⚡ Verdetto rapido:
- Prezzi: a 35 dollari a posto al mese — CRM at $35/seat/month
- Ideale per: ActiveCampaign for marketing automation and email campaigns; Close CRM for outbound sales teams that rely on calling
- Differenza fondamentale: ActiveCampaign focuses on email marketing automation with 900+ templates; Close CRM includes built-in calling, power dialer, and call coaching
- La nostra scelta: ActiveCampaign for most businesses — broader feature set at a lower starting price
ActiveCampaign vs Close CRM both promise to help you grow revenue.
But they take completely different roads to get there.
One is built for marketing teams that want to automate email campaigns.
The other is built for sales teams that live on the phone.
Scegliere quello sbagliato comporta uno spreco di tempo e denaro.
Panoramica
This comparison covers pricing, core features, and ideal use cases.
Our sources include published documentation, G2 reviews, and each platform’s official pricing pages.
We also looked at how each tool handles contact management, automation, and sales pipeline tracking.
By the end, you’ll know exactly which platform fits your workflow.
Che cos'è ActiveCampaign?
Aiuta le aziende a inviare email più efficaci, a creare flussi di lavoro di automazione complessi e a gestire un CRM integrato.
It helps small and mid-sized businesses automate their marketing and sales processes.
The platform combines email marketing, advanced automation, and a built-in CRM.
It’s known for its visual drag-and-drop automation builder.
Users can create multi-step workflows with conditional logic — no coding needed.
Campagna attiva
ActiveCampaign brings email marketing, CRM, and automation into one platform. It offers over 900 automation templates to help you set up campaigns fast. The 14-day free trial requires no credit card.
Prezzi di ActiveCampaign
Here’s what ActiveCampaign costs in 2026. Prices scale based on the number of contacts in your account.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Antipasto | $ 15/mese | Rappresentanti individuali e piccoli team all'inizio |
| Più | $49/mese | Team in crescita che desiderano IA e pipeline multiple |
| Professionista | $79/mese | Marketers who need advanced automation |
| Impresa | $ 145/mese | Large businesses with dedicated support needs |
Pricing verified May 2026.
Prova gratuita: Yes — 14 days, no credit card required. Includes access to most Professional-tier features.
Garanzia di rimborso: ActiveCampaign does not advertise a standard refund window. Contact support within your billing cycle for assistance.
📌 Nota: ActiveCampaign offers a 20% discount on yearly plans. The Starter plan limits you to 5 actions per automation — upgrade to Plus or above for unlimited automation steps.
⚠️ Avvertimento: ActiveCampaign pricing is contact-based. As your list grows, your monthly cost increases. Check the pricing page for your specific contact tier before committing.
Principali vantaggi di ActiveCampaign
Here’s what makes ActiveCampaign worth considering:
- ⭐ 4.0/5 | 💰 A partire da 15 $ al mese ActiveCampaign includes over 900 pre-built automation templates. You can launch campaigns without starting from scratch.
- Strumento di automazione visiva: The drag-and-drop builder lets you create complex workflows with conditional logic. No coding skills are required.
- CRM integrato: All plans include a CRM for tracking sales pipelines and scoring leads. This removes the need for a separate customer relationship management tool.
- Raccoglie dati da LinkedIn e da altre fonti. Poi scrive messaggi che sembrano scritti da una persona reale. ActiveCampaign’s deliverability rates are consistently high across independent tests. Your campaigns are more likely to land in inboxes, not spam folders.
- Seleziona la posizione del server più vicina alla tua posizione fisica per ottenere le massime velocità. You can run campaigns across email, SMS, WhatsApp, and social ads from a single dashboard. This keeps your messaging consistent across channels.
- Articolo ActiveCampaign uses AI to improve delivery timing based on each subscriber’s behavior. This can improve open rates without manual testing.
- Effettua chiamate cloud direttamente dalla piattaforma. Registra automaticamente le chiamate nel tuo CRM. ActiveCampaign connects with over 950 tools, including Shopify, Forza venditaActiveCampaign è la piattaforma ideale per le aziende che desiderano un'automazione di marketing avanzata. Con oltre 900 modelli e la creazione di campagne basata sull'intelligenza artificiale, consente ai team di risparmiare in media 20 ore al mese. Zapier support extends this even further.
