📊 我们的测试结果：
- 🎫 工单和支持路由： Zendesk Suite handled omnichannel support tickets across email, live chat, and social messaging — Zendesk胜出
- 📞 Built In Calling: 关闭 客户关系管理 dialed directly from the browser with power dialer and predictive dialer — 赢得 CRM 业务
- 🤖 人工智能 自动化: Zendesk’s AI resolved 80%+ of routine customer requests through custom workflows — Zendesk胜出
- 📊 报告 以及分析： Zendesk delivered detailed reports on team’s performance and customer satisfaction — Zendesk胜出
- 🔌 集成： Zendesk Marketplace offers 1,300+ apps vs Close CRM’s 80+ tools — Zendesk胜出
Are you stuck choosing between customer service software and a sales 客户关系管理?
Zendesk and Close CRM both help businesses manage customer interactions. But they do it in very different ways.
Zendesk is built for customer support and ticketing. Close CRM is built for sales teams and outbound calls.
I tested both tools for three weeks. I looked at features, pricing, 安全, and real-world performance.
以下是我发现的——以及哪一个最适合你 商业.
概述
To give you the most accurate comparison, I tested Zendesk vs Close CRM side by side.
I spent weeks routing support tickets through Zendesk’s ticketing system. I also ran outbound sales campaigns through Close CRM.
这两种工具是为不同的团队设计的。提前了解这一点可以节省您的时间。
Zendesk is built for support agents handling customer conversations. Close CRM is built for sales reps closing more deals.
I’m sharing my firsthand experience to help you pick the right software for your business.
Zendesk是什么？
Zendesk is a cloud-based customer service software headquartered in San Francisco. Zendesk’s customer support software centralizes customer interactions from multiple channels into a single agent workspace.
The company started the customer experience revolution in 2007. Today, Zendesk serves over 200,000 businesses worldwide.
Tom Eggemeier leads the company as CEO. Forbes named Zendesk the #1 platform for customer service in 2023. Zendesk offers regular product updates and rolls out new features for support teams every quarter.
Major companies like Uber, Shopify, and Slack all use Zendesk support. It is also trusted by many Fortune 100 and Fortune 500 customers.
🏆 优胜者：Zendesk
Zendesk is the #1 rated customer support software by Forbes. Its AI resolves over 80% of routine customer requests, freeing your support agents for complex tickets.
Zendesk定价
Here is what Zendesk’s pricing looks like in 2026. Each plan includes per-agent monthly billing.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 套房团队 | 每位代理人每月 55 美元 | 小型企业 starting with ticketing |
| 套件增长 | 每位代理人每月 89 美元 | Growing teams needing custom workflows |
| 套件专业版 | 每位代理人每月 115 美元 | 需要全面分析的高级团队 |
价格已于2026年3月核实。
免费试用： Yes — 14 days with full access to Zendesk Suite Professional features. No credit card required.
退款保证： Zendesk does not advertise a money-back guarantee publicly. Contact support for billing concerns.
📌 笔记： Zendesk has a startup program. Qualifying early-stage companies can use Zendesk free for six months. Users can also input the number of support agents they have to get an updated quote.
⚠️ 警告： Zendesk’s pricing scales per agent. Total cost grows fast with larger teams. Calculate your total before committing to an annual plan to avoid costly 停机时间 之后。
Zendesk 的主要优势
Here is why Zendesk stands out as customer support software:
- Unified Agent Workspace: Zendesk pulls support tickets from email, live chat, phone, and social messaging into one screen. Agents see a 360-degree view of customer history and order history.
- 人工智能驱动的自动化： Zendesk’s AI features resolve over 80% of routine customer requests through triggers, automations, and macros. This handles costly downtime and keeps support running during business hours and beyond.
- Zendesk Marketplace: Connect Zendesk to 1,300+ pre-built apps and other tools. The Slack integration lets you create and update tickets without leaving the conversation.
- 报告和分析： Zendesk delivers detailed reports on agent performance and team’s performance. The platform helps you respond to trends with actionable insights.
- Security Zendesk Standards: All communications use HTTPS/TLS 1.2+. Service data is encrypted at rest using AES-256 key encryption. Admins can restrict access by IP range and enable two-factor authentication for support agents.
- 多语言支持： Zendesk supports multiple languages out of the box. This makes it ideal for global businesses managing customer conversations across regions.
- 自助服务帮助中心： Zendesk’s knowledge base and help center articles let customers find answers themselves. This reduces ticket volume and improves customer satisfaction scores.
