Démarrage rapide
Ce guide couvre toutes les fonctionnalités de Similarweb :
- Commencer — Create your account and connect your first site
- Comment utiliser l'explorateur de mots clés — See which keywords drive real search traffic to any domain
- Comment utiliser l'analyse concurrentielle — Compare up to five websites and track how each one grows
- Comment utiliser l'intégration de Google Analytics — Blend your first-party numbers with market data in one report
- Comment utiliser Rank Tracker — Monitor keyword positions across markets and devices over time
- Comment utiliser la recherche sur le Web — Check any site’s total visits, traffic sources, and audience interests
- Comment utiliser l'agent Trend Analyzer — Spot seasonality and sudden demand shifts inside your market
- Comment utiliser un outil d'étude de marché — Size any market and rank the key players competing inside it
- Comment utiliser SEO Strategist — Turn search gaps into a written, prioritised action plan
- Comment utiliser l'analyse des backlinks — Find referring domains and potential partners you are currently missing
Temps nécessaire : 5 minutes par fonctionnalité
Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives
Pourquoi faire confiance à ce guide ?
I have used Similarweb for 18 months and tested every feature covered here.
This tutorial comes from hands-on work, not vendor screenshots.
Le YouTube videos embedded below fill the gaps screenshots cannot.
Similarweb is a market intelligence platform used across the SEO industry.
Most users only ever open the traffic overview and stop there.
That leaves the best insights buried two clicks away.
Used properly, it can inform every marketing strategy decision your team makes.
This guide shows you how to use Similarweb properly, feature by feature.
Tutoriel Similarweb
This How to Use Similarweb tutorial walks through each feature in order, from account setup to advanced competitor analysis.
Similarweb
See any website’s traffic sources, keywords, and audience in seconds. Similarweb covers 58 country markets with digital données teams actually trust. Start with the free version, then upgrade when the numbers pay for themselves.
Premiers pas avec Similarweb
Before any feature works, finish this one-time setup.
Cela prend environ trois minutes.
Regardez d'abord ce bref aperçu :
Passons maintenant en revue chaque étape.
Étape 1 : Créez votre compte
Go to the Similarweb website and click Sign Up.
Saisissez votre adresse courriel professionnelle et créez un mot de passe.
✓ Point de contrôle: Vérifiez votre boîte de réception pour l'e-mail de confirmation.
Étape 2 : Accéder à la plateforme
Similarweb runs in the browser, so no download is needed.
Add the free Chrome extension if you want instant site stats while you browse.
Voici à quoi ressemble le tableau de bord :
✓ Point de contrôle: You should land on the main dashboard.
Step 3: Add Your First Site
Enter your own domain, then add up to four competitors.
Pick your home country market so the data matches your audience.
✅ Terminé : Vous êtes prêt à utiliser n'importe quelle fonctionnalité ci-dessous.
Comment utiliser l'explorateur de mots clés Similarweb
Explorateur de mots clés lets you find the search terms sending organic and paid search traffic to any site.
The report surfaces valuable insights about your target audience.
Voici comment l'utiliser étape par étape.
Step 1: Open Keyword Explorer
Type a seed keyword into the search bar and hit enter.
Étape 2 : Filtrez vos résultats
Narrow the list by country market, device, and traffic type.
Voici à quoi cela ressemble :
✓ Point de contrôle: The table shows volume, trend, and paid search share.
Step 3: Export the Winners
Save the keywords worth targeting to a CSV file.
✅ Résultat : You have a keyword list built on real Similarweb data.
💡 Conseil de pro : Sort by traffic share to identify terms competitors already own.
How to Use Similarweb Competitor Analyzer
Analyse concurrentielle lets you compare up to five websites side by side in one view.
This is where most competitive strategies actually begin.
Voici comment l'utiliser étape par étape.
Step 1: Add Your Competitors
Enter your domain, then add up to four rival websites.
Step 2: Read the Traffic Overview
Check total visits, bounce rate, and average visit duration.
Voici à quoi cela ressemble :
✓ Point de contrôle: Each site now shows engagement metrics side by side.
Step 3: Save the Comparison
Pin the view to a dashboard so you can monitor it weekly.
✅ Résultat : You can see exactly where rivals beat you on traffic.
💡 Conseil de pro : Run this competitor analysis monthly to catch shifts before they hurt you.
Comment utiliser l'intégration de Similarweb avec Google Analytics ?
Intégration de Google Analytics lets you blend your own numbers with market data in one report.
The ability to mix both sources keeps client reportage honest.
Voici comment l'utiliser étape par étape.
Étape 1 : Ouvrir les intégrations
Go to Settings, then pick the Google Analytics connector.
