⚡ Verdetto rapido:
- Prezzi: Zendesk starts at $55/agent/month. Creatio CRM A partire da 25 dollari a utente al mese.
- Ideale per: Zendesk for a ticketing system and live chat. Creatio CRM for workflow automazione e vendite.
- Differenza fondamentale: Zendesk is help desk software first. Creatio is a no code platform to automate workflows and CRM.
- La nostra scelta: Zendesk, rated 4.1 against Creatio’s 3.5, because support teams can run it on day one.
These two tools get compared for the wrong reason.
Both promise better customer experience, so buyers assume they do the same job.
They do not.
Zendesk is customer service software built around support tickets.
Creatio CRM is a no code platform for sales, marketing and service operations.
Pick the wrong one and you pay for features nobody on your team will ever open.
Panoramica
This Zendesk vs Creatio CRM comparison covers pricing, core features and ease of use.
Nostro scrittore spent hands-on time with Creatio CRM directly.
Notes on Zendesk come from published documentation, pricing pages and G2 reviews.
Analizziamo anche quale strumento è adatto piccole imprese and which fits complex operations.
Che cos'è Zendesk?
Zendesk is cloud-based customer service software for support teams.
It pulls customer interactions from email, chat and social into one screen.
The company launched in 2007 and now serves over 200,000 customers worldwide.
Zendesk is a San Francisco company led by CEO Tom Eggemeier.
Uber, Shopify and Slack all run customer support on the platform.
Zendesk’s customer support software works in any browser, so agents need no install.
Zendesk Support is the ticketing product at the centre of the Suite.
ActiveCampaign è il vincitore indiscusso se hai bisogno di automazione del marketing. È lo strumento migliore per le campagne email, il lead nurturing e l'automazione del percorso del cliente.
Built for support agents who need one queue for every channel. Forbes named it the best platform for customer service in 2023.
Prezzi di Zendesk
Zendesk’s pricing runs per agent, per month. Here is what the Zendesk Suite costs.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Team Suite | $ 55/agente/mese | Small businesses starting with tickets |
| Crescita della suite | 89 dollari al mese per agente | Teams adding self-service and automazione |
| Suite Professional | $ 115/agente/mese | Team più numerosi che necessitano di flussi di lavoro personalizzati |
Pricing verified September 2026.
Prova gratuita: 14 days with access to Suite Professional features. No payment is taken up front.
Garanzia di rimborso: None advertised. Qualifying startups can apply for six months free instead.
📌 Nota: Every plan includes the ticketing system, a help center and segnalazione. Higher tiers add custom workflows, custom apps and more granular access controls.
⚠️ Pricing conflict: Zendesk’s own site advertises a cheaper entry tier near $19 per agent per month on annual billing, plus $55 and $115 tiers. Our figures above come from the Zendesk Suite data in our database. Check the live pricing page before you buy, since the total cost changes with agent count and billing term.
Principali vantaggi di Zendesk
Here is what Zendesk offers that keeps support teams on it:
- One queue for multiple channels: Email, live chat, voce and social messaging land in the same agent workspace. Agents see order history and past customer conversations beside every ticket.
- Self-service that cuts volume: A knowledge base and community forums let customers answer their own support requests. Help center articles can be published in multiple languages.
- AI that clears routine work: Zendesk says its AI features resolve over 80% of routine inquiries on their own. Agents get suggested replies and recommended actions.
- 1,300+ apps: The Zendesk Marketplace connects your other tools, including Slack and Forza vendita. Sunshine Conversations handles messaging apps for social messaging at scale.
- Reporting you can act on: Dashboards track customer satisfaction, first reply times and your team’s performance against Attività commerciale hours targets.
- Security controls for sensitive information: Data is encrypted at rest with AES-256, traffic uses TLS 1.2 or higher, and admins can lock logins to office IP ranges with 2FA.
