⚡ Veredicto rápido:
- Precios: Zendesk starts at $55/agent/month. Creatio CRM El precio comienza en $25 por usuario al mes.
- Ideal para: Zendesk for a ticketing system and live chat. Creatio CRM for workflow automatización y ventas.
- Diferencia clave: Zendesk is help desk software first. Creatio is a no code platform to automate workflows and CRM.
- Nuestra elección: Zendesk, rated 4.1 against Creatio’s 3.5, because support teams can run it on day one.
These two tools get compared for the wrong reason.
Both promise better customer experience, so buyers assume they do the same job.
They do not.
Zendesk is customer service software built around support tickets.
Creatio CRM is a no code platform for sales, marketing and service operations.
Pick the wrong one and you pay for features nobody on your team will ever open.
Descripción general
This Zendesk vs Creatio CRM comparison covers pricing, core features and ease of use.
Nuestro escritor spent hands-on time with Creatio CRM directly.
Notes on Zendesk come from published documentation, pricing pages and G2 reviews.
También analizamos qué herramienta se ajusta mejor. pequeñas empresas and which fits complex operations.
¿Qué es Zendesk?
Zendesk is cloud-based customer service software for support teams.
It pulls customer interactions from email, chat and social into one screen.
The company launched in 2007 and now serves over 200,000 customers worldwide.
Zendesk is a San Francisco company led by CEO Tom Eggemeier.
Uber, Shopify and Slack all run customer support on the platform.
Zendesk’s customer support software works in any browser, so agents need no install.
Zendesk Support is the ticketing product at the centre of the Suite.
🏆 Ganador: Zendesk
Built for support agents who need one queue for every channel. Forbes named it the best platform for customer service in 2023.
Precios de Zendesk
Zendesk’s pricing runs per agent, per month. Here is what the Zendesk Suite costs.
| Plan | Precio | Mejor para |
|---|---|---|
| Equipo de Suite | $55/agente/mes | Small businesses starting with tickets |
| Crecimiento de la suite | $89/agente/mes | Teams adding self-service and automatización |
| Suite Profesional | $115/agente/mes | Equipos grandes que necesitan flujos de trabajo personalizados |
Pricing verified September 2026.
Prueba gratuita: 14 days with access to Suite Professional features. No payment is taken up front.
Garantía de devolución de dinero: None advertised. Qualifying startups can apply for six months free instead.
📌 Nota: Every plan includes the ticketing system, a help center and reportando. Higher tiers add custom workflows, custom apps and more granular access controls.
⚠️ Pricing conflict: Zendesk’s own site advertises a cheaper entry tier near $19 per agent per month on annual billing, plus $55 and $115 tiers. Our figures above come from the Zendesk Suite data in our database. Check the live pricing page before you buy, since the total cost changes with agent count and billing term.
Principales ventajas de Zendesk
Here is what Zendesk offers that keeps support teams on it:
- One queue for multiple channels: Email, live chat, voz and social messaging land in the same agent workspace. Agents see order history and past customer conversations beside every ticket.
- Self-service that cuts volume: A knowledge base and community forums let customers answer their own support requests. Help center articles can be published in multiple languages.
- AI that clears routine work: Zendesk says its AI features resolve over 80% of routine inquiries on their own. Agents get suggested replies and recommended actions.
- 1,300+ apps: The Zendesk Marketplace connects your other tools, including Slack and Fuerza de ventas. Sunshine Conversations handles messaging apps for social messaging at scale.
- Reporting you can act on: Dashboards track customer satisfaction, first reply times and your team’s performance against negocio hours targets.
- Security controls for sensitive information: Data is encrypted at rest with AES-256, traffic uses TLS 1.2 or higher, and admins can lock logins to office IP ranges with 2FA.
Lo que nuestro equipo observó
Note: our writers have not logged extended hands-on time inside a paid Zendesk account. Everything above comes from Zendesk documentation, the pricing page and public G2 reviews. G2 reviews highlight the setup speed and the intuitive layout most often, and complaints cluster around cost as agent seats grow.
Ventajas y desventajas de Zendesk
✅ Ventajas
- Agents can work productively from day one with almost no training
- Over 1,300 pre-built apps and integrations in the Zendesk Marketplace
- Self-service knowledge base and community forums reduce ticket volume
- AES-256 encryption at rest, 2FA and IP restrictions for sensitive data
- Prueba gratuita de 14 días con acceso completo a Suite Professional.
❌ Contras
- Per-agent pricing gets expensive fast for growing support teams
- Sales CRM features are thinner than a dedicated CRM platform
- Deep process automation needs paid apps or developer help
- No money-back guarantee once a plan renews
¿Qué es Creatio CRM?
Creatio CRM is a no code platform to automate workflows and CRM in one place.
It covers sales, marketing and service operations under a single data model.
