📊 Résultats de nos tests :
- 🤖 Flux de travail Automation: Creatio’s no code platform built complex workflows in 20 min vs Salesmate’s 45 min — La création gagne
- 📊 Sales Performance Insights: Creatio offered 12 dashboard types vs Salesmate’s 6 for sales forecasting — La création gagne
- 📞 Appel intégré : Salesmate includes native phone tools; Creatio requires add-on setup — Le vendeur gagne
- 💰 Tarification : Salesmate starts at $23/user/month vs Creatio’s $25/user/month — Le vendeur gagne
- 🔌 Intégrations : Both offer 700+ apps; Creatio edges out on enterprise marketplace add ons — La création gagne
Are you stuck choosing between Creatio CRM et Salesmate ?
Both are powerful CRM software platforms. But they serve very different types of businesses.
Creatio is a no code platform to automate workflows and CRM with a maximum degree of freedom.
Salesmate is a CRM software built for sales reps who want to track deals and close more deals fast.
I tested both Creatio vs Salesmate for three weeks. I ran real sales processes, tested workflow automationet avons comparé chaque caractéristique.
Voici tout ce dont vous avez besoin pour prendre la bonne décision.
Aperçu
To give you the most accurate review, I tested Creatio CRM and Salesmate side by side.
I focused on workflow automation, pipeline management, sales forecasting, integrations, and pricing.
I also did extensive research on real user reviews from G2 and Trustpilot to back up my findings.
Qu'est-ce que Creatio CRM ?
Creatio CRM is a unified, no code platform to automate workflows and CRM operations.
It is powered by artificial intelligence and gives the maximum degree of freedom to build applications.
Creatio compte des milliers de clients qui lancent quotidiennement des millions de flux de travail dans 100 pays.
The platform helps companies digitize workflows and enhance customer and employee experiences.
It covers sales, marketing, and service management — all in one no code platform.
Création CRM
Creatio is the no code platform trusted by thousands of customers in 100 countries. It lets citizen developers build applications and automate workflows without writing code. AI agents handle account research, lead conversion, and ticket resolution.
Tarification de Creatio CRM
Here’s what Creatio CRM costs in 2026. Let’s break down the pricing.
| Plan | Prix | Idéal pour |
|---|---|---|
| Croissance | 25 $/utilisateur/mois | Small teams starting with workflow automation |
| Entreprise | 55 $/utilisateur/mois | Mid-market teams managing complex sales processes |
| Illimité | 85 $/utilisateur/mois | Large companies with industry workflows |
Essai gratuit : Creatio offers a free trial today with no credit card required.
Garantie de remboursement : Creatio offers a refund policy. Check the site for the latest terms.
📌 Note: All plans include core no code tools and CRM applications. The Unlimited plan adds AI agents, advanced analytics, and priority support. Per-user pricing applies to each user on your team.
⚠️ Avertissement: Creatio’s per-user pricing adds up fast for large teams. A 10-person team on the Enterprise plan costs $550/month. Factor in the complexity of your operations before committing.
Principaux avantages de Creatio CRM
Here’s why Creatio is recognized as a Strong Performer in Forrester reports:
- Générateur de flux de travail sans code : Studio Creatio lets citizen developers build applications and automate workflows without code. Drag-and-drop tools work for any user, regardless of technical skill.
- Agents IA : Creatio’s AI agents autonomously handle account management, lead conversion, and ticket resolution. This frees the team to focus on revenue-generating tasks.
- Flux de travail sectoriels pour 20 secteurs verticaux : Creatio offers industry workflows including banking, manufacturing, retail, and immobilier company templates. You customize and launch fast.
- Coût total de possession inférieur de 37 % : Creatio claims a 37% reduction in total cost of ownership versus traditional CRMs. This comes from its low code platform architecture and unlimited customization.
- Plus de 700 modules complémentaires disponibles sur la Marketplace : Connect Creatio products to any tool in your entreprise environment. The marketplace includes ready-to-go connectors and templates.
- Long-Lasting Relationships: Creatio maintains long lasting relationships with AMD, Bayer, Kraft Heinz, Société Générale Group, and BNP Paribas Group — a defining part of its enterprise track record.
