⚡ 간단 평가:
- 가격: Keap costs $299/month (annually billed). Freshsales CRM starts at $9/user/month.
- 다음과 같은 경우에 가장 적합합니다: Keap suits small businesses that want sales and marketing 오토메이션 in one dashboard. Freshsales fits sales teams that want a cheap seat-based CRM.
- 주요 차이점: Keap bundles a landing page builder, invoicing and payment processing, and a 사업 line. Freshsales leans on Freddy AI and omnichannel messaging.
- 저희가 선택한 제품: Keap, rated 4.2 against 4.0, because it replaces several tools at once.
Most people comparing these two tools have already outgrown a spreadsheet.
They want one system for customer relationship management and follow-up.
Keap CRM and Freshsales CRM both promise that.
하지만 두 제품은 서로 다른 용도로 만들어졌습니다.
Keap is a sales and marketing 오토메이션 platform with a CRM inside it.
Freshsales is a sales CRM that adds marketing through other Freshworks products.
개요
This Keap vs Freshsales CRM comparison covers pricing, key features, automation, and ease of use.
우리의 작가 spent hands-on time inside the Keap app directly.
Notes on Freshsales come from vendor documentation and G2 and Capterra reviews.
Every price below comes from our own pricing database, not a vendor landing page.
By the end you will know which one fits your sales process.
Keap CRM이란 무엇인가요?
Keap is a CRM and automation platform built for 소규모 사업체.
It merges CRM, email marketing, and sales automation into one system.
고객 데이터, sales campaigns, and billing all live in the same place.
The company was formerly known as Infusionsoft before its rebrand.
Keap offers a visual Campaign Builder for building campaigns without code.
또한 통화 및 문자 메시지를 위한 전용 업무용 회선도 포함되어 있습니다.
That keeps work messages out of your personal phone.
🏆 우승: Keap
One platform for CRM, marketing automation, and invoicing. Keap connects to more than 2,500 third party tools. Setup takes about 20 minutes.
가격 유지
Keap plans are priced by contact volume, not by seat.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 킵 | 월 299달러 (연간 청구) | Established small businesses running sales and marketing in one system |
| 무료 체험 | Loading... | 배포하기 전에 모든 기능을 테스트하세요 |
| Expert Coaching (one-time) | $499 | Guided onboarding and custom training |
Pricing verified August 2026.
무료 체험: 14 days with access to all features.
환불 보장: Keap does not publish a blanket refund window, so cancel inside the trial if it is not a fit.
📌 메모: Each additional user costs $30 per month. Onboarding includes free migration and a dedicated customer success manager.
⚠️ Pricing conflict: Our database lists Keap at $299/month billed annually. Public sources list three tiers instead: Lite from $79/month, Pro from $169/month, and Max from $199/month, each for 500 contacts. The monthly fee climbs as your contact list grows past each threshold, so confirm your tier at checkout.
Keap의 주요 이점
Here is what makes Keap CRM worth a look:
- Hours back every week: Keap customers who use automation report saving 10 hours per week. They also report a 38% lift in revenue.
- Fewer tools to pay for: CRM, marketing, sales, and project management sit in one dashboard. That cuts the stack you have to manage.
- Invoicing and payment processing: Billing is built in. Several payment gateways connect natively.
- Advanced automations without code: The Campaign Builder uses drag and drop tools. Templates cover the common when-then paths.
- 랜딩 페이지 빌더: Build one landing page or connect multiple landing pages to the same campaign. Web form and checkout forms feed straight into the contact record.
- Real onboarding help: Free migration, free on-demand product training, and training webinars come with the plan.
- 전달 가능성: Keap claims a 99.5% deliverability rate for email campaigns sent through the platform.
