📊 Nuestros resultados de las pruebas:
- 🎫 Gestión de tickets y enrutamiento de soporte: Zendesk Suite handled omnichannel support tickets across email, live chat, and social messaging — Zendesk gana
- 📞 Built In Calling: Cerca CRM dialed directly from the browser with power dialer and predictive dialer — Cierre de victorias de CRM
- 🤖 AI Automatización: Zendesk’s AI resolved 80%+ of routine customer requests through custom workflows — Zendesk gana
- 📊 Informes y análisis: Zendesk delivered detailed reports on team’s performance and customer satisfaction — Zendesk gana
- 🔌 Integraciones: Zendesk Marketplace offers 1,300+ apps vs Close CRM’s 80+ tools — Zendesk gana
Are you stuck choosing between customer service software and a sales CRM?
Zendesk and Close CRM both help businesses manage customer interactions. But they do it in very different ways.
Zendesk is built for customer support and ticketing. Close CRM is built for sales teams and outbound calls.
I tested both tools for three weeks. I looked at features, pricing, seguridad, and real-world performance.
Esto es lo que encontré y cuál es el adecuado para ti. negocio.
Descripción general
To give you the most accurate comparison, I tested Zendesk vs Close CRM side by side.
I spent weeks routing support tickets through Zendesk’s ticketing system. I also ran outbound sales campaigns through Close CRM.
Se trata de dos herramientas diseñadas para equipos diferentes. Saberlo de antemano te ahorrará tiempo.
Zendesk is built for support agents handling customer conversations. Close CRM is built for sales reps closing more deals.
I’m sharing my firsthand experience to help you pick the right software for your business.
¿Qué es Zendesk?
Zendesk is a cloud-based customer service software headquartered in San Francisco. Zendesk’s customer support software centralizes customer interactions from multiple channels into a single agent workspace.
The company started the customer experience revolution in 2007. Today, Zendesk serves over 200,000 businesses worldwide.
Tom Eggemeier leads the company as CEO. Forbes named Zendesk the #1 platform for customer service in 2023. Zendesk offers regular product updates and rolls out new features for support teams every quarter.
Major companies like Uber, Shopify, and Slack all use Zendesk support. It is also trusted by many Fortune 100 and Fortune 500 customers.
🏆 Ganador: Zendesk
Zendesk is the #1 rated customer support software by Forbes. Its AI resolves over 80% of routine customer requests, freeing your support agents for complex tickets.
Precios de Zendesk
Here is what Zendesk’s pricing looks like in 2026. Each plan includes per-agent monthly billing.
| Plan | Precio | Mejor para |
|---|---|---|
| Equipo de Suite | $55/agente/mes | Pequeñas empresas starting with ticketing |
| Crecimiento de la suite | $89/agente/mes | Growing teams needing custom workflows |
| Suite Profesional | $115/agente/mes | Equipos avanzados que necesitan análisis completos |
Pricing verified March 2026.
Prueba gratuita: Yes — 14 days with full access to Zendesk Suite Professional features. No credit card required.
Garantía de devolución de dinero: Zendesk does not advertise a money-back guarantee publicly. Contact support for billing concerns.
📌 Nota: Zendesk has a startup program. Qualifying early-stage companies can use Zendesk free for six months. Users can also input the number of support agents they have to get an updated quote.
⚠️ Advertencia: Zendesk’s pricing scales per agent. Total cost grows fast with larger teams. Calculate your total before committing to an annual plan to avoid costly falta del tiempo más tarde.
Principales ventajas de Zendesk
Here is why Zendesk stands out as customer support software:
- Unified Agent Workspace: Zendesk pulls support tickets from email, live chat, phone, and social messaging into one screen. Agents see a 360-degree view of customer history and order history.
- Automatización impulsada por IA: Zendesk’s AI features resolve over 80% of routine customer requests through triggers, automations, and macros. This handles costly downtime and keeps support running during business hours and beyond.
