Inicio rápido
Esta guía abarca todas las funciones de Make:
- Empezando — Crear cuenta y configuración básica
- Cómo usar Make AI Agents — Build autonomous agents that plan each step toward a goal
- Cómo utilizar la automatización de redes sociales — Draft and publish posts across your channels on schedule
- Cómo utilizar la automatización de flujos de trabajo de TI — Automatizar la monitorización y la respuesta ante incidentes
- Cómo utilizar la generación automatizada de leads — Capture form submissions and route leads directly to your CRM
- Cómo utilizar la automatización de contratos — Send, sign, and file contracts without manual work
- Cómo utilizar la automatización agencial — Let agents decide the next action inside any workflow
- Cómo usar Visually Orchestrate Automation — Design and watch workflows on a real-time visual map
- Cómo utilizar la automatización de facturas — Process invoices and match payment data automatically
- Cómo usar la galería de plantillas — Start from pre-built workflows in one click
Tiempo necesario: 5 minutos por función
También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas
¿Por qué confiar en esta guía?
I’ve used Make for six months and tested every feature covered here.
Este tutorial se basa en experiencia práctica real, no en publicidad engañosa ni en capturas de pantalla de proveedores.
Make es una de las herramientas sin código más potentes. automatización herramientas disponibles hoy en día.
Pero la mayoría de los usuarios solo aprovechan una pequeña parte de lo que puede hacer.
This guide shows you how to use Make AI features step by step.
Every workflow here is easy to follow, even if you never write code.
Crear tutorial
This complete How to Use Make AI tutorial walks you through every feature, from setup to advanced agent workflows.
Hacer
Automate complex processes across 3,000+ apps without a single line of code. Build AI agents and workflows on a real-time visual map. Start free — no credit card needed.
Primeros pasos con Make
Antes de utilizar cualquier función, complete esta configuración inicial.
It typically takes about three minutes, so expect a quick start.
Here’s my hands-on experience with the platform for reference:
Ahora vamos a repasar cada paso.
Paso 1: Crea tu cuenta
Go to Make’s website.
Click “Sign Up” or “Get started free.”
Introduce tu correo electrónico y crea una contraseña.
✓ Control: Comprueba tu bandeja de entrada para recibir un correo electrónico de confirmación.
Step 2: Open the Scenario Editor
Make runs in the browser, so it works across all your dispositivos.
Log in and click “Create a new scenario” from the menu on the left.
Here’s an overview of what you get:
✓ Control: You should see a blank canvas with a big plus button.
Paso 3: Conecta tus primeras aplicaciones
Click the plus button and search for any app you use.
Make offers over 3,000 pre-built apps, plus flexible hooks for custom systems.
Approve the connection details when prompted.
✅ Hecho: Estás listo para usar cualquiera de las funciones a continuación.
Cómo usar Make AI Agents
Crear agentes de IA te permite construir autónomo agents that plan each step toward a goal.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Create the Agent
Open AI Agents from the left menu and click Create agent.
Pick an AI model and give the agent a clearly defined goal.
Step 2: Add Tools and Knowledge
Attach scenarios as tools the agent can call.
Each added tool gets a short description, so the agent knows when to use it.
Its capabilities grow with every tool and knowledge source you connect.
Así es como se ve:
✓ Control: Your agent shows its assigned tools in a list.
Paso 3: Probar e implementar
The last step is a test run with a sample request.
Watch the agent decide which tools to call in real time.
✅ Resultado: Your autonomous agent now handles multi-step tasks on its own.
💡 Consejo profesional: Built for organized, complex scenarios — keep each tool small and focused.
Cómo usar la automatización de redes sociales
Social Media Automation lets you draft and publish posts across your channels on schedule.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Pick a Trigger
Start with a trigger like a new row in Google Sheets.
Step 2: Add the AI Writer
Insert an AI module and give it a topic for each post.
The AI drafts subtítulos you can review before anything gets executed.
Así es como se ve:
✓ Control: A drafted post appears in the module output.
Paso 3: Conecta tus canales
Add Instagram, LinkedIn, or X modules and map the caption field.
✅ Resultado: Fresh posts now go out on schedule without manual work.
💡 Consejo profesional: Add a filter so only rows marked as approved get published.