Step 2: Authorise the Property
Sign in and choose which property to link.
Voici à quoi cela ressemble :
✓ Point de contrôle: Your verified sessions appear beside the estimates.
Step 3: Set the Default View
Choose the property that loads first every session.
✅ Résultat : Your reports mix first-party numbers with market benchmarks.
💡 Conseil de pro : Link the property before any client reporting to avoid awkward gaps.
Comment utiliser Similarweb Rank Tracker
Suivi du classement lets you monitor keyword positions across markets over time.
Voici comment l'utiliser étape par étape.
Step 1: Create a Tracking Project
Name the project and add the domain you want to track.
Step 2: Import Your Keywords
Paste or upload the keywords you care about most.
Voici à quoi cela ressemble :
✓ Point de contrôle: Positions start filling in within a day.
Step 3: Set Alerts
Turn on email alerts for drops of five positions or more.
✅ Résultat : You get a daily record of your ranking performance.
💡 Conseil de pro : Group keywords by intent so wins and losses stay easy to read.
How to Use Similarweb Website Researcher
Recherche sur le site Web lets you check any site’s total visits, traffic sources, and audience interests.
The Traffic Overview estimates the total amount of traffic different websites get.
Voici comment l'utiliser étape par étape.
Step 1: Search a Domain
Type any website into the search box on the home dashboard.
Step 2: Read the Traffic Sources Chart
Study the split across direct, referrals, search, social, and display advertising.
Voici à quoi cela ressemble :
✓ Point de contrôle: The chart shows what percentage each channel contributes.
Step 3: Open the Audience Tab
Review what visitors do outside that site.
✅ Résultat : You understand who visits a site and why they arrive.
💡 Conseil de pro : Check bounce rate against visit duration before you trust a traffic spike.
Comment utiliser l'agent Similarweb Trend Analyzer
Agent d'analyse des tendances lets you spot seasonality and demand shifts inside your market.
Seasonality data helps you discover demand shifts tôt.
Voici comment l'utiliser étape par étape.
Step 1: Pick a Market
Choose the industry or category you want to explore.
Step 2: Set the Date Range
Compare at least twelve months to expose seasonality.
Voici à quoi cela ressemble :
✓ Point de contrôle: Peaks and dips appear on the trend line.
Step 3: Read the Summary
Note which months carry the heaviest traffic.
✅ Résultat : You know when demand rises long before your rivals do.
💡 Conseil de pro : Plan content marketing six weeks ahead of every peak you find.
Comment utiliser l'outil d'étude de marché Similarweb
Outil d'étude de marché lets you size a market and rank the key players inside it.
It also shows which company leads each category you explore.
Voici comment l'utiliser étape par étape.
Step 1: Choose Your Category
Select a category such as technology, retail, or financial services.
Step 2: Select the Country Market
Pick from the 58 country markets the platform covers.
Voici à quoi cela ressemble :
✓ Point de contrôle: Market share and leaders load for that region.
Step 3: Study the Leaders
Note which brand holds the largest share of visitors.
✅ Résultat : You can size your niche and name its key players.
💡 Conseil de pro : Compare two country markets to find where entry costs stay low.
Comment utiliser Similarweb SEO Strategist
Stratège SEO lets you turn search gaps into a written action plan.
Use it to optimize pages already sitting close to page one.
Voici comment l'utiliser étape par étape.
Étape 1 : Connectez votre domaine
Add the site you want the strategist to review.
Step 2: Run the Gap Report
Let it compare your keywords against three rivals.
Voici à quoi cela ressemble :
✓ Point de contrôle: Missing terms appear ranked by opportunity.
Step 3: Action the Top Ten
Work through the highest value gaps first.
✅ Résultat : You have a ranked to-do list instead of a raw export.
💡 Conseil de pro : Re-run the report quarterly, since gaps close faster than most teams expect.
Comment utiliser Similarweb Backlink Intelligence
Analyse des backlinks lets you find referring domains and potential partners you are missing.
Category distribution groups referring sites, enabling faster partner discovery.
Voici comment l'utiliser étape par étape.
Step 1: Open the Referrals Report
Enter a competitor domain and open its referrals tab.
Step 2: Review Referring Websites
Look for sites sending referral traffic to rivals but not you.
Voici à quoi cela ressemble :
✓ Point de contrôle: You see referring domains and total referral visits.
Step 3: Build a Partner List
Add promising domains to a partner list you can monitor.
✅ Résultat : You have a working sensibilisation list of potential partners.
💡 Conseil de pro : Upload your current partners to check whether they also serve competitors.
