How to Use SugarCRM: Maximum Sales Performance in 2026

에 의해서 | Last updated Jan 13, 2026

SugarCRM 사용 방법

Managing customer data shouldn’t be a constant headache.

Are you still relying on messy spreadsheets or lost sticky notes?

When you can’t find a client’s phone number, you lose valuable time.

That confusion hurts your sales numbers.

It feels overwhelming, but there is a simple fix available.

SugarCRM organizes everything for you.

Although it looks technical, learning the basics is actually quite easy.

We break it down step-by-step here.

Read this guide to learn how to use SugarCRM effectively. You will close more deals.

슈가CRM CTA
슈가CRM

Ready to grow your 사업? Using SugarCRM can help you see a 300% increase in lead conversion rates and boost your total revenue by up to 29%. Most companies also lower their software costs by 32% after switching.

SugarCRM Tutorial

Ready to get started? This guide makes learning the software simple.

We will show you how to log in, find your contacts, and track your sales.

Following these steps helps you stay organized.

It is time to work much faster!

How to Use SugarCRM Sales Automation

Do you feel like you spend more time typing than actually selling?

매상 오토메이션 is the secret to getting your time back.

It handles the boring, repetitive tasks so you can focus on building a great customer experience.

When your CRM works for you, your whole day changes.

You won’t have to worry about forgetting to follow up or losing track of a new prospect.

Step 1: Organize Your Leads and Contacts

  • Open the leads module to see a list of every new person interested in your product.
  • Use the create button to add a new person manually, or let the automation import them from your website.
  • Once a lead is qualified, convert them into the contacts module, where you store long-term relationships.
  • Check the record to see if other users have already talked to this person to avoid double-calling.

Step 2: Connect Your Communication Tools

  • Go to your profile settings and find the user name section to sync your accounts.
  • Link your personal email client to the CRM so every message you send is tracked automatically.
  • Use the automation settings to schedule meetings without the back-and-forth “Are you free?” emails.
  • Set up alerts so you get a notification the second a customer opens your proposal.
SugarCRM 영업 자동화

Step 3: Manage Your Sales Paperwork

  • Use the documents module to store contracts, brochures, and price sheets in one spot.
  • Set up a trigger that sends a specific file to a client as soon as they reach a certain stage in your pipeline.
  • If your sale is complex, link the deal to the projects module to track tasks after the “close” button is clicked.
  • Share these folders with regular users on your team so everyone has the latest version of every file.

Step 4: Build Your Automated Workflow

  • Open the “Process Definition” tool to draw a simple map of your sales steps.
  • Tell the system to “Assign Lead” to a salesperson automatically based on their territory.
  • Create a “Wait” step that reminds you to call a prospect if they haven’t replied in three days.
  • Test the flow yourself to make sure the emails look perfect before they go to real customers.

How to Use SugarCRM No-Code Configuration

You don’t need to be a computer programmer to make Sugar work for your business.

The no-code tools let any user change how the screens look and what information they collect.

This means you can tailor the software to fit your specific clients and their needs.

By taking control of the settings, you make the tool much simpler for all the other users on your team.

Step 1: Access the Admin Studio

  • Clicked on the profile icon in the navigation bar, then selected the “Admin” option.
  • Find the “Studio” icon to access the area where you can configure every module in the system.
  • Choose the specific account or contact area you want to change first.
  • Note: You may need to re-enter your password to access these advanced administrative tools.

Step 2: Customize Your Fields and Layouts

  • Select the detail view to see exactly what your team sees when they look at a customer record.
  • Use the create tool to add a new field, such as a “Birthday” or “Favorite Product” box.
  • If there are default fields you never use, delete them or drag them to the “Hidden” column.
  • This keeps the page clean so people can find phone numbers or call history without scrolling forever.
sugarcrm No-Code Configuration

Step 3: Organize Your Target Lists

  • Go to the target lists section to group your customers by their interests or location.
  • Set up rules that automatically add people to these lists based on the boxes you checked in Step.
  • This makes it easy for your team to send the right message to the right person every time.
  • You can even upload a new list of names from a spreadsheet to start a fresh marketing campaign.

How to Use SugarCRM Marketplace

Even a powerful system like Sugar can’t do everything on its own.

Sometimes you need extra features, such as the ability to send contracts or connect to your Google or Yahoo accounts.

The SugarCRM Marketplace (also called SugarExchange) is where you find these extra tools.

Think of it as an app store where administrators can pick the tools they need to make the CRM even better.

Step 1: Browse for the Right Tool

  • Go to the Marketplace website and search for the specific app you want, such as a shared calendar or an electronic signature tool.
  • Every app has a description page that shows a checkbox list of what it can do and which modules it works with.
  • Note: Check the reviews to see if other users like the app before you decide to buy or download it.
  • Once you find the desired tool, download the installation file to your computer.

