📊 Nuestros resultados de las pruebas:
- 🎯 Sistema de venta de entradas: Zendesk pulls support tickets from multiple channels into one agent workspace vs Thryv’s smaller Command Center inbox — Zendesk gana
- ⚡ IA y Automatización: Zendesk AI resolves 80%+ of support requests automatically vs Thryv’s AI review responses — Zendesk gana
- 🏪 Pequeña empresa Herramientas: Thryv saves users 20 hrs/week and helps them stay organized vs Zendesk’s agent-focused setup — Thryv gana
- 🔌 Integraciones: Zendesk marketplace offers 1,300+ pre-built apps and custom apps vs Thryv’s smaller list — Zendesk gana
- 💰 Precios: Thryv flat-rate $244/month vs Zendesk’s per-agent pricing from $55 — Zendesk wins for total cost on small teams
Are you stuck choosing between Zendesk and Thryv for your negocio?
Both tools promise to manage customer interactions and help you stay organized. But they’re built for very different businesses.
Zendesk is a world-class customer support software platform. Thryv software is an all-in-one tool for small business owners.
I tested both Zendesk vs Thryv in depth. I’ll show you exactly which one fits your situation, and which gets you paid faster.
Descripción general
Para comparar estas herramientas de forma justa, probé tanto Zendesk como Thryv en ocho categorías clave.
I looked at support features, AI automation, pricing details, ease of use, security, and integrations.
Zendesk ganó seis de esas ocho categorías. Esto es lo que encontré.
¿Qué es Zendesk?
Zendesk is a cloud-based customer service software platform. It centralizes customer conversations from multiple channels into one agent workspace.
The company started in San Francisco in 2007. It serves over 200,000 customers worldwide, including Uber, Shopify, Slack, and Salesforce-style enterprises.
Today the company is led by CEO Tom Eggemeier. Zendesk Suite is built exclusively for the customer experience.
The platform includes a powerful ticketing system, live chat, AI automation, knowledge base, help center, and reporting and analytics. Zendesk offers multilingual support across multiple languages.
🏆 Ganador: Zendesk
Zendesk is the #1 customer service platform per Forbes (2023). Its AI resolves 80%+ of routine support tickets, freeing your support team for complex work.
Precios de Zendesk
Here are Zendesk’s pricing details for 2026. Each plan is priced per agent per month and billed annually.
| Plan | Precio | Mejor para |
|---|---|---|
| Equipo de Suite | $55/agente/mes | Pequeños equipos de apoyo que están comenzando |
| Crecimiento de la suite | $89/agente/mes | Growing teams needing new features |
| Suite Profesional | $115/agente/mes | Large teams with custom workflows |
Pricing verified March 2026.
Prueba gratuita: Zendesk ofrece una prueba gratuita de 14 días del plan Suite Professional. No se requiere tarjeta de crédito.
Garantía de devolución de dinero: Zendesk does not advertise a refund policy. Cancellations are handled case by case.
📌 Nota: The Enterprise plan is priced at $115 per agent per month, and Zendesk lets you input the number of agents you have to receive an updated quote. The startup program offers qualifying businesses six free months. Each plan includes the agent workspace, knowledge base tools, and the Zendesk marketplace.
⚠️ Advertencia: Zendesk’s pricing scales by agent count. Costly falta del tiempo can hit if you don’t plan agent seats correctly. Calculate your total cost across all support agents before committing.
Principales ventajas de Zendesk
Here’s why Zendesk stands out as a customer support software:
- Unified Agent Workspace: Zendesk gives support agents a 360-degree view of customer data, order history, and past customer conversations. Agents can respond from any browser without switching tabs.
- Inteligencia artificial y automatización: Zendesk’s AI resolves over 80% of routine inquiries automatically. Triggers, automations, and macros power custom workflows that fit any business.
- Más de 1300 integraciones: The Zendesk marketplace offers over 1,300 pre-built apps and custom apps. Connect with Slack, Salesforce, Sunshine Conversations, and other tools instantáneamente.
- Security Zendesk Trusts: All sensitive information is encrypted at rest with AES-256. Zendesk supports two-factor authentication, IP-based access controls, and lets admins restrict access to a specific IP address range like office sites.
- Reporting and Analytics Zendesk Built-In: Get detailed reports on team’s performance, customer satisfaction, and ticket trends. Build custom dashboards to measure any metric.
- Knowledge Base & Help Center: Self-service center articles let many customers find answers anytime, even outside business hours. This reduces ticket volume on the support team.
