ActiveCampaign et Mailchimp sont-ils identiques ?

No. Mailchimp leans toward simple newsletters and ecommerce basics, while ActiveCampaign is built around multi-step automation, segmentation and a sales CRM.

Peut-on utiliser ActiveCampaign comme CRM ?

For small teams, yes. Deals, tasks and lead scoring are included. Long, multi-stage sales cycles with project delivery usually need a full CRM system instead.

Puis-je utiliser ActiveCampaign gratuitement ?

Only during the 14-day trial, which unlocks most Professional-tier features. There is no permanent free plan on the platform.

Qui est le propriétaire d'ActiveCampaign ?

ActiveCampaign was founded by Jason VandeBoom in 2003 and remains privately held. Check the company about page for current leadership details.

À qui ActiveCampaign est-il le mieux adapté ?

Small businesses and agencies that need advanced automation without enterprise pricing. It is a poor fit for anyone sending only plain newsletters.

Comment puis-je annuler mon abonnement ActiveCampaign ?

Cancel from the billing area inside your account settings. Annual plans run until the paid term ends, so cancel before the renewal date.

Comment me connecter à ActiveCampaign ?

Sign in at your account subdomain on the web. If a screen looks unfamiliar, the team is busy redesigning parts of the app.

ActiveCampaign est-il sûr ?

It is GDPR compliant, stores customer data on US servers, and offers single sign-on for larger accounts. Review its trust page for current certifications.

ActiveCampaign est-il un site légitime ?

Yes. It has operated since 2003, serves customers worldwide, and is widely rated as one of the stronger marketing automation tools available.

Qu'est-ce qu'une campagne d'emailing active ?

An email campaign that is currently sending or scheduled to send. In the app, active campaigns appear on the campaigns page with live stats.

Comment créer une campagne par e-mail dans ActiveCampaign ?

Create a campaign, pick a list or segment, choose one of the email templates, edit in the email builder, then schedule emails or send immediately.

ActiveCampaign est-il un fournisseur de services de messagerie électronique ?

Yes, among other things. It sends bulk and transactional emails, but it also bundles a CRM, landing pages and automation into the same account.

Quelle est la valeur d'ActiveCampaign ?

Reported valuations put the company in the billions after its 2021 funding round. Exact figures are not published because it stays privately held.

Quelle est la différence entre ActiveCampaign et ClickFunnels ?

ClickFunnels builds sales funnels and checkout pages. ActiveCampaign focuses on email marketing automation and CRM, with landing pages as a supporting feature.

Qu'est-ce qu'une ActiveCampaign ?

It is a customer experience automation platform combining email marketing services, SMS, a built in CRM and a visual automation builder.

Qu'est-ce qu'un contrat ActiveCampaign ?

A deal is a sales opportunity record inside the CRM. It moves through pipeline stages and can trigger automations as its status changes.

Pourquoi devrais-je utiliser ActiveCampaign ?

Because automation saves users an average of 20 hours a month, and one account covers email, SMS, ads and sales pipeline tracking.

ActiveCampaign est-il cher ?

Entry pricing is $15 per month, which is competitive. Costs climb with contact volume, and Plus or Pro unlock more advanced features you may need.

Que pouvez-vous faire avec une ActiveCampaign ?

Send newsletters, run drip campaigns, send SMS and text messages, score leads, build landing pages, and automate follow-up email sequences end to end.

Quelle est la différence entre ActiveCampaign et HubSpot ?

HubSpot bundles marketing, sales and service hubs with a free tier. ActiveCampaign costs less at entry and offers deeper branching automation logic.

Quelle est la différence entre ActiveCampaign Lite et Plus ?

The entry tier, now called Starter, caps automations at five actions. Plus adds deeper automation, sales pipeline features and more customization.

Est-il possible de payer ActiveCampaign mensuellement ?

Yes. Monthly billing is available on all tiers. Paying yearly instead trims roughly 20% off the total cost.

