Comment utiliser Similarweb : Guide du débutant en 2026

Démarrage rapide

Ce guide couvre toutes les fonctionnalités de Similarweb :

• Commencer — Create your account and connect your first site
• Comment utiliser l'explorateur de mots clés — See which keywords drive real search traffic to any domain
• Comment utiliser l'analyse concurrentielle — Compare up to five websites and track how each one grows
• Comment utiliser l'intégration de Google Analytics — Blend your first-party numbers with market data in one report
• Comment utiliser Rank Tracker — Monitor keyword positions across markets and devices over time
• Comment utiliser la recherche sur le Web — Check any site’s total visits, traffic sources, and audience interests
• Comment utiliser l'agent Trend Analyzer — Spot seasonality and sudden demand shifts inside your market
• Comment utiliser un outil d'étude de marché — Size any market and rank the key players competing inside it
• Comment utiliser SEO Strategist — Turn search gaps into a written, prioritised action plan
• Comment utiliser l'analyse des backlinks — Find referring domains and potential partners you are currently missing

Temps nécessaire : 5 minutes par fonctionnalité

Vous trouverez également dans ce guide : Conseils de pro | Erreurs courantes | Dépannage | Tarification | Alternatives

Pourquoi faire confiance à ce guide ?

I have used Similarweb for 18 months and tested every feature covered here.

This tutorial comes from hands-on work, not vendor screenshots.

Le YouTube videos embedded below fill the gaps screenshots cannot.

Similarweb is a market intelligence platform used across the SEO industry.

Most users only ever open the traffic overview and stop there.

That leaves the best insights buried two clicks away.

Used properly, it can inform every marketing strategy decision your team makes.

This guide shows you how to use Similarweb properly, feature by feature.

Tutoriel Similarweb

This How to Use Similarweb tutorial walks through each feature in order, from account setup to advanced competitor analysis.

Similarweb

See any website’s traffic sources, keywords, and audience in seconds. Similarweb covers 58 country markets with digital données teams actually trust. Start with the free version, then upgrade when the numbers pay for themselves.

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Premiers pas avec Similarweb

Before any feature works, finish this one-time setup.

Cela prend environ trois minutes.

Regardez d'abord ce bref aperçu :

Passons maintenant en revue chaque étape.

Étape 1 : Créez votre compte

Go to the Similarweb website and click Sign Up.

Saisissez votre adresse courriel professionnelle et créez un mot de passe.

✓ Point de contrôle: Vérifiez votre boîte de réception pour l'e-mail de confirmation.

Étape 2 : Accéder à la plateforme

Similarweb runs in the browser, so no download is needed.

Add the free Chrome extension if you want instant site stats while you browse.

Voici à quoi ressemble le tableau de bord :

✓ Point de contrôle: You should land on the main dashboard.

Step 3: Add Your First Site

Enter your own domain, then add up to four competitors.

Pick your home country market so the data matches your audience.

Comment utiliser l'explorateur de mots clés Similarweb

Explorateur de mots clés lets you find the search terms sending organic and paid search traffic to any site.

The report surfaces valuable insights about your target audience.

Voici comment l'utiliser étape par étape.

Step 1: Open Keyword Explorer

Type a seed keyword into the search bar and hit enter.

Étape 2 : Filtrez vos résultats

Narrow the list by country market, device, and traffic type.

Voici à quoi cela ressemble :

✓ Point de contrôle: The table shows volume, trend, and paid search share.

Step 3: Export the Winners

Save the keywords worth targeting to a CSV file.

How to Use Similarweb Competitor Analyzer

Analyse concurrentielle lets you compare up to five websites side by side in one view.

This is where most competitive strategies actually begin.

Voici comment l'utiliser étape par étape.

Step 1: Add Your Competitors

Enter your domain, then add up to four rival websites.

Step 2: Read the Traffic Overview

Check total visits, bounce rate, and average visit duration.

Voici à quoi cela ressemble :

✓ Point de contrôle: Each site now shows engagement metrics side by side.

Step 3: Save the Comparison

Pin the view to a dashboard so you can monitor it weekly.

Comment utiliser l'intégration de Similarweb avec Google Analytics ?

Intégration de Google Analytics lets you blend your own numbers with market data in one report.

The ability to mix both sources keeps client reportage honest.

Voici comment l'utiliser étape par étape.

Étape 1 : Ouvrir les intégrations

Go to Settings, then pick the Google Analytics connector.

Step 2: Authorise the Property

Sign in and choose which property to link.

Voici à quoi cela ressemble :

✓ Point de contrôle: Your verified sessions appear beside the estimates.

Step 3: Set the Default View

Choose the property that loads first every session.

Comment utiliser Similarweb Rank Tracker

Suivi du classement lets you monitor keyword positions across markets over time.

Voici comment l'utiliser étape par étape.

Step 1: Create a Tracking Project

Name the project and add the domain you want to track.

Step 2: Import Your Keywords

Paste or upload the keywords you care about most.

Voici à quoi cela ressemble :

✓ Point de contrôle: Positions start filling in within a day.

