⚡ Veredicto rápido:
- Precios: ClickFunnels starts at $81/month. Close CRM Desde $35 por asiento al mes.
- Ideal para: ClickFunnels for sales funnels, landing pages and online courses. Close CRM for phone calls and outbound sales teams.
- Diferencia clave: ClickFunnels builds the pages that generate leads. Close CRM works the leads after they arrive.
- Nuestra elección: ClickFunnels (4.2 vs 3.0) for most users, because it covers your funnel builder, email marketing and checkout pages under one roof.
These two tools sit at opposite ends of the same sales process.
ClickFunnels builds the sales and marketing funnels that pull website visitors in.
Close CRM picks up those leads and puts sales reps on the phone.
Entonces el real pregunta is where your business online is losing money.
This guide breaks down both tools, feature by feature.
Descripción general
This ClickFunnels vs Close CRM comparison covers pricing, core features and ease of use.
We also look at who each sales tool actually fits.
Our sources include published specs, official documentation and G2 reviews.
Nuestros redactores también dedicaron tiempo a familiarizarse con ambas plataformas.
Esas notas aparecen en las secciones "Lo que nuestro equipo observó" a continuación.
¿Qué es ClickFunnels?
ClickFunnels is a software-as-a-service marketing platform for any online negocio.
It helps you build advanced sales funnels that grow leads and drive sales.
The funnel builder ships with a sizable library of pre-built sales funnels.
You get lead funnels, product launch funnels and seminario web funnels out of the box.
A drag and drop editor lets you create landing pages without touching code.
Most people pick it to turn website visitors into paying customers.
🏆 Winner: ClickFunnels
Build automated sales funnels without a developer. Landing pages, checkout pages and email campaigns live on one platform.
Precios de ClickFunnels
Así serán los precios de ClickFunnels en 2026.
| Plan | Precio | Mejor para |
|---|---|---|
| Lanzamiento | $81/mes | Pequeñas empresas starting their first funnel |
| Escala | $164 al mes | Growing teams running more marketing campaigns |
| Optimizar | $248/mes | Established brands that fine tune at volume |
| Dominar | $5,997/año | Agencies and high-volume sellers |
Pricing verified August 2026.
Prueba gratuita: Yes. ClickFunnels offers a 14-day free trial to new users. Credit card details are required at signup.
Garantía de devolución de dinero: A 30-day money back guarantee applies to annual billing.
📌 Nota: Entry plans cap the number of funnels, users and contacts you can store. Higher tiers raise those caps and unlock unlimited funnels.
⚠️ Pricing conflict flagged: Our research notes list a Startup plan at $81/month on annual billing and $97 month-to-month, plus a Pro plan at $248/month annually. The table above uses our verified plan names and figures. Check the pricing page before you buy.
Principales ventajas de ClickFunnels
Here is what makes ClickFunnels worth a look:
- Creador mediante arrastrar y soltar: The landing page builder and website builder need no web design skills. You can create sales pages and opt in forms in minutes.
- Professionally designed templates: Pre-built marketing funnels cover webinar sign ups, lead magnets and product launches.
- Automated email marketing: ClickFunnels email automatización sends email sequences and follow-up messages such as abandoned cart reminders.
- Higher conversion rates: Order bumps, one-click upsells and downsells lift the value of each order.
- Online courses and memberships: You can create, sell and manage courses inside the same platform.
- ClickFunnels analytics: The platform tracks total orders, opt-ins and conversion rates automatically.
- Affiliate center: You can run an affiliate program and a coaching program from the same login.
Lo que nuestro equipo observó
Nuestro escritor signed up for ClickFunnels and built a two-step lead funnel manually. Here is what stood out from that hands-on time:
Ventajas y desventajas de ClickFunnels
✅ Ventajas
- Builds sophisticated online sales funnels that convert visitors into leads
- Combines page builder, email marketing tools and checkout in one platform
- Extensive analytics and A/B testing to improve sales performance
- Supports online courses, membership sites and community tools
- Educational success center with guides and tutorials for DIY fixes
❌ Contras
- Steep learning curve that takes real time to master
- Many users report that published web pages load very slowly
- Expensive next to competing funnel and page builder tools
- No two-factor authentication, which weakens account security
¿Qué es Close CRM?
Close CRM is a customer relationship management platform built for sales teams.
It targets small to medium-sized businesses that turn leads into revenue.
Email, calling and SMS all sit in a single inbox.
Sales reps can dial customers straight from the browser, with no phone system.
Automation cuts manual data entry so your team can talk to more prospects.
Close is more than just a tool for storing records. It is built for high-velocity outbound sales processes.
