⚡ Veredicto rápido:
- Precios: Folk starts at $17.5/member/month. Thryv starts at $244/month in our pricing data.
- Ideal para: Folk suits small teams doing contact management and outreach. Thryv suits local service businesses that need booking, invoices and listings.
- Diferencia clave: Folk is a focused CRM. Thryv bundles CRM features with a website builder, payments and reputation tools.
- Nuestra elección: Folk, rated 4.0 against Thryv at 2.6, because it costs far less and is incredibly easy to learn.
These two products both call themselves customer relationship management software.
They are built for very different people.
Folk is a light CRM for people who want real relationships, not data entry.
Thryv is an all-in-one platform for small businesses that book jobs and send invoices.
The price gap between them is the first thing you will notice.
Descripción general
This Folk vs Thryv comparison covers pricing, crm features, ease of use and support.
We reviewed documentation, pricing pages and user reviews for both tools.
Nuestros redactores también dedicaron tiempo a trabajar directamente con cada uno de ellos.
Esas observaciones aparecen en las secciones "Lo que nuestro equipo notó" a continuación.
By the end you will know which tool fits your negocio.
¿Qué es Folk?
Folk is a customer relationship management app for people who hate heavy CRM software.
It helps you organize contacts, track deals and close winning deals.
The interface looks like a shared spreadsheet, so most people learn it in minutes.
Folk CRM is built for multiple use cases beyond sales.
Fundraising, events, hiring and partnerships all work inside the same tool.
That flexibility is why an agency or a solo founder can both use it.
Watch the walkthrough below to see how the contact views work.
🏆 Winner: Folk
A simple CRM for contact management and outreach. Sync Gmail, add contacts from LinkedIn, and set reminders in seconds.
Precios populares
Folk charges per member. Here are the pricing details.
| Plan | Precio | Mejor para |
|---|---|---|
| Estándar | 17,5 dólares por miembro al mes. | Usuarios individuales y equipos pequeños |
| De primera calidad | $35 por miembro al mes | Teams that need email automatización |
| Costumbre | $70 por miembro al mes | Equipos más grandes con necesidades personalizadas |
Pricing verified August 2026.
Prueba gratuita: Yes. Folk offers a 14-day free trial so you can test it before you purchase.
Garantía de devolución de dinero: Folk does not publish a refund window. The free trial is your safety net.
📌 Nota: Pricing is per member, so a three-person team on Standard pays roughly $52.50 each month.
⚠️ Pricing conflict flagged: Some research sources list Folk at $20 and $40 per user per month. Our CSV pricing data shows $17.5, $35 and $70 per member. We report the CSV figures above. Check the Folk site for the current rate in your currency.
Beneficios clave de la música folk
Esto es lo que hace que merezca la pena echarle un vistazo a Folk:
- Fast contact management: Groups let you sort contacts by project or campaign. You never drown in one giant list.
- Campos mágicos: This custom field type uses AI to fill in missing details on companies and people.
- Extensión de Chrome: Add contacts from LinkedIn while you search for prospects. No copy and paste needed.
- Gmail and Outlook sync: Folk pulls in contacts and email history automatically. Your inbox becomes the source of truth.
- Mail merge outreach: Send personalised bulk email with shared templates. The whole team can create and reuse them.
- Self-serve signup: You can try every feature without a sales call. No demo booking required.
Lo que nuestro equipo observó
Nuestro escritor signed up for Folk and spent several days moving a live contact list into it. Here is what stood out from that hands-on time:
The short clip below shows the same workflow in the app.
Ventajas y desventajas del folk
✅ Ventajas
- Easy enough to learn without any CRM experience
- Works for multiple use cases, not just sales
- Chrome extension adds contacts straight from LinkedIn
- Magic Fields clean and enrich contact data automatically
- Costs far less per seat than most all-in-one platforms
❌ Contras
- No advanced reporting views for detailed analytics
- No se realiza un seguimiento automático de las reuniones ni de las llamadas telefónicas.
- Outreach functionality is mostly email, with few other channels
- Importing emails and contact data can be fiddly
¿Qué es Thryv?
Thryv is an all-in-one platform for small businesses that serve local customers.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
It began as a group of Yellow Pages companies and now sells software.
The company reported $1.3 billion in revenue over twelve months in June 2020.
Thryv supports more than 50,000 local businesses in the US, Canada and Australia.
It operates in 48 states and employs more than 2,400 employees.