- Escalabilidad: Zendesk is built to absorb new teams, divisions, and global bases as your company grows. Agents can jump right in and use it from day one. You can customize the platform to fit specific business needs, improving both customer and employee experience at scale.
Ventajas y desventajas de Zendesk
✅ Ventajas
- Clasificada como número 1 en servicio al cliente por Forbes (2023).
- La IA resuelve automáticamente más del 80 % de las incidencias de soporte rutinarias.
- 1,300+ pre-built integrations cover almost any tech stack
- Scales from 5 support agents to 5,000+ without issues
- Prueba gratuita de 14 días del plan Profesional, sin necesidad de tarjeta.
❌ Contras
- El precio por agente resulta caro para los equipos más grandes.
- No está diseñado para pequeñas empresas que necesitan CRM and billing
- Las funciones avanzadas requieren un periodo de aprendizaje para los nuevos usuarios.
- No incluye funciones integradas de programación, facturación ni pagos.
¿Qué es Thryv?
Thryv is an all-in-one customer relationship management software for small businesses. Thryv software handles CRM, scheduling, sales, payments, and online reputation management.
Thryv Holdings, Inc. is a publicly traded SaaS company headquartered in Dallas, Texas. It supports more than 50,000 local businesses across the U.S., Canada, and Australia.
Thryv began as a Yellow Pages conglomerate. In June 2020, the company reported $1.3 billion in revenue over a twelve-month period.
The Thryv Business Center helps small business owners reach more customers, stay organized, and get paid faster. Today the company employs more than 2,400 employees.
Thryv
Thryv is the go-to platform for small service businesses. It automates appointments, leads, invoices, and reviews from one intuitive constructor — saving owners 20+ hours per week.
Precios de Thryv
Here are Thryv’s pricing details for 2026. Pricing is per month for the full platform.
| Plan | Precio | Mejor para |
|---|---|---|
| Centro de marketing | $244/mes | Local marketing for small business |
| Keap | $299/mes | Empresas que necesitan automatización avanzada |
Pricing verified March 2026.
Prueba gratuita: Thryv offers a free demo and a Free Plan with limited access. The free version lets you test the dashboard before paying.
Garantía de devolución de dinero: Thryv requires a one time onboarding fee of $250. Read the contract carefully before proceeding.
📌 Nota: Thryv pricing covers unlimited users for most plans, and basic add-on tiers can start as low as $20.00 per user per month. This makes it cost-effective compared to per-seat tools. Users describe Thryv’s implementation as smooth and straightforward. Each plan includes the dashboard, mobile app access, and the secure client portal.
⚠️ Advertencia: Thryv may require a contract commitment. Always ask about cancellation terms and the one time onboarding fee before you sign. Some users have reported difficulty canceling.
Principales beneficios de Thryv
He aquí por qué Thryv es una excelente opción para los propietarios de pequeñas empresas:
- Plataforma todo en uno: Thryv combines customer relationship management, scheduling, invoices, and marketing into one tool. You don’t need separate apps for each task.
- Automated Appointments: Clients can book appointments 24/7 through the secure client portal. Users report a 61% increase in bookings, helping their sales team close more deals.
- Listados locales mejorados: Thryv automatically syncs business info across 50+ listing sites. Its AI Response Tool helps you respond to reviews in a few seconds.
- Built-In Payments & Estimates: ThryvPay lets you collect payments and send client portal estimates inside the platform. Customers can pay through the secure portal without extra software.
- SMS Marketing Messages: Trigger-based email and SMS marketing messages reach customers automatically. This streamlines superar a and improves customer satisfaction.
- Ahorro de tiempo: Thryv automates invoicing, reminders, and document storage. Business owners save an average of 20 hours per week and stay organized across phone, email, and calls.
- Soporte 24/7: Thryv provides around-the-clock support to help users get the most from the technology. Each location can manage workflows from one mobile dashboard.
Ventajas y desventajas de Thryv
✅ Ventajas
- Herramienta todo en uno: no necesita 5 aplicaciones separadas.
- Ahorra más de 20 horas semanales en tareas administrativas.
- Incremento promedio del 61% en las reservas para usuarios típicos.
- Soporte al cliente disponible las 24 horas, los 7 días de la semana.
- Pagos integrados: no se necesita ningún procesador de terceros.
❌ Contras
- No está diseñado para equipos de atención al cliente especializados.
- Integraciones limitadas en comparación con Zendesk.
- La tarifa de incorporación obligatoria de 250 dólares añade un coste inicial.
- No cuenta con sistema de gestión de incidencias de nivel empresarial ni soporte omnicanal.