우리 팀이 발견한 점
Our writer created a new account and ran a small campaign end to end. Here is what stood out from that hands-on time:
Keap의 장점과 단점
✅ 장점
- Automates almost every stage of the sales journey
- Connects with more than 2,500 platforms and tools
- Built-in invoicing and several payment processing integrations
- Free migration and a dedicated customer success manager on every plan
- Setup takes as little as 20 minutes
❌ 단점
- Pricing is high enough to deter brand new small businesses
- The $499 one-time onboarding fee is not optional for most buyers
- Costs jump once your contact count crosses a threshold
- The user community is not very active
Freshsales CRM이란 무엇인가요?
Freshsales는 Freshworks에서 개발한 클라우드 기반 CRM 소프트웨어입니다.
It launched in 2016 as the second major product in that suite.
The tool centralizes customer data and every touchpoint on one timeline.
Freddy AI scores leads, flags deal risk, and suggests the next best action.
Phone, email, chat, and SMS all sit inside a unified 받은 편지함.
Freshworks reports more than 67,000 customers across its products.
프레쉬세일즈 CRM
A seat-priced CRM for small and medium sized businesses. Freddy AI handles lead scoring and forecasting. Users rate it 4.5/5 on G2 and Capterra.
Freshsales CRM 가격
Freshsales charges per user, so cost scales with your sales team.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 성장 | 사용자당 월 9달러 | Small teams tracking sales activities for the first time |
| 찬성 | 사용자당 월 39달러 | Growing sales teams that need sequences and forecasting |
| 기업 | 사용자당 월 59달러 | Larger teams needing custom fields, 심사 logs, and governance |
Pricing verified August 2026.
무료 체험: 21 days on every tier, no credit card required.
환불 보장: None published. The long trial is meant to cover that gap.
📌 메모: A free plan covers up to 3 users with most features included. Freshsales pricing has fallen over the years and now sits two to three times lower than it once did.
⚠️ Pricing conflict: Our database lists Growth at $9/user/month and Enterprise at $59/user/month. Public sources currently list the entry paid tier at $11/user/month and Enterprise at $71/user/month. Check the live checkout page on the Freshworks website before you buy.
Freshsales CRM의 주요 이점
Here is where Freshsales earns its score:
- 가격 대비 성능이 탁월합니다. Reviewers call it strong value for money, especially for small and medium sized businesses.
- 프레디 AI: It can score leads on behavior and profile, which lifts conversion rates on the deals worth chasing.
- 시각적 판매 파이프라인: Kanban boards show deal progress and expose bottlenecks fast.
- Omnichannel messaging: Email, phone, WhatsApp Business, Facebook Messenger, and LINE all connect.
- 보고: About a dozen predefined sales reports ship ready and stay fully customizable.
- Support on every plan: 24/5 phone support, chat, and email, with no tier gating.
- 모바일 앱: iOS와 기계적 인조 인간 apps support offline access and call logging.
우리 팀이 발견한 점
Note: We have not had extended hands-on time with Freshsales CRM yet. The observations here come from Freshworks documentation and public reviews on G2 and Capterra.
Those reviews split along one line. Buyers praise the price and the interface, while a smaller group reports cluttered navigation and slow loading times on heavy pipelines.
Freshsales CRM의 장점과 단점
✅ 장점
- Scores 4.5/5 on review platforms like Capterra and G2
- 최대 3명까지 사용 가능한 무료 플랜으로 대부분의 기능을 포함합니다.
- Loading...
- 21-day free trial on every tier
- Works tightly with Freshdesk, Freshmarketer, and other Freshworks products
❌ 단점
- Cluttered navigation and slow loading times
- Around 385 integrations, fewer than larger competitors
- Limited native connectors outside the Freshworks family
- Loading... 세일즈포스
기능 비교
Both tools cover the CRM basics. The gap shows up in what surrounds the contact record.
