2026 年的 Metricool：依然是最佳预算型社交媒体营销工具吗？

Metricool值得购买吗？

★★★★★ 4.2/5

快速结论： Metricool is a solid social media scheduling tool that punches above its price. It handles scheduling, analytics, and your social inbox in one place. Over one million professionals trust it, including brands like Adidas and McDonald’s. But the interface feels clunky next to Buffer. If you manage multiple brands on a budget, this is your tool.

✅ 最适合：

Social media managers who manage multiple brands and need easy analytics with scheduled content across all your social networks

❌ 跳过以下情况：

You need a built-in video editor or advanced social listening tools

📊 值得信赖	1M+ professionals	🎯 最适合	社交媒体管理
💰价格	免费 - 每月 45 美元	✅ 顶级功能	All-in-one social planner
🎁 免费计划	Yes, 1 brand, 50 posts/mo	⚠️ 限制	Interface not as polished as Buffer

我是如何测试 Metricool 的

管理社交媒体账号很累人。

You jump between Facebook, Twitter, LinkedIn, and YouTube all day.

Each social platform has its own dashboard and analytics.

如果有一个工具可以管理你所有的社交网络呢？

进入 Metricool.

In this Metricool review, I’ll show you what happened after 90 days of real use across 5 brands.

Metricool

Stop juggling 10 different social media tools. Metricool lets you schedule, analyze, and manage all your social messages from one dashboard. Over one million professionals trust it. Create your free account today and win time back every week.

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What Is Metricool?

Metricool is a social media management tool built for people who manage the content plan for multiple brands.

你可以把它想象成社交媒体版的数字瑞士军刀。

它可以让你在各大社交平台上安排社交媒体帖子。

It helps you focus on what matters discover easy analytics for every social network in seconds.

你可以通过一个收件箱管理所有社交媒体消息。

It also tracks Google Ads and TikTok Ads in one place.

与其他工具不同，Metricool 为您提供具有真正功能的免费帐户。

You can access data extracted from all your social media platforms in one view.

Metricool是谁创建的？

胡安·巴勃罗·特赫拉 和 劳拉·蒙特尔斯 started Metricool in 2016.

他们都是来自马德里的西班牙软件专家。

他们开发这个平台的原因是社交媒体经理需要将所有工具集中在一个地方。

Today, Metricool is trusted by over one million professionals and leading brands.

Companies like Peugeot, Adidas, and McDonald’s use it daily.

The company raised $4.86M in funding and has a team of 11-50 employees.

Metricool is based in Madrid, Spain. You can visit their website to learn more about the team.

Metricool 的主要优势

这就是你使用后实际得到的东西 Metricool:

• Manage Multiple Brands Fast: 使用一个 Metricool 账户即可管理多个品牌。只需点击几下即可在不同客户之间切换。非常适合代理机构的社交媒体经理。
• 快速下载自定义报告： 几分钟内即可根据您的社交媒体数据生成并下载自定义报告。将报告发送给客户，以保持互动并展示成果。
• 利用自动发布功能节省时间： The auto posting feature keeps your new content flowing. Set it up once and your scheduled content goes out on time across all your social accounts.
• 追踪你的竞争对手： 分析竞争对手在各个社交媒体平台上的表现。看看哪些方法对他们有效，并将其运用到你自己的策略中。
• 免费开始，零风险： The free plan lets you manage one brand with 50 posts per month. No credit card needed to create your free account.
• Save Time Every Week: Metricool is designed to save time for social media managers. Schedule a month’s worth of content in one sitting.
• All Messages in One Place: Manage all your social media messages from a single inbox. Never miss a comment or DM again.

Metricool 的最佳功能

让我们来看看什么 Metricool actually offers. These are the features that matter most.

1. 社交媒体策划师

该规划工具可让您安排和发布内容到您的所有社交媒体帐户。

You can plan weeks or months ahead with a visual content calendar.

Metricool features a content planner that lets you visually organize, edit, and 工艺 未来几个月将推出新内容。

It also integrates with Canva so you can save designs directly without downloading and re-uploading.

The Autolists feature lets you schedule recurring content easily for auto posting.

You can easily navigate between days, weeks, and months to see your scheduled content at a glance.

2. Looker Studio 集成

This feature connects Metricool directly to Looker Studio (Google’s data tool).

您可以将所有社交媒体数据导入自定义仪表板。

这对为客户撰写报告的机构来说意义重大。

It gives you access to unlimited historical data from your connected social media platforms.

You can track historical data from the past 12 months across all connected social accounts.

Most other tools charge extra for this kind of deep data access.

3. 社交媒体报告

Creating reports used to take hours. Not anymore.

Metricool enables you to generate and download custom reports from your social media data in a matter of minutes.

Users can generate these reports in just a few clicks.

Metricool provides automated monthly reports that you can send to clients.

You can customize them with your brand logo and colors.

This is an excellent tool for keeping clients happy with professional results.

4. 个人简介链接工具（SmartLinks）

Metricool provides a SmartLinks feature for your social media accounts.

You can create multiple links on one page for your bio.