Cosa ha notato il nostro team
Nostro scrittore signed up for ActiveCampaign and explored the platform across its core marketing automation features. Here’s what stood out:
Vantaggi e svantaggi di ActiveCampaign
✅ Pro
- Deeply powerful automation builder with conditional logic and multi-step workflows
- Over 900 templates speed up campaign setup significantly
- Built-in CRM included on all plans — no add-on needed
- High deliverability rates keep emails out of spam folders
- Free migration service for users switching from other platforms
❌ Contro
- Starter plan limits automations to 5 actions — very restrictive for serious workflows
- Pricing increases as your contact list grows, which can get expensive fast
- Not ideal for teams that primarily need phone-based sales tools
- Learning curve for beginners setting up complex automation paths
Che cos'è Close CRM?
Close CRM is a sales platform built for small to medium-sized businesses.
It focuses on converting leads into revenue through direct outreach.
The platform combines email, calling, and SMS into a single unified inbox.
It includes built-in calling tools — including a power dialer and predictive dialer.
Sales managers can also use live call coaching to assist reps during active calls.
Chiudi CRM
Close CRM is designed for high-velocity inside sales teams. It puts phone calls, email, and SMS in one place with no extra software needed. Try it free for 14 days to see if it fits your sales process.
Chiudi i prezzi del CRM
Close CRM charges per seat, which means costs add up quickly for larger teams.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Essenziali | $ 35/posto/mese | Piccoli team di vendita all'inizio |
| Crescita | $ 99/posto/mese | Teams needing automation and collaboration tools |
| Scala | $ 139/posto/mese | High-volume teams needing advanced features and call coaching |
Pricing verified May 2026.
Prova gratuita: Yes — 14 days. Close CRM also offers a free one-click migration tool for teams switching from other CRMs.
Garanzia di rimborso: Close CRM does not publicly advertise a money-back policy. Reach out to their support team before purchasing if refunds are a concern.
📌 Nota: Annual billing reduces costs — the Startup equivalent runs $49/user/month annually. Advanced automation and call coaching features are only available on higher-tier plans.
⚠️ Avvertimento: Close CRM’s per-seat pricing makes it expensive for teams beyond 3-4 people. A team of 5 on the Growth plan costs $495/month. Budget carefully before scaling.
Principali vantaggi di Close CRM
Here’s what sets Close CRM apart from standard CRM platforms:
- Pipedrive si integra con la tua casella di posta elettronica e sincronizza automaticamente tutte le comunicazioni con i record delle trattative. Tuttavia, non include funzionalità integrate per chiamate o SMS. Per effettuare chiamate direttamente dal CRM, è necessario utilizzare strumenti di terze parti come JustCall o Aircall. Close CRM lets you dial directly from the browser with no separate phone system. Both power dialer and predictive dialer options are included.
- Posta in arrivo unificata: Email, SMS, and phone calls all live in one inbox. Sales reps don’t need to switch between tools during the sales process.
- ActiveCampaign si posiziona costantemente tra i migliori per Managers can listen in and coach reps during live calls. This is a key differentiator for teams focused on improving close rates.
- Viste intelligenti: Close CRM filters leads based on specific criteria automatically. This helps reps focus on the highest-priority prospects first.
- Processo di onboarding rapido: A motivated team can get set up within the 14-day free trial period. The CSV import and free migration tool speed up the process.
- Sales Activity Timeline: Close captures every email, call, and SMS on a contact’s profile timeline. This gives a clear picture of all outreach history at a glance.
