⚡ Quick Verdict:
- Precios: ActiveCampaign comienza en $15/mes vs Close CRM at $35/seat/month
- Ideal para: ActiveCampaign for marketing automation and email campaigns; Close CRM for outbound sales teams that rely on calling
- Diferencia clave: ActiveCampaign focuses on email marketing automation with 900+ templates; Close CRM includes built-in calling, power dialer, and call coaching
- Our pick: ActiveCampaign for most businesses — broader feature set at a lower starting price
ActiveCampaign vs Close CRM both promise to help you grow revenue.
But they take completely different roads to get there.
One is built for marketing teams that want to automate email campaigns.
The other is built for sales teams that live on the phone.
Picking the wrong one wastes both time and money.
Descripción general
This comparison covers pricing, core features, and ideal use cases.
Our sources include published documentation, G2 reviews, and each platform’s official pricing pages.
We also looked at how each tool handles contact management, automation, and sales pipeline tracking.
By the end, you’ll know exactly which platform fits your workflow.
¿Qué es ActiveCampaign?
ActiveCampaign es una plataforma de automatización de la experiencia del cliente.
It helps small and mid-sized businesses automate their marketing and sales processes.
The platform combines email marketing, advanced automation, and a built-in CRM.
It’s known for its visual drag-and-drop automation builder.
Users can create multi-step workflows with conditional logic — no coding needed.
Campaña activa
ActiveCampaign brings email marketing, CRM, and automation into one platform. It offers over 900 automation templates to help you set up campaigns fast. The 14-day free trial requires no credit card.
Precios de ActiveCampaign
Here’s what ActiveCampaign costs in 2026. Prices scale based on the number of contacts in your account.
| Plan | Precio | Mejor para |
|---|---|---|
| Motor de arranque | $15/mes | Emprendedores individuales y nuevas empresas |
| Más | $49/mes | Equipos en crecimiento que necesitan CRM y automatización |
| Pro | $79/mes | Marketers who need advanced automation |
| Empresa | $145/mes | Large businesses with dedicated support needs |
Pricing verified May 2026.
Prueba gratuita: Yes — 14 days, no credit card required. Includes access to most Professional-tier features.
Garantía de devolución de dinero: ActiveCampaign does not advertise a standard refund window. Contact support within your billing cycle for assistance.
📌 Nota: ActiveCampaign offers a 20% discount on yearly plans. The Starter plan limits you to 5 actions per automation — upgrade to Plus or above for unlimited automation steps.
⚠️ Advertencia: ActiveCampaign pricing is contact-based. As your list grows, your monthly cost increases. Check the pricing page for your specific contact tier before committing.
Principales ventajas de ActiveCampaign
Here’s what makes ActiveCampaign worth considering:
- Más de 900 plantillas de automatización: ActiveCampaign includes over 900 pre-built automation templates. You can launch campaigns without starting from scratch.
- Creador de automatización visual: The drag-and-drop builder lets you create complex workflows with conditional logic. No coding skills are required.
- CRM integrado: All plans include a CRM for tracking sales pipelines and scoring leads. This removes the need for a separate customer relationship management tool.
- Alta tasa de entrega de correo electrónico: ActiveCampaign’s deliverability rates are consistently high across independent tests. Your campaigns are more likely to land in inboxes, not spam folders.
- Campañas omnicanal: You can run campaigns across email, SMS, WhatsApp, and social ads from a single dashboard. This keeps your messaging consistent across channels.
- Envío predictivo mediante IA: ActiveCampaign uses AI to improve delivery timing based on each subscriber’s behavior. This can improve open rates without manual testing.
- Más de 950 integraciones: ActiveCampaign connects with over 950 tools, including Shopify, Fuerza de ventasy WordPress. Zapier support extends this even further.
What Our Team Noticed
Nuestro escritor signed up for ActiveCampaign and explored the platform across its core marketing automation features. Here’s what stood out:
Ventajas y desventajas de ActiveCampaign
✅ Ventajas
- Deeply powerful automation builder with conditional logic and multi-step workflows
- Over 900 templates speed up campaign setup significantly
- Built-in CRM included on all plans — no add-on needed
- High deliverability rates keep emails out of spam folders
- Free migration service for users switching from other platforms
❌ Contras
- Starter plan limits automations to 5 actions — very restrictive for serious workflows
- Pricing increases as your contact list grows, which can get expensive fast
- Not ideal for teams that primarily need phone-based sales tools
- Learning curve for beginners setting up complex automation paths
¿Qué es Close CRM?
Close CRM is a sales platform built for small to medium-sized businesses.