Conseils et astuces Similarweb Pro
After 18 months on the Similarweb platform, these are the habits that saved me the most time.
Raccourcis clavier
| Action | Raccourci |
|---|---|
| Jump to search bar | / |
| Open a site in a new tab | Ctrl + Clic |
| Refresh the report | Ctrl + R |
| Zoom the trend chart | Click and drag |
Here’s the dashboard I keep pinned for weekly checks:
Fonctionnalités cachées que la plupart des gens ignorent
- Category distribution: Groups a competitor’s referring websites into categories, which is how you find potential partners fast.
- Custom partner lists: Upload domains you already work with and monitor them over time.
- Audience interests: Shows what visitors do off-site, giving you real ideas for where to promote your brand.
Similarweb Erreurs courantes à éviter
Mistake #1: Treating estimates as exact numbers
❌ Faux : Quoting total visits to a client as verified fact.
✅ À droite : Read the data methodology first, then use the figures for direction and relative share.
Mistake #2: Comparing sites of wildly different sizes
❌ Faux : Benchmarking a new blog against an industry giant.
✅ À droite : Compare websites within one traffic band so the percentages stay helpful.
Mistake #3: Ignoring the country filter
❌ Faux : Reading global numbers when you only sell in one market.
✅ À droite : Set the country market before you analyze any traffic sources chart.
Dépannage Similarweb
Problem: A website shows no data
Cause: The site sits below the traffic threshold needed for reliable estimates.
Réparer: Check a larger competitor in the same niche instead, or connect your own analytics.
Problem: Traffic numbers look too low
Cause: A country or device filter is still active from an earlier search.
Réparer: Reset every filter to worldwide, then compare the totals again.
Problem: Keywords stop updating
Cause: Your plan limit for tracked keywords has been reached.
Réparer: Remove dormant keywords or move up to a higher plan.
📌 Note: Si aucune de ces solutions ne résout votre problème, contactez le support de Similarweb.
Qu'est-ce que Similarweb ?
Similarweb is a market intelligence platform that estimates the traffic and behaviour behind almost any website.
Basically, it is a public window into numbers most companies keep private.
Similarweb Pro extends that view with deeper reports for any site or app online.
Teams use it for competitive analysis, sales intelligence, and investment research built on alternative digital data.
Regardez ce bref aperçu :
Il comprend les fonctionnalités clés suivantes :
- Explorateur de mots clés : Surfaces the keywords behind a site’s search traffic, with volume and trend data.
- Analyse concurrentielle : Adds up to five rivals to one dashboard for a direct traffic comparison.
- Intégration de Google Analytics : Connects your own analytics so estimates sit next to verified numbers.
- Suivi du classement : Tracks daily keyword positions so you can measure SEO performance.
- Recherche sur le site Web : Gives a full profile of any domain, from total visits to visitor interests.
- Agent d'analyse des tendances : Reads traffic history to flag seasonality and momentum changes early.
- Outil d'étude de marché : Maps market share across 58 country markets and names the leaders.
- Stratège SEO : Reviews your search performance and returns prioritised next steps.
- Analyse des backlinks : Shows referring domains, referral visits over time, and partnership gaps.
Traffic sources break down into direct, referrals, search, social, email, and display advertising.
That single chart is why the platform earned its reputation in the digital world.
Pour une analyse complète, consultez notre Avis sur Similarweb.
Tarifs Similarweb
Voici le prix de Similarweb en 2026 :
| Plan | Prix | Idéal pour |
|---|---|---|
| Veille concurrentielle | 125 $/mois | Tracking rivals and traffic sources |
| Veille concurrentielle et référencement | 335 $/mois | SEO teams adding keyword and rank data |
| Veille concurrentielle, référencement et publicité | 540 $/mois | Teams running paid search and display advertising |
Essai gratuit : A free account gives limited monthly access, and paid demos are available on request.
Garantie de remboursement : None published, so annual contracts deserve a careful read.
💰 Meilleur rapport qualité-prix : Competitive Intel & SEO — it covers both market share and keywords in one seat.
Similarweb vs Alternatives
How does Similarweb compare against other tools in this industry?
| Outil | Idéal pour | Prix | Notation |
|---|---|---|---|
| Similarweb | Market and traffic intelligence | 125 $/mois | ⭐ 4.2 |
| Semrush | Suite SEO tout-en-un | 139 $/mois | ⭐ 4,6 |
| Référencement pour les surfeurs | Évaluation du contenu de la page | 99 $/mois | ⭐ 4,4 |
| Ahrefs | Backlink index | 129 $/mois | ⭐ 4,6 |
| Raptor de contenu | AI content drafting | 49 $/mois | ⭐ 4,3 |
| SE Ranking | reportages d'agence | 65 $/mois | ⭐ 4,5 |
| Ubersuggest | Débutants avec un budget limité | 29 $/mois | ⭐ 4.1 |
| Moz | Domain Authority scoring | 99 $/mois | ⭐ 4,3 |
| Mangools | Fast keyword research | 49 $/mois | ⭐ 4,4 |
| Suivi des rangs | Cheap rank monitoring | 24 $/mois | ⭐ 4.2 |
Sélection rapide :
- Meilleur résultat global : Similarweb — nothing else maps whole marketing channels this clearly.