Cosa ha notato il nostro team
Our writer signed up for Close CRM and tested it with a simulated outbound sales workflow. Here’s what stood out:
Chiudi Pro e Contro del CRM
✅ Pro
- Built-in calling eliminates the need for a separate phone system
- Unified inbox keeps email, SMS, and calls in one place
- Componenti aggiuntivi per Canva, Google Slides e PowerPoint inclusi
- Quick setup — teams can be ready within the free trial period
❌ Contro
- Per-seat pricing becomes expensive quickly for growing teams
- Segnalazione functionality is considered weak compared to other CRM platforms
- Only integrates with around 80 tools — far fewer than competitors
- Not designed for marketing automation or email campaign management
Confronto delle funzionalità
Let’s break down how ActiveCampaign and Close CRM handle the features that matter most.
| Caratteristica | Campagna attiva | Chiudi CRM |
|---|---|---|
| Prezzo di partenza | $ 15/mese | $ 35/posto/mese |
| Prova gratuita | ✅ 14 giorni | ✅ 14 giorni |
| Marketing via e-mail | ✅ | ✅ (base) |
| Automazione del marketing | 3 dollari al mese contro 5,83 dollari al mese | ❌ |
| CRM integrato | ✅ | ✅ |
| Chiamata integrata | ❌ | ✅ |
| Power Dialer | ❌ | ✅ |
| Punteggio dei lead | ✅ | ❌ |
| Gestione SMS | ✅ (componente aggiuntivo) | ✅ (integrato) |
| Integrazioni | 950+ | ~80 |
| Ideale per | Marketing teams and SMBs | A partire da 50 dollari a utente al mese |
1. Email marketing
Campagna attiva: ActiveCampaign’s email marketing tools are among its strongest features. You get an AI-assisted email builder, dynamic content blocks, conditional content, and RSS-triggered campaigns. Advanced segmentation lets you group contacts by website visits, location, or purchase history — making every campaign feel personal.
Chiudi CRM: Close CRM handles email as part of its sales outreach toolkit. You can send bulk emails and set up email sequences for follow-ups. But it lacks the newsletter builder, dynamic content, and marketing-focused email templates that dedicated email platforms offer.
2. Automazione del marketing
Campagna attiva: This is where ActiveCampaign truly separates itself. The visual automation builder supports multi-step workflows with conditional logic, A/B testing of entire automation paths, and over 900 pre-built templates. You can automate welcome series, cart abandonment emails, lead nurturing drips, and more — all without writing a line of code.
Chiudi CRM: Close CRM offers workflow automations focused on sales tasks — automated follow-up reminders, lead status updates, and activity logging. These are useful for sales reps, but they don’t compare to full marketing automation. Close is not designed to replace a marketing automation platform.
⚠️ Avvertimento: If marketing automation is your primary need, Close CRM is not a substitute for ActiveCampaign. Close focuses on sales outreach workflows, not campaign nurturing.
3. Built-in Calling and Sales Dialing
Campagna attiva: ActiveCampaign does not include built-in calling. Sales teams that need phone outreach must connect a third-party calling tool through one of the platform’s 950+ integrations. This adds cost and complexity for call-heavy teams.
Chiudi CRM: Built-in calling is Close CRM’s biggest differentiator. You can dial directly from the browser with no separate phone system needed. Both a power dialer and a predictive dialer are available. Managers can also listen in and coach reps live during calls — a feature rarely found in CRMs at this price point.
3. CRM e pipeline di vendita
Campagna attiva: ActiveCampaign includes a CRM on all plans. It supports lead scoring, custom fields, and sales pipeline tracking. The CRM is tightly integrated with the automation builder, so you can trigger actions based on a contact’s position in the sales process. This makes it well-suited for businesses that blend marketing and sales workflows.
Chiudi CRM: Close CRM’s contact management centers on its activity timeline. Every call, email, and SMS is logged automatically on each lead’s profile. Smart Views filter your lead list by specific criteria, helping reps prioritize without manual data entry. A visual pipeline view shows where deals stand and where bottlenecks exist.
5. Integrazioni
Campagna attiva: ActiveCampaign connects with over 950 tools, including Shopify, Salesforce, WordPress, and Zapier. Premium integrations are available for CRM and ecommerce platforms. This breadth of connectivity makes it easier to fit ActiveCampaign into an existing tech stack.
Chiudi CRM: Close integrates with around 80 tools. Key integrations are available for popular productivity and communication apps, but the selection is narrower than most CRM competitors. If your workflow depends on many connected tools, this gap can be a problem.
