Choosing the right tool to manage your business can be a challenge.
You want something that helps you stay organized, keeps track of clients, and maybe even automates some pesky tasks that consume your time.
That’s where CRM software comes in.
Keap and HoneyBook are popular options, and they promise to make your life easier.
But which one is the best fit for your business in 2025?
In this post, we’ll compare Keap vs HoneyBook, comparing their features, pricing, & ease of use.
By the end, you’ll be equipped to make the right decision for your needs.
Overview
To give you the most accurate comparison, we’ve spent weeks testing both Keap and HoneyBook.
We’ve explored their features, navigated their interfaces, and compared their customer support.
We’re sharing our firsthand experience to help you choose the right CRM.
Ready to get organized and save 15 hours a week? Keap’s powerful automation can make it happen. Go for ir now!
Pricing: You can try it for free. Paid plan starts at $249/month
Key Features:
- Email Marketing
- CRM
- Sales and Marketing Automation
Are you looking for a simple way to manage projects and get paid? Explore all its features.
Pricing: It has a free plan. The premium plan starts at $29/month.
Key Features:
- Client Communication Tools
- Online Invoicing and Payments
- Contract Management
What is Keap?
Ever feel like you’re juggling a million things at once? Keap gets it.
This CRM is like having a personal assistant for your business.
It helps you organize contacts, automate tasks, and even send emails.
Think of it as your central hub for all things sales and marketing.
Also, explore our favorite Keap alternatives…
Our Take
Keap is a fantastic option for small businesses to streamline their sales and marketing efforts. It’s user-friendly and packed with valuable features. However, it may not be best for larger companies with more complex needs.
Key Benefits
- Built-in email marketing: Send targeted emails to your audience.
- Easy-to-use automation: Automate tasks like sending follow-up messages and assigning leads.
- Sales pipeline management: Track your deals and identify opportunities.
- Ecommerce integrations: Connect Keap with your online store to manage orders and customers.
Pricing
Keap offers a free trial and a simple pricing structure to get you started.
- Simple plan: Starts at $249/month (Annually Billed) and offers two users and 1500 contacts.
Pros
Cons
What is HoneyBook?
Need a better way to work with clients? HoneyBook is your new best friend.
It’s designed for small businesses and freelancers who want to streamline their client experience.
From proposals to payments, HoneyBook keeps everything organized and in one place.
Say goodbye to scattered emails and messy spreadsheets!
Also, explore our favorite HoneyBook alternatives…
Our Take
Streamline your business and get back to doing what you love. HoneyBook’s intuitive platform automates tasks, manages clients, and gets you paid faster.
Key Benefits
- Stay easily organized: Manage all your projects, clients, and communication in one central hub.
- Get paid faster: Send invoices and receive payments online with ease.
- Boost your bookings: Create and send professional proposals in minutes.
- Automate your workflow: Streamline tasks like sending contracts and follow-up emails.
Pricing
HoneyBook offers a free trial to get a feel for the platform. They have a simple pricing structure with two main options:
- Starter: $29/month.
- Essentials: $49/month.
- Premium: $109/month.
Pros
Cons
Feature Comparison
Let’s dive deeper and see how these two CRMs compare feature by feature.
This is where things get interesting!
1. Ease of Use
- Keap: Keap is powerful but can be overwhelming for beginners. The interface has a lot going on, and I am learning how to navigate it effectively. It takes time. Think of it like a powerful sports car – you need some practice before taking advantage of its capabilities.
- HoneyBook: HoneyBook, on the other hand, is designed with simplicity in mind. The interface is clean & intuitive, making it easy to find what you need. It’s more like a user-friendly family car – easy to drive and perfect for everyday use.
2. Workflow Management
- Keap: Keap excels at workflow automation. You can create complex automated workflows to streamline your business operations, marketing campaigns, and sales automation. This is a massive time-saver for small business owners juggling multiple administrative tasks.
- HoneyBook: HoneyBook offers basic workflow management features but is not as robust as Keap. While you can automate some tasks, you will find a different level of flexibility and customization.
3. Project Management
- HoneyBook: HoneyBook excels at project management. It provides tools to easily manage projects from start to finish, including proposals, contracts, and timely payments. This makes it an excellent choice for freelancers and agencies that need to keep track of client projects.