Step 3: Set Alerts

Turn on email alerts for drops of five positions or more.

How to Use Similarweb Website Researcher

Recherche sur le site Web lets you check any site’s total visits, traffic sources, and audience interests.

The Traffic Overview estimates the total amount of traffic different websites get.

Voici comment l'utiliser étape par étape.

Step 1: Search a Domain

Type any website into the search box on the home dashboard.

Step 2: Read the Traffic Sources Chart

Study the split across direct, referrals, search, social, and display advertising.

Voici à quoi cela ressemble :

✓ Point de contrôle: The chart shows what percentage each channel contributes.

Step 3: Open the Audience Tab

Review what visitors do outside that site.

Comment utiliser l'agent Similarweb Trend Analyzer

Agent d'analyse des tendances lets you spot seasonality and demand shifts inside your market.

Seasonality data helps you discover demand shifts tôt.

Voici comment l'utiliser étape par étape.

Step 1: Pick a Market

Choose the industry or category you want to explore.

Step 2: Set the Date Range

Compare at least twelve months to expose seasonality.

Voici à quoi cela ressemble :

✓ Point de contrôle: Peaks and dips appear on the trend line.

Step 3: Read the Summary

Note which months carry the heaviest traffic.

Comment utiliser l'outil d'étude de marché Similarweb

Outil d'étude de marché lets you size a market and rank the key players inside it.

It also shows which company leads each category you explore.

Voici comment l'utiliser étape par étape.

Step 1: Choose Your Category

Select a category such as technology, retail, or financial services.

Step 2: Select the Country Market

Pick from the 58 country markets the platform covers.

Voici à quoi cela ressemble :

✓ Point de contrôle: Market share and leaders load for that region.

Step 3: Study the Leaders

Note which brand holds the largest share of visitors.

Comment utiliser Similarweb SEO Strategist

Stratège SEO lets you turn search gaps into a written action plan.

Use it to optimize pages already sitting close to page one.

Voici comment l'utiliser étape par étape.

Étape 1 : Connectez votre domaine

Add the site you want the strategist to review.

Step 2: Run the Gap Report

Let it compare your keywords against three rivals.

Voici à quoi cela ressemble :

✓ Point de contrôle: Missing terms appear ranked by opportunity.

Step 3: Action the Top Ten

Work through the highest value gaps first.

Comment utiliser Similarweb Backlink Intelligence

Analyse des backlinks lets you find referring domains and potential partners you are missing.

Category distribution groups referring sites, enabling faster partner discovery.

Voici comment l'utiliser étape par étape.

Step 1: Open the Referrals Report

Enter a competitor domain and open its referrals tab.

Step 2: Review Referring Websites

Look for sites sending referral traffic to rivals but not you.

Voici à quoi cela ressemble :

✓ Point de contrôle: You see referring domains and total referral visits.

Step 3: Build a Partner List

Add promising domains to a partner list you can monitor.

Conseils et astuces Similarweb Pro

After 18 months on the Similarweb platform, these are the habits that saved me the most time.

Raccourcis clavier

Here’s the dashboard I keep pinned for weekly checks:

Fonctionnalités cachées que la plupart des gens ignorent

• Category distribution: Groups a competitor’s referring websites into categories, which is how you find potential partners fast.
• Custom partner lists: Upload domains you already work with and monitor them over time.
• Audience interests: Shows what visitors do off-site, giving you real ideas for where to promote your brand.

Similarweb Erreurs courantes à éviter

Mistake #1: Treating estimates as exact numbers

Mistake #2: Comparing sites of wildly different sizes

Mistake #3: Ignoring the country filter

Dépannage Similarweb

Problem: A website shows no data

Cause: The site sits below the traffic threshold needed for reliable estimates.

Réparer: Check a larger competitor in the same niche instead, or connect your own analytics.

Problem: Traffic numbers look too low

Cause: A country or device filter is still active from an earlier search.

Réparer: Reset every filter to worldwide, then compare the totals again.

Problem: Keywords stop updating

Cause: Your plan limit for tracked keywords has been reached.

Réparer: Remove dormant keywords or move up to a higher plan.

📌 Note: Si aucune de ces solutions ne résout votre problème, contactez le support de Similarweb.

Qu'est-ce que Similarweb ?

Similarweb is a market intelligence platform that estimates the traffic and behaviour behind almost any website.

Basically, it is a public window into numbers most companies keep private.

Similarweb Pro extends that view with deeper reports for any site or app online.

Teams use it for competitive analysis, sales intelligence, and investment research built on alternative digital data.

Regardez ce bref aperçu :

Il comprend les fonctionnalités clés suivantes :

• Explorateur de mots clés : Surfaces the keywords behind a site’s search traffic, with volume and trend data.
• Analyse concurrentielle : Adds up to five rivals to one dashboard for a direct traffic comparison.
• Intégration de Google Analytics : Connects your own analytics so estimates sit next to verified numbers.
• Suivi du classement : Tracks daily keyword positions so you can measure SEO performance.
• Recherche sur le site Web : Gives a full profile of any domain, from total visits to visitor interests.
• Agent d'analyse des tendances : Reads traffic history to flag seasonality and momentum changes early.
• Outil d'étude de marché : Maps market share across 58 country markets and names the leaders.
• Stratège SEO : Reviews your search performance and returns prioritised next steps.
• Analyse des backlinks : Shows referring domains, referral visits over time, and partnership gaps.

