Inicio rápido
This guide covers how to use Wix, feature by feature:
- Empezando — Create your Wix account and basic setup
- Cómo usar el creador de sitios web con IA — Describe your business and get a full site in minutes
- Cómo utilizar el diseño sin código — Drag, drop, and style every element without code
- How to Use Logo Maker — Create a brand logo in a few clicks
- How to Use Online Scheduler — Take bookings and payments around the clock
- How to Use Template Maker — Pick from 900+ templates and make them yours
- Cómo utilizar el alojamiento web — Free hosting plus your own custom domain
- Cómo usar la analítica web — Track traffic, sales, and visitor behavior
- How to Use CRM System — Keep every contact and conversation organized
- How to Use AI Generation — Write copy and make images with AI
Tiempo necesario: 5 minutos por función
También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas
¿Por qué confiar en esta guía?
Every step follows the current Wix dashboard and editor.
Pricing comes straight from our software database, not from guesses.
Wix is one of the most popular website constructor herramientas disponibles hoy en día.
Wix allows users to create websites without knowing how to code.
Pero la mayoría de los usuarios apenas exploran una pequeña parte de lo que esta plataforma puede hacer.
This guide works like a full course on every major feature.
Paso a paso, con capturas de pantalla y consejos profesionales.
Wix Tutorial
This how to use Wix tutorial takes you from your first website to advanced features.
Wix
Build a professional website without writing code. Pick from 900+ templates or let the AI builder draft your site. Start free and upgrade when you’re ready.
Getting Started with Wix
Antes de utilizar cualquier función, complete esta configuración inicial.
Tarda unos 3 minutos.
Wix recommends defining your site’s purpose before you build anything.
Watch this walkthrough first:
Ahora vamos a repasar cada paso.
Paso 1: Crea tu cuenta
Go to the Wix website and click “Get Started.”
Sign up with your email, Google, or Facebook.
✓ Control: Comprueba tu bandeja de entrada para recibir un correo electrónico de confirmación.
Paso 2: Acceda al panel de control
Wix runs in your browser, so there’s nothing to download.
The free Wix app lets you manage your site from your phone too.
Here’s a look at what Wix gives you:
✓ Control: You should see the main Wix dashboard.
Paso 3: Completar la configuración inicial
Answer the short questions about what kind of negocio website you need.
Then choose to build with AI or start from a template.
✅ Hecho: Estás listo para usar cualquiera de las funciones a continuación.
How to Use Wix AI Website Builder
Creador de sitios web con IA lets you get a ready-to-edit site from a few answers.
It’s the fastest way to create a website if you’ve never built one.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Abra el Creador de IA
From your Wix dashboard, click “Create New Site.”
Choose the option to build with AI instead of picking a template.
Paso 2: Describe tu negocio
Type what your site is for, like a bakery or a portfolio.
Añade tu negocio name and the main goals for your site.
Así es como se ve:
✓ Control: You should see a full draft site with a homepage and menu.
Paso 3: Revisar y editar
Wix generates a draft with 2 to 5 pages, texto, y las imágenes.
Swap any section you don’t like before you publish.
✅ Resultado: You have a working first website built by the AI builder.
💡 Consejo profesional: Be specific in your prompt. “Family dental clinic in Austin” gets far better results than “dentist.”
How to Use Wix No-Code Designer
Diseño sin código lets you edit your site with a drag and drop editor.
You don’t need any coding experience to change the layout.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open the Wix Editor
Click “Edit Site” from the dashboard to open the Wix editor.
Your page loads as a live canvas you can click on.
Paso 2: Agregar y mover elementos
Click the “+” Add panel and drag in text, images, or buttons.
Drop each element where you want it on the page.
Así es como se ve:
✓ Control: Your new elements should sit exactly where you dropped them.
Step 3: Fix the Mobile View
Switch to the mobile editor using the phone icon at the top.
Hide unneeded sections and enlarge buttons for easy tapping.
You can also adjust spacing and fonts for small screens.
✅ Resultado: Your website’s design now matches your brand on desktop and mobile.
💡 Consejo profesional: Over half of all visitors browse on phones. Always check spacing and fonts in the mobile editor before you publish.
How to Use Wix Logo Maker
Logo Maker lets you design a brand logo without hiring a designer.
A clean logo makes even a new site feel like a professional website.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Start the Logo Maker
Open Wix Logo Maker from the Wix website or your dashboard.
Enter your business name and an optional tagline.