It focuses on converting leads into revenue through direct outreach.
The platform combines email, calling, and SMS into a single unified inbox.
It includes built-in calling tools — including a power dialer and predictive dialer.
Sales managers can also use live call coaching to assist reps during active calls.
Cerrar CRM
Close CRM is designed for high-velocity inside sales teams. It puts phone calls, email, and SMS in one place with no extra software needed. Try it free for 14 days to see if it fits your sales process.
Precios de Close CRM
Close CRM charges per seat, which means costs add up quickly for larger teams.
| Plan | Precio | Mejor para |
|---|---|---|
| Lo esencial | $35/asiento/mes | Pequeños equipos de ventas que están comenzando |
| Crecimiento | $99/asiento/mes | Teams needing automation and collaboration tools |
| Escala | $139/asiento/mes | High-volume teams needing advanced features and call coaching |
Pricing verified May 2026.
Prueba gratuita: Yes — 14 days. Close CRM also offers a free one-click migration tool for teams switching from other CRMs.
Garantía de devolución de dinero: Close CRM does not publicly advertise a money-back policy. Reach out to their support team before purchasing if refunds are a concern.
📌 Nota: Annual billing reduces costs — the Startup equivalent runs $49/user/month annually. Advanced automation and call coaching features are only available on higher-tier plans.
⚠️ Advertencia: Close CRM’s per-seat pricing makes it expensive for teams beyond 3-4 people. A team of 5 on the Growth plan costs $495/month. Budget carefully before scaling.
Principales ventajas de Close CRM
Here’s what sets Close CRM apart from standard CRM platforms:
- Llamadas integradas: Close CRM lets you dial directly from the browser with no separate phone system. Both power dialer and predictive dialer options are included.
- Bandeja de entrada unificada: Email, SMS, and phone calls all live in one inbox. Sales reps don’t need to switch between tools during the sales process.
- Coaching telefónico en directo: Managers can listen in and coach reps during live calls. This is a key differentiator for teams focused on improving close rates.
- Vistas inteligentes: Close CRM filters leads based on specific criteria automatically. This helps reps focus on the highest-priority prospects first.
- Incorporación rápida: A motivated team can get set up within the 14-day free trial period. The CSV import and free migration tool speed up the process.
- Sales Activity Timeline: Close captures every email, call, and SMS on a contact’s profile timeline. This gives a clear picture of all outreach history at a glance.
What Our Team Noticed
Our writer signed up for Close CRM and tested it with a simulated outbound sales workflow. Here’s what stood out:
Ventajas y desventajas de Close CRM
✅ Ventajas
- Built-in calling eliminates the need for a separate phone system
- Unified inbox keeps email, SMS, and calls in one place
- El coaching telefónico en directo ayuda a los gerentes a capacitar a los representantes en tiempo real.
- Quick setup — teams can be ready within the free trial period
❌ Contras
- Per-seat pricing becomes expensive quickly for growing teams
- Informes functionality is considered weak compared to other CRM platforms
- Only integrates with around 80 tools — far fewer than competitors
- Not designed for marketing automation or email campaign management
Comparación de características
Let’s break down how ActiveCampaign and Close CRM handle the features that matter most.
| Característica | Campaña activa | Cerrar CRM |
|---|---|---|
| Precio inicial | $15/mes | $35/asiento/mes |
| Prueba gratuita | ✅ 14 días | ✅ 14 días |
| Marketing por correo electrónico | ✅ | ✅ (básico) |
| Automatización de marketing | ✅ Avanzado | ❌ |
| CRM integrado | ✅ | ✅ |
| Llamadas integradas | ❌ | ✅ |
| Marcador de potencia | ❌ | ✅ |
| Puntuación de clientes potenciales | ✅ | ❌ |
| Marketing por SMS | ✅ (complemento) | ✅ (integrado) |
| Integraciones | 950+ | ~80 |
| Mejor para | Marketing teams and SMBs | Equipos de ventas salientes |
1. Marketing por correo electrónico
Campaña activa: ActiveCampaign’s email marketing tools are among its strongest features. You get an AI-assisted email builder, dynamic content blocks, conditional content, and RSS-triggered campaigns. Advanced segmentation lets you group contacts by website visits, location, or purchase history — making every campaign feel personal.
Cerrar CRM: Close CRM handles email as part of its sales outreach toolkit. You can send bulk emails and set up email sequences for follow-ups. But it lacks the newsletter builder, dynamic content, and marketing-focused email templates that dedicated email platforms offer.
