Inicio rápido
Esta guía abarca todas las funciones de Ahrefs:
- Empezando — Crea tu cuenta y configura tu primer proyecto.
- How to Use Content Writing Helper — Draft pages that match search intent from the first line
- Cómo usar Keywords Explorer — Turn one seed keyword into thousands of keyword ideas
- How to Use Managing Backlinks — See every link pointing at your site and your rivals
- Cómo utilizar la auditoría del sitio — Catch technical SEO faults before they cost you traffic
- Cómo utilizar la estimación de tráfico — Size up any market before you write a single article
- Cómo usar Rank Tracker — Watch your keyword rankings move week by week
- How to Use SEO Reporting Tool — Send clients clean reports without building slides
- Cómo usar la analítica web — Track real visits with a free privacy-first script
- Cómo usar Site Explorer — Reverse engineer any competitor in under five minutes
Tiempo necesario: 5 minutos por función
También en esta guía: Consejos profesionales | Errores comunes | Solución de problemas | Precios | Alternativas
¿Por qué confiar en esta guía?
I have used Ahrefs daily for three years across client sites and my own site.
Every step below comes from real work, not from a product tour.
Ahrefs is one of the best known SEO tools in digital marketing.
Most people open it, run one report, and never touch the rest.
This guide shows you how to use Ahrefs feature by feature.
Step by step, with screenshots and the shortcuts I actually use.
Tutorial de Ahrefs
This How to Use Ahrefs tutorial walks through every tool in order, from your first project to advanced keyword research.
Ahrefs
Find the keywords your competitors rank for and the links holding them up. Ahrefs runs backlink analysis, keyword research and site audit crawls from one dashboard. Free Webmaster Tools let you audit your own site before you pay a cent.
Primeros pasos con Ahrefs
Before you touch any feature, finish this one-time setup.
Tarda unos tres minutos.
Vea primero este breve resumen:
Ahora vamos a repasar cada paso.
Paso 1: Crea tu cuenta
Go to the Ahrefs website and pick a plan that fits your workload.
Enter your email, set a password, and confirm the link in your bandeja de entrada.
✓ Control: You land on the empty dashboard.
Paso 2: Añade tu primer proyecto
A project can be a domain, a subfolder or a single URL.
Import it from Google Search Console, or add it manually and verify ownership.
Connecting search console also unlocks real click datos inside your reports.
✓ Control: Your project appears on the dashboard with a crawl queued.
Step 3: Turn On Alerts
Open Alerts and add your domain for backlinks, mentions and keyword rankings.
Ahrefs then emails you when links or positions move.
✅ Hecho: Your dashboard is now a command center for every project you own.
How to Use Ahrefs Content Writing Helper
Content Writing Helper lets you draft and edit pages around target keywords without guessing what to cover.
Aquí te explicamos cómo usarlo paso a paso.
Step 1: Open the Content Helper
Open any project and click the Content Writing Helper tab.
Paste your draft or start from a blank page.
Step 2: Add Your Target Keyword
Enter your main keyword and the country you want to rank in.
Ahrefs pulls the top ranking pages for that given search query.
Así es como se ve:
✓ Control: A coverage score appears beside your draft.
Step 3: Fill the Coverage Gaps
Work through the suggested subtopics one by one.
Write for your target audience first, then trim for search engines.
✅ Resultado: Your page now answers the same search queries as the pages beating you.
💡 Consejo profesional: Answer the main pregunta in the first 40-60 words to win featured snippets.
Cómo usar el Explorador de palabras clave de Ahrefs
Explorador de palabras clave lets you run your whole keyword research process inside one screen.
Aquí te explicamos cómo usarlo paso a paso.
Paso 1: Introduce tus palabras clave semilla
Type a broad term like coffee machines into Keywords Explorer.
Seed keywords are the words that define your niche.
Ahrefs then lets you analyze keywords by clicks, cost and competition.
