

📊 Unsere Testergebnisse:
- 💰 Cost for 6 Accounts with 3 Users: Buffer $72/month vs Later $45/month — Later wins on team pricing
- 👥 Teamzusammenarbeit: Unbegrenzte Benutzeranzahl im Puffer vs. 1 Benutzer später auf Starter — Buffer gewinnt
- 📱 Plattformunterstützung: Buffer 11+ social media platforms vs Later 8 platforms — Buffer gewinnt
- 🎨 Visuelle Inhaltsplanung: Buffer basic calendar vs Later drag and drop grid — Spätere Siege
- ⚡ Free Plan Generosity: Buffer 3 channels with 10 posts each vs Later’s free plan (now discontinued) — Buffer gewinnt

Haben Sie Schwierigkeiten, Ihre Social-Media-Konten auf verschiedenen Plattformen zu verwalten?
You need a social media management tool that saves time and supports your social media strategy.
Buffer vs Later is one of the biggest debates among social media managers right now.
Both tools help you schedule posts across multiple social media platforms from one dashboard.
But they take very different approaches to social media scheduling and content creation.
Buffer offers a streamlined scheduling experience with a user friendly interface for various platforms.
Later excels at visual content planning and serves as the go to choice for Instagram-focused creators.
Ich habe vier Wochen lang beide Social-Media-Management-Tools parallel getestet.
This comparison breaks down key features, pricing, and which platform offers the best value for your needs.
Überblick
To compare Buffer fairly against Later, I tested both Buffer vs Later on real social media accounts across different platforms.
I scheduled hundreds of social media content pieces across Instagram, Facebook, LinkedIn, X, and TikTok.
I examined the analytics tools, tested team collaboration features, and compared pricing at different scales.
My goal was simple: find which platform offers better value for social media marketing efforts.
Both tools cater to small and medium businesses but in genuinely different ways.
Was ist ein Puffer?
Buffer is a social media management tool built for simplicity and reliable scheduling.
It helps you manage multiple social media accounts and schedule posts from one clean dashboard.
Buffer is renowned for a user friendly interface that makes posting across social channels feel effortless.
The platform supports 11+ different platforms including Instagram, Facebook, LinkedIn, X, TikTok, and Pinterest.
Buffer follows a per-channel model, which is ideal for businesses using few platforms or scaling gradually.
The Buffer browser extension lets you share content from any webpage with one click.

Puffer
Buffer offers the cleanest social media scheduling experience. It makes posting to multiple social media platforms feel effortless with its simple queue system and pay-per-channel pricing.
Pufferpreisgestaltung
Buffer uses a flexible per-channel pricing model that scales with your social media efforts.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Frei | $0 | Testing with up to 3 social channels |
| Grundlagen | 5 US-Dollar pro Kanal | Solo-Kreative und Freiberufler |
| Team | 10 US-Dollar pro Kanal | Teams, die eine unbegrenzte Benutzeranzahl benötigen |

Kostenlose Testversion: Ja, 14 Tage bei jedem kostenpflichtigen Tarif. Keine Kreditkarte erforderlich.
Geld-zurück-Garantie: Buffer bietet eine 30-tägige Rückerstattungsrichtlinie für Jahresabonnements an.
📌 Notiz: Buffer’s free plan allows 3 social accounts with 10 posts scheduled per channel. This is more generous than most free plans in the social media management space.
⚠️ Warnung: Annual billing saves 16% but locks you in for a full year. Test the monthly paid plans first if you are unsure about long-term commitment.
Wichtigste Vorteile des Puffers
Here are the key features that make Buffer stand out from other tools:
- Streamlined Scheduling Queue: Buffer saves your favorite posting times. Schedule future posts with one click instead of setting times manually for each social channel.
- Bulk Scheduling via CSV: Buffer allows bulk scheduling via CSV on paid plans. This makes it ideal for campaign planning phases when you need to schedule unlimited posts at once.
- Unbegrenzte Nutzer im Team-Tarif: Buffer’s Team plan includes unlimited team members at no extra cost. You can add team members without paying per seat.
- Eingebauter KI-Assistent: Buffer has a built-in hashtag manager and an AI Assistant for content creation across various platforms.
- Buffer Browser Extension: The browser extension helps you curate user generated content from any webpage. Great for finding social media content on the go.
- Benutzerdefinierte Berichte: Buffer allows users to create and export custom reports based on their analytics. Perfect for tracking post performance and proving ROI to clients.
- Landingpage Bauherr: Buffer includes a landing page builder and basic analytics in its features. Use it as your one link tool for Instagram bio traffic.