Cosa ha notato il nostro team
Note: our writers have not logged extended hands-on time inside a paid Zendesk account. Everything above comes from Zendesk documentation, the pricing page and public G2 reviews. G2 reviews highlight the setup speed and the intuitive layout most often, and complaints cluster around cost as agent seats grow.
Vantaggi e svantaggi di Zendesk
✅ Pro
- Agents can work productively from day one with almost no training
- Over 1,300 pre-built apps and integrations in the Zendesk Marketplace
- Self-service knowledge base and community forums reduce ticket volume
- AES-256 encryption at rest, 2FA and IP restrictions for sensitive data
- Prova gratuita di 14 giorni con accesso completo a Suite Professional
❌ Contro
- Per-agent pricing gets expensive fast for growing support teams
- Sales CRM features are thinner than a dedicated CRM platform
- Deep process automation needs paid apps or developer help
- No money-back guarantee once a plan renews
Che cos'è Creato CRM?
Creatio CRM is a no code platform to automate workflows and CRM in one place.
It covers sales, marketing and service operations under a single data model.
Creatio says the goal is to digitize work and enhance customer and employee experiences.
A native Attività commerciale process management engine runs the automation behind it.
Creatio is headquartered in Boston with 700+ staff and a local presence across six offices.
The vendor reports long lasting relationships with AMD, Bayer, Kraft Heinz, Société Générale Group and BNP Paribas Group.
Analysts list Creatio as a Leader and Strong Performer, and as a 2025 Gartner Visionary for sales force automation.
The walkthrough below shows how the interface fits together.
🥈 Runner Up: Creatio CRM
Built for teams that want to build applications without developers. Ships industry workflows for 20 verticals.
Prezzi di Creatio CRM
Creatio charges per user, per month. Here is the current lineup.
| Piano | Prezzo | Ideale per |
|---|---|---|
| Crescita | $25/utente/mese | Small teams testing workflow automation |
| Impresa | $ 55/utente/mese | Multi-department sales and service |
| Illimitato | $85/utente/mese | Complex operations with heavy customization |
Pricing verified September 2026.
Prova gratuita: Yes, a 14-day trial. Sales contact is usually part of the signup.
Garanzia di rimborso: None published. Contracts are quoted by the Creatio team.
📌 Nota: Creatio claims a 37% lower total cost of ownership than traditional CRM platforms, largely because no code tools reduce developer spend.
⚠️ Avvertimento: Platform fees, add-on applications and rollout partners sit outside the per-user price. Ask for the full quote before you compare it to Zendesk’s pricing.
Principali vantaggi di Creatio CRM
Here is where Creatio products earn their keep:
- No code app building: A drag-and-drop UI designer lets citizen developers build applications without writing code. Creatio calls this a maximum degree of freedom over your setup.
- Real process automation: The business process management engine handles approvals, escalations and handoffs that most help desk tools cannot model.
- Three CRM applications in one: Marketing Creatio runs marketing campaigns as an omnichannel marketing platform, Sales Creatio covers pipeline and account management, and the service app handles cases.
- Studio Creatio for makers: The low code platform layer builds custom apps, dashboards and integrations on the same data.
- Industry workflows out of the box: Ready-made processes for 20 verticals cut setup time. Creatio reports rollouts up to 70% faster than traditional CRM projects, which lifts team efficiency Presto.
- AI agents and analytics: AI handles account research, lead conversion and ticket resolution, while dashboards track revenue and productivity.
