⚡ Veredicto rápido:
- Precios: Folk starts at $17.5/member/month. Nutshell CRM starts at $13/user/month.
- Ideal para: Folk for contact management and partnerships. Nutshell CRM for sales automation and multiple pipelines.
- Diferencia clave: Folk has magic fields and a chrome extension. Nutshell CRM has a full reporting suite and an auditoría registro.
- Nuestra elección: Folk for most small teams, because it is incredibly easy to learn.
The cheaper crm software is not automatically the safer purchase.
Nutshell CRM starts at $13 per user per month.
Folk starts at $17.5 per member per month.
But price is the smallest difference between these two tools.
One is built to help you build genuine connections with people.
The other is built for teams that execute a repeatable sales process.
Descripción general
This Folk vs Nutshell CRM comparison covers pricing, crm features, and ease of use.
We reviewed documentation, pricing pages, and public user reviews for both tools.
Nuestros redactores también dedicaron tiempo a explorar a fondo cada aplicación.
Esas notas aparecen en las secciones "Lo que nuestro equipo observó" a continuación.
By the end, you will know which customer relationship management tool fits your negocio.
¿Qué es Folk?
Folk is a crm built around people, not paperwork.
It helps you organize contacts, set reminders, and follow up on time.
The interface looks like a collaborative spreadsheet, so new users learn it fast.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, events, hiring, and partnerships all work inside the same app.
Watch the walkthrough below to see how it handles daily work.
🏆 Winner: Folk
Folk keeps every contact, note, and reminder in one clean view. Magic fields fill in missing details for you. Best for small teams that live on real relationships.
Precios populares
Folk sells three plans. Each one is priced per member.
| Plan | Precio | Mejor para |
|---|---|---|
| Estándar | 17,5 dólares por miembro al mes. | A single user or a small team starting out |
| De primera calidad | $35 por miembro al mes | Teams that need custom fields and deeper email automation |
| Costumbre | $70 por miembro al mes | An agency or larger team that needs more control |
Pricing verified August 2026.
Prueba gratuita: Yes. Folk CRM offers a 14-day free trial so you can test it before you purchase.
Garantía de devolución de dinero: Folk does not publish a refund window. The trial is your safety net.
📌 Nota: Folk uses a self-serve model. You can create an account and explore the features without a sales call.
⚠️ Pricing conflict flagged: Some third-party sources list Folk at $20 and $40 per user per month. Our verified figures are $17.5, $35, and $70 per member per month. Always confirm on the pricing page before you buy.
Beneficios clave de la música folk
Here is what makes Folk CRM worth a look:
- Incredibly easy setup: Folk is easier to learn than most crm software. People who have never used a crm can add contacts on day one.
- Magic fields: This custom field type uses AI to fill in missing data. It cleans and enriches contact details for outreach.
- Extensión de Chrome: The browser add-on pulls people and companies from LinkedIn. You can add contacts without leaving the page.
- Gmail and Outlook sync: Folk connects to your bandeja de entrada to import contacts and email history. Your message timelines stay up to date.
- Groups for organization: You can organize contacts into groups so outreach never feels overwhelming.
- Personalized bulk email: Collaborative mail merge lets a team send personal messages at scale using shared email templates.
- Una fuente de verdad: Folk acts as a central record for team interactions and client relationships.
Here is how the main dashboard looks when you first sign in.
Lo que nuestro equipo observó
Nuestro escritor signed up for Folk and spent several days moving a live contact list into it. Here is what stood out:
The short clip below covers the same hands-on session.
Ventajas y desventajas del folk
✅ Ventajas
- Simple interface that new users learn in days
- Magic fields clean and enrich contact data with AI
- Chrome extension pulls contacts straight from LinkedIn
- Works for fundraising, events, and partnerships, not just sales
- Self-serve signup with no pressure from sales reps
❌ Contras
- No se realiza un seguimiento automático de las reuniones ni de las llamadas telefónicas.