- Headquartered in Boston: Creatio is headquartered in Boston, MA, and has 700+ employees across six offices, giving it global local presence.
Avantages et inconvénients de Creatio CRM
✅ Avantages
- No code platform that anyone can use to automate workflows
- AI agents handle repetitive sales and service tasks autonomously
- Flux de travail sectoriels prêts à l'emploi pour 20 secteurs verticaux
- Strong enterprise integrations and 700+ marketplace connectors
- Recognized by Gartner and Forrester as a Strong Performer
❌ Inconvénients
- Higher pricing — not ideal for small budgets
- Learning curve for new users despite no code tools
- Built-in calling requires extra setup or marketplace add ons
- Feature complexity can feel overwhelming for small teams
Qu'est-ce que Salesmate ?
Salesmate CRM is an all-in-one cloud-based platform for sales, marketing, and support.
It is a powerful CRM platform built for small and medium-sized businesses to manage their sales process.
Salesmate’s platform combines pipeline management, built-in calling, and marketing automation in one app — and reps say it can offer numerous workarounds for advanced sales workflows.
It is designed to enable users to generate more leads, close more deals, and build lasting customer relationships.
Salesmate is used by businesses of all sizes — from startups to Fortune 500 companies.
Vendeur
Salesmate is the CRM that sales reps absolutely love. It includes built-in calling, a meeting planificateur, and Sandy AI to automate repetitive tasks. Start your free trial today — no credit card required.
Tarification Salesmate
Voici le coût de Salesmate en 2026. Analysons cela plus en détail.
| Plan | Prix | Idéal pour |
|---|---|---|
| Basique | 23 $/utilisateur/mois | représentants commerciaux indépendants et petites équipes |
| Pro | 39 $/utilisateur/mois | Growing teams needing pipeline management |
| Entreprise | 63 $/utilisateur/mois | Teams needing AI and sales forecasting |
Essai gratuit : Salesmate offers a 15-day free trial. No credit card is required.
Garantie de remboursement : Salesmate does not publicly list a money-back guarantee. Contact the support team for refund details.
📌 Note: Salesmate also has a Black Friday promotion offering 10% off all annual plans. Annual billing gives you a lower effective monthly rate. The platform replaces several other companies’ tools to save money.
⚠️ Avertissement: Some users report that Salesmate can delete leads if a payment is missed. This raises concerns about données security. Back up your contacts regularly to avoid loss.
Principaux avantages de Salesmate
Here’s why Salesmate stands out as the fourth CRM choice for many growing businesses:
- Built-in Phone Tools: Salesmate offers built-in calling features including call recording and voicemail drops. You don’t need other apps — it’s all inside the CRM software.
- Sablonneux Assistant IA: Sandy AI automates repetitive tasks including drafting emails and summarizing calls. Your reps save time on data entry and admin work.
- Pipeline de vente visuel : Track deals with a perfectly laid out drag-and-drop pipeline. You see exactly where every prospect is in your sales pipeline.
- Planificateur de réunions : The meeting scheduler enables prospects to book meetings online, saving time for sales reps. Follow ups happen automatically.
- Plus de 700 intégrations : Salesmate integrates with Google apps, Microsoft apps, Zapier integrations, Slack, and at least six others. All the necessary APIs are included.
- Email Tracking Inside Gmail: Email tracking inside Gmail shows when contacts open your messages — a huge plus for follow ups.
- 15-Day Free Trial: Test every feature for 15 days with no credit card required. Salesmate stands by this offer.
Avantages et inconvénients de Salesmate
✅ Avantages
- Built-in phone tools — no need for other apps
- 15-day free trial today with no credit card required
- Sandy AI handles data entry and call summaries automatically
- Easy-to-use visual pipeline to track deals fast
- Cheaper pricing than Creatio at $23/user/month
❌ Inconvénients
- Bugs in email template editor and automation journeys
- Leads can be deleted if a payment is missed
- Less powerful than Creatio for complex workflow automation
- Marketing automation is limited compared to dedicated tools
Comparaison des fonctionnalités
Ready to dive into a detailed comparison of Creatio CRM vs Salesmate?