Cómo utilizar la automatización del flujo de trabajo de TI
Automatización del flujo de trabajo de TI lets you automate monitoring and incident response.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Set the Monitor
Use a webhook or schedule to watch your systems.
Step 2: Route Alerts
Add a router that sorts issues by severity.
Así es como se ve:
✓ Control: Test alerts flow down the correct route.
Step 3: Notify and Log
Send critical alerts to Slack and log everything to a sheet.
✅ Resultado: Incidents get flagged in seconds, freeing your team to focus on bigger work.
💡 Consejo profesional: Automated incident response cuts manual work and keeps support tickets down.
How to Use Make Automate Lead Generator
Automatice la generación de clientes potenciales. lets you capture form submissions and route leads directly to your CRM.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Capture the Form
Connect Typeform, Facebook Lead Ads, or any form tool as the trigger.
Step 2: Enrich and Score
Add an AI module to score each lead from the form data.
Así es como se ve:
✓ Control: Each lead record shows a score in the output bundle.
Step 3: Send to Your CRM
Map the fields to HubSpot or Pipedrive and run the scenario.
✅ Resultado: Every new lead lands in your CRM within seconds.
💡 Consejo profesional: Filter out personal email domains to keep junk leads away from sales.
Cómo usar la automatización de contratos
Automatización de contratos lets you send, sign, and file contracts without manual work.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Trigger on a Deal
Start when a deal hits a set stage in your CRM.
Step 2: Generate the Document
Fill a contract template with client details automatically.
Así es como se ve:
✓ Control: A finished contract appears in your document tool.
Paso 3: Enviar para firma
Push the file to DocuSign and store the signed copy in Drive.
✅ Resultado: Contracts move from deal to signed file with zero copy-paste.
💡 Consejo profesional: Additionally, add a Slack alert so sales knows when contracts get signed.
Cómo usar Make Agentic Automation
Automatización agenética lets you let agents decide the next action inside any workflow.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Drop an Agent into a Scenario
Add your agent as a module inside any workflow.
Step 2: Pass It Context
Map incoming data into the agent’s prompt field.
Así es como se ve:
✓ Control: The execution log shows the agent’s reasoning for each run.
Step 3: Act on the Response
Route the agent’s output to the right next module.
For example, refund requests go one way and general questions another.
✅ Resultado: Your workflow now adapts to each case instead of following one fixed path.
💡 Consejo profesional: Customer service fits well — agents answer inquiries using predefined information.
Cómo usar Make Visually Orchestrate Automation
Orquesta visualmente la automatización lets you design and watch workflows on a real-time visual map.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open the Visual Map
Every module appears as a bubble you can drag anywhere.
Let me introduce the key controls along the bottom toolbar.
Step 2: Watch Data Flow
Run the scenario once and watch bubbles light up with live data.
Así es como se ve:
✓ Control: Each module shows how many operations it executed.
Step 3: Manage Agents on the Map
You can create autonomous AI agents and manage them from the same real-time visual map.
✅ Resultado: One glance shows the health of every automation you run.
💡 Consejo profesional: This visual-first approach keeps complex processes accessible to non-coders.
Cómo usar la automatización de la creación de facturas
Automatización de facturas lets you process invoices and match payment data automatically.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Watch a Mailbox
Trigger on new invoice emails or uploads to a folder.
Step 2: Extract the Data
An AI module pulls totals, dates, and vendor details from each file.
Así es como se ve:
✓ Control: Parsed fields match the values on the original invoice.
Step 3: Sync to Accounting
Send clean records to Xero or QuickBooks, one line item per charge.
✅ Resultado: Invoice processing runs itself while your books stay accurate.
💡 Consejo profesional: Add error handling here first — a break route blocks bad data.
Cómo usar la galería de plantillas
Galería de plantillas lets you start from pre-built workflows in one click.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Search the Gallery
Search by app name or use case from the Templates tab.
Step 2: Preview the Flow
Open a template to see every module before you commit.
Así es como se ve:
✓ Control: The preview shows each step the template will run.
Paso 3: Personalizar y activar
Swap in your accounts, tweak fields, and turn the scenario on.
✅ Resultado: A working automation, built in minutes instead of hours.