Zendesk 的优点和缺点
✅ 优点
- Handles support requests from multiple channels in one agent workspace
- AI automation resolves 80%+ of routine customer conversations
- Zendesk Marketplace offers 1,300+ pre-built apps and integrations
- Trusted by 200,000+ businesses including Uber, Shopify, and Slack
- Detailed reporting and analytics for team’s performance tracking
❌缺点
- Zendesk’s pricing starts at $55/agent — expensive for small businesses
- Not designed for sales — lacks built-in calling or power dialer features
- Setup for custom workflows and custom apps takes time
什么是Close CRM？
Close CRM is a customer relationship management platform built for small businesses and 中小企业 sales teams.
The app combines email, calling, and SMS into a single sales 收件箱. This eliminates manual data entry and tool-switching for sales reps.
Close CRM is praised for ensuring full team engagement and a quick sales process. A motivated team can onboard within the 14-day free trial.
Users rate the product 4.7/5 on G2. Close offers tools that help sales teams close more deals faster.
关闭 CRM
Close CRM is purpose-built for high-velocity inside sales teams. It combines built in calling, email, and SMS so your sales reps spend more time on prospects and less time switching tools.
关闭 CRM 定价
Here is what Close CRM costs in 2026. Each plan includes built-in calling and SMS.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 基本要素 | 每席每月 35 美元 | Startup features for solo reps |
| 生长 | 每席每月 99 美元 | Teams needing advanced features and automation |
| 规模 | 每席每月 139 美元 | Larger teams needing call coaching and custom graphs |
价格已于2026年3月核实。
免费试用： Yes — 14 days with no credit card required. The trial includes all professional features.
退款保证： Close does not publicly offer a money-back guarantee. Contact their team for billing questions.
📌 笔记： Close offers a free one-click migration tool for users switching from other CRMs. Their team provides onboarding support, training, and product updates throughout your trial.
⚠️ 警告： The Essentials plan is limited. Advanced features like power dialer, predictive dialer, and email sequences kick in at higher tiers. Budget for the Growth plan if you want full team engagement.
Close CRM 的主要优势
Here is why Close CRM stands out for sales teams:
- Built In Calling: Sales reps dial directly from their browser — no separate phone system needed. Close supports power dialer and predictive dialer to dial multiple numbers at once.
- 统一销售收件箱： Email, SMS, and phone calls all live in one inbox. Sales teams handle prospects and follow ups without switching apps on desktop or mobile device.
- Smart Views & Multiple Pipelines: Filter leads by criteria like “no contact in 7 days.” Manage multiple pipelines per team for different sales processes.
- 电话辅导： Managers listen in and coach sales reps live during phone calls. This speeds up training and improves win rates.
- Email Sequences & Bulk Email: Automated email templates send follow ups at scale, helping reps capture more leads. Reminders ensure no lead slips through the cracks.
- Custom Objects & Custom Fields: Track unique customer data with custom fields and custom objects. Build the sales process that fits your business.
- Zoom Meetings Integration: Schedule and launch Zoom meetings from inside the CRM. Sales reps move from 外联 to demo without leaving the app.
关闭 CRM 的优缺点
✅ 优点
- Built in calling, SMS, and email in one sales inbox
- Power dialer and predictive dialer for high-volume outreach
- Quick setup — full team onboarding within 14-day free trial
- Smart views, multiple pipelines, and call coaching tools
- 4.7/5 rating on G2 from sales teams
❌缺点
- Not designed for customer support or ticketing systems
- Reporting is weak — making sales performance analysis hard
- Only 80+ integrations — far fewer than Zendesk Marketplace
- Mid-tier Growth plan jumps to $99/seat — expensive for 小型企业
功能对比
准备好深入了解 Zendesk 和 Close CRM 的详细比较了吗？
We will explore 8 key features to help you decide which platform best suits your business needs.
| 特征 | Zendesk | 关闭 CRM |
|---|---|---|
| 起价 | 每位代理人每月 55 美元 | 每席每月 35 美元 |
| 免费试用 | ✅ 14天 | ✅ 14天 |
| 票务系统 | ✅ 全渠道 | ❌ 暂无供应 |
| Built In Calling | ❌ Limited (Zendesk Talk) | ✅ Power + predictive dialer |
| 人工智能自动化 | ✅ 工单解决率超过 80% | ✅ 基本工作流程 |
| 报告和分析 | ✅ 高级仪表盘 | ❌ 报告有限 |
| 应用集成 | ✅ 1,300+ (Zendesk Marketplace) | ✅ 80+ |
| 知识库 | ✅ 完全自助服务 | ❌ 不包含 |
| 最适合 | 客户支持团队 | Sales teams and SMB businesses |
1. Ticketing System & Support Management
Zendesk： Zendesk’s ticketing system is its core. It organizes support tickets from multiple channels — email, live chat, phone calls, and social messaging — into one agent workspace. Support agents see a 360-degree view of every customer’s history, including order history and previous customer conversations. Zendesk ranks #1 in digital customer service use cases according to Gartner.
