In the fast-paced world of redes sociales, staying on top of your game is crucial.
And that’s where redes sociales scheduling tools come in. Two big names often pop up in this space: Buffer and Más tarde.
Both promise to streamline your social media management, but which one is the right fit for you?
In this blog post, we’ll dive deep into the Buffer vs Later debate, comparing their features, pricing, and overall user experience.
By the end, you’ll have a clear picture of which platform aligns best with your social media goals and budget.
Empecemos.
Descripción general
Before diving into the nitty-gritty, let’s get a quick overview of what Buffer and Later bring to the table.
We’ve extensively tested both tools, scheduling posts and exploring their features. This hands-on experience informs our unbiased comparison.
Ready to save time on social media? Buffer can help you reclaim up to 6 hours per week. Check out for 14 days free trial
Precios: It has a free plan. Paid plan starts at $5/month
Características principales:
- Intuitive Scheduling
- Herramientas de compromiso
- Análisis e informes
Later’s visual planner and Best Time to Post feature help you get the most out of your content. Explore it’s features today!
Precios: It has a free trial. Paid plan Starts at $16.67/month
Características principales:
- Visual Planner
- Best Time to Post
- Linkin. bio
¿Qué es Buffer?
Buffer’s like your trusty sidekick for social media.
It helps you plan posts, keep an eye on how they’re doing, and even chat with your followers – all in one place.
It’s great for folks who want a simple, no-fuss way to manage their social presence.
Además, explora nuestros favoritos Alternativas al búfer…
Beneficios clave
- Gestiona hasta 300 perfiles sociales.
- Opciones de marca blanca para agencias.
- Obtenga un 12% más de interacción con análisis.
- Asignar tareas a más de 80 miembros del equipo.
- Automatice el contenido con colas inteligentes.
Precios
- Gratis: $0/mes.
- Elementos esenciales: $5/mes por canal
- Equipo: $10/mes por canal
Ventajas
Contras
What is Later?
Later is all about making your social media look amazing. Think of it as your visual planner.
It helps you arrange your posts so your feed looks cohesive, plus it has tools to drive traffic and ventas.
If you’re a brand focused on aesthetics and engagement, Later’s your go-to.
Además, explora nuestros favoritos Later alternatives…
Nuestra opinión
Later es una excelente opción para empresas que priorizan el contenido visual y el marketing en Instagram. Es fácil de usar, asequible y ofrece diversas funciones para ayudarte a crear y programar contenido atractivo y atractivo.
Beneficios clave
- Características: Later ofrece programación, publicación, análisis y un planificador visual para crear y obtener una vista previa de su contenido de redes sociales.
- Redes sociales compatibles: Se integra con Instagram, Facebook, Twitter, Pinterest y TikTok.
- Facilidad de uso: La interfaz es de arrastrar y soltar y muy visual, lo que hace que sea fácil planificar y programar su contenido.
- Atención al cliente: Later ofrece soporte por correo electrónico y chat, así como un centro de ayuda integral.
- Integraciones: Se conecta con algunas herramientas clave, como Canva, Unsplash y Dropbox.
- Escalabilidad: Later ofrece planes para empresas de todos los tamaños, desde emprendedores individuales hasta grandes equipos.
Precios
Later ofrece un plan gratuito con funciones limitadas. Los planes de pago empiezan desde $18 al mes y aumentan según la cantidad de perfiles y usuarios en redes sociales que necesites.
- Motor de arranque: $16.67/mes
- Crecimiento: $30/mes
- Avanzado: $53.33/mes
Ventajas
Contras
Comparación de características
Buffer and Later are both essential social media management tools, but they cater to different workflows.
Buffer focuses on efficient, cross-platform social media scheduling, while Later excels at visual content planning for aesthetic social media channels.
1. Visual Planning and Scheduling Interface
- Buffer: It uses a simple, queue-based social media scheduling system and a calendar view. It does not offer a drag and drop interface directly onto the calendar for arranging posts, prioritizing functional efficiency over visual planning.