Puffer: Vor- und Nachteile
✅ Vorteile
- Highly rated for its simplicity and modern interface
- Unbegrenzte Nutzeranzahl im Team-Tarif ohne zusätzliche Kosten
- Cleanest dashboard among social media management tools
- Supports 11+ social media platforms including Bluesky
- Generous free plan with 3 social channels
❌ Nachteile
- No drag and drop visual calendar for feed planning
- In depth analytics limited on lower tier paid plans
- Keine Instagram-Grid-Vorschaufunktion
- KI-generiert Bildunterschriften can feel generic
Was kommt später?
Later is a visual-first social media management tool designed for content creators and visual brands.
It started as an Instagram-focused scheduler and expanded to other platforms like TikTok and Pinterest.
Later is known for its visual planner for Instagram, TikTok, and Pinterest content.
The platform acts as both a visual planner and a link-in-bio tool.
Later provides a drag and drop interface that allows users to preview their Instagram grid before posting.
If your brand relies on visual aesthetics, Later is the go to choice for curating a specific look.

Später
The visual planner built for Instagram creators. Later lets you preview your grid, drag and drop posts, and maintain a cohesive social media presence.
Viele Nutzer beschweren sich über unklare Preisstrukturen und versteckte Gebühren. Die neue Pauschalpreisgestaltung behebt dieses Problem.
Later uses a social set pricing model that bundles one user with multiple platforms together.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Anlasser | 16,67 $/Monat | Einzelkreative mit 1 Social-Media-Set |
| Wachstum | 33,33 $/Monat | Kleine Teams mit 3 sozialen Gruppen |
| Fortschrittlich | 73,33 $/Monat | Größere Teams mit 6 sozialen Gruppen |

Kostenlose Testversion: Ja, 14 Tage bei allen kostenpflichtigen Tarifen. Kreditkarte erforderlich.
Geld-zurück-Garantie: Later bietet keine Rückerstattungen an, aber Sie können jederzeit stornieren.
📌 Notiz: Later’s free plan previously offered 1 social set with 30 posts per profile. Later’s paid plans often require a higher monthly commitment compared to Buffer.
⚠️ Warnung: Later’s pricing starts at a higher base rate than Buffer’s. The “social set” model bundles platforms even if you only need one social channel.
Wichtigste Vorteile von Später
Here are the unique features that make Later worth considering:
- Vorschau des visuellen Rasters: See how your Instagram posts will look before publishing. Drag posts around to perfect your visual content aesthetic.
- Drag and Drop Calendar: Later’s calendar lets you visually arrange post content by dragging media from your media library onto time slots.
- Linkin.bio Landingpages: Create a clickable landing page from your Instagram bio. Turn social presence into website traffic with this one link tool.
- Beste Zeit zum Posten: Later analyzes audience demographics and suggests optimal posting times for more engagement on each social channel.
- Hashtag-Vorschläge: Get relevant hashtag recommendations based on your social media content. Save hashtag groups for streamlined scheduling.
- Instagram Stories planen: Schedule Stories in advance, including the first comment with your hashtags. Detailed analytics show post performance afterward.
- TikTok-Trend taucht auf: Later surfaces trending sounds and formats to support your social media strategies on short-form video platforms.

