Similarweb vs Raven Tools : Meilleur outil de recherche de mots clés en 2025

par | Juin 28, 2025

Gagnant
Similarweb best
9.0
  • Explorateur de mots-clés
  • Analyse des concurrents
  • Google Analytics Integration
  • Suivi des rangs
  • Website Research
  • AI Trend Analyzer
  • Paid Plans from $199/month
Finaliste
Raven Tools best
7.0
  • Recherche de mots clés
  • SERP Tracker
  • Site Auditor
  • Backlink Explorer
  • Google Analytics Integration
  • Essai gratuit disponible
  • Paid Plans from $39/mo
Similarweb vs Raven Tools

Trying to figure out the best recherche de mots-clés tool can feel like a real puzzle, right?

You want to find those perfect words that bring people to your site.

But with so many options, how do you pick?

It’s a common problem for anyone trying to get noticed online.

This article dives into Similarweb vs Raven Tools, looking at how each helps you find the best keywords. 

Aperçu

We’ve put both Similarweb and Raven Tools through their paces.

Our hands-on testing has guided this detailed comparison.

Focusing on how each tool performs in real-world keyword research scenarios.

CTA Similarweb

Ready to dominate your niche? Get similar insight into competitor strategies.

9sur 10

Tarifs : 14 Days Free Trial. Plans start from $199/month.

Caractéristiques principales :

  • Website & App Analytics
  • Competitive Analysis
  • Market Intelligence
CTA de Raven Tools

Our Raven Tools integration allows you to track ranking accurately. Try it now?

7sur 10

Tarifs : Free trial available. Premium Plan starts at $39/month.

Caractéristiques principales :

  • Automated Marketing Reports
  • Site Auditor
  • Suivi du classement

What is Similarweb?

Have you heard about Similarweb? It’s a big-picture tool. 

Think of it as your digital spyglass.

It shows you what’s happening across the entire internet, not just your website.

You can see how much traffic any website gets.

Découvrez également nos favoris Similarweb alternatives

CTA Similarweb
Similarweb
7.5

Prêt à dominer votre niche ? Obtenez un aperçu similaire des stratégies de vos concurrents. Découvrez leurs 5 principales sources de trafic et boostez votre référencement jusqu'à 20%. Explorez pour analyser avec des analyses puissantes maintenant !

Principaux avantages

  • Aperçu général du marché : Couvre plus de 100 millions de sites web et d'applications, offrant ainsi une vue d'ensemble de l'activité numérique.
  • Sources de trafic détaillées : Précise le trafic provenant des visites directes et des recherches, réseaux sociauxles références, le courrier électronique et les annonces publicitaires.
  • Analyse comparative des concurrents : Comparez les performances de votre site web à celles de 100 concurrents pour comprendre votre part de marché.
  • Démographie de l'audience : Fournit des informations sur l'âge, le sexe, la localisation et les centres d'intérêt des visiteurs.
  • Nouvelles données sur les mots-clés : Les données sur les mots-clés sont mises à jour quotidiennement, ce qui vous permet de repérer les mots-clés en vogue et de vous adapter rapidement.

Tarifs

  • Starter ($199/mois)
  • Équipe ($14 000/an)
  • Entreprise ($35,000/Year)
  • Entreprise (sur mesure)
Prix Similarweb

Avantages

  • Excellent pour les études de marché.
  • Great analyse des concurrents.
  • L'interface utilisateur est claire.
  • Les données relatives au trafic sont détaillées.
  • L'extension du navigateur est pratique.

Inconvénients

  • Moins de fonctionnalités SEO.
  • Limitée réseaux sociaux data.
  • Pas d'analyse robuste des liens retour.
  • Les données concernant les petits sites sont limitées.

What is Raven Tools?

Okay, let’s talk about Raven Tools. This one is more like an all-in-one toolbox for SEO.

It’s built to help you with various tasks, all in one place.

Think of it as a central hub for managing your website’s presence online.

Many agencies and freelances like it.

Découvrez également nos favoris Raven Tools alternatives

CTA de Raven Tools
Outils Raven
7.5

Join thousands of businesses already using this powerful tool. Our Raven Tools integration allows you to accurately track ranking for 15,000+ keywords and effortlessly create comprehensive keyword research reports. Stop guessing; start growing!

Principaux avantages

Raven Tools has its own set of strong points, often praised for its agency-friendly features.

  • Robust Reporting: You can create custom, white-label reports. This is great for clients.
  • Site Auditor: It scans your site for over 30 common SEO issues. This helps keep your website healthy.
  • Integrated Data: It pulls data from sources like Google Analytics, Google Search Console, and Majestic. This saves you time.
  • Generous Rank Tracking: You can track up to 30,000 keywords on its top plan. That’s a lot of monitoring!
  • Multi-User Access: Most plans include multiple users. This is perfect for teams.

