⚡ Veredicto rápido:
- Precios: Make starts at $9 per month. Lutra starts at $23/month, billed annually.
- Ideal para: Make for multi step workflows across many apps. Lutra for data enrichment and web research.
- Diferencia clave: Make uses a visual builder. Lutra takes requests in plain English.
- Nuestra elección: Make for most people. It costs less and handles far more workflow types.
Make and Lutra both promise to automate tasks you hate doing by hand.
But they come at the problem from opposite ends.
Make gives you a canvas and lets you draw your workflow.
Lutra lets you type what you want and builds the steps for you.
One rewards patience. The other rewards clear instructions.
Descripción general
This Make vs Lutra comparison covers pricing, key features, ease of use, and seguridad.
Revisamos la documentación, las páginas de precios y las reseñas de los usuarios para ambos automatización plataformas.
Nuestros redactores también dedicaron tiempo a trabajar directamente con cada uno de ellos.
Esas notas aparecen en las secciones "Lo que nuestro equipo observó" a continuación.
Want to dig deeper? Each tool has a full review linked below.
¿Qué es Make?
Make is a no code automatización plataforma.
It connects your favorite apps so data moves between them on its own.
You build each workflow on a visual canvas, without writing code.
It links actions across various applications, more than 2,000 in all.
Trabajadores autónomos, small businesses, and large enterprises all use it.
Here’s a quick look at how the Make app works.
Hacer
Build complex automation on a visual canvas. Route data with filters, routers, and conditional logic. Start free and upgrade when you outgrow it.
Establecer precios
Make’s pricing model is based on operations. Each step a workflow runs counts toward your monthly limit.
| Plan | Precio | Mejor para |
|---|---|---|
| Gratis | $0 por mes | Simple workflows and learning the builder |
| Centro | $9 por mes | Solo users running steady automations |
| Pro | $16 por mes | Usuarios avanzados que necesitan funciones avanzadas |
| Equipos | $29 por mes | Teams sharing scenarios and roles |
| Empresa | Precios personalizados | Grandes empresas con necesidades de seguridad |
Pricing verified October 2026.
Prueba gratuita: There is no separate trial. The free plan works as a permanent trial, with no credit card needed.
Garantía de devolución de dinero: Make doesn’t offer refunds by default. It reviews requests case by case.
📌 Nota: Prices above reflect annual billing. Paying monthly costs $10.59 for Core, $18.82 for Pro, and $34.12 for Teams.
⚠️ Advertencia: There are no hidden fees, but operations add up fast. Creating automations is free, yet each run of a ten-step scenario uses ten operations.
Key Benefits of Make
Here’s what makes Make worth considering:
- Generador de flujo de trabajo visual: You drag modules onto a canvas and link them. You see every path your data takes.
- Extensive Integration Capabilities: Make works with thousands of apps. You can add as many apps as you need to one workflow.
- Complex Logic Without Code: Iterators, aggregators, routers, and filters come built in. No coding expertise is required.
- Custom API Calls: Can’t find an app? The HTTP module sends HTTP requests to almost any third party services.
- Manejo de errores: You decide what happens when a step fails. Clear error messages show where things broke.
- Gran comunidad: Make has deep documentation, tutorials, and an active forum. Help is easy to find as you build workflows.
Lo que nuestro equipo observó
Our writer used Make to move form leads into Google Sheets and a CRMEsto es lo que más destacó de esa experiencia práctica:
Make Pros & Cons
✅ Ventajas
- Paid plans start at just $9 per month
- Visual canvas shows every branch and filter
- Handles branching, loops, and error routes
- HTTP module connects apps without native support
❌ Contras
- Steep learning curve for advanced workflows
- Operation counts can be hard to predict
- Refunds are only handled case by case
¿Qué es Lutra?
Lutra AI is an intelligent asistente for work across multiple applications.
You describe a job in natural language, and it carries it out.
It specializes in data enrichment, research, and gestión del correo electrónico.
Jiquan Ngiam and Bo Zhi See created it to cut app-switching.
The company calls it the first productivity agent for your whole workspace.
Watch Lutra handle a real request in this walkthrough.
Lutra
Type a task and let the AI agent do the clicking. It can fill spreadsheets, enrich leads, and draft emails for you.