Spätere Vor- und Nachteile
✅ Vorteile
- Superior drag and drop visual calendar for Instagram
- Strong analytics for Instagram analytics and follower growth
- Excellent Linkin.bio drives real audience engagement
- Strong Instagram and TikTok-specific tools for content creation
- Best performing post tracking with in depth analytics
❌ Nachteile
- Later’s free plan has been heavily restricted recently
- Higher tier plans add costs for extra users and sets
- Starter plan limits users to 12 posts per channel
- Fewer integrations than Buffer for digital marketing workflows
Funktionsvergleich
Ready to see how Buffer and Later stack up across the key features that matter most?
I tested both social media management tools across 9 categories to find the real differences.
| Besonderheit | Puffer | Später |
|---|---|---|
| Startpreis | 5 $/Kanal/Monat | 16,67 $/Monat |
| Kostenloser Plan | ✅ 3 social channels | ❌ Heavily restricted |
| Visueller Rasterplaner | ❌ | ✅ |
| Drag and Drop Interface | ❌ | ✅ |
| KI-Assistent | ✅ | ✅ |
| Teamzusammenarbeit | ✅ Unbegrenzte Nutzeranzahl | ✅ Beschränkt durch den Tarif |
| Social-Media-Plattformen | 11+ | 8 |
| Link in Bio | ✅ | ✅ Überragend |
| Am besten geeignet für | Multiplattform-Planung | Visuelle Inhaltsplanung |
1. Preisgestaltung & Wert
Puffer: Buffer’s pricing structure is based on the number of social media accounts connected. Per-channel pricing starts at $5/month per social channel. Need just 2 Instagram accounts? Pay $10/month. Buffer is best suited for small and medium businesses that want flexibility. The Team plan at $10/channel includes unlimited users, which is rare among other tools.

Später: Later bundles accounts into “social sets” that include one profile per platform. The Starter plan costs $16.67/month for one user with 1 social set. Managing 6 accounts with 3 users costs roughly $45/month on Later versus $72/month on Buffer. Later is generally cheaper for teams with several social accounts.
💡 Testergebnis: For low-volume single-platform users, Buffer is cheaper. For teams with 6+ accounts and multiple users, Later wins on price.
2. Planung visueller Inhalte
Puffer: Buffer’s calendar is more standard, focused on scheduling speed rather than layout visualization. You see scheduled posts by date, but the calendar lacks visual flair. You cannot preview your Instagram grid before posting. This works fine for text-driven social media strategy where aesthetics matter less.
Später: Later provides a superior visual drag and drop calendar with in-depth visual content curation. The Instagram grid preview shows exactly how your feed will appear. Later is preferred by visual-first brands as it curates a specific aesthetic through its visual calendar. Later focuses on drag and drop visual curation, making it better for aesthetic-heavy feeds.

3. Social-Media-Planung
Puffer: Buffer is renowned for its user friendly interface that facilitates easy scheduling posts in bulk. Buffer allows users to schedule posts across multiple social media platforms simultaneously. The queue system saves your preferred posting times, enabling users to publish consistently without manual work. Buffer is ideal for straightforward, multi-platform scheduling and analytics.

Später: Later provides a visual content calendar allowing users to drag and drop posts for scheduling. The platform suggests “Best Time to Post” based on when your audience is most active. Later is particularly focused on Instagram and offers specialized features for that platform. However, post limits apply on lower tiers.
4. Teamzusammenarbeit
Puffer: Both Buffer and Later support team collaboration features. However, Buffer’s Team plan includes unlimited users at no extra cost. You can assign roles to each team member and control their access to different social media accounts. The approval workflow lets managers review post content before going live.

Später: Later supports team collaboration but limits users based on your plan. The Starter plan allows just one user. The Growth plan allows 3 users. Need to add team members beyond that? You pay extra for each additional seat. Costs add up quickly for larger digital marketing teams.
💡 Testergebnis: Buffer’s unlimited users policy saves agencies hundreds of dollars monthly compared to Later’s per-seat pricing structure.
5. AI Tools & Content Creation
Puffer: Buffer’s AI Assistant helps with content creation by writing captions and rephrasing content for different platforms. The AI can take a long LinkedIn post and create a shorter X version. The KI-Tool is included on all paid plans without extra charges, which adds real value.

Später: Later bietet einen KI-gestützten Bildunterschriftengenerator, der Beitragstexte basierend auf Ihrer Marke erstellt. StimmeEs schlägt außerdem Trend-Hashtags vor und zeigt TikTok-Trends an. Allerdings ist das KI-Guthaben in den günstigeren Tarifen begrenzt. Der Starter-Tarif beinhaltet nur 10 KI-Guthaben pro Monat.
6. Analysen und Berichte
Puffer: Buffer’s analytics tools track engagement metrics across Instagram, Facebook, X, and LinkedIn. The Essentials plan gives you 30 days of data. The Team plan adds advanced dashboards, audience demographics, and shareable reports. Buffer allows users to create and export custom reports based on their analytics capabilities.

