Semrush vs Moz: Which SEO Tool Reigns Supreme in 2025?

Are you feeling stuck trying to boost your website’s presence online?

Many businesses face the same problem: getting noticed by search engines like Google.

It can be frustrating when you know your entreprise is great, but it’s not showing up where potential customers are looking.

This is where SEO (Search Engine Optimization) tools come in. 

Today, we’re diving deep into a head-to-head battle: Semrush vs Moz.

Vue d'ensemble

We’ve thoroughly tested both Semrush and Moz, putting their features through their paces to see how they truly stack up.

Our hands-on experience has led us to this direct comparison.

Designed to give you a clear picture of each tool’s strengths and weaknesses.

Ready to choose your champion?

What is Semrush?

So, let’s talk about Semrush. It’s a really comprehensive tool.

Think of it as an all-in-one platform for your online marketing needs.

It helps with many aspects of SEO.

You can also use it for content marketing and médias sociaux. It’s pretty popular in the industry.

Also, explore our favorite Semrush alternatives…

Principaux avantages

• Uncover profitable keywords: Find the terms your customers are actually searching for.
• Track your rankings: See exactly where you stand against the competition.
• Spy on your rivals: Uncover their strategies and outrank them.
• Over 50 tools for SEO success: SEMrush covers everything from content creation to technical audits.

Tarification

• Pro Plan ($139.95/month): Competitor analysis, keyword research, and website audit.
• Guru Plan ($249.95/month): Content Marketing Toolkit et données historiques.
• Business Plan ($449.95/month): Part de voix, limites étendues, accès API, PLA et analyses.

What is Moz?

Now, let’s talk about Moz. It’s another big player in SEO.

Many people know it for Domain Authority. Moz focuses a lot on links.

It helps you build strong connections.

Also, explore our favorite Moz alternatives…

Principaux avantages

Moz shines with its distinct advantages, providing powerful tools to boost your search presence:

• Industry-Leading Domain Authority (DA): This is a key metric. It predicts search engine ranking. Moz’s DA is widely recognized. Over 90% of SEOs consider it important.
• Powerful Link Explorer: Analyze backlinks deeply. Find link-building opportunities easily. It has a massive index of over 35 trillion links.
• Intuitive Keyword Explorer: Discover relevant keywords. Get clear difficulty scores. See organic CTR data too.
• Comprehensive Site Crawl: Identify technical SEO issues. Get actionable recommendations quickly.
• Locale SEO Tools: Optimize for local search. Manage business listings effectively.

Tarification

• Démarrage ($39/mois)
• Standard ($79/mois)
• Moyen ($143/mois)
• Grand ($239/mois)

Comparaison des caractéristiques

Now that we’ve covered each tool individually, let’s dive into the core features.

This section will compare Moz and SEMrush side-by-side, helping you see where each truly excels and what they offer.

1. Keyword Research

Finding the right keywords is fundamental to SEO success. Both Moz and SEMrush offer robust capabilities, but their approaches differ.

• Semrush: This keyword research tool boasts a massive database. You can use the Keyword Magic Tool to discover millions of keyword ideas. It provides in-depth metrics like search volume, keyword difficulty, and competitive density. You can also see intent for keywords, which is helpful.
• Moz: Moz offers a strong keyword research tool called Keyword Explorer. It provides search volume and a “difficulty” score. It also shows a “priority” score to guide your choices. This helps you find keywords that are easier to rank for.

2. Backlink Analysis

Backlinks are vital for authority and rankings. Understanding your link profile and your competitors’ is crucial.

• Semrush: The link-building tool in Semrush provides extensive backlink data. You can analyze your profile. It also helps you spy on competitors. The Backlink Audit tool identifies toxic links. It enables you to clean up your profile effectively.
• Moz: Moz’s Link Explorer is well-known. It provides metrics like Domain Authority (DA) and Page Authority (PA). It helps you assess link quality. It also has a Spam Score feature. This enables you to identify risky links.

3. Site Audit

Keeping your website healthy is key for good SEO. Both tools provide audit capabilities to help with this.

• Semrush: Its audit tool is very thorough. It checks for over 130 technical issues. It gives you a “site health” score. You get clear reports and suggestions for fixes.
• Moz: Moz offers a Site Crawl feature. It helps find technical SEO problems. It provides a list of errors. This tool to help you fix issues is straightforward.

4. On-Page SEO

Optimizing your pages is essential. These features guide you in making your content search engine-friendly.

• Semrush: The on-page SEO Checker provides actionable advice. It tells you how to improve your content. It looks at keyword usage, readability, and more. It even suggests target content length.
• Moz: Moz’s On-Page Grader helps optimize content. It gives you a score for your page. It offers suggestions to improve elements. This enables you to align with best practices.

