Come usare Ahrefs: raggiungere il primo posto su Google nel 2026

Avvio rapido

Questa guida illustra tutte le funzionalità di Ahrefs:

• Iniziare — Crea il tuo account e configura il tuo primo progetto
• How to Use Content Writing Helper — Draft pages that match search intent from the first line
• Come utilizzare Keywords Explorer — Turn one seed keyword into thousands of keyword ideas
• How to Use Managing Backlinks — See every link pointing at your site and your rivals
• Come utilizzare Site Audit — Catch technical SEO faults before they cost you traffic
• — Analizza il traffico dei concorrenti e le pagine più visitate — Size up any market before you write a single article
• Come utilizzare Rank Tracker — Watch your keyword rankings move week by week
• How to Use SEO Reporting Tool — Send clients clean reports without building slides
• Come utilizzare gli strumenti di analisi web — Track real visits with a free privacy-first script
• Come utilizzare Site Explorer — Reverse engineer any competitor in under five minutes

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I have used Ahrefs daily for three years across client sites and my own site.

Every step below comes from real work, not from a product tour.

Ahrefs is one of the best known SEO tools in digital marketing.

Most people open it, run one report, and never touch the rest.

This guide shows you how to use Ahrefs feature by feature.

Step by step, with screenshots and the shortcuts I actually use.

Tutorial di Ahrefs

This How to Use Ahrefs tutorial walks through every tool in order, from your first project to advanced keyword research.

Ahrefs

Find the keywords your competitors rank for and the links holding them up. Ahrefs runs backlink analysis, keyword research and site audit crawls from one dashboard. Free Webmaster Tools let you audit your own site before you pay a cent.

PROVA AHREFS ORA →

LEGGI LA RECENSIONE COMPLETA →

ALTERNATIVE AHREFS →

Guida introduttiva ad Ahrefs

Before you touch any feature, finish this one-time setup.

Ci vogliono circa tre minuti.

Prima di iniziare, guarda questa breve panoramica:

Ora analizziamo passo passo ciascuna fase.

Passaggio 1: crea il tuo account

Go to the Ahrefs website and pick a plan that fits your workload.

Enter your email, set a password, and confirm the link in your posta in arrivo.

✓ Punto di controllo: You land on the empty dashboard.

Passaggio 2: Aggiungi il tuo primo progetto

A project can be a domain, a subfolder or a single URL.

Import it from Google Search Console, or add it manually and verify ownership.

Connecting search console also unlocks real click dati inside your reports.

✓ Punto di controllo: Your project appears on the dashboard with a crawl queued.

Step 3: Turn On Alerts

Open Alerts and add your domain for backlinks, mentions and keyword rankings.

Ahrefs then emails you when links or positions move.

How to Use Ahrefs Content Writing Helper

Content Writing Helper lets you draft and edit pages around target keywords without guessing what to cover.

Ecco come usarlo, passo dopo passo.

Step 1: Open the Content Helper

Open any project and click the Content Writing Helper tab.

Paste your draft or start from a blank page.

Step 2: Add Your Target Keyword

Enter your main keyword and the country you want to rank in.

Ahrefs pulls the top ranking pages for that given search query.

Ecco come si presenta:

✓ Punto di controllo: A coverage score appears beside your draft.

Step 3: Fill the Coverage Gaps

Work through the suggested subtopics one by one.

Write for your target audience first, then trim for search engines.

Come utilizzare Ahrefs Keywords Explorer

Esploratore di parole chiave lets you run your whole keyword research process inside one screen.

Ecco come usarlo, passo dopo passo.

Passaggio 1: Inserisci le tue parole chiave iniziali

Type a broad term like coffee machines into Keywords Explorer.

Seed keywords are the words that define your niche.

Ahrefs then lets you analyze keywords by clicks, cost and competition.

Step 2: Read the Keyword Metrics

Check search volume, keyword difficulty, clicks and estimated traffic potential.

Monthly search volume alone will mislead you, so read clicks too.

