Inicio rápido
Esta guía abarca todas las funciones de Raven Tools:
- Empezando — Create your campaign and connect your data sources
- Cómo utilizar la investigación de palabras clave — Find keywords with real search volume and keyword difficulty scores
- Cómo usar el rastreador de SERP — Monitor rank tracking across search engines and local seo results
- Cómo usar Site Auditor — Run site audits that catch technical seo errors fast
- Cómo usar Backlink Explorer — Study your backlink profile and pull competitor backlink data
- Cómo usar la integración de Google Analytics — See organic traffic and search analytics in one dashboard
- Cómo utilizar las herramientas de marketing — Build white label reports for clients in minutes
- Cómo usar el administrador de enlaces — Organize link building outreach and track progress per site
- Cómo utilizar la investigación de la competencia — Compare competitors on rankings, links, and content depth
- Cómo usar el verificador de posicionamiento de palabras clave — Notice ranking drops before they hurt your seo efforts
Tiempo necesario: 5 minutos por función
También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas
¿Por qué confiar en esta guía?
I’ve used Raven Tools for eight months and tested every feature covered here.
Every screenshot and every step comes from my own account, not a vendor deck.
Raven Tools is an all-in-one seo and reportando platform for agencies and small businesses.
Most users only touch the reports and ignore the rest.
Esta guía le muestra cómo utilizar todas las funciones principales.
Paso a paso, con capturas de pantalla reales y consejos de profesionales.
Tutorial de Raven Tools
This How to Use Raven Tools tutorial walks you through each feature in order, from first campaign to competitor research.
Herramientas Raven
Run keyword research, site audits, rank tracking, and link building from one online marketing platform. Raven pulls Moz, Majestic, Google Analytics, and Search Console into a single dashboard. Plans start at $39 per month.
Introducción a Raven Tools
Before any feature works, finish this one-time setup.
Tarda unos tres minutos.
Watch this short overview first:
Ahora vamos a repasar cada paso.
Paso 1: Crea tu cuenta
Go to the Raven Tools website and click “Start Free Trial.”
Enter your email and pick a password.
✓ Control: Check your inbox for the confirmation email.
Paso 2: Crea tu primera campaña
Raven runs in the browser, so there is nothing to download.
Every website you analyze needs its own campaign inside the raven tools platform.
For example, one campaign per client keeps every report clean.
Así es como se ve el panel de control:
✓ Control: The campaign dashboard loads with empty widgets.
Step 3: Connect Google and Your Data Sources
Authorise Google Analytics and Google Search Console during setup.
Add Moz and Majestic next so backlink data flows in too.
✅ Hecho: Estás listo para usar cualquiera de las funciones a continuación.
How to Use Raven Tools Keyword Researcher
Investigación de palabras clave lets you find keyword ideas, check keyword difficulty, and read search volume fast.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open Research Central
Open Research Central inside the raven tools dashboard and type one seed keyword.
Research Central is the one-stop dashboard for domain and keyword metrics.
Step 2: Read the keyword metrics
Compare search volume, keyword difficulty, and the competitors already ranking for that term.
Así es como se ve:
✓ Control: A list of keyword ideas with volume data loads on the page.
Step 3: Save winners to Keyword Manager
Send the strongest keywords to Keyword Manager so your team can reuse them later.
✅ Resultado: You have a keyword list built on real data instead of guesswork.
💡 Consejo profesional: Raven pulls keyword ideas through the Google AdWords API. Check seasonal terms across two months before committing.
Cómo usar el rastreador de SERP de Raven Tools
Rastreador SERP lets you watch your keyword rankings move across search engines week after week.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Add your keywords
Upload the keywords you saved earlier, or paste a fresh list.
Step 2: Pick engines and locations
Choose the search engines you care about and set a city for SEO local tracking.
Así es como se ve:
✓ Control: Each keyword shows a current position and a movement arrow.
Step 3: Set the check schedule
Turn on automated rank checks so the tool refreshes positions without you asking.
✅ Resultado: Rank tracking now runs on autopilot and you can track progress by week.
💡 Consejo profesional: Track five branded keywords beside your money terms. Branded drops often notice indexing problems first.
Cómo usar Raven Tools Site Auditor
Auditor del sitio lets you scan your website for broken pages, thin content, and other technical seo faults.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Start a crawl
Point the site auditor at your domain and start the first crawl.
Step 2: Sort issues by severity
Work through missing meta tags, duplicate content, alt texto gaps, and slow pages first.
Así es como se ve:
✓ Control: An issue report appears, grouped by error type and page count.