- Zendesk Marketplace: Connect Zendesk to 1,300+ pre-built apps and other tools. The Slack integration lets you create and update tickets without leaving the conversation.
- Informes y análisis: Zendesk delivers detailed reports on agent performance and team’s performance. The platform helps you respond to trends with actionable insights.
- Security Zendesk Standards: All communications use HTTPS/TLS 1.2+. Service data is encrypted at rest using AES-256 key encryption. Admins can restrict access by IP range and enable two-factor authentication for support agents.
- Soporte multilingüe: Zendesk supports multiple languages out of the box. This makes it ideal for global businesses managing customer conversations across regions.
- Centro de ayuda de autoservicio: Zendesk’s knowledge base and help center articles let customers find answers themselves. This reduces ticket volume and improves customer satisfaction scores.
Ventajas y desventajas de Zendesk
✅ Ventajas
- Handles support requests from multiple channels in one agent workspace
- AI automation resolves 80%+ of routine customer conversations
- Zendesk Marketplace offers 1,300+ pre-built apps and integrations
- Trusted by 200,000+ businesses including Uber, Shopify, and Slack
- Detailed reporting and analytics for team’s performance tracking
❌ Contras
- Zendesk’s pricing starts at $55/agent — expensive for small businesses
- Not designed for sales — lacks built-in calling or power dialer features
- Setup for custom workflows and custom apps takes time
¿Qué es Close CRM?
Close CRM is a customer relationship management platform built for small businesses and PYMES sales teams.
The app combines email, calling, and SMS into a single sales bandeja de entrada. This eliminates manual data entry and tool-switching for sales reps.
Close CRM is praised for ensuring full team engagement and a quick sales process. A motivated team can onboard within the 14-day free trial.
Users rate the product 4.7/5 on G2. Close offers tools that help sales teams close more deals faster.
Cerrar CRM
Close CRM is purpose-built for high-velocity inside sales teams. It combines built in calling, email, and SMS so your sales reps spend more time on prospects and less time switching tools.
Precios de Close CRM
Here is what Close CRM costs in 2026. Each plan includes built-in calling and SMS.
| Plan | Precio | Mejor para |
|---|---|---|
| Lo esencial | $35/asiento/mes | Startup features for solo reps |
| Crecimiento | $99/asiento/mes | Teams needing advanced features and automation |
| Escala | $139/asiento/mes | Larger teams needing call coaching and custom graphs |
Pricing verified March 2026.
Prueba gratuita: Yes — 14 days with no credit card required. The trial includes all professional features.
Garantía de devolución de dinero: Close does not publicly offer a money-back guarantee. Contact their team for billing questions.
📌 Nota: Close offers a free one-click migration tool for users switching from other CRMs. Their team provides onboarding support, training, and product updates throughout your trial.
⚠️ Advertencia: The Essentials plan is limited. Advanced features like power dialer, predictive dialer, and email sequences kick in at higher tiers. Budget for the Growth plan if you want full team engagement.
Principales ventajas de Close CRM
Here is why Close CRM stands out for sales teams:
- Built In Calling: Sales reps dial directly from their browser — no separate phone system needed. Close supports power dialer and predictive dialer to dial multiple numbers at once.
- Bandeja de entrada de ventas unificada: Email, SMS, and phone calls all live in one inbox. Sales teams handle prospects and follow ups without switching apps on desktop or mobile device.
- Smart Views & Multiple Pipelines: Filter leads by criteria like “no contact in 7 days.” Manage multiple pipelines per team for different sales processes.
- Coaching de llamadas: Managers listen in and coach sales reps live during phone calls. This speeds up training and improves win rates.
- Email Sequences & Bulk Email: Automated email templates send follow ups at scale, helping reps capture more leads. Reminders ensure no lead slips through the cracks.
- Custom Objects & Custom Fields: Track unique customer data with custom fields and custom objects. Build the sales process that fits your business.