- Keap: Keap offers basic task management features, but its project management capabilities are less comprehensive than HoneyBook’s.
4. Client Relationships
- HoneyBook: HoneyBook is built around fostering strong client relationships. It provides tools to communicate with clients, track their progress, and gather feedback. It’s all about creating a seamless and enjoyable client experience.
- Keap: Keap focuses more on lead management and sales. While it does offer tools to manage contacts, it’s not as client-centric as HoneyBook.
5. Business Management
- Keap: Keap is a more comprehensive business management solution. It offers so many features, including sales and marketing automation, e-commerce integrations, and advanced reporting.
- HoneyBook: HoneyBook is more specialized, focusing on client and project management for service-based businesses.
6. Integrations
- Keap: Keap integrates with a wide range of third-party apps, giving you more flexibility to connect your favorite tools.
- HoneyBook: HoneyBook has a more limited number of integrations, which could be a drawback if you rely heavily on specific apps.
7. Customer Support
- Keap and HoneyBook both offer excellent customer support. You can access help via phone, email, or chat. They also have extensive knowledge bases and online communities. If you ever encounter a problem, you can be confident you’ll get the needed assistance.
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What to Look for When Choosing a CRM?
- Customization: Can you customize the platform to fit your brand? For example, can you create a branded client portal for seamless communication? You want a system that works for you, not the other way around.
- Payment and Invoices: How easy is it to send invoices and get paid? Is there a hassle-free way to collect payments and offer flexible options to your clients?
- Email Communication: Does it have good email templates? Are you tired of writing the same emails over and over? A good CRM will have templates and automation to save you time.
- Free Trial: Before you commit, can you start free trial? This lets you test the system and make sure you truly love HoneyBook or Keap before you invest.
- Pricing: Consider the total HoneyBook cost or Keap’s price, including any hidden fees. Also, look for a promo code to save money.
Final Verdict
For most small businesses and freelancers, we recommend HoneyBook.
Its user-friendly interface, client-focused features, and streamlined workflows make it a joy to use.
While Keap offers more advanced automation and customization, it has a steeper learning curve and a higher price tag.
Ultimately, the best CRM for you depends on your specific needs and priorities.
If you’re looking for an easy-to-use platform that helps you build strong client relationships, HoneyBook is the clear winner.
But if you need a more robust solution with advanced automation capabilities, Keap might be a better fit.
We’ve spent countless hours testing and comparing these two popular CRMs.
Trust our expertise to help you make the right decision for your business.
More of Keap
Here’s a comparison of Keap with various alternatives:
- Keap vs Pipedrive: Keap excels in marketing automation and integrated sales. Pipedrive focuses more on visual sales pipeline management and deal tracking.
- Keap vs GoHighLevel: GoHighLevel is an all-in-one platform for agencies, offering white-label options and extensive automation.
- Keap vs ActiveCampaign: Keap provides an all-in-one business automation solution for service-based small businesses. ActiveCampaign specializes in sophisticated email marketing and customer experience automation.
- Keap vs HubSpot: Keap integrates CRM, marketing automation, and e-commerce for small businesses. HubSpot offers a broader suite of hubs for sales, marketing, service, and content, suitable for various business sizes.
- Keap vs ClickFunnels: Keap offers CRM, marketing automation, and e-commerce. ClickFunnels is primarily a sales funnel and landing page builder with some lead collection functionality.
- Keap vs Folk: Keap provides robust sales and marketing automation with deep customization. Folk offers a simpler, user-friendly interface focused on collaborative contact management.
- Keap vs Instantly: Keap is a comprehensive CRM and automation platform for sales and marketing. Instantly specializes in outbound sales outreach and lead generation.
- Keap vs ClickUp: Keap is a dedicated CRM with strong sales and marketing automation. ClickUp is a versatile project management tool that can be configured as a CRM.
- Keap vs Monday CRM: Keap is a dedicated CRM focused on small business sales and marketing automation. Monday CRM is a flexible work OS with strong customizable CRM capabilities for collaborative workflows.
