¿Se siente abrumado por la gran cantidad de plataformas de marketing por correo electrónico que existen?
Elegir la opción correcta puede ser complicado, especialmente con gigantes de la industria como Mailchimp compitiendo por su atención.
Tomar la decisión equivocada podría provocar pérdida de tiempo, frustración y oportunidades perdidas de conectarse con su audiencia.
En esta revisión, analizaremos en profundidad las características, los precios y la facilidad de uso de Mailchimp para que puedas decidir si es la opción perfecta para ti. negocio necesidades.
¿Quieres mejores resultados con tus correos electrónicos? Mailchimp ayudó a 13 millones de empresas a enviar miles de millones de correos el año pasado. ¡Encuentra tu camino con Mailchimp!
¿Qué es Mailchimp?
Mailchimp es una popular herramienta de marketing por correo electrónico.
It’s like a super helpful email marketing software that lets you create & send emails to a bunch of people at once.
Think newsletters or ventas ¡anuncios!
Con plantillas fáciles de usar y un editor de arrastrar y soltar, puedes diseñar correos electrónicos increíbles sin necesidad de codificar.
Mailchimp también te ayuda a organizar campañas de marketing agrupando a tu audiencia y enviando mensajes específicos.
Incluso puedes ver quién abrió tus correos electrónicos y hizo clic en los enlaces.
¿Necesitar ayuda?
El servicio de atención al cliente de Mailchimp ofrece artículos, vídeos y soporte de chat en vivo.
¿Quién creó Mailchimp?
Ben Chestnut y Dan Kurzius Fundé Mailchimp en 2001.
Ellos querían dar pequeñas empresas Una forma más sencilla de crear campañas de marketing por correo electrónico.
Su objetivo era construir una plataforma de marketing por correo electrónico que fuera fácil de usar y asequible.
En aquel entonces, la mayoría de las campañas de correo electrónico eran aburridas y simples. Mailchimp cambió eso con diseños divertidos y herramientas útiles.
Hoy en día, millones de personas usan Mailchimp, pero también hay muchas alternativas a Mailchimp disponibles.
Principales beneficios de Mailchimp
Mailchimp ofrece muchísimas funciones excelentes para empresas de todos los tamaños. Estas son algunas de las principales ventajas:
- Facilidad de uso: Incluso si eres nuevo en el email marketing, la interfaz intuitiva de Mailchimp facilita la creación y el envío de emails profesionales. ¡Enseguida estarás enviando campañas de email marketing como un profesional!
- Variedad de plantillas de correo electrónicoElige entre una amplia gama de plantillas de correo electrónico prediseñadas para empezar rápidamente o crea las tuyas propias con su editor de arrastrar y soltar. Incluso puedes usar plantillas personalizadas para una apariencia única.
- Plan gratuito: Mailchimp ofrece un generoso plan gratuito, ideal para quienes empiezan. Esto te permite probar todas las funciones y explorar la plataforma antes de comprometerte con planes de pago.
- Contactos ilimitados: Incluso con el plan gratuito, ¡puedes tener contactos ilimitados! Esto es una gran ventaja para las empresas en crecimiento.
- Funciones avanzadas: Mailchimp offers powerful features like customer journeys, behavioral targeting, and a website constructor, allowing you to create sophisticated campaigns and automate your marketing efforts.
- Usuarios ilimitados: Colabora con tu equipo sin problemas, ya que Mailchimp permite usuarios ilimitados en todos los planes.
Con su combinación de facilidad de uso, funciones sólidas y precios flexibles, Mailchimp es una opción atractiva para las empresas que buscan mejorar su marketing por correo electrónico.
Mejores características
Mailchimp is a famous tool that helps people talk to their customers.
It started as just a way to send emails. Now, it is a full home for all your marketing needs.
At first glance, you might think it is only for newsletters.
But Mailchimp stands out because it does so much more.
It helps you find new people, keep them happy, and sell more things.
It is fairly easy to use, even for new users.
Whether you have a tiny shop or a big company, this site gives you the tools to grow.
1. Marketing por correo electrónico
Email is the heart of Mailchimp.
Puede hacer beautiful messages to send to your fans.
No necesitas ser un experto en tecnología.
You can use copy-pasting to move your text into the two editores they offer.
One is for quick work, and the other is for deep design.
You can also use merge tags to put a person’s name in the email.
This makes it feel more personal.
If you want to know which subject line works better, you can try A/B testing.
2. Automatización del marketing
AI Marketing automatización is like having a robot assistant.
It sends emails for you while you sleep.
For example, it can recover abandoned carts by emailing people who forgot to buy their items.
You can also set up email scheduling so your news goes out at the right time.