- Reporting views are thin for teams that need deep analytics
- Outreach is email-first with limited support for other channels
- Some users report friction when importing email data
¿Qué es Nutshell CRM?
Nutshell CRM is a cloud-based platform for small to mid-sized B2B sales teams.
It bundles contact management, sales automation, and email marketing in one place.
Landing pages and web forms are included without paid add-ons.
The goal is core functionality in an affordable package.
Nutshell CRM avoids complex features that slow pequeñas empresas abajo.
The video below shows the main screens in action.
CRM en pocas palabras
Nutshell CRM gives sales teams pipelines, reporting, and email marketing together. Free data migration and free live support come with every plan. Best for teams tracking deals through a set process.
Precios de Nutshell CRM
Nutshell CRM plans are sold per user per month. There are five tiers.
| Plan | Precio | Mejor para |
|---|---|---|
| Base | $13/usuario/mes | Small businesses that need contact management and one pipeline |
| Crecimiento | $25/usuario/mes | Teams that want multiple pipelines and personal email sequences |
| Pro | $42/usuario/mes | Teams that need a full reporting suite and deeper automation |
| Negocio | $59/usuario/mes | Larger sales teams that manage territories and custom fields |
| Empresa | $79/usuario/mes | Companies that need an audit log and priority support |
Pricing verified August 2026.
Prueba gratuita: Sí. Nutshell ofrece una prueba gratuita de 14 días para nuevos usuarios.
Garantía de devolución de dinero: No published refund window. Test the trial before you commit to a plan.
📌 Nota: Every plan comes with unlimited CRM contacts and no data limits. Free data migration and free live support are included too, which competitors often charge for.
⚠️ Advertencia: The gap between the cheapest and priciest tier is wide. A five-person team on Enterprise pays $395 per month, so map your must-have features to a tier before you purchase.
Principales ventajas de Nutshell CRM
Here is what Nutshell CRM does well:
- Curva de aprendizaje corta: Nutshell CRM has a smaller learning curve than Fuerza de ventas or HubSpot. Most teams are productive within days.
- Gestión visual de tuberías: Drag-and-drop boards track deals through stages. You can switch between Board, List, Map, and Chart views.
- Marketing por correo electrónico integrado: Create lists, send bulk email, and run drip campaigns without a separate tool.
- Informes y análisis: Customizable dashboards track performance and sales KPIs.
- Lead discovery tools: ProspectorIQ and VisitorIQ help identify companies visiting your site.
- Wide integration list: It connects with Google Workspace, Microsoft 365, Slack, MailChimp, and Zendesk, plus 5,000 apps via Zapier.
- Acceso móvil: A mobile application is available for iOS and Androide.
The homepage below shows how the product is positioned.
Lo que nuestro equipo observó
Our writer set up a test pipeline in Nutshell CRM and ran a small outreach campaign through it. Here is what stood out:
Ventajas y desventajas de un CRM en pocas palabras
✅ Ventajas
- Migración de datos gratuita y soporte en vivo gratuito en todos los planes.
- Contactos CRM ilimitados sin límites de datos.
- Email marketing, landing pages, and web forms built in
- Mobile app for iOS and Android gets positive feedback
❌ Contras
- La automatización está menos avanzada que en HubSpot y Salesforce.
- Email attachment handling needs work, according to user reviews
- Best features sit on higher tiers, so costs climb fast
Comparación de características
Here is where Folk and Nutshell CRM actually split apart. We compare ten areas that decide which tool fits your team.
| Característica | Gente | CRM en pocas palabras |
|---|---|---|
| Precio inicial | 17,5 dólares por miembro al mes. | $13/usuario/mes |
| Plan gratuito | ❌ | ❌ |
| Múltiples oleoductos | ❌ | ✅ |
| Extensión de Chrome | ✅ | ❌ |
| AI Magic Fields | ✅ | ❌ |
| Full Reporting Suite | ❌ | ✅ |
| Automatización del correo electrónico | ✅ | ✅ |
| Automatic Call Tracking | ❌ | ✅ |
| Audit Log | ❌ | ✅ |
| Mejor para | Relationship and contact management | Structured B2B sales process |
1. Gestión de contactos
Gente: Contacts live in groups you create yourself. Folk cleans and enriches records, so you rarely end up with two entries for the same person. You can search across people and companies from one bar.