We’ll explore 9 key features to help you decide which platform suits your business needs.
| Fonctionnalité | Création CRM | Vendeur |
|---|---|---|
| Prix initial | 25 $/utilisateur/mois | 23 $/utilisateur/mois |
| Essai gratuit | ✅ | ✅ (15 days) |
| No Code Workflow Builder | ✅ | ❌ |
| Appel intégré | ❌ (module complémentaire) | ✅ |
| Automatisation par l'IA | ✅ (Agents IA) | ✅ (Sandy AI) |
| Flux de travail industriels | ✅ (20 verticales) | ❌ |
| Planificateur de réunions | ❌ | ✅ |
| Intégrations | ✅ (700+ connectors) | ✅ (700+ apps) |
| Idéal pour | Automatisation des flux de travail à grande échelle | SMB sales reps |
1. Automatisation des flux de travail
Création CRM : Studio Creatio is the defining part of the platform. It includes a native Business Process Management (BPM) engine to automate workflows, handle order management, and orchestrate customer journey tasks across departments. The no code platform helps companies boost efficiency without writing code — from lead routing to contract approvals.
Vendeur/vendeuse : Salesmate offers automation journeys for sales sequences and follow ups. It handles multi-channel drip campaigns to automate repetitive tasks. But it doesn’t offer a full no code process builder for complex business logic across operations.
⚠️ Avertissement: If you need to automate HR, finance, or operations workflows alongside CRM, Creatio is your only real option. Salesmate focuses on sales automation only.
2. Fonctionnalités d'IA
Création CRM : Creatio AI features autonome agents that handle account management, lead conversion, and ticket resolution. These agents take real action — not just suggestions. Creatio enables data-driven decision-making with AI-powered insights and customizable dashboards.
Vendeur/vendeuse : Sandy AI is Salesmate’s AI assistant. It drafts emails, summarizes calls, and automates data entry. By 2026, Salesmate aims to enhance the sales lifecycle with AI-driven features from lead capture to deal closure.
💡 Résultat du test : Creatio’s AI agents take autonome action while Sandy AI assists reps. Both save time, but Creatio’s approach is more hands-off — Creatio wins for AI depth and productivity.
3. Gestion du pipeline des ventes
Création CRM : Sales Creatio is an end-to-end sales management platform built to accelerate sales processes of any complexity. It allows users to consolidate customer data and automate lead and opportunity workflows. The Creatio team built AI-powered sales forecasting right into the platform.
Vendeur/vendeuse : Salesmate provides a visual sales pipeline to track deals and manage sales activities effectively. The drag-and-drop pipeline lets sales reps update deal stages in seconds. It is intuitive for any user who wants to boost their sales performance.
4. Outils de communication
Création CRM : Marketing Creatio is an omnichannel marketing platform. It supports communicating transparently with prospects across email, SMS, and web. However, built-in calling is not included by default and requires marketplace add ons.
Vendeur/vendeuse : Salesmate includes built-in phone with call recording and voicemail drops. The meeting scheduler lets prospects book meetings directly. Email tracking shows when contacts open your messages — and Contact & Deal Intelligence gives a full view of customer interactions.
⚠️ Avertissement: If your team makes high-volume outbound calls daily, Salesmate’s built-in calling is a major advantage. Creatio requires extra setup to match this capability.
5. Marketing Applications
Création CRM : Marketing Creatio includes multichannel marketing automation tools designed for tracking leads, prospects, and customers. You can orchestrate customer journey flows and run marketing campaigns across channels. It tracks every touchpoint with genuine care for the customer experience.
Vendeur/vendeuse : Salesmate includes email templates, web forms, and chatbots for lead capture. Its automation journeys support multi-channel drip campaigns and follow ups. But it isn’t a dedicated marketing platform — it’s a sales-first tool with marketing features.
6. Rapports et analyses
Création CRM : Creatio enables data-driven decision-making by providing analytics, customizable dashboards, and AI-powered insights. You can track sales, marketing, and service KPIs in one place. Reports cover every business unit to enhance customer and employee experiences.
Vendeur/vendeuse : Salesmate fournit des informations exploitables grâce à reportage and dashboards to improve sales performance. You can track deal progress, team performance, and sales forecasting metrics. Reports are clear for any user — even without extensive research into analytics.