Tarifs

  • Petites entreprises ($39/mois)
  • Démarrage ($79/mois)
  • Grandir ($139/mois)
  • Thrive ($249/mois)
  • Chef de file ($399/mois)
Prix des outils Raven

Avantages

  • Des options tarifaires plus abordables.
  • Excellent rapport en marque blanche.
  • Bon pour la gestion des clients.
  • Comprend de nombreux sièges d'utilisateurs.
  • L'audit du site est très complet.

Inconvénients

  • La base de données de mots-clés est plus petite.
  • Manque de fonctions avancées de référencement.
  • Il n'est pas aussi profond que certains de ses rivaux.
  • Certains problèmes de synchronisation des données se produisent.

Comparaison des fonctionnalités

Navigating the world of SEO tools can be tough.

We’ll now dive into a direct feature-by-feature comparison of Similarweb and Raven Tools.

Let’s see how they stack up in crucial areas for your digital marketing success.

1. Recherche de mots-clés

  • Similarweb: Focuses on trending keywords and provides broad market insights. It excels at showing traffic source and engagement for keywords across Google, Amazon, and YouTube, giving you a bigger picture of search intent. It’s less about finding detailed keyword difficulty or long-tail terms, but it shows what’s truly driving website traffic at a larger scale.
  • Raven Tools: Offers more traditional, detailed keyword research, including search volume and PPC data. It gathers data from multiple sources, making it a solid tool like Moz for generating ideas. However, it often lacks a specific “keyword difficulty” score, which some users, familiar with Semrush or Ahrefs, might miss for quick prioritization.

2. Competitor Analysis

  • Similarweb: This is where Similarweb provides a strong advantage. It’s built for competitor analysis, offering in-depth insights into your rivals’ website traffic, traffic analytics, and overall digital marketing strategies. You can easily see their share of voice, top traffic source channels, and even their competitor PPC strategies without deep dives into individual ad copy.
  • Raven Tools: Provides useful competitor analysis features, including side-by-side domain comparisons. It helps you quickly analyze a competitor’s backlink profile, domain authority, and organic keywords. While good, it doesn’t offer the same broad market-level insights as Similarweb, nor does it specialize in understanding the wider competitive landscape.
Similarweb Google Analytics Integration
  • Similarweb offers some backlink analysis capabilities, allowing you to see the top referring sites. However, it’s not its core strength. If you need deep backlinks data and comprehensive backlink profile audit, you’ll likely find it less robust than a dedicated tool like Ahrefs or Semrush.
  • Raven Tools: Integrates with Majestic and Moz for backlink analysis. It helps you explore competitors’ backlinks, identify opportunities, and categorize links. While not as exhaustive as Ahrefs for a backlink focus, it provides enough data for general seo efforts and link-building management within an all-in-one SEO suite.

4. Site Audits & Technical SEO

  • Similarweb: Provides basic site performance analysis. It isn’t designed for deep SEO audits or detailed on-page SEO recommendations. If you’re looking to optimize your site’s technical health, you may need a different tool, such as Screaming Frog, or a more comprehensive solution like Semrush.
  • Raven Tools: Offers a robust Site Auditor. It scans your website for over 17 types of SEO issues and provides actionable recommendations to fix them. This feature is a strong point for ensuring your on-page SEO and technical foundations are solid, helping you optimize your site for better rankings.

5. Rank Tracking

  • Similarweb: While it provides general keyword performance, its focus isn’t on granular daily rank tracking for individual keywords. It’s more about understanding high-level trending keywords and overall market shifts.
  • Outils Raven Excels in rank tracking. It permits you to monitor your keyword positions daily, weekly, or monthly across various search engines and locations. You can track 1,500 position checks on its Small Biz plan, scaling up to 30,000 on higher tiers, which is a significant advantage for consistent seo efforts.

6. Reporting & Integrations

  • Similarweb: Offers strong reporting capabilities, especially for presenting market insights and competitive overviews. Its data can be exported, and it integrates with various platforms, making it a good choice for sharing web analytics data.
  • Raven Tools: A standout feature for Raven Tools is its white-label reporting. You can create fully customizable reports from over 30 different modules, integrating data from tools like Google Analytics, Google Search Console, and even social media platforms. This makes it incredibly efficient for digital marketing agencies.
Raven Tools Backlink Explorer

7. Ease of Use & Learning Curve

  • Similarweb: Generally has an intuitive interface, especially for traffic analysis and broader market insights.16 The data is presented visually, making it easier to grasp complex information quickly. Its learning curve for general usage is quite low.
  • Raven Tools: While comprehensive, some users might find its interface a bit less streamlined compared to more modern all-in-one SEO tools. However, once you learn the ropes, it’s efficient for managing marketing efforts and creating reports. The initial setup might require a bit more navigation than expected.

