⚡ Verdetto rapido:
- Prezzi: Mantenere CRM is listed at $299/month (annually billed). HoneyBook paid plans start at $29/month.
- Ideale per: Keap suits piccole imprese running sales and marketing automation. HoneyBook suits solo service providers who send proposals, contracts, and invoices.
- Differenza fondamentale: Keap builds sales campaigns, landing pages, and lead scoring. HoneyBook manages the client project from inquiry to final payment.
- La nostra scelta: Keap, rated 4.2 against HoneyBook at 3.2, because it covers far more of the customer journey in one dashboard.
These two tools get compared constantly, but they were built for different jobs.
Keap chases new leads and pushes them through a sales pipeline.
HoneyBook waits for the inquiry, then handles the paperwork and payments.
One is a growth engine. The other is a client admin desk.
Picking wrong means paying a monthly fee for features you never touch.
Panoramica
This Keap vs HoneyBook comparison covers pricing, key features, and ease of use.
We also break down which type of business each tool fits.
Le nostre fonti includono documentazione pubblicata, pagine dei prezzi e recensioni di G2.
Our writers also spent hands on time inside both platforms.
Tali annotazioni compaiono nella sezione "Cosa ha notato il nostro team" qui di seguito.
Che cos'è Keap?
Keap is a customer relationship management platform built for piccola impresa proprietari.
It combines CRM, sales and marketing automation, and e commerce into one dashboard.
The company was formerly known as Infusionsoft before the rebrand.
Keap automates almost every stage of the sales journey.
That includes lead capture, follow up, invoicing and payment processing, and analytics.
The walkthrough below shows how the pieces fit together.
Include inoltre uno strumento di scrittura basato sull'intelligenza artificiale per creare testi di marketing più velocemente.
Keap connects lead capture, email marketing, and payments in one place. Keap customers who automate report saving 10 hours per week.
Prezzi Keap
Here is what Keap costs in 2026 according to our pricing dati.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Mantenere | 299 dollari al mese (fatturazione annuale) | Small businesses running sales and marketing automation in one system |
Pricing verified August 2026.
Prova gratuita: Yes. Keap offers a 14 day free trial with access to all features.
Garanzia di rimborso: No published refund window. The trial is the safe way to test before you commit.
📌 Nota: Keap plans are priced by contact list size, so the bill climbs as your contact record count crosses each threshold. Each extra seat on your sales team adds $30 per month.
⚠️ Pricing conflict: Our CSV data lists a single $299/month rate (annually billed). Keap’s public pricing page currently shows three tiers instead: Lite from $79/month, Pro from $169/month, and Max from $199/month, each for 500 contacts. Keap also charges a one time $499 onboarding fee for Expert Coaching. Check the live pricing page before you buy.
Principali vantaggi di Keap
Here is what makes Keap worth a look:
- Fewer tools to pay for: Keap replaces separate CRM, email, and project apps. Keap customers who use automation report a 38% increase in revenue.
- Strumento per la creazione di campagne: A visual flowchart tool for building campaigns. You map when-then rules with drag and drop tools.
- Punteggio dei lead: Keap rates each prospect by engagement level. That lets you score leads and work the hottest new lead first.
- Consegnabilità: Keap claims a 99.5% delivery rate on email campaigns sent through the platform.
- Business line: A separate number for calls and texts keeps personal and work messages apart.
- Onboarding help: Free migration, a dedicated success manager, checklists, and training webinars ship with every plan.
Cosa ha notato il nostro team
Nostro scrittore signed up for Keap and built a short follow up sequence from scratch. Here is what stood out from that hands on time:
Vantaggi e svantaggi di Keap
✅ Pro
- Automation covers almost every stage of the sales process
- Connects with more than 2,500 platforms and tools
- Built in invoicing plus many payment processing integrations
- Migrazione gratuita e un responsabile dedicato al successo del cliente.
- Setup can be done in as little as 20 minutes
❌ Contro
- Pricing is high enough to deter brand new small businesses
- The bill jumps sharply once contact thresholds are crossed
- The $499 onboarding fee is charged on top of the subscription
- The user community is quiet compared to bigger crm platforms
Che cos'è HoneyBook?
HoneyBook is a client management platform for independent service based businesses.
Photographers, planners, designers, and coaches make up most of its user base.
It helps small businesses book more clients, manage projects, and get paid in one place.
The goal is to cut the admin sprawl of juggling five separate apps.
Everything runs in the browser or through the mobile apps on iOS and Android.
This review video walks through the client workflow end to end.
HoneyBook
Send proposals, contracts, and invoices from a single branded file. Clients review, sign, and pay without leaving the page.
Prezzi di HoneyBook
Here is what HoneyBook cost looks like across its three tiers.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $29/mese | Solo owners sending a few contracts and invoices |
| Essenziali | $49/mese | Busier liberi professionisti who need automations and scheduling |
| Premio | $ 109/mese | Small teams with multiple seats and priority support |
Pricing verified August 2026.
Prova gratuita: Yes. HoneyBook is free to try, so you can build a project and test the client portal first.
Garanzia di rimborso: No published refund window. Annual billing locks you in for the year.
📌 Nota: Payments are separate from the subscription. Clients can pay by credit card, ACH transfer, Apple Pay, or Google Pay, and processing fees apply to each transaction.
⚠️ Pricing conflict: Our CSV data lists Starter at $29, Essentials at $49, and Premium at $109 per month. HoneyBook’s own marketing quotes plans from $36/month and an Unlimited Annual plan at $390 per year, which saves $78 against monthly billing. A promo code can cut the first year to $195. Verify on the live site before you subscribe.
Principali vantaggi di HoneyBook
Here is where HoneyBook earns its keep:
- One interactive file: Clients review a proposal, sign contracts, and pay invoices without leaving the page. That single connection replaces a long email thread.
- Branded client portal: You can customize the portal so clients access files, brochures, and packages under your own brand.
- Assistente di scrittura AI: It summarizes a project history or drafts a personal reply when you need to respond fast.
- Moduli di richiesta informazioni: Integrated forms turn new inquiries into projects automatically, with names, dates, types, and stages already filled.
- Pagamenti online: Secure, direct, digital payments with no separate merchant account to set up.
- Calendar and questionnaires: Scheduling syncs with Google Calendar, and questionnaires collect client details as the work moves along.
Cosa ha notato il nostro team
Our writer set up a full client project in HoneyBook, from inquiry form to paid invoice. Here is what stood out:
💡 Consiglio da professionista: Owners who love HoneyBook almost always point to the paperwork flow, and will recommend HoneyBook to a friend on that basis alone. The complaints cluster around transaction fees and thin marketing features.
Pro e contro di HoneyBook
✅ Pro
- Contracts, invoices, and payments live in one signed file
- Much cheaper entry price than most crm platforms
- Client portal looks polished without any design work
- Strong mobile apps for running the business away from a desk
❌ Contro
- No landing page builder and no lead scoring
- Payment processing fees come out of every transaction
- Automation is basic next to a full marketing strumento di automazione
- Weak fit for e commerce businesses selling products
Confronto delle funzionalità
Both tools call themselves a CRM, but the key features barely overlap. Here are nine areas where the gap shows, plus a full pricing breakdown at the end.
| Caratteristica | Mantenere | HoneyBook |
|---|---|---|
| Prezzo di partenza | Il costo di Zendesk aumenta in base alle dimensioni del team. I team di supporto numerosi potrebbero scoprire che il prezzo per agente si accumula rapidamente nei piani tariffari più elevati. | $29/mese |
| Prova gratuita | ✅ 14 giorni | ✅ |
| Generatore di landing page | ✅ | ❌ |
| Punteggio dei lead | ✅ | ❌ |
| Contracts & E-Signature | ❌ | ✅ |
| Portale clienti | ❌ | ✅ |
| Automazione del marketing | 3 dollari al mese contro 5,83 dollari al mese | ✅ Assistente AI per la creazione di schemi |
| Integrazioni | 2,500+ | Limited set |
| Ideale per | Automazione delle vendite e del marketing | Client projects and invoices |
1. Costruttore di automazione
Mantenere: The Campaign Builder is a visual flowchart for building campaigns with drag and drop tools. You chain automated actions using when-then logic, so a form fill can trigger a tag, an email, and a task at once. Advanced automations here handle multi step sales campaigns, not just single reminders.
HoneyBook: Automation runs on simpler triggers tied to a project stage. It sends the same emails to every new inquiry and nudges clients about unsigned files. That removes busywork, but it will not run branching marketing automations.
2. Contact Records and Invoicing
Mantenere: Every contact record holds tags, custom fields, notes, and full history. Built in invoicing sits inside the same record, alongside payment processing integrations. That keeps sales and billing on one timeline.
HoneyBook: Records are organized around the project rather than the person. You send professional invoices from inside the project file, and the client pays in the same view. It is cleaner for one off bookings, thinner for long term lead management.
3. Client Communication and Scheduling
Mantenere: Email and testo both run from the platform, and every plan includes a dedicated business line for calls and texts. Automated tasks and notifications fire off customer interactions. The Keap app carries the same posta in arrivo to your phone.
HoneyBook: Scheduling is native, syncs with Google Calendar, and clients book straight from a link. There is no phone line, so calls stay on your personal number. For incontro heavy work, this is the stronger side.
4. Landing Pages and Templates
Mantenere: The landing page builder ships in the box. You can publish one landing page or connect multiple landing pages to different sales campaigns, then feed each web form straight into the CRM. Multiple landing pages plus checkout forms make lead capture and cross sells much easier.
HoneyBook: No landing pages here at all. Instead you get email templates, contract templates, and reusable brochures for your service packages. It saves writing time, but you still need a separate site for traffic.
⚠️ Avvertimento: If your growth goals depend on paid traffic and more leads, HoneyBook cannot do that job on its own. Budget for a page builder on top.
5. Sales Pipeline and Contracts
Mantenere: The sales pipeline is a drag and drop board of deal stages. Sales teams can run several sales pipelines side by side and see the whole customer journey. Contracts are not native, so you bring a third party tool for signatures.
HoneyBook: Online contracts are the headline feature. They are legally binding, ready to sign in the browser, and attached to the same file as the invoice. There is no deal pipeline for a sales team to work.
6. Lead Management and Getting Paid
Mantenere: Lead scoring rates each prospect by engagement, so a hot lead score moves to the top of the list. Tracking shows which source produced each new lead. That data is what lifts conversion rates over time.
HoneyBook: The online payment tool accepts credit card, ACH transfer, Apple Pay, and Google Pay. Online payments post against the project automatically and chase themselves with reminders. There is no lead score, so you sort inquiries by hand.
7. Funzionalità AI
Mantenere: Keap AI drafts email copy and suggests automations from a plain language prompt. It is aimed at the person building campaigns, not the person answering them. Useful when you are staring at a blank sequence.
HoneyBook: The AI Writing Assistant summarizes a project history or drafts a personal reply to a client. It works on the conversation you are already in. Different job, and honestly the more practical one day to day.
8. Email Marketing
Mantenere: Email marketing campaigns segment by tag, so email campaigns land as hyper targeted messages instead of one blast. Keap claims a 99.5% deliverability rate. This is the core of its sales automation story.
HoneyBook: Marketing services cover basic broadcasts and follow ups to your client list. There is no tag based segmentation engine behind it. Fine for a newsletter, weak for a real nurture sequence.
9. Reporting and Integrations
Mantenere: Pipeline management reports show where deals stall and which stage kills conversions. Keap connects with more than 2,500 platforms, so third party tools and third party integrations rarely become a blocker. That count is the widest advantage it holds.
HoneyBook: Integrations cover the everyday set: Google Calendar, Gmail, Zapier, QuickBooks, and accounting exports. Reporting stays at the project and payment level. Enough to run a solo business, not enough for a sales manager.
10. Prezzi e costi
This is the widest gap in the whole comparison. Here are the plans side by side.
| Livello | Mantenere | HoneyBook |
|---|---|---|
| Iscrizione | — | Quota iniziale: 29 $ al mese |
| Medio | — | Servizi essenziali: 49 dollari al mese |
| Superiore | 299 dollari al mese (fatturazione annuale) | Prezzo premium: 109 dollari al mese |
| Prova gratuita | 14 giorni, tutte le funzionalità | SÌ |
Mantenere: At $299/month billed annually, this is an investment, not an experiment. The price makes sense once automation replaces two or three other subscriptions. For an entry level owner, the monthly fee is hard to justify.
HoneyBook: Starter at $29/month is roughly a tenth of Keap’s listed rate. Remember that payment processing fees sit on top of the subscription. Heavy invoicing months cost more than the sticker price suggests.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Budget limitato | HoneyBook | Starts at $29 per month |
| Pagine di destinazione e acquisizione di lead | Mantenere | Built in page builder |
| Contracts clients can sign | HoneyBook | Native e-signature |
| Unico strumento con entrambi integrati | Mantenere | Campaign Builder branching logic |
| A sales pipeline for a team | Mantenere | Deal stages and lead scoring |
| Solo client admin | HoneyBook | One file per project |
💰 Il tuo budget
Keap plans sit far above HoneyBook on the price sheet. If cash is tight this year, the decision is already made for you.
🔌 Il tuo stack tecnologico
Keap offers over 2,500 connections, which matters if you already run other apps. HoneyBook covers the common few and expects you to stay inside it.
📈 Your Business Strategy
If your business strategy is to chase cold traffic and increase conversions, Keap fits. If it is repeat business from referrals, HoneyBook covers you for less.
🎓 Il tuo livello di esperienza
HoneyBook is the more user friendly of the two on day one. Keap features run deeper, and setup can take 20 minutes or several sessions depending on how much you automate.
🆓 Prove e demo gratuite
Both offer free trials, so run a real project through each before paying. Keap gives 14 days with every feature unlocked, and free tools like its on demand product training help you move faster.
🛟 Opzioni di supporto
Owners who have needed assistance mid setup get 24/7 chat, email, and weekday phone support from Keap, plus free migration and a success manager. HoneyBook expects you to communicate through chat and email only.
Guida al passaggio
Already on one of these? Here is what changes if you move.
Gmail e
✅ Cosa otterrai:
- A far smaller bill every month
- Contracts and e-signatures without a bolt on tool
- A branded client portal your clients actually see
❌ Cosa perderai:
- The landing page builder and checkout forms
- Lead scoring and the deal pipeline
- E commerce tools and the 2,500 app library
📋 Come effettuare il passaggio:
- Export contacts and tags from Keap as a CSV
- Open a HoneyBook trial and import the file
- Rebuild your top three sequences as project templates
Il Campaign Builder di Keap, con la sua interfaccia drag-and-drop, ti permette di pianificare percorsi completi per i clienti. Puoi attivare email, SMS, attività e modifiche alla pipeline in base al comportamento dei contatti.
✅ Cosa otterrai:
- Branching automation across the whole funnel
- Landing pages, web forms, and e commerce features
- Lead scoring, tagging, and pipeline reporting
❌ Cosa perderai:
- Native contracts and the signing flow
- The client portal and its polished look
- A very low entry price
📋 Come effettuare il passaggio:
- Esporta i dati dei tuoi clienti e dei progetti da HoneyBook
- Start a Keap trial and use the free migration help
- Map project stages to pipeline stages, then rebuild forms
Cosa non è stato trattato nella nostra recensione
This Keap review and HoneyBook comparison focused on solo owners and small teams. We did not test bulk data migrations, custom API work, or how either platform holds up past a few thousand contacts. Payment processing rates were not measured against a real transaction volume either. If you run a larger sales team, your priorities will look different from what we covered here.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | HoneyBook |
| 🚀 Automazione | Mantenere |
| 📄 Contracts and Payments | HoneyBook |
| 🎯 Generazione di lead | Mantenere |
| 👶 Facilità d'uso | HoneyBook |
| 🔌 Integrazioni | Mantenere |
| 📊 Segnalazione | Mantenere |
| 🏆 Vincitore assoluto | Mantenere |
💳 Pagamenti integrati
Keap wins 4 of 7 categories. Keap CRM editor’s rating: 4.2 out of 5, against 3.2 for HoneyBook.
Ideale per: Sales and marketing automation, lead capture at scale, small businesses replacing three tools with one.
These are not really rivals. Keap is an acquisition machine that happens to include billing. HoneyBook is a client admin desk that happens to include a contact list.
We recommend Keap CRM if you need to bring in more leads and keep them moving. It is the better answer to “what is the miglior CRM for automating a small business,” even at the higher price.
HoneyBook is the smarter buy for a freelancer whose leads already arrive by referral. Paying $299 a month to automate ten inquiries makes no sense.
Più di Keap a confronto
Here is how Keap holds up against the other names on most shortlists:
Keap vince su: Built in invoicing, a dedicated phone line, and free migration on every plan
HubSpot vince su: A genuinely usable free tier, deeper reporting, and a much larger partner network
Keap contro Campagna attiva
Keap vince su: Payments inside the CRM, onboarding coaching, and the business line for calls and texts
ActiveCampaign vince su: Lower entry pricing, finer email segmentation, and a lighter learning curve for email only work
Keap contro GoHighLevel
Keap vince su: Stability, hands on onboarding, and a cleaner interface for non technical owners
GoHighLevel vince su: Agency white labelling, unlimited sub accounts, and flat rate pricing regardless of contact count
Keap contro Pipedrive
Keap vince su: Marketing automation depth, landing pages, and quote to payment in one system
Pipedrive vince su: Pipeline speed for outbound reps, per seat pricing, and simpler day to day deal tracking
Maggiori informazioni su HoneyBook rispetto a...
And here is where HoneyBook lands against its closest rivals:
HoneyBook contro Dubsado
HoneyBook vince su: Faster setup, stronger mobile apps, and a client facing experience that needs no tweaking
Dubsado vince su: Deeper form logic, more granular workflow control, and a free plan capped by project count instead of days
HoneyBook vince su: Contracts, invoicing, and a portal built for paying clients rather than staff
ClickUp vittorie su: Task depth, docs and whiteboards, and a free plan that covers small internal teams
HoneyBook vince su: Getting paid, signed agreements, and zero setup for a one person business
Lunedì CRM vince su: Custom boards, team dashboards, and reporting that scales past a handful of users
This video runs through a wider set of Alternative a HoneyBook.
Domande frequenti
A cosa serve Keap?
It is used to capture leads, follow up automatically, track deals, and collect payments. Small businesses run their sales and marketing automation from one dashboard instead of four apps.
HoneyBook è un CRM?
Yes, though a narrow one. It stores clients, projects, and files, but it is built around booking and billing rather than lead generation or scoring.
Quanto costa HoneyBook al mese?
Our data lists Starter at $29, Essentials at $49, and Premium at $109 per month. Payment processing fees are charged separately on each transaction you collect.
Keap è facile da usare?
Basic setup can be done in about 20 minutes. Deeper automations take longer, which is why every plan ships with a success manager and onboarding checklists.
Which one should a small business pick?
Pick Keap if you need more leads and automated follow up. Pick HoneyBook if leads already arrive and you just need contracts, invoices, and payments handled.
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