Metricool in 2026: Still the Best Budget SMM Tool?

Is Metricool Worth It?

★★★★★ 4.2/5

Quick Verdict: Metricool is a solid social media scheduling tool that punches above its price. It handles scheduling, analytics, and your social inbox in one place. Over one million professionals trust it, including brands like Adidas and McDonald’s. But the interface feels clunky next to Buffer. If you manage multiple brands on a budget, this is your tool.

✅ Best For:

Social media managers who manage multiple brands and need easy analytics with scheduled content across all your social networks

❌ Skip If:

You need a built-in video editor or advanced social listening tools

📊 Trusted By	1M+ professionals	🎯 Best For	Social media management
💰 Price	Free — $45/month	✅ Top Feature	All-in-one social planner
🎁 Free Plan	Yes, 1 brand, 50 posts/mo	⚠️ Limitation	Interface not as polished as Buffer

How I Tested Metricool

Managing social media accounts is exhausting.

You jump between Facebook, Twitter, LinkedIn, and YouTube all day.

Each social platform has its own dashboard and analytics.

What if one tool could handle all your social networks?

Enter Metricool.

In this Metricool review, I’ll show you what happened after 90 days of real use across 5 brands.

Metricool

Stop juggling 10 different social media tools. Metricool lets you schedule, analyze, and manage all your social messages from one dashboard. Over one million professionals trust it. Create your free account today and win time back every week.

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What Is Metricool?

Metricool is a social media management tool built for people who manage the content plan for multiple brands.

Think of it like a digital Swiss army knife for your social media.

It lets you schedule social media posts across every major social platform.

It helps you focus on what matters discover easy analytics for every social network in seconds.

You can manage all your social media messages from a single inbox.

It also tracks Google Ads and TikTok Ads in one place.

Unlike other tools, Metricool gives you a free account with real features.

You can access data extracted from all your social media platforms in one view.

Qui a créé Metricool ?

Juan Pablo Tejela et Laura Montells started Metricool in 2016.

Both are Spanish software experts from Madrid.

They built it because social media managers needed all their tools in one place.

Today, Metricool is trusted by over one million professionals and leading brands.

Companies like Peugeot, Adidas, and McDonald’s use it daily.

The company raised $4.86M in funding and has a team of 11-50 employees.

Metricool is based in Madrid, Spain. You can visit their website to learn more about the team.

Principaux avantages de Metricool

Here’s what you actually get when you use Metricool:

• Manage Multiple Brands Fast: Handle multiple brands from one Metricool account. Switch between clients in a few clicks. Perfect for agency social media managers.
• Download Custom Reports Fast: Generate and download custom reports from your social media data in minutes. Send them to clients to stay engaged and show results.
• Win Time with Auto Posting: The auto posting feature keeps your new content flowing. Set it up once and your scheduled content goes out on time across all your social accounts.
• Track Your Competition: Analyze your competition’s performance across social media platforms. See what works for them and use it for your own strategy.
• Start Free with No Risk: The free plan lets you manage one brand with 50 posts per month. No credit card needed to create your free account.
• Save Time Every Week: Metricool is designed to save time for social media managers. Schedule a month’s worth of content in one sitting.
• All Messages in One Place: Manage all your social media messages from a single inbox. Never miss a comment or DM again.

Best Metricool Features

Let’s look at what Metricool actually offers. These are the features that matter most.

1. Planificateur de médias sociaux

The planner lets you schedule and publish content across all your social media accounts.

You can plan weeks or months ahead with a visual content calendar.

Metricool features a content planner that lets you visually organize, edit, and artisanat new content months ahead.

It also integrates with Canva so you can save designs directly without downloading and re-uploading.

The Autolists feature lets you schedule recurring content easily for auto posting.

You can easily navigate between days, weeks, and months to see your scheduled content at a glance.

2. Looker Studio Integration

This feature connects Metricool directly to Looker Studio (Google’s data tool).

You can pull all your social media data into custom dashboards.

This is huge for agencies creating reports for clients.

It gives you access to unlimited historical data from your connected social media platforms.

You can track historical data from the past 12 months across all connected social accounts.

Most other tools charge extra for this kind of deep data access.

3. Rapports sur les médias sociaux

Creating reports used to take hours. Not anymore.

Metricool enables you to generate and download custom reports from your social media data in a matter of minutes.

Users can generate these reports in just a few clicks.

Metricool provides automated monthly reports that you can send to clients.

You can customize them with your brand logo and colors.

This is an excellent tool for keeping clients happy with professional results.

4. Link-in-Bio Tool (SmartLinks)

Metricool provides a SmartLinks feature for your social media accounts.

You can create multiple links on one page for your bio.

Customize the look to match your brand style.

Track clicks in real time to see what your audience cares about.

This replaces tools like Linktree and saves you money.

You can manage your digital presence better with one link that does it all.

5. Assistant réseaux sociaux

Stuck staring at a blank page? The AI assistant helps you create new content fast.

It suggests post ideas for each social platform.

You can use it to write captions, brainstorm topics, and spark ideas.

It also includes a hashtag suggestion tool that generates a list of hashtags based on your input.

This feature helps you post content that reaches a bigger audience.

6. Outil d'approbation du contenu des médias sociaux

Working with clients? This feature is a game changer for agencies.

Assign roles and use the approval system before anything goes live.

Clients can review and approve social media posts before they publish.

No more back-and-forth emails about post changes.

This is available on the advanced plan and above.

It keeps everyone on the same page with zero confusion.

7. Hashtag Tracker

Users can track hashtags and analyze their performance in real-time using Metricool.

This works for both your Twitter account and Instagram.

See which hashtags drive the most reach and engagement.

The Hashtag Tracker is available as an add-on for $9.99 daily.

It helps you find what that matters to your audience so you can grow faster.

8. Calendar

The calendar gives you a bird’s-eye view of all your social media posts.

Drag and drop content to move things around.

You can see what’s going out across all social media platforms at once.

Color coding makes it easy to tell which social network each post belongs to.

Simply scroll through weeks or months to plan ahead.

9. Social Inbox

Metricool provides a single inbox to manage all your social media messages.

Receive and respond to all your social messages without leaving Metricool.

This covers Facebook, Instagram, Twitter, and more.

No more switching between apps to answer comments and DMs.

The social inbox helps you stay engaged with your audience quickly.

Metricool Pricing

Here’s exactly what each Metricool plan costs. These are the paid plans and the free plan details.

Essai gratuit : The free plan lasts forever. No credit card needed.

Garantie de remboursement : You can cancel your plan at any time.

📌 Note: The starter plan costs $22 per month on monthly billing or $18 per month with an annual subscription. The advanced plan costs $54 per month or $45 per month with annual billing. Save up to 24% by paying yearly.

Is Metricool Worth the Price?

For what you get, Metricool is cheaper than many of its rivals.

Users have noted that Metricool is a good value for money option compared to other tools.

You’ll save money if: You manage multiple brands and need scheduling plus analytics in one place. The starter plan at $18/month beats most competitors easily.

You might overpay if: You only manage one brand with basic needs. The free plan or a simpler tool like Buffer might be enough.

Metricool Pros and Cons

✅ What I Liked

❌ What Could Be Better

Is Metricool Right for You?

✅ Metricool is PERFECT for you if:

• You manage multiple brands and need all your tools in one place
• You’re a social media manager who needs to create and download custom reports quickly
• You want a social media scheduling tool that covers every major social platform
• You need to manage Google Ads and TikTok Ads alongside social accounts

❌ Skip Metricool if:

• You need a built-in video editor or advanced media editing
• You prefer tools like Loomly and Buffer for their cleaner interface
• You need deep social listening features that Metricool doesn’t offer

My recommendation:

If you run an agency or manage social media for multiple clients, Metricool is hard to beat at this price.

The mix of scheduling, analytics, and ad tracking in one tool saves real time every week.

Start with the free plan and upgrade when you need more.

Metricool vs Alternatives

Comment ça marche Metricool stack up? Here’s how it compares to other social media management tools:

Quick picks:

• Best overall: SocialPilot — great value with strong scheduling and analytics
• Best budget option: Buffer — simple, clean, and starts free
• Best for agencies: Sendible — strong client management and white label reports
• Best for enterprise: Sprout Social — deep analytics and team tools

🎯 Metricool Alternatives

Looking for Metricool alternatives? Here are the top options you should consider:

• 🏢 Sprout Social : Best for large teams needing deep analytics, social listening, and CRM features. Premium pricing but packed with enterprise power.
• 💰 SocialPilot : Affordable option with great bulk scheduling and white label reports. Manages up to 50 social accounts on higher plans.
• 🎨 Envoyable : Top pick for agency workflows with client approvals, branded dashboards, and strong listening tools at fair prices.
• 🧠 Studio de contenu : AI-powered content discovery and creation. Great if you need help finding and creating new content ideas.
• ⚡ Article vedette : Quick and simple scheduler for small teams. Easy setup with basic analytics to track results.
• 🚀 Agorapulse : Strong social inbox and listening features. Great for teams that need to manage all social messages in one place.
• 🔧 Zoho Social : Best for businesses already using Zoho CRM. Tight integration with the full Zoho suite at lower cost.
• 👶 Tampon: The easiest social media scheduling tool to use. Perfect for beginners who want to post and forget.
• 🏢 Sprinklr : Enterprise-grade platform for global brands. Handles every channel including customer service and marketing.
• 🎨 Plus tard: Visual-first planner built for Instagram and TikTok. Best for brands focused on visual content creation.
• 🌟 Loomly : Clean interface with post ideas and approval workflows. Great for teams who value simplicity and collaboration.
• ⚡ Flamber: AI-first approach to social media creation and scheduling. Good for solo creators who want speed.

⚔️ Metricool Compared

Voici comment Metricool stacks up against each competitor. These are the main differences:

• Metricool vs Sprout Social: Metricool is much cheaper. Sprout Social wins on deep analytics and team tools. Metricool is better for budget-minded managers.
• Metricool vs SocialPilot: Both are affordable. SocialPilot handles more social accounts. Metricool has better ad tracking and analyse concurrentielle.
• Metricool vs Sendible: Sendible has better client management. Metricool is simpler and cheaper for solo managers or small teams.
• Metricool vs Content Studio: Content Studio has better AI and content discovery. Metricool wins on pricing and ease of analytics.
• Metricool vs Heropost: Heropost is simpler but less powerful. Metricool offers deeper analytics and more platform support.
• Metricool vs Agorapulse: Agorapulse has better social listening. Metricool offers ad management and a lower price point.
• Metricool vs Zoho Social: Zoho Social is best if you utiliser Zoho CRM. Metricool is more flexible as a standalone tool.
• Metricool vs Buffer: Buffer is easier to use with a cleaner design. Metricool offers more analytics and ad management features.
• Metricool vs Sprinklr: Sprinklr is built for enterprise. Metricool is better for small teams and solo creators on a budget.
• Metricool vs Later: Later is better for visual content on Instagram. Metricool covers more platforms and adds ad tracking.
• Metricool vs Loomly: Loomly has a cleaner UI with post ideas. Metricool is cheaper and has stronger analytics features.
• Metricool vs Blaze: Blaze is AI-focused for fast content creation. Metricool offers broader platform support and deeper data.

My Experience with Metricool

Here’s what actually happened when I used Metricool for 90 days:

The project: I managed social media for 5 client brands across Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Timeline: 90 consecutive days of daily use.

Résultats:

What surprised me: The Looker Studio integration was incredible. I could create dashboards with unlimited historical data that impressed every client. The Canva integration also saved me from leaving Metricool to create graphics.

What frustrated me: Not gonna lie, the upload process for videos can be frustrating and time-consuming. Some users have experienced formatting issues when scheduling posts on TikTok. The interface could be more polished overall.

Would I use it again? Yes. For the price, nothing else gives you this much control over all your social accounts. It’s my go-to social media scheduling tool now.

Réflexions finales

Get Metricool if: You manage multiple social media accounts and want analytics, scheduling, and a social inbox in one affordable tool.

Skip Metricool if: You need advanced social listening, a built-in video editor, or prefer a more polished UI like Buffer.

My verdict: After 90 days, Metricool earned its spot in my daily workflow. It’s not perfect — the interface needs work and customer support could improve. But for the price, it’s one of the best ways to manage your digital presence across all social media platforms.

Metricool simplifies social media management by unifying all your tools in one place.

It helped me organize and monitor online content, including social media channels and digital ad campaigns.

If you want to analyze, manage, and grow your digital presence, give the free plan a try.

Rating: 4.2/5

Foire aux questions

What is Metricool used for?

Metricool is used to manage, schedule, and analyze social media content across multiple social media platforms. It helps social media managers handle all their social accounts from one dashboard. You can also track Google Ads and TikTok Ads, use the social inbox to manage all social messages, and create custom reports for clients. It works as a complete social media management tool for your business.

Puis-je utiliser Metricool gratuitement ?

Yes. Metricool offers a free plan that lasts forever. The free plan allows scheduling to all social media platforms except LinkedIn. You’re limited to 50 social media posts per month and one brand. You get access to basic analytics with 3 months of historical data. No credit card is required to create your free account.

What is the difference between Buffer and Metricool?

Buffer is simpler and easier to use with a cleaner interface. Metricool offers more features like ad management, competitor tracking, Looker Studio integration, and deeper analytics. Buffer focuses on scheduling while Metricool gives you a full social media management suite. Users have expressed a preference for Buffer due to its polished design, but Metricool offers better value with more tools at a similar price.

Does Metricool automatically post to Instagram?

Yes. Metricool can automatically post to Instagram Business accounts. You can schedule images, carousels, and Reels. Note that auto posting only works with Instagram Business accounts. Personal Instagram accounts cannot use the auto posting feature. You can schedule your content ahead of time and Metricool publishes it for you.

How much does Metricool cost?

Metricool has a free plan and three paid plans. The Starter plan costs $18 per month (annual billing) and lets you manage up to 5 brands. The Advanced plan costs $45 per month (annual) for up to 15 brands. The Pro plan costs $18 per month and allows for 5 brands and 2000 posts per month. There’s also a Custom plan for 50+ brands. Contact their team for Custom pricing. You can reach them through their help center page or live chat support.