- Más tarde: This social media management app is centered around a visual planner with a drag and drop interface. This key feature makes it ideal for planning and visualizing social media posts for aesthetic social media channels like Instagram and Pinterest.
2. Core Focus and Target Audience
- Buffer: It is an ideal social media management tool for small & medium businesses and autónomos who need a reliable, cost-effective tool to manage a simple, cross-platform social media strategy.
- Más tarde: It targets visual brands, creators, and agencies who prioritize the aesthetic of their social media presence. It provides strong tools to facilitate social media marketing on visually-driven social media platforms.
3. Multi-Purpose Functionality
- Buffer: Its functionality extends beyond a simple scheduler, with the buffer browser extension and native features supporting overall digital marketing efforts.
- Más tarde: It combines visual planning, post ideas, and advanced features like Link-in-Bio tools into a comprehensive platform, enabling users to streamline their entire social media marketing workflow.
4. Content Storage and Curation
- Buffer: It features a media library and a create space for storing drafts and content ideas. The buffer browser extension is a standout feature, enabling users to easily curate and schedule posts from any website, enhancing their social media efforts.
- Más tarde: It also includes a media library that is highly visual. Its focus is on collecting and organizing visual content, including user generated content, making it a powerful tool for visual brands.
5. Collaboration and Team Features
- Buffer: It offers clear team collaboration features, including an approval workflow and user role management, and is great for small and medium businesses that need to coordinate their social media strategy.
- Más tarde: Later also provides strong team collaboration functionality with team member access and a streamlined approval process, which is necessary for managing multiple social media platforms and accounts.
6. Análisis e informes
- Buffer: It provides solid analytics on social media performance and link clicks, which is crucial for tracking social media engagement.
- Más tarde: It offers strong analytics, especially for Instagram, with insights into best times to post and hashtag suggestions, providing actionable datos to improve your social media strategy.
7. Supported Channels & Account Management
- Buffer: It is a strong social media scheduling tool for all major social media channels, enabling users to schedule posts to several social media platforms efficiently.
- Más tarde: While it supports multiple platforms, its core strength is in Instagram features. You can manage multiple public or personal social media accounts effectively, with specific tools for visual media.
8. Engagement Tools
- Buffer: It provides engagement tools within its dashboard, allowing users to track comments and replies on core social media platforms without navigating away from the tool.
- Más tarde: It also offers an engagement feature focused on managing interactions, which is essential for maximizing audience engagement and maintaining a strong social media presence.
9. Pricing and Free Plan
- Buffer: The free plan is generous, enabling users to connect up to three channels with a limited number of social media posts. The paid plans are affordable and charge per social media channel.
- Más tarde: It’s free plan also supports scheduling but has limits on the number of social media posts per month. Paid tiers offer advanced features like hashtag suggestions and more in-depth analytics.
What to Look for in a Social Media Management Tool?
- Your social media goals: Are you focused on brand awareness, engagement, or driving sales?
- Su presupuesto: What can you simply afford to spend on a social media management tool?
- Your preferred platforms: Which social media platforms are most important for your negocio?
- El tamaño de tu equipo: Do you need collaboration features for multiple users?
- Your desired features: Which features are essential for your workflow, such as visual planning, analytics, or social listening?
Key Insights:
- Facilidad de uso: Consider how intuitive the platform is and how quickly you can get up and running.
- Atención al cliente: Look for a platform with responsive & helpful customer support in case you encounter any kind of issues.
- Future growth: Choose a tool that can scale with your business as your social media needs evolve.
Veredicto final
While both Buffer and Later are strong contenders in the social media management arena, our pick leans towards Later.
Its versatility in handling multiple social media accounts, user-friendly interface, and budget-friendly pricing hacer it a great choice for businesses of all sizes.
If your focus is primarily on visual planning and Instagram, Buffer might be a better fit.