2. Automatización del marketing
Campaña activa: This is where ActiveCampaign truly separates itself. The visual automation builder supports multi-step workflows with conditional logic, A/B testing of entire automation paths, and over 900 pre-built templates. You can automate welcome series, cart abandonment emails, lead nurturing drips, and more — all without writing a line of code.
Cerrar CRM: Close CRM offers workflow automations focused on sales tasks — automated follow-up reminders, lead status updates, and activity logging. These are useful for sales reps, but they don’t compare to full marketing automation. Close is not designed to replace a marketing automation platform.
⚠️ Advertencia: If marketing automation is your primary need, Close CRM is not a substitute for ActiveCampaign. Close focuses on sales outreach workflows, not campaign nurturing.
3. Built-in Calling and Sales Dialing
Campaña activa: ActiveCampaign does not include built-in calling. Sales teams that need phone outreach must connect a third-party calling tool through one of the platform’s 950+ integrations. This adds cost and complexity for call-heavy teams.
Cerrar CRM: Built-in calling is Close CRM’s biggest differentiator. You can dial directly from the browser with no separate phone system needed. Both a power dialer and a predictive dialer are available. Managers can also listen in and coach reps live during calls — a feature rarely found in CRMs at this price point.
4. Gestión de relaciones con el cliente (CRM) y gestión de contactos
Campaña activa: ActiveCampaign includes a CRM on all plans. It supports lead scoring, custom fields, and sales pipeline tracking. The CRM is tightly integrated with the automation builder, so you can trigger actions based on a contact’s position in the sales process. This makes it well-suited for businesses that blend marketing and sales workflows.
Cerrar CRM: Close CRM’s contact management centers on its activity timeline. Every call, email, and SMS is logged automatically on each lead’s profile. Smart Views filter your lead list by specific criteria, helping reps prioritize without manual data entry. A visual pipeline view shows where deals stand and where bottlenecks exist.
5. Integraciones
Campaña activa: ActiveCampaign connects with over 950 tools, including Shopify, Salesforce, WordPress, and Zapier. Premium integrations are available for CRM and ecommerce platforms. This breadth of connectivity makes it easier to fit ActiveCampaign into an existing tech stack.
Cerrar CRM: Close integrates with around 80 tools. Key integrations are available for popular productivity and communication apps, but the selection is narrower than most CRM competitors. If your workflow depends on many connected tools, this gap can be a problem.
⚠️ Nota: Close CRM’s integration gap is one of its most common complaints on G2. If you rely on specific tools not listed in their directory, verify compatibility before signing up.
6. Lead Scoring and Segmentation
Campaña activa: ActiveCampaign’s advanced segmentation lets you group contacts by website visits, location, interaction history, and custom fields. Lead scoring assigns points based on engagement, letting you automatically route hot leads to the right automation or sales rep. This is a core feature of the marketing and sales automation workflow.
Cerrar CRM: Close CRM uses Smart Views to prioritize leads based on set criteria. This is effective for sales reps who need a filtered list of who to call next. However, Close does not offer traditional lead scoring that assigns numeric values based on engagement behavior.
7. Informes y análisis
Campaña activa: ActiveCampaign offers campaign reporting, automation performance tracking, and custom reports on higher-tier plans. You can track open rates, click rates, revenue attribution, and conversion data. The reporting tools tie back to specific automations and email campaigns for clear performance insight.
Cerrar CRM: Close CRM provides reporting for sales KPIs — call volume, response rates, and deal progress. However, G2 reviews consistently note that reporting is one of Close CRM’s weaker areas. Custom graphs exist, but deep reporting requires manual export and analysis in separate tools.
8. Facilidad de uso
Campaña activa: ActiveCampaign has a user-friendly design with easily navigable menus. It offers a personalized onboarding checklist and a mobile app for managing contacts on the go. That said, the sheer number of features means more advanced users spend time learning the platform before getting full value from it.
Cerrar CRM: Close CRM is praised for its simplicity. A motivated team can set up and be productive within the 14-day free trial. The unified inbox reduces the number of steps reps need to take to log activity. Its focused feature set means less to learn — though also less flexibility.
9. Precios y costos
| Plan | Campaña activa | Cerrar CRM |
|---|---|---|
| Nivel de entrada | $15/mes (Plan Básico) | $35/asiento/mes (Servicios básicos) |
| Nivel medio | $49/mes (Plus) | $99/asiento/mes (Crecimiento) |
| Avanzado | $79/mes (Pro) | $139/asiento/mes (Escala) |
| Empresa | $145/mes (Empresa) | — |
| Prueba gratuita | 14 días | 14 días |
| Descuento anual | 20% | Available (varies by plan) |
Campaña activa: ActiveCampaign’s $15/month Starter plan makes it accessible for solopreneurs and new businesses. The contact-based pricing model means costs grow with your list size, but for most small teams, it remains affordable well into the Plus and Pro tiers.
