Inicio rápido
This guide covers every Lemlist feature:
- Empezando — Create your lemlist account and connect an email provider
- Cómo usar las plantillas — Start from proven email template layouts instead of a blank page
- Cómo utilizar las campañas — Build, schedule, and track outbound campaigns from one dashboard
- How to Use Email Finder & Verifier — Find verified work email addresses and keep bounce rates low
- How to Use Phone Number Finder — Pull direct phone numbers so you can add calls to any sequence
- How to Use Inbox Rotation — Spread sending volume across several inboxes to protect sender reputation
- Cómo utilizar secuencias multicanal — Combine email, LinkedIn, and calls in one automated multi-step sequence
- How to Use Lemwarm — Warm up any email account so your emails reach the primary inbox
- Cómo usar páginas de destino personalizadas — Send prospects to personalized landing pages that match your pitch
- Cómo usar la bandeja de entrada unificada — Reply to every channel from one inbox and book more meetings
Tiempo necesario: 5 minutos por función
También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas
¿Por qué confiar en esta guía?
I’ve run Lemlist campaigns for two years and tested every feature covered here.
This tutorial comes from real hands-on experience, not vendor screenshots.
Lemlist is one of the best known sales superar a tools on the market.
But most people only ever use the basic email sequence.
This guide shows you how to use lemlist properly, feature by feature.
Paso a paso, con capturas de pantalla y consejos profesionales.
Lemlist Tutorial
This How to Use Lemlist tutorial walks through every step, from your first login to advanced multichannel outreach.
Lemlist
Send cold emails that actually get replies. Lemlist combines lead datos, personalization, LinkedIn steps, and built-in warmup in one tool. Start free and launch your first campaign today.
Getting Started with Lemlist
Before you touch a campaign, finish this one-time setup.
The technical setup takes 15 to 30 minutes.
Paso 1: Crea tu cuenta
Go to the Lemlist website and click Sign Up.
Introduce tu dirección de correo electrónico del trabajo y crea una contraseña.
✓ Control: A confirmation email arrives within a minute.
Step 2: Connect Your Email Provider
Connect Gmail, Outlook, or any SMTP email account you plan to send from.
You can log in with one email and send from another, which helps agencies.
Here’s what the sending setup looks like:
✓ Control: The mailbox shows a green connected status.
Step 3: Add DNS Records and a Signature
Add SPF, DKIM, and a custom tracking domain in your DNS settings.
SPF authorizes lemlist to send emails on your behalf, and DKIM signs them for trust.
DNS records can take up to 48 hours to propagate fully.
✅ Hecho: Your account settings are complete and you can start creating campaigns.
How to Use Lemlist Templates
Plantillas gives you a ready email template library built from real outbound campaigns.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Abra la Biblioteca de plantillas
Click Templates in the left menu of your lemlist account.
Filter by industry, goal, or channel to match your target audience.
Step 2: Pick a Template and Edit the Copy
Choose a template and rewrite it in your own voz.
Keep the copy conversational and focused on what the prospect actually needs.
Así es como se ve:
✓ Control: The preview pane shows your real data instead of placeholder texto.
Step 3: Add Custom Variables
Insert custom variables like first name, company, or a one-line note from your research.
Save the edited version so your whole team can reuse it.
✅ Resultado: You have a working email template ready for your first campaign.
💡 Consejo profesional: Keep subject lines short and plain. Long, salesy subject lines trigger spam filters and drag down open rates.
How to Use Lemlist Campaigns
Campañas is where you build, launch, and measure every outbound campaign.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Crear una nueva campaña
Click Create, then name the campaign after the audience you are targeting.
Clear names save real time once you run ten or more lemlist campaigns.
Step 2: Add Your Leads
Import a CSV, pull leads from the database, or connect your CRM.
Map each column so custom variables fill correctly.
Así es como se ve:
✓ Control: The campaign dashboard shows leads loaded and steps queued.
Step 3: Set the Schedule and Launch
Pick sending days, hours, and daily volume.
Testing send times against your prospects’ time zones lifts reply rates.