Precios de Lutra
Lutra uses a credit system. Every account gets monthly credits that refresh on their own.
| Plan | Precio | Mejor para |
|---|---|---|
| Gratis | $0 | Trying a few simple tasks |
| Básico | $23/mes (facturación anual) | Solo users with regular research jobs |
| Profesional | 63 dólares al mes (facturación anual) | Heavy enrichment and outreach work |
| Empresa | Precios personalizados | Companies needing SSO and auditoría senderos |
Pricing verified October 2026.
Prueba gratuita: The free plan lets you test Lutra with a small credit allowance.
Garantía de devolución de dinero: Lutra doesn’t advertise a set refund window. Ask support before you commit to annual billing.
📌 Nota: Not all tasks cost the same. Web searches and data enrichment burn more credits than simple actions.
⚠️ Advertencia: Paid plan prices are for annual billing. Check your credit use on the free plan first.
Key Benefits of Lutra
Here’s what makes Lutra worth considering:
- Natural Language Automation: You type what you need. Lutra builds and runs the steps.
- Runs Actual Code: Lutra executes real code behind each task. That helps ensure consistent outcomes every run.
- Integraciones profundas: It plugs into Google Workspace, Microsoft, Slack, HubSpot, and many other apps.
- Seguridad de datos: Lutra is SOC 2 Type II certified with end-to-end encryption. It doesn’t store data long-term unless you ask.
- Manuales de jugadas: Save a task, then share it with your team. This helps standardize processes across a company.
- Carreras programadas: Workflows can run on a schedule, even when you’re offline.
Lo que nuestro equipo observó
Nuestro escritor signed up for Lutra and asked it to pull and enrich lead lists. Here’s what stood out:
Lutra Pros & Cons
✅ Ventajas
- Plain-English requests replace manual setup
- Strong at research, scraping, and enrichment
- SOC 2 Type II certified security
- Playbooks make good tasks repeatable
❌ Contras
- Paid plans cost more than Make’s
- Credit burn is uneven across task types
- Smaller app list than dedicated automation tools
Comparación de características
Make is a workflow builder. Lutra is an AI agent that does work for you. Here’s how they compare across ten areas.
| Característica | Hacer | Lutra |
|---|---|---|
| Precio inicial | $9 por mes | $23/month (annual) |
| Plan gratuito | ✅ | ✅ |
| Visual Drag and Drop Builder | ✅ | ❌ |
| Agentes de IA | ✅ | ✅ |
| Built-in Web Research | ❌ | ✅ |
| API personalizadas | ✅ HTTP module | ✅ via MCP |
| Iterators & Error Handling | ✅ | ❌ |
| Shareable Templates | ✅ Plantillas | ✅ Playbooks |
| Mejor para | Complex automation | Research and data tasks |
1. AI Agents
Hacer: Make AI Agents sit inside your scenarios. You give an agent a goal and the tools it may use. It then decides which step to take next.
Lutra: The whole product is the agent. You chat with it like other Asistentes de IA, but it acts across your work apps. It can research YouTube videos and summarize them on request.
2. Reliability and Consistent Outcomes
Hacer: Agentic automation mixes AI decisions with fixed steps. You keep strict rules where they matter. AI only handles the fuzzy parts.
Lutra: Lutra AI ensures repeatable results by writing and running actual code. That beats a chatbot guessing each time. Its PubMed RSS report shows how scheduled tasks can automate reports.
3. Workflow Building and Ease of Use
Hacer: The drag and drop interface lets you see each module, route, and filter. Simple workflows take minutes. More complex workflows take practice, so expect a steep learning curve.
Lutra: There’s no canvas to learn. You type, and conversational AI handles the setup. It can also build visualizations, like a cross-platform app analysis dashboard.
💡 Consejo profesional: Lutra feels more beginner friendly on day one. Some reviewers still mention a learning curve in finding everything it can do.
4. Data Extraction and Enrichment
Hacer: Make can process data from invoices, forms, and files. Parsing tools reshape it before it lands in Google Sheets.
Lutra: This is Lutra’s home turf. It finds structured data on web pages, PDFs, and docs, then enriches each row. It can turn Google Drive PDFs into tidy Sheets.