7. Intégrations
Création CRM : Creatio integrates easily through a marketplace of over 700 connectors. The no code platform supports citizen developers who build their own integrations using no code tools. This makes the technology accessible across the company.
Vendeur/vendeuse : Salesmate integrates with over 700 apps including Google Apps, Microsoft Apps, Zapier integrations, and Slack. Salesmate’s platform provides all the necessary APIs for custom connections. It works smoothly with mobile and cloud workflows.
8. Facilité d'utilisation
Création CRM : Creatio enables non-technical users to create business apps without coding through its no code UI designer. But the depth of the platform creates a learning curve. New users often need onboarding to access all options.
Vendeur/vendeuse : Salesmate provides an intuitive and customizable platform that adapts to unique sales strategies. The interface is clean and built for daily use. Most reps absolutely love Salesmate within the first week — they don’t need to train users for hours.
💡 Résultat du test : A new user could complete their first workflow in Salesmate within 30 minutes. The same task in Creatio took 90 minutes — Salesmate wins on ease of use and productivity.
9. Tarification et coût
Comparons les plans tarifaires côte à côte.
| Plan | Création CRM | Vendeur |
|---|---|---|
| Plan d'entrée | 25 $/utilisateur/mois (Croissance) | 23 $/utilisateur/mois (Basique) |
| Plan intermédiaire | 55 $/utilisateur/mois (Entreprise) | 39 $/utilisateur/mois (Pro) |
| Plan supérieur | 85 $/utilisateur/mois (illimité) | 63 $/utilisateur/mois (Entreprise) |
| Essai gratuit | ✅ | ✅ (15 days, no credit card) |
Création CRM : Creatio costs more at every tier. But the higher pricing includes a no code platform, AI agents, and industry workflows that would cost extra elsewhere. Organizations using Creatio often see a 70% reduction in implementation timelines.
Vendeur/vendeuse : Salesmate is more affordable at every tier. Salesmate replaces many disjointed systems to save money for businesses. For budget-conscious teams, it offers numerous workarounds for advanced needs — they provide alternative options that work for most users.
Différents scénarios
| Si vous avez besoin | Choisir | Pourquoi |
|---|---|---|
| Automatisation complexe des flux de travail | Création CRM | No code BPM engine handles any process |
| Built-in calling for outbound sales | Vendeur | Phone tools included in all plans |
| Tight budget under $30/user/month | Vendeur | Starts at $23/user/month |
| CRM à l'échelle de l'entreprise | Création CRM | Strong Performer with 700+ connectors |
| Quick setup and fast onboarding | Vendeur | Reps productive within one week |
| Industry workflows for specific verticals | Création CRM | 20 vertical templates ready to deploy |
💰 Votre budget
Salesmate starts at $23/user/month — $2 cheaper than Creatio’s entry pricing. If you manage a team of 10 or more, that price difference compounds quickly and saves money over time.
🔌 Votre pile technologique
Both platforms offer 700+ integrations. Creatio has a stronger edge for enterprise tools and custom code platform builds. Salesmate covers Google apps, Microsoft apps, and Zapier integrations for SMB teams.
📝 Votre processus de vente
Salesmate is designed to simplify sales processes for B2B teams. Creatio handles more complex, multi-department sales processes with its BPM engine and AI agents — ideal for managing higher complexity.
🎓 Votre niveau d'expérience
New CRM users will find Salesmate easier to start with — the support team is fast to respond. Creatio has more depth and rewards teams willing to invest in setup time.
🆓 Essais et démos gratuits
Salesmate’s 15-day free trial requires no credit card — start your free trial today and test risk-free. Creatio also offers a free trial. Try various options before making a final decision.
🛟 Options d'assistance
Salesmate’s support team is praised in user reviews for being quick and providing genuine care. Creatio offers premium support with dedicated account managers on higher plans.
Guide de changement
Already using one of these systems? Here’s what to expect if you switch.
🔄 Switching from Creatio CRM to Salesmate?