⚠️ Nota: Close CRM’s integration gap is one of its most common complaints on G2. If you rely on specific tools not listed in their directory, verify compatibility before signing up.
6. Lead Scoring and Segmentation
Campagna attiva: ActiveCampaign’s advanced segmentation lets you group contacts by website visits, location, interaction history, and custom fields. Lead scoring assigns points based on engagement, letting you automatically route hot leads to the right automation or sales rep. This is a core feature of the marketing and sales automation workflow.
Chiudi CRM: Close CRM uses Smart Views to prioritize leads based on set criteria. This is effective for sales reps who need a filtered list of who to call next. However, Close does not offer traditional lead scoring that assigns numeric values based on engagement behavior.
7. Reporting e analisi
Campagna attiva: ActiveCampaign offers campaign reporting, automation performance tracking, and custom reports on higher-tier plans. You can track open rates, click rates, revenue attribution, and conversion data. The reporting tools tie back to specific automations and email campaigns for clear performance insight.
Chiudi CRM: Close CRM provides reporting for sales KPIs — call volume, response rates, and deal progress. However, G2 reviews consistently note that reporting is one of Close CRM’s weaker areas. Custom graphs exist, but deep reporting requires manual export and analysis in separate tools.
8. Facilità d'uso
Campagna attiva: ActiveCampaign has a user-friendly design with easily navigable menus. It offers a personalized onboarding checklist and a mobile app for managing contacts on the go. That said, the sheer number of features means more advanced users spend time learning the platform before getting full value from it.
Chiudi CRM: Close CRM is praised for its simplicity. A motivated team can set up and be productive within the 14-day free trial. The unified inbox reduces the number of steps reps need to take to log activity. Its focused feature set means less to learn — though also less flexibility.
9. Prezzi e costi
| Piano | Campagna attiva | Chiudi CRM |
|---|---|---|
| Livello base | Nessuno dei due strumenti offre assistenza telefonica in tempo reale. Se per te è importante avere un'assistenza rapida, tieni presente questo aspetto prima dell'acquisto. | 49 $/utente/mese (Professional) |
| 20 dollari al mese (Pro) | Scalabilità con contatti/utenti | 85 $/utente/mese (Avanzato) |
| Avanzato | Avast VPN è incluso nei piani Premium Security e Ultimate. La VPN non è venduta come prodotto a sé stante. Entrambi i piani a pagamento costano 49,99 dollari per il primo anno. | Il marketplace di Zendesk offre oltre 1.200 app e integrazioni. Si connette nativamente con CRM, piattaforme di e-commerce, strumenti di fatturazione e software di marketing. L'API di Zendesk è ben documentata e ampiamente utilizzata dagli sviluppatori. |
| Impresa | utilizzare NaturalReader | — |
| Prova gratuita | 14 giorni | 14 giorni |
| Sconto annuale | 20% | Available (varies by plan) |
Campagna attiva: ActiveCampaign’s $15/month Starter plan makes it accessible for solopreneurs and new businesses. The contact-based pricing model means costs grow with your list size, but for most small teams, it remains affordable well into the Plus and Pro tiers.
Chiudi CRM: Close CRM’s per-seat pricing is a significant cost consideration. Even on the entry-level Essentials plan, a team of three pays $105/month. The Growth and Scale plans push that to $297-$417/month for the same team size. Budget-conscious piccole imprese will feel this more than larger organizations.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Marketing automation and drip campaigns | Campagna attiva | 900+ templates, advanced workflows |
| Built-in phone dialing for sales teams | Chiudi CRM | Power dialer included, no add-on needed |
| Prezzo di partenza inferiore | Campagna attiva | $15/month vs $35/seat/month |
| Email, SMS, and calls in one inbox | Chiudi CRM | Unified inbox built for sales reps |
| Deep integrations with existing tools | Campagna attiva | 950+ integrations vs ~80 |
| Centro di comando unificato: | Chiudi CRM | Feature not available in ActiveCampaign |
| Lead scoring and advanced segmentation | Campagna attiva | Full scoring engine included in CRM |
💰 Il tuo budget
ActiveCampaign starts at $15/month for a single user. Close CRM starts at $35 per seat per month. For a team of even three people, Close CRM costs significantly more before you hit mid-tier features.