5. Generación de clientes potenciales
Hacer: Make moves leads from ads, forms, and landing pages into your CRM. It scores, tags, and routes them by rules you set.
Lutra: Lutra builds the lead list itself. It scrapes contact details from sites like LinkedIn and enriches each profile. A sales team gets ready-to-use records.
6. Marketing and Email Automation
Hacer: Make can post to social channels on a schedule. It also syncs customer interactions across tools, which helps e commerce stores keep inventory updated.
Lutra: Lutra can automate emails with CRM data. It drafts personalized campaigns and Gmail replies, then sends follow-ups and tracks the results.
7. Integrations and Custom APIs
Hacer: With 2,000+ apps, Make covers most tools you already use. The HTTP module handles custom API calls for everything else. That makes it great for syncing data across IT systems.
Lutra: Lutra connects to existing apps like Outlook, Stripe, and HubSpot. It supports MCP (Model Context Protocol) for custom integrations, with SSO, RBAC, and audit trails.
⚠️ Advertencia: Lutra’s app list is shorter. Check your must-have tools before you pay for a plan.
8. Templates and Playbooks
Hacer: The templates gallery gives you ready-made scenarios. Pick one, connect your accounts, and tweak the steps.
Lutra: Playbooks are saved tasks you can share across your company. A profile finder playbook, for example, runs the same way for everyone.
9. Business Workflows by Team
Hacer: Make is highly versatile. It runs contract approvals for legal, invoices for finance, and tickets for IT.
Lutra: Lutra serves sales, recruiting, finance, and bienes raíces. It finds phone numbers, sources candidates, reconciles expenses, and scrapes Zillow listings.
10. Precios y costos
Here are both pricing plans side by side.
| Plan | Hacer | Lutra |
|---|---|---|
| Gratis | $0 por mes | $0 |
| Entrada | Core: $9 per month | Essential: $23/month (billed annually) |
| Medio | Pro: $16 per month | Professional: $63/month (billed annually) |
| Equipo | Teams: $29 per month | — |
| Empresa | Precios personalizados | Precios personalizados |
Hacer: Make is the cost effective pick. Most paid plans fall between $9 and $29. Reviewers often say it beats Zapier and Pipedream on price.
Lutra: Lutra costs more, but each credit does heavier work. One task can replace hours of manual research.
Diferentes escenarios
| Si lo necesita | Elegir | Por qué |
|---|---|---|
| Presupuesto ajustado | Hacer | Paid plans start at $9 |
| Advanced workflows with branching | Hacer | Routers, iterators, error routes |
| Lead research and enrichment | Lutra | Scrapes and enriches on request |
| Connecting niche apps | Hacer | 2,000+ apps plus HTTP |
| Zero setup for non technical users | Lutra | Type tasks in plain English |
| Strict data security | Lutra | SOC 2 Type II, MCP guardrails |
💰 Tu presupuesto
Make wins on raw cost. Lutra makes sense when one task saves hours of research.
🔌 Tu conjunto de tecnologías
Many tools, or niche ones? Pick Make. Mostly Google Workspace and Microsoft? Lutra covers you.
⚙️ Your Workflow Style
Make suits always-on pipelines that run thousands of times. Lutra suits jobs where an AI must read, search, and decide.
🎓 Tu nivel de experiencia
New to automation? Lutra needs little technical know how. Make takes longer to learn but gives more control.
Pruebas y demostraciones gratuitas 🆓
Both offer a free plan. Run one real task in each before you pay.
🛟 Opciones de soporte
Make’s customer support is backed by a huge community and tutorials. Lutra’s resources are smaller but growing.
🔒 Privacidad y seguridad de los datos
Lutra uses secure authentication on every connection. It also limits risky mixes of private data, external systems, and untrusted content.
Guía de cambio
¿Ya utilizas alguna de estas herramientas? Esto es lo que puedes esperar si cambias.
🔄 Switching from Make to Lutra?
✅ Lo que ganarás:
- Tasks set up by typing, not building
- Built-in web searches and lead enrichment
- SOC 2 Type II security with MCP controls
❌ Lo que perderás:
- The visual canvas and fine control
- A much larger app library
- Costes mensuales más bajos
📋 Cómo cambiar:
- List your Make scenarios and what each one does.
