Choisir le bon CRM est difficile, n'est-ce pas ?
You’re looking at ActiveCampaign vs Freshsales CRM, and honestly, they both seem good.
Mais lequel est vraiment le meilleur pour vous en 2025 ?
It’s like choosing between two cool video jeux, but you only have time for one.
Don’t worry; we’re going to break down ActiveCampaign vs Freshsales CRM in a way that’s easy to understand.
Aperçu
We’ve put both ActiveCampaign and Freshsales CRM through their paces, testing features, ease of use, and overall performance.
Our hands-on experience lets us give you a clear, honest comparison, so you can see which CRM truly fits your needs.
Unlock the power of an all-in-one marketing platform. So, check it out now!
Tarifs : It has a 7-day free Trial. Paid plan starts at $15/month
Caractéristiques principales :
- Marketing par e-mail
- Automatisation du marketing
- CRM
Freshsales CRM might be the one for you. Its intuitive interface makes it an excellent choice.
Tarifs : L'abonnement est gratuit. L'abonnement premium démarre à 9 $/mois.
Caractéristiques principales :
- Gestion des contacts
- Deal Tracking
- Rapports et analyses
Qu'est-ce que ActiveCampaign ?
ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and CRM all in one spot.
Do you want to automate your sales? This tool can help.
It also enables you to keep track of customers and makes your marketing smarter.
Découvrez également nos favoris Alternatives à ActiveCampaign…
Notre avis
ActiveCampaign est un excellent choix pour les entreprises souhaitant exploiter pleinement le potentiel de l'email marketing et de l'automatisation. Cependant, sa complexité peut le rendre moins adapté aux débutants.
Principaux avantages
- Automatisation avancée : Créez des flux de travail complexes pour entretenir les prospects et automatiser les tâches.
- La puissance du marketing par e-mail : Envoyez des campagnes emailing belles et efficaces.
- Intégré CRM: Gérez les contacts et suivez les interactions.
- Segmentation et personnalisation : Ciblez des groupes spécifiques de contacts avec des messages personnalisés.
Tarifs
- Démarreur: $15/mois.
- Plus: $49/mois.
- Pro: $79/mois.
- Entreprise: $145/mois.
Avantages
Inconvénients
Qu'est-ce que Freshsales ?
Freshsales? It’s a CRM. Think of it as a tool to help you sell better.
It tracks your customers, smooths your sales process, and is built for sales teams.
Découvrez également nos favoris Alternatives CRM Freshsales…
Notre avis
Freshsales CRM est un choix judicieux pour les entreprises privilégiant la simplicité d'utilisation et un prix abordable. C'est une excellente façon d'utiliser un CRM sans avoir à s'y habituer.
Principaux avantages
- Em um mundo repleto de ameaças online, como manter seus dados seguros? O aumento dos ataques digitais preocupa muitas pessoas. Você já deve ter ouvido falar do NordProtect e está se perguntando se é a escolha certa para você. Será que é a solução definitiva para sua segurança online? Nós... Facile à naviguer et à apprendre.
- Téléphone et e-mail intégrés : Connectez-vous avec les clients directement depuis la plateforme.
- Informations alimentées par l'IA : Obtenez des suggestions et des prédictions utiles.
- Prix abordables : Propose un plan gratuit et des plans payants compétitifs.
Tarifs
- Croissance + 500 contacts marketing: $9/utilisateur/mois.
- Pro + 500 contacts marketing: 39 $/utilisateur/mois.
- Entreprise + 500 contacts marketing: $59/utilisateur/mois.
Avantages
Inconvénients
Comparaison des fonctionnalités
Examinons les principales différences.
We’ve broken down the key features of both ActiveCampaign and Freshsales CRM so you can easily compare ActiveCampaign and Freshsales and decide which fits your business best.
1. Automation and Workflows
- ActiveCampaign marketing automation is a core strength, offering highly advanced automation. Users can build automations that trigger from almost any action, creating an intelligent marketing automation experience.
- Freshsales offers strong workflow features focused on sales activities. However, ActiveCampaign’s visual constructeur is better for the advanced user needing intricate, multi-channel sequences.
2. Email Marketing Services and Editor
- ActiveCampaign is a must have platform for email marketing services. It has a powerful email builder, supports dynamic content, and is known for its high ActiveCampaign deliverability.
- Freshsales includes an email builder and email templates, but it treats email primarily as a sales engagement tool rather than offering deep email marketing automation.