The product splits into Thryv Negocio Center and Thryv Command Center.
The video below walks through the main dashboard.
Runner Up: Thryv
Thryv software bundles CRM, booking, invoices and a website builder. Built for service businesses that want to stay organized and get paid faster.
Precios de Thryv
Thryv sells packages rather than simple seats. Here are the pricing details we hold on file.
| Plan | Precio | Mejor para |
|---|---|---|
| Centro de marketing | $255/mes | Listings, reviews and campaigns |
| Keap | $299/mes | Bundled sales and marketing package |
Pricing verified August 2026.
Prueba gratuita: Thryv offers a free plan with limited features. Full packages are quoted by a sales rep.
Garantía de devolución de dinero: None published. Ask about contract length before you sign anything.
📌 Nota: Thryv packages carry a one time onboarding fee of $250. Budget for that on top of the monthly rate.
⚠️ Pricing conflict flagged: Our CSV pricing data lists the two packages above. Public sources quote an entry point near $20.00 per user per month plus a free plan. Quotes also change by location and bundle, so confirm your rate with Thryv before you pay.
Principales beneficios de Thryv
Here is what a pequeña empresa gets for that price:
- Online booking: Clients book appointments 24/7. Thryv reports a 61% rise in bookings for typical users.
- Listados locales mejorados: Your business information syncs across 50+ listing sites, including Google and Yahoo.
- Command Center inbox: Email, SMS, social and web chat land in one unified inbox.
- Portal del cliente: Client portal estimates, invoices and signed documents sit in one secure place.
- ThryvPay: A payment processor built for service-based firms, so you get paid faster.
- Creador de sitios web: Create a professional website without hiring a developer. Mobile layouts are included.
- Tiempo ahorrado: Thryv says owners save an average of 20 hours per week on admin work.
Lo que nuestro equipo observó
Our writer set up a Thryv account and worked through booking, invoicing and the listings tools. Here is what stood out:
Ventajas y desventajas de Thryv
✅ Ventajas
- Replaces several tools with one platform
- 24/7 support included with paid packages
- Strong local listings and review management
- Payments, invoices and scheduling in one app
❌ Contras
- Costs many times more than a focused CRM
- Extra $250 onboarding fee before you start
- Pricing is quote-based, so comparing plans takes work
- Contract terms deserve a careful read
Comparación de características
Both products carry the CRM label, but the feature lists barely overlap. We compared ten areas that decide most purchase decisions.
| Característica | Gente | Thryv |
|---|---|---|
| Precio inicial | 17,5 dólares por miembro al mes. | $244/mes |
| Plan gratuito | ❌ (Prueba de 14 días) | ✅ (limitado) |
| Sales Pipeline Views | ✅ | ✅ |
| Extensión de Chrome | ✅ | ❌ |
| Automatización del correo electrónico | ✅ | ✅ |
| SMS Marketing Messages | ❌ | ✅ |
| Creador de sitios web | ❌ | ✅ |
| Invoices and Payments | ❌ | ✅ |
| Informes avanzados | ❌ | ✅ |
| Mejor para | Contact management and outreach | Empresas de servicios locales |
1. Embudo de ventas y seguimiento de acuerdos
Gente: The sales pipeline uses a visual Kanban board. You drag a deal between stages and the record updates instantáneamente. It is enough structure to close winning deals without slowing you down.
Thryv: Deal tracking sits inside a wider workflow that covers jobs and appointments. Campaign analytics let you measure which channels generate the most leads. The trade-off is more setup before the data means anything.
2. Contact Management and Lead Generation
Gente: Contact management is the core job here. You organize contacts into groups, so a fundraising list never mixes with a hiring list. Duplicate records for the same person get merged during import.
Thryv: Market Builder focuses on generating new leads rather than tidy contact lists. It builds target audiences from your customer data. Existing customer interactions feed back into those audiences.
3. Company Records and Team Collaboration
Gente: Company management links every contact to the right organisation. Your team shares one view, so nobody keeps a private spreadsheet. Magic Fields fill in missing company details for you.
Thryv: TeamChat keeps internal messages beside client records. Staff can respond to a customer and flag a colleague in the same place. That helps teams with field workers and front-desk staff.
4. Email Automation and Outreach
Gente: Email funnels handle personalised bulk sends through collaborative mail merge. Shared templates keep the whole team on message. Email automation here is deliberately simple, which is a limit for heavy sequences.