Später: Later’s analytics primarily focus on Instagram, providing insights specific to that platform. You get detailed analytics on Instagram posts, follower growth, and hashtag success rates. Later excels with visual-first content planning, specifically for Instagram and TikTok. Higher plans unlock 12 to 24 months of historical data.

7. Plattformunterstützung
Puffer: Buffer is a generalist tool for scheduling across LinkedIn, Facebook, X, and others. It supports 11+ social media platforms including TikTok, Pinterest, YouTube, Google Business Profile, Mastodon, and Bluesky. Buffer is best for managing multiple, diverse platforms and quick, bulk scheduling.
Später: Later is specialized for visual platforms, particularly Instagram, with strong visual planning features. It supports 8 platforms: Instagram, Facebook, Threads, TikTok, LinkedIn, Pinterest, YouTube, and Snapchat. Later is built for creators or brands focused on visual platforms and curating visual feeds before publishing. Notably missing are Google Business Profile and Bluesky for digital marketing teams.
8. Link in Bio Tools
Puffer: Buffer includes a basic landing page builder for your Instagram bio one link. You can add buttons, links, and showcase your latest social media content. It works as a functional tool for driving traffic, though it offers fewer customization options than dedicated link-in-bio tools.

Später: Later’s Linkin.bio is one of its strongest features. You can create a mini-website that mirrors your Instagram feed. Each one of your Instagram posts can link to a product, article, or landing page. This drives real traffic and helps grow your social presence.