💡 Consejo profesional: Interested in agents? Filter the gallery by AI to find agent-ready examples.
Obtén consejos y atajos profesionales.
After testing Make for six months, here are my best tips.
Atajos de teclado
| Acción | Atajo |
|---|---|
| Save scenario | Ctrl + S |
| Copiar un módulo | Ctrl + C |
| Paste a module | Ctrl + V |
| Deshacer un cambio | Ctrl + Z |
Características ocultas que la mayoría de la gente pasa por alto
- Make DevTool: A browser extension that shows live execution data while scenarios run.
- Data Stores: A built-in database most people never realize exists — great for saving records between runs.
- Error Handlers: Right-click any module to add break, reanudar, or rollback routes.
Make also publishes free courses on YouTube for learners at every level.
Its AI Tools 101 course has 10 lessons, rolled out in two parts.
The videos cover AI fundamentals, prompting, JSON transformation, and error handling.
Errores comunes que debes evitar
Mistake #1: Skipping Error Handling
❌ Incorrecto: Building long scenarios with no error routes, then losing data on failures.
✅ Derecha: Add error handlers to risky modules so one problem never stops the process.
Mistake #2: Polling Too Often
❌ Incorrecto: Setting triggers to check every minute, which burns through operations fast.
✅ Derecha: Use instant webhooks where possible, or set a schedule that matches real need.
Mistake #3: Running Without Filters
❌ Incorrecto: Letting every record flow through, so modules run on data you never needed.
✅ Derecha: Add a filter after the trigger so only matching records continue.
Realizar solución de problemas
Problem: A module throws an error mid-run
Causa: The previous module sent missing or malformed data.
Arreglar: Open the execution history, click the module bubble, and check its input and output.
Problem: The trigger never fires
Causa: Scheduling is off, or the webhook was never saved.
Arreglar: Turn the scenario on, then re-copy the webhook address into the source app.
Problem: Operations run out too fast
Causa: Aggressive polling and unfiltered data eat the monthly quota.
Arreglar: Lower the schedule frequency, add filters, or move up a plan.
📌 Nota: Si ninguna de estas soluciones resuelve su problema, póngase en contacto con el soporte técnico de Make.
¿Qué es Make?
Hacer is a no-code automation tool that connects your apps and services.
It automates complex processes involving multiple tools, and you never touch code.
Think of it like LEGO for workflows — you snap together blocks called modules.
Each module matches one action on a tool, executed in order.
Mira este breve resumen:
Incluye estas características clave:
- Make AI Agents: Autonomous agents with tools, knowledge, and a clearly defined goal.
- Automatización de redes sociales: AI-drafted posts published across channels on schedule.
- Automatización de flujos de trabajo de TI: Monitoring, alert routing, and incident response on autopilot.
- Automatice la generación de clientes potenciales: Form capture, AI scoring, and instant CRM syncing.
- Automatización de contratos: Generated, signed, and filed agreements with zero copy-paste.
- Automatización agencial: Agents embedded inside workflows to handle judgment calls.
- Orquesta visualmente la automatización: A live map showing every module and data flow.
- Automatización de facturas: Extracted invoice data matched and synced to contabilidad.
- Galería de plantillas: Thousands of pre-built workflows you can customize fast.
Para una revisión completa, consulte nuestra Hacer una reseña.
Establecer precios
Esto es lo que costará Make en 2026:
| Plan | Precio | Mejor para |
|---|---|---|
| Gratis | $0 por mes | Testing automations and small personal workflows |
| Centro | $9 por mes | Solo users automating everyday tasks |
| Pro | $16 por mes | Power users who need priority execution |
| Equipos | $29 por mes | Small teams who share and build scenarios together |
| Empresa | Precios personalizados | Grandes empresas con seguridad and support needs |
Prueba gratuita: Yes — the Free plan includes 1,000 operations per month, no card needed.
Garantía de devolución de dinero: No set guarantee, but you can cancel or downgrade any time.
💰 Mejor relación calidad-precio: Core — $9 per month covers most solo automations with headroom.