For larger businesses, there is multivariate testing.
This lets you test many things at once to see what sells best.
It saves you a lot of time and hard work.
3. Gestión de audiencia
Keeping track of your fans is easy here.
You can build a contact list and sort people into groups.
When you get new contacts, you can tag them to remember where they came from.
Mailchimp’s pricing often depends on how many people are in your datos lista.
Even unsubscribed contacts can count toward your limit on some plans.
The Standard plan is great for this because it lets you use five users to manage your audience.
4. Marketing en redes sociales
You don’t have to leave the site to talk to people on Facebook or Instagram.
You can make and post social ads right from your dashboard.
It helps you reach people who haven’t seen your emails yet. You can even track how many people clicked on your posts.
This keeps your brand looking the same everywhere.
It is one of the new features that makes the platform more than just an email tool.
5. Herramientas de creación de contenido
Making things look good is simple with prebuilt templates.
You can choose from classic templates or newer, modern designs.
There are content creation tools that let you pull in photos and logos easily.
You can even connect to other sites to grab images.
This makes email creation very fast.
You won’t have to spend hours trying to make a button look right.
It helps you stay professional without hiring a designer.
6. AI Marketing Tools
Mailchimp now uses smart AI to help you work.
It has a tool that can write your email texto para ti.
It can also look at your data and give you send time optimization tips.
This means it tells you exactly when your fans are most likely to open their mail.
This tech used to be only for the Premium plan, but now more people can use it.
It is like having a smart asistente who knows what your customers want.
7. Digital Marketing Templates
If you are stuck, you can use a template to start.
There are over 100 designs for different jobs.
Some are for selling shoes, and others are for sharing news.
The Essentials plan gives you access to a lot of these.
If you are on the Free forever plan, you still get the basic ones to try out.
These templates make sure your emails look great on phones and computers.
You just fill in the blanks & hit send.
8. Lead Generation Platform
To grow your negocio, you need to find more people.
You can make landing pages and pop-up forms to collect names.
When people sign up, they become new contacts in your list.
You can also use the knowledge base to learn the best ways to get people to sign up.
This platform is a great way to turn strangers into customers.
If you ever get stuck, you can use email support to ask for help during your first month.
9. Analytics & Reporting Tools
It is worth noting that knowing what works is very important.
El reportando tools show you who opened your mail and what they clicked.
You can see how much money you made from a single email.
If you want to see how you compare to Constant Contact or other best Mailchimp alternatives, these reports are key.
You can see all your data in one spot.
This helps you make better choices for your next big project.
Precios
| Nombre del plan | Precio (facturado anualmente) |
|---|---|
| Gratis | $0/mes |
| Lo esencial | $6.50/month |
| Estándar | $10/mes |
| De primera calidad | $175/mes |
Pros y contras
¿Necesitas ayuda para decidir? Consulta las fortalezas y debilidades de Mailchimp. Esto te ayudará a elegir con sabiduría.
Ventajas
Contras
Alternatives to Mailchimp
While Mailchimp is a very popular choice, there are other email marketing platforms out there.
Si buscas algo diferente, considera estas alternativas:
- MailerLite: Conocido por su interfaz intuitiva y precio asequible, MailerLite es una excelente opción para principiantes y pequeñas empresas. Ofrece un generoso plan gratuito y una amplia gama de funciones.
- ConvertKit: Popular entre creadores y blogueros, ConvertKit se centra en construir relaciones sólidas con tu audiencia. Ofrece landing pages, formularios y herramientas de automatización para ayudarte a aumentar tu lista de correo electrónico.
- Campaña activa: Si necesita automatización avanzada y funciones de CRM, ActiveCampaign es una opción potente. Ofrece flujos de trabajo sofisticados, opciones de segmentación e integraciones con diversas plataformas.
- Moosend: Esta plataforma cuenta con un editor de correo electrónico de arrastrar y soltar, un creador de landing pages y diversas funciones de automatización. Moosend es un competidor sólido gracias a su precio asequible y su interfaz intuitiva.
- Sendinblue (Brevo): Sendinblue (Brevo), una plataforma integral de marketing, ofrece email marketing, SMS marketing y funciones de chat. Es una excelente opción para empresas que buscan una solución integral.
En última instancia, la mejor alternativa a Mailchimp para usted dependerá de sus necesidades y presupuesto específicos.
Vale la pena explorar estas opciones y probar sus pruebas gratuitas o planes gratuitos para ver cuál se adapta mejor a usted.
Experiencia personal con Mailchimp
My team and I used Mailchimp to launch a new product.
We wanted to reach a lot of people and get them excited. Mailchimp made it easy!