5. Competitor Analysis

Knowing what your rivals are doing is a huge advantage. Both platforms help you spy on their strategies.

• Semrush: This is where many use Semrush. Its competitive research tools are powerful. You can see competitors’ top keywords. You can also view their organic and paid traffic. The Keyword Gap tool is excellent.
• Moz: Like Semrush, Moz offers competitor insights. You can identify your true search rivals. It helps you find keyword gaps. You can see which keywords your competitors rank for.

6. Content Marketing

Creating content that ranks is a big part of SEO. Some tools offer specific help for this.

• Semrush: Semrush also provides a Content Marketing Platform. The SEO Writing Assistant helps optimize content. It checks for readability and tone. The SEO Content Template guides your writing process. It enables you to create optimized articles.
• Moz: Moz offers fewer dedicated content marketing tools. However, you can use its keyword and on-page features. These still assist in crafting good content.

7. Rank Tracking

Monitoring your keyword positions over time is crucial for measuring SEO progress.

• Semrush: Semrush provides robust rank tracking. You can track keywords daily. It shows your visibility trends. You can also track local rankings. This helps you see how your efforts are paying off.
• Moz: Moz’s Suivi des rangs lets you monitor keyword performance. You can see your rankings change over time. It provides visualizations of your progress. This management tool helps you keep an eye on your target keywords.

What to Look for When Choosing a Keyword Research Tool?

When picking your keyword research tool, consider these key insights for the best fit:

• Database Size & Freshness: Does it offer a vast and frequently updated keyword database? A larger, more current database means more opportunities for you.
• Difficulty Metrics: How accurate and reliable is its keyword difficulty score? A good score helps you target achievable keywords.
• SERP Analysis: Does it show you the actual search results page (SERP) for keywords? Seeing who ranks helps gauge competition.
• Long-Tail Keyword Discovery: Can it easily uncover longer, more specific keyword phrases? These often have lower competition.
• Keyword Intent: Does the tool help you understand the user’s intent behind a search query (informational, transactional)? Matching intent improves relevance.
• Intégration : Does it integrate with other tools you use, like a content management tool or an audit tool? Seamless workflow saves time.
• Interface utilisateur : Is it intuitive and easy to navigate? A clunky interface can slow down your research.
• Capacités d'établissement de rapports : Can you export data and create custom reports? Good reporting helps track progress and share insights.

Verdict final 

After comparing the differences between Semrush and Moz, our pick is Semrush.

Why? It’s simply the more complete link-building tool and overall SEO platform.

While Moz is great for beginners and offers good free SEO options, Semrush brings a wider, deeper set of features to the table.

From its powerful keyword overview tool to extensive competitor analysis.

Semrush pricing provides excellent value for serious digital marketers. 

Semrush gives you everything you need to win online.

More of Semrush

• Ahrefs vs Semrush: Renowned for its extensive backlink data and detailed competitive analysis features.
• Content Raptor vs Semrush: Specializes in AI-powered content creation and optimization, focusing on unique content.
• Surfer SEO vs Semrush: Excellent for on-page SEO, content optimization, and keyword density analysis.
• Classement SE vs Semrush: Offers comprehensive SEO tools, including website audit and keyword research.
• Ubersuggest vs Semrush: User-friendly and provides valuable keyword ideas and content suggestions.
• SpyFu vs Semrush: Excels in competitive keyword research and ad campaign analysis.
• Similarweb vs Semrush: Provides deep insights into website traffic, audience behavior, and market trends.
• Raven Tools vs Semrush: Offers an all-in-one platform for SEO, reporting, and marketing management.
• Mangools vs Semrush: Known for its affordable and intuitive suite of SEO tools for beginners.
• Ranktracker vs Semrush: Specializes in accurate keyword rank tracking and competitor monitoring.

More of Moz

• Ahrefs vs Moz: Renowned for extensive backlink data, site explorer, and comprehensive competitive analysis.
• Content Raptor vs Moz: Specializes in AI-powered content creation, optimization, and unique content generation.
• Surfer SEO vs Moz: Excellent for on-page SEO, content optimization, and keyword density analysis.
• SE Ranking vs Moz: Offers a complete suite of SEO tools, including website audit and keyword research.
• Ubersuggest vs Moz: User-friendly and provides valuable keyword ideas and content suggestions efficiently.
• SpyFu vs Moz: Excels in competitive keyword research and ad campaign analysis for rivals.
• Similarweb vs Moz: Provides deep insights into website traffic, audience behavior, and market trends.
• Raven Tools vs Moz: Offers an all-in-one platform for SEO, reporting, and marketing management.
• Mangools vs Moz: Known for its affordable, intuitive suite of SEO tools, great for beginners.
• Ranktracker vs Moz: Specializes in accurate keyword rank tracking and competitor monitoring.

Questions fréquemment posées