Cerrar CRM
A sales-first CRM with built in calling, SMS and email. Migration help is free and setup takes days, not months.
Precios de Close CRM
Close charges per seat, so cost scales with your sales team size.
| Plan | Precio | Mejor para |
|---|---|---|
| Lo esencial | $35/asiento/mes | Fundadores en solitario y pequeña empresa equipos |
| Crecimiento | $99/asiento/mes | Teams that need workflows and multiple pipelines |
| Escala | $139/asiento/mes | Managers who want call coaching and custom objects |
Pricing verified August 2026.
Prueba gratuita: Yes. Close offers a 14-day free trial, and a motivated team can go live inside it.
Garantía de devolución de dinero: Close does not publish a blanket refund window. Test the trial first.
📌 Nota: Every plan includes built in calling, texting and email. Advanced features like call coaching and deeper customization sit on the higher tiers.
⚠️ Pricing conflict flagged: Our research notes list Startup at $59 monthly or $49 annually, Professional at $109 or $99, and Enterprise at $149 or $139 per user. The table above shows our verified plan names and figures. Confirm current CRM price on the Close site.
Principales ventajas de Close CRM
Here is where Close earns its place:
- Llamada integrada: Make phone calls from the app without a separate system. Best-in-class call functionality is what most reviews praise.
- Power dialer and predictive dialer: Both dialers automate the process and dial multiple numbers so reps skip dead lines.
- Vistas inteligentes: Filter leads by criteria to prioritise the sales opportunities most likely to close.
- Workflows and reminders: Automated follow ups, email templates and bulk email lift response rates without manual effort.
- Fast onboarding: A CSV import tool and free one-click migration move contacts from other CRMs.
- Coaching telefónico en directo: Managers can listen in and help sales reps mid-call, which speeds up training.
- Visual pipeline: A pipeline view exposes bottlenecks, and profile timelines capture all the data from your superar a.
- Funciona en cualquier lugar: Reps can pick up customer relationships from a desktop or a mobile device between meetings.
Lo que nuestro equipo observó
Our writer ran Close CRM through a week of live outreach, including calls and Zoom meetings. Here is what stood out:
Ventajas y desventajas de Close CRM
✅ Ventajas
- Simple enough to earn full team engagement and quick onboarding
- Best-in-class calling, with dialing straight from the browser
- Broad multichannel outreach across email, SMS and phone
- Proactive onboarding support with free migration help and training
- Rated 4.7/5 on G2 by verified users
❌ Contras
- Informes is weak next to bigger CRM options
- Less customizable than other CRMs, which limits some businesses
- Integrates with 80+ tools but misses a few key ones
- Entry-level pricing is mid-tier to expensive for smaller teams
Comparación de características
Ready for the detailed ClickFunnels vs Close CRM breakdown? We line up clickfunnels features against Close CRM features across ten areas, so you can match each tool to your own sales process.
| Característica | Embudos de clic | Cerrar CRM |
|---|---|---|
| Precio inicial | $81/mes | $35/asiento/mes |
| Plan gratuito | ❌ | ❌ |
| Constructor de embudos | ✅ | ❌ |
| Creador de páginas de destino | ✅ | ❌ |
| Llamada integrada | ❌ | ✅ |
| Marketing por correo electrónico | ✅ | ✅ |
| Checkout Pages | ✅ | ❌ |
| Cursos en línea | ✅ | ❌ |
| Gestión de contactos | ✅ | ✅ |
| Prueba gratuita | 14 días | 14 días |
| Mejor para | Funnels and digital products | Equipos de ventas salientes |
1. Funnel Builder vs Lead Pipeline
Embudos de clic: The entire funnel is the core feature here. You pick a template, then build automated sales funnels that guide customer journeys from first click to purchase. Lead generation, webinar sign ups and product launches each get their own starting point.
Cerrar CRM: There is no funnel builder. Instead you get multiple pipelines and Smart Views that sort leads by stage or criteria. It assumes traffic already exists and focuses on working it.
2. Páginas de destino y creador de páginas
Embudos de clic: The drag and drop builder handles landing pages, sales pages and opt in forms. Professionally designed templates mean no web design work. It doubles as a website builder for simple sites.
Cerrar CRM: Close has no page builder at all. To create landing pages you need another tool feeding leads in. That is a real gap if you want everything under one roof.
⚠️ Advertencia: A large number of users report that web pages built in ClickFunnels load very slowly. Slow pages cost you sales, so test load speed before a big campaign.
3. Contact Management and Custom Fields
Embudos de clic: A customizable CRM stores contacts inside the same platform that built the funnel. Contact management is solid for marketing, though it is lighter than a dedicated sales tool.