Step 2: Upload to the Module Loader

  • Log in as an admin and click on the “Admin” link in the top menus.
  • Find the “Module Loader” box and click it to open a new window.
  • Click on the “먹다” button to find the files you just saved on your computer, and then hit upload.
  • Your new tool will now be displayed in a list; click the “Install” button to start the process.
sugarcrm marketplace

Step 3: Configure Your New Features

  • After the installation is complete, you usually need to edit the settings to get things running.
  • For example, if you added a mapping tool, you might need to assign which leads or accounts appear on the map.
  • You can configure the display so that the new tool appears in the navigation bar or remains hidden until needed.
  • Click save once you are finished editing the rules.

Step 4: Test and Launch

  • Open a customer record and check the status to see if the new features are connected and working.
  • If you added a meeting integration, try scheduling one to see if it shows up on your external calendar.
  • These tools are accessed the same way as regular Sugar features, making it easy for your whole team to stay connected.
  • If you run into trouble, most developers provide a help article or direct support to help you get configured.

SugarCRM의 대안

  • 파이프드라이브: 판매 중심적인 CRM 직관적인 시각적 영업 파이프라인으로 유명하며, 팀이 거래를 관리하고 진행 상황을 효율적으로 추적할 수 있도록 지원합니다.
  • : 중소기업을 위한 자동화 솔루션 전문 기업으로, CRM 기능과 이메일 마케팅 및 영업 파이프라인 관리를 결합합니다.
  • 고하이레벨: This tool is built for marketing teams and agencies. It helps you manage funnels and meetings in one spot. It is very good at creating automated workflows.
  • 액티브캠페인: 마케팅, 영업 및 전자상거래 기능을 통합하여 개인화된 커뮤니케이션과 자동화된 워크플로우를 지원하는 고객 경험 자동화 플랫폼입니다.
  • 허브스팟: 널리 인정받는 플랫폼으로, 영업, 마케팅, 고객 서비스, 콘텐츠 관리 및 운영을 위한 다양한 '허브'를 제공하며, 통합 솔루션을 찾는 기업에 이상적입니다.
  • 클릭퍼널즈: 주로 판매 퍼널 및 랜딩 페이지 건축업자잠재 고객 확보 및 기본적인 이메일 마케팅 기능을 갖추고 있으며, 전환율 향상에 중점을 둔 온라인 캠페인을 진행합니다.
  • 사람들: 간단하고, 통합적이며, 능동적인 CRM 영업 파이프라인, 이메일 캠페인, 연락처 관리 및 워크플로 자동화와 같은 기능을 제공합니다.
  • : 이 회사는 잠재 고객 발굴 및 콜드 이메일 마케팅에 중점을 두고 있으며, 고객 관계 관리, 잠재 고객 추적 및 영업 프로세스 자동화 기능을 제공합니다.
  • 클릭업: 다양한 기능을 갖춘 업무 관리 플랫폼으로, CRM처럼 활용할 수 있도록 맞춤 설정이 가능하며, 연락처 관리, 영업 파이프라인 보기, 이메일 통합, 맞춤형 대시보드 등의 기능을 제공합니다.
  • 월요일 CRM: 스프레드시트와 유사한 구조로 되어 있어 맞춤 설정이 매우 용이하며, 잠재 고객 관리, 판매 예측, 이메일 동기화 및 활동 추적 등 전체 마케팅 주기 관리가 가능합니다.
  • 캡슐 CRM: 간편함을 염두에 두고 설계된 성장 지향적인 CRM으로, 여러 파이프라인 및 작업 관리와 같은 기능을 통해 기업이 연락처를 관리하고, 판매 거래를 추적하고, 고객 관계를 유지할 수 있도록 지원합니다.
  • 통찰력 있게: A CRM 중소기업에 적합하며, 연락처 및 프로젝트 관리, 워크플로 자동화, 강력한 보고 기능은 물론 사용자 친화적인 인터페이스를 제공합니다.
  • 프레쉬세일즈 CRM: 영업팀을 위한 광범위한 기능을 제공하는 비용 효율적인 옵션으로, 잠재 고객 커뮤니케이션, 전환 도구, AI 기반 잠재 고객 점수화 및 강력한 통합 기능을 포함합니다.
  • 세일즈포스: 업계를 선도하는 강력한 CRM 플랫폼으로, 영업, 마케팅 및 서비스를 위한 광범위한 기능을 제공하며, 특히 대규모 기업에 적합한 높은 맞춤 설정 기능과 확장성으로 잘 알려져 있습니다.
  • 젠데스크: 주로 고객 서비스 및 지원 플랫폼이지만, 강력한 CRM 기능도 제공하여 고객 상호 작용 관리 및 분석을 처음부터 끝까지 지원합니다.