9. Benutzerfreundlichkeit
Puffer: Buffer is highly rated for its simplicity and modern interface. New users can connect their social media accounts and schedule their first post within 2 minutes. The dashboard is uncluttered and navigation is obvious. If your strategy is content-driven, Buffer is likely better for fast workflows.
Später: Later is ideal for visual creators, offering a highly intuitive drag and drop calendar for content planning. The visual interface is intuitive once you learn it. However, the social set structure can confuse new users. If your strategy is highly visual, Later is likely superior.
💡 Testergebnis: Buffer wins on raw simplicity for comparing buffer to other tools. Later wins on visual planning power for Instagram-first brands.
Verschiedene Szenarien
| Falls Sie Folgendes benötigen: | Wählen | Warum |
|---|---|---|
| Tight budget, few channels | Puffer | 5 $/Kanal gegenüber einem Mindestbetrag von 16,67 $ |
| Visuelle Feedplanung | Später | Die beste Rastervorschau auf dem Markt |
| Multiple platforms posting | Puffer | Plattformen ab 11 Jahren vs. 8 |
| Instagram-First-Strategie | Später | Für Instagram-Ästhetik gemacht |
| Wie man StreamYard nutzt, um bis 2026 schnell zu wachsen 20 | Puffer | No per-seat fees on Team plan |
| Link in Bio-Traffic | Später | Überlegene Linkin.bio-Funktionen |
💰 Ihr Budget
Buffer offers the most affordable entry point at $5 per social channel. Later starts at $16.67/month with a hard post limit. For low-volume users, Buffer wins on price.
🔌 Dein Tech-Stack
Buffer integriert sich mit Canva, Dropbox, Google Drive, and the Buffer browser extension. Later connects to the same tools but focuses on media library management. Both work with Zapier.
📝 Ihr Content-Stil
If your content is text-heavy across many social media platforms, Buffer’s queue system works better. If your brand relies on visual aesthetics and Instagram presence, Later’s grid planner is essential.
🎓 Dein Erfahrungslevel
Buffer is easier for beginners. Most social media managers can set up Buffer within 2 minutes. Later requires more time to learn the social set structure and visual planning tools.
🆓 Kostenlose Testversionen und Demos
Both Buffer and Later offer free plans to their users. Buffer’s free plan remains generous with 3 social media channels. Later’s free plan has been heavily restricted recently with limited features.
🛟 Supportoptionen
Buffer provides email support and a Discord community on all paid plans. Later limits free trial users to self-service help only. Both have extensive knowledge bases for troubleshooting.
Umstellungsleitfaden
Nutzen Sie bereits eines dieser Social-Media-Management-Tools? Hier erfahren Sie, was Sie beim Wechsel erwartet.
🔄 Wechsel von Buffer zu Later?
✅ Was Sie davon haben:
- Visuelle Rastervorschau für die Instagram-Feedplanung
- Drag and drop interface for visual content
- Superior Linkin.bio landing pages for one link traffic
❌ Was Sie verlieren werden:
- Flexibles Preismodell pro Kanal
- Unbegrenzte Nutzeranzahl bei kostenpflichtigen Tarifen
- Unterstützung für Google Business Profile und Bluesky
📋 So wechseln Sie:
- Exportiere deine geplanten Beiträge aus Buffer als Backup.
- Melden Sie sich für die 14-tägige kostenlose Testphase von Later an.
- Connect your social media accounts and upload media to Later’s library
🔄 Wechsel von Later zu Buffer?
✅ Was Sie davon haben:
- Lower costs with per-channel pricing for small businesses
- Unlimited team member access on Team plan
- Support for more social media platforms
❌ Was Sie verlieren werden:
- Visuelle Rastervorschau für Instagram
- Drag and drop calendar planning
- Erweiterte LinkedIn-Landingpage-Funktionen
📋 So wechseln Sie:
- Download your media library content from Later
- Melden Sie sich für den kostenlosen Plan oder die 14-tägige Testphase von Buffer an.
- Connect your social channels and set up your posting queue
Endgültiges Urteil
| Kategorie | Gewinner |
|---|---|
| 💰 Preisgestaltung & Wert | Puffer |
| 🎨 Visual Content Planning | Später |
| 📅 Scheduling Posts | Puffer |
| 👥 Teamzusammenarbeit | Puffer |
| 🤖 KI-Tools | Binden |
| 📊 Analytics Tools | Binden |
| 📱 Plattformunterstützung | Puffer |
| 🔗 Link in Bio | Später |
| ⚡ Benutzerfreundlichkeit | Puffer |
| 🏆 Gesamtsieger | Puffer |
🏆 GEWINNER: BUFFER
Buffer gewinnt 6 von 9 Kategorien.
Ideal für: Multi-platform scheduling, small and medium businesses, teams needing unlimited collaborators
Buffer and Later serve different types of social media managers in 2026.
Buffer is the better all-around social media management tool for most users.
Its per-channel pricing is more flexible and affordable for small businesses.
The unlimited users policy on the Team plan makes Buffer perfect for agencies.
Later is the better choice if your social media strategy centers on Instagram aesthetics.
The visual grid planner and drag and drop interface are genuinely useful for visual brands.
However, Later’s pricing has become more expensive and restrictive over time.
Für die meisten Social-Media-Manager bietet Buffer mehr Leistung zu einem niedrigeren Preis.