Un gestionnaire de campagne est-il un CRM ?

No. A campaign manager schedules and measures marketing sends. A CRM stores contacts, companies, deals and the history of every customer interaction.

Qu'est-ce qu'un CRM actif ?

A CRM that updates records automatically from live activity, such as email opens, form fills or site visits, rather than waiting for manual entry.

Campaign Monitor possède-t-il un CRM ?

Campaign Monitor is an email marketing tool without a full CRM. It connects to external CRM software through integrations instead.

Qu'est-ce qu'Insightly CRM ?

A cloud CRM that keeps current and prospective customer data in one place, with pipelines, project management and reporting built into the same account.

Qu'est-ce que le CRM avec perspicacité ?

It refers to the Insightly CRM product itself: contact and organization records, opportunity pipelines, tasks and dashboards for sales and delivery teams.

Insightly est-elle une entreprise SaaS ?

Yes. It sells cloud-based subscription software billed per user per month, with no on-premise installation option.

Insightly est-il basé sur le cloud ?

Yes. It runs in the browser and through mobile apps, so there is nothing to install or maintain on your own servers.

Insightly propose-t-il une application mobile ?

Yes, for iOS and Android. You can add contacts, log calls, scan a business card and create projects from your phone.

Que sont les projets Insightly ?

Projects turn a won deal into delivery work. Each carries milestones, pipelines, assigned tasks and a timeline so managers can monitor progress.

Où Insightly stocke-t-il ses données ?

Customer data sits in the vendor's cloud infrastructure under SOC 2 Type II, GDPR and HIPAA controls. Ask sales about regional hosting options.

Quelle est la fonction d'Insightly ?

To centralise contacts, companies, opportunities, tasks and projects so sales teams and delivery teams work from the same records and reporting.

Qui utilise Insightly ?

Small and mid-sized businesses, agencies, consultancies and non profits, especially teams that need project tracking attached to their CRM.

Combien d'utilisateurs compte Insightly ?

The company has cited millions of users across its products over the years. It does not publish a current, audited figure.

Qui est le fondateur d'Insightly ?

Anthony Smith founded the company in 2009. Ownership has changed since then, so check the official site for current corporate details.

Qui est le propriétaire d'Insightly ?

The business has changed hands since its founding. Check the company's about page for the current parent organization and leadership team.

Qui est le PDG d'Insightly ?

Leadership has shifted following ownership changes. The official about page lists the current executive team and is the reliable source here.

Où se trouve le siège social d'Insightly ?

The company has been headquartered in San Francisco, California, with remote staff elsewhere. Confirm the current address on its contact page.

Où se situe Insightly ?

Its main office has been in San Francisco, California. Support and sales operate across multiple time zones.

Quel CRM utilise la Croix-Rouge ?

The organization does not publicise its vendor. Large non profits commonly run Salesforce Nonprofit Cloud or a similar enterprise system.

Qu'est-ce qu'un CRM sur Mac ?

Most CRM tools are browser-based, so they run on macOS without a native app. Some vendors also ship a dedicated Mac desktop client.

Que signifie CRM dans le secteur pharmaceutique ?

The same thing: customer relationship management. In pharma it usually means tracking prescriber relationships under stricter compliance rules.

Qu'est-ce qu'un système CRM dans le secteur des assurances ?

Software that stores policyholder records, renewal dates, claims history and agent activity, so brokers can follow up at the right moment.

Which platform should I choose for marketing and sales automation?

Choose ActiveCampaign if revenue comes from email campaigns. Choose Insightly if it comes from named accounts and project delivery after the sale.

