Struggling to pick the right tool?
ActiveCampaign vs Insightly can feel like a head-scratcher, right?
Vous avez besoin d'un CRM that en fait helps your business grow, not just adds to the chaos.
Imagine missing out on key leads or losing customers because your system’s clunky.
That’s the problem.
But what if you could clearly see which one truly fits your needs in 2025?
This article will break down ActiveCampaign vs Insightly and show you the real differences.
Aperçu
We’ve spent weeks diving deep, testing ActiveCampaign and Insightly in real-world business scenarios.
From setting up campaigns to analyzing reports, our hands-on experience fuels this comparison, ensuring you get practical insights, not just theory.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Tarifs : It has a 7-day free Trial. Paid plan starts at $15/month
Caractéristiques principales :
- Marketing par e-mail
- Automatisation du marketing
- CRM
Need a CRM that goes beyond sales with robust project management tools? Insightly’s got you covered.
Tarifs : It has a free trial. The premium plan starts at $29/month.
Caractéristiques principales :
- Gestion de projet
- Automatisation des flux de travail
- Relationship Linking
Qu'est-ce que ActiveCampaign ?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
Découvrez également nos favoris Alternatives à ActiveCampaign…
Notre avis
ActiveCampaign est un excellent choix pour les entreprises souhaitant exploiter pleinement le potentiel de l'email marketing et de l'automatisation. Cependant, sa complexité peut le rendre moins adapté aux débutants.
Principaux avantages
- Automatisation avancée : Créez des flux de travail complexes pour entretenir les prospects et automatiser les tâches.
- La puissance du marketing par e-mail : Envoyez des campagnes emailing belles et efficaces.
- Intégré CRM: Gérez les contacts et suivez les interactions.
- Segmentation et personnalisation : Ciblez des groupes spécifiques de contacts avec des messages personnalisés.
Tarifs
- Démarreur: 15$/mois.
- Plus: 49$/mois.
- Pro: 79$/mois.
- Entreprise: 145 $/mois.
Avantages
Inconvénients
Qu'est-ce qu'Insightly ?
Insightly? Yeah, it’s a CRM.
But it does more. Think project management, too.
This tool is designed to grow businesses.
It allows you to track deals and projects in one place, which sounds useful.
Découvrez également nos favoris Alternatives perspicaces…
Notre avis
Insightly est un choix solide pour les entreprises qui ont besoin d’un CRM évolutif avec des capacités de gestion de projet.
Principaux avantages
- Évolutif pour la croissance : Adaptez la plateforme à mesure que votre entreprise se développe.
- Fonctionnalités de gestion de projet : Gardez vos projets organisés et sur la bonne voie.
- Tableaux de bord et rapports personnalisables : Obtenez les informations dont vous avez besoin pour prendre des décisions éclairées.
- Intégrations avec des applications populaires : Connectez-vous à vos outils professionnels préférés.
Tarifs
- Plus: 29 $/utilisateur/mois.
- Professionnel: 49 $/utilisateur/mois.
- Entreprise: 99 $/utilisateur/mois.
Avantages
Inconvénients
Comparaison des fonctionnalités
Choisir le bon CRM platform depends on the tools you use most.
We will now dive into the nine most important key features of both ActiveCampaign and Insightly, helping you decide.
1. Marketing and Sales Automation
- Campagne active: This is the clear winner for marketing and sales automation. It is known for its deep, customizable workflows and intelligent marketing automation, allowing you to create complex customer journeys based on behavior. Its core strength lies in ActiveCampaign marketing automation.
- Insightly: Offers solid workflow automation capabilities, especially around sales pipeline management. While it has marketing features (Insightly marketing), its automation isn’t as deep or specialized as Campagne active‘s.
2. Contact and Customer Relationship Management (CRM)
- Campagne active: Features excellent contact management with a built in crm focus. It allows for tracking customer lifecycles and provides great personalization. It is primarily an email marketing services platform with CRM capabilities.
- Insightly: A true crm platform at its heart (insightly crm), it offers comprehensive customer relationship management, including tracking sales opportunities and providing a 360-degree view of the customer.
3. Email Marketing and Templates
- Campagne active: Provides a powerful email constructeur and thousands of pre built templates. It supports advanced features like conditional content and dynamic content, making it a top email marketing services provider.
- Insightly: Includes good email templates and allows you to schedule emails. However, its design and advanced personalization options are not as extensive as those offered by Campagne active.
4. Sales Pipeline Management
- Campagne active: Offers robust sales pipeline visualization and management, enabling teams to track deals and automate follow up email sequences. This is part of its overall activecampaign crm.
- Insightly: Excels here, with dedicated sales pipeline tools and the opportunities dashboard. It is a comprehensive crm platform built to streamline sales engagement from lead to close.
5. Learning Curve and Ease of Use
- Campagne active: While incredibly powerful, its deep feature set gives it a steeper learning curve. It is generally better suited for a more advanced user who can leverage its complexity.
- Insightly: Known for being user-friendly and having a clean interface. It is easier for small teams or those new to CRM to adopt and master.