3. CRM and Sales Engagement Focus
- Freshsales is a dedicated sales engagement and built-in crm solution. It excels at tracking the entire sales process and helps small teams manage sales activities efficiently.
- ActiveCampaign offers a full built-in crm as an add-on to its powerful marketing platform, making it better if you need strong, unified marketing and sales automation.
4. Customization and Data Flexibility
- Freshsales offers strong customization with custom fields and the ability to create custom reports across the Freshworks products.
- ActiveCampaign has powerful customization, including support for custom objects. This makes it a better fit for the advanced user or big businesses needing integration with platforms like Microsoft Dynamics.
5. AI and Intelligent Features
- Freshsales uses Freddy AI for sales intelligence, such as predicting deal outcomes.
- ActiveCampaign uses AI to power its intelligent marketing automation, providing features like AI-suggested segments and predictive sending for your email campaigns.
6. SMS and Cross-Channel Communication
- ActiveCampaign supports cross-channel marketing, allowing you to send sms messages and create automations using texte messages seamlessly.
- Freshsales focuses on direct communication, including cloud telephony (phone support), but its external messaging capabilities are less integrated than ActiveCampaign’s.
7. Lead Scoring and Qualification
- Both platforms include lead scoring to prioritize prospects. Freshsales provides a clear, intuitive scoring system for the sales team.
- ActiveCampaign also uses lead scoring, allowing for more detailed rules based on deep behavioral données (like website visits and purchase history), enhancing the overall customer experience.
8. Data Compliance and Privacy
- ActiveCampaign is transparent about being gdpr compliant and utilizes a strong data privacy framework. This is vital for medium-sized businesses and international operations.
- Freshsales also has features to help customers remain gdpr compliant within the broader ecosystem of other Freshworks products.
9. Landing Pages and Content Tools
- ActiveCampaign provides native tools for building landing pages and forms. This gives you an integrated way to capture leads and drive traffic to your site properly.
- Freshsales is more CRM-focused and often requires a third-party integration or add on to handle advanced landing page creation and lead capture.
What to Look for in CRM Software?
Here are key insights to consider before starting your new account:
- Trial and Setup Ease: ActiveCampaign offers a 14-day free trial with no credit card required. You can test a free plan or free trial to decide if the advanced features are worth the investment. Setting up a new account takes only a few seconds, with quick email verification successful, waiting for your first login.
- Automation Power: If you are a more advanced user and need complete control over your buyer journeys, ActiveCampaign’s extensive library of advanced features and end automation tools gives it an edge. This includes conditional content and complex workflows that go beyond simple sales tasks.
- CRM Depth vs Marketing Breadth: Freshsales is a true CRM, heavily focused on the sales pipeline, managing contacts, and sales-specific add notes. ActiveCampaign CRM starts as a digital marketing powerhouse that offers CRM add-ons for sales support, making it better for unified operations.
- Sécurité and Compliance: Look closely at security features like single sign-on and specific compliance. ActiveCampaign is transparent about being gdpr compliant and uses a strong data privacy framework to protect your customer data. Always check which platform offers hipaa support if you need it.
- Support and Onboarding: For larger teams, check if the platform provides a dedicated account team. Freshsales generally rates higher for ease of use and support responsiveness, while ActiveCampaign provides a comprehensive knowledge base and free data migration assistance for a new account, which is an excellent value.
- Email and Deliverability: ActiveCampaign’s deliverability for bulk and transactional emails is highly rated. It also offers powerful tools like an sms add-ons and an RSS-triggered feature for its newsletter tool, which are crucial for consistent digital marketing.
- Review and Trust: When reading an ActiveCampaign review, ensure it covers the ActiveCampaign features you need. Both platforms are activecampaign legit alternatives, but your choice depends on whether you prioritize robust email tools or a simple sales-focused sales pipeline solution.
- Technical Access and Features: Check the availability of pre built templates to avoid being busy redesigning. On the technical side, monitor the connection status of your browser and any connection issues, represented by a ray id error, that may stop a human from successfully verifying the system and getting a proper respond time.
Verdict final
After thorough testing, we lean towards ActiveCampaign for businesses needing comprehensive marketing automation alongside strong CRM functions.
If your focus is primarily on streamlining sales management and having a user-friendly experience, Freshsales is a solid choice.
However, ActiveCampaign’s deep segmentation, robust automation.