- Meilleur budget : Ranktracker — cheap monitoring when you only need positions.
- Idéal pour les débutants : Ubersuggest — simple screens and a gentle learning curve.
- Idéal pour les backlinks : Ahrefs — the deepest link index available today.
🎯 Alternatives à Similarweb
Vous cherchez des alternatives à Similarweb ? Voici les meilleures options :
- 🚀 Semrush : Deeper keyword tooling and rank tracking, though its traffic estimates cover fewer country markets.
- 🎨 Référencement pour les surfeurs : Scores drafts against ranking pages, useful when your content marketing needs on-page direction.
- 🔧 Ahrefs : The largest backlink index in the SEO industry, strong for link building and site audits.
- 🧠 Raptor de contenu : AI writing built around keyword briefs, aimed at teams shipping blog posts at volume.
- 💰 Classement SE : Affordable rank tracking with white-label client reports and a usable site audit.
- 👶 Ubersuggest : Cheap keyword ideas and simple audits, a fair starting point for a first blog.
- ⭐ Moz : Domain Authority remains a familiar benchmark, backed by a clean keyword explorer.
- ⚡ Mangools : Five light tools with a friendly interface, good for quick keyword checks.
- 📊 Suivi des rangs : Straightforward rank monitoring with alerts, priced for travailleurs indépendants et les petites équipes.
Pour la liste complète, consultez notre Alternatives à Similarweb guide.
⚔️ Similarweb comparé
Voici comment Similarweb se compare à chacun de ses concurrents :
- Similarweb contre Semrush: Semrush wins on keyword depth. Similarweb wins on market share and traffic sources data.
- Similarweb vs Surfer SEO: Surfer edits pages better. Similarweb tells you which pages deserve the effort.
- Similarweb contre Ahrefs: Ahrefs owns backlinks. Similarweb owns whole-channel traffic and audience insights.
- Similarweb contre Content Raptor: Content Raptor creates copy. Similarweb supplies the market data behind the brief.
- Similarweb vs classement SE: SE Ranking costs less. Similarweb offers far more market intelligence depth.
- Similarweb contre Ubersuggest: Ubersuggest suits beginners. Similarweb suits teams making real budget decisions.
- Similarweb contre Moz : Moz is simpler to learn. Similarweb gives broader competitive analysis across channels.
- Similarweb contre Mangools: Mangools feels faster. Similarweb goes far deeper on traffic and audience.
- Similarweb contre Ranktracker: Ranktracker only tracks rankings. Similarweb tracks the whole digital world around them.
Commencez à utiliser Similarweb dès maintenant
Vous avez appris à utiliser toutes les principales fonctionnalités de Similarweb :
- ✅ Explorateur de mots clés
- ✅ Analyse concurrentielle
- ✅ Intégration de Google Analytics
- ✅ Suivi du classement
- ✅ Recherche de sites Web
- ✅ Agent d'analyse des tendances
- ✅ Outil d'étude de marché
- ✅ Stratège SEO
- ✅ Analyse des backlinks
Étape suivante : Choisissez une fonctionnalité et essayez-la dès maintenant.
La plupart des gens commencent par Keyword Explorer.
Cela prend moins de cinq minutes.
Foire aux questions
À quoi sert Similarweb ?
Similarweb is used for competitor analysis, market research, and sales intelligence. It estimates traffic, keywords, and audience behaviour for almost any website or app.
Similarweb est-il gratuit ?
A free account exists with limited monthly searches and shallow reports. Full traffic sources, keyword, and audience data require a paid Similarweb Pro plan.
How accurate is Similarweb data?
Figures are modelled estimates, not exact counts. They track relative share and trends well, and the published data methodology explains how each estimate is built.
Combien coûte Similarweb ?
Competitive Intelligence starts at $125 per month. Competitive Intel and SEO costs $335 per month, while the version adding ads costs $540 per month.
Similarweb est-il meilleur que Semrush ?
Semrush wins on keyword depth and rank tracking. Similarweb wins on whole-market traffic, referral traffic, and audience insights across 58 country markets.
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