6. Advanced Segmentation and Reporting
- Campagne active: Provides advanced segmentation based on customer données, purchase history, and actions. It also offers excellent custom reports to measure digital marketing ROI.
- Insightly: Offers good segmentation and rapports, but the customization options for custom reports are not as deep as those found in Campagne active.
7. Integrations and Extensibility
- Campagne active: Offers a vast marketplace for add ons, connecting with thousands of other services. It supports popular systems and is highly flexible.
- Insightly: Connects well with other tools, notably having strong integration with Google Workspace. It also has its own crm add ons to expand functionality.
8. Dedicated Support Options
- Campagne active: Standard plans typically include chat and email support. Phone support is often reserved for higher-tier or enterprise plan customers.
- Insightly: Offers solid support, with phone support becoming available at different tiers, often providing a more personal touch than Campagne active‘s chat-first approach.
9. Transactional and SMS Features
- Campagne active: Supports transactional emails (like order confirmations) and offers sms add ons to send sms or texte messages as part of its automation sequences.
- Insightly: Focuses less on native transactional emails and advanced SMS messaging, concentrating more on the core CRM and project management experience.
Que rechercher lors du choix d’un logiciel CRM ?
Here’s a quick list of what to watch for before picking your next crm tools:
- Focus on Marketing vs CRM: Decide if you need a marketing-first system like ActiveCampaign (best for complex email campaigns and end automation) or a true CRM-first platform like Insightly (a modern crm teams love, which focuses on managing all customer records and organization).
- Project Management Needs: Insightly excels here, allowing your team member to easily assign tasks and track project progress. ActiveCampaign has limited project management functionality.
- Automation Depth: ActiveCampaign is a must-have platform for sophisticated marketing teams needing more advanced features like ads, activecampaign, or highly conditional content. Insightly’s workflow automation is simpler.
- User Experience and Learning Curve: Insightly has a clean, intuitive interface, making it easy for petites entreprises to onboard. The ActiveCampaign review often notes a steeper learning curve due to its depth.
- Scalability and Customization: Check which platform handles growth and unique business needs better. Insightly lets you customize dashboards and pages. ActiveCampaign allows for custom objects and more advanced features on higher tiers, which is crucial for big businesses.
- Pricing Model: Insightly starts pricing per user, making it easy to calculate costs for your company. ActiveCampaign bases its costs on the number of contacts, which can scale up quickly, especially if you are not billed annually.
- Support and Reliability: ActiveCampaign provides a strong knowledge base and chat support, while Insightly’s service is often praised for its personal touch. You need to manage the support options carefully.
- Mobile and Accessibility: Both offer a mobile app, but check the review and features like Insightly products’ business card scanner for your team’s productivity.
- Data Compliance: Ensure the vendor adheres to a strong data privacy framework. For instance, check if ActiveCampaign gdpr compliant features meet your requirements.
- Reporting and Visibility: Can you easily get custom reports? Both offer useful dashboards to monitor your progress, but look for the specific details you need to track.
Verdict final
For most companies, we recommend ActiveCampaign. Why?
It is simply the better solution for sophisticated email marketing automation.
Its ability to build automations for things like transactional email, RSS-triggered campaigns, and landing pages is superior.
Insightly service is good for project-heavy teams, but ActiveCampaign’s deliverability and new features faire it the stronger overall platform.
If your focus is on boosting customer experience through personalized communication, ActiveCampaign is legit.
We’ve tested ActiveCampaign alternatives, and the core offering still wins.
This review is based on hands-on use, so trust that we point you toward the better long-term solution.
Plus d'informations sur ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign contre GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign contre Keap: ActiveCampaign offre de solides capacités d'automatisation du marketing et d'envoi d'e-mails. Acheté est conçu pour les petites entreprises et associe la gestion de la relation client aux ventes et à l'e-mail dans le cadre d'une approche intégrée.
- ActiveCampaign contre HubSpot: ActiveCampaign est un leader dans le domaine de l'automatisation du marketing par courriel et de l'engagement des clients. HubSpot offre une plateforme plus complète, tout-en-un, couvrant le marketing, les ventes, le service et la gestion de contenu.
- ActiveCampaign contre ClickFunnels: ActiveCampaign est idéal pour l'automatisation du marketing par e-mail et la maturation des prospects dans un contexte de gestion de la relation client. ClickFunnels est spécialisé dans la construction d'entonnoirs de vente et de pages d'atterrissage pour des conversions directes.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign offre une automatisation avancée du marketing et un CRM complet. Se concentre instantanément sur courrier électronique froid sensibilisation et recherche de prospects avec des fonctionnalités CRM de base pour des ventes simplifiées.
- ActiveCampaign vs ClickUp: ActiveCampaign excelle dans l'automatisation spécifique au marketing et la gestion de la relation client. Cliquez sur Up est une plateforme polyvalente de gestion du travail qui peut être personnalisée pour le CRM et qui met l'accent sur la gestion de projet.
- ActiveCampaign contre Monday CRM: ActiveCampaign offre une automatisation puissante du marketing et des campagnes d'emailing avec une forte intégration CRM. Monday CRM met l'accent sur la collaboration visuelle et les tableaux personnalisables pour la gestion des prospects et des contrats.
