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How to Use Agile CRM: A Step-by-Step Guide in 2026

por | Last updated Jan 28, 2026

Cómo usar CRM ágil

Running a small business feels messy.

You juggle emails, sales leads, and project deadlines every day.

You likely switch between five different apps just to get work done.

It is exhausting to keep up, and this disorganization hurts your growth.

You stop wasting time and start getting results.

This guide shows you exactly how to use Agile CRM‘s best features.

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CRM ágil

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Agile CRM Tutorial

Agile CRM puts your sales and marketing in one place.

It is easy to use. You can track contacts and manage deals quickly.

We will show you the exact steps to set it up. This guide helps you start fast.

How to Use Agile CRM for Project Management

Projects often fall apart because people do not talk to each other enough.

You might miss a due date or forget who is doing a specific job.

This creates a mess. Agile CRM offers a solution to this common problem.

It replaces messy emails with a clear system.

It improves collaboration so your whole team knows exactly what to do.

Using the right tools makes a huge difference.

This visual style helps you visualize success before you even start.

Creando tu primer proyecto

Setting up a project is the first step to getting organized.

It helps you achieve your goals on time.

  1. Log in to your Agile CRM dashboard.
  2. Click on the Projects icon in the left-hand menu. It looks like a small clipboard.
  3. Select the “Add Project” button in the top right corner.
  4. Name your project. For example, you can call it “Website Redesign.”
  5. Assign an owner from your team list. This person leads the work.
  6. Set a Start Date and End Date. Deadlines keep everyone on track.
  7. Click Save to launch the project board.
Agile CRM project management

Adding and Moving Tasks

Once your project is open, you need to add tasks.

You can also leave notes for feedback on specific items.

  1. Open your new project to see the board.
  2. Click “Add Task” under the “To-Do” column.
  3. Type the task name, like “Write Homepage Copy.”
  4. Assign it to a team member. You can also set its importance.
  5. Drag and drop the task card from “To-Do” to “In Progress” when work starts. This shows your progress to the whole team.
  6. Move it to “Completed” when the work is done.

Seeing a cleared board gives you a lot of satisfaction.

One of the main benefits of this feature is that nothing gets lost.

How to Use Agile CRM for Lead Generation

Finding new clients is the lifeblood of any negocio.

Agile CRM uses smart technology to help you automatically find these people.

Instead of searching manually, you can use these services to bring leads straight to your bandeja de entrada.

You get easy access to all their contact details in one spot.

This makes it much easier to reach out and offer them help.

Creating a Web Form

A web form is like a digital sign-up sheet on your website.

It is one of the best ways to get information from visitors.

  1. Go to the Marketing area in your dashboard.
  2. Select Forms from the menu.
  3. Click “Add Form” and choose a template that looks good to you.
  4. Use the editor to add fields like Name, Email, and Phone Number.
  5. Customize the colors so the form matches your website.
  6. Click “Save and Get Code.”
  7. Copy the code and paste it onto your website. Now, when people sign up, they become leads instantly.

Importing Leads Manually

Sometimes you already have a list of names.

You can upload them all at once without typing each one.

If you get stuck, the Agile CRM support team can help you format your list.

  1. Click on the Contacts tab in the main menu.
  2. Select the “Import” button.
  3. Upload your CSV file. This is just a basic spreadsheet of your contacts.
  4. Map the fields. This means you tell the computer that the “Email” column in your file matches the “Email” spot in the CRM.
  5. Click Import to finish.
Agile CRM Lead generation

Once your leads are in the system, you can use analytics to see which ones are most likely to buy from you.

It’s like having a map for your sales team.

How to Use Agile CRM for Email Tracking

Sending emails can feel like shouting into a dark room.

You never know if anyone is listening. Email tracking is a powerful part of sales enablement.

Having everything on a single platform makes your life much easier.

You don’t have to check different apps to see who is reading your mail.

All the resources you need are right there in front of you.

Connecting Your Email

Before you can track anything, you must link your email account to Agile CRM.