关闭客户关系管理系统： Close CRM does not have traditional ticket systems. It manages incoming sales inquiries through a unified inbox. But the platform is designed for outbound sales — not reactive customer support. Support teams will find ticket assignment and SLA management missing.
⚠️ 警告： If your primary need is desk software for help desk tickets, Close CRM is not the right tool. It lacks customer satisfaction scoring and the help center articles structure that support teams rely on.
2. Built In Calling & Dialing
Zendesk： Zendesk 支持 嗓音 through Zendesk Talk and integrations. However, the platform is text-heavy and not built for outbound sales calling. Zendesk Sell exists as a separate sales product, but it does not offer the calling depth that Close CRM provides natively.
关闭客户关系管理系统： Calling is where Close shines. Users dial directly from their browser — no extra setup needed. The power dialer auto-dials lists back-to-back. The predictive dialer goes further — it can dial multiple numbers at once and connects sales reps only when someone answers.
✅ 测试结果： Close’s built-in calling eliminated our need for a separate phone system. For sales teams making heavy outbound calls, this alone can justify the price.
3. AI Automation & Custom Workflows
Zendesk： Zendesk’s AI is a major differentiator. It automatically resolves over 80% of routine customer requests. Triggers, automations, and macros power custom workflows that handle complex routing rules. Admins can also build custom apps using the Zendesk developer platform.
关闭客户关系管理系统： Close offers workflow automation for sales tasks. You can set up automated follow ups, reminders, and email sequences. However, the AI capabilities are basic compared to Zendesk’s deep support automation. Manual data entry is reduced but not eliminated.
4. 报告和分析
Zendesk： Reporting and analytics Zendesk delivers are detailed. Agents and admins see live dashboards covering ticket resolution times, agent performance, and customer satisfaction scores. The platform’s analytics help measure team’s performance and surface trends in customer interactions. G2 recognized Zendesk as exceptional software for four consecutive years.
关闭客户关系管理系统： Close offers basic KPI reports for quick training and sales tracking. Users say the reporting functionality is weak compared to other tools. Custom graphs and deeper data analysis require workarounds or third-party tools. This is a known limitation for managers who want detailed reporting.
⚠️ 警告： If your team relies on data-driven decisions, Close CRM’s limited reporting will frustrate your sales managers. Consider whether you can pair it with a BI tool.
5. Integrations & App Marketplace
Zendesk： The Zendesk Marketplace lists 1,300+ pre-built apps and integrations. Connect Zendesk to Salesforce, Slack, Shopify, Sunshine Conversations, and hundreds of other tools. The Slack integration lets support agents create and update support tickets from within Slack — improving employee experience.
关闭客户关系管理系统： Close offers 80+ integrations with tools like Zoom Meetings, Google Workspace, and other CRMs. This covers essentials for sales reps. However, the app lacks some key integrations that enterprise teams expect, which limits crm options for larger companies.
6. Lead Management & Sales Pipeline
Zendesk： Zendesk manages customer data effectively for support purposes. Agents see full order history and interaction logs across every customer. However, Zendesk is not built as a sales pipeline tool. For pure sales tracking, Zendesk Sell is the company’s dedicated product — but for true customer relationship management, you may still need Salesforce or another sales CRM.
关闭客户关系管理系统： Close was built for lead management from day one. Smart Views filter leads by specific criteria automatically. The visual pipeline view helps sales teams identify bottlenecks in the sales process. Reps track contacts, manage prospects, and search records across multiple pipelines.
7. 易用性和入门指南
Zendesk： Zendesk is designed for support agents to jump right in from day one. Many customers praise its intuitive interface. That said, setting up advanced automations and custom apps takes time for admins. Users have access to community forums, training, and documentation to speed up onboarding.
关闭客户关系管理系统： Close is praised for its simplicity and ease of use. A motivated team can be fully set up within the 14-day free trial. The CSV import tool for leads and contacts, plus a free one-click migration tool, makes switching from other crms painless for many clients.
