Как использовать Ahrefs: Займите первое место в Google в 2026 году

Быстрый старт

В этом руководстве описаны все функции Ahrefs:

• Начиная — Создайте свою учетную запись и настройте свой первый проект.
• How to Use Content Writing Helper — Draft pages that match search intent from the first line
• Как использовать инструмент «Исследователь ключевых слов» — Turn one seed keyword into thousands of keyword ideas
• How to Use Managing Backlinks — See every link pointing at your site and your rivals
• Как использовать аудит сайта — Catch technical SEO faults before they cost you traffic
• Как использовать оценку трафика — Size up any market before you write a single article
• Как использовать Rank Tracker — Watch your keyword rankings move week by week
• How to Use SEO Reporting Tool — Send clients clean reports without building slides
• Как использовать веб-аналитику — Track real visits with a free privacy-first script
• Как использовать Site Explorer — Reverse engineer any competitor in under five minutes

Необходимое время: 5 минут на каждый фильм

Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы

Почему стоит доверять этому руководству?

I have used Ahrefs daily for three years across client sites and my own site.

Every step below comes from real work, not from a product tour.

Ahrefs is one of the best known SEO tools in digital marketing.

Most people open it, run one report, and never touch the rest.

This guide shows you how to use Ahrefs feature by feature.

Step by step, with screenshots and the shortcuts I actually use.

Учебное пособие по Ahrefs

This How to Use Ahrefs tutorial walks through every tool in order, from your first project to advanced keyword research.

Ahrefs

Find the keywords your competitors rank for and the links holding them up. Ahrefs runs backlink analysis, keyword research and site audit crawls from one dashboard. Free Webmaster Tools let you audit your own site before you pay a cent.

Попробуйте AHREFS прямо сейчас →

ПРОЧИТАТЬ ПОЛНЫЙ ОБЗОР →

АЛЬТЕРНАТИВЫ AHREFS →

Начало работы с Ahrefs

Before you touch any feature, finish this one-time setup.

Это займет около трех минут.

Сначала посмотрите этот краткий обзор:

Теперь давайте рассмотрим каждый шаг.

Шаг 1: Создайте свою учетную запись

Go to the Ahrefs website and pick a plan that fits your workload.

Enter your email, set a password, and confirm the link in your входящие.

✓ Контрольная точка: You land on the empty dashboard.

Шаг 2: Добавьте свой первый проект

A project can be a domain, a subfolder or a single URL.

Import it from Google Search Console, or add it manually and verify ownership.

Connecting search console also unlocks real click данные inside your reports.

✓ Контрольная точка: Your project appears on the dashboard with a crawl queued.

Step 3: Turn On Alerts

Open Alerts and add your domain for backlinks, mentions and keyword rankings.

Ahrefs then emails you when links or positions move.

How to Use Ahrefs Content Writing Helper

Content Writing Helper lets you draft and edit pages around target keywords without guessing what to cover.

Вот пошаговая инструкция по его использованию.

Step 1: Open the Content Helper

Open any project and click the Content Writing Helper tab.

Paste your draft or start from a blank page.

Step 2: Add Your Target Keyword

Enter your main keyword and the country you want to rank in.

Ahrefs pulls the top ranking pages for that given search query.

Вот как это выглядит:

✓ Контрольная точка: A coverage score appears beside your draft.

Step 3: Fill the Coverage Gaps

Work through the suggested subtopics one by one.

Write for your target audience first, then trim for search engines.

Как использовать Ahrefs Keywords Explorer

Ключевые слова Исследователь lets you run your whole keyword research process inside one screen.

Вот пошаговая инструкция по его использованию.

Шаг 1: Введите ключевые слова для вашей закладки.

Type a broad term like coffee machines into Keywords Explorer.

Seed keywords are the words that define your niche.

Ahrefs then lets you analyze keywords by clicks, cost and competition.

Step 2: Read the Keyword Metrics

Check search volume, keyword difficulty, clicks and estimated traffic potential.

Monthly search volume alone will mislead you, so read clicks too.