✅ Resultado: Your first campaign is ready to launch with a clean lead list.
💡 Consejo profesional: Start at 30 emails a day on a new email account. Ramp up slowly over two weeks.
How to Use Lemlist Email Finder & Verifier
Buscador y verificador de correo electrónico finds a work email address and checks it before you send emails.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Search by Name and Company
Enter a full name plus the company domain.
You can also run bulk enrichment on an imported list.
Step 2: Review the Confidence Score
Every result gets a score showing how likely the address is valid.
Push only verified results into your campaign.
Así es como se ve:
✓ Control: Verified contacts show a green status in the lead table.
Step 3: Discard Risky Addresses
Remove catch-all and unknown results before launch.
A good bounce rate stays under 5% to avoid being flagged as spam.
✅ Resultado: Your list is clean, which protects email deliverability from day one.
💡 Consejo profesional: Re-verify any list older than 90 days. Job changes quietly turn good contacts into hard bounces.
How to Use Lemlist Phone Number Finder
Buscador de números de teléfono pulls direct phone numbers so you can add phone calls to the mix.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Enrich Your Lead List
Select your leads and choose the phone enrichment option.
Lemlist checks several data sources to identify a direct line.
Step 2: Check Coverage Before You Dial
Sort the list by phone numbers found.
Coverage is strongest for mid-market and enterprise sales contacts.
Así es como se ve:
✓ Control: Each enriched lead now shows a direct dial in the contact panel.
Step 3: Add a Call Task to the Sequence
Drop a call step between two email steps.
The task lands in your daily queue with the number attached.
✅ Resultado: Your reps can reach prospects by phone without leaving the tool.
💡 Consejo profesional: Call the day after an email opens twice. That timing turns cold calls into warm ones.
How to Use Lemlist Inbox Rotating Tool
Rotación de la bandeja de entrada spreads volume across several mailboxes so no single inbox gets burned.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Connect Extra Sending Accounts
Add two or three more mailboxes in your account settings.
Use a dedicated secondary domain for cold emails, never your main negocio dominio.
Step 2: Assign the Inboxes to a Campaign
Open campaign settings and select every mailbox you want in rotation.
Lemlist splits sending evenly across them.
Así es como se ve:
✓ Control: The sending panel lists every connected inbox with its own limit.
Step 3: Cap the Daily Limit per Inbox
Set a sane daily cap on each email account.
Low, steady volume beats one mailbox pushing hundreds of emails.
✅ Resultado: You can raise total volume without hurting deliverability.
💡 Consejo profesional: Give every mailbox its own custom tracking domain. Shared tracking links spread one bad reputation across all of them.
How to Use Lemlist Multichannel Sequences
Secuencias multicanal is where lemlist lets you run multichannel outreach that mixes email LinkedIn and calls.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Map the Sequence Steps
Sketch the flow before you build it.
A simple pattern is email, LinkedIn visit, follow-up, then a call.
Step 2: Add LinkedIn and Call Actions
Click the plus icon and choose LinkedIn messages, invites, or a call task.
Set a wait time of two or three days between steps.
Así es como se ve:
✓ Control: La secuencia constructor shows a mixed chain of email, LinkedIn, and call icons.
Step 3: Write Follow-Ups That Add Something New
Never send a bare bump message.
Each follow-up should bring new information to earn a reply.
✅ Resultado: You have multi-step sequences running across three channels on autopilot.
💡 Consejo profesional: Respect opt-out requests instantáneamente and honour time zones. That goodwill protects your domain far more than clever copy.
How to Use Lemlist Lemwarm
Limón tibio builds sender reputation by exchanging real conversations with a trusted network.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Turn On Warm-Up for Each Mailbox
Open Lemwarm and switch it on for every email provider you connected.
Gmail and Outlook both work.
Step 2: Set the Ramp-Up Curve
Start low and let volume climb over three to four weeks.
Warming up gradually builds a better sender reputation than a hard start.
Así es como se ve:
✓ Control: The dashboard shows a rising inbox rate and a falling spam rate.
Step 3: Watch the Deliverability Report
Check the weekly report for spam placement and inbox rate.