8. 定价与成本
让我们来对比一下这些价格方案。
| 计划层级 | Zendesk | 关闭 CRM |
|---|---|---|
| 入门级 | 每位代理每月 55 美元（套房团队） | 35美元/座位/月（基础套餐） |
| 中级 | 每位代理每月 89 美元（Suite Growth） | 99美元/席位/月（增长版） |
| 顶级 | 每位经纪人每月 115 美元（专业套房） | 139 美元/座位/月（Scale） |
| 免费试用 | ✅ 14天 | ✅ 14天 |
Zendesk： Zendesk’s pricing starts at $55 per agent per month — pricier at entry level. For support-heavy businesses, the AI features and 1,300+ apps justify the cost. Costs scale with the number of support agents you add.
关闭客户关系管理系统： Close starts cheaper at $35 per seat per month. But the mid-tier jump to $99 is steep. Sales teams needing power dialer and advanced features must budget for the Growth or Scale plans.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 客户支持工单 | Zendesk | Full omnichannel ticketing system |
| 内置销售呼叫功能 | 关闭 CRM | Power + predictive dialer included |
| 人工智能驱动的自动化 | Zendesk | 80%+ ticket auto-resolution |
| 入门级价格低廉 | 关闭 CRM | 入门级座位每张便宜 20 美元 |
| 大型集成库 | Zendesk | Close CRM 拥有 1300 多个应用程序，而同类应用程序仅有 80 多个。 |
| 快速销售团队入职 | Choose Close | Setup possible during 14-day trial |
💰 您的预算
Close CRM costs less at the entry level — $35/seat versus Zendesk’s $55/agent. However, Zendesk’s startup program lets qualifying early-stage companies use the platform free for six months, which can offset the difference for new businesses.
🔌 您的技术栈
The Zendesk Marketplace connects to 1,300+ apps including Salesforce — ideal for businesses with complex tech stacks. Close offers 80+ integrations, which is enough for most small businesses focused on sales outreach.
📝 您的团队的主要职能
If your team handles support requests and customer service software needs, Zendesk is the clear choice. If your team focuses on outbound sales and managing leads, Close CRM is the better fit for your sales process.
🎓您的经验水平
Both platforms are beginner-friendly. Close CRM edges ahead for brand-new sales teams — setup is faster and the user interface is simpler. Zendesk has a steeper learning curve for complex custom workflows but pays off for larger support teams.
🆓 免费试用和演示
Both platforms offer a 14-day free trial with no credit card required. Test each one with real leads or real customer interactions before making a decision.
🛟 支持选项
Zendesk has extensive documentation, help center articles, and community forums. Close CRM offers proactive onboarding support and free migration help during your trial. Both companies provide responsive customer support to their users.
🔒 Data Security and Privacy
Security Zendesk standards are industry-leading. Service data is encrypted using AES-256, and admins can lock access to specific IP addresses for sensitive information. Close also emphasizes security and protects user data responsibly — a key concern for any company managing customer data.
切换指南
已经在使用这些工具了吗？如果您切换到其他工具，可能会遇到以下情况。
🔄 从 Zendesk 切换到 Close CRM？
✅ 您将获得：
- Built in calling with power dialer and predictive dialer for outbound sales
- Lower entry-level pricing at $35/seat versus Zendesk’s $55/agent
- Smart views, multiple pipelines, and call coaching for sales reps
❌ 你将失去：
- Full omnichannel ticketing systems and customer support workflows
- AI automation resolving 80%+ of routine customer requests
- Access to Zendesk Marketplace with 1,300+ pre-built apps
📋 如何切换：
- Export customer data and ticket history from Zendesk as a CSV file
- 注册 Close CRM 的 14 天免费试用版，并使用免费迁移工具。
- Import contacts via CSV and set up your sales pipelines and Smart Views
🔄 从 Close CRM 切换到 Zendesk？
✅ 您将获得：
- 具备SLA管理功能的全渠道工单系统
- 人工智能驱动的自动化系统可解决 80% 以上的常规工单
- 1,300+ integrations and a deeper knowledge base structure
❌ 你将失去：
- Built in calling with power dialer and predictive dialer
- 智能视图可自动确定销售线索优先级
- 较低的入门级座位价格
📋 如何切换：
- 将 Close CRM 中的所有潜在客户和联系人数据导出为 CSV 文件
- Sign up for Zendesk’s 14-day free trial and configure support channels
- Import contacts and set up your ticket routing and custom workflows
我们的评测没有涵盖的内容
This comparison focused on common use cases for support teams and sales teams. We did not test enterprise SSO setups or evaluate custom apps built on the developer platform. We also did not benchmark Sunshine Conversations or Zendesk Sell in detail. If you are running a global business needing multilingual support across business hours and time zones, your needs may differ from what we covered here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价（入门级） | 关闭 CRM |
| 🎫 Ticketing System & Support | Zendesk |
| 📞 Built In Calling | 关闭 CRM |
| 🤖 人工智能自动化 | Zendesk |
| 📊 报告和分析 | Zendesk |
| 🔌 集成 | Zendesk |
| 👶 轻松上手 | 关闭 CRM |
| 🔒 安全与合规 | Zendesk |
| 🏆 总冠军 | Zendesk |
🏆 获奖者：Zendesk
Zendesk 在 8 个类别中赢得了 5 个。
最适合： Customer support teams, businesses managing high ticket volume, companies needing AI-powered automation and multilingual support
Zendesk and Close CRM are two very different products built for different teams.