Thryv: Trigger-based campaigns send email and SMS marketing messages after a booking or a missed appointment. The AI Response Tool drafts replies to reviews in seconds. Reach across channels is wider than Folk’s.
5. Social Selling and Social Media
Gente: Social selling means capturing people you meet on LinkedIn and keeping the thread warm. Folk stores the profile, the notes and your next step together. There is no post scheduling.
Thryv: Redes sociales management covers scheduling and publishing across accounts. You can plan posts around promotions and events. For a local shop, that saves juggling other tools.
6. Partnerships and Online Reputation
Gente: The partnership manager tracks introductions, investors and long-term relationships. You set reminders so a warm contact does not go cold. This is where Folk beats a plain sales tool.
Thryv: Online reputation management collects reviews from across the web and prompts happy customers to leave more. You can respond from one screen. For a business that lives on local reviews, this matters more than pipeline design.
7. Browser Extension and Search Visibility
Gente: The Chrome extension lets you add contacts from LinkedIn in one click. It pulls the role, the company and the profile link. This is the feature our writer reached for most.
Thryv: SEO services aim at getting your location found in local search. That work happens off-platform with Thryv’s team. It is a service line, not a feature you switch on yourself.
⚠️ Advertencia: Folk has no automatic logging of meetings or phone calls. If your team needs call activity captured without manual entry, neither the extension nor Magic Fields will fix that.
8. Informes y análisis
Gente: Pipeline management gives you stage counts and simple filters. Folk lacks advanced reporting views, which limits it for anyone who needs deep analytics. Larger sales teams usually outgrow this quickly.
Thryv: Website analytics show traffic, sources and conversions beside your campaign data. You can tie a booking back to the page that produced it. This is the clearest technology advantage Thryv holds.
9. Client Management, Invoices and Payments
Gente: Client management covers notes, next steps and shared context on every account. There is no billing at all. You will still need separate software to send invoices.
Thryv: Billing and invoicing include digital document signing and ThryvPay checkout. Clients pay from the portal, which is how firms get paid faster. That ability alone justifies the platform for some owners.
10. Precios y costos
Here are both price lists side by side, straight from our data file.
| Nivel | Gente | Thryv |
|---|---|---|
| Entrada | Standard: $17.5/member/month | Centro de marketing: 244 dólares al mes. |
| Medio | Premium: $35/member/month | Keap: $299/mes |
| Arriba | Custom: $70/member/month | Quote only |
| Setup fee | Ninguno | Tarifa de incorporación única de $250 |
Gente: A two-person team on Standard pays $35 a month in total. Even the Custom tier at $70 per member stays under most bundled platforms. You pay for contact management and nothing else.
Thryv: The monthly rate replaces a website host, a booking app, an invoicing tool and a review service. Judge it against that combined bill, not against a CRM seat. If you only want a CRM, the maths does not work.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Un presupuesto ajustado | Gente | Starts near 7% of Thryv’s rate |
| Gestión de contactos sencilla | Gente | Increíblemente fácil de aprender |
| Client booking and invoices | Thryv | Payments and portal built in |
| Listados y reseñas locales | Thryv | Syncs 50+ listing sites |
| Prospección en LinkedIn | Gente | Chrome extension adds contacts |
| Fundraising or events | Gente | Handles multiple use cases |
💰 Tu presupuesto
Folk is the cheaper entry by a wide margin. Thryv only makes sense if it replaces several paid services at once.
🔌 Tu conjunto de tecnologías
Folk plugs into Gmail, Outlook and your browser. Thryv wants to be the stack, which means moving your website and invoices across.
📝 Your Daily Workflow
If your day is email and introductions, Folk fits. If your day is appointments, quotes and payments, Thryv fits.
🎓 Tu nivel de experiencia
Folk suits anyone who has never used a CRM before. Thryv has more moving parts and expects onboarding help.
Pruebas y demostraciones gratuitas 🆓
Folk gives you 14 days to explore on your own, with no sales rep in the way. Thryv offers a free plan and a guided demo.
🛟 Opciones de soporte
Thryv provides 24/7 support with paid packages and a human on the phone. Folk leans on documentation and email support.
Guía de cambio
Already paying for one of them? Here is what changes if you move.
🔄 Switching from Folk to Thryv?