Pause new campaigns if placement drops.
✅ Resultado: Your emails land in the primary inbox instead of promotions or spam.
💡 Consejo profesional: Leave Lemwarm running forever, not just at setup. Reputation decays the moment you stop feeding it.
How to Use Lemlist Custom Landing Pages
Páginas de destino personalizadas turns one page into hundreds of personalized landing pages.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Build the Page Template
Open the landing pages editor and pick a layout.
Keep it to one message and one call to action.
Step 2: Drop In Custom Variables
Add the same variables you use in emails, like company name or logo.
Each prospect then sees a page that speaks to their negocio.
Así es como se ve:
✓ Control: The preview shows a sample lead’s company details filled in.
Step 3: Link the Page From Your Sequence
Paste the dynamic link into any email step.
Track clicks per lead inside the campaign report.
✅ Resultado: Every click sends a prospect to a page built for them.
💡 Consejo profesional: Use one page per campaign, not per product. Mixed messages kill conversion faster than a plain design does.
How to Use Lemlist Unified Inbox
Bandeja de entrada unificada collects replies from every mailbox and channel in one place.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Abra la pestaña Bandeja de entrada
All replies from your connected mailboxes land here.
Filter by campaign, owner, or status.
Step 2: Reply and Tag the Lead
Answer inside lemlist so the thread stays attached to the campaign.
Mark the lead as interested, not now, or not a fit.
Así es como se ve:
✓ Control: Every reply appears with its campaign name beside it.
Step 3: Push Hot Leads to Your CRM
Send interested replies straight to HubSpot, Pipedrive, or Salesforce.
That removes the manual work of copying threads by hand.
✅ Resultado: You handle every conversation in one inbox and book more meetings.
💡 Consejo profesional: Clear the inbox twice a day at fixed times. Replies answered within an hour convert far better.
Lemlist Pro Tips and Shortcuts
After two years of daily use, these are the tips that saved me the most time.
For example, subject lines under 40 characters earn higher open rates than clever ones.
Review campaign performance every week and let the reports decide what you scale.
Automatización also removes the manual tasks that used to eat an hour each morning.
Atajos de teclado
| Acción | Atajo |
|---|---|
| Buscar clientes potenciales | Ctrl + K |
| Save the email template | Ctrl + S |
| Insert custom variables | {{ }} |
| Enviar correo electrónico de prueba | Ctrl + Shift + T |
Características ocultas que la mayoría de la gente pasa por alto
- Pruebas A/B: Run two versions of a step and change one variable at a time. That is the only way to learn what really lifts replies.
- Agentes de IA: Describe your ideal customer and let the AI agents draft a first sequence you can then edit.
- Liquid conditions: Show different copy to different segments inside one email template instead of cloning campaigns.
Lemlist Common Mistakes to Avoid
Mistake #1: Sending From Your Main Company Domain
❌ Incorrecto: Blasting cold emails from the same domain your billing and support run on.
✅ Derecha: Buy a dedicated secondary domain, warm it for three weeks, then send.
Mistake #2: Launching Campaigns Before Calentamiento Finishes
❌ Incorrecto: Connecting a fresh mailbox and sending 200 emails on day one.
✅ Derecha: Let Lemwarm build sender reputation first, then raise volume slowly.
Mistake #3: Personalizing Only the First Name
❌ Incorrecto: Swapping in a first name and calling that personalization.
✅ Derecha: Add one line of real research about the company in every opening email.
Lemlist Troubleshooting
Problema: Los correos electrónicos terminan en la carpeta de spam.
Causa: Missing DNS records, a cold domain, or spammy subject lines.
Arreglar: Recheck SPF and DKIM, turn on Lemwarm, and cut links from the first email.
These advanced tools help you avoid spam filters and reach the primary inbox again.
Problem: Bounce Rate Above 5%
Causa: An old or unverified list full of dead addresses.
Arreglar: Re-run the verifier on every lead and delete catch-all results before launch.
Problem: The Campaign Will Not Launch
Causa: A missing custom variable value on one or more leads.