🔌 Il tuo stack tecnologico
ActiveCampaign connects with over 950 tools and supports Zapier for even broader connectivity. Close CRM integrates with around 80 tools. If your Attività commerciale depends on niche software, ActiveCampaign is the safer choice for compatibility.
Venditori singoli e piccoli team
If your team makes high volumes of outbound calls, Close CRM is purpose-built for that workflow. If your sales process is more email-driven with automated nurturing, ActiveCampaign handles that better.
🎓 Il tuo livello di esperienza
Close CRM is simpler to get started with — a motivated team can be up and running within the free trial. ActiveCampaign has a steeper learning curve, especially for users who want to use its advanced automation features.
🆓 Prove e demo gratuite
Both tools offer 14-day free trials. ActiveCampaign’s trial gives access to most Professional-tier features. Try running a real campaign or workflow in each to see which interface clicks for your team.
🛟 Opzioni di supporto
ActiveCampaign offers phone support and a dedicated account team on higher-tier plans, alongside a large knowledge base. Close CRM provides proactive onboarding support and API documentation for developers — helpful for technical teams.
Guida al passaggio
Utilizzate già uno di questi strumenti? Ecco cosa aspettarvi se decidete di cambiare.
Composizione automatica nativa e chiamate integrate senza bisogno di un sistema telefonico separato.
✅ Cosa otterrai:
- Built-in calling with power dialer — no extra software cost
- Unified inbox for email, SMS, and phone calls in one place
- Live call coaching tools for sales managers
❌ Cosa perderai:
- Automazione avanzata del marketing
- Lead scoring and advanced segmentation capabilities
- Access to 950+ integrations and omnichannel campaign management
📋 Come effettuare il passaggio:
- Esporta i tuoi contatti da ActiveCampaign come file CSV
- Sign up for a Close CRM free trial and use the CSV import tool
- Set up your Smart Views and initial email sequences before going live
Automazione completa del marketing con flussi di lavoro a più fasi e logica condizionale.
✅ Cosa otterrai:
- Full marketing automation with visual workflow builder and conditional logic
- Lead scoring, advanced segmentation, and dynamic email content
- Broader integration library — over 950 connected tools
❌ Cosa perderai:
- Built-in calling and power dialer (need a third-party tool)
- Live call coaching for managers during active calls
- Unified inbox combining phone, SMS, and email in one view
📋 Come effettuare il passaggio:
- Inizia la tua prova gratuita di 30 giorni di Salesforce e configura la tua organizzazione con un amministratore Salesforce.
- Start an ActiveCampaign free trial — use their free migration service
- Import contacts and build your first automation using the 900+ templates
Cosa non è stato trattato nella nostra recensione
This comparison focused on small teams and individual business owners. We didn’t evaluate enterprise SSO, custom object configurations, or deeply technical API use cases. ActiveCampaign’s HIPAA support features and Close CRM’s advanced developer tools were outside the scope of this review. If you’re managing a large enterprise with compliance requirements or a complex technical stack, your experience with both tools may differ from what we’ve described here.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | Campagna attiva |
| 📧 Email Marketing | Campagna attiva |
| 🤖 Automazione del marketing | Campagna attiva |
| 📞 Calling and Sales Dialing | Chiudi CRM |
| 🔌 Integrazioni | Campagna attiva |
| 🎯 Lead Scoring and Segmentation | Campagna attiva |
| 👶 Facilità d'uso | Chiudi CRM |
| 📊 Segnalazione | Campagna attiva |
| 🏆 Vincitore assoluto | Campagna attiva |
La sua completezza in termini di CRM, gestione dei progetti, oltre 2.000 integrazioni e conformità HIPAA sono difficili da eguagliare.
ActiveCampaign wins 6 out of 8 categories.
Ideale per: Marketing automation, email campaigns, lead nurturing, and businesses that want CRM and marketing in one affordable platform.