Customize the look to match your brand style.

Track clicks in real time to see what your audience cares about.

This replaces tools like Linktree and saves you money.

You can manage your digital presence better with one link that does it all.

5. 社交媒体助理

Stuck staring at a blank page? The AI assistant helps you create new content fast.

It suggests post ideas for each social platform.

You can use it to write captions, 头脑风暴 topics, and spark ideas.

It also includes a hashtag suggestion tool that generates a list of hashtags based on your input.

This feature helps you post content that reaches a bigger audience.

6. 社交媒体内容审批工具

Working with clients? This feature is a game changer for agencies.

Assign roles and use the approval system before anything goes live.

Clients can review and approve social media posts before they publish.

No more back-and-forth emails about post changes.

This is available on the advanced plan and above.

It keeps everyone on the same page with zero confusion.

7. 话题标签追踪器

Users can track hashtags and analyze their performance in real-time using Metricool.

This works for both your Twitter account and Instagram.

See which hashtags drive the most reach and engagement.

The Hashtag Tracker is available as an add-on for $9.99 daily.

It helps you find what that matters to your audience so you can grow faster.

8. 日历

The calendar gives you a bird’s-eye view of all your social media posts.

Drag and drop content to move things around.

You can see what’s going out across all social media platforms at once.

Color coding makes it easy to tell which social network each post belongs to.

Simply scroll through weeks or months to plan ahead.

9. Social Inbox

Metricool provides a single inbox to manage all your social media messages.

Receive and respond to all your social messages without leaving Metricool.

This covers Facebook, Instagram, Twitter, and more.

No more switching between apps to answer comments and DMs.

The social inbox helps you stay engaged with your audience quickly.

Metricool 定价

Here’s exactly what each Metricool plan costs. These are the paid plans and the free plan details.

免费试用： The free plan lasts forever. No credit card needed.

退款保证： You can cancel your plan at any time.

📌 笔记： The starter plan costs $22 per month on monthly billing or $18 per month with an annual subscription. The advanced plan costs $54 per month or $45 per month with annual billing. Save up to 24% by paying yearly.

Metricool 的价格值得吗？

For what you get, Metricool is cheaper than many of its rivals.

Users have noted that Metricool is a good value for money option compared to other tools.

如果你这样做，就能省钱： You manage multiple brands and need scheduling plus analytics in one place. The starter plan at $18/month beats most competitors easily.

如果出现以下情况，您可能会支付过高的费用： You only manage one brand with basic needs. The free plan or a simpler tool like Buffer might be enough.

Metricool 的优缺点

✅ 我喜欢的地方

❌ 还有什么比这更好呢？

Metricool 适合你吗？

✅ 如果您符合以下条件，Metricool 就是您的理想之选：

• You manage multiple brands and need all your tools in one place
• You’re a social media manager who needs to create and download custom reports quickly
• You want a social media scheduling tool that covers every major social platform
• You need to manage Google Ads and TikTok Ads alongside social accounts

❌ 如果符合以下情况，请跳过 Metricool：

• You need a built-in video editor or advanced media editing
• You prefer tools like Loomly and Buffer for their cleaner interface
• You need deep social listening features that Metricool doesn’t offer

我的建议：

If you run an agency or manage social media for multiple clients, Metricool is hard to beat at this price.

The mix of scheduling, analytics, and ad tracking in one tool saves real time every week.

Start with the free plan and upgrade when you need more.

Metricool 与其他方案的比较

如何 Metricool stack up? Here’s how it compares to other social media management tools:

快速精选：

• 综合最佳： SocialPilot — great value with strong scheduling and analytics
• 最佳预算选择： Buffer — simple, clean, and starts free
• 最适合代理机构： Sendible — strong client management and white label reports
• 最适合企业使用： Sprout Social — deep analytics and team tools

🎯 Metricool 的替代方案

Looking for Metricool alternatives? Here are the top options you should consider:

• 🏢 Sprout Social： Best for large teams needing deep analytics, social listening, and 客户关系管理 features. Premium pricing but packed with enterprise power.
• 💰 SocialPilot： Affordable option with great bulk scheduling and white label reports. Manages up to 50 social accounts on higher plans.
• 🎨 Sendible： Top pick for agency workflows with client approvals, branded dashboards, and strong listening tools at fair prices.
• 🧠 内容工作室： AI-powered content discovery and creation. Great if you need help finding and creating new content ideas.
• ⚡ 英雄邮报： Quick and simple scheduler for small teams. Easy setup with basic analytics to track results.
• 🚀 广场脉搏： Strong social inbox and listening features. Great for teams that need to manage all social messages in one place.
• 🔧 Zoho Social： Best for businesses already using Zoho 客户关系管理. Tight integration with the full Zoho suite at lower cost.
• 👶 缓冲： The easiest social media scheduling tool to use. Perfect for beginners who want to post and forget.
• 🏢 Sprinklr： Enterprise-grade platform for global brands. Handles every channel including customer service and marketing.
• 🎨 之后： Visual-first planner built for Instagram and TikTok. Best for brands focused on visual content creation.
• 🌟 隆普利： Clean interface with post ideas and approval workflows. Great for teams who value simplicity and collaboration.
• ⚡ 火焰： AI-first approach to social media creation and scheduling. Good for solo creators who want speed.

⚔️ Metricool 对比

方法如下 Metricool stacks up against each competitor. These are the main differences:

• Metricool vs Sprout Social: Metricool is much cheaper. Sprout Social wins on deep analytics and team tools. Metricool is better for budget-minded managers.
• Metricool vs SocialPilot: Both are affordable. SocialPilot handles more social accounts. Metricool has better ad tracking and 竞争对手分析.
• Metricool vs Sendible: Sendible has better client management. Metricool is simpler and cheaper for solo managers or small teams.
• Metricool 对比 Content Studio： Content Studio has better AI and content discovery. Metricool wins on pricing and ease of analytics.
• Metricool vs Heropost: Heropost is simpler but less powerful. Metricool offers deeper analytics and more platform support.
• Metricool vs Agorapulse: Agorapulse has better social listening. Metricool offers ad management and a lower price point.
• Metricool vs Zoho Social: Zoho Social is best if you 使用 Zoho CRM. Metricool is more flexible as a standalone tool.
• Metricool vs Buffer: Buffer is easier to use with a cleaner design. Metricool offers more analytics and ad management features.
• Metricool vs Sprinklr: Sprinklr is built for enterprise. Metricool is better for small teams and solo creators on a budget.
• Metricool vs Later: Later is better for visual content on Instagram. Metricool covers more platforms and adds ad tracking.
• Metricool vs Loomly: Loomly has a cleaner UI with post ideas. Metricool is cheaper and has stronger analytics features.
• Metricool vs Blaze: Blaze is AI-focused for fast content creation. Metricool offers broader platform support and deeper data.

我使用 Metricool 的体验

以下是我使用时实际发生的事情 Metricool 为期90天：

项目： I managed social media for 5 client brands across Facebook, Instagram, Twitter, LinkedIn, and YouTube.

时间线： 连续90天每日使用。

结果：

令我感到惊讶的是： The Looker Studio integration was incredible. I could create dashboards with unlimited historical data that impressed every client. The Canva integration also saved me from leaving Metricool to create graphics.

令我感到沮丧的是： Not gonna lie, the upload process for videos can be frustrating and time-consuming. Some users have experienced formatting issues when scheduling posts on TikTok. The interface could be more polished overall.

我还会再次使用它吗？ Yes. For the price, nothing else gives you this much control over all your social accounts. It’s my go-to social media scheduling tool now.

最后想说的话

如果符合以下条件，即可获取 Metricool： You manage multiple social media accounts and want analytics, scheduling, and a social inbox in one affordable tool.

如果符合以下条件，请跳过 Metricool： You need advanced social listening, a built-in video editor, or prefer a more polished UI like Buffer.

我的结论： After 90 days, Metricool earned its spot in my daily workflow. It’s not perfect — the interface needs work and customer support could improve. But for the price, it’s one of the best ways to manage your digital presence across all social media platforms.

Metricool simplifies social media management by unifying all your tools in one place.

It helped me organize and monitor online content, including social media channels and digital ad campaigns.

If you want to analyze, manage, and grow your digital presence, give the free plan a try.

评分：4.2/5

常见问题解答

Metricool是做什么用的？

Metricool is used to manage, schedule, and analyze social media content across multiple social media platforms. It helps social media managers handle all their social accounts from one dashboard. You can also track Google Ads and TikTok Ads, use the social inbox to manage all social messages, and create custom reports for clients. It works as a complete social media management tool for your business.

我可以免费使用Metricool吗？

Yes. Metricool offers a free plan that lasts forever. The free plan allows scheduling to all social media platforms except LinkedIn. You’re limited to 50 social media posts per month and one brand. You get access to basic analytics with 3 months of historical data. No credit card is required to create your free account.

Buffer 和 Metricool 有什么区别？

Buffer is simpler and easier to use with a cleaner interface. Metricool offers more features like ad management, competitor tracking, Looker Studio integration, and deeper analytics. Buffer focuses on scheduling while Metricool gives you a full social media management suite. Users have expressed a preference for Buffer due to its polished design, but Metricool offers better value with more tools at a similar price.

Metricool 会自动发布到 Instagram 吗？

Yes. Metricool can automatically post to Instagram Business accounts. You can schedule images, carousels, and Reels. Note that auto posting only works with Instagram Business accounts. Personal Instagram accounts cannot use the auto posting feature. You can schedule your content ahead of time and Metricool publishes it for you.

How much does Metricool cost?

Metricool has a free plan and three paid plans. The Starter plan costs $18 per month (annual billing) and lets you manage up to 5 brands. The Advanced plan costs $45 per month (annual) for up to 15 brands. The Pro plan costs $18 per month and allows for 5 brands and 2000 posts per month. There’s also a Custom plan for 50+ brands. Contact their team for Custom pricing. You can reach them through their help center page or live chat support.