Creatio says the goal is to digitize work and enhance customer and employee experiences.
A native negocio process management engine runs the automation behind it.
Creatio is headquartered in Boston with 700+ staff and a local presence across six offices.
The vendor reports long lasting relationships with AMD, Bayer, Kraft Heinz, Société Générale Group and BNP Paribas Group.
Analysts list Creatio as a Leader and Strong Performer, and as a 2025 Gartner Visionary for sales force automation.
The walkthrough below shows how the interface fits together.
🥈 Runner Up: Creatio CRM
Built for teams that want to build applications without developers. Ships industry workflows for 20 verticals.
Precios de Creatio CRM
Creatio charges per user, per month. Here is the current lineup.
| Plan | Precio | Mejor para |
|---|---|---|
| Crecimiento | $25/usuario/mes | Small teams testing workflow automation |
| Empresa | $55/usuario/mes | Multi-department sales and service |
| Ilimitado | $85/usuario/mes | Complex operations with heavy customization |
Pricing verified September 2026.
Prueba gratuita: Yes, a 14-day trial. Sales contact is usually part of the signup.
Garantía de devolución de dinero: None published. Contracts are quoted by the Creatio team.
📌 Nota: Creatio claims a 37% lower total cost of ownership than traditional CRM platforms, largely because no code tools reduce developer spend.
⚠️ Advertencia: Platform fees, add-on applications and rollout partners sit outside the per-user price. Ask for the full quote before you compare it to Zendesk’s pricing.
Principales ventajas de Creatio CRM
Here is where Creatio products earn their keep:
- No code app building: A drag-and-drop UI designer lets citizen developers build applications without writing code. Creatio calls this a maximum degree of freedom over your setup.
- Real process automation: The business process management engine handles approvals, escalations and handoffs that most help desk tools cannot model.
- Three CRM applications in one: Marketing Creatio runs marketing campaigns as an omnichannel marketing platform, Sales Creatio covers pipeline and account management, and the service app handles cases.
- Studio Creatio for makers: The low code platform layer builds custom apps, dashboards and integrations on the same data.
- Industry workflows out of the box: Ready-made processes for 20 verticals cut setup time. Creatio reports rollouts up to 70% faster than traditional CRM projects, which lifts team efficiency temprano.
- AI agents and analytics: AI handles account research, lead conversion and ticket resolution, while dashboards track revenue and productivity.
Lo que nuestro equipo observó
Our writer set up a Creatio CRM workspace and spent several days building a sales process inside it. Here is what stood out:
Ventajas y desventajas de Creatio CRM
✅ Ventajas
- Entry plan costs $25 per user, well under Zendesk’s starting seat
- No code UI designer lets non-technical staff ship apps
- Sales, marketing and service run on one customer record
- Marketplace of 700+ connectors and ready-made industry templates
❌ Contras
- Setup takes planning, so day-one productivity is unlikely
- Live chat and social messaging trail a dedicated ticketing system
- Pricing needs a sales conversation for anything beyond the entry plan
Comparación de características
Here is the head-to-head across ten areas that decide most buying calls.
| Característica | Zendesk | Creación de CRM |
|---|---|---|
| Precio inicial | $55/agente/mes | $25/usuario/mes |
| Plan gratuito | ❌ | ❌ |
| Sistema de venta de entradas | ✅ | ✅ (case management) |
| Live Chat & Social Messaging | ✅ | ❌ (limitado) |
| Sin código Creador de aplicaciones | ❌ | ✅ |
| Gestión de procesos empresariales | ❌ | ✅ |
| Sales Pipeline CRM | ✅ (Venta en Zendesk) | ✅ |
| Aplicaciones del mercado | 1,300+ | Más de 700 conectores |
| Mejor para | Equipos de apoyo | Sales and operations teams |
1. Ticketing System and Support Requests
Zendesk: Most ticketing systems bolt support onto something else. Support tickets are the core object here, not an add-on. Every message becomes a ticket with status, priority and full history, and triggers route it to the right support team automatically.
Creación de CRM: Service applications handle cases against the same customer record used by sales. It works, but it behaves like a CRM module rather than purpose-built help desk software.
2. Live Chat and Social Messaging
Zendesk: Live chat, web widget and messaging apps feed one bandeja de entrada. Agents respond to WhatsApp, Instagram and web visitors without switching tabs.
Creación de CRM: Client management covers calls, email and portal requests well. Real-time chat is thinner and usually needs a marketplace connector.
3. Customer Conversations Across Multiple Channels
Zendesk: The agent workspace threads customer conversations from multiple channels into one view. Agents see order history and past contacts before they reply.
Creación de CRM: Marketing applications work as an omnichannel marketing platform for email, web and events. The strength is campaign flow, not live inbound volume.