Step 2: Read the Keyword Metrics
Check search volume, keyword difficulty, clicks and estimated traffic potential.
Monthly search volume alone will mislead you, so read clicks too.
Así es como se ve:
✓ Control: The matching terms report fills with keyword suggestions and related keywords.
Step 3: Filter for Low Difficulty Keywords
Set keyword difficulty below 20 and volume above 100.
Long tail keywords with four or more words convert best.
Specific keywords bring fewer visits but far more sign-ups.
✅ Resultado: You have a shortlist of relevant keywords you can actually rank for.
💡 Consejo profesional: Do not stop at just a single keyword. Paste ten seeds at once for wider keyword ideas.
How to Manage Backlinks in Ahrefs
Managing Backlinks lets you run backlink analysis on any site and find link building targets fast.
Aquí te explicamos cómo usarlo paso a paso.
Step 1: Open the Backlinks Report
Enter your domain in Site Explorer and click Backlinks.
You will see every live link and all referring domains.
Step 2: Study a Competitor Backlink Profile
Swap your domain for a competitor’s domain and repeat.
Sort a competitor’s backlinks by domain rating to find the strongest sites.
Así es como se ve:
✓ Control: The report lists every backlinks pointing at the domain.
Step 3: Use Link Intersect
Link Intersect shows sites linking to rivals but not to your own site.
✅ Resultado: You have a prospect list built from proven link building targets.
💡 Consejo profesional: Filter for broken links on competitors websites, then offer your page as the replacement.
Cómo usar la auditoría de sitios web de Ahrefs
Auditoría del sitio lets you crawl your site and monitor over 100 technical and on page SEO issues.
Aquí te explicamos cómo usarlo paso a paso.
Paso 1: Crear un proyecto
Add a domain manually or import it from Google Search Console.
Step 2: Run Your First Crawl
Set the crawl limit, then start the audit and wait a few minutes.
Ahrefs flags every issue as a Notice, Warning or Error.
Así es como se ve:
✓ Control: The Overview report shows a health score out of 100.
Step 3: Fix Errors First
Clear red errors, then yellow warnings, then blue notices.
✅ Resultado: Broken links and crawl blocks are documented in one list.
💡 Consejo profesional: Schedule a weekly crawl. Site audit works best as a monitor, not a one-off check.
How to Use Ahrefs Traffic Estimation
Estimación de tráfico lets you estimate the search traffic any page or domain earns from search engines.
Aquí te explicamos cómo usarlo paso a paso.
Paso 1: Introduzca una URL
Paste a competitor’s domain, a subfolder or a single page.
Step 2: Read the Traffic Graph
The chart shows organic traffic and organic keywords over time.
Sudden drops usually point to an algorithm hit or a technical fault.
Así es como se ve:
✓ Control: You can see which pages rank for the most valuable terms.
Step 3: Open Top Pages
Top pages ranks their web pages by traffic, so you see what works.
✅ Resultado: You know the traffic ceiling before you spend a day writing.
💡 Consejo profesional: Compare traffic value, not visits. It shows the most lucrative keywords in the set.
Cómo usar el rastreador de posicionamiento de Ahrefs
Rastreador de rango lets you track your google rankings and compare them against rivals.
Aquí te explicamos cómo usarlo paso a paso.
Paso 1: Añade tus palabras clave
Paste your target keywords, or import them from Google Search Console.
Paso 2: Configurar la ubicación y el dispositivo.
Pick country, language and mobile or desktop.
Rankings differ sharply between dispositivos for the same given keyword.
Así es como se ve:
✓ Control: Your first position report appears within a few hours.
Step 3: Add Competitors
Add up to five rivals so you can see which competitors rank above you.
✅ Resultado: You get a weekly record of every movement in the search results.
💡 Consejo profesional: Rank Tracker lets you tag keywords by intent. Group money terms separately from blog terms.