Usamos estas interesantes funciones:
- Plantillas: Encontramos una plantilla que nos gustó y la cambiamos para que coincida con nuestro estilo.
- Formularios de registro: Colocamos un formulario de registro en nuestro sitio web para recopilar direcciones de correo electrónico.
- Automatización: Creamos un correo electrónico de bienvenida para los nuevos suscriptores. Les presentamos nuestra empresa.
- Seguimiento: Observamos cuántas personas abrieron nuestros correos electrónicos y hicieron clic en nuestros enlaces.
Mailchimp helped us reach thousands of people.
We got the word out about our new product. It helped us grow our business!
Reflexiones finales
Mailchimp es una herramienta de marketing por correo electrónico muy popular por una razón.
Es fácil de usar, tiene funciones útiles y ofrece un plan gratuito para principiantes.
Puede crear correos electrónicos atractivos y mensajes automatizados y organizar su audiencia.
But, Mailchimp can get expensive if you have a lot of contacts.
It also has limits on how many emails you can send.
Si necesita mucha personalización o tiene un presupuesto ajustado, debería consultar otras opciones.
¿Quieres probarlo?
¡Regístrate para obtener una cuenta gratuita de Mailchimp y descubre si es adecuada para ti!
Preguntas frecuentes
Is Mailchimp trustworthy?
Absolutely. Mailchimp is one of the world’s most established email platforms, used by millions. It maintains high deliverability standards and robust seguridad protocols. While they have strict compliance rules, this actually ensures your emails don’t end up in the spam folder.
How much is Mailchimp pricing?
Pricing starts at $13/month for the Essentials plan. Costs scale based on your contact count. For example, a 5,000-contact list on the Standard plan costs roughly $100/month. They also offer a limited Free plan for those just starting out.
Is Mailchimp actually free?
Yes, but with caveats. The Free plan allows for 500 contacts and 1,000 monthly sends. It’s a great way to test the water. However, you’ll have Mailchimp branding on your emails and limited access to advanced automation features.
How safe is Mailchimp?
Very safe. They utilize industry-standard encryption and two-factor authentication (2FA) to protect account data. As an Intuit-owned company, they adhere to global data privacy regulations like GDPR. Your audience data is stored in highly secure, world-class data centers.
Is Mailchimp a good CRM tool?
It’s a “Marketing CRM.” It excels at tracking customer interactions with your emails and website. However, it isn’t a replacement for a heavy-duty sales CRM like Salesforce. It’s perfect for small businesses that need to organize contacts and trigger automated marketing.
Why use Mailchimp instead of Gmail?
Gmail is for personal correspondence; Mailchimp is for scale. Sending bulk emails via Gmail often leads to your account being flagged as spam. Mailchimp provides analytics, automated workflows, and beautiful templates that standard email providers simply can’t offer.
What is the difference between Mailchimp and Gmail?
Mailchimp is a marketing automation platform designed for bulk sends. Gmail is a personal communication service. Mailchimp allows you to track opens, clicks, and automate sequences. Gmail is strictly for 1-to-1 or small group messaging without any marketing analytics.
More Facts about Mailchimp
- Free Plan Limits: Mailchimp’s free plan now only lets you have 500 contacts and send 1,000 emails a month. It used to allow much more.
- Costly Contacts: You have to pay for every person on your list. This includes people who have unsubscribed or addresses that are listed twice.
- Rising Prices: Since a company called Intuit bought Mailchimp in 2021, the prices have gone up. In late 2023, prices rose by about 7% for most plans.
- Plan Options: The “Essentials” plan starts at $13 a month, and the “Standard” plan starts at $20. The “Premium” plan is very expensive, starting at $350 a month.
- Missing Features: You can no longer use helpful tools like “automated emails” or “A/B testing” on the free plan. You have to pay to get those back.
- Atención al cliente: Many users are unhappy with the help they get. People on the free plan only get email support for the first 30 days. After that, they are on their own.
- Bad Reviews: Mailchimp has a very low score of 1.3 out of 5 on the website Trustpilot. Many customers say the service is slow and hard to reach.
- Facilidad de uso: While the tool is famous for being easy to design emails, some people now find the new menus and settings hard to navigate.
- Smart Tools: Mailchimp now uses AI (Artificial Intelligence) to help you write emails and sort your customers into groups.
- Working with Other Apps: It can connect to over 300 other tools, such as Shopify for online stores or Fuerza de ventas for keeping track of customers.
- Spam Issues: Even though Mailchimp tries to fix it, some users still complain that their emails end up in the “Spam” folder instead of the “Bandeja de entrada.
- Better Deals Elsewhere: Because Mailchimp has become more expensive, many people are switching to other services like MailerLite, Brevo, or Moosend.
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