How to Use Frase: Complete Feature Guide (2026)

Quick Start

This guide covers every Frase feature:

• Empezando — Create your account and set up your first project
• How to Use AI Tools — Generate drafts and content with AI in seconds
• How to Use SEO Analytics — Track rankings and measure content performance
• How to Use Templates — Speed up writing with pre-built content formats
• How to Use Blog Title Generator — Create click-worthy headlines fast
• How to Use Paragraph Generator — Write full paragraphs from a single prompt
• How to Use Content Optimization — Score and improve your content for SEO
• How to Use Outline Builder — Build article outlines from top-ranking pages
• How to Use Question Finder — Find real questions your audience is asking
• How to Use SERP Analyzer — Study what ranks and why for any keyword

Time needed: 5 minutes per feature

Also in this guide: Pro Tips | Common Mistakes | Solución de problemas | Precios | Alternativas

Why Trust This Guide

I’ve used Frase for over two years and tested every feature covered here. This how to use Frase tutorial comes from real hands-on experience — not marketing fluff or vendor screenshots.

Frase is one of the most powerful SEO content tools available today.

But most users only scratch the surface of what it can do.

This guide shows you how to use every major feature.

Step by step, with screenshots and pro tips.

Frase Tutorial

This complete Frase tutorial walks you through every feature step by step, from initial setup to advanced tips that will make you a power user.

Frase

Research, write, and score SEO content in one place. Frase analyzes top-ranking pages and helps you create articles that rank. Start your 7-day free trial today.

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Introducción a Frase

Before using any feature, complete this one-time setup.

It takes about 3 minutes.

Step 1: Create Your Account

Go to frase.io and click “Start Free Trial.”

Enter your email and create a password.

Frase offers a 7-day free trial on every plan.

✓ Checkpoint: Comprueba tu bandeja de entrada for a confirmation email.

Step 2: Set Up Your First Project

After logging in, you land on the Frase dashboard.

Click “New Document” to start your first project.

Enter your target keyword and select your country.

Here’s what the dashboard looks like:

✓ Checkpoint: You should see the main dashboard with your new document.

Step 3: Connect Google Search Console

Go to Settings and link your Google Search Console account.

This lets Frase track your existing rankings.

It also helps find pages that need updating.

How to Use Frase AI Tools

Herramientas de IA lets you generate content drafts and ideas with AI in seconds.

Here’s how to use it step by step.

Step 1: Open the AI Writer

Inside any document, click “AI Write” in the editor toolbar.

You can also press the “/” key to open the AI command menu.

Step 2: Choose Your AI Action

Select from options like “Write About,” “Continue Writing,” or “Rewrite.”

Type a short description of what you want the AI to write.

Here’s what this looks like:

✓ Checkpoint: You should see AI-generated text appear in your editor.

Step 3: Edit and Refine the Output

Review the AI draft and edit it for accuracy and tone.

Use “Rewrite” to regenerate any section you don’t like.

How to Use Frase SEO Analytics

Análisis SEO lets you track your content’s search performance and find weak spots.

Here’s how to use it step by step.

Step 1: Open the Analytics Dashboard

Click “Content Analytics” from the left sidebar menu.

Make sure Google Search Console is connected first.

Step 2: Review Your Content Performance

Sort pages by clicks, impressions, or average position.

Look for pages with high impressions but low clicks.

Here’s what this looks like:

✓ Checkpoint: You should see a list of your pages with search metrics.

Step 3: Identify Content Opportunities

Frase flags pages that are losing rankings or traffic.

Click any flagged page to see what needs fixing.

How to Use Frase Templates

Plantillas lets you speed up content creation with pre-built writing formats.

Here’s how to use it step by step.

Step 1: Browse Available Templates

Click the “Templates” tab inside the AI writing tools.

You’ll see categories like blog posts, product descriptions, and ads.

Step 2: Select and Customize a Template

Pick a template that matches your content type.