SugarCRM 비교

다음은 SugarCRM과 이러한 소프트웨어 솔루션을 간략하게 비교한 내용입니다.

  • SugarCRM과 Pipedrive 비교: SugarCRM은 다양한 비즈니스 요구에 맞춰 폭넓은 맞춤 설정 및 유연한 배포 기능을 제공합니다. Pipedrive는 시각적 파이프라인을 갖춘 영업 중심 CRM으로, 중소기업의 사용 편의성을 최우선으로 고려합니다.
  • SugarCRM vs GoHighLevelGoHighLevel vs SugarCRM: 2025년 최고의 CRM 플랫폼은 무엇일까요? GoHighLevel은 마케팅 에이전시의 모든 요구 사항을 충족하는 올인원 플랫폼입니다. 여러 클라이언트를 관리하는 데 도움을 줍니다. SugarCRM은 대기업을 위한 맞춤형 CRM으로, 데이터를 분석하고 영업 프로세스를 맞춤화할 수 있도록 지원합니다.
  • SugarCRM vs Keap: SugarCRM은 영업 및 마케팅 자동화를 위한 강력하고 고도로 맞춤 설정 가능한 CRM 기능을 제공하며, 대규모 팀에 맞게 확장할 수 있습니다. Keap(이전 Infusionsoft)은 주로 중소기업을 위해 설계된 마케팅 자동화 및 영업 CRM입니다.
  • SugarCRM vs ActiveCampaign: SugarCRM은 복잡한 파이프라인을 위한 광범위한 영업 관리 및 맞춤 설정에 중점을 두고 있으며, ActiveCampaign은 사용자 친화적인 마케팅 자동화, 이메일 캠페인 및 리드 세분화에 탁월합니다.
  • SugarCRM vs HubSpot: SugarCRM은 맞춤형 솔루션을 위한 심층적인 사용자 지정 및 유연한 배포 기능을 제공하며, HubSpot은 사용 편의성으로 잘 알려진 직관적이고 통합된 마케팅, 영업 및 서비스 도구 모음을 제공합니다.
  • SugarCRM vs Clickfunnels: SugarCRM은 강력한 고객 관계 관리 플랫폼이며, ClickFunnels는 판매 퍼널, 랜딩 페이지 구축 및 판매 프로세스 자동화를 위한 전문 도구입니다.
  • SugarCRM vs Folk: SugarCRM은 포괄적인 비즈니스 요구 사항을 충족하는 강력하고 맞춤 설정 가능한 CRM입니다. Folk는 단순성과 사용 편의성을 강조하는 현대적이고 협업적인 연락처 관리 도구입니다.
  • SugarCRM과 Instantly 비교: SugarCRM은 영업 자동화 및 고객 관리를 위한 광범위한 CRM 솔루션을 제공하며, 특히 자동화된 콜드 이메일 발송 및 잠재 고객 확보 캠페인에 특화되어 있습니다.
  • SugarCRM vs ClickUp: SugarCRM은 영업, 마케팅 및 서비스 자동화를 위한 전용 CRM이며, ClickUp은 CRM 기능과 프로젝트 및 작업 관리를 포함하는 다목적 업무 관리 플랫폼입니다.
  • 슈가CRM vs 월요일: SugarCRM은 영업 및 마케팅을 위한 광범위한 맞춤 설정 기능과 강력한 자동화 기능을 제공하며, Monday CRM은 CRM을 포함한 다양한 비즈니스 프로세스를 위한 시각적이고 맞춤 설정 가능한 워크플로우를 제공합니다.
  • SugarCRM과 Capsule CRM 비교: SugarCRM은 고급 기능을 갖춘 고도로 맞춤 설정 가능하고 확장 가능한 CRM을 제공하며, Capsule CRM은 중소기업을 위한 더 간단하고 경제적인 연락처 관리 솔루션입니다.
  • SugarCRM과 Insightly 비교: SugarCRM은 복잡한 판매 프로세스 및 보고를 위한 광범위한 맞춤 설정 기능을 제공하며, Insightly는 CRM과 프로젝트 관리를 결합하여 중소기업의 사용 편의성에 중점을 두고 있습니다.
  • SugarCRM vs Freshsales: SugarCRM은 영업 및 마케팅을 위한 심층적인 맞춤 설정 및 고급 자동화 기능을 제공하며, Freshsales CRM은 AI 기반 리드 스코어링 및 통합 영업 자동화 기능을 갖춘 직관적인 인터페이스를 제공합니다.
  • SugarCRM과 Salesforce 비교: SugarCRM은 상당한 맞춤 설정 가능성을 제공하는 오픈 소스 옵션입니다. Salesforce는 광범위한 기능, 폭넓은 통합 및 방대한 생태계를 갖춘 선도적인 클라우드 기반 CRM이지만, 복잡성이 더 높습니다.

결론

Learning how to use this platform helps your business grow.