Start with Buffer’s free plan to test it before considering other tools.
Mehr Puffer im Vergleich
Here’s how Buffer stacks up against other social media management tools:
Buffer vs Sprout Social
Buffer gewinnt bei: Preisgestaltung, Einfachheit, Flexibilität pro Kanal
Sprout Social punktet bei: Unternehmensanalysen, Social Listening, CRM Merkmale
Buffer vs SocialPilot
Buffer gewinnt bei: Benutzerfreundliche Oberfläche, einfache Bedienung, klares Design
SocialPilot punktet bei: Mehr Konten pro Plan, Massenterminierung, White-Label-Berichte
Buffer vs Sendible
Buffer gewinnt bei: Einfachere Benutzeroberfläche, niedrigerer Einstiegspreis
Sendible gewinnt bei: Social Listening, mehr Integrationen, Agenturtools
Buffer vs Content Studio
Buffer gewinnt bei: Einfache Warteschlangen, transparente Preise
Content Studio gewinnt in folgenden Kategorien: Inhaltsfindung, KI AutomatisierungWorkflow-Automatisierung
Buffer vs Heropost
Buffer gewinnt bei: Etablierter Ruf, Plattformunterstützung
Heropost gewinnt in: KI-gestützte Inhaltserstellung, Wettbewerbsanalyse
Buffer vs Agorapulse
Buffer gewinnt bei: Preisgestaltung, Einfachheit, schnelle Einrichtung
Agorapulse gewinnt in folgender Hinsicht: Unified inbox, social listening, Berichterstattung Tiefe
Buffer vs Zoho Social
Buffer gewinnt bei: Eigenständige Einfachheit, leichteres Onboarding
Zoho Social punktet bei: Zoho-Suite-Integration, Kosteneffizienz bei großem Umfang
Buffer vs Sprinkler
Buffer gewinnt bei: Kleinunternehmen Preisgestaltung, Benutzerfreundlichkeit
Sprinklr punktet bei: Unternehmensfunktionen, einheitliches Kundenerlebnis
Buffer vs Loomly
Buffer gewinnt bei: Preisgestaltung pro Kanal, unbegrenzte Nutzerzahl
Loomly gewinnt in: Inhaltsvorschläge, Genehmigungsprozesse
Buffer vs Blaze
Buffer gewinnt bei: Etablierte Plattform, zuverlässige Terminplanung
Blaze gewinnt in folgender Kategorie: AI-powered automation, newer features
Buffer vs Metricool
Buffer gewinnt bei: Übersichtlichere Benutzeroberfläche, einfachere Terminplanung
Metricool gewinnt in: Stärkere Analysen, Wettbewerbsbeobachtung
Mehr dazu später im Vergleich
Here’s how Later stacks up against other social media platform schedulers:
Später vs. Sprout Social
Spätere Siege bei: Visuelle Planung, Instagram-Fokus, geringere Kosten
Sprout Social punktet bei: Enterprise analytics, social CRM, listening
Später vs. SocialPilot
Spätere Siege bei: Visueller Rasterplaner, Instagram-Ästhetik
SocialPilot punktet bei: Mehr Konten, Massenterminierung, Agenturfunktionen
Später vs. Sendible
Spätere Siege bei: Visuelle Inhaltsplanung, Instagram-Tools
Sendible gewinnt bei: Mehr Integrationen, Social Listening, Analysen
Später vs. Content Studio
Spätere Siege bei: Grid-Vorschau, Linkin.bio-Funktion
Content Studio gewinnt in folgenden Kategorien: Content-Erkennung, KI-gestütztes Schreiben, Automatisierung
Später gegen Heropost
Spätere Siege bei: Etablierte Plattform, visuelle Planung
Heropost gewinnt in: AI content generation, competitor analysis
Später gegen Agorapulse
Spätere Siege bei: Visuelle Feedplanung, niedrigerer Startpreis
Agorapulse gewinnt in folgender Hinsicht: Soziale Medien Posteingang, listening tools, reporting
Später vs. Zoho Social
Spätere Siege bei: Instagram-Grid-Planer, visueller Fokus
Zoho Social punktet bei: Zoho Suite-Integration, Teampreise
Später vs. Sprinklr
Spätere Siege bei: Kreativenfreundliche Preise, visuelle Werkzeuge
Sprinklr punktet bei: Einheitliche Plattform im Unternehmensmaßstab
Später gegen Loomly
Spätere Siege bei: Visueller Kalender, Instagram-Ästhetik
Loomly gewinnt in: Inhaltsideen, Genehmigungsprozesse
Später gegen Blaze
Spätere Siege bei: Erfahrung in der visuellen Planung, Instagram-Tools
Blaze gewinnt in folgender Kategorie: KI-Automatisierung, Wiederverwendung von Inhalten
Später gegen Metricool
Spätere Siege bei: Visual grid planner, drag and drop calendar
Metricool gewinnt in: Tiefgreifendere Analysen, Wettbewerbsbeobachtung
Häufig gestellte Fragen
What’s better, Buffer or Later?
Buffer wins for most social media managers due to flexible pricing, unlimited users, and broader platform support. Later wins if you prioritize Instagram visual planning.
Ist Later besser als Buffer?
Later is better only for visual-first brands focused on Instagram and TikTok. For multi-platform scheduling and team collaboration, Buffer is the stronger social media management tool.
Was ist besser, Hootsuite oder Buffer?
Buffer is better for small businesses with its simpler interface and lower pricing. Hootsuite is better for enterprises needing advanced listening and team management features.
Welche App ist besser als Later?
Buffer is better than Later for multi-platform scheduling and team collaboration. SocialPilot offers more accounts per plan, while Hopper HQ is great for Instagram-focused users.
Kann ich Later kostenlos nutzen?
Later’s free plan has been heavily restricted recently. They offer a 14-day trial requiring a credit card. Buffer still provides a generous free plan with 3 social channels.













