Revisión de Bitrix24: ¿Un CRM todo en uno potente en 2025?

por | Última actualización Jul 6, 2025

Logotipo de Bitrix24

Feeling overwhelmed by the sheer number of CRMs out there? You’re not alone.

Finding the right tool to manage your contacts, sales, and projects can feel like searching for a needle in a haystack.

But what if there was one platform that could do it all?

Enter Bitrix24, a powerful CRM that promises to streamline your business processes.

In this review, we’ll dive deep into Bitrix24’s features, pricing, and potential drawbacks to help you decide if it’s the right fit for you.

Llamada a la acción de Bitrix24
Bitrix24

Ready to take control of your projects and boost your team’s productivity? Bitrix24 provides you with the tools you need to excel in project management. With over 10 million users worldwide.

¿Qué es Bitrix24?

Imagine a digital office where everything is organized, and everyone knows what they need to do.

That’s basically what Bitrix24 is! It’s like a Swiss Army knife for businesses.

This single platform combines various tools to help you manage your work.

Think of it as a central hub for your company.

You get a Bitrix24 CRM to keep track of all your customers.

There are tools available to assist with sales management, such as tracking deals and building sales funnels.

You can even automate tasks with workflow automatización.

This means the system can perform tasks automatically, such as sending emails or assigning tasks, saving you time and effort.

Bitrix24 also has tools for managing projects and collaborating with your team.

It’s like having your email, chat, calendars, and file sharing all in one place.

Página de inicio de Bitrix24

Who Created Bitrix24?

Bitrix24 was the brainchild of Sergey Rizhikov and a team of developers. They launched the first version back in 2012.

Their vision? To create CRM software that was more than just a contact list.

They aimed to create an all-in-one platform with a user-friendly interface that would enable businesses to manage every aspect of their operations.

From marketing campaigns to the sales process, Bitrix24 aims to consolidate all essential tools in one place.

This helps teams communicate more effectively, stay organized, and accomplish more.

Top Benefits of Bitrix24

  • Solución todo en uno: Bitrix24 combines all the essential tools you need to run your business, including CRM, project management, communications, and collaboration tools. This means no more switching between different apps and platforms.
  • Boosts productivity: By streamlining workflows and automating tasks, Bitrix24 helps you get more done in less time. This frees up your team to focus on what matters most.
  • Improves communication: With built-in chat, video conferencing, and social intranet features, Bitrix24 makes it easy for everyone to stay connected and collaborate effectively.
  • Scalable for any business: Ya sea que seas un profesional independiente, un pequeña empresa, or a large enterprise, Bitrix24 can adapt to your needs. It offers flexible plans and pricing to suit businesses of all sizes.
  • Fácil de usar: Despite its comprehensive features, Bitrix24 has a user-friendly interface that’s easy to navigate, even for beginners.
  • Acceso móvil: Stay connected and manage your work on the go with Bitrix24’s mobile app.
  • Affordable pricing: Bitrix24 offers you a free plan with basic features, as well as paid plans with more advanced functionality. This makes it a cost-effective solution for businesses with limited budgets.
  • Excellent customer support: Bitrix24 provides comprehensive customer support resources, including online documentation, tutorials, and a helpful community forum.
Bitrix24 Top Benefits

Mejores características

Bitrix24 is packed with features designed to simplify your work and boost your productivity.

It’s more than just a CRM tool; it’s a complete business management platform that helps you streamline everything from sales & marketing to customer relationships and team collaboration.

Let’s take a closer look at some of its standout features:

1. Powerful CRM

Bitrix24’s CRM is a powerful tool for managing your customer relationships.

It helps you keep track of all your interactions with leads and customers, from initial contact to closing deals and providing support.

You can easily manage contacts, track deals, build sales funnels, and generate reports to analyze your sales performance.

Bitrix24 CRM

2. Task & Project Management

Bitrix24 provides robust project management tools to help you plan, organize, and track your projects effectively.

You can create tasks, assign them to team members, set deadlines, & monitor progress all in one place.

The platform also provided tools for collaboration, such as shared calendars, document management, and online workspaces.

This makes it easier for pequeñas empresas to manage their workload efficiently.

Bitrix24 Tasks & Project

3. Sites & Store

With Bitrix24, you can create professional websites and online stores without any coding knowledge.

This is a great feature for businesses looking to establish an online presence.

You can choose from various templates, customize your design, and easily manage your content and products.

Bitrix24 Sites & Store

4. HR & Automation

Bitrix24 includes tools to help you manage your human resources, such as employee onboarding, seguimiento del tiempo, and absence management.

It also offers powerful workflow automation capabilities, allowing you to automate repetitive tasks & streamline your business processes.

This saves you time and reduces the risk of errors.

Bitrix24 HR & Automation

5. Herramientas de colaboración

Bitrix24 excels at providing a wide range of collaboration tools to enhance teamwork and communication.

It’s a true communications platform with features such as instant messaging, video conferencing, and a social intranet.

This helps teams stay connected and work together seamlessly, whether they’re in the office or working remotely.