ActiveCampaign vs Insightly 2026 — Don’t Buy Until You Read This

par Fahim Joharder | Last updated Sep 8, 2026

Gagnant

4.1

SOC 2 Type II, GDPR & HIPAA
Plus de 2 000 connecteurs AppConnect
CRM + Projects in One Place
Diagrammes de Gantt ajoutés en 2025
Copilot AI Email Summaries
Kanban Sales Pipeline Views
Abonnements à partir de 29 $/utilisateur/mois

ESSAYEZ MAINTENANT

Finaliste

4.0

Plus de 950 intégrations disponibles
900+ Automation Modèles
Intégré CRM sur tous les forfaits
Essai gratuit de 14 jours, sans carte.
Email, SMS & WhatsApp
Free Migration From Rivals
Abonnements à partir de 15 $/mois

ESSAYEZ MAINTENANT

⚡ Verdict rapide :

Tarification : ActiveCampaign starts at $15/month. Insightly starts at $29/user/month.
Idéal pour : ActiveCampaign for email marketing automation. Insightly for CRM and project management in one system.
Différence principale : ActiveCampaign bills per contact. Insightly bills per user, billed annually.
Notre choix : Insightly, at 4.1 versus 4.0, for teams that run projects alongside sales.

💡 How we picked: Our winner is the tool with the higher aggregate rating. The gap here is 0.1 points, which is thin. Read the scenario section before you decide.

ActiveCampaign and Insightly both promise marketing and sales automation.

They are not really fighting over the same buyer.

ActiveCampaign is an email marketing engine with a built in CRM attached.

Insightly is customer relationship management software with project management attached.

Pick the wrong one and you pay for features your team never opens.

Aperçu

This ActiveCampaign vs Insightly comparison covers pricing, key features, ease of use, and support.

Notre écrivain spent hands-on time inside ActiveCampaign directly.

Notes on Insightly come from its documentation, pricing page, and G2 reviews.

We also flag where each platform stops being a good fit.

Essayez Insightly GRATUITEMENT

Qu'est-ce qu'ActiveCampaign ?

ActiveCampaign is a customer experience automation platform for email marketing and sales.

It sends automated emails, texte messages, and notifications to leads.

The automation constructeur uses drag and drop, so no coding is needed.

Every plan includes a built in CRM for tracking deals and lead scoring.

It suits businesses that want more than a plain newsletter tool.

Here is a walkthrough of how the platform works in practice.

ActiveCampaign

⭐ 4,0/5 | 💰 À partir de 15 $/mois

Over 900 automation templates and 950 integrations. Free migration if you are switching from another email tool.

ESSAYEZ ACTIVECAMPAIGN MAINTENANT →

LIRE L'ARTICLE COMPLET →

TUTORIEL ACTIVECAMPAIGN →

Tarification d'ActiveCampaign

Four tiers, and the cost climbs with your contact count.

Plan	Prix	Idéal pour
Démarreur	15 $/mois	Small teams sending basic email campaigns
Plus	49 $/mois	Advanced automation and sales pipeline tracking
Pro	79 $/mois	Predictive sending and custom reports
Entreprise	145 $/mois	Big businesses needing custom objects and single sign-on

Pricing verified September 2026.

Essai gratuit : 14 days, no credit card required, with most Professional-tier features unlocked.

Garantie de remboursement : None advertised. Test the trial before you commit.

📌 Note: Yearly billing cuts roughly 20% off. Transactional email, SMS add ons, and extra CRM add ons are priced separately, so budget for them.

⚠️ Pricing conflict: Some sources list the Starter plan at $19/month. Our CSV records $15/month, and that is the figure used everywhere in this article. Check the live pricing page before you buy.

