รีวิว Bitrix24: ระบบ CRM แบบครบวงจรที่ทรงพลังในปี 2026?

Bitrix24 คุ้มค่าหรือไม่?

★★★★★ 3/5

สรุปโดยย่อ: Bitrix24 is an all in one platform that tries to replace your CRM, project management tools, and communications platform. It packs 35+ tools into a single platform. The free plan is generous for small businesses. But the steep learning curve and overwhelming user interface hold it back from a higher score.

✅ เหมาะสำหรับ:

Small businesses and remote teams that want CRM, task management, and communications tools in one place — without paying per user.

❌ ข้ามขั้นตอนนี้หาก:

You want a simple CRM that’s incredibly easy to learn. New users often feel overwhelmed by the many features packed into one place.

📊 ผู้ใช้	องค์กรมากกว่า 15 ล้านแห่ง	🎯 เหมาะสำหรับ	ระบบ CRM + การบริหารโครงการ
💰 ราคา	49 ดอลลาร์ต่อเดือน (ค่าบริการคงที่)	✅ คุณสมบัติเด่น	Unlimited users on paid plans
🎁 แผนฟรี	Yes — up to 12 users, 5GB	⚠️ ข้อจำกัด	ช่วงการเรียนรู้ที่ค่อนข้างยาก

ฉันทดสอบ Bitrix24 อย่างไร

Tired of juggling five different apps to run your business?

One tool for CRM. Another for managing projects. A third for group chats and video calls.

มันเหนื่อยมาก และก็แพงด้วย

Enter Bitrix24.

This tool promises to replace them all. I tested it for 90 days to see if it delivers. Here’s what I found.

บิทริกซ์24

Stop paying for five different tools. Bitrix24 gives you CRM software, project management tools, and a communications platform all in one. Used by over 15 million companies worldwide. Free plan available for up to 12 users.

ลองใช้ BITRIX24 ตอนนี้เลย →

คู่มือการใช้งาน BITRIX24 →

ทางเลือกอื่นนอกเหนือจาก BITRIX24 →

Bitrix24 คืออะไร?

บิทริกซ์24 is a cloud-based CRM tool that also handles task management, file sharing, and internal communications.

คิดซะว่ามันเหมือนมีดพับอเนกประสงค์ของสวิสสำหรับธุรกิจของคุณ

Instead of buying separate software for sales management, managing projects, and team chat, you get everything on one unified platform.

The core CRM lets you track your sales funnel and manage customer relationships.

The project management side gives you kanban boards, gantt charts, and task tracking.

And the collaboration tools include video calls, group chats, and an activity stream.

It even lets you create web forms, build landing pages, and set up online stores.

Unlike most CRM software that charges on a per user basis, Bitrix24 uses flat monthly pricing.

ใครเป็นผู้สร้าง Bitrix24?

Sergey Ryzhikov started Bitrix, Inc. in 1998.

The story: Sergey and co-founders Dmitry Valyanov and Alexey Sidorenko all worked in IT at a bank. They wanted to build better collaboration tools for companies.

Bitrix24 launched in April 2012 as a cloud-based platform.

Today, Bitrix24 has:

• องค์กรกว่า 15 ล้านแห่งทั่วโลก
• A team of 600+ people in 12 countries
• Interface available in 18 languages

The company is based in Alexandria, Virginia.

ข้อดีเด่นของ Bitrix24

Here’s what you actually get when you use Bitrix24:

• Save Money With Flat Pricing: Paid plans aren’t charged on a per user basis. The Standard plan gives you unlimited users for $99/month. That’s huge for medium sized businesses.
• เปลี่ยนเครื่องมือหลายชิ้น: You get CRM, task management, file sharing, video calls, and a site ผู้สร้าง in a single platform. No more switching between apps for different aspects of your work.
• Free Plan for Smaller Businesses: The free plan supports up to 12 users with 5GB storage. It includes core CRM and basic collaboration tools. Perfect for startups.
• ทำงานจากที่ไหนก็ได้: Mobile apps for iOS and Android let remote teams manage tasks and access CRM ข้อมูล on the go. You can upload files and join video calls from your phone.
• Automate Boring Work: Workflow automation handles routine updates and notifications. You can create automated workflows for your sales process without coding.
• Keep Everything Secure: Data is hosted on Amazon Web Services with SSL encryption. Companies in the European Union get GDPR-compliant data handling.
• Generate Reports Fast: You can generate reports on sales, tasks, and team performance. Shared dashboards give real-time project visibility to your whole company structure.