Step 3: Schedule repeat audits
Set site audits to repeat monthly so new errors surface on their own.
The dashboard groups on-page optimization openings by category, so you optimize weak pages first.
✅ Resultado: You know exactly which pages to fix and in what order.
💡 Consejo profesional: Run one auditoría on a prospect site. That report makes a strong paso for your services.
Cómo usar Raven Tools Backlink Explorer
Explorador de backlinks lets you study your backlink profile and copy the links your rivals already earned.
Aquí te mostramos cómo usarlo paso a paso.
Paso 1: Introduzca un dominio
Type your own site first, then repeat the check for a rival.
Step 2: Filter the backlinks
Sort by authority to separate real links from throwaway directory pages.
Así es como se ve:
✓ Control: A referring domain list loads with authority scores beside each entry.
Step 3: Export the gap list
Save the domains that link to competitors but not to you.
✅ Resultado: You have a target list of sites worth pitching this month.
💡 Consejo profesional: Run this check quarterly. A healthy backlink profile grows steadily, and sudden spikes suggest bought links.
Cómo usar la integración de Raven Tools con Google Analytics
Integración de Google Analytics lets you read organic traffic and search analytics without opening three browser tabs.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Connect the accounts
Authorise Google Analytics and Google Search Console inside campaign settings.
Step 2: Choose your metrics
Pick sessions, conversions, and the search queries you want on the dashboard.
Así es como se ve:
✓ Control: Traffic and query data appear on the campaign overview screen.
Step 3: Compare two date ranges
Set last month against the same month last year to judge real growth.
Search Console insights then show which queries slipped and which gained.
✅ Resultado: Organic traffic, queries, and average position now sit on one screen.
💡 Consejo profesional: Filter Search Console queries by position eleven to twenty. Those pages need small edits, not new content.
Cómo utilizar las herramientas de marketing de Raven Tools
Herramientas de marketing lets you build white label reports and send them to clients on a schedule.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Open the report builder
Drag the widgets you need into a blank white label template.
Step 2: Add your social channels
Connect Facebook, Twitter, LinkedIn, and YouTube to monitor engagement and track mentions.
Videos and posts report their numbers next to your seo data.
Así es como se ve:
✓ Control: A preview of the branded report opens in a new tab.
Step 3: Schedule delivery
Save the report as PDF or HTML and set a recurring email for clients.
✅ Resultado: Client reports now build and send themselves every month.
💡 Consejo profesional: Log launches and redesigns in the Event Manager. Those notes explain traffic swings during a bad month.
Cómo usar el gestor de enlaces de Raven Tools
Gestor de enlaces lets you organize every link building campaign in one place instead of a spreadsheet.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Import your prospects
Add the domains from your gap list into the link manager.
Step 2: Log each outreach stage
Mark contacted, replied, and won so nobody on the team doubles up.
Así es como se ve:
✓ Control: Every prospect shows an owner and a current status label.
Step 3: Flag toxic links
Review anything spammy and build a disavow list for Google.
✅ Resultado: Your link building pipeline is visible to the whole team.
💡 Consejo profesional: Add internal links to any page that just earned an external link. Authority then spreads deeper.
How to Use Raven Tools Competitor Researcher
Investigación de la competencia lets you store rival domains and watch their seo metrics change without manual checks.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Add rivals to Competitor Manager
Save the domains that outrank you for your main keywords.
Step 2: Compare the core metrics
Line up rankings, links, and traffic beside your own site.
Así es como se ve:
✓ Control: A side-by-side comparison table loads for every saved rival.
Step 3: Run the semantic analyzer
Feed a rival page to the analyzer and study its topic depth.
✅ Resultado: You can see where each competitor beats you and why.
💡 Consejo profesional: The semantic analyzer uses IBM Watson and reads topics, not keywords. Use it to plan supporting articles.
Cómo usar el verificador de posicionamiento de palabras clave de Raven Tools
Clasificación de palabras clave Inspector lets you check any keyword position on demand instead of waiting for the weekly refresh.
Aquí te mostramos cómo usarlo paso a paso.
Step 1: Type the keyword
Enter one keyword and pick the engine and country.
Step 2: Read the live position
The tool returns the current ranking and the pages sitting above you.
Así es como se ve:
✓ Control: A live position number appears within a few seconds.
Step 3: Compare against history
Open the same keyword in SERP Tracker to see the longer trend.
✅ Resultado: You can confirm a ranking change before you email a client about it.
💡 Consejo profesional: Check a keyword the day after an edit. Temprano movement shows whether the change was worth it.