| 특징 | 킵 | 프레쉬세일즈 CRM |
|---|---|---|
| 시작 가격 | Loading... | 사용자당 월 9달러 |
| 무료 플랜 | ❌ | ✅ (3명 사용자) |
| 무료 체험 | ✅ 14일 | ✅ 21일 |
| 랜딩 페이지 빌더 | ✅ | ❌ |
| 청구 및 결제 | ✅ | ❌ |
| Built-in Business Line | ✅ | ✅ (phone, SMS) |
| AI 리드 스코어링 | ✅ | ✅ 프레디 AI |
| 통합 | 2,500+ | ~385 |
| 가장 적합한 대상 | Sales and marketing automation in one place | Seat-priced CRM for sales teams |
1. 자동화 빌더
킵: The Campaign Builder is a visual flowchart for marketing automations. You drag a trigger, attach automated actions, and publish. Advanced automations follow simple when-then logic, so automated tasks like follow-up and tagging run without you.
프레쉬세일즈 CRM: Sales sequences automate repetitive steps so reps spend more time selling. The logic is lighter than Keap’s and aimed at outreach rather than full marketing automation.
2. 연락처 및 고객 데이터 관리
킵: Every customer sits in one record with tags, custom fields, and history. Keeping the whole contact list and process in one system is the point of the product.
프레쉬세일즈 CRM: You get a 360-degree customer view with a full timeline of interactions. That history then feeds personalized marketing later in the customer journey.
3. Email and Text Messaging
킵: A dedicated business line handles calls and texts, which separates work from personal. Email follow-ups fire automatically based on customer interactions.
프레쉬세일즈 CRM: Phone, email, chat, and SMS live in a unified inbox. Email tracking shows who opened what, and reps can respond in the same window.
4. 랜딩 페이지 및 웹 양식
킵: The landing page builder ships inside the platform. Publish one landing page or connect multiple landing pages to a single funnel, then push each new lead straight into a campaign.
프레쉬세일즈 CRM: You get web forms for lead capture, but no landing page builder. For real landing pages you add Freshmarketer alongside it.
⚠️ 경고: If landing pages matter to your business strategy, budget for a second tool with Freshsales. That closes most of the price gap between these two CRM platforms.
5. Sales Pipeline and Deal Tracking
킵: The sales pipeline is visual and drag and drop. Deals move by stage, and each move can trigger the next automated step in the sales process.
프레쉬세일즈 CRM: Kanban sales pipelines track deal progress and surface bottlenecks. Freshdesk OMNI pulls support conversations into the same view for teams that own both sides.
6. Lead Management and Lead Scoring
킵: Lead scoring rates each prospect on engagement, so a rising lead score tells you who to call first. Lead management and tracking sit beside the automation, which is how teams chase more leads without more headcount.
프레쉬세일즈 CRM: Freddy AI can score leads on behavior and profile. That prioritization is the feature reviewers point to when they say it helps increase conversions.
7. AI 기능
킵: Keap AI drafts email copy and proposes automations from plain language prompts. It writes and builds rather than predicts.
프레쉬세일즈 CRM: The Freddy AI co-pilot predicts deal risk and recommends the next best action to close. Its strength is forecasting, not content.
8. Email Marketing Campaigns
킵: Email marketing runs on CRM tags and segments, so email marketing campaigns can target narrow slices of your list. Keap claims 99.5% deliverability on messages sent through the platform.
프레쉬세일즈 CRM: You can send personalized bulk emails and monitor activity on them. Smart AI agents handle routing, but heavy campaign work belongs in Freshmarketer.
9. Reporting and Integrations
킵: Pipeline management reporting shows where deals stall against your growth goals. Keap connects to more than 2,500 third party tools, including e commerce and payment add ons.
프레쉬세일즈 CRM: About a dozen predefined reports cover forecasting and team performance. The marketplace holds roughly 385 apps, with Google, Microsoft 365, Slack, and Zoom among them.
⚠️ 경고: Freshsales integration depth is strongest inside the Freshworks family. Outside it, third party integrations are thinner than what Keap offers.