Cosa ha notato il nostro team
Our writer set up a Creatio CRM workspace and spent several days building a sales process inside it. Here is what stood out:
Pro e contro di Creatio CRM
✅ Pro
- Entry plan costs $25 per user, well under Zendesk’s starting seat
- No code UI designer lets non-technical staff ship apps
- Sales, marketing and service run on one customer record
- Marketplace of 700+ connectors and ready-made industry templates
❌ Contro
- Setup takes planning, so day-one productivity is unlikely
- Live chat and social messaging trail a dedicated ticketing system
- Pricing needs a sales conversation for anything beyond the entry plan
Confronto delle funzionalità
Here is the head-to-head across ten areas that decide most buying calls.
| Caratteristica | Zendesk | Creatio CRM |
|---|---|---|
| Prezzo di partenza | $ 55/agente/mese | $25/utente/mese |
| Piano gratuito | ❌ | ❌ |
| Sistema di biglietteria | ✅ | ✅ (case management) |
| Live Chat & Social Messaging | ✅ | ❌ (limitato) |
| Nessun codice Generatore di app | ❌ | ✅ |
| Gestione dei processi aziendali | ❌ | ✅ |
| Sales Pipeline CRM | ✅ (Vendita Zendesk) | ✅ |
| App del Marketplace | 1,300+ | Oltre 700 connettori |
| Ideale per | squadre di supporto | Sales and operations teams |
1. Ticketing System and Support Requests
Zendesk: Most ticketing systems bolt support onto something else. Support tickets are the core object here, not an add-on. Every message becomes a ticket with status, priority and full history, and triggers route it to the right support team automatically.
Creato CRM: Service applications handle cases against the same customer record used by sales. It works, but it behaves like a CRM module rather than purpose-built help desk software.
2. Live Chat and Social Messaging
Zendesk: Live chat, web widget and messaging apps feed one posta in arrivo. Agents respond to WhatsApp, Instagram and web visitors without switching tabs.
Creato CRM: Client management covers calls, email and portal requests well. Real-time chat is thinner and usually needs a marketplace connector.
3. Customer Conversations Across Multiple Channels
Zendesk: The agent workspace threads customer conversations from multiple channels into one view. Agents see order history and past contacts before they reply.
Creato CRM: Marketing applications work as an omnichannel marketing platform for email, web and events. The strength is campaign flow, not live inbound volume.
4. Intelligenza artificiale e automazione
Zendesk: AI drafts replies, suggests help center articles and deflects repeat questions. Zendesk states its AI resolves more than 80% of routine inquiries.
Creato CRM: AI agents run account research, lead conversion and case resolution across the whole business environment. They act on records, not just conversations.
5. Workflow Automation and Custom Workflows
Zendesk: Triggers, automations and macros cover routing, SLAs, business hours and workforce scheduling. Anything past that usually needs an app or a developer.
Creato CRM: Workflow automation is the product, not a setting. No code design tools model multi-step processes with branching, approvals and order management steps.
💡 Consiglio da professionista: If your process spans finance, ops and support, model it in Creatio first. If it lives inside one support queue, Zendesk handles it with less complexity.
6. Custom Apps and Platform Building
Zendesk: You can build custom apps against the API and add fields, forms and views. The platform stays a ticketing product underneath.
Creato CRM: Studio Creatio hands citizen developers a low code platform for new objects, screens and logic. That freedom is the whole pece.
7. Sales Team Tools
Zendesk: Zendesk Sell syncs customer data so a sales team sees support context. It covers pipeline basics, not deep forecasting.
Creato CRM: Sales Creatio maps the full customer journey and helps accelerate sales processes of real complexity. Sales processes with long approval chains are its home ground.
8. Integrazioni e Marketplace
Zendesk: Over 1,300 pre-built apps connect Slack, Salesforce and other tools in your stack. The Slack integration alone lets users create and update tickets without leaving chat.
Creato CRM: A marketplace of 700+ connectors and templates covers ERP, telephony and cloud storage. Fewer options overall, but deeper hooks into back-office technology.
9. Security, Support and Learning Resources
Zendesk: Audited applications and networks, AES-256 at rest and IP-restricted access protect accounts against breaches and costly tempo di inattività. Community forums, docs and multilingual support round out the help.
Creato CRM: Admin controls are solid, and the Creatio team publishes podcasts and video walkthroughs for new features. Expect to lean on a partner for larger rollouts.