Step 2: Answer Style Questions
Pick your industry and the look you want, like modern or playful.
Wix shows you a set of logo ideas to choose from.
Así es como se ve:
✓ Control: You should see several logo options based on your answers.
Step 3: Fine Tune and Download
Fine tune colors, fonts, and icons in the logo editor.
Download your files and add the logo to your site header.
✅ Resultado: You have a custom logo ready for your site and redes sociales.
💡 Consejo profesional: Download the transparent background version. It sits cleanly on any color, from headers to social media buttons.
How to Use Wix Online Scheduler
Online Scheduler lets you let clients book appointments and classes from your site.
It’s perfect for coaches, salons, and any service business website.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Add Wix Bookings
Open the App Market and add the Wix Bookings app.
A new “Book Online” page is added to your site.
Step 2: Create a Service
Go to Booking Services in your dashboard and click “Add a New Service.”
Set the name, length, price, and where it happens.
Así es como se ve:
✓ Control: Your service should appear on the Book Online page with open time slots.
Step 3: Set Your Availability
Add your working hours and staff so open slots appear.
Connect a payment method so clients can pay when they book.
✅ Resultado: Clients can now book and pay without emailing you first.
💡 Consejo profesional: Turn on automated email reminders in booking settings. They cut no-shows and save you follow-up messages.
How to Use Wix Template Maker
Template Maker lets you start from a designer template instead of a blank canvas.
Wix offers over 900 website templates sorted by industry.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Explorar plantillas
Go to the templates page and pick a category like Business or Store.
Hover over any design and click “View” to preview it.
Step 2: Pick One and Start Customizing
Click “Edit” on the template you like to start customizing.
It opens in the editor with sample text and images.
Así es como se ve:
✓ Control: Your chosen template should open in the editor ready to change.
Step 3: Customize Templates to Your Brand
Open Site Design to set your colors and fonts once.
Replace every sample image and line of text with your own.
Consistent colors and fonts make the whole site feel professional.
✅ Resultado: You have a branded site built on a proven layout.
💡 Consejo profesional: Compare different templates on mobile preview before choosing. Some look great on desktop but feel crowded on phones.
How to Use Wix Web Hosting
Alojamiento web lets you host your site and connect a custom domain in one place.
Every Wix site includes hosting, so you never set up a server.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Check Your Hosting
Your site is hosted the moment you publish it.
Free sites get 500MB storage and 1GB bandwidth.
Step 2: Connect a Custom Domain
Go to Settings, then Domains, and click “Connect a Domain.”
Buy a new domain name or connect one you already own.
A domain name is your website’s address on the internet.
Así es como se ve:
✓ Control: You should see your domain listed as connected in Domains.
Paso 3: Publica tu sitio web
Click “Publish” in the top right corner of the editor.
Your site goes live on your new web address.
✅ Resultado: Your own website is live on a professional custom domain.
💡 Consejo profesional: Wix offers over 400 domain extensions. A short .com is still the easiest for visitors to remember.
How to Use Wix Website Analyzer
Análisis de sitios web lets you see how visitors interact with your site and fix weak pages.
Bien datos shows which pages work and which need help.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Abrir Analytics
From the dashboard, click Analytics, then Traffic Overview.
You’ll see sessions, visitors, and top traffic sources.
Step 2: Connect Tracking Tools
Go to Marketing Integrations to connect Google Analytics.
Add your Facebook Pixel there too for ad tracking.
Así es como se ve:
✓ Control: Your Traffic Overview should show visitor numbers after a day or two.
Step 3: Run the SEO Checklist
Open Marketing & SEO and follow the SEO Setup Checklist.
It walks you through SEO settings, page titles, and meta descriptions.
Good SEO helps search engines understand what your site offers.
Wix also builds a sitemap so search engines can crawl your pages.
✅ Resultado: You can track traffic and improve SEO from one dashboard.
💡 Consejo profesional: Hacer investigación de palabras clave before writing page titles. Then add alt text to every image so search engines understand it.
How to Use Wix CRM System
CRM Sistema lets you manage every lead, client, and message in one list.
It turns your contact page into a real lead system.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open Contacts
In your dashboard, go to Customers & Leads, then Contacts.
Anyone who fills a form or buys is added automatically.
Step 2: Organize With Labels
Select contacts and add labels like “Lead” or “VIP.”
Labels let you filter and message groups later.
Así es como se ve:
✓ Control: New form submissions should appear in your Contacts list.