Zendesk is the leader in customer service software. It handles support tickets, automates customer conversations, and gives your support team detailed reporting.
Close CRM is built for sales — combining calling, email, and SMS to help sales teams close more deals fast.
Close is excellent for inside sales teams that live on phone calls and need built in calling.
However, if you need a full customer experience platform with AI, security, and deep integrations, Zendesk is the better choice for your business.
现在就去建立更好的客户关系吧！
Zendesk 的更多比较
Here is how Zendesk stacks up against other customer support software competitors:
Zendesk 与 Freshdesk
Zendesk 在以下方面胜出： AI automation depth, Zendesk Marketplace size, enterprise scalability for global businesses
Freshdesk 在以下方面胜出： Lower starting price, simpler setup for small businesses
Zendesk 与 Intercom 的比较
Zendesk 在以下方面胜出： Ticketing system maturity, reporting and analytics depth, app marketplace breadth
Intercom 赢得： 在线聊天体验、主动消息传递、产品演示
Zendesk 与 Help Scout 的比较
Zendesk 在以下方面胜出： AI features, scalability, multilingual support across multiple languages
帮助 Scout 赢得比赛： Simpler interface, better pricing for small teams, cleaner email-first experience
Zendesk 在以下方面胜出： AI automation, brand trust, enterprise-level security and ability to handle sensitive information
Zoho Desk 在以下方面胜出： Pricing for budget-conscious teams, native Zoho suite integration
相比之下，Close CRM 的优势更多
Here is how Close CRM stacks up against other CRM options:
成交 CRM 的关键在于： Built in calling, faster sales onboarding, cleaner user interface for sales reps
HubSpot 在以下方面胜出： Free CRM tier, marketing automation depth, reporting tools
成交 CRM 的关键在于： Simplicity, faster setup, native phone calls, lower total cost for small business
Salesforce 的优势在于： Customization depth, enterprise features, developer platform, app marketplace size
成交 CRM 的关键在于： Native phone calls, SMS outreach, predictive dialer
管道驱动 获胜方式： Pipeline visualization, lower pricing, ease of setup for non-technical users
成交 CRM 的关键在于： Built-in dialer quality, simplicity, focus on sales reps
GoHighLevel 获胜方式： All-in-one marketing features, white-label option, agency-friendly pricing
Close CRM 与 Freshsales CRM 的比较
成交 CRM 的关键在于： Power dialer, SMS outreach, simpler interface for sales reps
Freshsales CRM 的优势在于： Lower pricing tiers, AI lead scoring, Freshworks suite integration
常见问题解答
Zendesk具体是做什么的？
Zendesk is cloud-based customer service software that centralizes customer interactions from email, live chat, phone, and social messaging into one agent workspace. It uses AI to automate over 80% of routine support tickets.
Zendesk是CRM工具吗？
Zendesk is primarily customer support software, not a sales CRM. It includes CRM-like features through Zendesk Sell for tracking customer data, but the platform is mainly designed for support teams, not sales pipelines.
Close CRM 的用途是什么？
Close CRM is used by sales teams to manage leads, automate outreach, and close more deals. The app combines email, SMS, and built in calling in one inbox for small businesses and inside sales reps.
Close 与其他 CRM 系统有何不同？
Close includes a built-in power dialer and predictive dialer — most other CRMs require third-party phone tools. The app also combines email, SMS, and phone calls in one inbox like a sales engagement platform.
Zendesk 和 Close CRM 哪个更好？
It depends on your team’s function. Zendesk is better for customer support and ticketing. Close CRM is better for sales teams focused on outbound phone calls and lead conversion. Choose based on your primary need.
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