4. Inteligencia artificial y automatización
Zendesk: AI drafts replies, suggests help center articles and deflects repeat questions. Zendesk states its AI resolves more than 80% of routine inquiries.
Creación de CRM: AI agents run account research, lead conversion and case resolution across the whole business environment. They act on records, not just conversations.
5. Workflow Automation and Custom Workflows
Zendesk: Triggers, automations and macros cover routing, SLAs, business hours and workforce scheduling. Anything past that usually needs an app or a developer.
Creación de CRM: Workflow automation is the product, not a setting. No code design tools model multi-step processes with branching, approvals and order management steps.
💡 Consejo profesional: If your process spans finance, ops and support, model it in Creatio first. If it lives inside one support queue, Zendesk handles it with less complexity.
6. Custom Apps and Platform Building
Zendesk: You can build custom apps against the API and add fields, forms and views. The platform stays a ticketing product underneath.
Creación de CRM: Studio Creatio hands citizen developers a low code platform for new objects, screens and logic. That freedom is the whole paso.
7. Sales Team Tools
Zendesk: Zendesk Sell syncs customer data so a sales team sees support context. It covers pipeline basics, not deep forecasting.
Creación de CRM: Sales Creatio maps the full customer journey and helps accelerate sales processes of real complexity. Sales processes with long approval chains are its home ground.
8. Integraciones y Marketplace
Zendesk: Over 1,300 pre-built apps connect Slack, Salesforce and other tools in your stack. The Slack integration alone lets users create and update tickets without leaving chat.
Creación de CRM: A marketplace of 700+ connectors and templates covers ERP, telephony and cloud storage. Fewer options overall, but deeper hooks into back-office technology.
9. Security, Support and Learning Resources
Zendesk: Audited applications and networks, AES-256 at rest and IP-restricted access protect accounts against breaches and costly falta del tiempo. Community forums, docs and multilingual support round out the help.
Creación de CRM: Admin controls are solid, and the Creatio team publishes podcasts and video walkthroughs for new features. Expect to lean on a partner for larger rollouts.
10. Precios y costos
Here are both ladders side by side.
| Nivel | Zendesk | Creación de CRM |
|---|---|---|
| Entrada | Suite Team — $55/agent/month | Crecimiento: 25 dólares por usuario al mes. |
| Medio | Suite Growth — $89/agent/month | Empresa: 55 dólares por usuario al mes. |
| Arriba | Suite Professional — $115/agent/month | Ilimitado: 85 $/usuario/mes |
| Prueba gratuita | 14 días | 14 días |
Zendesk: You pay more per seat and get a working support desk immediately. For a five-agent team, the entry plan runs $275 a month.
Creación de CRM: The same five users cost $125 a month on Growth. Add build time and partner fees, and the gap narrows in year one.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Lowest seat price | Creación de CRM | $30 less per user monthly |
| Fast help desk launch | Zendesk | Agents work from day one |
| Custom process automation | Creación de CRM | Motor BPM nativo |
| Live chat and messaging | Zendesk | Built-in omnichannel inbox |
| One record for sales and service | Creación de CRM | Shared CRM data model |
| Base de conocimientos de autoservicio | Zendesk | Help center plus forums |
💰 Tu presupuesto
Creatio wins the sticker price at $25 per user. Zendesk costs more per seat but needs less setup spend to reach value.
🔌 Tu conjunto de tecnologías
Already on Slack, Shopify or Salesforce? Zendesk has the wider app catalogue. Heavy ERP or back-office ties favour Creatio connectors.
🎯 Your Main Job to Be Done
Answering inbound questions points to Zendesk. Moving deals and internal work through stages points to Creatio.
🎓 Tu nivel de experiencia
Zendesk is designed so support agents can jump in on day one. Creatio rewards an admin who enjoys managing and building things.
Pruebas y demostraciones gratuitas 🆓
Both run 14-day trials. Load ten real support tickets into each and time how long a full reply takes.
🛟 Opciones de soporte
Zendesk leans on docs, community forums and multilingual support channels. Creatio leans on partners and its own academy content.
Guía de cambio
Already running one of them? Here is the honest trade.
🔄 ¿Estás pensando en cambiar de Zendesk a Creatio CRM?
✅ Lo que ganarás:
- A no code platform for building custom apps in-house
- Business process management across sales, service and operations
- A lower per-user price and industry workflows for 20 verticals
❌ Lo que perderás:
- The mature agent workspace and its live chat inbox
- 1,300+ marketplace apps, including Sunshine Conversations messaging
- Day-one usability for new support agents
📋 Cómo cambiar:
- Export tickets, users and help center articles from Zendesk
- Map ticket fields to Creatio case and account objects
- Rebuild triggers as processes, then run both in parallel for two weeks
🔄 ¿Estás pensando en cambiar de Creatio CRM a Zendesk?