10. 가격 및 비용
| 층 | 킵 | 프레쉬세일즈 CRM |
|---|---|---|
| 무료 | ❌ | ✅ 최대 3명 사용자 |
| 기입 | Loading... | 성장: 사용자당 월 9달러 |
| 중간 | 포함됨 | 유료 서비스: 사용자당 월 39달러 |
| 맨 위 | 포함됨 | 기업용: 사용자당 월 59달러 |
| Onboarding | $499 one-time Expert Coaching | None required |
| Extra user | 월 30달러 | 좌석당 가격 |
킵: You pay a flat platform fee tied to contacts, not seats. That is expensive for a solo operator and reasonable for an established business replacing four tools.
프레쉬세일즈 CRM: Seat pricing starts low and grows with the team. Ten reps on Pro land near $390 per month, so the cheap headline shrinks fast.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 최저 진입 비용 | 프레쉬세일즈 CRM | Free plan plus $9 seats |
| Sales and marketing automation together | 킵 | Campaign Builder plus email |
| 송장 발행 및 결제 처리 | 킵 | Billing is built in |
| AI forecasting | 프레쉬세일즈 CRM | Freddy AI deal risk scoring |
| Landing pages inside the CRM | 킵 | No second tool needed |
| A large sales team | 프레쉬세일즈 CRM | Cheaper per seat at scale |
💰 예산
Keap’s monthly fee is fixed and steep for a brand new 소규모 사업. Freshsales starts near zero, then climbs one seat at a time.
🔌 사용 중인 기술 스택
Already on Freshdesk or Freshmarketer? Freshsales slots in with almost no work. If your stack is scattered, Keap’s 2,500 connections will cover more of it.
🛒 Your E Commerce Setup
E commerce businesses get more from Keap, since checkout forms, invoices, and cross sells run from one place. Freshsales has no native e commerce tools.
🎓 귀하의 경험 수준
Keap is user friendly once configured, and a success manager helps you get there. Freshsales is easier to open cold, though navigation gets cluttered as data grows.
🆓 무료 체험 및 데모
Keap gives 14 days with every feature unlocked. Freshsales gives 21 days with no credit card required, which is the safer way to test a real pipeline.
🛟 지원 옵션
Keap runs 24/7 chat, email, and weekday phone support for U.S. customers, plus a knowledge base. Freshsales covers 24/5 across phone, chat, and email on every plan.
전환 가이드
Already on one of these? Here is what changes if you move.
🔄 Keap에서 Freshsales CRM으로 전환하시나요?
✅ 얻게 될 이점:
- A much lower starting price and a free tier for three users
- Freddy AI deal risk scoring and next-best-action prompts
- WhatsApp, Facebook Messenger, and LINE in the same inbox
❌ 잃게 될 것:
- The landing page builder and checkout forms
- 내장형 송장 발행 및 결제 처리 기능
- Roughly 2,100 integrations you may already rely on
📋 전환 방법:
- Export contacts, tags, and custom fields from Keap as CSV
- Start the 21-day Freshsales trial and map fields during import
- Rebuild active campaigns as sequences, then move billing to a separate tool
🔄 Freshsales CRM에서 Keap으로 전환하시나요?
✅ 얻게 될 이점:
- Marketing automation, landing pages, and invoicing in one dashboard
- 무료 이전 및 전담 고객 성공 관리자 제공
- A business line for calls and texts
❌ 잃게 될 것:
- Per-seat pricing and the free three-user plan
- Native links to Freshdesk and Freshmarketer
- Freddy AI forecasting inside the pipeline view
📋 전환 방법:
- Export your Freshsales contacts, deals, and notes
- Open a Keap trial and hand the file to the free migration team
- Rebuild sequences in the Campaign Builder, then switch your forms over
저희 리뷰에서 다루지 않은 내용
This comparison focused on small businesses and small sales teams. We did not stress-test either CRM at 100,000 contacts, audit their 보안 certifications, or evaluate custom API work. Enterprise contracts and negotiated pricing were also outside scope. If you run a large operation, your shortlist may look different from ours.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 프레쉬세일즈 CRM |
| 🚀 자동화 | 킵 |
| 📧 이메일 마케팅 | 킵 |
| 🤖 AI 기능 | 프레쉬세일즈 CRM |
| 👶 사용 편의성 | 프레쉬세일즈 CRM |
| 🔌 통합 | 킵 |
| 🧾 E Commerce and Billing | 킵 |
| 🏆 종합 우승 | 킵 |
🏆 우승: KEAP
Keap wins 4 of 7 categories and carries the higher rating at 4.2.