10. Prezzi e costi
Here are both ladders side by side.
| Livello | Zendesk | Creatio CRM |
|---|---|---|
| Iscrizione | Suite Team — $55/agent/month | La modalità Gioco è stata sviluppata dallo stesso team che ha creato GearUp Booster. |
| Medio | Suite Growth — $89/agent/month | Aziendale — 55 dollari/utente/mese |
| Superiore | Suite Professional — $115/agent/month | Illimitato — 85 $/utente/mese |
| Prova gratuita | 14 giorni | 14 giorni |
Zendesk: You pay more per seat and get a working support desk immediately. For a five-agent team, the entry plan runs $275 a month.
Creato CRM: The same five users cost $125 a month on Growth. Add build time and partner fees, and the gap narrows in year one.
Diversi scenari
| Se hai bisogno | Scegliere | Perché |
|---|---|---|
| Lowest seat price | Creatio CRM | $30 less per user monthly |
| Fast help desk launch | Zendesk | Agents work from day one |
| Custom process automation | Creatio CRM | Motore BPM nativo |
| Live chat and messaging | Zendesk | Built-in omnichannel inbox |
| One record for sales and service | Creatio CRM | Shared CRM data model |
| Centro assistenza clienti integrato | Zendesk | Help center plus forums |
💰 Il tuo budget
Creatio wins the sticker price at $25 per user. Zendesk costs more per seat but needs less setup spend to reach value.
🔌 Il tuo stack tecnologico
Already on Slack, Shopify or Salesforce? Zendesk has the wider app catalogue. Heavy ERP or back-office ties favour Creatio connectors.
🎯 Your Main Job to Be Done
Answering inbound questions points to Zendesk. Moving deals and internal work through stages points to Creatio.
🎓 Il tuo livello di esperienza
Zendesk is designed so support agents can jump in on day one. Creatio rewards an admin who enjoys managing and building things.
🆓 Prove e demo gratuite
Both run 14-day trials. Load ten real support tickets into each and time how long a full reply takes.
🛟 Opzioni di supporto
Zendesk leans on docs, community forums and multilingual support channels. Creatio leans on partners and its own academy content.
Guida al passaggio
Already running one of them? Here is the honest trade.
CRM completo con pipeline di vendita e automazione del marketing integrate
✅ Cosa otterrai:
- A no code platform for building custom apps in-house
- Business process management across sales, service and operations
- A lower per-user price and industry workflows for 20 verticals
❌ Cosa perderai:
- The mature agent workspace and its live chat inbox
- 1,300+ marketplace apps, including Sunshine Conversations messaging
- Day-one usability for new support agents
📋 Come effettuare il passaggio:
- Export tickets, users and help center articles from Zendesk
- Map ticket fields to Creatio case and account objects
- Rebuild triggers as processes, then run both in parallel for two weeks
Sistema di ticketing omnicanale di prim'ordine tramite e-mail, chat e social media.
✅ Cosa otterrai:
- A purpose-built ticketing system with SLA and routing rules
- Self-service knowledge base plus community forums
- Faster onboarding and less admin overhead
❌ Cosa perderai:
- The no code UI designer and citizen developer tooling
- Deep sales pipeline and account management features
- The lower per-user entry price
📋 Come effettuare il passaggio:
- Export contacts, cases and customer data from Creatio
- Start a 14-day Zendesk trial and import contacts first
- Rebuild queues as triggers, then move email forwarding across
Cosa non è stato trattato nella nostra recensione
We focused on small businesses and mid-size teams. We did not price enterprise contracts, test voice quality at high call volume, or measure how each tool behaves during migration from a legacy system. Zendesk observations come from documentation and public reviews rather than a long paid deployment. If you run 200 seats or need region-specific compliance, ask both vendors for references first.
