Choisir le bon Outil de référencement ça peut être dur.
Do you go for Ahrefs, known for its deep dive into competitor backlinks and keyword data?
This article will break down Ahrefs vs Moz.
Two of the biggest names in SEO, to help you decide which tool reigns supreme for your needs.
Let’s find out which one truly fits your strategy!
Aperçu
We thoroughly tested both Ahrefs and Moz.
Our team used them for real SEO tasks.
This hands-on approach helped us see how each tool truly performs.
Now, let’s compare them side-by-side.
Boost your SEO! Over 500,000 marketers trust Moz. Users saw a 1,143% increase in keyword rankings.
Tarifs : Free trial available. Premium Plan starts at $39/mo.
Caractéristiques principales :
- Domain Authority
- Link Explorer
- Explorateur de mots-clés
Get Ahrefs Today and Dominate Search! Ahrefs offers powerful tools too.
Tarifs : Free trial available. Plan starts at $108/month.
Caractéristiques principales :
- Site Explorer
- Explorateur de mots-clés
- Suivi des rangs
What is Ahrefs?
So, what is Ahrefs?
It’s like a powerful spy tool for your website and your rivals.
It helps you see what’s working well in search engines.
You can find good keywords, check who links to your site, and see what your competitors are doing.
It’s super helpful for getting more people to visit your website.
Also, explore our favorite Ahrefs alternatives…
Principaux avantages
- Données de backlinks à la pointe du secteur.
- Le deuxième robot d'exploration Web le plus actif après Google.
- Offre des informations approfondies sur la concurrence.
- Site Explorer pour l'analyse concurrentielle.
- Explorateur de mots clés avec valeurs de trafic.
Tarifs
Tous les plans seront facturé annuellement.
- Un peu: 108 $/mois. Vous bénéficiez de 5 projets et de 750 mots-clés suivis. Ce forfait est destiné aux petites entreprises.
- Standard: 208 $/mois. Vous bénéficiez de 20 projets et de 2 000 mots-clés suivis. Idéal pour développer votre site web.
- Avancé: 374 $/mois. Ce forfait comprend 50 projets et 5 000 mots-clés suivis. Il est destiné aux grandes équipes.
Avantages
Inconvénients
What is Moz?
Now, let’s talk about Moz. It’s another big player in SEO.
Many people know it for Domain Authority. Moz focuses a lot on links.
It helps you build strong connections.
Also, explore our favorite Moz alternatives…
Notre avis
Boostez votre SEO ! Plus de 500 000 marketeurs font confiance à Moz. Des utilisateurs comme Tinuiti ont constaté une augmentation de 1 143 % de leur classement par mots clés. Prêt à… utiliser Moz Vous êtes un expert ? Cliquez pour améliorer votre SEO dès aujourd'hui !
Principaux avantages
- Autorité de domaine standard de l'industrie.
- Une attention particulière est portée à l’analyse des liens.
- Propose des rapports détaillés sur l'exploration du site.
- Explorateur de mots-clés pour plus d'informations.
- Link Explorer pour les données de backlink.
Tarifs
Tous les plans seront facturé annuellement.
- Starter (39 $/mois)
- Standard (79 $/mois)
- Moyen (143 $/mois)
- Grand (239 $/mois)
Avantages
Inconvénients
Comparaison future
Now, let’s dive into the core features of Ahrefs and Moz.
We’ll look at what each tool offers and how they stack up against each other.
This will help you see which one has the tools you need most.
1. Recherche de mots-clés
- Ahrefs: Ahrefs’ Keyword Explorer boasts a massive database of keywords. It shows you how hard a keyword is to rank for, how many people search for it, and even how many clicks it gets. You can also find many related keyword ideas and filter them by search intent.
- Moz : Moz’s Keyword Explorer helps you find keywords and see their difficulty and search volume. It provides keyword suggestions and basic metrics. While helpful, its database isn’t as large as Ahrefs, and it offers fewer filters for deep analysis.
2. Backlink Analysis
- Ahrefs: This is where Ahrefs truly shines. Its Site Explorer gives you a very detailed look at a website’s backlinks. You can see who links to you, who links to your competitors, and find new link-building chances. It has many filters to help you sort through links.
- Moz : Moz’s Link Explorer also helps with backlink analysis. It shows you linking domains and tracks new or lost links. Moz has a widely used “Domain Authority” (DA) score, which tells you how strong a website’s link profile is. However, Ahrefs generally offers more detailed link data.
3. Site Audit
- Ahrefs: Ahrefs’ Site Audit tool crawls your website to find technical SEO problems. It looks for broken pages, redirects, and other issues that can hurt your rankings. It provides clear reports and even suggests how to fix these problems.
- Moz : Moz Pro also has a Site Crawl feature to check your website for technical SEO errors. It helps you find common problems that might stop search engines from finding and ranking your pages. Weekly crawls help you keep an eye on your site’s health.
4. Analyse des concurrents
- Ahrefs: Ahrefs excels at competitor research. Its Site Explorer lets you see what keywords your competitors rank for, their top-performing pages, and their backlink strategies. You can easily spot content gaps and opportunities.
- Moz : Moz offers competitor tracking features that let you see your rivals’ search rankings and Domain Authority. It helps you find your true competitors and compare your keyword performance against theirs to find new chances.
5. Rank Tracking
- Ahrefs: With Ahrefs’ Suivi des rangs, you can keep an eye on how your keywords are doing in search results. It shows you your positions over time and helps you see if your SEO efforts are working.
- Moz : Moz’s rank tracking feature lets you see your website’s rankings for different keywords. You can track both local and national searches and compare your progress against your competitors.
