Feeling confused about choosing between HubSpot vs Salesforce?
No estás solo
Picking the right customer relationship management (CRM) tool can feel overwhelming.
Imagine your negocio growing, but your tools aren’t keeping up.
We’ll examine what makes each one special, helping you decide between HubSpot and Salesforce and which CRM is best for you.
Descripción general
We’ve spent countless hours exploring HubSpot and Salesforce, testing their features, and comparing their real-world usability.
This hands-on experience allows us to provide a clear.
Unbiased look at what each CRM offers so you can make an informed decision.
Ready to grow your business with a powerful all-in-one platform? Get started with HubSpot’s tools today.
Precios: Dispone de un plan gratuito. El plan premium cuesta a partir de $15/mes.
Características principales:
- CRM
- Automatización del marketing
- Análisis e informes
Listo para explorar el líder mundial CRM? Sign up for a free trial of Salesforce today!
Precios: Tiene una prueba gratuita. El plan premium cuesta desde $25 al mes.
Características principales:
- Gestión de clientes potenciales
- Sales forecasting
- Opportunity management
¿Qué es HubSpot?
Think of HubSpot as your all-in-one growth platform.
It’s built to help your business attract, engage, and delight customers. Simple, right?
It covers marketing, sales, and customer service.
Let’s see what makes it tick.
Además, explora nuestras alternativas favoritas a Hubspot...
Nuestra opinión
HubSpot es una plataforma potente con muchas funciones, pero debes considerar tu presupuesto y necesidades antes de comprometerte. Es una buena opción para empresas que buscan una solución integral y están dispuestas a invertir en ella.
Beneficios clave
- CRM gratuito: Comience con un plan gratuito con funciones básicas de CRM.
- Plataforma todo en uno: Acceda a un conjunto de herramientas de marketing, ventas y servicios.
- Amplia comunidad y recursos: Benefíciese de una gran cantidad de conocimientos y apoyo.
- Enfoque del marketing entrante: Atraiga e interactúe con clientes potenciales con contenido valioso.
Precios
- Herramientas gratuitas:Gratis para hasta dos usuarios.
- Centro de marketing de inicio:$15/asiento/mes.
- Plataforma de clientes principiantes:$15/asiento/mes.
- Marketing Hub Professional + tres plazas:$800/mes, asientos adicionales a $45/mes.
Ventajas
Contras
¿Qué es Salesforce?
Salesforce is a powerhouse CRM. It’s built for enterprise-level businesses.
It offers a wide range of cloud-based solutions.
Think of it as a highly customizable platform.
It can handle complex sales and customer service needs.
Además, explora nuestros favoritos Salesforce alternatives…
Nuestra opinión
It’s incredibly powerful and flexible. The free plan is very generous, and it has many features for managing projects.
Beneficios clave
Salesforce helps businesses connect better with customers. It gives a full view of each customer.
This helps improve sales and service.
- 360-Degree Customer View: See all customer interactions in one place.
- Boosts Sales by 39%: Many users report higher sales and productivity.
- Automatización potente: Automate tasks like emails and lead tracking.
- Huge AppExchange: Connects with thousands of other apps.
- Scalable for Growth: Grows with your business, from small to large.
Precios
- Starter Suite:$25/usuario/mes.
- Pro Suite: $100/user/month.
- Empresa: $165/user/month.
- Ilimitado: $330/user/month.
- Einstein 1 Sales: $500/user/month.
Ventajas
Contras
Comparación de características
This comparison evaluates HubSpot, celebrated for its streamlined approach and powerful hubspot sales hub.
Salesforce, the enterprise standard with unparalleled depth in sales analytics and sales processes.
This analysis will clarify which CRM best equips sales professionals and sales and marketing teams to achieve their goals, from contact management to sales forecasting.
1. Primary Focus and Target Market
- HubSpot: Built as an integrated platform around the hubspot crm and hubspot sales hub. It is designed for ease of use, swift adoption, and unifying sales and marketing teams for growth-stage and mid-market companies.