You can share documents, manage projects together, and keep everyone on the same page.

I’ve broadened the focus to encompass the overall collaborative nature of Bitrix24.

Bitrix24 Copilot

Precios

Nombre del planPrecio (facturado anualmente)Características principales
Básico$49/organization/month24 GB Storage, 5 Users, collaboration, CRM.
Estándar$87/organization/month100 GB Storage, 50 Users, collaboration, CRM.
Profesional$175/organization/month1024 GB Storage, 100 Users, collaboration, CRM.
Empresa$350/organization/month3 TB Storage, 250 Users, collaboration, CRM, Drive, Tasks & Projects.
Bitrix24 Pricing

Pros y contras

Ventajas

  • Feature-rich platform.
  • Excellent free plan.
  • Ideal para colaboración.
  • Improves productivity.
  • Precios asequibles.

Contras

  • Puede ser complejo.
  • Integraciones limitadas de terceros.
  • Limitaciones de la aplicación móvil.
  • Curva de aprendizaje pronunciada.

Alternatives to Bitrix24

He aquí varios Alternativas a Bitrix24 con una breve descripción de cada uno de ellos:

  • AI内容生成非常迅速。: Una plataforma de marketing y ventas todo en uno diseñada para agencias y empresas, que ofrece herramientas completas, como creadores de embudos, marketing por correo electrónico, automatización de SMS y gestión de clientes.
  • Pipedrive: A sales-focused CRM known for its intuitive visual sales pipelines, helping teams manage deals and track progress efficiently.
  • Compró: Specializes in automation for small businesses, combining CRM functionalities with email marketing and sales pipeline management.
  • Campaña activa: Una plataforma de automatización de la experiencia del cliente que integra funciones de marketing, ventas y comercio electrónico, lo que permite una comunicación personalizada y flujos de trabajo automatizados.
  • HubSpot: Una plataforma ampliamente reconocida que ofrece un conjunto de "hubs" para ventas, marketing, atención al cliente, gestión de contenidos y operaciones, ideal para empresas que buscan soluciones integradas.
  • Embudos de clic: Primarily a sales funnel and landing page builder with some lead collection and basic email marketing capabilities, focusing on conversion-driven online campaigns.
  • Folk: A simple, integrated, and proactive CRM with features like sales pipelines, email campaigns, contact management, and workflow automation.
  • Instantáneamente: This company specializes in lead generation and difusión por correo electrónico en frío, providing customer relationship management, lead tracking, and sales process automation.
  • Haga clic hacia arriba: Una plataforma versátil de gestión del trabajo que se puede personalizar para que funcione como un CRM, ofreciendo funciones como la gestión de contactos, vistas del proceso de ventas, integración del correo electrónico y paneles personalizables.
  • CRM del lunes: A highly customizable platform structured like a spreadsheet, allowing for full-cycle lead management, sales forecasting, email synchronization, and activity tracking.
  • CRM de cápsula: Un CRM orientado al crecimiento diseñado para la simplicidad, que ayuda a las empresas a gestionar contactos, realizar un seguimiento de las operaciones de venta y mantener relaciones con los clientes con funciones como múltiples canalizaciones y gestión de tareas.
  • Perspicazmente: A CRM suitable for small to mid-sized businesses, offering contact and project management, workflow automation, and robust reporting, along with a user-friendly interface.
  • CRM de Freshsales: Una opción rentable que ofrece amplias funciones para los equipos de ventas, como comunicación con clientes potenciales, herramientas de conversión, puntuación de clientes potenciales basada en IA y sólidas capacidades de integración.
  • Fuerza de ventas: A robust, industry-leading CRM platform offering extensive features for sales, marketing, and service, known for its high customizability and scalability for larger enterprises.
  • Zendesk: Primarily a customer service and support platform that also offers robust CRM capabilities, providing end-to-end customer interaction management and analytics.

Bitrix24 Compared

Here’s a brief comparison of Bitrix24 with these software solutions:

  • Bitrix24 vs GoHighLevel: Bitrix24 is an all-in-one workspace that includes CRM, project management, and collaboration tools, whereas GoHighLevel is a sales and marketing platform that emphasizes automation and lead generation.
  • Bitrix24 vs Pipedrive: Bitrix24 offers a comprehensive suite that includes CRM and project management, whereas Pipedrive focuses on intuitive visual sales pipeline management.
  • Bitrix24 frente a Keap: Bitrix24 ofrece una amplia gama de funciones de colaboración y CRM, mientras que Keap se destaca en la automatización del marketing y la gestión detallada del proceso de ventas.
  • Bitrix24 frente a ActiveCampaign: Bitrix24 es una amplia suite empresarial, mientras que ActiveCampaign se especializa en automatización de marketing avanzada, campañas de correo electrónico y desarrollo de clientes potenciales.
  • Bitrix24 frente a Hubspot: Bitrix24 ofrece un amplio conjunto de funciones para operaciones comerciales, a menudo con una curva de aprendizaje más pronunciada; HubSpot ofrece una plataforma de marketing, ventas y servicios integrada y fácil de usar.
  • Bitrix24 frente a Clickfunnels: Bitrix24 es un sistema integral de gestión empresarial con CRM; ClickFunnels es principalmente una herramienta para crear embudos de ventas y páginas de destino.
  • Bitrix24 vs Folk: Bitrix24 is a comprehensive platform for various business functions, while Folk is a more focused, collaborative contact management system.
  • Bitrix24 vs Instantly: Bitrix24 offers a comprehensive suite of business tools, including CRM, whereas Instantly specializes in automated correo electrónico frío outreach and sales cadences.
  • Bitrix24 frente a Haga clic hacia arriba: Bitrix24 is an integrated platform for CRM, project management, and collaboration, while ClickUp is a versatile work management tool with customizable views.
  • Bitrix24 vs Monday: Bitrix24 offers a comprehensive business solution with CRM, while Monday CRM provides highly visual and customizable workflows for project and client management.
  • Bitrix24 vs Capsule: Bitrix24 is a feature-rich platform with CRM, task management, and collaboration capabilities; Capsule CRM is a simpler, more streamlined tool for managing contacts and sales pipelines.
  • Bitrix24 frente a Insightly: Bitrix24 es una suite empresarial integral con sólidas herramientas de colaboración y proyectos; Insightly es un CRM con capacidades integradas de gestión de proyectos, a menudo preferido por empresas más pequeñas.
  • Bitrix24 vs Freshsales: Bitrix24 offers a wide range of business functions alongside CRM, while Freshsales CRM is a sales-focused platform with AI-powered insights for lead and deal management.
  • Bitrix24 vs Salesforce: Bitrix24 offers an all-in-one solution for businesses of various sizes, including CRM; Salesforce is a leading, highly customizable, and scalable enterprise-level CRM with extensive capabilities.

Personal Experience with Bitrix24

My team recently adopted Bitrix24 to manage a new marketing campaign, and the results were impressive.

We were initially drawn to its all-in-one approach, and it quickly proved invaluable in streamlining our workflow and boosting productivity.

Here’s how we leveraged Bitrix24’s features to achieve our goals:

Bitrix24 personal experience
  • Built a streamlined sales funnel: We used Bitrix24’s CRM to create a clear visual representation of our sales funnel. This helped us track leads, identify bottlenecks, and optimize our conversion rates at each stage.
  • Improved team communication: The platform’s communications tools, like instant messaging and video conferencing, kept everyone connected and informed throughout the campaign. This fostered a collaborative environment, ensuring everyone was on the same page.
  • Automated key tasks: We utilized Bitrix24’s automation features to streamline repetitive tasks, including sending email follow-ups and assigning tasks to team members. This freed up valuable time, allowing us to focus on more strategic initiatives.
  • Gathered valuable leads: Bitrix24’s web forms made it easy to capture leads from our website and landing pages. This allowed us to grow our contact list and nurture potential customers.
  • Scaled our efforts with ease: As our campaign grew, we were able to add unlimited users to Bitrix24 without incurring extra costs. This ensured everyone on the team had access to the tools and information they needed to contribute effectively.

Overall, Bitrix24 played a crucial role in the success of our marketing campaign.

Its comprehensive features, ease of use, & affordability make it a valuable asset for any business looking to improve productivity and achieve its goals.

Reflexiones finales

Bitrix24 is a powerful all-in-one platform with a lot to offer.

It’s great for managing customer relationships, projects, and team communication.

You can even build websites and automate tasks.

While it has a few drawbacks, like a steeper learning curve and limited third-party integrations, the benefits outweigh the cons, especially for small businesses.

The free plan is a great way to try it out. If you require additional features, the paid plans remain affordable.

Ready to give Bitrix24 a try? Sign up for a free account today and see how it can transform your business!

Preguntas frecuentes

¿Es Bitrix24 realmente gratis?

Yes, Bitrix24 offers a free plan that’s available forever! It includes basic features like CRM, task management, and communication tools for unlimited users. This is a great way to try out the platform before you upgrade to a paid plan.

¿Cuál es el mejor plan de precios de Bitrix24?

El mejor plan depende de tus necesidades. El plan gratuito es bueno para equipos pequeños. Si necesita funciones adicionales, el plan Básico es un punto de partida adecuado. Los equipos más grandes pueden necesitar el plan Estándar o Profesional.

¿Es Bitrix24 fácil de usar?

Bitrix24 has numerous features, which can make it seem complex at first. However, they offer multiple helpful resources, including tutorials and guides. Once you get the hang of it, it’s quite user-friendly.

Can I use Bitrix24 on my phone?

Yes, Bitrix24 offers a mobile app compatible with iOS and Android devices. You can access most features from your phone, allowing you to stay connected and productive on the go.

What kind of businesses use Bitrix24?

All kinds of businesses use Bitrix24! It’s popular among small businesses, but larger companies also use it. It’s beneficial for any business seeking to enhance collaboration, organization, and customer relationships.

Fahim Joharder

Fahim Joharder

Entusiasta de la tecnología, emprendedor, viajero y expatriado de Medina, Arabia Saudita.

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