✅ Lo que ganarás:
- Invoices, estimates and card payments in the same app
- Gestión mejorada de listados locales y reseñas
- Appointment booking and a website builder
❌ Lo que perderás:
- El bajo precio por miembro
- Magic Fields and the LinkedIn Chrome extension
- The spreadsheet-style simplicity
📋 Cómo cambiar:
- Export your groups and contacts from Folk as CSV
- Book a Thryv demo and confirm the quote and contract
- Import contacts during onboarding, then connect your calendar
🔄 Switching from Thryv to Folk?
✅ Lo que ganarás:
- Una factura mensual mucho más baja
- A tool your team can learn in an afternoon
- Faster ways to add contacts and set reminders
❌ Lo que perderás:
- Invoicing, payments and the client portal
- Listings sync, SEO services and review tools
- Soporte telefónico 24/7
📋 Cómo cambiar:
- Export customers and companies from Thryv
- Start the Folk trial and connect Gmail to sync history
- Line up replacements for booking, invoices and your website
Lo que nuestra reseña no cubrió
This comparison focused on solo users and small teams. We did not test Thryv’s SEO service results over months, and we did not measure email deliverability for either product. Multi-location franchises and regulated industries have needs we did not review. Pricing and contract terms change by market, so your quote may differ from the figures on this page.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | Gente |
| 🚀 Contact Management | Gente |
| 👶 Facilidad de uso | Gente |
| 📣 Marketing Reach | Thryv |
| 🧾 Invoices and Payments | Thryv |
| 📊 Informando | Thryv |
| 🔌 Integraciones | Gente |
| 🏆 Ganador absoluto | Gente |
🏆 WINNER: FOLK
Folk wins 4 out of 7 categories and holds a 4.0 rating against 2.6.
Ideal para: contact management, partnerships and fundraising, small teams that want real relationships
Folk and Thryv are not really rivals. Folk is a CRM that helps you build genuine connections and remember the next step. Thryv is a business operating system for a local shop or a service firm.
Thryv is a fair choice if you want booking, invoices, listings and a website in one place. That bundle is worth the money for a plumber or a salon owner. It is poor value if you only wanted somewhere to keep contacts.
For most readers comparing these two, Folk is the better buy. It costs a fraction of the price and does the CRM job well.
Más de Folk Compared
Here is how Folk lines up against other tools in the same category:
Folklore vs. Pipedrive
El público gana en: gentler setup, per-member pricing that starts lower, use beyond sales such as events and hiring
Pipedrive gana en: deeper deal forecasting, call logging, a longer list of native integrations
El público gana en: flat learning curve, no upsell path into expensive hubs, faster contact imports for a small list
HubSpot triunfa en: a genuinely free starter tier, marketing automation depth, dashboards your board will accept
El público gana en: purpose-built contact views, email sync out of the box, less configuration before day one
El CRM del lunes triunfa en: custom automations, project boards beside the pipeline, permissions for bigger teams
Más de Thryv comparado
Thryv competes with other all-in-one platforms rather than with light CRMs.
Thryv contra GoHighLevel
Thryv gana en: hands-on onboarding, listings and reputation coverage, 24/7 support for non-technical owners
GoHighLevel gana en: agency reselling and white labelling, funnel building, transparent published pricing
Thryv gana en: local listings sync, website builder included, booking tools aimed at trades and clinics
Sigue ganando: sales automation logic, quote-to-invoice pipelines, a larger app marketplace
Thryv contra Campaña activa
Thryv gana en: payments and scheduling built in, review management, one bill for the whole operation
ActiveCampaign gana en: email deliverability tooling, branching automation, cheaper entry for marketing-only needs
Preguntas frecuentes
¿Qué es el CRM folk?
Folk CRM is a light customer relationship management app. It keeps contacts, companies and deals in one shared view. Teams use it for sales, hiring, events and fundraising.
¿Es Folk un buen CRM?
Yes, for individuals and small teams that value simplicity. It is weaker for large sales teams because reporting is basic and calls are not logged automatically.
¿Cuánto cuesta la gente?
Our pricing data shows Standard at $17.5 per member each month, Premium at $35 and Custom at $70. A 14-day trial lets you check before paying.
¿Para qué se utiliza Thryv?
Thryv helps small businesses reach more customers, stay organized and get paid faster. It handles booking, invoices, listings, reviews and a website from one dashboard.
¿Thryv es un CRM?
Yes, and more. Thryv includes customer relationship management alongside marketing, payments and scheduling. Buyers who only want contact records usually find it larger than they need.
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