Cómo usar la herramienta de informes SEO de Ahrefs
SEO Reporting Tool lets you turn raw seo metrics into a report a client can read in two minutes.
Aquí te explicamos cómo usarlo paso a paso.
Step 1: Pick Your Project
Open the dashboard and select the domain you want to report on.
Paso 2: Elige tus métricas
Add traffic, domain rating, keyword rankings and referring domains.
Cut anything the client will not act on.
Así es como se ve:
✓ Control: A preview of the report opens in your browser.
Step 3: Schedule Delivery
Set a monthly email so the report sends itself.
✅ Resultado: Reporting drops from two hours a month to zero.
💡 Consejo profesional: Set notifications for real-time alerts on new backlinks, so wins reach the client first.
Cómo usar Ahrefs Web Analytics
Análisis web lets you see real visitor data beside your search data in one place.
Aquí te explicamos cómo usarlo paso a paso.
Step 1: Add the Script
Copy the snippet and paste it into the head of your web pages.
Step 2: Verify Tracking
Load your homepage, then check that the live counter moves.
Data starts collecting immediately, with no cookie banner needed.
Así es como se ve:
✓ Control: Your first sessions appear in the dashboard.
Step 3: Compare Sources
Split traffic by channel to separate search from social and direct.
✅ Resultado: You can prove which pages earn revenue, not just clicks.
💡 Consejo profesional: Run it alongside search console data. Clicks and sessions rarely match, and the gap tells a story.
Cómo usar el Explorador de sitios de Ahrefs
Explorador del sitio lets you study any domain’s backlink profile and organic keywords in one report.
Aquí te explicamos cómo usarlo paso a paso.
Step 1: Paste a Domain
Drop any URL into Ahrefs Site Explorer and press enter.
Step 2: Read the Overview
Check domain rating, referring domains and traffic in the top row.
Domain rating measures link strength on a 100-point scale.
Así es como se ve:
✓ Control: The overview loads with backlink and traffic charts.
Step 3: Open Content Gap
Content gap reveals terms rivals rank for and you do not.
✅ Resultado: You have a full picture of one competitor in a single tab.
💡 Consejo profesional: Add three rivals to content gap at once. Terms all three rank for are usually safe bets.
Consejos y atajos profesionales de Ahrefs
After three years of daily use, these are the habits that save me the most time.
Atajos de teclado
| Acción | Atajo |
|---|---|
| Abrir la barra de búsqueda | / |
| Jump between reports | Ctrl + K |
| Export current report | Ctrl + E |
| Toggle SEO Toolbar metrics | Alt + A |
Características ocultas que la mayoría de la gente pasa por alto
- SEO Toolbar: Install the browser extension and see seo metrics on every search engine results pages listing you visit.
- Traffic potential: Ignore volume and sort by estimated traffic potential to find lucrative keywords others skip.
- Internal link opportunities: Site Audit suggests internal links based on the terms your pages already rank for.
- Radar de marcas: Track how often Large Language Models cite your brand in conversational search results.
- Free Webmaster Tools: Free tools that let you audit and monitor a verified site with no paid plan.
- Ahrefs Academy: Free seo tutorials and courses that cover the whole keyword research process.
Here’s the dashboard view I check every Monday morning:
Errores comunes de Ahrefs que debes evitar
Mistake #1: Chasing Volume Instead of Intent
❌ Incorrecto: Picking the term with the highest monthly search volume and writing a blog post for it.
✅ Derecha: Check search intent first. Open the top ranking pages and match the format before you write.
Mistake #2: Treating Site Audit as a One-Off
❌ Incorrecto: Running one crawl, fixing a few broken links, and never crawling again.
✅ Derecha: Schedule weekly crawls. Technical SEO faults appear quietly after every site update.
Mistake #3: Copying Competitor Keywords Blindly
❌ Incorrecto: Exporting every term a rival ranks for and building a content plan from the raw list.