Вот как это выглядит:

✓ Контрольная точка: The matching terms report fills with keyword suggestions and related keywords.

Step 3: Filter for Low Difficulty Keywords

Set keyword difficulty below 20 and volume above 100.

Long tail keywords with four or more words convert best.

Specific keywords bring fewer visits but far more sign-ups.

How to Manage Backlinks in Ahrefs

Managing Backlinks lets you run backlink analysis on any site and find link building targets fast.

Вот пошаговая инструкция по его использованию.

Step 1: Open the Backlinks Report

Enter your domain in Site Explorer and click Backlinks.

You will see every live link and all referring domains.

Step 2: Study a Competitor Backlink Profile

Swap your domain for a competitor’s domain and repeat.

Sort a competitor’s backlinks by domain rating to find the strongest sites.

Вот как это выглядит:

✓ Контрольная точка: The report lists every backlinks pointing at the domain.

Step 3: Use Link Intersect

Link Intersect shows sites linking to rivals but not to your own site.

Как использовать аудит сайта Ahrefs

Аудит сайта lets you crawl your site and monitor over 100 technical and on page SEO issues.

Вот пошаговая инструкция по его использованию.

Шаг 1: Создайте проект

Add a domain manually or import it from Google Search Console.

Step 2: Run Your First Crawl

Set the crawl limit, then start the audit and wait a few minutes.

Ahrefs flags every issue as a Notice, Warning or Error.

Вот как это выглядит:

✓ Контрольная точка: The Overview report shows a health score out of 100.

Step 3: Fix Errors First

Clear red errors, then yellow warnings, then blue notices.

How to Use Ahrefs Traffic Estimation

Оценка интенсивности движения lets you estimate the search traffic any page or domain earns from search engines.

Вот пошаговая инструкция по его использованию.

Шаг 1: Введите URL-адрес

Paste a competitor’s domain, a subfolder or a single page.

Step 2: Read the Traffic Graph

The chart shows organic traffic and organic keywords over time.

Sudden drops usually point to an algorithm hit or a technical fault.

Вот как это выглядит:

✓ Контрольная точка: You can see which pages rank for the most valuable terms.

Step 3: Open Top Pages

Top pages ranks their web pages by traffic, so you see what works.

Как использовать Ahrefs Rank Tracker

Отслеживание рейтинга lets you track your google rankings and compare them against rivals.

Вот пошаговая инструкция по его использованию.

Шаг 1: Добавьте ключевые слова

Paste your target keywords, or import them from Google Search Console.

Шаг 2: Укажите местоположение и устройство.

Pick country, language and mobile or desktop.

Rankings differ sharply between устройства for the same given keyword.

Вот как это выглядит:

✓ Контрольная точка: Your first position report appears within a few hours.

Step 3: Add Competitors

Add up to five rivals so you can see which competitors rank above you.

Как использовать инструмент отчетности по SEO от Ahrefs

SEO Reporting Tool lets you turn raw seo metrics into a report a client can read in two minutes.

Вот пошаговая инструкция по его использованию.

Step 1: Pick Your Project

Open the dashboard and select the domain you want to report on.

Шаг 2: Выберите свои метрики

Add traffic, domain rating, keyword rankings and referring domains.

Cut anything the client will not act on.

Вот как это выглядит:

✓ Контрольная точка: A preview of the report opens in your browser.

Step 3: Schedule Delivery

Set a monthly email so the report sends itself.

Как использовать веб-аналитику Ahrefs

Веб-аналитика lets you see real visitor data beside your search data in one place.

Вот пошаговая инструкция по его использованию.

Step 1: Add the Script

Copy the snippet and paste it into the head of your web pages.

Step 2: Verify Tracking

Load your homepage, then check that the live counter moves.

Data starts collecting immediately, with no cookie banner needed.

Вот как это выглядит:

✓ Контрольная точка: Your first sessions appear in the dashboard.

Step 3: Compare Sources

Split traffic by channel to separate search from social and direct.

Как использовать Ahrefs Site Explorer

Исследователь сайта lets you study any domain’s backlink profile and organic keywords in one report.