- Zoom Meetings Integration: Schedule and launch Zoom meetings from inside the CRM. Sales reps move from superar a to demo without leaving the app.
Ventajas y desventajas de Close CRM
✅ Ventajas
- Built in calling, SMS, and email in one sales inbox
- Power dialer and predictive dialer for high-volume outreach
- Quick setup — full team onboarding within 14-day free trial
- Smart views, multiple pipelines, and call coaching tools
- 4.7/5 rating on G2 from sales teams
❌ Contras
- Not designed for customer support or ticketing systems
- Reporting is weak — making sales performance analysis hard
- Only 80+ integrations — far fewer than Zendesk Marketplace
- Mid-tier Growth plan jumps to $99/seat — expensive for pequeña empresa
Comparación de características
¿Preparado para una comparación detallada entre Zendesk y Close CRM?
We will explore 8 key features to help you decide which platform best suits your business needs.
| Característica | Zendesk | Cerrar CRM |
|---|---|---|
| Precio inicial | $55/agente/mes | $35/asiento/mes |
| Prueba gratuita | ✅ 14 días | ✅ 14 días |
| Sistema de venta de entradas | ✅ Omnicanalidad completa | ❌ No disponible |
| Built In Calling | ❌ Limited (Zendesk Talk) | ✅ Power + predictive dialer |
| Automatización de IA | ✅ Resolución de tickets superior al 80 % | ✅ Flujos de trabajo básicos |
| Informes y análisis | ✅ Paneles de control avanzados | ❌ Informes limitados |
| Integraciones de aplicaciones | ✅ 1,300+ (Zendesk Marketplace) | ✅ 80+ |
| Base de conocimientos | ✅ Autoservicio completo | ❌ No incluido |
| Mejor para | Equipos de atención al cliente | Sales teams and SMB businesses |
1. Ticketing System & Support Management
Zendesk: Zendesk’s ticketing system is its core. It organizes support tickets from multiple channels — email, live chat, phone calls, and social messaging — into one agent workspace. Support agents see a 360-degree view of every customer’s history, including order history and previous customer conversations. Zendesk ranks #1 in digital customer service use cases according to Gartner.
Cerrar CRM: Close CRM does not have traditional ticket systems. It manages incoming sales inquiries through a unified inbox. But the platform is designed for outbound sales — not reactive customer support. Support teams will find ticket assignment and SLA management missing.
⚠️ Advertencia: If your primary need is desk software for help desk tickets, Close CRM is not the right tool. It lacks customer satisfaction scoring and the help center articles structure that support teams rely on.
2. Built In Calling & Dialing
Zendesk: Zendesk ofrece soporte voz through Zendesk Talk and integrations. However, the platform is text-heavy and not built for outbound sales calling. Zendesk Sell exists as a separate sales product, but it does not offer the calling depth that Close CRM provides natively.
Cerrar CRM: Calling is where Close shines. Users dial directly from their browser — no extra setup needed. The power dialer auto-dials lists back-to-back. The predictive dialer goes further — it can dial multiple numbers at once and connects sales reps only when someone answers.
✅ Resultado de la prueba: Close’s built-in calling eliminated our need for a separate phone system. For sales teams making heavy outbound calls, this alone can justify the price.
3. AI Automation & Custom Workflows
Zendesk: Zendesk’s AI is a major differentiator. It automatically resolves over 80% of routine customer requests. Triggers, automations, and macros power custom workflows that handle complex routing rules. Admins can also build custom apps using the Zendesk developer platform.
Cerrar CRM: Close offers workflow automation for sales tasks. You can set up automated follow ups, reminders, and email sequences. However, the AI capabilities are basic compared to Zendesk’s deep support automation. Manual data entry is reduced but not eliminated.
4. Informes y análisis
Zendesk: Reporting and analytics Zendesk delivers are detailed. Agents and admins see live dashboards covering ticket resolution times, agent performance, and customer satisfaction scores. The platform’s analytics help measure team’s performance and surface trends in customer interactions. G2 recognized Zendesk as exceptional software for four consecutive years.