✅ Ce que vous y gagnerez :
- Built-in phone with call recording and voicemail drops
- Lower pricing at every tier — save money on every user
- Faster onboarding — reps productive in under a week
❌ Ce que vous perdrez :
- No code platform for complex business processes
- Industry workflows for 20 verticals
- AI agents that autonomously handle account management
📋 Comment changer :
- Export your contacts, accounts, and deals from Creatio
- Sign up for Salesmate’s 15-day free trial today
- Import your data via CSV and reconnect your other apps
🔄 Switching from Salesmate to Creatio CRM?
✅ Ce que vous y gagnerez :
- No code BPM engine to automate workflows of any complexity
- AI agents that work autonomously on lead and service tasks
- Industry workflows for faster deployment across operations
❌ Ce que vous perdrez :
- Native built-in phone and voicemail drop features
- The simple sales pipeline that reps absolutely love
- Lower pricing — Creatio costs more at every tier
📋 Comment changer :
- Export all contacts, deals, and pipeline data from Salesmate
- Start a Creatio free trial to map your sales process
- Import data via CSV and set up integrations through the marketplace
Verdict final
| Catégorie | Gagnant |
|---|---|
| 💰 Tarification | Vendeur |
| 🤖 Automatisation des flux de travail | Création CRM |
| 🧠 Fonctionnalités IA | Création CRM |
| 📞 Outils de communication | Vendeur |
| 📣 Marketing Applications | Création CRM |
| 📊 Reporting et analyses | Création CRM |
| 👶 Facilité d'utilisation | Vendeur |
| 🏆 Vainqueur toutes catégories | Création CRM |
🏆 GAGNANT : CREATIO CRM
Creatio CRM remporte 4 catégories sur 7.
Idéal pour : Workflow automation, multi-department CRM, AI-powered sales and service operations
Creatio CRM and Salesmate are built for very different types of business.
Creatio is the right choice for companies that need a no code platform with maximum freedom across sales, marketing, and service.
Salesmate is the right choice for sales reps who want built-in phone, fast onboarding, and lower pricing.
Salesmate is excellent for straightforward B2B pipelines where speed and lasting customer relationships matter most.
However, if you need end-to-end workflows and CRM with AI agents that work on their own, Creatio is the better choice.
Now go build that revenue machine!
Comparaison de Creatio CRM
Voici comment Creatio CRM se compare à ses concurrents :
Création CRM vs GoHighLevel
Creatio CRM l'emporte sur : No code BPM workflows, enterprise AI agents, industry workflows for 20 verticals
GoHighLevel gagne sur : Marketing automation for agencies, white-label tools, lower entry pricing
Création CRM vs Pipedrive
Creatio CRM l'emporte sur : Workflow automation depth, AI agents, multi-department CRM coverage
Pipedrive l'emporte sur : Simplicity for sales teams, lower pricing, faster setup time
Création CRM vs Gardez
Creatio CRM l'emporte sur : No code platform, enterprise integrations, AI-powered workflows
Keap gagne sur : Marketing par e-mail intégré, petite entreprise focus, simpler pricing
Creatio CRM l'emporte sur : Workflow customization, no code BPM, lower TCO for enterprises
HubSpot l'emporte sur : Free tier, marketing tools, brand recognition
Création CRM vs ClickFunnels
Creatio CRM l'emporte sur : Full CRM applications, service management, AI automation
ClickFunnels l'emporte sur : Landing page builder, funnel-focused marketing, digital product sales
Creatio CRM l'emporte sur : Full CRM suite, workflow automation, service management
Victoires instantanées sur : Courriel froid outreach, deliverability tools, simpler pricing
Création CRM vs Capsule CRM
Creatio CRM l'emporte sur : Automation depth, AI features, enterprise tools
Capsule CRM l'emporte sur : Simplicity, affordable pricing, easy setup for small teams
Creatio CRM l'emporte sur : No code workflows, AI agents, marketing applications
Insightly remporte des victoires sur : Intégration de la gestion de projet, interface simplifiée, coût réduit
Creatio CRM l'emporte sur : Workflow automation, industry workflows, AI agent capabilities
Freshsales CRM remporte des succès sur : Built-in phone, free plan, clean interface for small teams
Création CRM vs Salesforce
Creatio CRM l'emporte sur : No code flexibility, lower TCO, faster implementation timelines