Quels sont les critères de choix d'un outil de recherche de mots-clés ?

Choosing the right keyword research tool can significantly impact your SEO strategy. Here’s what truly matters:

  • Search Volume Accuracy: Does the tool provide reliable search volume data, not just ranges? This is crucial for understanding real demand.
  • Keyword Difficulty Scores: Does it offer a clear indication of how hard it is to rank for a detailed keyword? Look for a tool that considers more than just backlinks.
  • Competitor Insights: Can you easily perform competitor analysis and see what keywords your rivals, like Semrush, Moz, or SpyFu, are ranking for? This helps identify gaps.
  • SERP Features Analysis: Does it show you what SERP features (like featured snippets or ‘People Also Ask’) appear for keywords? This impacts click-through rates.
  • Search Intent Understanding: Does the tool help you identify the search intent behind keywords (informational, navigational, transactional, commercial)? This ensures that your content aligns with what users want.
  • Data Freshness & Database Size: Is the keyword database regularly updated? A larger, more current database means more opportunities and trending keywords.
  • Integration with Other SEO Features: Does it fit into an all-in-one SEO suite, offering SEO audits, on-page SEO suggestions, or backlink analysis? Some tools, such as Classement SE or Ahrefs, combine multiple features.
  • Facilité d'utilisation : Is the interface intuitive and straightforward? A complex tool that’s hard to navigate can slow down your seo efforts.

Verdict final 

So, Similarweb vs Raven Tools – which wins for keyword research?

We pick Similarweb.

It shines for most businesses and creators focused on organic traffic.

Its strength in competitor analysis and understanding web traffic trends is top-notch.

While Raven Tools is good. 

We’ve thoroughly tested these tools, just as we do for Recherche de liens, to provide you with trusted advice.

Forget endless Moz vs Ahrefs debates; we’ve found the clear winner for your SEO and SEM needs.

More of Similarweb

Here’s how Similarweb stacks up against other popular SEO and marketing tools, highlighting their key differences:

More of Raven Tools

Here’s how Raven Tools compares to other popular SEO and marketing platforms, highlighting their key features:

  • Raven Tools vs Ahrefs: Ahrefs offers deeper backlink analysis and extensive keyword data.
  • Raven Tools vs Semrush: Semrush provides a much larger keyword database and comprehensive all-in-one SEO features.
  • Raven Tools vs Content Raptor: Content Raptor focuses on AI-driven content optimization and improvements in content creation.
  • Raven Tools vs Surfer SEO: Surfer SEO specializes in on-page content creation and optimizing content for ranking.
  • Raven Tools vs Moz: Moz Pro focuses more on domain authority and detailed SEO research.
  • Raven Tools vs SE Ranking: SE Ranking offers similar all-in-one SEO features with competitive pricing and strong rank tracking.
  • Raven Tools vs Ubersuggest: Ubersuggest is a more budget-friendly tool like an entry-level SEO suite.
  • Raven Tools vs SpyFu: SpyFu excels in competitor PPC ad analysis and keyword insights.
  • Raven Tools vs Mangools: Mangools provides user-friendly tools for keyword research and local SERP analysis.
  • Raven Tools vs Ranktracker: Ranktracker’s core strength is its precise and reliable rank tracking capabilities.

Questions fréquemment posées

Is Similarweb better than Raven Tools for keyword research?

SimilarWeb excels in analyzing broad market trends and competitive website traffic. Raven Tools is better for traditional keyword data and detailed reporting, but its keyword database might be smaller.

Are there other good alternatives to these tools?

Yes, many! Popular alternatives for SEO and content creation include Semrush, Ahrefs, Moz Pro, SE Ranking, and Surfer SEO. Each has unique strengths.

Which tool is best for overall SEO and SEM efforts?

For an all-in-one SEO and SEM suite, tools like Semrush or Ahrefs often provide a broader range of features than either Similarweb or Raven Tools, covering more seo features.

Can Similarweb help with my content creation strategy?

Yes! Similarweb’s insights into trending keywords, audience interests, and competitor content performance are very valuable for planning your content creation and optimizing your efforts.

Raven Tools provides a decent backlink analysis through its integrations. However, dedicated backlink tools like Ahrefs or Moz Pro (via Moz vs) offer more in-depth data and features specifically for backlinks and backlink profile analysis.

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