คุณสมบัติเด่นที่สุดของ Bitrix24

Here are the key features that make Bitrix24 stand out as a CRM and project management tool.

1. ระบบ CRM ที่ทรงพลัง

The Bitrix24 CRM is the heart of the platform.

It handles contact management, lead management, and your entire sales pipeline.

You can track every customer interaction in one place.

The classic CRM view shows deals, contacts, and companies in a clear layout.

You can also set up marketing campaigns and track inbound inquiries from your contact center.

The sales funnel view helps you see where every deal stands.

Not gonna lie — setting it up took some time. But once it’s running, it works great.

2. การจัดการงานและโครงการ

Bitrix24 gives you powerful project management tools right inside the platform.

You can assign tasks, set deadlines, and track progress.

Use kanban boards for visual task tracking.

Switch to gantt charts when you need to see timelines.

The tool lets you track employee workloads too.

I used it for managing projects across three client accounts. It kept everything organized.

3. เว็บไซต์และร้านค้า

Yes, Bitrix24 even lets you build websites and online stores.

You can create landing pages with a drag-and-drop builder.

Add web forms to capture leads directly into your CRM.

The site builder connects to Google Analytics for tracking.

It also supports a product catalog for your online stores.

Not as powerful as Shopify. But it’s a nice bonus for lead generation.

4. ฝ่ายทรัพยากรบุคคลและระบบอัตโนมัติ

Bitrix24 includes HR tools that most CRM software skips.

There’s a full employee directory for your company.

You can manage your company structure and track time on tasks.

The automation features let you build automated workflows without coding.

Set up reminders, approval chains, and routine notifications.

The workflow automation saves hours every week once you set it up.

5. เครื่องมือสำหรับการทำงานร่วมกัน

This is where Bitrix24 really shines as a communications platform.

You get integrated chat, video calls, and เสียง การโทร

Group chats keep remote teams connected in real time.

The activity stream works like a สื่อสังคม feed for your company.

You can also upload files and co-edit documents with your team.

Communication and collaboration tools are available for free to unlimited users.

6. Leads, Deals, Contacts, Companies

Bitrix24 centralizes all customer information into a single database.

You can capture leads from web forms, emails, or phone calls.

Track each lead through your sales funnel automatically.

The CRM tool links contacts to deals and companies.

This helps you build stronger customer relationships over time.

The lead generation features pull in inbound inquiries from multiple channels.

7. กระดานคันบัน

The kanban boards in Bitrix24 give you a visual way to manage work.

Drag and drop tasks between columns.

Create custom boards for different aspects of your business.

Use them for sales pipeline tracking or managing projects.

It’s user friendly once you get the hang of it.

8. การทำงานอัตโนมัติของเวิร์กโฟลว์

Bitrix24 lets you automate routine tasks across your business.

Set up rules to move deals through your sales pipeline.

Create triggers for email notifications and task assignments.

The platform automates routine updates to keep projects moving.

Advanced features like business process templates are on the professional plan.

9. เอกสารออนไลน์

Bitrix24 includes a built-in office suite for creating documents.

You can make spreadsheets and การนำเสนอ ด้วย.

Real-time co-editing means your team can work on files together.

Version control tracks every change.

Secure cloud storage keeps everything safe and accessible.

You can upload files from your desktop or phone.

ราคาของ Bitrix24

Here’s what Bitrix24 costs in 2026. Paid plans are priced at a flat monthly fee — not on a per user basis.

แพ็กเกจฟรี: Yes — includes 5GB storage, core CRM, and basic task management for up to 12 users.

รับประกันคืนเงิน: No refunds, but you get a 30-day free trial for the Professional plan.

📌 บันทึก: Annual subscriptions save you 20%. Two-year plans save 31%.

Bitrix24 คุ้มค่ากับราคาหรือไม่?

For small businesses, the free plan is a no-brainer. You get a simple CRM and collaboration tools at no cost.

The Standard plan at $99/month for unlimited users is the best value. Compare that to Zoho CRM or Salesforce, which charge per user.

คุณจะประหยัดเงินได้หาก: You have 10+ employees and need CRM, project management, and communication in one place.