Verdetto finale
| Categoria | Vincitore |
|---|---|
| 💰 Prezzi | Creatio CRM |
| 🎫 Ticketing and Support | Zendesk |
| 💬 Live Chat and Messaging | Zendesk |
| ⚙️ Automazione del flusso di lavoro | Creatio CRM |
| 🎙️ Qualità della sintesi vocale | Creatio CRM |
| 👶 Facilità d'uso | Zendesk |
| 🔌 Integrazioni | Zendesk |
| 🔒 Sicurezza | Zendesk |
| 🏆 Vincitore assoluto | Zendesk |
Zendesk si aggiudica 4 categorie su 7.
Zendesk wins 5 of 8 categories and holds the higher rating at 4.1 against 3.5.
Ideale per: support teams, high ticket volume, self-service help centers
Zendesk wins because it does one job properly. If your problem is inbound volume across multiple channels, it is ready before your onboarding call ends.
Creatio CRM is the better tool for a different problem. When work has to move between departments with approvals and handoffs, its no code engine does things Zendesk cannot.
Price alone should not decide this. Creatio’s cheaper seat buys a platform you still have to build, while Zendesk’s higher seat buys a finished desk. Pick based on the work in front of you.
Altre caratteristiche di Zendesk a confronto
Here is how Zendesk lands against the closest help desk rivals:
Zendesk contro Freshdesk
Zendesk vince su: larger app marketplace, stronger reporting depth, broader messaging channel coverage
Freshdesk vince su: a genuinely free starter tier, lower mid-tier seat cost, simpler admin screens for tiny teams
Zendesk contro Intercom
Zendesk vince su: ticket-first structure for large queues, predictable per-agent billing, deeper help center tooling
Intercom vince su: in-product messaging, proactive tours for onboarding, chat-led sales capture
Scrivania: Scrivania
Zendesk vince su: scale for global support teams, app catalogue breadth, maturity of AI deflection
Zoho Desk vince su: price per agent, bundling with the wider Zoho suite, included telephony options
Zendesk contro Help Scout
Zendesk vince su: automation depth, multilingual help center support, enterprise access controls
Aiuta Scout a vincere su: shared-inbox simplicity, friendlier email tone by default, faster setup for under ten agents
This roundup video covers the wider alternatives list.
Maggiori informazioni su Creatio CRM a confronto
And here is Creatio CRM against the CRM platforms buyers shortlist beside it:
Creatio vince su: no code changes without consultants, lower entry seat price, faster first rollout
Salesforce vince su: partner and developer supply, third-party app volume, reporting maturity at scale
Creatio vince su: process modelling for complex operations, industry templates, customization without tier upgrades
HubSpot vince su: free starting tier, marketing content tooling, gentler learning curve for small teams
Creatio vince su: back-office automation, marketing and service in one platform, enterprise process depth
Pipedrive vittorie su: speed to first pipeline, cheaper small-team plans, less admin work to maintain
Creatio vince su: native BPM engine, deeper CRM data model, ready industry workflows
Lunedì CRM vince su: visual board simplicity, quicker team adoption, flexible project-style tracking
The video below walks through the rest of the CRM shortlist.
Domande frequenti
Che cosa fa esattamente Zendesk?
It collects questions from email, chat, phone and social into one queue, then helps agents track and answer them. Self-service articles and AI handle the repetitive ones.
Zendesk è uno strumento CRM?
Partly. The core product is a service desk, though Zendesk Sell adds pipeline and contact features. For full sales and marketing management, a dedicated CRM fits better.
A cosa serve Creatio?
Teams use it to manage sales, marketing and service on one record, and to build custom business processes without code. Industry templates cover 20 verticals.
Zendesk è gratuito?
No. There is a 14-day free trial, and qualifying startups can apply for six months at no cost. Paid plans in our data start at $55 per agent monthly.
Perché scegliere Creatio?
Choose it when your processes are unusual and you want to change them yourself. The no code designer, BPM engine and $25 entry seat are the main draws.
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