✅ Derecha: Score each topic by how well your product answers it, then keep the high scorers.
Solución de problemas de Ahrefs
Problem: Site Audit Crawls Zero Pages
Causa: Your robots.txt file blocks AhrefsBot, or the crawl needs JavaScript rendering.
Arreglar: Allow AhrefsBot in robots.txt, then turn on JavaScript rendering in the crawl settings and rerun.
Problem: Rank Tracker Positions Do Not Match What I See
Causa: Your browser personalises results by location, history and device.
Arreglar: Compare in an incognito window set to the same country and device as your tracked profile.
Problem: Traffic Estimates Look Too Low
Causa: Estimates only count organic keywords in the index for that country.
Arreglar: Switch the country filter to worldwide, then cross-check against Google Search Console clicks.
Problem: New Pages Never Rank
Causa: The page targets a term far above your domain rating.
Arreglar: You rank higher by matching intent, not by writing more. Rebuild the page around low difficulty keywords first.
📌 Nota: If none of these fix your issue, contact Ahrefs support through the in-app chat.
¿Qué es Ahrefs?
Ahrefs is a search engine optimization platform built on its own web crawler.
It shows you what ranks, why it ranks, and which links hold it up.
Think of it as a telescope pointed at search engines.
It crawls the web, stores the links it finds, and turns that index into reports you can act on.
Mira este breve resumen:
Incluye estas características clave:
- Content Writing Helper: Escritura de IA asistente that grades your draft against top ranking pages
- Explorador de palabras clave: The keyword research tool behind every campaign, with full keyword metrics
- Managing Backlinks: Full backlink profile data with new, lost and broken link reports
- Auditoría del sitio: Scheduled crawls that protect your site’s technical health
- Estimación de tráfico: Organic traffic estimates for any URL, folder or full domain
- Rastreador de rango: Position tracking across countries, devices and search engine results pages
- SEO Reporting Tool: Scheduled exports and dashboards for clients or your own team
- Análisis web: A lightweight, cookie-free analytics script included at no cost
- Explorador del sitio: The core research tool inside the Ahrefs SEO tools suite
Para una revisión completa, consulte nuestra Reseña de Ahrefs.
Here’s how the platform is laid out:
Precios de Ahrefs
Esto es lo que cuesta Ahrefs en 2026:
| Plan | Precio | Mejor para |
|---|---|---|
| Ligero | $108/mes | Solo bloggers running one site |
| Estándar | $208/mes | Trabajadores autónomos and in-house marketers |
| Avanzado | $374/mes | Agencies handling several clients |
Prueba gratuita: No free trial. Ahrefs Webmaster Tools stays free for sites you verify yourself.
Garantía de devolución de dinero: No refunds, but you can cancel or downgrade at any point in the billing cycle.
Here’s the current plan breakdown:
💰 Mejor relación calidad-precio: Standard — it adds Content Explorer and far deeper historical data than Lite.
Ahrefs frente a alternativas
How does Ahrefs compare with the rest of the market? Here’s the landscape:
| Herramienta | Mejor para | Precio | Clasificación |
|---|---|---|---|
| Ahrefs | Datos de enlace inverso | $108/mes | ⭐ 4.1 |
| Semrush | Marketing todo en uno | $139.95/mes | ⭐ 4.5 |
| Tablista SEO | On page scoring | $99/mes | ⭐ 4.4 |
| Raptor de contenido | Resúmenes de contenido | $49/mes | ⭐ 4.2 |
| Moz | Beginner metrics | $99/mes | ⭐ 4.3 |
| Clasificación SE | Informes de agencia | $65/mes | ⭐ 4.4 |
| Ubersuggest | presupuestos ajustados | $29/mes | ⭐ 4.0 |
| Mangools | Herramientas sencillas de palabras clave | $49/mes | ⭐ 4.3 |
| Rastreador de rangos | Seguimiento de posición | $24/mes | ⭐ 4.1 |
Selecciones rápidas:
- Mejor en general: Ahrefs — the deepest link index and the fastest crawler
- Mejor presupuesto: Ubersuggest — free keyword tools plus cheap paid tiers
- Ideal para principiantes: Mangools — clean interface and gentle seo training material
- Ideal para agencias: SE Ranking — white-label reports at a fraction of the cost
🎯 Alternativas a Ahrefs
¿Buscas alternativas a Ahrefs? Aquí tienes las mejores opciones:
- 🚀 Semrush: Wider toolkit covering ads, social and PR alongside search data.