Fill in the required fields like topic, tone, and keywords.

Here’s what this looks like:

✓ Checkpoint: You should see a customized template ready to generate content.

Step 3: Generate and Edit Your Content

Click “Generate” and review the AI output.

Edit the result to match your brand voice and add personal insights.

How to Use Frase Blog Title Generator

Título del blog Generador lets you create click-worthy headlines in seconds.

Here’s how to use it step by step.

Step 1: Enter Your Topic

Open the Blog Title Generator from the AI tools menu.

Type your main topic or target keyword.

Step 2: Review Generated Titles

Frase creates multiple title options for you to choose from.

Each title is designed to attract clicks and match search intent.

Here’s what this looks like:

✓ Checkpoint: You should see 5 or more title suggestions for your topic.

Step 3: Pick and Customize Your Title

Select the title that best fits your article angle.

Tweak the wording to include your exact target keyword.

How to Use Frase Paragraph Generator

Generador de párrafos lets you write full paragraphs from a short prompt.

Here’s how to use it step by step.

Step 1: Open the Paragraph Generator

Find Paragraph Generator in the AI tools section.

You can also access it by typing “/” in the content editor.

Step 2: Write Your Prompt

Describe what the paragraph should cover in one or two sentences.

Be specific about the topic and angle you want.

Here’s what this looks like:

✓ Checkpoint: You should see a generated paragraph appear in the editor.

Step 3: Refine the Output

Read through the paragraph and fix any awkward phrasing.

Add your own examples or datos to make it more useful.

How to Use Frase Content Optimization

Optimización de contenido lets you score your content against top-ranking pages for any keyword.

Here’s how to use it step by step.

Step 1: Enter Your Target Keyword

Open a document and enter your target keyword.

Frase scans the top 20 search results for that keyword.

Step 2: Check Your Topic Score

Write or paste your content into the editor.

Frase gives you a topic score based on keyword coverage and depth.

Here’s what this looks like:

✓ Checkpoint: You should see your topic score and a list of suggested keywords.

Step 3: Add Missing Topics and Keywords

Click on suggested keywords to see how competitors use them.

Add the missing topics naturally into your content.

How to Use Frase Outline Builder

Describir Constructor lets you create article structures based on what’s already ranking.

Here’s how to use it step by step.

Step 1: Run a SERP Research Query

Enter your keyword and let Frase pull the top search results.

Frase extracts headings from each ranking page.

Step 2: Drag and Drop Headings

Browse headings from competing articles in the Research panel.

Drag the best headings into your outline on the right side.

Here’s what this looks like:

✓ Checkpoint: You should see a structured outline with H2 and H3 headings.

Step 3: Customize Your Outline

Rename headings to match your unique angle.

Add or remove sections based on your content goals.

How to Use Frase Question Finder

Pregunta Finder lets you discover real questions your audience asks about any topic.

Here’s how to use it step by step.

Step 1: Enter Your Topic

Type your keyword into the Question Finder tool.

Frase pulls questions from Google’s “People Also Ask” and forums.

Step 2: Filter and Sort Questions

Sort questions by search volume or relevance.

Look for questions that match your content goals.

Here’s what this looks like:

✓ Checkpoint: You should see a list of audience questions with search data.

Step 3: Add Questions to Your Content

Click to add the best questions as headings in your outline.

Answer each question directly below its heading.

How to Use Frase SERP Analyzer

Analizador de SERP lets you study exactly what ranks and why for any keyword.

Here’s how to use it step by step.

Step 1: Search Your Target Keyword

Enter your keyword in the SERP Analyzer.

Frase pulls the top 20 results and breaks them down.

Step 2: Analyze Competitor Content

Review each result’s word count, headings, and topic coverage.

Compare metrics side by side to spot patterns.

Here’s what this looks like:

✓ Checkpoint: You should see a breakdown of all top-ranking pages.

Step 3: Use Insights to Plan Your Content

Note the average word count and heading structure of top pages.