ActiveCampaign and Close CRM target very different users.
ActiveCampaign is built for marketing-led growth — email campaigns, automation workflows, and multi-channel nurturing.
Close CRM is built for sales-led growth — high-volume calling, unified outreach, and direct prospect engagement.
Close CRM is excellent for outbound sales teams that rely heavily on phone calls.
However, if your business needs email marketing, advanced automation, and CRM at a lower starting price, ActiveCampaign is the stronger pick for most users.
Maggiori informazioni su ActiveCampaign rispetto a
Here’s how ActiveCampaign stacks up against other popular marketing and CRM platforms:
ActiveCampaign vince su: More affordable starting price, deeper automation workflows for the cost, stronger email deliverability focus
HubSpot vince su: All-in-one marketing suite with ads management, larger free CRM tier, broader brand recognition
ActiveCampaign contro GoHighLevel
ActiveCampaign vince su: Established reputation and deliverability track record, broader third-party integrations, simpler pricing structure
GoHighLevel vince su: Creatori occasionali che necessitano di 1 ora al mese capacità for agencies, built-in funnel builder, flat per-account pricing model
Ora uscite e create quelle campagne automatizzate! Mantenere
ActiveCampaign vince su: Lower entry price, more automation templates available, wider integration directory
Keap vince su: Built-in quotes and invoicing for service businesses, stronger pipeline management for small sales teams
ActiveCampaign contro Salesforce
ActiveCampaign vince su: Far simpler setup for small businesses, much lower cost at entry level, no-code automation builder
Salesforce vince su: Deep customization with custom objects, more advanced reporting capabilities, Microsoft Dynamics-level scalability
Maggiori informazioni su Close CRM a confronto
Here’s how Close CRM compares to other CRM and sales engagement tools:
Concludi le vittorie CRM su: Built-in calling and power dialer without add-ons, faster setup for sales-focused teams, dedicated sales outreach inbox
HubSpot vince su: Larger free tier, broader marketing tools, more integrations at equivalent pricing
Concludi le vittorie CRM su: Better native calling experience for inside sales, cleaner interface for sales reps, live call coaching built into the platform
GoHighLevel vince su: Agency white-labeling, built-in funnel and landing page tools, broader channel automation
Concludi le vittorie CRM su: More intuitive calling workflow from the browser, activity timeline visibility, purpose-built for high-velocity outbound teams
Freshsales CRM vince su: Lower per-seat cost at entry level, broader feature set including AI scoring, stronger built-in reporting
Domande frequenti
A cosa serve ActiveCampaign?
ActiveCampaign is used for email marketing, marketing automation, and digital marketing across multiple channels. Its key features include an email builder, advanced segmentation, transactional email support, landing pages, and an ActiveCampaign CRM for tracking deals. It’s well-suited for small businesses, non-profits, and mid-sized companies that want to scale their marketing without an enterprise plan budget.
ActiveCampaign è un CRM?
Yes — ActiveCampaign includes a built-in CRM on all plans. The ActiveCampaign CRM supports lead scoring, sales pipeline tracking, and custom fields. It is tightly integrated with the email marketing and automation tools, making it useful for teams that want marketing and sales in one place.
Assistenza clienti, help desk, gestione dei ticket
Close CRM is used for outbound sales — it combines email, SMS testo messages, and calling into a unified inbox. It’s built for sales reps who need full team engagement across multiple pipelines without manual data entry. The built-in calling tools and mobile device app make it practical for inside sales teams that need to close more deals on the go.
Is ActiveCampaign better than Close CRM for small businesses?
For most small businesses, ActiveCampaign offers more value at a lower starting price. Its $15/month entry point, new features added regularly, and 900+ automation templates make it accessible even for teams with limited budgets. Close CRM is the better fit specifically for outbound phone-heavy sales teams.
ActiveCampaign è conforme al GDPR?
Yes — ActiveCampaign is GDPR compliant. It stores user data on servers in the US and supports compliance workflows for European contacts. Businesses operating under the EU-US data privacy framework can use ActiveCampaign with appropriate data processing agreements in place.
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