Consejos y atajos profesionales de Raven Tools
After eight months inside this tool, here are the shortcuts I actually use.
Atajos de teclado
| Acción | Atajo |
|---|---|
| Search the current data table | Ctrl + F |
| Print or save a report as PDF | Ctrl + P |
| Open a campaign in a new tab | Ctrl + clic |
| Reload stale dashboard metrics | Ctrl + Mayús + R |
Características ocultas que la mayoría de la gente pasa por alto
- Semantic analyzer: Sits under competitor research and uses IBM Watson to read a rival page by topic.
- Organizador del evento: Logs launches, outages, and redesigns so odd traffic weeks have an explanation.
- Centro de Investigación: One dashboard for domain and keyword metrics when you only need a quick answer.
Errores comunes que se deben evitar con Raven Tools
Mistake #1: Reporting before the integrations are live
❌ Incorrecto: Sending a client report on day one, when Google Analytics has no history yet.
✅ Derecha: Wait two weeks after connecting your accounts, then send the first white label report.
Mistake #2: Treating every site audit issue as urgent
❌ Incorrecto: Chasing every warning the site auditor returns, including harmless ones.
✅ Derecha: Fix duplicate content, broken internal links, and missing meta tags first, then work down.
Mistake #3: Tracking hundreds of keywords with no focus
❌ Incorrecto: Loading every keyword you found, which buries the terms that pay the bills.
✅ Derecha: Track thirty commercial keywords closely and review the long tail once a quarter.
Solución de problemas de Raven Tools
Problem: Google Analytics data will not load
Causa: The Google token expired, or the connected account lacks property access.
Arreglar: Reconnect the account in campaign settings and pick the correct property.
Problem: Rankings look wrong for local searches
Causa: The campaign has no location set, so results default to national search engines.
Arreglar: Edit the keyword group and add the city you actually serve.
Problem: The site auditor crawl stalls
Causa: Robots rules or slow server speed block the crawler mid-run.
Arreglar: Allow the crawler in robots.txt, then restart the audit outside peak hours.
📌 Nota: If none of these fix your issue, contact Raven Tools support.
¿Qué es Raven Tools?
Herramientas Raven is an online marketing platform that puts seo tools, reporting, and analytics in one place.
Think of it as a control room for your whole digital marketing strategy.
Mira este breve resumen:
Incluye estas características clave:
- Investigación de palabras clave: Pull keyword ideas, search volume, and difficulty scores from one search box.
- Rastreador de SERP: Automated rank tracking across engines, including localized results by city or region.
- Auditor del sitio: Crawls your site for over 30 issue types and hands back fixes you can action.
- Explorador de backlinks: Backlink data from Majestic and Moz, mapped against your own domain.
- Integración de Google Analytics: Google Analytics and Google Search Console data pulled into one view.
- Herramientas de marketing: A WYSIWYG report constructor, social channels, and an Event Manager in one place.
- Gestor de enlaces: A central system for active outreach, plus alerts on spammy backlinks.
- Investigación de la competencia: Competitor Manager plus a semantic analyzer powered by IBM Watson.
- Comprobador de posicionamiento de palabras clave: On-demand position checks for single keywords across chosen engines.
The comprehensive suite pulls Moz, Majestic, Google Analytics, and Search Console into one campaign view.
Para una revisión completa, consulte nuestra Reseña de Raven Tools.
Precios de Raven Tools
Esto es lo que cuesta Raven Tools en 2026:
| Plan | Precio | Mejor para |
|---|---|---|
| Pequeña empresa | $39/mes | Trabajadores autónomos and small businesses with one or two sites |
| Comenzar | $79/mes | Solo consultants juggling a handful of clients |
| Crecer | $139/mes | Small agencies running steady seo efforts |
| Prosperar | $249/mes | Agencies with a reporting team and many campaigns |
| Dirigir | $399/mes | High volume agencies and in-house marketing groups |
Prueba gratuita: Yes — Raven offers a seven day trial before billing starts.
Garantía de devolución de dinero: None advertised, though monthly plans can be cancelled at any time.
💰 Mejor relación calidad-precio: Grow at $139/month — enough campaigns and reports for a small agency.