- 💰 Ubersuggest: The cheapest way to get keyword suggestions and basic backlink data.
- 🎨 SEO para surfistas: Grades drafts against top ranking pages while you write.
- ⚡ Contenido Raptor: Builds briefs and outlines fast for teams publishing at volume.
- 🔒 Moz: Trusted domain authority scores and a large learn seo library.
- 🧠 Clasificación SE: Strong AI visibility tracking and white-label client dashboards.
- 👶 Mangools: The friendliest keyword research tool for first-time users.
- 🌟 Rastreador de rango: Focused position tracking with alerts at a low monthly price.
Para ver la lista completa, consulte nuestra Alternativas a Ahrefs guía.
⚔️ Comparativa de Ahrefs
Here’s how Ahrefs stacks up head to head:
- Ahrefs frente a Semrush: Ahrefs wins on link data and crawl speed. Semrush wins on breadth and paid ad reports.
- Ahrefs frente a Surfer SEO: Surfer edits better. Ahrefs researches better. Many teams pay for both.
- Ahrefs frente a Content Raptor: Content Raptor is cheaper for briefs. Ahrefs owns the underlying data.
- Ahrefs contra Moz: Moz is easier for newcomers. Ahrefs finds far more referring domains per site.
- Clasificación de Ahrefs vs. SE: SE Ranking costs less for agencies. Ahrefs keeps a bigger index.
- Ahrefs frente a Ubersuggest: Ubersuggest suits hobby sites. Ahrefs suits anyone competing for money terms.
- Ahrefs contra Mangools: Mangools is simpler and cheaper. Ahrefs handles enterprise scale research.
- Ahrefs frente a Ranktracker: Ranktracker tracks positions well. Ahrefs adds the research behind them.
Empiece a usar Ahrefs ahora
Aprendiste a usar todas las funciones principales de Ahrefs:
- ✅ Content Writing Helper
- ✅ Explorador de palabras clave
- ✅ Managing Backlinks
- ✅ Auditoría del sitio
- ✅ Estimación de tráfico
- ✅ Rastreador de rango
- ✅ SEO Reporting Tool
- ✅ Analítica web
- ✅ Explorador de sitios
Siguiente paso: Pick one feature and try it today.
La mayoría de la gente empieza con Keywords Explorer.
Here’s what my own dashboard looked like after the first month:
It takes less than five minutes to get your first report.
Preguntas frecuentes
¿Cómo funciona Ahrefs?
Ahrefs runs its own web crawler. It stores links and rankings in a live index, then turns that data into backlink, keyword and site audit reports.
¿Cómo usar la herramienta Ahrefs?
Add a project and connect Google Search Console. Then run Site Explorer for competitor research, Keywords Explorer for keyword ideas, and Site Audit for technical checks.
¿Se puede usar Ahrefs gratis?
Yes, partly. Ahrefs Webmaster Tools gives free site audit and backlink data for sites you verify. Paid plans start at $108 per month.
¿Es Ahrefs bueno para el SEO?
Yes. Its link index is the largest of the major seo tools. The keyword metrics are accurate enough to plan a full content calendar.
¿Cuál es la diferencia entre Ahrefs y Semrush?
Ahrefs leads on backlink depth and crawl speed. Semrush covers more marketing ground, including paid ads, social posting and PR tracking.
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