  1. Click your User Icon in the top-right corner of the screen.
  2. Select Admin Settings from the list.
  3. Go to the Email section on the left side.
  4. Choose your email provider, such as Gmail or Office 365.
  5. Follow the steps to authorize the link. This lets the CRM “talk” to your email.
Agile CRM Email tracking

Sending a Tracked Email

Now that you are connected, you can start tracking.

This helps you provide better service to your customers.

  1. Go to the Contacts page and click on a person’s name.
  2. Click the Email icon that looks like a small envelope.
  3. Write your subject line and your message.
  4. Look for the “Track Open” and “Track Click” boxes at the bottom.
  5. Check both boxes before you send.
  6. Hit Send.

Now, the CRM will alert you the moment they open the email.

You will know exactly when to call them back while they are thinking about you.

Alternativas a CRM ágil

  • Pipedrive: Una empresa centrada en las ventas CRM conocido por sus canales de ventas visuales intuitivos, que ayudan a los equipos a gestionar acuerdos y realizar un seguimiento del progreso de manera eficiente.
  • Keap: Se especializa en automatización para pequeñas empresas, combinando funcionalidades de CRM con email marketing y gestión del pipeline de ventas.
  • Campaña activa: Una plataforma de automatización de la experiencia del cliente que integra funcionalidades de marketing, ventas y comercio electrónico, lo que permite una comunicación personalizada y flujos de trabajo automatizados.
  • HubSpot: Una plataforma ampliamente reconocida que ofrece un conjunto de "centros" para ventas, marketing, servicio al cliente, gestión de contenido y operaciones, ideal para empresas que buscan soluciones integradas.
  • Embudos de clic: Principalmente un embudo de ventas y una página de destino. constructor, con algunas capacidades de recopilación de clientes potenciales y marketing por correo electrónico básico, centrándose en campañas en línea impulsadas por la conversión.
  • Gente: Un sistema simple, integrado y proactivo. CRM con funciones como canales de ventas, campañas de correo electrónico, gestión de contactos y automatización del flujo de trabajo.
  • GoHighLevel: This is great for marketing and sales teams. It helps you build pages and send many texts. It is a powerful tool for growing your agency.
  • Instantáneamente: Esta empresa se centra en la búsqueda de clientes potenciales y el envío de correos electrónicos no solicitados, ofreciendo gestión de relaciones con los clientes, seguimiento de clientes potenciales y automatización de procesos de ventas.
  • Haga clic hacia arriba: Una plataforma de gestión de trabajo versátil que se puede personalizar para funcionar como CRM y que ofrece funciones como gestión de contactos, vistas del flujo de ventas, integración de correo electrónico y paneles personalizables.
  • CRM de cápsula: Un CRM orientado al crecimiento diseñado para la simplicidad, que ayuda a las empresas a administrar contactos, realizar el seguimiento de acuerdos de ventas y mantener relaciones con los clientes con funciones como múltiples canales y gestión de tareas.
  • Perspicazmente: A CRM Adecuado para empresas pequeñas y medianas, ofrece gestión de contactos y proyectos, automatización del flujo de trabajo e informes sólidos, junto con una interfaz fácil de usar.
  • CRM de Freshsales: Una opción rentable que ofrece amplias funciones para los equipos de ventas, que incluyen comunicación con clientes potenciales, herramientas de conversión, puntuación de clientes potenciales basada en inteligencia artificial y sólidas capacidades de integración.
  • Fuerza de ventas: Una plataforma CRM sólida y líder en la industria que ofrece amplias funciones para ventas, marketing y servicio, conocida por su alta capacidad de personalización y escalabilidad para empresas más grandes.
  • Zendesk: Principalmente una plataforma de soporte y servicio al cliente que también ofrece sólidas capacidades de CRM y proporciona gestión y análisis de la interacción con el cliente de extremo a extremo.