Use this data to write content that matches or beats the competition.

Frase Pro Tips and Shortcuts

After testing Frase for over two years, here are my best tips.

Atajos de teclado

Hidden Features Most People Miss

• Content Import: Paste any URL to import existing content for updating. This saves hours when refreshing old blog posts.
• AI Visibility Tracking: Monitor if AI platforms like ChatGPT and Perplejidad cite your content. Find this under the AI Tracking tab.
• Internal Link Suggestions: Frase suggests internal links between your pages. This helps build topical authority across your site.

Frase Common Mistakes to Avoid

Mistake #1: Publishing AI Content Without Editing

Mistake #2: Chasing a Perfect Topic Score

Mistake #3: Ignoring Content Opportunities

Frase Troubleshooting

Problem: AI Escritor Produces Irrelevant Content

Cause: Your prompt is too vague or missing context about the topic.

Arreglar: Write more specific prompts. Include the topic, angle, and target audience in your instruction.

Problem: Topic Score Won’t Increase

Cause: You’re missing key topics that competitors cover in their articles.

Arreglar: Click each suggested keyword to see how top pages use it. Add those topics naturally into your content.

Problem: Google Search Console Data Not Showing

Cause: The GSC connection may have expired or wasn’t set up correctly.

Arreglar: Go to Settings, disconnect GSC, and reconnect it. Data usually appears within 24 hours.

📌 Nota: If none of these fix your issue, contact Frase support.

¿Qué es Frase?

Frase is an AI-powered SEO content tool that helps you research, write, and rank articles faster.

Think of it like having an SEO expert and AI writer working together in one dashboard.

Watch this quick overview:

It includes these key features:

• Herramientas de IA: Generate drafts, rewrite content, and create copy with AI assistance
• SEO Analytics: Track search performance and find pages that need updates
• Plantillas: Use pre-built formats to speed up content creation
• Blog Title Generator: Create click-worthy headlines from any topic
• Optimización de contenido: Score your content against top-ranking competitors
• Generador de esquemas: Build article structures from real search data
• Question Finder: Discover real questions your audience searches for
• Analizador SERP: Study what ranks and why for any keyword

For a full review, see our Frase review.

Frase Pricing

Here’s what Frase costs in 2026:

Prueba gratuita: Yes — 7-day free trial on every plan. No credit card needed to start.

Garantía de devolución de dinero: Contact Frase support for refund requests during the trial period.

💰 Best Value: Professional plan — you get multiple users, 5 domains, and deeper audits that make it worth the upgrade for growing teams.

Frase vs Alternatives

How does Frase compare? Here’s the competitive landscape:

Quick picks:

• Best overall: Surfer SEO — strongest content scoring algorithm and Google Docs integration
• Best budget: NeuronWriter — solid scoring features starting at just $19/month
• Best for beginners: Frase — clean interface with built-in AI writing and research tools
• Best for AI visibility tracking: Frase — only tool that tracks ChatGPT and Perplexity citations

🎯 Frase Alternatives

Looking for Frase alternatives? Here are the top options:

• 🚀 SEO para surfistas: Best-in-class content scoring with SERP analysis and Google Docs plugin. Great for teams that want data-driven writing.
• 💰 NeuronWriter: Affordable content scoring with NLP analysis and competitor research. Perfect for budget-conscious creators.
• 🏢 MarketMuse: Enterprise-level content planning with topic modeling and content audits. Built for large content teams.
• ⚡ Nuez de escama: All-in-one platform with AI writing, keyword clustering, and content scoring starting at $20/month.
• 🔧 Clasificación SE: Full SEO suite with rank tracking, site audits, and content tools in one dashboard.
• 🎯 Optimizador de páginas Pro: Focused on-page SEO scoring tool with clear, actionable recommendations for each page.
• 👶 Guión: Simple and clean content brief tool for teams that want easy setup without a learning curve.
• 🧠 Superación: AI writing with built-in SEO scoring and automatic internal linking suggestions.
• 🔒 EscritorZen: Investigación de palabras clave and content creation combined with topic discovery and plagiarism checking.
• 📊 Armonía de contenido: Detailed content briefs with search intent analysis and competitor keyword mapping.
• 💼 Rytr: Budget AI writer with dozens of templates and tone options starting at $0/month free plan.
• 🌟 GetGenie: WordPress-based AI content tool with SEO scoring and blog writing features built in.
• 🔥 Rankwell: SEO content tool focused on helping smaller teams rank with guided content creation workflows.