However, for a well-rounded platform that covers the essentials of scheduling, analytics capabilities, and social media monitoring, Later delivers.
Remember, the best social media platform for you depends on your specific needs and social media strategies.
Consider your goals, budget, and desired features carefully before making your decision.
With the right tool in your arsenal, social media managers can streamline their efforts and achieve greater success.
Más de Buffer
- Buffer vs Sprout Social: It is a comprehensive platform with advanced social CRM and detailed analytics and reporting.
- Buffer vs Metricool: Buffer: programación sencilla. Metricool - análisis más sólidos, información sobre la competencia.
- Buffer vs Socialpilot: Buffer - programación básica. Piloto social - más prestaciones por el precio.
- Buffer vs Sendible: Buffer: diseño sencillo y limpio. Enviable - funciones más amplias (escucha, análisis).
- Buffer vs Content Studio: Buffer: programación sencilla. Estudio de contenido - descubrimiento de contenidos, IA.
- Buffer vs Heropost: Buffer - programación directa. Heropost - Contenidos de IA, información sobre la competencia.
- Buffer vs Agorapulse: Buffer: programación sencilla. Agorapulse – unified inbox, listening.
- Buffer frente a Zoho Social: Buffer ofrece una programación sencilla. Zoho Social ofrece más funciones y es rentable (Zoho).
- Buffer vs Sprinklr: Buffer - programación básica (pequeñas empresas). Sprinklr - nivel empresarial.
- Buffer vs Later: Buffer - programación para muchas plataformas. Más tarde - contenidos visuales (Instagram).
- Buffer vs Loomly: Buffer: un sencillo calendario de programación. Loomly - calendario de contenidos, trabajo en equipo.
- Buffer vs Blaze: (Información limitada: el punto fuerte de Buffer es la sencillez para programar).
- Buffer vs Hootsuite: It is a long-standing tool known for its comprehensive, multi-platform dashboard view.
- Buffer vs Planable: It is a collaboration-first tool with a focus on visual content approval and client feedback.
More of Later
- Later vs Sprout Social: It offers comprehensive social listening and advanced analytics, making it a more robust, but complex tool.
- Later vs Metricool: It offers broader analytics and ad management.
- Later vs Socialpilot: It supports more platforms and has a social inbox.
- Later vs Sendible: It has robust collaboration and reporting.
- Later vs Content Studio: It excels in content discovery.
- Later vs Heropost: It uses AI for content creation.
- Later vs Agorapulse: It offers strong social listening.
- Later vs Zoho Social: It integrates with the Zoho suite.
- Later vs Buffer: It is known for its simplicity.
- Later vs Sprinklr: It is an enterprise-level platform.
- Later vs Loomly: It focuses on team content workflows.
- Later vs Blaze: It depends on Blaze’s specific features.
- Later vs Hootsuite: It is a more comprehensive tool with a wider range of platform integrations and in-depth analytics.
- Later vs Planable: It is a collaboration-first tool, with a strong focus on content approval workflows for teams
Preguntas frecuentes
¿Puedo probar Buffer y Later antes de contratar un plan de pago?
Sí, tanto Buffer como Later ofrecen planes gratuitos con funciones limitadas, lo que te permite simplemente probarlos y ver cuál se adapta mejor a tus necesidades.
¿Es posible programar Instagram Reels usando Buffer o Later?
Por supuesto. Ambas plataformas admiten la programación de Instagram Reels, lo que facilita la planificación y publicación de tus contenidos de vídeo.
Can I simply manage multiple social media accounts from one place using these tools?
Yes, both Buffer and Later enable you to connect & manage multiple social media accounts from a single dashboard, streamlining your workflow.
Do Buffer and Later offer social listening or monitoring features?
Buffer includes basic social listening capabilities in its higher-tier plans, while Later primarily focuses on scheduling and publishing.
Which platform is better for small businesses with a limited budget?
Buffer generally offers more affordable pricing plans, making it a suitable option for pequeñas empresas looking for cost-effective social media management.
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