CRM ágil comparado

A continuación se muestra una breve comparación de Agile CRM con estas soluciones de software:

  • CRM ágil frente a Pipedrive: Agile CRM ofrece una gama más amplia de funciones de automatización de marketing y un servicio de asistencia integrado. Al mismo tiempo, Pipedrive se centra en la gestión visual e intuitiva del pipeline de ventas para los equipos de ventas.
  • CRM ágil frente a GoHighLevelAgile CRM es una plataforma integral con funciones de CRM, ventas, marketing y servicio. Recibe elogios por su plan gratuito y su excelente soporte para pequeñas empresas. GoHighLevel está diseñado para las necesidades de las agencias de marketing.
  • CRM ágil frente a Keap: Agile CRM es más asequible y ofrece una interfaz más intuitiva para las funciones principales de CRM. Keap Proporciona potentes capacidades de automatización de marketing y comercio electrónico con una curva de aprendizaje más pronunciada.
  • CRM ágil frente a ActiveCampaign: Agile CRM ofrece una plataforma todo en uno con soporte técnico y telefonía integrados, mientras que ActiveCampaign se destaca en automatización de marketing avanzada, segmentación y análisis detallados.
  • CRM ágil frente a Hubspot: Agile CRM ofrece un plan gratuito competitivo y una potente automatización de marketing para pequeñas empresas, mientras que HubSpot ofrece un conjunto integral y escalable de herramientas para empresas más grandes.
  • CRM ágil frente a Clickfunnels: Agile CRM es un CRM integral con funciones de ventas, marketing y servicio; ClickFunnels es una herramienta especializada para crear embudos de ventas y automatizar procesos de ventas.
  • CRM ágil frente a CRM tradicional: Agile CRM es una suite integral que incluye ventas, marketing y soporte, mientras que Folk enfatiza la organización y gestión de contactos simplificada y colaborativa.
  • CRM ágil vs. Instantáneamente: Agile CRM proporciona una solución todo en uno para ventas, marketing y servicio al cliente, mientras que Instantly se centra en la optimización correo electrónico frío Alcance y capacidad de entrega.
  • CRM ágil frente a Haga clic hacia arriba: Agile CRM es una solución de CRM dedicada, mientras que ClickUp es una plataforma de productividad versátil que incluye funcionalidades de CRM, gestión de proyectos y seguimiento de tareas.
  • CRM ágil frente a CRM Monday: Agile CRM es un CRM integrado con una potente automatización de marketing y servicios, mientras que Monday CRM ofrece un espacio de trabajo visual altamente personalizable para gestionar diversos flujos de trabajo.
  • CRM ágil frente a CRM cápsula: Agile CRM ofrece una suite completa con automatización de marketing e informes sólidos, mientras que Capsule CRM es una solución más sencilla de gestión de contactos y seguimiento del canal de ventas.
  • CRM ágil frente a Insightly: Agile CRM enfatiza la automatización extensiva en ventas, marketing y servicio, mientras que Insightly ofrece sólidas capacidades de gestión de proyectos integradas con funciones de CRM.
  • CRM ágil frente a CRM Freshsales: Agile CRM ofrece una sólida automatización de marketing y un servicio de asistencia integrado. Además, Freshsales CRM destaca por sus funciones enfocadas en ventas, como pipelines visuales e información basada en IA.
  • CRM ágil frente a Salesforce: Agile CRM es una opción asequible y fácil de usar para pequeñas y medianas empresas, mientras que Salesforce es un CRM de nivel empresarial líder en la industria, altamente personalizable y con amplias funciones.

Conclusión

Agile CRM is a great tool for any growing business.

It helps you keep your projects, leads, and emails in one spot.

You no longer have to guess what your customers want.

Instead, you can look at the datos to see what is actually working.

This helps you stay ahead in a busy market.

Start small by setting up one project or one web form today.

As you get comfortable, you will see your business run much more smoothly.

Preguntas frecuentes

Is Agile CRM really free?

Yes, Agile CRM offers a “Free Forever” plan for up to 10 users. It includes essential sales, marketing, and service features like lead scoring and email tracking. However, strictly advanced automation features require upgrading to paid plans, which start at $8.99 per user/month.