Traffic sources break down into direct, referrals, search, social, email, and display advertising.

That single chart is why the platform earned its reputation in the digital world.

Pour une analyse complète, consultez notre Avis sur Similarweb.

Tarifs Similarweb

Voici le prix de Similarweb en 2026 :

Essai gratuit : A free account gives limited monthly access, and paid demos are available on request.

Garantie de remboursement : None published, so annual contracts deserve a careful read.

💰 Meilleur rapport qualité-prix : Competitive Intel & SEO — it covers both market share and keywords in one seat.

Similarweb vs Alternatives

How does Similarweb compare against other tools in this industry?

Sélection rapide :

• Meilleur résultat global : Similarweb — nothing else maps whole marketing channels this clearly.
• Meilleur budget : Ranktracker — cheap monitoring when you only need positions.
• Idéal pour les débutants : Ubersuggest — simple screens and a gentle learning curve.
• Idéal pour les backlinks : Ahrefs — the deepest link index available today.

🎯 Alternatives à Similarweb

Vous cherchez des alternatives à Similarweb ? Voici les meilleures options :

• 🚀 Semrush : Deeper keyword tooling and rank tracking, though its traffic estimates cover fewer country markets.
• 🎨 Référencement pour les surfeurs : Scores drafts against ranking pages, useful when your content marketing needs on-page direction.
• 🔧 Ahrefs : The largest backlink index in the SEO industry, strong for link building and site audits.
• 🧠 Raptor de contenu : AI writing built around keyword briefs, aimed at teams shipping blog posts at volume.
• 💰 Classement SE : Affordable rank tracking with white-label client reports and a usable site audit.
• 👶 Ubersuggest : Cheap keyword ideas and simple audits, a fair starting point for a first blog.
• ⭐ Moz : Domain Authority remains a familiar benchmark, backed by a clean keyword explorer.
• ⚡ Mangools : Five light tools with a friendly interface, good for quick keyword checks.
• 📊 Suivi des rangs : Straightforward rank monitoring with alerts, priced for travailleurs indépendants et les petites équipes.

Pour la liste complète, consultez notre Alternatives à Similarweb guide.

⚔️ Similarweb comparé

Voici comment Similarweb se compare à chacun de ses concurrents :

• Similarweb contre Semrush: Semrush wins on keyword depth. Similarweb wins on market share and traffic sources data.
• Similarweb vs Surfer SEO: Surfer edits pages better. Similarweb tells you which pages deserve the effort.
• Similarweb contre Ahrefs: Ahrefs owns backlinks. Similarweb owns whole-channel traffic and audience insights.
• Similarweb contre Content Raptor: Content Raptor creates copy. Similarweb supplies the market data behind the brief.
• Similarweb vs classement SE: SE Ranking costs less. Similarweb offers far more market intelligence depth.
• Similarweb contre Ubersuggest: Ubersuggest suits beginners. Similarweb suits teams making real budget decisions.
• Similarweb contre Moz : Moz is simpler to learn. Similarweb gives broader competitive analysis across channels.
• Similarweb contre Mangools: Mangools feels faster. Similarweb goes far deeper on traffic and audience.
• Similarweb contre Ranktracker: Ranktracker only tracks rankings. Similarweb tracks the whole digital world around them.

Commencez à utiliser Similarweb dès maintenant

Vous avez appris à utiliser toutes les principales fonctionnalités de Similarweb :

• ✅ Explorateur de mots clés
• ✅ Analyse concurrentielle
• ✅ Intégration de Google Analytics
• ✅ Suivi du classement
• ✅ Recherche de sites Web
• ✅ Agent d'analyse des tendances
• ✅ Outil d'étude de marché
• ✅ Stratège SEO
• ✅ Analyse des backlinks

Étape suivante : Choisissez une fonctionnalité et essayez-la dès maintenant.

La plupart des gens commencent par Keyword Explorer.

Cela prend moins de cinq minutes.

Foire aux questions

À quoi sert Similarweb ?

Similarweb is used for competitor analysis, market research, and sales intelligence. It estimates traffic, keywords, and audience behaviour for almost any website or app.

Similarweb est-il gratuit ?

A free account exists with limited monthly searches and shallow reports. Full traffic sources, keyword, and audience data require a paid Similarweb Pro plan.

How accurate is Similarweb data?

Figures are modelled estimates, not exact counts. They track relative share and trends well, and the published data methodology explains how each estimate is built.

Combien coûte Similarweb ?

Competitive Intelligence starts at $125 per month. Competitive Intel and SEO costs $335 per month, while the version adding ads costs $540 per month.

Similarweb est-il meilleur que Semrush ?

Semrush wins on keyword depth and rank tracking. Similarweb wins on whole-market traffic, referral traffic, and audience insights across 58 country markets.