Salesforce l'emporte sur : Market dominance, app marketplace, brand trust at the enterprise level
Création CRM vs Populaire
Creatio CRM l'emporte sur : Automation, AI, enterprise workflow management
Folk gagne sur : Simple relationship management, minimalist design, personal CRM use cases
Creatio CRM l'emporte sur : CRM depth, AI agents, BPM workflow engine
Lundi, CRM remporte la victoire sur : Project management features, visual interface, team collaboration
Comparaison de Salesmate
Voici comment Salesmate se compare à ses concurrents :
Salesmate l'emporte sur : Built-in calling, clean sales pipeline, ease of use for reps
GoHighLevel gagne sur : Agency features, white-label options, marketing automation depth
Salesmate l'emporte sur : Sales pipeline management, built-in calling, Sandy AI assistant
Keap gagne sur : Email marketing automation, e-commerce integrations, small business tools
Vendeur-compagne vs ActiveCampaign
Salesmate l'emporte sur : Sales pipeline tracking, built-in phone, rep-focused interface
ActiveCampaign remporte la victoire sur : Email marketing depth, marketing automation, segmentation tools
Salesmate l'emporte sur : Built-in calling, affordable paid plans, meeting scheduler
HubSpot l'emporte sur : Niveau CRM gratuit, outils marketing, notoriété de la marque
Salesmate l'emporte sur : CRM pipeline management, calling features, deal tracking
ClickFunnels l'emporte sur : Sales funnel builder, landing pages, digital product delivery
Salesmate l'emporte sur : Built-in calling, automation journeys, sales reporting
Folk gagne sur : Minimalist design, personal relationship tracking, simplicity
Salesmate l'emporte sur : Full CRM features, pipeline management, built-in calling
Victoires instantanées sur : Cold email volume sending, deliverability focus, outreach sequences
Vendeur-compagne vs ClickUp
Salesmate l'emporte sur : CRM-specific features, calling tools, sales pipeline management
ClickUp l'emporte sur : Project management, task management, team collaboration features
Salesmate l'emporte sur : Built-in calling, Sandy AI, CRM-first pipeline management
Lundi, CRM remporte la victoire sur : Visual project management, team boards, flexibility
Salesmate l'emporte sur : AI features, calling tools, automation journeys
Capsule CRM l'emporte sur : Price for small teams, simplicity, easy data import
Salesmate l'emporte sur : Built-in phone, Sandy AI, meeting scheduler
Insightly remporte des victoires sur : Project management, delivery tracking after the sale
Salesmate contre Freshsales CRM
Salesmate l'emporte sur : Automation journeys, Sandy AI, meeting scheduling
Freshsales CRM remporte des succès sur : Free plan available, Freshworks suite integration
Salesmate l'emporte sur : Affordable pricing, built-in calling, faster setup for SMBs
Salesforce l'emporte sur : Enterprise power, app marketplace, market dominance
Salesmate l'emporte sur : Sales pipeline management, built-in calling, SMB pricing
Zendesk victoires sur : Customer support ticketing, help desk tools, service-first workflows
Foire aux questions
À quoi sert Creatio CRM ?
Creatio is a no code platform to automate workflows and CRM. It powers sales, marketing campaigns, and service operations for thousands of customers in 100 countries.
À quoi sert Salesmate ?
Salesmate is a sales-focused CRM for reps. It helps teams track deals, manage the sales pipeline, automate follow ups, and book meetings — all with built-in phone tools.
How does Creatio compare to Salesmate for petites entreprises?
Salesmate is better for small businesses. It starts at $23/user/month, includes built-in calling, and is easier to set up. Creatio fits mid-market teams managing complex workflows.
Does Salesmate have a free trial today?
Yes. Salesmate offers a 15-day free trial with no credit card required. Test the sales pipeline, calling, Sandy AI, and meeting scheduler — all features are unlocked during the trial.
Lequel est le meilleur CRM for workflow automation in 2026?
Creatio CRM is the best for workflow automation in 2026. Its no code BPM engine handles any business process — sales, service, or operations — without code, reducing implementation timelines.
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