Cerrar CRM: Close CRM’s per-seat pricing is a significant cost consideration. Even on the entry-level Essentials plan, a team of three pays $105/month. The Growth and Scale plans push that to $297-$417/month for the same team size. Budget-conscious pequeñas empresas will feel this more than larger organizations.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Marketing automation and drip campaigns | Campaña activa | 900+ templates, advanced workflows |
| Built-in phone dialing for sales teams | Cerrar CRM | Power dialer included, no add-on needed |
| Precio inicial más bajo | Campaña activa | $15/month vs $35/seat/month |
| Email, SMS, and calls in one inbox | Cerrar CRM | Unified inbox built for sales reps |
| Deep integrations with existing tools | Campaña activa | 950+ integrations vs ~80 |
| Coaching telefónico en directo para directivos | Cerrar CRM | Feature not available in ActiveCampaign |
| Lead scoring and advanced segmentation | Campaña activa | Full scoring engine included in CRM |
💰 Tu presupuesto
ActiveCampaign starts at $15/month for a single user. Close CRM starts at $35 per seat per month. For a team of even three people, Close CRM costs significantly more before you hit mid-tier features.
🔌 Tu conjunto de tecnologías
ActiveCampaign connects with over 950 tools and supports Zapier for even broader connectivity. Close CRM integrates with around 80 tools. If your negocio depends on niche software, ActiveCampaign is the safer choice for compatibility.
📞 Tu proceso de ventas
If your team makes high volumes of outbound calls, Close CRM is purpose-built for that workflow. If your sales process is more email-driven with automated nurturing, ActiveCampaign handles that better.
🎓 Tu nivel de experiencia
Close CRM is simpler to get started with — a motivated team can be up and running within the free trial. ActiveCampaign has a steeper learning curve, especially for users who want to use its advanced automation features.
Pruebas y demostraciones gratuitas 🆓
Both tools offer 14-day free trials. ActiveCampaign’s trial gives access to most Professional-tier features. Try running a real campaign or workflow in each to see which interface clicks for your team.
🛟 Opciones de soporte
ActiveCampaign offers phone support and a dedicated account team on higher-tier plans, alongside a large knowledge base. Close CRM provides proactive onboarding support and API documentation for developers — helpful for technical teams.
Guía de cambio
¿Ya utilizas alguna de estas herramientas? Esto es lo que puedes esperar si decides cambiar.
🔄 ¿Estás pensando en cambiar de ActiveCampaign a Close CRM?
✅ Lo que ganarás:
- Built-in calling with power dialer — no extra software cost
- Unified inbox for email, SMS, and phone calls in one place
- Live call coaching tools for sales managers
❌ Lo que perderás:
- Automatización de marketing avanzada con más de 900 plantillas.
- Lead scoring and advanced segmentation capabilities
- Access to 950+ integrations and omnichannel campaign management
📋 Cómo cambiar:
- Exporta tus contactos de ActiveCampaign como un archivo CSV.
- Sign up for a Close CRM free trial and use the CSV import tool
- Set up your Smart Views and initial email sequences before going live
🔄 ¿Estás pensando en cambiar de Close CRM a ActiveCampaign?
✅ Lo que ganarás:
- Full marketing automation with visual workflow builder and conditional logic
- Lead scoring, advanced segmentation, and dynamic email content
- Broader integration library — over 950 connected tools
❌ Lo que perderás:
- Built-in calling and power dialer (need a third-party tool)
- Live call coaching for managers during active calls
- Unified inbox combining phone, SMS, and email in one view
📋 Cómo cambiar:
- Exporta tus clientes potenciales y contactos de Close CRM como un archivo CSV.
- Start an ActiveCampaign free trial — use their free migration service
- Import contacts and build your first automation using the 900+ templates
What Our Review Didn’t Cover
This comparison focused on small teams and individual business owners. We didn’t evaluate enterprise SSO, custom object configurations, or deeply technical API use cases. ActiveCampaign’s HIPAA support features and Close CRM’s advanced developer tools were outside the scope of this review. If you’re managing a large enterprise with compliance requirements or a complex technical stack, your experience with both tools may differ from what we’ve described here.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | Campaña activa |
| 📧 Marketing por correo electrónico | Campaña activa |
| 🤖 Automatización de marketing | Campaña activa |
| 📞 Calling and Sales Dialing | Cerrar CRM |
| 🔌 Integraciones | Campaña activa |
| 🎯 Lead Scoring and Segmentation | Campaña activa |
| 👶 Facilidad de uso | Cerrar CRM |
| 📊 Informando | Campaña activa |
| 🏆 Ganador absoluto | Campaña activa |
🏆 GANADOR: ActiveCampaign
ActiveCampaign wins 6 out of 8 categories.