- Fuerza de ventas: Centered around the powerful salesforce sales cloud. It is designed for maximum scalability, complexity, and customizability, targeting large enterprises and global organizations with intricate sales processes.
2. Core Feature Philosophy
- HubSpot: Offers robust sales and marketing features natively within the hubspot sales hub. It excels at providing seamless sales automatización tools that are straightforward to set up for sales professionals.
- Fuerza de ventas: Provides deep, granular tools across the salesforce sales cloud ecosystem. While powerful, its features often require extensive configuration, making it the choice for customized, enterprise-level sales processes.
3. Informes y análisis
- HubSpot: Includes strong sales analytics and standard reporting out-of-the-box, providing clear datos on sales pipeline management. It focuses on actionable, easily digestible reports for sales and marketing teams.
- Fuerza de ventas: Offers industry-leading advanced reportando and predictive sales analytics across the salesforce sales cloud. It provides the most comprehensive data visualization and customization tools for complex sales forecasting.
4. Lead Scoring and Intelligence
- HubSpot: Features built-in, easy-to-use predictive lead scoring that works best when leads originate from the connected Marketing Hub. It helps sales professionals prioritize leads based on engagement with marketing campaigns.
- Fuerza de ventas: Offers highly sophisticated predictive lead scoring via add-ons (like Einstein AI). This scoring can be customized based on complex sales data models and integrated from various external sources, aiding sales forecasting.
5. Sales Automation
- HubSpot: Provides powerful sales automation for routine tasks like email sequences, task creation, and lead rotation within the hubspot sales hub. This allows sales professionals to save time and focus on key sales processes.
- Fuerza de ventas: Provides comprehensive sales automation capabilities that can be built into almost any part of the salesforce sales cloud. Its complexity allows for intricate, multi-step automated sales processes that are tailored to the business.
6. Marketing and Campaign Integration
- HubSpot: The hubspot crm is famous for its native integration with the Marketing Hub. This tight connection makes running and tracking marketing campaigns effortless and provides deep visibility into lead origins for sales and marketing teams.
- Fuerza de ventas: Requires the separate Marketing Cloud, which is a powerful, yet disconnected tool that needs specific integration to connect with the core salesforce sales cloud. Coordinating marketing campaigns is powerful but requires more setup.
7. Core Data Management (Contacts/Leads)
- HubSpot: Excels at contact management and lead organization. The hubspot sales hub provides a clear, single view of the customer, making it easy for sales professionals to access all communication history.
- Fuerza de ventas: Also offers robust contact management within the salesforce sales cloud, but due to its highly customizable nature, organization and naming conventions must be strictly governed by the salesforce team.
8. Customization and Ecosystem
- HubSpot: Highly customizable with custom objects and fields, providing flexibility for growing sales teams. Its ecosystem is vast but more curated than Salesforce’s.
- Fuerza de ventas: Unmatched in customization; the salesforce sales cloud can be modified to fit any unique industry or sales processes. Its AppExchange marketplace is the largest in the industry.
9. Overall Value and Price
- HubSpot: Offers better overall value and accessibility, starting with a free hubspot crm tier and providing a streamlined hubspot sales hub for mid-market sales professionals.
- Fuerza de ventas: Provides better long-term scalability and raw power for large enterprises that need highly specialized sales analytics and are willing to pay the premium for the salesforce sales cloud and its advanced reporting.
What to Look for in a CRM Software?
- Escalabilidad: ¿Puede el CRM crecer con su empresa?
- Facilidad de uso: How quickly can your team adopt it?
- Integración: Does it connect with your existing lead management tools?
- Personalización: Can it be tailored to your specific needs?
- Apoyo: What level of support is provided?
- Presupuesto: Does the pricing align with your budget?
- Características específicas: Ensure it has the features your business truly needs.
Veredicto final
So, which one wins? It depends on your business.