Fabricación propia frente a alternativas
¿Cómo se compara Make? Este es el panorama competitivo:
| Herramienta | Mejor para | Precio | Clasificación |
|---|---|---|---|
| Hacer | Visual AI automation | $9/mes | ⭐ 4.6 |
| n8n | Technical teams | $24/mes | ⭐ 4.5 |
| Zapier | Widest app coverage | $19.99/mes | ⭐ 4.5 |
| Pabbly | Flat budget pricing | $16/mes | ⭐ 4.3 |
| Estudio mental | AI agent constructores | $23/mes | ⭐ 4.4 |
| Flowith | Creative AI canvases | $10/mes | ⭐ 4.2 |
| Bucle de goma | AI-first workflows | $97/mes | ⭐ 4.4 |
| Replit | Desarrollo de aplicaciones personalizadas | $20/mes | ⭐ 4.5 |
| Google Opal | Free AI experiments | $0/mes | ⭐ 4.1 |
Selecciones rápidas:
- Mejor en general: Make — visual map, AI agents, and 3,000+ apps in one place.
- Mejor presupuesto: Google Opal — free while it stays in Google Labs.
- Ideal para principiantes: Zapier — the most recognized name with the simplest editor.
- Ideal para desarrolladores: n8n — self-hosting and code steps for technical teams.
🎯 Crea alternativas
¿Buscas alternativas a Make? Aquí tienes las mejores opciones:
- 🚀 n8n: Open-source workflow tool you can self-host, and some users find it more intuitive than Make.
- 💰 Pabbly: Budget automation with flat pricing that never punishes heavy use.
- ⚡ Zapier: The biggest app library in automation, with the fastest setup for simple two-step tasks.
- 🧠 Estudio mental: Focused on building standalone AI agents and assistants rather than general workflows.
- 🎨 Flowith: Canvas-style AI workspace built for open-ended, multi-thread creative work.
- 🔥 Bucle de goma: AI-first automation with strong scraping and data extraction abilities.
- 🔧 Replit: Build fully custom apps and automations in many programming languages.
- 🌟 Google Opal: Free experimental builder that turns plain prompts into mini Aplicaciones de IA.
⚔️ Hacer comparaciones
Así es como Make se compara con cada competidor:
- Marca vs n8n: Make wins on pre-built apps; n8n wins on self-hosting and feels more intuitive to some users.
- Make vs Pabbly: Make has far more integrations; Pabbly wins on flat pricing for tight budgets.
- Make vs Zapier: Zapier is simpler for beginners; Make costs less and handles complex logic better.
- Make vs MindStudio: MindStudio goes deeper on standalone agents; Make ties agents into real workflows.
- Hacer vs Flowith: Flowith suits open-ended creative AI work; Make suits structured, repeatable automations.
- Make vs Gumloop: Gumloop shines at AI scraping; Make brings a bigger app library and visual control.
- Hacer vs. Replit: Replit builds software from scratch; Make automates the tools you already use.
- Marca vs Google Opal: Opal is a free playground; Make is the production-grade pick for negocio efficiency.
Para ver la lista completa, consulte nuestra Crear alternativas guía.
Empiece a usar Make Now
Aprendiste a usar todas las funciones principales de Make:
- ✅ Make AI Agents
- ✅ Automatización de redes sociales
- ✅ Automatización de flujos de trabajo de TI
- ✅ Automatice la generación de clientes potenciales
- ✅ Automatización de contratos
- ✅ Automatización agencial
- ✅ Orquesta visualmente la automatización
- ✅ Automatización de facturas
- ✅ Galería de plantillas
Siguiente paso: Elige una función y pruébala ahora.
Most people start with Make AI Agents.
Tarda menos de 5 minutos.
Preguntas frecuentes
¿Para qué se utiliza Make.com?
Make automates repetitive work like invoices, lead routing, and customer service inquiries. You connect apps with visual modules, so complex processes run without code.
¿Make.com es gratis?
Yes. The Free plan includes 1,000 operations per month. Paid plans start at $9 per month on Core.
¿Es Make mejor que Zapier?
Make costs less and handles complex logic better. Zapier offers more apps and simpler setup. Power users typically prefer Make.
¿Es difícil usar Make.com?
No coding is needed, though the visual editor takes a little practice. The free AI Tools 101 course on YouTube speeds up learning.
Can Make create AI agents?
Yes. You can create autonomous AI agents, assign tools, and manage them on a visual map.
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