Ecco come si presenta:

✓ Punto di controllo: The matching terms report fills with keyword suggestions and related keywords.

Step 3: Filter for Low Difficulty Keywords

Set keyword difficulty below 20 and volume above 100.

Long tail keywords with four or more words convert best.

Specific keywords bring fewer visits but far more sign-ups.

How to Manage Backlinks in Ahrefs

Managing Backlinks lets you run backlink analysis on any site and find link building targets fast.

Ecco come usarlo, passo dopo passo.

Step 1: Open the Backlinks Report

Enter your domain in Site Explorer and click Backlinks.

You will see every live link and all referring domains.

Step 2: Study a Competitor Backlink Profile

Swap your domain for a competitor’s domain and repeat.

Sort a competitor’s backlinks by domain rating to find the strongest sites.

Ecco come si presenta:

✓ Punto di controllo: The report lists every backlinks pointing at the domain.

Step 3: Use Link Intersect

Link Intersect shows sites linking to rivals but not to your own site.

Come utilizzare Ahrefs Site Audit

Audit del sito lets you crawl your site and monitor over 100 technical and on page SEO issues.

Ecco come usarlo, passo dopo passo.

Passaggio 1: Creare un progetto

Add a domain manually or import it from Google Search Console.

Step 2: Run Your First Crawl

Set the crawl limit, then start the audit and wait a few minutes.

Ahrefs flags every issue as a Notice, Warning or Error.

Ecco come si presenta:

✓ Punto di controllo: The Overview report shows a health score out of 100.

Step 3: Fix Errors First

Clear red errors, then yellow warnings, then blue notices.

How to Use Ahrefs Traffic Estimation

Stima del traffico lets you estimate the search traffic any page or domain earns from search engines.

Ecco come usarlo, passo dopo passo.

Passaggio 1: Inserisci un URL

Paste a competitor’s domain, a subfolder or a single page.

Step 2: Read the Traffic Graph

The chart shows organic traffic and organic keywords over time.

Sudden drops usually point to an algorithm hit or a technical fault.

Ecco come si presenta:

✓ Punto di controllo: You can see which pages rank for the most valuable terms.

Step 3: Open Top Pages

Top pages ranks their web pages by traffic, so you see what works.

Come utilizzare Ahrefs Rank Tracker

Tracker di classifica lets you track your google rankings and compare them against rivals.

Ecco come usarlo, passo dopo passo.

Passaggio 1: Aggiungi le tue parole chiave

Paste your target keywords, or import them from Google Search Console.

Passaggio 2: Imposta posizione e dispositivo

Pick country, language and mobile or desktop.

Rankings differ sharply between dispositivi for the same given keyword.

Ecco come si presenta:

✓ Punto di controllo: Your first position report appears within a few hours.

Step 3: Add Competitors

Add up to five rivals so you can see which competitors rank above you.

Come utilizzare lo strumento di reporting SEO di Ahrefs

SEO Reporting Tool lets you turn raw seo metrics into a report a client can read in two minutes.

Ecco come usarlo, passo dopo passo.

Step 1: Pick Your Project

Open the dashboard and select the domain you want to report on.

Passaggio 2: Scegli le tue metriche

Add traffic, domain rating, keyword rankings and referring domains.

Cut anything the client will not act on.

Ecco come si presenta:

✓ Punto di controllo: A preview of the report opens in your browser.

Step 3: Schedule Delivery

Set a monthly email so the report sends itself.

Come utilizzare Ahrefs Web Analytics

Analisi web lets you see real visitor data beside your search data in one place.

Ecco come usarlo, passo dopo passo.

Step 1: Add the Script

Copy the snippet and paste it into the head of your web pages.

Step 2: Verify Tracking

Load your homepage, then check that the live counter moves.

Data starts collecting immediately, with no cookie banner needed.

Ecco come si presenta:

✓ Punto di controllo: Your first sessions appear in the dashboard.

Step 3: Compare Sources

Split traffic by channel to separate search from social and direct.