6. Content Explorer
- Ahrefs: Ahrefs has a unique Content Explorer. It lets you find popular content on any topic by searching its huge database of web pages. You can find out which articles get the most social shares and backlinks, which is great for finding content ideas.
- Moz : While Moz doesn’t have a direct “Content Explorer” like Ahrefs, its Keyword Explorer and analyse de la concurrence tools can help you find popular content by showing you what content is ranking for high-volume keywords.
7. Interface utilisateur et facilité d'utilisation
- Ahrefs: Ahrefs is known for its deep data and many features. For new users, it might feel a bit complex at first due to the sheer amount of information. However, once you get used to it, it’s very powerful.
- Moz : Moz generally has a more user-friendly interface. It’s often considered easier for beginners to pick up and start using, making it a good choice if you’re new to Outils de référencement.
Quels sont les critères de choix d'un outil de recherche de mots-clés ?
- Database Size: Does it have a vast and updated keyword database?
- Exactitude des données : Is the search volume and keyword difficulty reliable?
- Feature Set: Does it offer keyword suggestion, clustering, and intent analysis?
- Competitor Insights: Can it analyze keywords your competitors rank for?
- Convivialité : Is the interface intuitive and easy to navigate?
- Intégration: Does it work well with other SEO solution tools you use?
- Structure des prix : Does the cost align with the features offered and your budget?
Verdict final (notre choix)
After testing both Ahrefs and Moz, Ahrefs comes out on top for us.
It offers deeper data for backlinks and keywords.
Its Content Explorer is also a huge plus for finding new article ideas.
While Moz is easier for beginners, Ahrefs provides more power for serious SEO work.
Nous, à Recherche de liens aim to give you the most accurate and useful information.
That’s why we put these tools to the test so that you can make the best choice for your website.
More of Moz
We’ve compared Moz with the following alternatives, highlighting their standout features:
- Moz vs Ahrefs: Ahrefs offers a massive backlink database and deeper competitor analysis.
- Moz vs Semrush: Semrush is an all-in-one suite covering SEO, PPC, and content marketing.
- Moz vs Content Raptor: Content Raptor specializes in identifying “quick win” content opportunities from GSC data.
- Moz vs SE Ranking: SE Ranking provides a comprehensive SEO toolkit with strong rank tracking.
- Moz vs Ubersuggest: Ubersuggest is a budget-friendly tool with strong keyword suggestions and content ideas.
- Moz vs SpyFu: SpyFu excels in competitor paid ad analysis and keyword insights for rivals.
- Moz vs Similarweb: Similarweb focuses on broad website traffic analytics and market intelligence.
- Moz vs Raven Tools: Raven Tools offers agency-focused reporting and comprehensive white-label solutions.
- Moz vs Mangools: Mangools (KWFinder) is known for its user-friendly design and affordable keyword research.
- Moz vs Ranktracker: Ranktracker specializes in highly accurate, detailed keyword rank tracking.
- Moz vs Surfer SEO: On-page content optimization focus with real-time suggestions; strong backlink analysis.
More of Ahrefs
Here’s how Ahrefs stacks up against some other popular SEO tools, highlighting their unique strengths:
- Ahrefs vs Content Raptor: Content Raptor focuses on optimizing content for missing entities and keywords.
- Ahrefs vs Surfer SEO: Surfer SEO excels in on-page content optimization and real-time content editing.
- Ahrefs vs Moz: Moz offers domain authority scores and focuses on a more beginner-friendly interface.
- Ahrefs vs SE Ranking: SE Ranking provides a balanced, affordable all-in-one SEO solution with strong site auditing.
- Ahrefs vs Ubersuggest: Ubersuggest is known for its user-friendly interface and affordability for basic SEO needs.
- Ahrefs vs SpyFu: SpyFu specializes in detailed competitor insights, especially their PPC ad strategies.
- Ahrefs vs Similarweb: Similarweb provides comprehensive website traffic analysis and broad market insights.
- Ahrefs vs Raven Tools: Raven Tools offers a focus on simplicity and versatility, ideal for agencies and small teams.
- Ahrefs vs Mangools: Mangools stands out for its user-friendly interface and efficient long-tail keyword research.
- Ahrefs vs Ranktracker: Ranktracker offers robust, affordable keyword tracking and strong local SEO capabilities.
- Ahrefs vs Semrush: Comprehensive SEO and content marketing suite; strong backlink analysis.
Questions fréquemment posées
Is Ahrefs better than Moz for keyword ranking?
Ahrefs often provides deeper and more extensive data for keyword research and analysis. It shows more keyword variations and offers a unique “Traffic Potential” metric. Moz is good for basic keyword research, but Ahrefs generally offers more comprehensive insights for improving your keyword ranking.
How do Moz and Ahrefs compare to Semrush?
Moz and Ahrefs primarily focus on SEO. Semrush, however, is a broader digital marketing suite. It includes tools for PPC, réseaux sociaux, and content marketing alongside SEO features. Each excels in different areas, with Ahrefs strong in backlinks and Semrush comprehensive.
Can I use Moz and Ahrefs together?
Yes, you can use Moz and Ahrefs together. They each have unique strengths that complement one another. For example, you might use Ahrefs for detailed backlink analysis and Moz for its Domain Authority metric and beginner-friendly interface.
What are the main differences in Ahrefs pricing?
Ahrefs pricing typically starts around $99/month for its Lite plan and goes up for more advanced features. Plans vary by projects, tracked keywords, and crawl credits. Higher tiers offer more historical data, users, and API access.
Quel est le meilleur outil pour les débutants ?
Moz is often considered more beginner-friendly due to its simpler interface and clear metrics like Domain Authority. Ahrefs, while powerful, can be overwhelming for new users because of the vast amount of detailed data it provides.
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