Ideal para: Marketing automation, email campaigns, lead nurturing, and businesses that want CRM and marketing in one affordable platform.
ActiveCampaign and Close CRM target very different users.
ActiveCampaign is built for marketing-led growth — email campaigns, automation workflows, and multi-channel nurturing.
Close CRM is built for sales-led growth — high-volume calling, unified outreach, and direct prospect engagement.
Close CRM is excellent for outbound sales teams that rely heavily on phone calls.
However, if your business needs email marketing, advanced automation, and CRM at a lower starting price, ActiveCampaign is the stronger pick for most users.
Más de ActiveCampaign en comparación
Here’s how ActiveCampaign stacks up against other popular marketing and CRM platforms:
ActiveCampaign frente a HubSpot
ActiveCampaign gana en: More affordable starting price, deeper automation workflows for the cost, stronger email deliverability focus
HubSpot triunfa en: All-in-one marketing suite with ads management, larger free CRM tier, broader brand recognition
ActiveCampaign frente a GoHighLevel
ActiveCampaign gana en: Established reputation and deliverability track record, broader third-party integrations, simpler pricing structure
GoHighLevel gana en: Marca blanca capacidad for agencies, built-in funnel builder, flat per-account pricing model
Campaña activa vs Keap
ActiveCampaign gana en: Lower entry price, more automation templates available, wider integration directory
Sigue ganando: Built-in quotes and invoicing for service businesses, stronger pipeline management for small sales teams
ActiveCampaign frente a Salesforce
ActiveCampaign gana en: Far simpler setup for small businesses, much lower cost at entry level, no-code automation builder
Salesforce gana en: Deep customization with custom objects, more advanced reporting capabilities, Microsoft Dynamics-level scalability
Más de Close CRM comparado
Here’s how Close CRM compares to other CRM and sales engagement tools:
Close CRM gana en: Built-in calling and power dialer without add-ons, faster setup for sales-focused teams, dedicated sales outreach inbox
HubSpot triunfa en: Larger free tier, broader marketing tools, more integrations at equivalent pricing
CRM cerrado frente a GoHighLevel
Close CRM gana en: Better native calling experience for inside sales, cleaner interface for sales reps, live call coaching built into the platform
GoHighLevel gana en: Agency white-labeling, built-in funnel and landing page tools, broader channel automation
CRM cerrado frente a CRM de Freshsales
Close CRM gana en: More intuitive calling workflow from the browser, activity timeline visibility, purpose-built for high-velocity outbound teams
Freshsales CRM triunfa en: Lower per-seat cost at entry level, broader feature set including AI scoring, stronger built-in reporting
Preguntas frecuentes
¿Para qué se utiliza ActiveCampaign?
ActiveCampaign is used for email marketing, marketing automation, and digital marketing across multiple channels. Its key features include an email builder, advanced segmentation, transactional email support, landing pages, and an ActiveCampaign CRM for tracking deals. It’s well-suited for small businesses, non-profits, and mid-sized companies that want to scale their marketing without an enterprise plan budget.
¿ActiveCampaign es un CRM?
Yes — ActiveCampaign includes a built-in CRM on all plans. The ActiveCampaign CRM supports lead scoring, sales pipeline tracking, and custom fields. It is tightly integrated with the email marketing and automation tools, making it useful for teams that want marketing and sales in one place.
¿Para qué se utiliza Close CRM?
Close CRM is used for outbound sales — it combines email, SMS texto messages, and calling into a unified inbox. It’s built for sales reps who need full team engagement across multiple pipelines without manual data entry. The built-in calling tools and mobile device app make it practical for inside sales teams that need to close more deals on the go.
Is ActiveCampaign better than Close CRM for small businesses?
For most small businesses, ActiveCampaign offers more value at a lower starting price. Its $15/month entry point, new features added regularly, and 900+ automation templates make it accessible even for teams with limited budgets. Close CRM is the better fit specifically for outbound phone-heavy sales teams.
¿ActiveCampaign cumple con el RGPD?
Yes — ActiveCampaign is GDPR compliant. It stores user data on servers in the US and supports compliance workflows for European contacts. Businesses operating under the EU-US data privacy framework can use ActiveCampaign with appropriate data processing agreements in place.
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