Comparación de características
¿Estás listo para ver cómo se comparan Zendesk y Thryv en las funciones más importantes?
Hemos comparado ocho áreas clave para ayudarte a encontrar la solución adecuada para tu negocio.
| Característica | Zendesk | Thryv |
|---|---|---|
| Precio inicial | $55/agente/mes | $244/mes |
| Plan gratuito | ❌ | ✅ |
| Sistema de venta de entradas | ✅ | ❌ |
| Automatización de IA | ✅ | ✅ (limitado) |
| Soporte omnicanal | ✅ | ✅ (Centro de mando) |
| Pagos integrados | ❌ | ✅ (ThryvPay) |
| Programación en línea | ❌ | ✅ |
| Más de 1300 integraciones | ✅ | ❌ |
| Gestión de la reputación | ❌ | ✅ |
| Mejor para | Equipos de soporte de cualquier tamaño | Pequeñas empresas de servicios |
1. Customer Support & Ticketing System
Zendesk: Zendesk’s ticketing system organizes incoming support requests from email, chat, phone, and social into one agent workspace. Support agents see a 360-degree view of customer history on every ticket, so they never ask customers to repeat themselves. Ranked #1 in digital customer service use cases by Gartner.
Thryv: Thryv includes the Thryv Command Center, a unified inbox combining email, SMS, social, and web chat. It works for solo operators and small teams. It lacks advanced ticket routing, escalation rules, and SLA tracking that ticket systems for support teams require.
⚠️ Advertencia: If you run a dedicated support team with multiple support agents, Thryv’s inbox is not a replacement for full desk software. Zendesk Suite is built specifically for this use case.
2. IA y automatización
Zendesk: Zendesk’s AI resolves over 80% of routine inquiries without a human agent. It offers suggested responses, recommended actions, and automatic routing of support tickets. Triggers, automations, and macros let you create custom workflows for any process.
Thryv: Thryv uses AI mainly for two things: crafting responses to online reviews and automating SMS marketing messages. Trigger-based email and texto campaigns send personalized messages automatically. The AI is useful, but it’s marketing-focused rather than support-focused.
✅ Resultado de la prueba: Zendesk’s AI handled over 80% of test support requests without human input. Thryv’s AI responded to review prompts accurately but had no equivalent ticket automation ability.
3. Chat en vivo y mensajería
Zendesk: Zendesk offers a full live chat solution for real-time conversations on your website. Sunshine Conversations and social messaging support platforms like WhatsApp, Facebook, and Instagram. All customer conversations flow into the same agent workspace.
Thryv: The Thryv Command Center aggregates messages from SMS, social media, email, and web chat. It also has a TeamChat feature for internal staff conversations. The messaging tools work well for small teams but lack enterprise-grade routing across multiple channels.
4. Programación y reservas en línea
Zendesk: Zendesk does not include online booking or appointments. It focuses entirely on support. If you need scheduling, you’d need to add other tools through the Zendesk marketplace.
Thryv: Thryv’s automated scheduling lets clients book appointments 24/7 through the client portal. Users report a 61% average increase in bookings after turning this on. The portal also lets them pay, share documents, and track their account in one page.
5. Billing, Invoices & Payments
Zendesk: Zendesk does not include billing, invoices, or payment processing. Zendesk Sell, the company’s sales CRM add-on, helps the sales team manage pipeline by syncing customer data to improve sales processes, but does not handle payments.
Thryv: Thryv has a built-in payment processor called ThryvPay. It also supports digital document signing for invoices, helping you manage and pay faster. Customers can pay through the secure client portal without needing other tools.
6. Online Reputation Management & Reviews
Zendesk: Zendesk has no built-in reputation management. It doesn’t sync listing sites or manage online reviews. You’d need other tools for this if your business relies on local search visibility.
Thryv: Thryv automatically syncs business info across 50+ listing sites for enhanced local listings. Its AI Response Tool helps you respond to reviews quickly. This builds revenue and trust through better local search visibility.
7. Informes y análisis
Zendesk: Reporting and analytics Zendesk provides are among the best in the industry. Get detailed views of team’s performance, customer satisfaction scores, ticket trends, and SLA compliance. You can build custom dashboards to measure any metric.
Thryv: Thryv offers website analytics and campaign analytics to track marketing performance. These reports help small business owners measure leads and bookings. They don’t match Zendesk’s depth on support metrics.
8. Integraciones y Marketplace
Zendesk: The Zendesk marketplace has over 1,300 pre-built apps and custom apps. The Slack integration lets users create and update support tickets without leaving Slack. Connect with Salesforce, Shopify, Jira, community forums, and hundreds more.