Strong customer engagement tools give it a slight edge for those seeking a more unified approach to customer relationship management.
We’ve provided this detailed compare ActiveCampaign analysis so you can faire an informed decision and choose the CRM platform that best helps businesses like yours succeed.
Plus d'informations sur ActiveCampaign
Here’s a comparison of ActiveCampaign with its alternatives:
- ActiveCampaign vs Pipedrive: ActiveCampaign excels in marketing automation and lead nurturing with integrated CRM. Pipedrive, however, is a sales-centric CRM that emphasizes visual pipeline management and efficient deal tracking.
- ActiveCampaign vs GoHighLevel: GoHighLevel is an all-in-one platform for marketing agency users, with strong white-labeling and unlimited accounts.
- ActiveCampaign vs Keap: ActiveCampaign offre de solides capacités d'automatisation du marketing et d'envoi d'e-mails. Acheté est conçu pour les petites entreprises et associe la gestion de la relation client aux ventes et à l'e-mail dans le cadre d'une approche intégrée.
- ActiveCampaign vs HubSpot: ActiveCampaign est un leader dans le domaine de l'automatisation du marketing par courriel et de l'engagement des clients. HubSpot offre une plateforme plus complète, tout-en-un, couvrant le marketing, les ventes, le service et la gestion de contenu.
- ActiveCampaign vs ClickFunnels: ActiveCampaign est idéal pour l'automatisation du marketing par e-mail et la maturation des prospects dans un contexte de gestion de la relation client. ClickFunnels est spécialisé dans la construction d'entonnoirs de vente et de pages d'atterrissage pour des conversions directes.
- ActiveCampaign vs Folk: ActiveCampaign is known for sophisticated marketing automation and detailed customer segmentation. Folk offers a simpler, collaborative CRM for contact management, email campaigns, and basic sales pipelines.
- ActiveCampaign vs Instantly: ActiveCampaign offre une automatisation avancée du marketing et un CRM complet. Se concentre instantanément sur courrier électronique froid et la recherche de prospects avec des fonctionnalités CRM de base pour des ventes simplifiées.
- ActiveCampaign vs ClickUp: ActiveCampaign excelle dans l'automatisation spécifique au marketing et la gestion de la relation client. Cliquez sur Up est une plateforme polyvalente de gestion du travail qui peut être personnalisée pour le CRM et qui met l'accent sur la gestion de projet.
- ActiveCampaign vs Monday CRM: ActiveCampaign offre une automatisation puissante du marketing et des campagnes d'emailing avec une forte intégration CRM. Monday CRM met l'accent sur la collaboration visuelle et les tableaux personnalisables pour la gestion des prospects et des contrats.
- ActiveCampaign vs Capsule: ActiveCampaign offre un marketing par e-mail robuste et une automatisation avancée pour les ventes et les parcours clients. Capsule Le CRM offre des fonctions simples de gestion des contacts et du pipeline de vente, idéales pour les besoins de base en matière de gestion de la relation client.
- ActiveCampaign vs Insightly: ActiveCampaign se concentre sur l'automatisation du marketing et des ventes en profondeur avec l'évaluation et le suivi des prospects. Insightly combine le CRM et la gestion de projet, ce qui convient aux équipes qui ont besoin à la fois de vendre et de réaliser des projets.
- ActiveCampaign vs Freshsales CRM: ActiveCampaign fournit une automatisation complète du marketing et de l'email avec des fonctionnalités CRM intégrées. Freshsales CRM se concentre sur la gestion des ventes et la rationalisation des processus de vente avec des informations alimentées par l'IA.
- ActiveCampaign vs Salesforce: ActiveCampaign specializes in marketing automation and email engagement for small to medium businesses. Salesforce is an extensive, scalable CRM platform for large enterprises, covering sales, service, and marketing.
- ActiveCampaign vs Zendesk: ActiveCampaign focuses on email marketing, sales automation, and customer experience management. Zendesk primarily provides customer service and support tools, including ticketing systems and help desks.
Plus de Freshsales CRM
Voici une brève comparaison de Freshsales CRM avec ces solutions logicielles :
- Freshsales CRM vs Pipedrive: Freshsales CRM fournit une solution de vente complète avec communication intégrée et IA, tandis que Pipedrive excelle dans l'organisation visuelle du pipeline de vente et le suivi des affaires.