Cerrar CRM: Close offers basic KPI reports for quick training and sales tracking. Users say the reporting functionality is weak compared to other tools. Custom graphs and deeper data analysis require workarounds or third-party tools. This is a known limitation for managers who want detailed reporting.
⚠️ Advertencia: If your team relies on data-driven decisions, Close CRM’s limited reporting will frustrate your sales managers. Consider whether you can pair it with a BI tool.
5. Integrations & App Marketplace
Zendesk: The Zendesk Marketplace lists 1,300+ pre-built apps and integrations. Connect Zendesk to Fuerza de ventas, Slack, Shopify, Sunshine Conversations, and hundreds of other tools. The Slack integration lets support agents create and update support tickets from within Slack — improving employee experience.
Cerrar CRM: Close offers 80+ integrations with tools like Zoom Meetings, Google Workspace, and other CRMs. This covers essentials for sales reps. However, the app lacks some key integrations that enterprise teams expect, which limits crm options for larger companies.
6. Lead Management & Sales Pipeline
Zendesk: Zendesk manages customer data effectively for support purposes. Agents see full order history and interaction logs across every customer. However, Zendesk is not built as a sales pipeline tool. For pure sales tracking, Zendesk Sell is the company’s dedicated product — but for true customer relationship management, you may still need Salesforce or another sales CRM.
Cerrar CRM: Close was built for lead management from day one. Smart Views filter leads by specific criteria automatically. The visual pipeline view helps sales teams identify bottlenecks in the sales process. Reps track contacts, manage prospects, and search records across multiple pipelines.
7. Facilidad de uso e incorporación
Zendesk: Zendesk is designed for support agents to jump right in from day one. Many customers praise its intuitive interface. That said, setting up advanced automations and custom apps takes time for admins. Users have access to community forums, training, and documentation to speed up onboarding.
Cerrar CRM: Close is praised for its simplicity and ease of use. A motivated team can be fully set up within the 14-day free trial. The CSV import tool for leads and contacts, plus a free one-click migration tool, makes switching from other crms painless for many clients.
8. Precios y costos
Compare los planes de precios uno al lado del otro.
| Nivel del plan | Zendesk | Cerrar CRM |
|---|---|---|
| Nivel de entrada | $55/agente/mes (Equipo de Suite) | $35/asiento/mes (Servicios básicos) |
| Nivel medio | $89/agente/mes (Suite Growth) | $99/asiento/mes (Crecimiento) |
| Nivel superior | $115/agente/mes (Suite Professional) | $139/asiento/mes (Escala) |
| Prueba gratuita | ✅ 14 días | ✅ 14 días |
Zendesk: Zendesk’s pricing starts at $55 per agent per month — pricier at entry level. For support-heavy businesses, the AI features and 1,300+ apps justify the cost. Costs scale with the number of support agents you add.
Cerrar CRM: Close starts cheaper at $35 per seat per month. But the mid-tier jump to $99 is steep. Sales teams needing power dialer and advanced features must budget for the Growth or Scale plans.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Sistema de gestión de incidencias de atención al cliente | Zendesk | Full omnichannel ticketing system |
| Built in calling for sales | Cerrar CRM | Power + predictive dialer included |
| Automatización impulsada por IA | Zendesk | 80%+ ticket auto-resolution |
| Precio de entrada bajo | Cerrar CRM | 20 dólares más barato por asiento en la categoría básica. |
| Amplia biblioteca de integración | Zendesk | Más de 1300 aplicaciones frente a más de 80 para Close CRM. |
| Incorporación rápida del equipo de ventas | Choose Close | Setup possible during 14-day trial |
💰 Tu presupuesto
Close CRM costs less at the entry level — $35/seat versus Zendesk’s $55/agent. However, Zendesk’s startup program lets qualifying early-stage companies use the platform free for six months, which can offset the difference for new businesses.
