Instantly vs Mailshake: Best Sales Engagement Tool in 2024

Are you exhausted of juggling multiple tools for your sales outreach?

Do you wish there was a simpler way to connect with leads and close deals? You’re not alone!

Many businesses need help finding the right sales engagement platform.

In this post, we’ll break down Instantly vs Mailshake and their key differences, examining their strengths & weaknesses to help you make an informed decision.

Let’s Dive in together!

Visión general

To give you the most accurate comparison, we’ve spent weeks testing both Instantly and Mailshake.

We dove deep into their features, explored their pricing plans, and even sent out our own campaigns to see them in action.

Now, let’s break down what we discovered.

What is Instantly?

Have you ever wished your emails could magically appear in your prospect’s inbox?

Instantly, it might be the closest you can get!

This powerful tool is designed to enhance your email deliverability and help you connect with more leads.

Think of it as your secret weapon for sales outreach.

Explore también nuestros Instantly alternatives…

What is Mailshake?

Need a tool to streamline your sales outreach?

Mailshake might be just what you’re looking for!

It’s a simple but powerful platform that helps you automate your emails, track your progress, and close more deals.

Think of it as your all-in-one sales engagement assistant.

Explore también nuestros Mailshake alternatives…

Comparación de funciones

Ready to dive into a detailed comparison of Instantly vs. Mailshake?

We’ll explore 11 key features to help you determine which platform best suits your cold emailing and sales engagement needs.

1. Lead Generation & Database Access

• Instantly: Features a built-in Instantly lead finder with access to a database of around 160 million verified leads. It empowers Instantly users to find contacts directly within the platform, making it a strong choice for those without existing lead sources.
• Mailshake: While Mailshake focuses on cold email outreach, its native lead generation capabilities are less extensive. It offers a data finder feature but generally relies on users bringing their own lists, though it does support LinkedIn automation for lead sourcing.

2. Email Deliverability & Warm-up

• Instantly: Excels in email deliverability with its robust email warm-up system, unlimited email accounts connection, and inbox rotation. It aims to keep your emails out of the spam folder and improve sender reputation by simulating real human interactions. It also includes an email domain setup assistant.
• Mailshake: Provides email warm-up tools and deliverability checks, including SPF, DKIM, and DMARC verification, to help improve email deliverability. It also offers email validation credits to maintain a clean email list and prevent emails from landing in the spam folder.

3. Email Sending & Management

• Instantly: Allows you to connect unlimited email accounts and utilize all your sending accounts with automated inbox rotation. It features a unified inbox to manage replies across all connected email accounts, simplifying the process for Instantly users.
• Mailshake: Supports connecting multiple email accounts and offers email rotation to improve deliverability and allow higher daily sending volumes. It also provides a Lead Catcher to centralize lead responses.

4. Sales Engagement & Automation

• Instantly: A comprehensive sales engagement platform that Instantly turns leads into clients with provider automated email sequences, advanced scheduling, and personalization at scale using AI Spintax. It’s designed for high-volume cold emailing.
• Mailshake: Offers robust sales engagement features, including automated follow-ups, personalization at scale, and the ability to send personalized cold emails. It also provides task automation and workflow management.

5. Multi-Channel Outreach

• Instantly: Primarily focuses on cold email outreach. While it integrates with other tools, its core strength and features are centered around email campaigns.
• Mailshake: Offers broader multi-channel outreach capabilities, allowing sales teams to engage prospects through email, phone (with unlimited free dialer minutes), and LinkedIn automation, providing a more versatile cold outreach approach.

6. Campaign Analytics & Optimization

• Instantly: Provides detailed campaign analytics, including open rates, click rates, reply rates, and even opportunities and revenue tracking, allowing Instantly users to optimize their outreach campaigns beyond basic metrics. It also supports A/Z testing.
• Mailshake: Offers comprehensive campaign analytics to track opens, clicks, replies, and bounces across multiple channels. It also includes A/B testing features to compare different email templates and subject lines for optimized cold email campaigns.

7. User Interface & Ease of Use

• Instantly: Generally praised for its modern, clean, and intuitive user interface, making it easy for sales teams to set up and manage their outreach campaigns quickly.
• Mailshake: Some users find its interface to be a bit dated compared to newer platforms, though it is still functional and user-friendly for setting up cold email campaigns.

8. CRM Integration

• Instantly: Integrates with popular CRMs and other sales tools, and also offers its own CRM functionality to manage leads.
• Mailshake: Offers native integrations with leading CRMs like Salesforce, HubSpot, and Pipedrive, ensuring seamless data synchronization and helping sales reps keep their CRM full.

9. Pricing & Free Trial

• Instantly: Offers a free trial and a tiered pricing structure that often makes it a more cost-effective option, particularly for managing unlimited email accounts and warm-up.
• Mailshake: Does not typically offer a free trial, requiring upfront payment. Its pricing can be higher, especially as more users join the platform or for advanced features like Mailshake’s data finder.

10. Support & Onboarding

• Instantly: Provides self-serve onboarding and responsive chat support, with an emphasis on quick setup.
• Mailshake: Offers dedicated onboarding sessions, campaign review sessions, and live training for sales teams, providing more guided support.

11. Specific Challenges Addressed

• Instantly: Designed to help users avoid getting stuck in the spam folder, improve sender reputation, and scale cold emailing without damaging deliverability. It also helps Instantly users avoid trouble uploading leads correctly.
• Mailshake: Focuses on helping sales teams send personalized cold emails, manage email campaigns efficiently, and analyze performance across various outreach campaigns, ensuring messages land in the inbox.

What to Look for in a Sales Engagement Platform?

• Scalability for your Sales Team: Does the platform allow for easy expansion as your sales team grows, accommodating more users and higher sending volumes? Look for features like unlimited accounts for connecting email accounts.
• Deliverability Features: Beyond just sending, does the platform offer robust features to ensure your emails land in the inbox? Consider aspects like automated warm-up (offered by Instantly AI), inbox rotation, and an email account setup assistant.
• Automation & Efficiency: How much can you automate? Look for smart scheduling, robust campaign builders, and features that reduce manual work, freeing up your sales team to focus on closing deals.
• Lead Management & Integration: Can you easily import and manage leads? Does it integrate with your existing CRM and other sales tools to streamline your workflow?
• Analytics & Optimization: Does it provide detailed campaign analytics to track performance and help you optimize your outreach efforts effectively?
• User-Friendliness: Is the interface intuitive and easy for your sales team to navigate, minimizing the learning curve?

Veredicto final

Choosing between Instantly and Mailshake depends on your priorities.

If deliverability and advanced features are your top concerns, Instantly is the winner.

However, if you prefer a user-friendly platform with a lower price tag, Mailshake is a great option.

Remember, the best choice depends on your specific needs & budget.

We encourage you to try both platforms and see which one fits your workflow best.

Both offer free trials, so you can explore their features and make an informed decision.

Happy selling!

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