CRM en pocas palabras: Contact management sits next to calendar sync, click-to-call, and shared team notes. You get unlimited CRM contacts with no data limits. Records carry activity timelines so everyone sees the same history.
2. Sales Pipeline and Deal Tracking
Gente: The sales pipeline uses a visual Kanban board. You drag a card forward as a conversation moves toward close. It is enough to close winning deals in a simple process, but not built for many parallel funnels.
Folk also lets you customize stage names per pipeline.
CRM en pocas palabras: Pipeline management uses drag-and-drop boards too, but you can run multiple pipelines side by side. Board, List, Map, and Chart views change how you read the same deals. Teams that split by territories will feel the difference.
3. Lead Capture and Tracking
Gente: Leads tracking is manual and light. You add contacts, tag them, and set reminders for the next touch. That suits people generating leads through conversations rather than forms.
CRM en pocas palabras: Web forms add leads to the system automatically. Sales automation handles lead routing and follow-up notifications so nobody forgets to respond. VisitorIQ flags companies browsing your site.
⚠️ Advertencia: Folk has no automatic tracking of meetings or phone calls. Every call log is a manual entry, which matters if activity tracking drives your reporting.
4. Email Automation and Templates
Gente: Email funnels run on collaborative mail merge. A team can send personal bulk outreach from shared email templates. Folk connects to Gmail or Outlook so replies land back on the contact record.
CRM en pocas palabras: Email automation covers list building, bulk sending, and drip campaigns. Personal email sequences start on the Growth plan. Marketing automation here is closer to a full marketing tool than Folk’s outreach features.
5. Company and Client Records
Gente: Company management links people to the business they work for. Magic fields fill in missing company details automatically. For example, a job title or website can appear without typing.
CRM en pocas palabras: Company records tie into quotes and invoices, so a deal can move from proposal to paperwork inside the crm. That functionality suits teams selling to repeat clients and customers.
6. Funciones de IA
Gente: AI shows up as magic fields, a custom field type that enriches data as you work. It is narrow but useful for cleaning lists before outreach.
CRM en pocas palabras: herramientas de IA assist with revenue-driving tasks across the app. Reunión summarization turns a call into notes you can act on. This is the broader AI feature set of the two.
Meeting summaries deserve their own look.
7. LinkedIn, Social Selling and Partnerships
Gente: The chrome extension is the standout here. You can pull a profile from LinkedIn into folk in seconds. Social selling and partnerships get the same treatment as sales, which is rare in this category.
The browser add-on works on any profile page you open.
Partnership tracking uses the same board style.
CRM en pocas palabras: There is no equivalent browser extension for social prospecting. Lead discovery runs through ProspectorIQ instead. That works well for outbound lists, less well for one-to-one relationship building.
8. Integrations and Support
Gente: Folk connects to Gmail, Outlook, and a shorter list of other tools. You can import contacts from any source with a CSV file. Support runs through email and help docs.
CRM en pocas palabras: Native integration covers Google Apps, Microsoft 365, Slack, MailChimp, and Zendesk. Zapier adds over 5,000 more. Free live support and free data migration come with every plan, and enterprise users get priority.
Support channels are worth a closer look before you commit.
9. Informes y análisis
Gente: Reporting is the weakest part of the app. There are no advanced reporting views, so detailed analytics stay out of reach. A single user tracking outreach will not mind, but a sales manager will.
CRM en pocas palabras: Dashboards track performance and sales KPIs, and reports can be customized to fit your business. The full reporting suite unlocks on Pro, and the audit log arrives at Enterprise.