What is the meaning of Agile CRM?

Agile CRM refers to a unified Customer Relationship Management platform designed for small to medium businesses. It combines sales, marketing, and service automation into one suite. The “Agile” name emphasizes its focus on speed, flexibility, and iterative management, mirroring agile software development methodologies.

Is Agile CRM cloud based?

Yes, Agile CRM is a fully cloud-based SaaS (Software as a Service) solution. You access it through a web browser or mobile app without needing to install local servers. This ensures your customer data is synced in real-time and accessible from anywhere with an internet connection.

What are the 3 basic CRM functionalities?

The three core pillars of Agile CRM are Sales Automation (managing pipelines and deals), Marketing Automation (email campaigns and lead generation), and Service Automation (helpdesk and ticketing). Integrating these three functions provides a complete 360-degree view of your customer journey.

How to use CRM step by step?

Start by importing your existing contacts and cleaning the data. Next, configure your sales pipeline stages (e.g., Prospect, Negotiation, Won) to match your business flow. Then, set up email integration to track communications automatically. Finally, create tasks and utilize reports to monitor team performance and sales velocity.

What are the five 5 steps in the CRM process?

The standard CRM cycle involves: 1) Reach (generating awareness), 2) Acquisition (capturing leads), 3) Conversion (turning leads into customers), 4) Retention (keeping customers satisfied via support), and 5) Loyalty (turning customers into advocates). Agile CRM provides tools to manage each specific stage efficiently.

How to use the agile method?

In a CRM context, the Agile method involves breaking customer management projects into short, iterative cycles called “sprints.” Teams hold daily stand-up meetings to track progress on leads and issues. This allows for rapid adaptation to customer feedback and market changes rather than sticking to rigid, long-term plans.

More Facts about Agile CRM

  • Smart Point Systems: Agile CRM gives points to potential customers based on who they are and how often they visit your website.
  • One Clear Record: Everyone on the team sees the same live information, so there are no confusing mix-ups about a customer’s history.
  • Live Tracking: You can watch exactly how well your ads and sales are doing as they happen.
  • Built-in Phone: You can call customers directly from the computer, and the system automatically records and saves the call notes.
  • Quick Dashboards: Simple screens show how fast you are making sales and if your goals are being met.
  • Herramienta todo en uno: It combines sales, ads, and customer help in one place to take care of a customer from start to finish.
  • Automatic Help: The software does boring, repetitive chores so sales workers have more time to talk to people.
  • Smart Math: The system studies how customers act to find problems and suggest better ways to work.
  • Clear Goals: Before using the software, it is important to decide exactly what you want to achieve.
  • Deal Tracker: It helps you organize sales and see which stage each “deal” is in.
  • Instant Alerts: The system pings sales workers the moment a person is ready to buy something.
  • Trabajo en equipo: It uses “Agile” methods, meaning people with different skills work together closely.
  • The To-Do List: A “backlog” is a list of features the team wants to build, ranked from most important to least.
  • Sprints: Work is done in short, timed cycles called “sprints” to get things finished quickly.
  • Daily Check-ins: Teams meet every morning for a few minutes to talk about what they are doing and if they are stuck.
  • Constant Testing: While some people build the software, others test it right away to make sure there are no bugs.
  • Review Meetings: At the end of a work cycle, the team shows off what they built to get feedback.
  • Learning as You Go: The “Agile” process means the team is always changing and improving based on what they learn.
  • Sign-Up Pages: You can easily build web pages and forms to collect contact info from new people.
  • Moving Data: You can easily move your old lists of names and numbers from spreadsheets into Agile CRM.
  • Help Desk: It has a system to organize customer questions and complaints so they get answered quickly.
  • Full Profile View: You can see everything about a customer—like their emails and what they clicked on—all on one page.
  • Automatic Messaging: The system can send emails or texts automatically based on what a customer does.
  • Grouping People: You can put customers into groups based on what they like so you can send them messages they actually care about.
  • Interfaz fácil: It lets you use many different tools and apps in one simple window to keep things easy.

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