Вот пошаговая инструкция по его использованию.

Step 1: Paste a Domain

Drop any URL into Ahrefs Site Explorer and press enter.

Step 2: Read the Overview

Check domain rating, referring domains and traffic in the top row.

Domain rating measures link strength on a 100-point scale.

Вот как это выглядит:

✓ Контрольная точка: The overview loads with backlink and traffic charts.

Step 3: Open Content Gap

Content gap reveals terms rivals rank for and you do not.

Советы и сочетания клавиш для Ahrefs Pro

After three years of daily use, these are the habits that save me the most time.

Клавиатурные сочетания

Скрытые функции, которые большинство людей упускают из виду.

• SEO Toolbar: Install the browser extension and see seo metrics on every search engine results pages listing you visit.
• Traffic potential: Ignore volume and sort by estimated traffic potential to find lucrative keywords others skip.
• Internal link opportunities: Site Audit suggests internal links based on the terms your pages already rank for.
• Радар бренда: Track how often Large Language Models cite your brand in conversational search results.
• Free Webmaster Tools: Free tools that let you audit and monitor a verified site with no paid plan.
• Ahrefs Academy: Free seo tutorials and courses that cover the whole keyword research process.

Here’s the dashboard view I check every Monday morning:

Распространенные ошибки, которых следует избегать (по данным Ahrefs)

Mistake #1: Chasing Volume Instead of Intent

Mistake #2: Treating Site Audit as a One-Off

Mistake #3: Copying Competitor Keywords Blindly

Устранение неполадок Ahrefs

Problem: Site Audit Crawls Zero Pages

Причина: Your robots.txt file blocks AhrefsBot, or the crawl needs JavaScript rendering.

Исправить: Allow AhrefsBot in robots.txt, then turn on JavaScript rendering in the crawl settings and rerun.

Problem: Rank Tracker Positions Do Not Match What I See

Причина: Your browser personalises results by location, history and device.

Исправить: Compare in an incognito window set to the same country and device as your tracked profile.

Problem: Traffic Estimates Look Too Low

Причина: Estimates only count organic keywords in the index for that country.

Исправить: Switch the country filter to worldwide, then cross-check against Google Search Console clicks.

Problem: New Pages Never Rank

Причина: The page targets a term far above your domain rating.

Исправить: You rank higher by matching intent, not by writing more. Rebuild the page around low difficulty keywords first.

📌 Примечание: If none of these fix your issue, contact Ahrefs support through the in-app chat.

Что такое Ahrefs?

Ahrefs is a search engine optimization platform built on its own web crawler.

It shows you what ranks, why it ranks, and which links hold it up.

Think of it as a telescope pointed at search engines.

It crawls the web, stores the links it finds, and turns that index into reports you can act on.

Посмотрите этот краткий обзор:

В его состав входят следующие ключевые особенности:

• Content Writing Helper: ИИ пишет помощник that grades your draft against top ranking pages
• Ключевые слова для поиска: The keyword research tool behind every campaign, with full keyword metrics
• Managing Backlinks: Full backlink profile data with new, lost and broken link reports
• Аудит объекта: Scheduled crawls that protect your site’s technical health
• Оценка интенсивности движения: Organic traffic estimates for any URL, folder or full domain
• Отслеживание рейтинга: Position tracking across countries, devices and search engine results pages
• SEO Reporting Tool: Scheduled exports and dashboards for clients or your own team
• Веб-аналитика: A lightweight, cookie-free analytics script included at no cost
• Site Explorer: The core research tool inside the Ahrefs SEO tools suite

Полный обзор смотрите в нашем разделе Обзор Ahrefs.

Here’s how the platform is laid out:

Цены Ahrefs

Вот сколько будет стоить Ahrefs в 2026 году:

Бесплатная пробная версия: No free trial. Ahrefs Webmaster Tools stays free for sites you verify yourself.

Гарантия возврата денег: No refunds, but you can cancel or downgrade at any point in the billing cycle.