다음과 같은 경우에 가장 적합합니다: Small businesses automating follow-up, e commerce sellers who invoice inside the CRM, and solopreneurs replacing several tools.
These products answer different questions. Keap asks how much of your sales and marketing you can hand to software. Freshsales asks how cheaply you can give a sales team a clean CRM.
Freshsales is the better buy for a growing sales team on a tight budget, and its 4.5/5 user score is earned. But we recommend Keap CRM for anyone who wants automation, billing, and campaigns under one roof.
That is also why our Keap CRM editor’s rating lands slightly higher, at 4.2 against 4.0.
Keap 비교에서 더 많은 내용
Our Keap review series lines it up against the other CRM platforms chasing the same small business buyer. These are the three closest matches.
킵 대 고하이레벨
Keap은 계속해서 승리합니다: Native invoicing, a calmer learning curve, and free migration with a named success manager.
GoHighLevel이 다음에서 승리했습니다: Agency sub-accounts, white labeling, and a lower entry price for resellers.
Keap은 계속해서 승리합니다: Built-in checkout and billing, a dedicated business line, and Keap features that cover project work too.
액티브캠페인 승리 항목: Cheaper entry tiers, deeper email split testing, and finer segmentation logic.
Keap은 계속해서 승리합니다: One flat platform fee, automation aimed at repeat business, and less upsell pressure between hubs.
HubSpot이 다음 분야에서 우위를 차지했습니다: A genuinely free CRM tier, a larger app marketplace, and stronger reporting at scale.
Freshsales CRM 비교 (더 보기)
Freshsales sits in a crowded mid-market. Here is how it holds up against three common alternatives.
Freshsales가 다음 부문에서 승리했습니다: Cleaner first-run setup, Freddy AI on lower tiers, and 24/5 support without a paid add-on.
Zoho는 다음 부문에서 승리했습니다: A wider product family, more custom module depth, and cheaper long-term contracts.
Freshsales CRM vs 파이프드라이브
Freshsales가 다음 부문에서 승리했습니다: Built-in phone and SMS, a free three-user plan, and native ties to Freshdesk.
Pipedrive는 다음 항목에서 승리했습니다: Faster page loads, a tighter pipeline-first interface, and a bigger third-party marketplace.
Freshsales가 다음 부문에서 승리했습니다: Far lower cost per seat, faster onboarding, and no admin hire required.
Salesforce가 다음 분야에서 우위를 점했습니다: Deeper customization, a vast partner network, and reporting that scales past 100 reps.
자주 묻는 질문
Keap은 무엇에 사용되나요?
It organizes leads, automates follow-up, and handles invoicing for small businesses. Most buyers use it to replace a separate CRM, email tool, and billing app.
Keap은 사용하기 쉬운가요?
Basic setup takes about 20 minutes. Deeper automation takes longer, though onboarding checklists, videos, and a success manager help when you have needed assistance.
Infusionsoft는 현재 어떤 이름으로 불리나요?
Infusionsoft is now Keap. The company rebranded to reflect its focus on small business automation rather than enterprise marketing software.
Freshsales는 CRM인가요?
Yes. It is the sales CRM inside the Freshworks suite, covering contacts, deals, pipelines, and reporting, with Freddy AI handling scoring and forecasting.
그것은 최고의 CRM for a small business?
Keap, if you want automation and billing together. Freshsales, if you need cheap seats for a sales team and already use Freshworks tools.
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