If you’re a small to medium-sized business, HubSpot is likely the better choice.
It’s user-friendly and great for inbound marketing.
For larger enterprises, Salesforce offers more power and customization.
It can handle complex needs. We’ve tested both, and we know what works.
We’ve seen how each platform impacts productivity. Choose the one that fits your needs best.
Don’t just pick the popular one. Pick the one that helps tú crecer.
Más de Hubspot
He aquí una breve comparación de Hubspot con estas soluciones de software:
- HubSpot vs GoHighLevel: Hubspot is an all-in-one platform for agencies, with strong marketing automation and white-labeling options.
- Hubspot vs Pipedrive: It is a sales-focused CRM known for its visual sales pipeline management and intuitive interface, which makes it ideal for tracking deals. Hubspot provides a more comprehensive, all-in-one platform that encompasses sales, marketing, and customer service.
- Hubspot vs Keap: It (formerly Infusionsoft) specializes in CRM and marketing automation, particularly for small businesses looking to streamline sales processes. Hubspot offers a wider range of marketing, sales, and service features.
- Hubspot vs ActiveCampaign: It excels in email marketing and marketing automation, with advanced segmentation and conditional logic. However, Hubspot provides a more extensive all-in-one platform that encompasses lead generation.
- Hubspot vs Clickfunnels: It is dedicated to creating high-converting sales funnels, focusing on landing pages and sales processes. Hubspot, on the other hand, is a broader marketing and sales automation platform.
- Hubspot vs Folk: It is a simpler CRM solution that excels in straightforward contact management and organization. It is suitable for small teams that prioritize ease of use.
- Hubspot vs Instantáneamente: It specializes in cold email outreach and lead generation automation. Hubspot provides a much broader suite of tools, including a full CRM, comprehensive email marketing with advanced design capabilities.
- Hubspot vs ClickUp: It is primarily a project management tool with extensive customization and collaboration features. It allows users to manage tasks, documents, and goals. While it offers some CRM functionalities through custom fields.
- Hubspot vs Lunes CRM: It.com is a work operating system focused on project management, collaboration, and workflow automation. In contrast,
- Hubspot vs Capsule CRM: It is a simpler, user-friendly contact manager and sales tracker, ideal for small businesses needing organized customer information and clear pipeline views.
- Hubspot vs Insightly: It combines CRM with strong project management features, making it versatile for businesses requiring both.
- Hubspot vs Freshsales CRM: It is a sales-focused CRM emphasizing AI-powered lead scoring and sales automation for efficient deal management. Hubspot provides a more extensive all-in-one platform with robust marketing automation features integrated alongside sales and service tools.
- Hubspot vs Salesforce: It is a powerful, highly customizable enterprise-grade CRM with robust reporting and forecasting capabilities, ideal for large organizations with complex needs.
- Hubspot vs Zendesk: It is a specialized customer service and support platform, excelling in omnichannel support, ticketing, and advanced AI capabilities for issue resolution.
Más sobre Salesforce
Here’s a brief comparison of Salesforce with these software solutions:
- Salesforce frente a Pipedrive: Salesforce es un CRM completo y altamente personalizable para ventas, marketing y servicios, mientras que Pipedrive se centra en la gestión visual e intuitiva de las canalizaciones de ventas para agilizar los procesos de ventas.
- Salesforce frente a GoHighLevel: GoHighLevel is an all-in-one platform for marketing agencies, offering white-label options and extensive automation.
- Salesforce frente a Keap: Salesforce ofrece un amplio ecosistema de CRM personalizable para empresas de todos los tamaños; Keap proporciona automatización integrada de ventas y marketing, especialmente potente para las empresas más pequeñas.
- Salesforce frente a ActiveCampaign: Salesforce es un CRM amplio y de nivel empresarial con una potente automatización de ventas, mientras que ActiveCampaign destaca en automatización de marketing, campañas de correo electrónico y visualización del recorrido del cliente.