Arreglar: Open the error panel, add fallback values, then hit launch again.
📌 Nota: If none of these fix your issue, contact Lemlist support through the in-app chat.
¿Qué es Lemlist?
Lemlist is a sales outreach tool that helps you reach prospects across email, LinkedIn, and phone.
Think of it as a mail merge that also protects your domain and books meetings.
It was founded by Guillaume Moubeche, a co-founder who grew the business without outside funding.
Mira este breve resumen:
These are the core features you get:
- Plantillas: Start from proven email template layouts instead of a blank page
- Campañas: Build, schedule, and track outbound campaigns from one dashboard
- Buscador y verificador de correo electrónico: Find verified work email addresses and keep bounce rates low
- Phone Number Finder: Pull direct phone numbers so you can add calls to any sequence
- Rotación de la bandeja de entrada: Spread sending volume across several inboxes to protect sender reputation
- Secuencias multicanal: Combine email, LinkedIn, and calls in one automated multi-step sequence
- Lemwarm: Warm up any email account so your emails reach the primary inbox
- Páginas de destino personalizadas: Send prospects to personalized landing pages that match your paso
- Bandeja de entrada unificada: Reply to every channel from one inbox and book more meetings
Para una revisión completa, consulte nuestra Lemlist review.
Precios de Lemlist
Here’s what Lemlist costs in 2026:
| Plan | Precio | Mejor para |
|---|---|---|
| Correo electrónico profesional | 63 dólares al mes por usuario | Solo founders running email only |
| Experto en multicanal | 87 dólares al mes por usuario | Teams adding LinkedIn and calls |
| Empresa | Costumbre | Large sales teams needing support |
Prueba gratuita: Yes, you can test the core features before paying.
Garantía de devolución de dinero: No refund window, but you can cancel any time.
💰 Mejor relación calidad-precio: Multichannel Expert, because LinkedIn messages and phone calls are where reply rates jump.
Lemlist vs. Alternativas
How does Lemlist compare? Here’s the landscape in 2026:
| Herramienta | Mejor para | Precio | Clasificación |
|---|---|---|---|
| Lemlist | Comunicación multicanal personalizada | $63/mes | ⭐ 4.5 |
| Instantáneamente | Correos electrónicos no solicitados de gran volumen | $37/mes | ⭐ 4.6 |
| Smartlead | Unlimited inbox rotation | $39/mes | ⭐ 4.5 |
| Apolo | Base de datos de contactos | $49/mes | ⭐ 4.5 |
| Responder IO | agentes de IA | $59/mes | ⭐ 4.4 |
| Snov | Budget outreach | $39/mes | ⭐ 4.4 |
| Vendedor de artículos para el hogar | Equipos pequeños | $36/mes | ⭐ 4.4 |
| Cazador | Búsqueda de correo electrónico | $34/mes | ⭐ 4.4 |
Selecciones rápidas:
- Mejor en general: Lemlist — personalization plus warmup in one place
- Mejor presupuesto: Saleshandy — most features per dollar for small teams
- Ideal para principiantes: Mailshake — simplest campaign builder here
- Best for volume: Instantly — unlimited mailboxes for heavy senders
🎯 Alternativas a Lemlist
Looking for Lemlist alternatives? These are the top options:
- 🚀 Instantáneamente: Unlimited mailboxes and fast sending for teams running high-volume cold emails.
- 💰 Snov: Cheap lead search plus email drip campaigns for small sales teams.
- 🏢 Apolo: Huge contact database with dialer and CRM built into one platform.
- 🔍 Cazador: Simple email finder and verifier with a light campaign builder attached.
- 🧠 Respuesta IO: Strong AI agents and multichannel steps for sales teams that want automation.
- 📊 Liderar: Verified B2B data with real-time checks, better for list building than sending.
- 👶 Ataque de correo: Beginner-friendly sequences with calls and social steps in one dashboard.
- 🔒 Pájaro carpintero: Careful sending limits and agency features that guard email deliverability.
- ⚡ Smartlead: Unlimited inbox rotation and warmup at a low price per seat.