Come utilizzare Ahrefs Site Explorer

Esploratore del sito lets you study any domain’s backlink profile and organic keywords in one report.

Ecco come usarlo, passo dopo passo.

Step 1: Paste a Domain

Drop any URL into Ahrefs Site Explorer and press enter.

Step 2: Read the Overview

Check domain rating, referring domains and traffic in the top row.

Domain rating measures link strength on a 100-point scale.

Ecco come si presenta:

✓ Punto di controllo: The overview loads with backlink and traffic charts.

Step 3: Open Content Gap

Content gap reveals terms rivals rank for and you do not.

Suggerimenti e scorciatoie di Ahrefs Pro

After three years of daily use, these are the habits that save me the most time.

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• SEO Toolbar: Install the browser extension and see seo metrics on every search engine results pages listing you visit.
• Traffic potential: Ignore volume and sort by estimated traffic potential to find lucrative keywords others skip.
• Internal link opportunities: Site Audit suggests internal links based on the terms your pages already rank for.
• Radar del marchio: Track how often Large Language Models cite your brand in conversational search results.
• Free Webmaster Tools: Free tools that let you audit and monitor a verified site with no paid plan.
• Ahrefs Academy: Free seo tutorials and courses that cover the whole keyword research process.

Here’s the dashboard view I check every Monday morning:

Errori comuni da evitare con Ahrefs

Mistake #1: Chasing Volume Instead of Intent

Mistake #2: Treating Site Audit as a One-Off

Mistake #3: Copying Competitor Keywords Blindly

Risoluzione dei problemi di Ahrefs

Problem: Site Audit Crawls Zero Pages

Causa: Your robots.txt file blocks AhrefsBot, or the crawl needs JavaScript rendering.

Aggiustare: Allow AhrefsBot in robots.txt, then turn on JavaScript rendering in the crawl settings and rerun.

Problem: Rank Tracker Positions Do Not Match What I See

Causa: Your browser personalises results by location, history and device.

Aggiustare: Compare in an incognito window set to the same country and device as your tracked profile.

Problem: Traffic Estimates Look Too Low

Causa: Estimates only count organic keywords in the index for that country.

Aggiustare: Switch the country filter to worldwide, then cross-check against Google Search Console clicks.

Problem: New Pages Never Rank

Causa: The page targets a term far above your domain rating.

Aggiustare: You rank higher by matching intent, not by writing more. Rebuild the page around low difficulty keywords first.

📌 Nota: If none of these fix your issue, contact Ahrefs support through the in-app chat.

Che cos'è Ahrefs?

Ahrefs is a search engine optimization platform built on its own web crawler.

It shows you what ranks, why it ranks, and which links hold it up.

Think of it as a telescope pointed at search engines.

It crawls the web, stores the links it finds, and turns that index into reports you can act on.

Guarda questa breve panoramica:

Include le seguenti caratteristiche principali:

• Content Writing Helper: Scrittura di intelligenza artificiale assistente that grades your draft against top ranking pages
• Esplora parole chiave: The keyword research tool behind every campaign, with full keyword metrics
• Managing Backlinks: Full backlink profile data with new, lost and broken link reports
• Audit del sito: Scheduled crawls that protect your site’s technical health
• Stima del traffico: Organic traffic estimates for any URL, folder or full domain
• Tracker di classifica: Position tracking across countries, devices and search engine results pages
• SEO Reporting Tool: Scheduled exports and dashboards for clients or your own team
• Analisi web: A lightweight, cookie-free analytics script included at no cost
• Esploratore del sito: The core research tool inside the Ahrefs SEO tools suite

Per una recensione completa, consulta la nostra Recensione di Ahrefs.

Here’s how the platform is laid out:

Prezzi di Ahrefs

Ecco quanto costerà Ahrefs nel 2026:

Prova gratuita: No free trial. Ahrefs Webmaster Tools stays free for sites you verify yourself.

Garanzia di rimborso: No refunds, but you can cancel or downgrade at any point in the billing cycle.