- Salesforce vs Hubspot: Salesforce hace hincapié en la personalización profunda y la elaboración de informes sólidos para necesidades empresariales complejas, mientras que HubSpot ofrece un conjunto integrado de herramientas de marketing, ventas y servicios con una interfaz más fácil de usar.
- Salesforce vs Clickfunnels: Salesforce es un CRM completo para gestionar las relaciones con los clientes y las ventas; ClickFunnels está diseñado específicamente como constructor de embudos de ventas para guiar a los clientes a través de una ruta de conversión.
- Salesforce frente a Folk: Salesforce es un CRM altamente escalable y repleto de funciones para operaciones complejas y grandes empresas; Folk proporciona una herramienta de gestión de contactos y creación de relaciones más sencilla y colaborativa.
- Salesforce vs Instantly: Salesforce is a broad CRM platform that covers various aspects of customer management; Instantly specializes in automated difusión por correo electrónico en frío and lead generation for targeted campaigns.
- Salesforce frente a ClickUp: Salesforce es un potente CRM dedicado para gestionar las interacciones con los clientes y los procesos de ventas; ClickUp es una plataforma versátil de gestión del trabajo que incluye funcionalidades CRM dentro de sus herramientas más amplias de gestión de proyectos.
- Salesforce frente a Monday: Salesforce es un CRM sólido con amplios modelos de datos para flujos de trabajo complejos en diversos sectores; Monday CRM ofrece flujos de trabajo visuales altamente personalizables y las empresas que ya utilizan Monday.com suelen utilizarlo para la gestión de proyectos.
- Salesforce frente a Capsule: Salesforce es un CRM de nivel empresarial adecuado para grandes organizaciones con necesidades complejas; Capsule CRM es un CRM más sencillo y fácil de usar, ideal para pequeñas y medianas empresas centradas en el seguimiento básico de contactos y ventas.
- Salesforce frente a Insightly: Salesforce ofrece un CRM completo y altamente personalizable para diversas necesidades empresariales; Insightly ofrece un CRM versátil con gestión de proyectos integrada, a menudo preferido por las pequeñas y medianas empresas por su facilidad de uso.
- Salesforce vs Freshsales CRM: Salesforce es un CRM altamente personalizable y escalable con funciones avanzadas para grandes organizaciones; Freshsales CRM se centra en conocimientos de ventas impulsados por IA y automatización para una gestión de ventas optimizada, a menudo preferida por equipos más pequeños.
- Salesforce vs Zendesk: Salesforce is a comprehensive CRM that covers sales, marketing, and customer service; Zendesk is a specialized customer service platform designed for ticketing, support, and omnichannel customer interactions.
Preguntas frecuentes
Which CRM is better for small businesses, HubSpot or Salesforce?
HubSpot is generally better for pequeñas empresas. It’s easier to use and less expensive. Because it focuses on inbound marketing and sales, it is often ideal for smaller teams. Its simplicity boosts productivity quickly.
Can I customize Salesforce to fit my specific business needs?
Yes, Salesforce is highly customizable. You can customize almost every aspect of the platform, including creating custom fields, workflows, and reports. However, heavy customization may require dedicated admin support and can increase costs.
Does HubSpot offer a free CRM option?
Yes, HubSpot offers a free CRM. It’s a great way to start and familiarize yourself with the platform. The free version includes core customer data management and basic sales tools like deal tracking.
Is Salesforce more powerful than HubSpot?
Salesforce is generally more powerful, especially for large enterprises. It offers advanced features like AI-powered insights and highly customizable reporting. If your sales team needs extensive customization and advanced analytics, Salesforce is the stronger choice.
Which CRM offers better marketing automation?
Both HubSpot and Salesforce offer marketing automation software. HubSpot is known for its user-friendly marketing automation, which is ideal for inbound strategies. Salesforce, via Marketing Cloud, provides advanced automation for complex campaigns, making it suitable for large-scale marketing efforts.
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