- Freshsales vs GoHighLevel: GoHighLevel is a robust, all-in-one platform with strong marketing automation and a steeper learning curve, often favored by agencies. Freshsales focuses more on streamlined sales processes and ease of use.
- Freshsales CRM vs Keap: Freshsales CRM met l'accent sur une gestion intuitive des ventes et des informations alimentées par l'IA ; Keap offre une automatisation puissante des ventes et du marketing en mettant l'accent sur la gestion des contacts.
- Freshsales CRM vs ActiveCampaign: Freshsales CRM est un CRM dédié aux ventes avec téléphone et e-mail intégrés ; ActiveCampaign est fort dans l'automatisation du marketing, les campagnes d'e-mail et la segmentation avancée.
- Freshsales CRM vs Hubspot: Freshsales CRM offre des outils de vente assistés par ordinateur et une installation plus rapide ; HubSpot propose une suite tout-en-un complète couvrant le marketing, les ventes et le service à la clientèle.
- Freshsales CRM vs Clickfunnels: Freshsales CRM est un CRM axé sur les ventes pour gérer les interactions avec les clients, tandis que ClickFunnels est un outil spécialisé dans la construction d'entonnoirs de vente et de pages d'atterrissage.
- Freshsales CRM vs Folk: Freshsales CRM offre une plateforme de vente complète avec IA et automatisation ; Folk se concentre sur la gestion simple et collaborative des contacts et l'organisation visuelle du pipeline.
- Freshsales CRM vs Instantly: Freshsales CRM est un CRM commercial à part entière avec des fonctionnalités robustes ; Instantly est principalement un outil de sensibilisation par email et un outil de gestion de la relation client. automatisation de l'envoi d'emails à froid l'outil.
- Freshsales CRM vs ClickUp: Freshsales CRM is designed for streamlining sales processes and managing pipelines; ClickUp is a versatile work OS that encompasses project management, tasks, and CRM functionalities.
- Freshsales CRM vs Monday CRM: Freshsales CRM provides a dedicated sales solution with intelligent insights, while Monday CRM offers highly customizable boards for managing workflows, including CRM.
- Freshsales CRM vs Capsule CRM: Freshsales CRM offre un CRM commercial plus robuste avec des fonctions d'intelligence artificielle ; Capsule CRM se concentre sur la gestion directe des contacts et le suivi des opportunités de vente.
- Freshsales CRM vs Insightly: Freshsales CRM est un outil de vente dédié, doté d'une IA et d'une automatisation complète des ventes ; Insightly offre une expérience CRM plus large, y compris de solides capacités de gestion de projet.
- Freshsales CRM vs Salesforce: Freshsales CRM offre une plateforme de vente intuitive, alimentée par l'IA, avec des prix compétitifs ; Salesforce est un CRM d'entreprise hautement personnalisable, avec un écosystème étendu et des fonctionnalités avancées.
- Freshsales CRM vs Zendesk: Freshsales CRM se concentre sur l'automatisation des ventes et la gestion du pipeline, tandis que Zendesk est avant tout une plateforme de service client avec de solides fonctionnalités de billetterie et d'assistance.
Questions fréquemment posées
Which is better for small businesses, ActiveCampaign or Freshsales?
For petites entreprises prioritizing ease of use and streamlined sales management, Freshsales is often preferred. However, if your petite entreprise needs strong marketing automation, ActiveCampaign can be a powerful tool, though it may have a steeper learning curve.
Can I integrate ActiveCampaign with other marketing platforms?
Yes, ActiveCampaign is designed to integrate with a wide range of marketing platforms, including popular email marketing platforms. Its robust API and extensive integrations make it a versatile tool for connecting your entire marketing stack.
Does Freshsales offer email marketing capabilities?
While Freshsales includes email functionalities, its primary focus is sales management. It provides tools for email tracking and personalized outreach within the sales process, but ActiveCampaign is the stronger choice for in-depth marketing campaigns.
How does ActiveCampaign handle lead segmentation?
ActiveCampaign’s strength lies in its advanced segmentation capabilities. It allows you to segment leads and deals based on various criteria, enabling highly targeted personalization in your marketing campaigns and sales workflows.
What are the main differences between ActiveCampaign and Freshsales CRM?
The main difference between ActiveCampaign and Freshsales CRM is that ActiveCampaign is a marketing automation platform with strong CRM functions. At the same time, Freshsales is a dedicated CRM solution focused on sales management and closing deals faster.
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