For the full list, see our Alternativas de frases guide.

⚔️ Frase Compared

Here’s how Frase stacks up against each competitor:

• Frase vs Surfer SEO: Surfer has a stronger scoring algorithm. Frase wins on AI writing and content brief generation speed.
• Frase vs NeuronWriter: NeuronWriter costs less but lacks AI visibility tracking. Frase offers more AI writing tools.
• Frase vs MarketMuse: MarketMuse is better for large teams with big budgets. Frase is more affordable and easier to learn.
• Frase vs Scalenut: Scalenut is cheaper for basic plans. Frase has deeper SERP research and question discovery tools.
• Frase vs SE Ranking: SE Ranking is a full SEO suite. Frase is better if you only need content writing and scoring.
• Frase vs Page Optimizer Pro: POP focuses only on on-page scoring. Frase adds AI writing and outline building on top.
• Frase vs Dashword: Dashword is simpler to use. Frase gives you more features like SERP analysis and AI writing.
• Frase vs Outranking: Both offer AI writing with SEO scoring. Frase has a cleaner interface and better analytics.
• Frase vs WriterZen: WriterZen is stronger on keyword research. Frase wins on content scoring and AI visibility tracking.
• Frase vs Content Harmony: Content Harmony makes excellent briefs. Frase adds AI writing and a built-in content editor.
• Frase vs Rytr: Rytr is a pure AI writer at a lower price. Frase adds SEO scoring and SERP research on top.
• Frase vs GetGenie: GetGenie works inside WordPress. Frase is a standalone platform with deeper analytics and tracking.
• Frase vs Rankwell: Rankwell is newer with fewer features. Frase has a proven track record and larger user base.

Start Using Frase Now

You learned how to use every major Frase feature:

• ✅ AI Tools
• ✅ SEO Analytics
• ✅ Templates
• ✅ Blog Title Generator
• ✅ Paragraph Generator
• ✅ Content Optimization
• ✅ Outline Builder
• ✅ Question Finder
• ✅ SERP Analyzer

Next step: Pick one feature and try it now.

Most people start with Content Optimization.

It takes less than 5 minutes.

Preguntas frecuentes

What does “Frase” mean?

Frase is the name of the company and platform. It comes from the word “phrase.” The tool helps you find the right phrases and topics to include in your SEO content.

What is Frase SEO?

Frase is an AI-powered SEO content tool. It helps you research keywords, write articles, score your content against competitors, and track your search rankings. It’s built for content marketers and writers who want to rank on Google.

What is the 80/20 rule for SEO?

The 80/20 rule means 80% of your traffic comes from 20% of your content. Focus on updating and improving your top-performing pages first. This gives you the biggest results with the least effort.

How to use AI to rewrite something?

In Frase, select the text you want to rewrite. Click “Rewrite” from the AI tools menu. Frase generates a new version while keeping the original meaning. Review the output and make final edits before using it.

Can ChatGPT write SEO articles?

ChatGPT can write articles, but it doesn’t score content for SEO or analyze competitors. Frase combines AI writing with real-time SEO scoring so your content is both well-written and search-ready. Using a dedicated SEO tool like Frase gives better ranking results.

What is a Frase?

Frase (frase.io) is a content creation and SEO platform. It was founded in 2017 in Boston. Over 30,000 marketing teams use it to research, write, and rank content faster with AI assistance.