You have created a system that works for you.

By configuring the settings, everything appears exactly where you need it.

Creating automated tasks saves you hours of boring work every week.

Whether you are managing documents or connecting to new services, the process is simple.

This tool creates a clear path for your sales team to follow.

Now that your dashboard appears organized, you can focus on your clients.

You have created a better way to work.

Start using these tips today to see the difference.

자주 묻는 질문

How to setup SugarCRM?

To set this up, go to the official website and sign up. You will then use the New User Wizard to add your details and sync your email accounts.

What is SugarCRM used for?

It is used to track every part of the customer experience. Businesses use it to manage sales leads, store important files, and automate boring tasks like sending emails.

Is SugarCRM easy to use?

Yes, it is designed for regular users. Thanks to the no-code tools and drag-and-drop features, you can customize your screens without needing any special technical skills or coding.

Is SugarCRM still open source?

SugarCRM moved to a paid model years ago. While the old “Community Edition” exists as a legacy version, the modern software is now proprietary and requires a paid subscription.

How do I reassign my SugarCRM record?

Open the record you want to move and click the “Edit” button. Simply change the “Assigned To” field to a different username and click Save to finish.

More Facts about SugarCRM

  • Putting all customer information into SugarCRM helps you see everything in one place and connects 데이터 that used to be separate.
  • Sugar’s “Smart Guides” show teams exactly what steps to follow so everyone does their job the same way.
  • Bringing data together and letting the computer handle the boring work helps teams manage customers more effectively.
  • Getty Images

Tracking potential customers through different stages is very important for planning future sales.

  • SugarCRM starts with over 12 main building blocks called modules.
  • The Accounts module contains the files for your current clients and prospective clients.
  • The Contacts module is where you manage the list of people you know across different companies.
  • The Opportunities module allows you to watch the progress of a possible sale.
  • Leads are potential customers who are not as close to buying something as Opportunities are.
  • The Calendar module is used to schedule meetings, phone calls, and daily tasks.
  • The Cases module tracks questions or problems related to your products.
  • The Targets module is for managing people who might buy from you but are still very far from making a decision.
  • The Target Lists module is used for sending marketing emails to many people at once.
  • The Bug Tracker module is used to report and track errors in the system.
  • It is usually better to change SugarCRM to fit how you work rather than changing your work to fit the software.
  • Smart computer tools in SugarCRM can analyze a deal and recommend the best next move.
  • Good training programs are necessary to ensure everyone learns to use the software effectively.
  • Setting up specific roles helps users by only showing them the buttons and lists they actually need.
  • Talking to the people who use the software often helps find problems before they get big.
  • Checking how you work and letting the system handle repetitive tasks can save time & reduce mistakes.
  • Using dashboards and reports helps you see if you are reaching your goals.
  • Checking your strategy often helps make sure the software still fits your business as it changes.
  • Changing SugarCRM to fit your specific business needs is key to getting the most out of it.
  • Setting clear rules for who can do what keeps your data safe.
  • Having the system automatically remind you to follow up saves you effort.
  • Making rules for entering data is vital for keeping your lists clean and correct.
  • Writing down every interaction with a customer helps you understand them better later on.
  • Sugar Serve helps agents see a customer’s full history so they can assist them more quickly.
  • Connecting SugarCRM with other finance systems helps sales teams see what a customer ordered in the past.
  • Using tools that prevent you from typing the same person twice keeps your data high-quality.
  • Users can add their name, email address, and phone number to their own profile.
  • Users can pick their language from a list on the screen when they log in.
  • Users can choose how dates and times look on their screen in the settings.
  • You can find your settings by clicking your picture in the top corner and picking ‘Profile’.
  • If you change too many settings, you can easily switch them back to their original values.
  • Users can set up which email address they want to use to send messages from the system.
  • Users can choose which teams they are on and how they want to be notified of alerts.
  • You can connect your Sugar account to outside apps like Google and Dropbox.
  • SugarCRM is a platform used by many companies to manage customer relationships.
  • Users can change the app to make their daily work easier.
  • The New User Wizard helps you set up the basics when you first sign in.
  • You can skip the setup wizard and fix your settings later if you want.
  • You can sign in with a standard password or use additional security steps if your company requires it.
  • You can reset your password right from your login screen if you forget it.
  • You can find answers to questions by clicking the help icon on the screen.
  • The Quick Video Library has short clips that explain how to do common jobs.
  • SugarCRM is a popular choice because it is very easy to customize.
  • Video tutorials can really teach you the basics and help you become an expert.
  • There are many video series available that let you review different features.
  • Using smart tools to track revenue is essential for getting the most out of SugarCRM in the future.
  • Keeping your sales deals’ status updated is important for predicting how much money the company will make.
  • SugarPredict looks at past data to guess which leads are most likely to buy from you.

관련 기사