Cerrar CRM: This is proper customer relationship management. Custom fields and custom objects shape records around your business, and profile timelines keep every touch in one view. Close is still less flexible than the largest CRM options.
4. Email Marketing and Email Sequences
Embudos de clic: Built-in email marketing tools run email campaigns and automated email marketing after someone leaves your site. Welcome messages and abandoned cart reminders are standard email sequences here.
Cerrar CRM: Email here is one-to-one first. Email templates, bulk email and sequences are aimed at sales outreach rather than broadcast marketing. Replies land in the same inbox as calls and texts.
5. Phone Calls, SMS and Outreach
Embudos de clic: There is no calling layer. ClickFunnels expects potential customers to self-serve through the page, not to get a call from sales reps.
Cerrar CRM: This is the reason teams choose Close. Built in calling, a power dialer and a predictive dialer let reps dial multiple numbers without leaving the app. Managers can join live for call coaching.
6. Automatización y flujos de trabajo
Embudos de clic: Funnel automations trigger on buyer behaviour, so automated sales run while you sleep. Order bumps, one-click upsells and downsells fire at checkout without any manual step.
Cerrar CRM: Workflows chase people instead of pages. Automated follow ups and reminders cut manual data entry and keep tasks moving, which is how small teams work more leads and book more deals.
7. Checkout Pages and Payments
Embudos de clic: Checkout pages collect credit card details inside the funnel. Removing distractions at this step is how ClickFunnels lifts conversion rates on paid offers.
Cerrar CRM: Close does not take payments. Deals are marked won in the CRM, then billing happens elsewhere. Its ROI calculator estimates return before you commit.
8. Online Courses and Online Store
Embudos de clic: You can create and sell online courses, run memberships and open an online store. Community tools keep like minded entrepreneurs engaged. It is not as deep as a dedicated LMS.
Cerrar CRM: No course or store features exist. Close is a sales tool, and it stays in that lane.
9. Reports, Analytics and Integrations
Embudos de clic: ClickFunnels analytics track total orders, opt-ins and conversion rates automatically. A/B testing lets you compare two versions of a page. Third party integrations connect email marketing and CRM systems.
Cerrar CRM: Reporting covers quick KPI reports and custom graphs for training, but users call it weak for deeper analysis. Close connects with 80+ other tools, including Zoom meetings, though a few key integrations are missing.
10. Precios y costos
Let’s put clickfunnels pricing and Close plans side by side.
| Nivel | Embudos de clic | Cerrar CRM |
|---|---|---|
| Entrada | Lanzamiento: $81/mes | Servicios básicos: $35 por asiento al mes. |
| Medio | Escala: $164/mes | Crecimiento: $99/asiento/mes |
| Superior | Optimizar: $248/mes | Tarifa: $139/asiento/mes |
| Arriba | Dominate: $5,997/yr | ❌ |
Embudos de clic: One flat fee covers the whole team, so cost does not climb as you hire. Is ClickFunnels worth it? If it replaces a page builder, an email tool and a checkout tool, the $81 entry price is fair.
Cerrar CRM: Seat pricing looks cheap for one user and gets steep fast. Five reps on Growth cost far more than a single ClickFunnels plan. Budget carefully for a small business.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| embudos de ventas y páginas de destino | Embudos de clic | Creador de embudos completo incluido |
| Heavy phone calls | Cerrar CRM | Built in calling and dialers |
| Venta de cursos en línea | Embudos de clic | Cursos y membresías integrados |
| Managing a growing sales team | Cerrar CRM | Pipelines, coaching, reporting |
| One flat fee for the team | Embudos de clic | Sin cargo por asiento |
| Configuración apta para principiantes | Cerrar CRM | Curva de aprendizaje más rápida |
💰 Tu presupuesto
Close looks cheaper until you add users. ClickFunnels charges one price no matter how many people log in.
🔌 Tu conjunto de tecnologías
Close needs a traffic source in front of it. ClickFunnels can stand alone or feed a CRM through third party integrations.
📞 Tu proceso de ventas
Self-serve checkout points to ClickFunnels. Deals that need a human on the phone point to Close.
🎓 Tu nivel de experiencia
ClickFunnels has a steep learning curve, so plan for setup time. Close gets a sales team productive in days.
Pruebas y demostraciones gratuitas 🆓
Both give you 14 days. Build one real funnel or import real contacts, not a test file.
🛟 Opciones de soporte
ClickFunnels runs live chat 24 hours a day, Monday through Friday, plus an AI chatbot and a success center. Close leans on its help center, API docs and product updates.
💡 Consejo profesional: ClickFunnels says email support runs 24 hours a day, seven days a week, but ClickFunnels users report replies can take a long time. Use live chat when something is urgent.