- Keap vs Capsule CRM: Keap offers advanced marketing automation and integrated business solutions. Capsule CRM is designed for simplicity and affordability, ideal for small—to medium-sized businesses.
- Keap vs Insightly: Keap focuses on robust marketing automation and lead management. Insightly provides contact and project management with workflow automation, suitable for small—to mid-sized businesses.
- Keap vs Freshsales CRM: Keap offers strong automation and is geared towards small businesses. Freshsales CRM is known for its affordability, user-friendly interface, and broad integrations.
- Keap vs Salesforce: Keap is tailored for small business CRM and marketing automation. Salesforce is a highly customizable, scalable, industry-leading CRM for businesses of all sizes, especially enterprises.
- Keap vs Zendesk: Keap excels in sales and marketing automation and e-commerce. Zendesk is primarily a customer service and support platform with robust ticketing and collaboration features.
More of Honeybook
Here’s a brief comparison of Honeybook with these software solutions:
- Honeybook vs Pipedrive: Honeybook focuses on client and project management for freelancers and small businesses, while Pipedrive specializes in visual sales pipeline management for sales teams.
- HoneyBook vs GoHighLevel: HoneyBook is great for creative businesses and freelancers. It helps with client booking, contracts, and payments in one place. GoHighLevel is an all-in-one platform for marketing agency needs.
- Honeybook vs Keap: Honeybook streamlines client and project workflows with integrated payments, while Keap provides comprehensive sales and marketing automation for business growth.
- Honeybook vs ActiveCampaign: Honeybook is an all-in-one platform for client management and project workflows, while ActiveCampaign excels in advanced email marketing automation and customer relationship management.
- Honeybook vs Hubspot: Honeybook provides a streamlined solution for small businesses managing client projects, whereas HubSpot offers a wide range of marketing, sales, and service tools for scaling companies.
- Honeybook vs Clickfunnels: Honeybook is a client management and payment processing platform; ClickFunnels is primarily a sales funnel builder designed for lead generation and online sales.
- Honeybook vs Folk: Honeybook is an all-in-one platform for client management, proposals, and payments, while Folk focuses on collaborative contact organization and team-based CRM.
- Honeybook vs Instantly: Honeybook provides an integrated solution for client and project management, while Instantly is a specialized tool for high-volume cold email outreach and deliverability.
- Honeybook vs Clickup: Honeybook is designed for client and project workflow management with integrated invoicing, while ClickUp is a versatile platform for project management, task tracking, and team collaboration.
- Honeybook vs Monday: Honeybook streamlines client processes and payments for service businesses, while Monday CRM offers customizable visual workflows for diverse project and sales management.
- Honeybook vs Capsule: Honeybook focuses on project-based client management and integrated payments, whereas Capsule CRM is a straightforward CRM for general contact organization and sales pipeline tracking.
- Honeybook vs Insightly: Honeybook offers an all-in-one solution for creative professionals to manage client projects, while Insightly provides a more robust CRM with advanced sales, marketing, and project management capabilities.
- Honeybook vs Freshsales: Honeybook is designed for client-focused project management and invoicing, while Freshsales CRM is a comprehensive sales automation platform with robust lead management and reporting.
- Honeybook vs Salesforce: Honeybook provides a user-friendly platform for small business client management, while Salesforce is an expansive, highly customizable enterprise-level CRM with extensive sales, service, and marketing functionalities.
Frequently Asked Questions
Is Keap or HoneyBook better for beginners?
HoneyBook is generally easier to learn and use, making it a good choice for beginners. Keap has a steeper learning curve due to its advanced features.
Can I use Keap or HoneyBook for free?
Keap and HoneyBook offer free trials, allowing you to simply test their features before committing to a paid plan. Both platforms have a permanently free version.
Which CRM is best for small businesses?
Both platforms can work for small businesses. HoneyBook is excellent for client-focused businesses, while Keap is better for businesses needing strong automation and sales features.
Does Keap or HoneyBook offer better customer support?
Both companies provide excellent customer support through various phone, email, and chat channels. They also have helpful resources like knowledge bases and community forums.
What if I need help migrating my data to a new CRM?
Keap and HoneyBook offer data migration services to help you seamlessly transfer your existing data to their platforms. Contact their support teams for assistance with the process.
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