10. Precios y costos
Vamos a comparar los planes uno al lado del otro.
| Nivel | Gente | CRM en pocas palabras |
|---|---|---|
| Entrada | Standard: $17.5/member/month | Fundación: 13 dólares por usuario al mes. |
| Medio | Premium: $35/member/month | Crecimiento: 25 dólares por usuario al mes. |
| Upper mid | ❌ | Pro: $42/usuario/mes |
| Alto | Custom: $70/member/month | Negocio: 59 $/usuario/mes |
| Nivel superior | ❌ | Empresa: 79 $/usuario/mes |
Gente: Three plans keep the decision simple. You pay more at entry level, but you get the whole app rather than a stripped-down tier. Folk suits buyers who are price sensitive and have basic crm needs.
CRM en pocas palabras: Five tiers let you start at $13 and grow. The catch is that useful features sit higher up the ladder. Foundation is cheaper than Folk, but Pro costs more than Folk’s Premium plan.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Precio de entrada más bajo | CRM en pocas palabras | $13 vs $17.5 at entry |
| Fast setup with no training | Gente | Incredibly easy interface |
| Múltiples tuberías | CRM en pocas palabras | Available from Growth plan |
| Prospección en LinkedIn | Gente | Chrome extension built in |
| Informes y análisis exhaustivos | CRM en pocas palabras | Full reporting suite on Pro |
| Fundraising or partnerships | Gente | Handles multiple use cases |
💰 Tu presupuesto
Nutshell CRM wins on the first invoice at $13 per user. Folk wins if you would otherwise need Nutshell’s Pro tier to get the same day-to-day functionality.
🔌 Tu conjunto de tecnologías
Nutshell CRM can integrate with Google Workspace, Slack, MailChimp, and thousands of apps through Zapier. Folk keeps a shorter list and leans on Gmail, Outlook, and CSV import.
📝 Tu estilo de trabajo
Folk feels like a shared spreadsheet with a human touch, which suits people who keep real relationships warm. Nutshell CRM feels like a sales system built to automate the boring parts.
🎓 Tu nivel de experiencia
Folk is a good first crm if nobody on the team has used one. Nutshell CRM asks a little more upfront, but most teams are productive within days.
Pruebas y demostraciones gratuitas 🆓
Both give you 14 days of access at no cost. Load twenty real contacts into each and see which one you actually open the next morning.
🛟 Opciones de soporte
Nutshell CRM includes free live support and free data migration on every plan, plus priority help for enterprise users. Folk handles support through email and documentation.
Guía de cambio
Already using one of these? Here is what changes if you move.
🔄 Switching from Folk to Nutshell CRM?
✅ Lo que ganarás:
- Multiple pipelines and a full reporting suite
- Automatic activity tracking, including phone calls
- Soporte en directo gratuito y migración de datos gratuita.
❌ Lo que perderás:
- Magic fields and AI data enrichment
- The chrome extension for LinkedIn prospecting
- The lighter feel that makes folk quick to open
📋 Cómo cambiar:
- Export your groups from Folk as a CSV file
- Create a Nutshell CRM account and start the 14-day trial
- Ask for free data migration, then rebuild your pipeline stages
🔄 Switching from Nutshell CRM to Folk?