- Create a free Lutra account and connect your apps.
- Describe each task in plain English and save it as a Playbook.
🔄 Switching from Lutra to Make?
✅ Lo que ganarás:
- Cheaper plans for high-volume runs
- Iterators, routers, and error handling
- 2,000+ apps and HTTP module access
❌ Lo que perderás:
- Plain-English task creation
- Native research and scraping
- Shareable Playbooks
📋 Cómo cambiar:
- Write down the steps each Lutra Playbook performs.
- Sign up for Make’s free plan and connect your apps.
- Rebuild each task from a template or a blank scenario.
Lo que nuestra reseña no cubrió
This comparison focused on solo users and small teams. We didn’t evaluate Enterprise plans, custom pricing, or high-volume runs with millions of operations. We also didn’t measure real time data speed or long-term credit costs at scale. Features reflect October 2026 versions and may change.
Veredicto final
| Categoría | Ganador |
|---|---|
| 💰 Precios | Hacer |
| 🧩 Workflow Builder | Hacer |
| 🧠 Complex Logic & Error Handling | Hacer |
| 🔌 Integraciones | Hacer |
| 📚 Plantillas y comunidad | Hacer |
| 🔍 Data Enrichment & Research | Lutra |
| 🤖 Agentes de IA | Lutra |
| 👶 Facilidad de uso | Lutra |
| 🏆 Ganador absoluto | Hacer |
🏆 WINNER: MAKE
Make wins 5 out of 8 categories.
Ideal para: Multi-app automation, budget-minded teams, complex workflows
Make is a powerful automation platform for people who want control. It costs less and connects more apps. Its visual approach turns messy negocio workflows into clear diagrams.
Lutra is the better fit for research-heavy work. If your days involve web searches, lead lists, and messy spreadsheets, Lutra saves real time. It lets you skip the builder and just ask.
Still, most readers want one tool that runs reliably in the background. For that, Make is the stronger choice. Start on the free plan and grow from there.
More of Make Compared
Here’s how Make stacks up against other automation tools:
Consigue victorias en: branching paths, lower entry price, and deeper data parsing. Unlike Zapier, it bills per operation.
Zapier gana en: a simpler linear setup, a larger app library, and faster onboarding.
Make vs n8n
Consigue victorias en: zero hosting work, a friendlier canvas, and a bigger template gallery.
n8n gana en: open-source code, self-hosting, and code nodes for developers.
Make vs Pabbly Conectar
Consigue victorias en: more native apps, stronger error handling, and built-in AI agents.
Pabbly Connect wins on: lifetime deals, free internal steps, and simpler billing.
More of Lutra Compared
Here’s how Lutra stacks up against other AI workflows tools:
Lutra wins on: chat-based setup, native web research, and lead enrichment.
Zapier gana en: thousands more apps, lower starting cost, and mature trigger-action automation.
Lutra contra Bucle de goma
Lutra wins on: no node building, SOC 2 Type II security, and shareable Playbooks.
Gumloop gana en: a visual AI pipeline builder, scraping nodes, and step-level control.
Lutra contra Estudio mental
Lutra wins on: ready-to-use task agent, CRM-driven email, and Google Drive extraction.
MindStudio wins on: building custom Aplicaciones de IA, model choice, and branded agent interfaces.
Preguntas frecuentes
¿Es Make mejor que Zapier?
For complex logic and lower cost, yes. Zapier is simpler and has more apps. Make gives you branching, iterators, and better control over how data is processed.
¿Es difícil usar Make.com?
Basic tasks are easy to set up. Advanced workflows take practice, especially with API integrations. Templates and tutorials shorten your automation journey.
¿Cuánto cuesta Make.com?
There’s a free plan. Paid plans are Core at $9, Pro at $16, and Teams at $29 per month. Enterprise uses custom pricing.
¿Es segura la IA de Lutra?
Yes. It is SOC 2 Type II certified and uses end-to-end encryption. It doesn’t keep your data long-term unless you ask it to.
¿Para qué se utiliza Lutra AI?
It handles data extraction, lead enrichment, web research, and email follow-ups. You describe the job, and the agent works to complete tasks across your connected apps.
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