🔌 Tu conjunto de tecnologías
The Zendesk Marketplace connects to 1,300+ apps including Salesforce — ideal for businesses with complex tech stacks. Close offers 80+ integrations, which is enough for most small businesses focused on sales outreach.
📝 Función principal de tu equipo
If your team handles support requests and customer service software needs, Zendesk is the clear choice. If your team focuses on outbound sales and managing leads, Close CRM is the better fit for your sales process.
🎓 Tu nivel de experiencia
Both platforms are beginner-friendly. Close CRM edges ahead for brand-new sales teams — setup is faster and the user interface is simpler. Zendesk has a steeper learning curve for complex custom workflows but pays off for larger support teams.
Pruebas y demostraciones gratuitas 🆓
Both platforms offer a 14-day free trial with no credit card required. Test each one with real leads or real customer interactions before making a decision.
🛟 Opciones de soporte
Zendesk has extensive documentation, help center articles, and community forums. Close CRM offers proactive onboarding support and free migration help during your trial. Both companies provide responsive customer support to their users.
🔒 Data Security and Privacy
Security Zendesk standards are industry-leading. Service data is encrypted using AES-256, and admins can lock access to specific IP addresses for sensitive information. Close also emphasizes security and protects user data responsibly — a key concern for any company managing customer data.
Guía de cambio
¿Ya utilizas alguna de estas herramientas? Esto es lo que puedes esperar si cambias.
🔄 ¿Estás pensando en cambiar de Zendesk a Close CRM?
✅ Lo que obtendrás:
- Built in calling with power dialer and predictive dialer for outbound sales
- Lower entry-level pricing at $35/seat versus Zendesk’s $55/agent
- Smart views, multiple pipelines, and call coaching for sales reps
❌ Lo que perderás:
- Full omnichannel ticketing systems and customer support workflows
- AI automation resolving 80%+ of routine customer requests
- Access to Zendesk Marketplace with 1,300+ pre-built apps
📋 Cómo cambiar:
- Export customer data and ticket history from Zendesk as a CSV file
- Regístrate para la prueba gratuita de 14 días de Close CRM y utiliza la herramienta de migración gratuita.
- Import contacts via CSV and set up your sales pipelines and Smart Views
🔄 ¿Estás pensando en cambiar de Close CRM a Zendesk?
✅ Lo que obtendrás:
- Sistema de emisión de tickets omnicanal completo con gestión de SLA
- Automatización impulsada por IA que resuelve más del 80 % de los tickets rutinarios.
- 1,300+ integrations and a deeper knowledge base structure
❌ Lo que perderás:
- Built in calling with power dialer and predictive dialer
- Vistas inteligentes para la priorización automática de clientes potenciales.
- Precios de entrada más bajos por asiento
📋 Cómo cambiar:
- Exporta todos los clientes potenciales y datos de contacto de Close CRM como un archivo CSV.
- Sign up for Zendesk’s 14-day free trial and configure support channels
- Import contacts and set up your ticket routing and custom workflows
What Our Review Didn’t Cover
This comparison focused on common use cases for support teams and sales teams. We did not test enterprise SSO setups or evaluate custom apps built on the developer platform. We also did not benchmark Sunshine Conversations or Zendesk Sell in detail. If you are running a global business needing multilingual support across business hours and time zones, your needs may differ from what we covered here.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios (Nivel Básico) | Cerrar CRM |
| 🎫 Ticketing System & Support | Zendesk |
| 📞 Built In Calling | Cerrar CRM |
| 🤖 Automatización con IA | Zendesk |
| 📊 Informes y análisis | Zendesk |
| 🔌 Integraciones | Zendesk |
| 👶 Facilidad de incorporación | Cerrar CRM |
| 🔒 Seguridad y Cumplimiento | Zendesk |
| 🏆 Ganador absoluto | Zendesk |
🏆 GANADOR: Zendesk
Zendesk gana en 5 de las 8 categorías.