Here’s the current plan breakdown:

💰 Лучшее соотношение цены и качества: Standard — it adds Content Explorer and far deeper historical data than Lite.

Ahrefs против альтернатив

How does Ahrefs compare with the rest of the market? Here’s the landscape:

Краткий выбор:

• Лучший вариант в целом: Ahrefs — the deepest link index and the fastest crawler
• Оптимальный бюджет: Ubersuggest — free keyword tools plus cheap paid tiers
• Лучший вариант для начинающих: Mangools — clean interface and gentle seo training material
• Лучший вариант для агентств: SE Ranking — white-label reports at a fraction of the cost

🎯 Альтернативы Ahrefs

Ищете альтернативы Ahrefs? Вот лучшие варианты:

• 🚀 Семруш: Wider toolkit covering ads, social and PR alongside search data.
• 💰 Ubersuggest: The cheapest way to get keyword suggestions and basic backlink data.
• 🎨 SEO для серферов: Grades drafts against top ranking pages while you write.
• ⚡ Контент Раптор: Builds briefs and outlines fast for teams publishing at volume.
• 🔒 Моз: Trusted domain authority scores and a large learn seo library.
• 🧠 Рейтинг SE: Strong AI visibility tracking and white-label client dashboards.
• 👶 Мангулы: The friendliest keyword research tool for first-time users.
• 🌟 Ranktracker: Focused position tracking with alerts at a low monthly price.

Полный список смотрите в нашем Альтернативы Ahrefs гид.

⚔️ Сравнение Ahrefs

Here’s how Ahrefs stacks up head to head:

• Ahrefs против Semrush: Ahrefs wins on link data and crawl speed. Semrush wins on breadth and paid ad reports.
• Ahrefs против Surfer SEO: Surfer edits better. Ahrefs researches better. Many teams pay for both.
• Ahrefs против Content Raptor: Content Raptor is cheaper for briefs. Ahrefs owns the underlying data.
• Ahrefs против Moz: Moz is easier for newcomers. Ahrefs finds far more referring domains per site.
• Рейтинг Ahrefs против SE: SE Ranking costs less for agencies. Ahrefs keeps a bigger index.
• Ahrefs против Ubersuggest: Ubersuggest suits hobby sites. Ahrefs suits anyone competing for money terms.
• Ahrefs против Mangools: Mangools is simpler and cheaper. Ahrefs handles enterprise scale research.
• Ahrefs против Ranktracker: Ranktracker tracks positions well. Ahrefs adds the research behind them.

Начните использовать Ahrefs прямо сейчас!

Вы научились использовать все основные функции Ahrefs:

• ✅ Content Writing Helper
• ✅ Исследователь ключевых слов
• ✅ Managing Backlinks
• ✅ Аудит сайта
• ✅ Оценка интенсивности движения
• ✅ Отслеживание рейтинга
• ✅ SEO Reporting Tool
• ✅ Веб-аналитика
• ✅ Обозреватель сайта

Следующий шаг: Pick one feature and try it today.

Большинство людей начинают с Keywords Explorer.

Here’s what my own dashboard looked like after the first month:

It takes less than five minutes to get your first report.

Часто задаваемые вопросы

Как работает Ahrefs?

Ahrefs runs its own web crawler. It stores links and rankings in a live index, then turns that data into backlink, keyword and site audit reports.

Как пользоваться инструментом Ahrefs?

Add a project and connect Google Search Console. Then run Site Explorer for competitor research, Keywords Explorer for keyword ideas, and Site Audit for technical checks.

Можно ли использовать Ahrefs бесплатно?

Yes, partly. Ahrefs Webmaster Tools gives free site audit and backlink data for sites you verify. Paid plans start at $108 per month.

Полезен ли Ahrefs для SEO?

Yes. Its link index is the largest of the major seo tools. The keyword metrics are accurate enough to plan a full content calendar.

В чём разница между Ahrefs и Semrush?

Ahrefs leads on backlink depth and crawl speed. Semrush covers more marketing ground, including paid ads, social posting and PR tracking.