Guía de cambio
Already on one of these? Here is what changes when you move.
🔄 Switching from ClickFunnels to Close CRM?
✅ Lo que ganarás:
- Built in calling with a power dialer for outbound work
- Real pipeline tracking with reminders on every lead
- A cheaper entry seat for a one-person operation
❌ Lo que perderás:
- The funnel builder and every landing page you built
- Checkout pages, order bumps and upsells
- Online courses, memberships and the affiliate center
📋 Cómo cambiar:
- Export your contacts and orders from ClickFunnels as CSV
- Start the Close free trial and run the one-click migration
- Keep a separate page builder live so your funnels keep running
🔄 Switching from Close CRM to ClickFunnels?
✅ Lo que ganarás:
- A drag and drop editor for sales pages and web pages
- Payments, checkout and upsells inside the entire funnel
- One flat bill instead of a charge per user
❌ Lo que perderás:
- Built in calling, SMS and the predictive dialer
- Call coaching and live manager support on calls
- Smart Views and deep custom fields for sales records
📋 Cómo cambiar:
- Export leads, notes and call logs from Close
- Open a ClickFunnels trial and import contacts
- Rebuild your first funnel from a template, then add a phone tool
Lo que nuestra reseña no cubrió
This comparison focused on small businesses and lean sales teams. We did not test enterprise contracts, custom API work or agency reselling. Deliverability at very high send volume also sits outside what we could measure. If you run 50+ seats, your priorities will differ from ours.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | Cerrar CRM |
| 🚀 Características principales | Embudos de clic |
| 📄 Páginas de destino | Embudos de clic |
| 📞 Calls and Outreach | Cerrar CRM |
| 📧 Marketing por correo electrónico | Embudos de clic |
| 👶 Facilidad de uso | Cerrar CRM |
| 📊 Informando | Embudos de clic |
| 🎓 Courses and Store | Embudos de clic |
| 🏆 Ganador absoluto | Embudos de clic |
🏆 GANADOR: CLICKFUNNELS
ClickFunnels wins 5 out of 8 categories.
Ideal para: Sales funnels, digital product sales, online courses, lead generation
These are two very different products aimed at two different jobs. ClickFunnels builds and sells. Close CRM organises and calls.
Close is excellent if your revenue comes from phone calls and repeat outreach. High-volume inside sales teams get more from it than from any page builder.
If you need marketing funnels that generate leads and collect payments, ClickFunnels covers far more ground for the money. That range is why it takes our pick.
Más sobre ClickFunnels comparado
Here is how ClickFunnels holds up against other funnel and marketing platforms:
ClickFunnels vs GoHighLevel
ClickFunnels gana en: cleaner funnel templates, simpler course delivery, faster first-funnel setup
GoHighLevel gana en: agency sub-accounts, white labelling, bulk SMS for clients
ClickFunnels gana en: page design control, checkout upsells, digital course hosting
Sigue ganando: appointment booking, invoicing, longer-running lifecycle automation
ClickFunnels gana en: lower entry cost, purpose-built sales pages, order bumps at checkout
HubSpot triunfa en: reporting depth, free starter tier, huge app marketplace
Más de Close CRM comparado
Weighing other crm options? Here is how Close measures up, and the video below runs through more alternatives.
Victorias ajustadas en: browser calling, faster onboarding, lower cost at small seat counts
HubSpot triunfa en: dashboards, marketing tools, a free tier for early-stage companies
Victorias ajustadas en: dialers, call recording, sales-specific defaults out of the box
El CRM del lunes triunfa en: board customization, cross-team project views, visual dashboards
CRM cerrado frente a CRM de Freshsales
Victorias ajustadas en: dialer quality, single-inbox workflow, migration support during setup
Freshsales gana en: free entry plan, territory rules, deeper report builder
Preguntas frecuentes
¿Qué hace ClickFunnels?
It builds sales and marketing funnels. You create landing pages, opt in forms, checkout pages and email campaigns in one place, then track how many visitors become buyers.
¿Cuánto cuesta ClickFunnels al mes?
Plans run from $81 per month on Launch to $248 per month on Optimize. The Dominate plan is billed at $5,997 per year.
¿Por qué la gente está abandonando ClickFunnels?
The usual reasons are cost, a steep learning curve and slow-loading pages. Some users also flag missing two-factor authentication and occasional glitches.
¿En qué se diferencia Close de otros CRM?
It merges CRM records with sales engagement. Calling, SMS and email sit in one inbox, so reps work leads without switching apps. Most rivals bolt calling on later.
Which tool should I choose for my online business?
Choose ClickFunnels if you sell through pages and need a funnel builder. Choose Close if your revenue depends on reps making phone calls every day.
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