Here’s the current plan breakdown:

💰 Miglior rapporto qualità-prezzo: Standard — it adds Content Explorer and far deeper historical data than Lite.

Ahrefs contro le alternative

How does Ahrefs compare with the rest of the market? Here’s the landscape:

Scelte rapide:

• Il migliore in assoluto: Ahrefs — the deepest link index and the fastest crawler
• Miglior budget: Ubersuggest — free keyword tools plus cheap paid tiers
• Ideale per principianti: Mangools — clean interface and gentle seo training material
• Ideale per le agenzie: SE Ranking — white-label reports at a fraction of the cost

🎯 Alternative ad Ahrefs

Cerchi alternative ad Ahrefs? Ecco le migliori opzioni:

• 🚀 Semrush: Wider toolkit covering ads, social and PR alongside search data.
• 💰 Ubersuggest: The cheapest way to get keyword suggestions and basic backlink data.
• 🎨 SEO per surfisti: Grades drafts against top ranking pages while you write.
• ⚡ Content Raptor: Builds briefs and outlines fast for teams publishing at volume.
• 🔒 Moz: Trusted domain authority scores and a large learn seo library.
• 🧠 Classifica SE: Strong AI visibility tracking and white-label client dashboards.
• 👶 Mangools: The friendliest keyword research tool for first-time users.
• 🌟 Ranktracker: Focused position tracking with alerts at a low monthly price.

Per l'elenco completo, consultare il nostro Alternative ad Ahrefs guida.

⚔️ Confronto Ahrefs

Here’s how Ahrefs stacks up head to head:

• Ahrefs contro Semrush: Ahrefs wins on link data and crawl speed. Semrush wins on breadth and paid ad reports.
• Ahrefs contro Surfer SEO: Surfer edits better. Ahrefs researches better. Many teams pay for both.
• Ahrefs contro Content Raptor: Content Raptor is cheaper for briefs. Ahrefs owns the underlying data.
• Ahrefs contro Moz: Moz is easier for newcomers. Ahrefs finds far more referring domains per site.
• Classifica Ahrefs vs SE: SE Ranking costs less for agencies. Ahrefs keeps a bigger index.
• Ahrefs contro Ubersuggest: Ubersuggest suits hobby sites. Ahrefs suits anyone competing for money terms.
• Ahrefs contro Mangools: Mangools is simpler and cheaper. Ahrefs handles enterprise scale research.
• Ahrefs contro Ranktracker: Ranktracker tracks positions well. Ahrefs adds the research behind them.

Inizia subito a usare Ahrefs

Hai imparato a utilizzare tutte le principali funzionalità di Ahrefs:

• ✅ Content Writing Helper
• ✅ Esplora parole chiave
• ✅ Managing Backlinks
• ✅ Audit del sito
• ✅ Scrittore di contenuti basato sull'IA
• ✅ Tracciatore di classifica
• ✅ SEO Reporting Tool
• ✅ Analisi web
• ✅ Esplora il sito

Passo successivo: Pick one feature and try it today.

La maggior parte delle persone inizia con Keywords Explorer.

Here’s what my own dashboard looked like after the first month:

It takes less than five minutes to get your first report.

Domande frequenti

Come funziona Ahrefs?

Ahrefs runs its own web crawler. It stores links and rankings in a live index, then turns that data into backlink, keyword and site audit reports.

Come si usa lo strumento Ahrefs?

Add a project and connect Google Search Console. Then run Site Explorer for competitor research, Keywords Explorer for keyword ideas, and Site Audit for technical checks.

È possibile utilizzare Ahrefs gratuitamente?

Yes, partly. Ahrefs Webmaster Tools gives free site audit and backlink data for sites you verify. Paid plans start at $108 per month.

Ahrefs è un buon strumento per la SEO?

Yes. Its link index is the largest of the major seo tools. The keyword metrics are accurate enough to plan a full content calendar.

Qual è la differenza tra Ahrefs e Semrush?

Ahrefs leads on backlink depth and crawl speed. Semrush covers more marketing ground, including paid ads, social posting and PR tracking.