Step 3: Reply From Inbox
Open Inbox to answer chat, form, and email messages.
Use Email Marketing to send campaigns to labeled groups.
✅ Resultado: Your leads and clients are organized for online marketing.
💡 Consejo profesional: Add a short form to your contact page and landing page. Every submission feeds your CRM with no extra work.
How to Use Wix AI Generator
AI Generation lets you write text and create images inside the editor with AI.
These AI driven tools save hours on first drafts.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Select a Text Box
Click any text element in the Wix editor.
Choose the AI text option from the toolbar.
Paso 2: Describe lo que necesitas
Tell the AI the topic, tone, and length you want.
It writes a draft you can accept, regenerate, or edit.
Así es como se ve:
✓ Control: You should see AI-written text appear in your selected box.
Step 3: Generate Images
Click an image and choose the AI image tool.
Describe the scene and pick the result that fits best.
✅ Resultado: Your pages have fresh copy and images in minutes.
💡 Consejo profesional: Use AI for product descriptions and meta descriptions too. Then edit each draft so it sounds like you.
Wix Pro Tips and Shortcuts
These shortcuts and hidden tools save the most time in the Wix editor.
Atajos de teclado
| Acción | Atajo |
|---|---|
| Deshacer | Ctrl + Z (Cmd + Z en Impermeable) |
| Rehacer | Ctrl + Y (Cmd + Y en Impermeable) |
| Duplicar un elemento | Ctrl + D (Cmd + D en Mac) |
| Copy and paste | Ctrl + C / Ctrl + V |
Características ocultas que la mayoría de la gente pasa por alto
- Wix Store setup: Add the Wix Store app to turn any site into an online store. Accept Stripe and PayPal, then set shipping options per region.
- Mercado de aplicaciones: Over 800 apps add reviews, chat, and pop-ups. Connect them in one click from the App Market.
- Preview before you publish: Click Preview to test your site on desktop and mobile. Fix broken links before visitors see them.
Keep your navigation menu to 5–7 core items so visitors find pages fast.
Compress images before uploading to keep loading speeds fast.
Wix Common Mistakes to Avoid
Mistake #1: Picking a Template You’ll Outgrow
❌ Incorrecto: Choosing a template fast, then trying to switch after the site is live.
✅ Derecha: Wix doesn’t let you swap templates on a live site. Choose carefully, since your layout is locked in.
Mistake #2: Skipping the Mobile Version
❌ Incorrecto: Designing only on desktop and trusting the automatic mobile layout.
✅ Derecha: Wix automatically generates a mobile version, but always review it. Large buttons and tidy spacing keep mobile users happy.
Mistake #3: Ignoring SEO Until Launch Day
❌ Incorrecto: Publishing with default page titles and empty meta descriptions.
✅ Derecha: Fill in SEO settings for each page before launch. SEO results take weeks to months to build up.
Wix Troubleshooting
Problem: Custom Domain Won’t Connect
Causa: You’re on the free plan, or DNS records haven’t updated yet.
Arreglar: Connecting a custom domain requires a Wix premium plan. Upgrade, then allow up to 48 hours for DNS changes.
Problem: Site Loads Slowly
Causa: Large images, heavy animations, or too many apps on one page.
Arreglar: Compress images, remove unused apps, and cut animations on key pages.
Problem: Changes Don’t Show on the Live Site
Causa: You saved your edits but didn’t publish them.
Arreglar: Click “Publish” in the editor, then refresh your browser cache.
📌 Nota: If none of these fix your issue, contact Wix support.
¿Qué es Wix?
Wix is a website builder that lets anyone create a website without code.
The Wix website builder runs on simple drag and drop tools.
Think of it as a web design studio and web host in one software tool.
Mira este breve resumen:
Incluye estas características clave:
- Creador de sitios web con IA: Describe your business and get a full site in minutes.
- Diseño sin código: Drag, drop, and style every element without code.
- Logo Maker: Create a brand logo in a few clicks.
- Online Scheduler: Take bookings and payments around the clock.
- Template Maker: Pick from 900+ templates and make them yours.
- Alojamiento web: Free hosting plus your own custom domain.
- Análisis del sitio web: Track traffic, sales, and visitor behavior.
- CRM System: Keep every contact and conversation organized.
- Generación de IA: Write copy and make images with AI.
Wix offers built-in business tools you can add to any site as you grow.
Clear call-to-action buttons and client testimonials help turn visitors into customers.
Para una revisión completa, consulte nuestra Wix review.