Essayez ActiveCampaign gratuitement

Principaux avantages d'ActiveCampaign

Here is where ActiveCampaign earns its keep:

Automation depth: Over 900 pre built templates for welcome series, follow up email chains, and cart abandonment. You can A/B test whole automation paths, not just subject lines.
Segmentation avancée : Group contacts by website visits, location, purchase history, or past interaction. Conditional content then shows or hides blocks per recipient.
Multi-channel reach: Run email campaigns, send SMS, and post ads from one dashboard. WhatsApp and social are included in the same flows.
Délivrabilité : ActiveCampaign’s deliverability scores well in independent boîte de réception tests. That matters more than any feature list.
Intégrations : Over 950 apps including Shopify, Salesforce, WordPress, and Zapier. Premium connectors cover ecommerce and CRM platform données.
Assistance IA : Predictive sending picks delivery times. The email builder can draft copy for you, and Active Intelligence agents suggest audience segments from live data.
Free migration: The team moves your lists and templates over from other email marketing services at no charge.

Essayez ActiveCampaign gratuitement

Ce que notre équipe a remarqué

Our writer set up an account and built a few automations from scratch. Here is what stood out during that hands-on time:

Informations personnelles dans ActiveCampaign

Avantages et inconvénients d'ActiveCampaign

✅ Avantages

Over 900 automation templates and a drag and drop builder
Built in CRM with lead scoring on every plan
Email, SMS, WhatsApp, and ads from one dashboard
Free migration from other email marketing platforms
GDPR compliant with data stored on US servers

❌ Inconvénients

Pas de forfait gratuit, seulement un essai de 14 jours
Starter caps automations at five actions each
Overkill if you only send simple newsletters
Costs rise as your contact list grows

Essayez ActiveCampaign gratuitement

Qu'est-ce qu'Insightly ?

Insightly is customer relationship management software with project management built in.

It keeps contacts, companies, leads, and sales opportunities in one record system.

Once a deal closes, the same record becomes a project with milestones.

Sales teams get customizable pipelines and Kanban views for every stage.

PC Magazine, Entrepreneur, G2 Crowd, and TrustRadius all recommend the platform.

This video walks through the main screens and daily workflow.

Avis sur Insightly CRM : Mieux que prévu ?

🏆 Gagnant : Insightly

⭐ 4,1/5 | 💰 À partir de 29 $/utilisateur/mois

CRM, projects, and reportage in one account. SOC 2 Type II, GDPR, and HIPAA support included.

ESSAYEZ INSIGHTLY MAINTENANT →

LIRE L'ARTICLE COMPLET →

TUTORIEL PERTINENT →

Tarification éclairée

Three tiers, priced per seat rather than per contact.

Plan	Prix	Idéal pour
Plus	29 $/utilisateur/mois	Small teams tracking contacts and projects
Professionnel	49 $/utilisateur/mois	Custom reports and third-party app access
Entreprise	99 $/utilisateur/mois	Full functionality and advanced features

Pricing verified September 2026.

Essai gratuit : Yes. Start it from the Insightly website and confirm the current length at signup.

Garantie de remboursement : None published. Seats are billed annually, so test before you commit.

📌 Note: Insightly Service and Insightly Marketing are sold separately at the same tiers. Adding those other Insightly products multiplies your per-seat cost.

⚠️ Avertissement: The Enterprise plan at $99/user/month runs close to double what some other CRMs charge for the same tier. Price a five-seat team before you sign.

Essayez Insightly GRATUITEMENT

Principaux avantages d'Insightly

What you get for the higher entry price:

CRM and projects together: Won deals convert straight into projects with milestones. You assign tasks to any team member without leaving the record.
Gestion des tâches : Reminders, to-do lists, and call logs sit beside each contact. Nothing lives in a separate app.
Signalement : Custom reports and dashboards, including an opportunities dashboard, show progress at a glance. Gantt charts arrived in 2025 for timelines and dependencies.
AppConnect: A low-code engine with over 2,000 pre-built connectors, covering Google Workspace and most entreprise applications.
Copilot AI: Summarises long email threads and pulls records on request, cutting the time spent digging for details.
Conformité: SOC 2 Type II, GDPR, and HIPAA support out of the box. That matters for healthcare, finance, and non profits.
Application mobile : Add notes, log calls, scan a business card, or create a project from your phone.

Essayez Insightly GRATUITEMENT