Ideal para: Customer support teams, businesses managing high ticket volume, companies needing AI-powered automation and multilingual support
Zendesk and Close CRM are two very different products built for different teams.
Zendesk is the leader in customer service software. It handles support tickets, automates customer conversations, and gives your support team detailed reporting.
Close CRM is built for sales — combining calling, email, and SMS to help sales teams close more deals fast.
Close is excellent for inside sales teams that live on phone calls and need built in calling.
However, if you need a full customer experience platform with AI, security, and deep integrations, Zendesk is the better choice for your business.
¡Ahora salgan y construyan mejores relaciones con los clientes!
Más sobre Zendesk Comparado
Here is how Zendesk stacks up against other customer support software competitors:
Zendesk vs Freshdesk
Zendesk gana en: AI automation depth, Zendesk Marketplace size, enterprise scalability for global businesses
Freshdesk triunfa en: Lower starting price, simpler setup for small businesses
Zendesk vs Intercom
Zendesk gana en: Ticketing system maturity, reporting and analytics depth, app marketplace breadth
Intercom gana en: Experiencia de chat en vivo, mensajería proactiva, recorridos por el producto.
Zendesk vs Help Scout
Zendesk gana en: AI features, scalability, multilingual support across multiple languages
Ayuda a Scout a ganar en: Simpler interface, better pricing for small teams, cleaner email-first experience
Zendesk vs Zoho Escritorio
Zendesk gana en: AI automation, brand trust, enterprise-level security and ability to handle sensitive information
Zoho Desk gana en: Pricing for budget-conscious teams, native Zoho suite integration
Más de Close CRM comparado
Here is how Close CRM stacks up against other CRM options:
Close CRM gana en: Built in calling, faster sales onboarding, cleaner user interface for sales reps
HubSpot triunfa en: Free CRM tier, marketing automation depth, reporting tools
Close CRM gana en: Simplicity, faster setup, native phone calls, lower total cost for small business
Salesforce gana en: Customization depth, enterprise features, developer platform, app marketplace size
Close CRM gana en: Native phone calls, SMS outreach, predictive dialer
Pipedrive Gana en: Pipeline visualization, lower pricing, ease of setup for non-technical users
CRM cerrado frente a GoHighLevel
Close CRM gana en: Built-in dialer quality, simplicity, focus on sales reps
GoHighLevel Gana en: All-in-one marketing features, white-label option, agency-friendly pricing
CRM cerrado frente a CRM de Freshsales
Close CRM gana en: Power dialer, SMS outreach, simpler interface for sales reps
Freshsales CRM triunfa en: Lower pricing tiers, AI lead scoring, Freshworks suite integration
Preguntas frecuentes
¿Qué hace exactamente Zendesk?
Zendesk is cloud-based customer service software that centralizes customer interactions from email, live chat, phone, and social messaging into one agent workspace. It uses AI to automate over 80% of routine support tickets.
¿Es Zendesk una herramienta CRM?
Zendesk is primarily customer support software, not a sales CRM. It includes CRM-like features through Zendesk Sell for tracking customer data, but the platform is mainly designed for support teams, not sales pipelines.
¿Para qué se utiliza Close CRM?
Close CRM is used by sales teams to manage leads, automate outreach, and close more deals. The app combines email, SMS, and built in calling in one inbox for small businesses and inside sales reps.
¿En qué se diferencia Close de otros CRM?
Close includes a built-in power dialer and predictive dialer — most other CRMs require third-party phone tools. The app also combines email, SMS, and phone calls in one inbox like a sales engagement platform.
¿Cuál es mejor: Zendesk o Close CRM?
It depends on your team’s function. Zendesk is better for customer support and ticketing. Close CRM is better for sales teams focused on outbound phone calls and lead conversion. Choose based on your primary need.
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