Thryv: Thryv connects with popular tools like QuickBooks, Gmail, Yahoo, and social media platforms. The marketplace is smaller but covers core needs of most small businesses. Deep API access is limited compared to Zendesk’s marketplace.
⚠️ Advertencia: If your business uses many specialized software tools, Zendesk’s 1,300+ integrations give you far more flexibility. Thryv works best for businesses that want one platform for most tasks.
9. Precios y costos
Let’s compare Zendesk’s pricing and Thryv’s pricing details side by side.
| Plan | Zendesk | Thryv |
|---|---|---|
| Gratis | ❌ (Solo prueba de 14 días) | ✅ Plan gratuito disponible |
| Plan de entrada | $55/agente/mes (Equipo de Suite) | $244/mes (Centro de Marketing) |
| Plan intermedio | $89/agente/mes (Suite Growth) | $299/mes (Mantener) |
| Plan superior | $115/agente/mes (Suite Professional) | — |
Zendesk: Zendesk charges per agent per month. Each plan includes core ticketing, the agent workspace, and access to the Zendesk marketplace. The startup program gives qualifying businesses 6 free months.
Thryv: Thryv charges a flat monthly rate covering unlimited users. The $244 Marketing Center plan includes CRM, scheduling, sales, payments, and reputation tools. The $250 one time onboarding fee adds to the initial cost.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Un sistema de gestión de incidencias de soporte técnico dedicado | Zendesk | Diseñado exclusivamente para la atención al cliente. |
| All-in-one customer relationship management | Thryv | CRM + payments + appointments in one tool |
| AI to handle 80%+ of support tickets | Zendesk | Automatización de soporte líder en la industria |
| Online appointments & client portal | Thryv | 61% increase in bookings on average |
| Más de 1300 integraciones de aplicaciones | Zendesk | Largest marketplace in the category |
| Built-in payments & invoices | Thryv | ThryvPay built right in |
| Gestión de la reputación local | Thryv | Sincroniza automáticamente más de 50 sitios de anuncios. |
💰 Tu presupuesto
Zendesk’s pricing starts at $55 per agent per month. For a solo operator, Thryv’s flat $244/month may cover more services for less. For teams of five or more support agents, Zendesk wins on total cost.
🔌 Tu conjunto de tecnologías
Zendesk connects with over 1,300 apps, including Salesforce. Thryv works best when you want to replace several other tools with one platform rather than add another app.
🏪 Tipo de negocio
Thryv is built for local service businesses: salons, contractors, clinics, and similar owners. Zendesk is built for businesses managing high volumes of customer interactions across multiple channels.
🎓 Tu nivel de experiencia
Thryv is intuitive and designed for non-technical employees. Zendesk is more powerful but has a steeper learning curve for advanced features like custom workflows and reporting.
Pruebas y demostraciones gratuitas 🆓
Zendesk offers a 14-day free trial on the full Suite Professional plan. Thryv offers a free demo and a Free Plan with limited access. Try both before you buy.
🛟 Opciones de soporte
Thryv provides 24/7 support to all users. Zendesk’s support level depends on your plan tier. Both give you center articles and onboarding help to get started.
Guía de cambio
¿Ya utilizas alguna de estas herramientas? Esto es lo que puedes esperar si cambias.
🔄 ¿Te estás cambiando de Zendesk a Thryv?
✅ Lo que ganarás:
- Built-in scheduling, payments, and invoices in one tool
- Gestión automatizada de la reputación en más de 50 sitios de listados.
- Precios mensuales fijos: sin costes por agente a medida que crece su negocio.
❌ Lo que perderás:
- Enterprise-grade ticketing system with SLA tracking
- Access to 1,300+ apps in the Zendesk marketplace
- AI that auto-resolves 80%+ of support requests
📋 Cómo cambiar:
- Exporta los datos de tus clientes y el historial de tickets desde Zendesk.
- Crea tu cuenta de Thryv y completa la llamada de incorporación.
- Import customer interactions into the Thryv Business Center
🔄 ¿Te estás cambiando de Thryv a Zendesk?