Precios de Wix
Here’s what Wix costs in 2026:
| Plan | Precio | Mejor para |
|---|---|---|
| Luz | $17 | Sitios web y portafolios personales |
| Centro | $29 | Pequeña empresa websites and simple online stores |
| Negocio | $39 | Growing brands with more sales and bookings |
Plan gratuito: Yes — free sites show Wix-branded ads and a Wix web address.
Any premium plan will remove ads and unlock advanced features like e-commerce plans and bookings.
Garantía de devolución de dinero: Yes — premium plans include a 14-day refund window.
E-commerce plans start at around $29 per month with Core.
Final costs vary depending on billing cycle, domain, and apps you add.
See the current plans below:
💰 Mejor relación calidad-precio: Core — enough for an online store and a custom domain name.
Wix frente a alternativas
How does Wix compare? Here’s the competitive landscape:
| Herramienta | Mejor para | Precio | Clasificación |
|---|---|---|---|
| Wix | All-in-one drag and drop sites | $17/mes | ⭐ 4.5 |
| Espacio cuadrado | Design-focused portfolios | $16/mes | ⭐ 4.6 |
| Shopify | Serious e-commerce stores | $29/mes | ⭐ 4.7 |
| WordPress.com | Blogs and content sites | $4/mes | ⭐ 4.4 |
| Flujo web | Designers who want full control | $14/mes | ⭐ 4.5 |
| GoDaddy | Fast, basic business sites | $9.99/mes | ⭐ 4.2 |
Selecciones rápidas:
- Mejor en general: Wix — the widest mix of templates, apps, and business tools.
- Mejor presupuesto: WordPress.com — the cheapest paid plan for a simple blog.
- Ideal para principiantes: Wix — the AI builder gets you live fastest.
- Ideal para comercio electrónico: Shopify — deeper store and inventory tools.
🎯 Alternativas a Wix
¿Buscas alternativas a Wix? Aquí tienes las mejores opciones:
- 🎨 Espacio cuadrado: Polished templates with strong typography. Great for creatives who care most about looks.
- 🚀 Shopify: Built for selling at scale. Better inventory, checkout, and multichannel sales than most builders.
- 💰 WordPress.com: Low-cost plans and powerful blogging tools. Ideal if content is your main focus.
- 🔧 Flujo web: Pro-level design control with clean code output. Best for designers and agencies.
- ⚡ GoDaddy: Very fast setup bundled with domains and hosting. Fine for a basic business presence.
Para ver la lista completa, consulte nuestra Wix alternatives guía.
⚔️ Comparativa de Wix
Así es como Wix se compara con cada uno de sus competidores:
- Wix vs Squarespace: Squarespace wins on design polish. Wix wins on flexibility, apps, and editing freedom.
- Wix vs Shopify: Shopify wins for large stores. Wix is easier for small shops that need a full website too.
- Wix vs WordPress.com: WordPress.com is cheaper for blogs. Wix is easier for visual page building.
- Wix vs Webflow: Webflow gives designers more control. Wix is much easier for non-designers.
- Wix vs GoDaddy: GoDaddy is quicker to set up. Wix offers far more design and growth options.
Start Using Wix Now
You learned how to use every major Wix feature:
- ✅ Creador de sitios web con IA
- ✅ Diseño sin código
- ✅ Logo Maker
- ✅ Online Scheduler
- ✅ Template Maker
- ✅ Alojamiento web
- ✅ Análisis del sitio web
- ✅ CRM System
- ✅ Generación de IA
Siguiente paso: Elige una función y pruébala ahora.
La mayoría de la gente empieza con el creador de sitios web con IA.
Tarda menos de 5 minutos.
Preguntas frecuentes
How much does it cost to set up a Wix website?
You can start free with Wix ads. Paid plans start at $17 per month. Core costs $29 and Business costs $39.
Is Wix completely free to use?
Yes, Wix has a free plan. It shows Wix ads and a Wix web address. You need a premium plan to connect a domain and remove ads.
Is Wix easy to use for beginners?
Yes. The drag and drop editor and AI builder need zero coding. Most beginners publish a basic site in an afternoon.
¿Cuáles son las desventajas de Wix?
You can’t switch templates once your site is live. Moving to another platform is hard. Costs also rise as you add apps.
How do I cancel my Wix subscription?
Go to Subscriptions in your Wix account, choose your plan, and click Cancel Plan. Premium plans cancelled within 14 days usually qualify for a refund.
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