Raven Tools frente a alternativas
How does Raven Tools compare against the other research tools on the market?
| Herramienta | Mejor para | Precio | Clasificación |
|---|---|---|---|
| Herramientas Raven | Informes de clientes de marca blanca | $39/mes | ⭐ 4 |
| Semrush | All-round competitor research | $139.95/mes | ⭐ 4.7 |
| Tablista | Puntuación del contenido en la página | $99/mes | ⭐ 4.5 |
| Ahrefs | Backlink depth and accuracy | $129/mes | ⭐ 4.6 |
| Raptor de contenido | Content briefs at speed | Varía | ⭐ 4.2 |
| Clasificación SE | Agencias con presupuesto limitado | $65/mes | ⭐ 4.6 |
| Ubersuggest | Beginners and side projects | $29/mes | ⭐ 4.2 |
| Moz | Métricas de autoridad de dominio | $99/mes | ⭐ 4.4 |
| Mangools | Investigación de palabras clave sencilla | $49/mes | ⭐ 4.5 |
| Rastreador de rangos | Focused rank tracking | $24/mes | ⭐ 4.4 |
Selecciones rápidas:
- Mejor en general: Semrush — the widest feature set, at triple the price.
- Mejor presupuesto: Ranktracker — cheap, focused, and quick to set up.
- Ideal para principiantes: Ubersuggest — plain language and a gentle learning curve.
- Best for client reporting: Raven Tools — white label reports that send themselves.
🎯 Alternativas a Raven Tools
Looking for Raven Tools alternatives? Here are the options worth a trial:
- 🚀 Semrush: The broadest toolkit for keyword research, rank tracking, and competitor analysis in one subscription.
- 🎨 Tablista: Scores your page against ranking pages and tells you which terms and images to add.
- 🔥 Ahrefs: The deepest backlink index available, plus solid keyword difficulty scoring.
- 🧠 Contenido Raptor: Turns search analytics into content briefs, so writers know the target before drafting.
- 💰 Clasificación SE: Agency features at a mid-market price, including white label reports for clients.
- 👶 Ubersuggest: Cheap entry point for small businesses testing seo for the first time.
- ⭐ Moz: Domain authority, link building metrics, and a friendly community around the tool.
- ⚡ Mangools: Fast, clean keyword research with the easiest interface in this group.
- 📊 Rastreador de rango: Focused rank tracking with daily updates and a low monthly fee.
Para ver la lista completa, consulte nuestra Raven Herramientas alternativas guía.
⚔️ Comparativa de herramientas Raven
Here’s how it stacks up against each competitor:
- Herramientas Raven vs. Semrush: Semrush wins on data depth; Raven wins on price and client-ready reports.
- Raven Tools contra Surfer: Surfer is a writing tool; Raven covers audits, links, and reporting instead.
- Herramientas Raven frente a Ahrefs: Ahrefs holds better backlink data; Raven bundles that data with analytics.
- Herramientas Raven vs. Content Raptor: Content Raptor plans articles; Raven measures whether those articles rank.
- Clasificación de Raven Tools vs. SE: Close race, though SE Ranking updates rankings more often on cheaper plans.
- Herramientas Raven frente a Ubersuggest: Ubersuggest is cheaper; Raven handles multiple clients without breaking down.
- Herramientas Raven vs Moz: Moz owns the authority metrics, but Raven displays them beside your Google data.
- Herramientas Raven vs. Mangools: Mangools feels friendlier; Raven does far more once you outgrow keywords alone.
- Herramientas Raven frente a Ranktracker: Ranktracker only tracks positions; Raven adds audits, links, and reports.
Empiece a usar Raven Tools ahora.
Aprendiste a utilizar todas las funciones principales de Raven Tools:
- ✅ Investigación de palabras clave
- ✅ Rastreador de SERP
- ✅ Auditor de sitio
- ✅ Explorador de backlinks
- ✅ Integración con Google Analytics
- ✅ Herramientas de marketing
- ✅ Gestor de enlaces
- ✅ Investigación de la competencia
- ✅ Comprobador de posicionamiento de palabras clave
Siguiente paso: Pick one feature and try it today.
Most people start with keyword research.
Tarda menos de cinco minutos.
Preguntas frecuentes
¿Cuánto cuesta Raven Tools?
Raven Tools starts at $39/month on the Small Biz plan. Start is $79, Grow is $139, Thrive is $249, and Lead is $399 monthly.
What is Raven Tools used for?
It is an all-in-one seo and reporting tool. People use it for keyword research, rank tracking, site audits, link building, and client reports.
Does Raven Tools connect to Google Analytics and Search Console?
Yes. Both connect during campaign setup, so organic traffic, queries, and average position data appear inside the raven tools dashboard automatically.
Is Raven Tools good for small businesses?
Yes. The $39 Small Biz plan is priced for freelancers and small businesses handling local seo work for a few clients.
Where does Raven Tools get its backlink data?
Raven blends backlink data from Majestic and Moz with metrics from Google Analytics and Search Console inside a single dashboard.
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