✅ Lo que ganarás:
- A purpose-built ticketing system with SLA and routing rules
- Self-service knowledge base plus community forums
- Faster onboarding and less admin overhead
❌ Lo que perderás:
- The no code UI designer and citizen developer tooling
- Deep sales pipeline and account management features
- The lower per-user entry price
📋 Cómo cambiar:
- Export contacts, cases and customer data from Creatio
- Start a 14-day Zendesk trial and import contacts first
- Rebuild queues as triggers, then move email forwarding across
Lo que nuestra reseña no cubrió
We focused on small businesses and mid-size teams. We did not price enterprise contracts, test voice quality at high call volume, or measure how each tool behaves during migration from a legacy system. Zendesk observations come from documentation and public reviews rather than a long paid deployment. If you run 200 seats or need region-specific compliance, ask both vendors for references first.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | Creación de CRM |
| 🎫 Ticketing and Support | Zendesk |
| 💬 Live Chat and Messaging | Zendesk |
| ⚙️ Automatización de flujos de trabajo | Creación de CRM |
| 🚀 Características de venta | Creación de CRM |
| 👶 Facilidad de uso | Zendesk |
| 🔌 Integraciones | Zendesk |
| 🔒 Seguridad | Zendesk |
| 🏆 Ganador absoluto | Zendesk |
🏆 GANADOR: ZENDESK
Zendesk wins 5 of 8 categories and holds the higher rating at 4.1 against 3.5.
Ideal para: support teams, high ticket volume, self-service help centers
Zendesk wins because it does one job properly. If your problem is inbound volume across multiple channels, it is ready before your onboarding call ends.
Creatio CRM is the better tool for a different problem. When work has to move between departments with approvals and handoffs, its no code engine does things Zendesk cannot.
Price alone should not decide this. Creatio’s cheaper seat buys a platform you still have to build, while Zendesk’s higher seat buys a finished desk. Pick based on the work in front of you.
Más sobre Zendesk Comparado
Here is how Zendesk lands against the closest help desk rivals:
Zendesk vs Freshdesk
Zendesk gana en: larger app marketplace, stronger reporting depth, broader messaging channel coverage
Freshdesk triunfa en: a genuinely free starter tier, lower mid-tier seat cost, simpler admin screens for tiny teams
Zendesk vs Intercom
Zendesk gana en: ticket-first structure for large queues, predictable per-agent billing, deeper help center tooling
Intercom gana en: in-product messaging, proactive tours for onboarding, chat-led sales capture
Zendesk vs Zoho Escritorio
Zendesk gana en: scale for global support teams, app catalogue breadth, maturity of AI deflection
Zoho Desk gana en: price per agent, bundling with the wider Zoho suite, included telephony options
Zendesk vs Help Scout
Zendesk gana en: automation depth, multilingual help center support, enterprise access controls
Ayuda a Scout a ganar en: shared-inbox simplicity, friendlier email tone by default, faster setup for under ten agents
This roundup video covers the wider alternatives list.
Más sobre Creatio CRM Comparado
And here is Creatio CRM against the CRM platforms buyers shortlist beside it:
Creatio CRM frente a Salesforce
Creatio gana en: no code changes without consultants, lower entry seat price, faster first rollout
Salesforce gana en: partner and developer supply, third-party app volume, reporting maturity at scale
Creatio gana en: process modelling for complex operations, industry templates, customization without tier upgrades
HubSpot triunfa en: free starting tier, marketing content tooling, gentler learning curve for small teams
Creatio CRM frente a Pipedrive
Creatio gana en: back-office automation, marketing and service in one platform, enterprise process depth
Pipedrive Gana en: speed to first pipeline, cheaper small-team plans, less admin work to maintain
Creatio CRM frente a Monday CRM
Creatio gana en: native BPM engine, deeper CRM data model, ready industry workflows
El CRM del lunes triunfa en: visual board simplicity, quicker team adoption, flexible project-style tracking
The video below walks through the rest of the CRM shortlist.
Preguntas frecuentes
¿Qué hace exactamente Zendesk?
It collects questions from email, chat, phone and social into one queue, then helps agents track and answer them. Self-service articles and AI handle the repetitive ones.
¿Es Zendesk una herramienta CRM?
Partly. The core product is a service desk, though Zendesk Sell adds pipeline and contact features. For full sales and marketing management, a dedicated CRM fits better.
¿Para qué se utiliza Creatio?
Teams use it to manage sales, marketing and service on one record, and to build custom business processes without code. Industry templates cover 20 verticals.
¿Zendesk es de uso gratuito?
No. There is a 14-day free trial, and qualifying startups can apply for six months at no cost. Paid plans in our data start at $55 per agent monthly.
¿Por qué elegir Creatio?
Choose it when your processes are unusual and you want to change them yourself. The no code designer, BPM engine and $25 entry seat are the main draws.
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