- 💼 Vendedor: Affordable sequences, warmup, and lead finder in a single subscription.
- 🎯 Klenty: Sales engagement with deep CRM sync for outbound teams using HubSpot.
- 🔥 Caja caliente: Pure warmup service you can bolt onto any email provider you already use.
- 🔧 Maildoso: Done-for-you inboxes and domains with DNS records configured for you.
- ⭐ Muchos alcances: Pay-per-email pricing with no seat limits, good for lean agencies.
- 🌟 Cálido: Automated warmup with deliverability checks across Gmail, Outlook, and more.
Para ver la lista completa, consulte nuestra Alternativas lemlistas guía.
⚔️ Comparación de Lemlist
Así es como Lemlist se compara con cada competidor:
- Lemlist vs Instantly: Instantly wins on raw sending volume. Lemlist wins on personalization, LinkedIn steps, and landing pages.
- Lemlist contra Snov: Snov is cheaper for basic email outreach. Lemlist offers deeper multichannel outreach and better warmup.
- Lemlist contra Apolo: Apollo has more contact data. Lemlist writes and sends better personalized cold emails.
- Lemlist contra Hunter: Hunter is the stronger email finder. Lemlist is the stronger campaign and sequence builder.
- Lista de lemas vs. Respuesta IO: Reply IO matches Lemlist on channels. Lemlist has a friendlier editor and stronger templates.
- Lemlist frente a UpLead: UpLead sells data only. Lemlist actually runs the campaigns once you have that data.
- Lemlist frente a Mailshake: Mailshake is simpler to learn. Lemlist gives you more control over deliverability settings.
- Lemlist contra Pájaro Carpintero: Woodpecker suits agencies with strict sending caps. Lemlist suits teams wanting multichannel reach.
- Lemlist frente a Smartlead: Smartlead costs less at scale. Lemlist offers better copy tools and personalized landing pages.
- Lemlist contra Saleshandy: Saleshandy is the budget pick. Lemlist has richer features and a bigger integration list.
- Lemlist contra Klenty: Klenty is built around CRM workflows. Lemlist is built around creative outbound campaigns.
- Lemlist contra Warmbox: Warmbox only warms inboxes. Lemlist bundles warmup with sending, data, and reporting.
- Lemlist contra Maildoso: Maildoso supplies infrastructure. Lemlist supplies the campaigns you run on top of it.
- Lemlist contra Manyreach: Manyreach charges per email sent. Lemlist charges per user with far more features.
- Lemlist contra Warmy: Warmy focuses on inbox placement testing. Lemlist covers the full outreach workflow instead.
Start Using Lemlist Now
You now know how to use every major Lemlist feature:
- ✅ Plantillas
- ✅ Campañas
- ✅ Email Finder & Verifier
- ✅ Phone Number Finder
- ✅ Inbox Rotation
- ✅ Secuencias multicanal
- ✅ Lemwarm
- ✅ Páginas de destino personalizadas
- ✅ Bandeja de entrada unificada
Siguiente paso: Pick one feature and try it today.
Most people start with Templates.
Tarda menos de 5 minutos.
Preguntas frecuentes
¿Para qué se utiliza lemlist?
Lemlist is used for correo electrónico frío and multichannel outreach. Sales teams use it to find leads, personalize messages, warm up inboxes, and book more meetings through automated sequences.
¿Cuanto cuesta lemlist?
Lemlist starts at $63 per month per user on the Email Pro plan. Multichannel Expert costs $87 per month per user, and Enterprise pricing is custom.
What is lemlist’s reputation?
Lemlist has a strong reputation for personalization and deliverability tools. Users rate it around 4.5 out of 5, praising Lemwarm but noting the price sits above budget rivals.
¿Es Lemlist mejor que Apollo?
It depends on your need. Apollo wins on contact data volume. Lemlist wins on personalized cold emails, LinkedIn steps, custom landing pages, and inbox warmup.
¿Lemlist ofrece una prueba gratuita?
Yes. Lemlist offers a free trial so you can connect an email account, build a first campaign, and test deliverability before paying for a seat.
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