✅ Lo que ganarás:
- A faster interface your team will actually use
- Magic fields that enrich contact details automatically
- One tool for sales, fundraising, events, and partnerships
❌ Lo que perderás:
- Customizable dashboards and detailed sales analytics
- Built-in email marketing, landing pages, and web forms
- The audit log and priority support on higher tiers
📋 Cómo cambiar:
- Export contacts and deals from Nutshell CRM to CSV
- Create a Folk account and connect Gmail or Outlook
- Import the file, build groups, then set reminders for open deals
Lo que nuestra reseña no cubrió
This comparison focused on small teams doing contact management and everyday sales work. We did not audit either vendor’s security certifications or test how each app behaves in other languages. Custom pricing negotiations, large migrations, and the ability to run either crm across fifty or more seats also sit outside what we checked. If you run an agency with complex territories, your results may differ from ours.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | CRM en pocas palabras |
| 👶 Facilidad de uso | Gente |
| 🚀 Contact Management | Gente |
| 📊 Informes y análisis | CRM en pocas palabras |
| ⚡ Automatización de ventas | CRM en pocas palabras |
| 🔗 LinkedIn and Social Selling | Gente |
| 🎯 Multiple Use Cases | Gente |
| 🏆 Ganador absoluto | Gente |
🏆 WINNER: FOLK
Folk wins 4 out of 7 categories.
Ideal para: contact management, LinkedIn prospecting, fundraising and events, agency partnerships
Folk and Nutshell CRM are aimed at different jobs. Folk is a customer relationship management tool for people who want to build genuine connections and keep real relationships alive.
Nutshell CRM is a sales system. It gives you multiple pipelines, dashboards, and automation that Folk does not try to match.
Nutshell CRM is the better pick for a B2B team that needs reporting and a repeatable process. Its lower entry price helps too.
But for most small teams and solo operators, Folk is the app you will actually keep open. That is why it takes the win here.
Más de Folk Compared
Here is how Folk measures up against other crm options:
Folklore vs. Pipedrive
El público gana en: faster onboarding, magic fields for data enrichment, use beyond sales
Pipedrive gana en: deal forecasting, activity reporting, larger app marketplace
El público gana en: flat simple pricing, lighter setup, no sales-rep gatekeeping
HubSpot triunfa en: marketing automation depth, free starting tier, reporting breadth
Folklore vs. Cápsula CRM
El público gana en: LinkedIn capture, AI-assisted fields, group-based outreach
Capsule CRM triunfa en: free tier for two users, task management, project tracking
CRM popular frente a CRM de lunes
El público gana en: contact-first design, quicker daily use, cleaner data hygiene
El CRM del lunes triunfa en: workflow automation, cross-team boards, custom dashboards
Más información sobre Nutshell CRM comparada
These are the closest rivals to Nutshell CRM. The video below covers a few of them.
CRM en pocas palabras frente a Salesforce
Nutshell CRM triunfa en: lower cost per seat, faster rollout, free migration help
Salesforce gana en: automation depth, custom object modelling, partner network size
CRM en resumen vs. Campaña activa
Nutshell CRM triunfa en: pipeline clarity, sales-first reporting, per-seat simplicity
ActiveCampaign gana en: email segmentation, campaign branching, contact scoring
CRM en resumen vs. Keap
Nutshell CRM triunfa en: cheaper entry plan, clearer pipeline views, no setup fee
Sigue ganando: invoicing workflows, appointment booking, SMS campaigns
CRM Nutshell frente a CRM Freshsales
Nutshell CRM triunfa en: included marketing tools, free live support, unlimited contacts
Freshsales CRM triunfa en: built-in phone dialer, free starter plan, AI lead scoring
Preguntas frecuentes
¿Qué es el CRM folk?
Folk is a contact-first crm for individuals and small teams. It handles sales, fundraising, hiring, and partnerships in one app, using groups instead of rigid records.
¿Es Folk un buen CRM?
Yes, for relationship management and light pipelines. It is not the right pick for large sales teams that need advanced reporting or automatic call tracking.
¿Es Nutshell un buen CRM?
It suits small to mid-sized B2B sales teams well. Free migration, free live support, and unlimited contacts on every plan are the standout reasons to try it.
¿Cuánto cuesta un CRM al mes?
Entry plans here run $13 to $17.5 per seat each month. Mid tiers reach $25 to $35, and top tiers reach $70 to $79 per seat.
¿Cuál es el software CRM número 1?
There is no single winner for every buyer. Between these two, Folk takes our pick for small teams, while Nutshell CRM fits structured B2B sales better.
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