คุณอาจจ่ายเงินเกินไปหาก: You only need a basic CRM. A simple CRM like Capsule CRM would cost less.

ข้อดีและข้อเสียของ Bitrix24

✅ สิ่งที่ฉันชอบ

❌ อะไรจะดีไปกว่านี้ได้อีก

Bitrix24 เหมาะสำหรับคุณหรือไม่?

✅ Bitrix24 เหมาะสำหรับคุณหาก:

• You run a small to medium sized business and need CRM + project management in one tool
• You want to save money with flat pricing instead of paying per user
• You need a communications platform for remote teams with chat, video, and file sharing
• You want workflow automation to handle routine tasks across your company

❌ ข้ามการใช้ Bitrix24 หาก:

• You want a simple CRM with a clean, user friendly interface — try HubSpot instead
• You need deep customization options for sales processes — check out Salesforce
• You prefer tools that are incredibly easy to learn without training

คำแนะนำของฉัน:

If you’re a growing business with 5-50 employees, Bitrix24 is hard to beat on value. The flat pricing and comprehensive suite of tools make it a smart choice. Just be ready to invest time learning the platform.

Bitrix24 เทียบกับทางเลือกอื่นๆ

How does Bitrix24 stack up? Here’s the competitive landscape:

ตัวเลือกที่น่าสนใจ:

• ดีที่สุดโดยรวม: HubSpot — easier to use with strong marketing automation features
• ตัวเลือกที่คุ้มค่าที่สุด: ClickUp — starts at $7/month with great project management
• เหมาะสำหรับผู้เริ่มต้น: Freshsales CRM — clean interface that’s incredibly easy to learn
• เหมาะสำหรับเอเจนซี่: GoHighLevel — built for marketing agencies with lead generation tools

🎯 ทางเลือกอื่นนอกเหนือจาก Bitrix24

กำลังมองหาทางเลือกอื่นแทน Bitrix24 อยู่ใช่ไหม? นี่คือตัวเลือกที่ดีที่สุด:

• 🚀 GoHighLevel: Best for marketing agencies that need CRM, funnels, and sales automation in one tool.
• 🧠 คีป: Great for small businesses needing smart sales and marketing automation with built-in payments.
• ⚡ ActiveCampaign: Top choice for email marketing campaigns and customer experience automation.
• 🌟 ฮับสปอต: Best user friendly CRM with free plan and strong marketing tools for growing teams.
• 🎨 ClickFunnels: Perfect for building sales funnels and landing pages to drive lead generation.
• 👶 พื้นบ้าน: Simple and clean CRM for smaller businesses that want easy contact management.
• 🚀 ทันที: Best for high-volume cold email outreach and sales pipeline management.
• 🔧 คลิกอัพ: Top project management tool with task management, docs, and collaboration features.
• 🎨 วันจันทร์ CRM: Visual project management with customizable kanban boards and workflows.
• 👶 แคปซูล CRM: Simple CRM that’s easy to learn. Great for teams that want a basic CRM tool.
• 🔧 ข้อมูลเชิงลึก: Good for managing projects and customer relationships together in one platform.
• ⚡ Freshsales CRM: Fast and user friendly CRM focused on sales process and lead management.
• 🏢 Salesforce: Best for large companies needing advanced CRM customization and analytics.
• 💰 Sendesk: Best for customer support teams that need a contact center and help desk tools.

⚔️ เปรียบเทียบ Bitrix24

ต่อไปนี้คือการเปรียบเทียบ Bitrix24 กับคู่แข่งแต่ละราย:

• Bitrix24 vs GoHighLevel: GoHighLevel wins for marketing agencies. Bitrix24 wins on flat pricing for larger teams.
• Bitrix24 vs Keap: Keap has better sales automation. Bitrix24 offers more tools at a lower price.
• Bitrix24 vs ActiveCampaign: ActiveCampaign dominates email marketing. Bitrix24 has broader features.
• Bitrix24 vs HubSpot: Hub HubSpot มีอินเทอร์เฟซผู้ใช้ที่ดีกว่า ส่วน Bitrix24 นั้นราคาถูกกว่าสำหรับทีมขนาดใหญ่
• Bitrix24 vs ClickFunnels: ClickFunnels is better for funnels. Bitrix24 is better for CRM and PM.
• Bitrix24 vs Folk: Folk is simpler and cleaner. Bitrix24 offers way more features overall.
• Bitrix24 เทียบกับ Instantly: Instantly wins for cold email. Bitrix24 wins as a full business platform.
• Bitrix24 เทียบกับ ClickUp: ClickUp has better project management. Bitrix24 has a stronger CRM.
• Bitrix24 vs Monday CRM: Monday CRM is more visual. Bitrix24 includes more tools in its plans.
• Bitrix24 vs Capsule CRM: Capsule is a simple CRM for small teams. Bitrix24 scales much better.
• Bitrix24 vs Insightly: Insightly is easier to learn. Bitrix24 offers more value per dollar.
• Bitrix24 vs Freshsales CRM: Freshsales is more user friendly. Bitrix24 includes project management.
• Bitrix24 vs Salesforce: Salesforce has deeper CRM customization. Bitrix24 is far more affordable.
• Bitrix24 เทียบกับ Zendesk: Zendesk is better for support. Bitrix24 offers CRM + PM + communications.

ประสบการณ์ของฉันกับ Bitrix24

Here’s what actually happened when I used Bitrix24:

โครงการ: I set up Bitrix24 for three client accounts. I used it for CRM, task tracking, and team collaboration across all of them.

ลำดับเหตุการณ์: ใช้งานต่อเนื่องทุกวันเป็นเวลา 90 วัน

ผลลัพธ์:

สิ่งที่ทำให้ฉันประหลาดใจ: The CRM was more powerful than I expected. Once I learned the sales pipeline setup, tracking deals became incredibly easy. The Co-Pilot AI assistant helped me find features faster.

สิ่งที่ทำให้ฉันหงุดหงิด: The first two weeks were rough. Learning the core features took time. Many features felt hidden behind confusing menus. I had to watch hours of video tutorials.

ฉันจะใช้มันอีกไหม? Yes — but only for teams of 10+ people. For smaller teams, the setup time isn’t worth it. A simpler CRM would work better.

Bitrix24 provides accessibility from anywhere. I managed tasks from my phone, checked deals on my tablet, and used the desktop app for deeper work.

The platform also lets you safely collaborate with external partners through extranet access.

ข้อคิดส่งท้าย

เลือกใช้ Bitrix24 หาก: You need CRM software, project management tools, and a communications platform for your company — and you don’t want to pay per user.

ข้ามขั้นตอนการใช้ Bitrix24 หาก: You want a simple CRM that’s incredibly easy to set up in 30 minutes. The learning curve is real.

คำตัดสินของฉัน: After 90 days, I see why 15 million companies use Bitrix24. The value is hard to beat. But it’s not perfect. The user interface needs work, and new users will struggle at first.

Bitrix24 is best for small to medium sized businesses that want everything in one place.

It’s suitable for businesses of all sizes. But it truly shines when you have enough team members to take advantage of its many features.

คะแนน: 3/5

ถาม บ่อย ๆ

Bitrix24 ใช้ทำอะไร?

Bitrix24 is used for CRM, project management, and team communication. It helps businesses manage customer relationships, track tasks, and collaborate in one platform. Companies use it for sales management, lead generation, HR, and building websites. It’s a comprehensive suite for managing different aspects of your business.

Bitrix24 ฟรีจริงหรือเปล่า?

Yes, Bitrix24 offers a free plan for up to 12 users with 5GB of cloud storage. The free plan includes core CRM, basic task management, and communication tools. However, the free plan does not include advanced features like workflow automation and invoicing. For those, you’ll need paid plans starting at $49/month.

Bitrix24 ปลอดภัยต่อการใช้งานหรือไม่?

Yes, Bitrix24 is safe. It uses SSL encryption and hosts data on Amazon Web Services. The platform complies with GDPR for users in the European Union. You can also choose on-premise hosting for extra security. Bitrix24 provides multiple layers of protection for your business data.

Is Bitrix24 better than Zoho CRM?

It depends on what you need. Bitrix24 offers more tools in one platform — CRM, project management, communication, and HR. Zoho CRM excels in customization and analytics for sales teams. Bitrix24 is cheaper for large teams because of flat pricing. Zoho CRM charges on a per user basis.

Does Bitrix24 have a mobile app?

Yes, Bitrix24 has mobile apps for both iOS and Android. You can manage tasks, access CRM data, join video calls, and chat with your team from your phone. The mobile apps provide a good way for remote teams to stay connected from anywhere.