- ActiveCampaign contre Capsule: ActiveCampaign offre un marketing par e-mail robuste et une automatisation avancée pour les ventes et les parcours clients. Capsule Le CRM offre des fonctions simples de gestion des contacts et du pipeline de vente, idéales pour les besoins de base en matière de gestion de la relation client.
- ActiveCampaign contre Insightly: ActiveCampaign se concentre sur l'automatisation du marketing et des ventes en profondeur avec l'évaluation et le suivi des prospects. Insightly combine le CRM et la gestion de projet, ce qui convient aux équipes qui ont besoin à la fois de vendre et de réaliser des projets.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign fournit une automatisation complète du marketing et de l'email avec des fonctionnalités CRM intégrées. Freshsales CRM se concentre sur la gestion des ventes et la rationalisation des processus de vente avec des informations alimentées par l'IA.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
Plus d'informations sur Insightly
Voici une brève comparaison d'Insightly avec ces solutions logicielles :
- Insightly vs Pipedrive: Insightly se concentre sur le CRM avec gestion de projet intégrée ; Pipedrive se spécialise dans la gestion visuelle du pipeline de vente, souvent préférée par les équipes centrées sur les ventes.
- Insightly vs GoHighLevel: Insightly is great for combining CRM with project management. It helps track sales and projects together. GoHighLevel is an all-in-one platform for marketing agency needs. It offers strong marketing and sales automation tools and can manage multiple clients.
- Insightly vs Keap: Insightly propose un CRM robuste avec suivi de projet ; Keap offre une automatisation puissante du marketing, des campagnes d'e-mailing et des fonctions de vente complètes.
- Insightly vs ActiveCampaign: Insightly fusionne le CRM avec des capacités de gestion de projet ; ActiveCampaign excelle dans l'automatisation avancée du marketing, le séquençage des courriels et l'évaluation des prospects.
- Insightly vs HubSpot: Insightly offers a strong CRM with project management, while HubSpot provides a vast all-in-one platform for marketing, sales, and customer service.
- Insightly vs Clickfunnels: Insightly est un CRM avec gestion de projet ; ClickFunnels est principalement un générateur d'entonnoirs de vente pour créer des pages d'atterrissage et automatiser les processus de vente.
- Insightly vs Folk: Insightly est un CRM complet avec des capacités de gestion de projet ; Folk est un outil de gestion des contacts plus rationalisé et collaboratif.
- Insightly vs Instantly: Insightly offre une solution robuste de CRM et de gestion de projet ; Instantly se concentre sur l'envoi automatisé d'e-mails froids et la génération de leads.
- Insightly vs ClickUp: Insightly intègre la gestion de la relation client et la gestion de projet ; ClickUp est une plateforme polyvalente de gestion du travail qui peut être configurée pour des tâches de gestion de la relation client.
- Insightly vs Monday: Insightly combine la gestion de la relation client avec la gestion de projet ; Monday CRM est un système d'exploitation hautement personnalisable, adaptable à divers besoins en matière de gestion de la relation client.
- Insightly vs Capsule CRM: Insightly is a more feature-rich CRM with project management, while Capsule CRM is a simpler, straightforward contact and sales opportunity tracker.
- Insightly vs Freshsales: Insightly propose un CRM robuste avec gestion de projet ; Freshsales CRM offre une automatisation avancée des ventes, des connaissances en matière d'IA et une communication multicanal.
- Insightly vs Salesforce: Insightly est un CRM complet avec gestion de projet intégrée ; Salesforce est une solution CRM de niveau entreprise, hautement personnalisable et étendue.
- Insightly vs Zendesk: Insightly est un CRM avec des fonctions de gestion de projet ; Zendesk se concentre principalement sur l'assistance à la clientèle et les tickets de service.
Questions fréquemment posées
Is ActiveCampaign better than Insightly for email marketing?
ActiveCampaign generally surpasses Insightly for email marketing due to its advanced automation and personalization features. If complex email sequences and triggered campaigns are vital, ActiveCampaign is the stronger choice.
Which platform has better task management, ActiveCampaign or Insightly?
Insightly excels in task management. It offers robust project management tools, detailed task list views, and team collaboration features, making it ideal for businesses focused on project delivery.
Does ActiveCampaign have robust CRM capabilities?
Absolument. ActiveCampaign offre de puissantes fonctionnalités CRM, notamment la notation des prospects, le suivi des transactions et l'automatisation des ventes. Conçu pour optimiser les processus de vente, il constitue un outil puissant pour les équipes commerciales.
我們探索了一些出色的 Paperpal 替代品，它們可以真正增強您的學術研究和寫作能力。
Análise do Zapier: É a ferramenta de automação certa para você em 2025? 34 integration options, connecting with numerous popular apps and services. This makes it highly adaptable to various business workflows and existing software.
Which dashboard is more user-friendly, ActiveCampaign or Insightly?
Insightly provides a cleaner and more intuitive tableau de bord. Its user-friendly interface simplifies navigation and information retrieval, making it easier for users to quickly access essential data.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean