⚡ Краткий вывод:
- Цены: Кеап CRM is listed at $299/month (annually billed). HoneyBook paid plans start at $29/month.
- Лучше всего подходит для: Keap suits малый бизнес running sales and marketing automation. HoneyBook suits solo service providers who send proposals, contracts, and invoices.
- Ключевое отличие: Keap builds sales campaigns, landing pages, and lead scoring. HoneyBook manages the client project from inquiry to final payment.
- Наш выбор: Keap, rated 4.2 against HoneyBook at 3.2, because it covers far more of the customer journey in one dashboard.
These two tools get compared constantly, but they were built for different jobs.
Keap chases new leads and pushes them through a sales pipeline.
HoneyBook waits for the inquiry, then handles the paperwork and payments.
One is a growth engine. The other is a client admin desk.
Picking wrong means paying a monthly fee for features you never touch.
Обзор
This Keap vs HoneyBook comparison covers pricing, key features, and ease of use.
We also break down which type of business each tool fits.
В качестве источников информации мы используем опубликованную документацию, страницы с ценами и отзывы на G2.
Our writers also spent hands on time inside both platforms.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
Что такое Keap?
Keap is a customer relationship management platform built for малый бизнес владельцы.
It combines CRM, sales and marketing automation, and e commerce into one dashboard.
The company was formerly known as Infusionsoft before the rebrand.
Keap automates almost every stage of the sales journey.
That includes lead capture, follow up, invoicing and payment processing, and analytics.
The walkthrough below shows how the pieces fit together.
🏆 Победитель: Киап
Keap connects lead capture, email marketing, and payments in one place. Keap customers who automate report saving 10 hours per week.
Низкие цены
Here is what Keap costs in 2026 according to our pricing данные.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Кеап | 299 долларов в месяц (при годовой оплате) | Small businesses running sales and marketing automation in one system |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Keap offers a 14 day free trial with access to all features.
Гарантия возврата денег: No published refund window. The trial is the safe way to test before you commit.
📌 Примечание: Keap plans are priced by contact list size, so the bill climbs as your contact record count crosses each threshold. Each extra seat on your sales team adds $30 per month.
⚠️ Pricing conflict: Our CSV data lists a single $299/month rate (annually billed). Keap’s public pricing page currently shows three tiers instead: Lite from $79/month, Pro from $169/month, and Max from $199/month, each for 500 contacts. Keap also charges a one time $499 onboarding fee for Expert Coaching. Check the live pricing page before you buy.
Основные преимущества Keap
Here is what makes Keap worth a look:
- Fewer tools to pay for: Keap replaces separate CRM, email, and project apps. Keap customers who use automation report a 38% increase in revenue.
- Конструктор кампаний: A visual flowchart tool for building campaigns. You map when-then rules with drag and drop tools.
- Оценка потенциальных клиентов: Keap rates each prospect by engagement level. That lets you score leads and work the hottest new lead first.
- Возможность реализации: Keap claims a 99.5% delivery rate on email campaigns sent through the platform.
- Business line: A separate number for calls and texts keeps personal and work messages apart.
- Onboarding help: Free migration, a dedicated success manager, checklists, and training webinars ship with every plan.
Что заметила наша команда
Наш писатель signed up for Keap and built a short follow up sequence from scratch. Here is what stood out from that hands on time:
Преимущества и недостатки Keap
✅ Плюсы
- Automation covers almost every stage of the sales process
- Connects with more than 2,500 platforms and tools
- Built in invoicing plus many payment processing integrations
- Бесплатная миграция и выделенный менеджер по работе с клиентами.
- Setup can be done in as little as 20 minutes
❌ Минусы
- Pricing is high enough to deter brand new small businesses
- The bill jumps sharply once contact thresholds are crossed
- The $499 onboarding fee is charged on top of the subscription
- The user community is quiet compared to bigger crm platforms
Что такое HoneyBook?
HoneyBook is a client management platform for independent service based businesses.
Photographers, planners, designers, and coaches make up most of its user base.
It helps small businesses book more clients, manage projects, and get paid in one place.
The goal is to cut the admin sprawl of juggling five separate apps.
Everything runs in the browser or through the mobile apps on iOS and Android.
This review video walks through the client workflow end to end.
Медовая Книга
Send proposals, contracts, and invoices from a single branded file. Clients review, sign, and pay without leaving the page.
Цены на HoneyBook
Here is what HoneyBook cost looks like across its three tiers.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 29 долларов в месяц | Solo owners sending a few contracts and invoices |
| Основные сведения | 49 долларов в месяц | Busier фрилансеры who need automations and scheduling |
| Премиум | 109 долларов в месяц | Small teams with multiple seats and priority support |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. HoneyBook is free to try, so you can build a project and test the client portal first.
Гарантия возврата денег: No published refund window. Annual billing locks you in for the year.
📌 Примечание: Payments are separate from the subscription. Clients can pay by credit card, ACH transfer, Apple Pay, or Google Pay, and processing fees apply to each transaction.
⚠️ Pricing conflict: Our CSV data lists Starter at $29, Essentials at $49, and Premium at $109 per month. HoneyBook’s own marketing quotes plans from $36/month and an Unlimited Annual plan at $390 per year, which saves $78 against monthly billing. A promo code can cut the first year to $195. Verify on the live site before you subscribe.
Основные преимущества HoneyBook
Here is where HoneyBook earns its keep:
- One interactive file: Clients review a proposal, sign contracts, and pay invoices without leaving the page. That single connection replaces a long email thread.
- Branded client portal: You can customize the portal so clients access files, brochures, and packages under your own brand.
- Искусственный интеллект-помощник для написания текстов: It summarizes a project history or drafts a personal reply when you need to respond fast.
- Формы для запросов: Integrated forms turn new inquiries into projects automatically, with names, dates, types, and stages already filled.
- Онлайн-платежи: Secure, direct, digital payments with no separate merchant account to set up.
- Calendar and questionnaires: Scheduling syncs with Google Calendar, and questionnaires collect client details as the work moves along.
Что заметила наша команда
Our writer set up a full client project in HoneyBook, from inquiry form to paid invoice. Here is what stood out:
💡 Полезный совет: Owners who love HoneyBook almost always point to the paperwork flow, and will recommend HoneyBook to a friend on that basis alone. The complaints cluster around transaction fees and thin marketing features.
Плюсы и минусы HoneyBook
✅ Плюсы
- Contracts, invoices, and payments live in one signed file
- Much cheaper entry price than most crm platforms
- Client portal looks polished without any design work
- Strong mobile apps for running the business away from a desk
❌ Минусы
- No landing page builder and no lead scoring
- Payment processing fees come out of every transaction
- Automation is basic next to a full marketing инструмент автоматизации
- Weak fit for e commerce businesses selling products
Сравнение характеристик
Both tools call themselves a CRM, but the key features barely overlap. Here are nine areas where the gap shows, plus a full pricing breakdown at the end.
| Особенность | Кеап | Медовая Книга |
|---|---|---|
| Начальная цена | 299 долларов в месяц (в год) | 29 долларов в месяц |
| Бесплатная пробная версия | ✅ 14 дней | ✅ |
| Конструктор целевых страниц | ✅ | ❌ |
| Оценка лидов | ✅ | ❌ |
| Contracts & E-Signature | ❌ | ✅ |
| Клиентский портал | ❌ | ✅ |
| Автоматизация маркетинга | ✅ Продвинутый | ✅ Базовый |
| Интеграции | 2,500+ | Limited set |
| Лучше всего подходит для | Автоматизация продаж и маркетинга | Client projects and invoices |
1. Конструктор автоматизации
Кеап: The Campaign Builder is a visual flowchart for building campaigns with drag and drop tools. You chain automated actions using when-then logic, so a form fill can trigger a tag, an email, and a task at once. Advanced automations here handle multi step sales campaigns, not just single reminders.
Медовая книга: Automation runs on simpler triggers tied to a project stage. It sends the same emails to every new inquiry and nudges clients about unsigned files. That removes busywork, but it will not run branching marketing automations.
2. Contact Records and Invoicing
Кеап: Every contact record holds tags, custom fields, notes, and full history. Built in invoicing sits inside the same record, alongside payment processing integrations. That keeps sales and billing on one timeline.
Медовая книга: Records are organized around the project rather than the person. You send professional invoices from inside the project file, and the client pays in the same view. It is cleaner for one off bookings, thinner for long term lead management.
3. Client Communication and Scheduling
Кеап: Email and текст both run from the platform, and every plan includes a dedicated business line for calls and texts. Automated tasks and notifications fire off customer interactions. The Keap app carries the same входящие to your phone.
Медовая книга: Scheduling is native, syncs with Google Calendar, and clients book straight from a link. There is no phone line, so calls stay on your personal number. For встреча heavy work, this is the stronger side.
4. Landing Pages and Templates
Кеап: The landing page builder ships in the box. You can publish one landing page or connect multiple landing pages to different sales campaigns, then feed each web form straight into the CRM. Multiple landing pages plus checkout forms make lead capture and cross sells much easier.
Медовая книга: No landing pages here at all. Instead you get email templates, contract templates, and reusable brochures for your service packages. It saves writing time, but you still need a separate site for traffic.
⚠️ Предупреждение: If your growth goals depend on paid traffic and more leads, HoneyBook cannot do that job on its own. Budget for a page builder on top.
5. Sales Pipeline and Contracts
Кеап: The sales pipeline is a drag and drop board of deal stages. Sales teams can run several sales pipelines side by side and see the whole customer journey. Contracts are not native, so you bring a third party tool for signatures.
Медовая книга: Online contracts are the headline feature. They are legally binding, ready to sign in the browser, and attached to the same file as the invoice. There is no deal pipeline for a sales team to work.
6. Lead Management and Getting Paid
Кеап: Lead scoring rates each prospect by engagement, so a hot lead score moves to the top of the list. Tracking shows which source produced each new lead. That data is what lifts conversion rates over time.
Медовая книга: The online payment tool accepts credit card, ACH transfer, Apple Pay, and Google Pay. Online payments post against the project automatically and chase themselves with reminders. There is no lead score, so you sort inquiries by hand.
7. Функции ИИ
Кеап: Keap AI drafts email copy and suggests automations from a plain language prompt. It is aimed at the person building campaigns, not the person answering them. Useful when you are staring at a blank sequence.
Медовая книга: The AI Writing Assistant summarizes a project history or drafts a personal reply to a client. It works on the conversation you are already in. Different job, and honestly the more practical one day to day.
8. Email-маркетинг
Кеап: Email marketing campaigns segment by tag, so email campaigns land as hyper targeted messages instead of one blast. Keap claims a 99.5% deliverability rate. This is the core of its sales automation story.
Медовая книга: Marketing services cover basic broadcasts and follow ups to your client list. There is no tag based segmentation engine behind it. Fine for a newsletter, weak for a real nurture sequence.
9. Reporting and Integrations
Кеап: Pipeline management reports show where deals stall and which stage kills conversions. Keap connects with more than 2,500 platforms, so third party tools and third party integrations rarely become a blocker. That count is the widest advantage it holds.
Медовая книга: Integrations cover the everyday set: Google Calendar, Gmail, Zapier, QuickBooks, and accounting exports. Reporting stays at the project and payment level. Enough to run a solo business, not enough for a sales manager.
10. Ценообразование и стоимость
This is the widest gap in the whole comparison. Here are the plans side by side.
| Уровень | Кеап | Медовая Книга |
|---|---|---|
| Вход | — | Начальная цена: 29 долларов в месяц. |
| Середина | — | Базовый пакет: 49 долларов в месяц |
| Вершина | 299 долларов в месяц (при годовой оплате) | Премиум: 109 долларов в месяц |
| Бесплатная пробная версия | 14 дней, все функции | Да |
Кеап: At $299/month billed annually, this is an investment, not an experiment. The price makes sense once automation replaces two or three other subscriptions. For an entry level owner, the monthly fee is hard to justify.
Медовая книга: Starter at $29/month is roughly a tenth of Keap’s listed rate. Remember that payment processing fees sit on top of the subscription. Heavy invoicing months cost more than the sticker price suggests.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Медовая Книга | Starts at $29 per month |
| Целевые страницы и сбор лидов | Кеап | Built in page builder |
| Contracts clients can sign | Медовая Книга | Native e-signature |
| Расширенная автоматизация маркетинга | Кеап | Campaign Builder branching logic |
| A sales pipeline for a team | Кеап | Deal stages and lead scoring |
| Solo client admin | Медовая Книга | One file per project |
💰 Ваш бюджет
Keap plans sit far above HoneyBook on the price sheet. If cash is tight this year, the decision is already made for you.
🔌 Ваш технологический стек
Keap offers over 2,500 connections, which matters if you already run other apps. HoneyBook covers the common few and expects you to stay inside it.
📈 Your Business Strategy
If your business strategy is to chase cold traffic and increase conversions, Keap fits. If it is repeat business from referrals, HoneyBook covers you for less.
🎓 Ваш уровень опыта
HoneyBook is the more user friendly of the two on day one. Keap features run deeper, and setup can take 20 minutes or several sessions depending on how much you automate.
🆓 Бесплатные пробные версии и демо-версии
Both offer free trials, so run a real project through each before paying. Keap gives 14 days with every feature unlocked, and free tools like its on demand product training help you move faster.
🛟 Варианты поддержки
Owners who have needed assistance mid setup get 24/7 chat, email, and weekday phone support from Keap, plus free migration and a success manager. HoneyBook expects you to communicate through chat and email only.
Руководство по переключению
Already on one of these? Here is what changes if you move.
🔄 Переходите с Keap на HoneyBook?
✅ Что вы получите:
- A far smaller bill every month
- Contracts and e-signatures without a bolt on tool
- A branded client portal your clients actually see
❌ Что вы потеряете:
- The landing page builder and checkout forms
- Lead scoring and the deal pipeline
- E commerce tools and the 2,500 app library
📋 Как переключиться:
- Export contacts and tags from Keap as a CSV
- Open a HoneyBook trial and import the file
- Rebuild your top three sequences as project templates
🔄 Переходите с HoneyBook на Keap?
✅ Что вы получите:
- Branching automation across the whole funnel
- Landing pages, web forms, and e commerce features
- Lead scoring, tagging, and pipeline reporting
❌ Что вы потеряете:
- Native contracts and the signing flow
- The client portal and its polished look
- A very low entry price
📋 Как переключиться:
- Экспортируйте данные о клиентах и проектах из HoneyBook.
- Start a Keap trial and use the free migration help
- Map project stages to pipeline stages, then rebuild forms
Что не было рассмотрено в нашем обзоре
This Keap review and HoneyBook comparison focused on solo owners and small teams. We did not test bulk data migrations, custom API work, or how either platform holds up past a few thousand contacts. Payment processing rates were not measured against a real transaction volume either. If you run a larger sales team, your priorities will look different from what we covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Медовая Книга |
| 🚀 Автоматизация | Кеап |
| 📄 Contracts and Payments | Медовая Книга |
| 🎯 Генерация лидов | Кеап |
| 👶 Простота использования | Медовая Книга |
| 🔌 Интеграции | Кеап |
| 📊 Составление отчетов | Кеап |
| 🏆 Общий победитель | Кеап |
🏆 ПОБЕДИТЕЛЬ: KEAP
Keap wins 4 of 7 categories. Keap CRM editor’s rating: 4.2 out of 5, against 3.2 for HoneyBook.
Лучше всего подходит для: Sales and marketing automation, lead capture at scale, small businesses replacing three tools with one.
These are not really rivals. Keap is an acquisition machine that happens to include billing. HoneyBook is a client admin desk that happens to include a contact list.
We recommend Keap CRM if you need to bring in more leads and keep them moving. It is the better answer to “what is the лучшая CRM for automating a small business,” even at the higher price.
HoneyBook is the smarter buy for a freelancer whose leads already arrive by referral. Paying $299 a month to automate ten inquiries makes no sense.
Больше информации о Keap по сравнению с другими компаниями.
Here is how Keap holds up against the other names on most shortlists:
Кип побеждает по следующим пунктам: Built in invoicing, a dedicated phone line, and free migration on every plan
HubSpot побеждает по следующим показателям: A genuinely usable free tier, deeper reporting, and a much larger partner network
Киап против ActiveCampaign
Кип побеждает по следующим пунктам: Payments inside the CRM, onboarding coaching, and the business line for calls and texts
ActiveCampaign побеждает по следующим показателям: Lower entry pricing, finer email segmentation, and a lighter learning curve for email only work
Киап против GoHighLevel
Кип побеждает по следующим пунктам: Stability, hands on onboarding, and a cleaner interface for non technical owners
GoHighLevel побеждает в следующих матчах: Agency white labelling, unlimited sub accounts, and flat rate pricing regardless of contact count
Киап против Пайпдрайв
Кип побеждает по следующим пунктам: Marketing automation depth, landing pages, and quote to payment in one system
Pipedrive побеждает в следующих условиях: Pipeline speed for outbound reps, per seat pricing, and simpler day to day deal tracking
Больше сравнений HoneyBook
And here is where HoneyBook lands against its closest rivals:
HoneyBook против Dubsado
HoneyBook побеждает по следующим показателям: Faster setup, stronger mobile apps, and a client facing experience that needs no tweaking
Дубсадо побеждает по следующим критериям: Deeper form logic, more granular workflow control, and a free plan capped by project count instead of days
HoneyBook побеждает по следующим показателям: Contracts, invoicing, and a portal built for paying clients rather than staff
ClickUp побеждает по: Task depth, docs and whiteboards, and a free plan that covers small internal teams
HoneyBook побеждает по следующим показателям: Getting paid, signed agreements, and zero setup for a one person business
В понедельник CRM-системы добились успеха в следующих областях: Custom boards, team dashboards, and reporting that scales past a handful of users
This video runs through a wider set of Альтернативы HoneyBook.
Часто задаваемые вопросы
Для чего используется Keap?
It is used to capture leads, follow up automatically, track deals, and collect payments. Small businesses run their sales and marketing automation from one dashboard instead of four apps.
HoneyBook — это CRM-система?
Yes, though a narrow one. It stores clients, projects, and files, but it is built around booking and billing rather than lead generation or scoring.
Сколько HoneyBook взимает в месяц?
Our data lists Starter at $29, Essentials at $49, and Premium at $109 per month. Payment processing fees are charged separately on each transaction you collect.
Легко ли пользоваться Keap?
Basic setup can be done in about 20 minutes. Deeper automations take longer, which is why every plan ships with a success manager and onboarding checklists.
Which one should a small business pick?
Pick Keap if you need more leads and automated follow up. Pick HoneyBook if leads already arrive and you just need contracts, invoices, and payments handled.
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