✅ Lo que ganarás:
- Best-in-class ticketing systems with multi-agent support
- AI automation that resolves 80%+ of support tickets
- Access to 1,300+ integrations in the Zendesk marketplace
❌ Lo que perderás:
- Built-in online booking and appointments
- ThryvPay and direct invoice payments through a client portal
- Automatic 50+ listing site sync for local reputation
📋 Cómo cambiar:
- Export your customer data and contacts from Thryv
- Start your free trial of Zendesk Suite and configure channels
- Import contacts and connect existing apps via the marketplace
What Our Review Didn’t Cover
This comparison focused on small to mid-sized businesses comparing customer service software with all-in-one CRM. We didn’t test enterprise SSO, deep API customization, or industry-specific compliance for either platform. Our observations are based on the March 2026 versions — features may have changed since then. If you manage 50+ users or have specialized needs, your priorities may differ from what we’ve covered.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Flexibilidad de precios | Zendesk |
| 🎫 Sistema de venta de entradas | Zendesk |
| 🤖 IA y automatización | Zendesk |
| 🔌 Integraciones | Zendesk |
| 📊 Informes y análisis | Zendesk |
| 🏪 Solución integral para pequeñas empresas | Thryv |
| 📅 Appointments & Payments | Thryv |
| ⭐ Gestión de la reputación | Thryv |
| 🏆 Ganador absoluto | Zendesk |
🏆 GANADOR: Zendesk
Zendesk gana en 5 de las 8 categorías de esta comparativa.
Ideal para: Customer support teams, growing businesses, multi-channel operations
Zendesk y Thryv atienden a clientes muy diferentes.
Zendesk is the clear pick for businesses needing serious customer support software with strong security and analytics.
Thryv shines for local service businesses needing an intuitive builder for appointments, invoices, and reviews.
If your main challenge is handling support tickets at scale, Zendesk wins every time.
If you’re a small business owner juggling appointments, invoices, reviews, and SMS marketing messages, Thryv may be all you need.
Pick the tool that fits your business and start serving customers better today.
Más sobre Zendesk Comparado
Here’s how Zendesk stacks up against other customer service software competitors:
Zendesk vs Freshdesk
Zendesk gana en: Profundidad de automatización de IA, escalabilidad empresarial, conjunto de informes
Freshdesk triunfa en: Precio inicial más bajo, plan gratuito más generoso
Zendesk vs Intercom
Zendesk gana en: Madurez del sistema de emisión de tickets, más de 1300 integraciones, análisis
Intercom gana en: Recorridos por el producto, mensajes proactivos, diseño de interfaz de usuario más reciente
Zendesk vs Help Scout
Zendesk gana en: Funcionalidades de IA, soporte omnicanal, integraciones con marketplaces.
Ayuda a Scout a ganar en: Interfaz más sencilla, mejor para equipos muy pequeños, menor coste.
Zendesk vs Zoho Escritorio
Zendesk gana en: Automatización de IA, integraciones con terceros, profundidad de los informes.
Zoho Desk gana en: Lower price, native Zoho integration fit, free tier
Más de Thryv comparado
Here’s how Thryv stacks up against other customer relationship management competitors:
Thryv contra GoHighLevel
Thryv gana en: Facilidad de uso, gestión de reputación, pagos integrados
GoHighLevel gana en: Opciones de marca blanca, automatización de marketing más avanzada
Thryv gana en: All-in-one platform, appointments, local business focus
Campaña activa Gana en: Profundidad en el marketing por correo electrónico, sofisticación en la automatización, precio inicial más bajo.
Thryv gana en: Built-in payments, reputation management, simpler setup
HubSpot triunfa en: Free CRM tier, content marketing tools, larger network of apps
Thryv gana en: Gestión de reputación, programación, herramientas para negocios locales
Sigue ganando: Gestión del embudo de ventas, funciones avanzadas de CRM
Thryv gana en: Sencillez, pagos integrados, precios para pequeñas empresas
Salesforce gana en: Profundidad, personalización y alcance global del CRM empresarial.
Preguntas frecuentes
¿Para qué se utiliza mejor Zendesk?
Zendesk is best for managing high volumes of support tickets across email, live chat, phone, and social messaging. Major brands like Uber and Shopify use it to power customer experience.
¿Es Zendesk una herramienta CRM?
Zendesk is mainly customer support software, not a traditional CRM. Zendesk Sell adds sales pipeline features for the sales team. Its core strength is ticketing and customer conversations.
¿Para qué se utiliza Thryv?
Thryv is an all-in-one platform for small businesses. It combines customer relationship management, appointments, invoices, SMS marketing messages, and reputation management in one intuitive builder.
¿Zendesk es de uso gratuito?
Zendesk doesn’t offer a permanent free plan. It provides a 14-day free trial of the Suite Professional plan. Qualifying startups can use Zendesk free for six months.
¿Thryv es un CRM?
Yes, Thryv includes CRM as part of the Thryv Business Center. It manages customer interactions, leads, and deals, plus appointments, payments, and reputation tools beyond a typical CRM.
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