Jak korzystać z Ahrefs: 1. pozycja w rankingu Google w 2026 roku

Szybki start

W tym przewodniku omówiono wszystkie funkcje Ahrefs:

• Rozpoczęcie pracy — Załóż konto i skonfiguruj swój pierwszy projekt
• How to Use Content Writing Helper — Draft pages that match search intent from the first line
• Jak korzystać z eksploratora słów kluczowych — Turn one seed keyword into thousands of keyword ideas
• How to Use Managing Backlinks — See every link pointing at your site and your rivals
• Jak korzystać z audytu witryny — Catch technical SEO faults before they cost you traffic
• Jak korzystać z szacowania ruchu — Size up any market before you write a single article
• Jak korzystać z Rank Tracker — Watch your keyword rankings move week by week
• How to Use SEO Reporting Tool — Send clients clean reports without building slides
• Jak korzystać z analityki internetowej — Track real visits with a free privacy-first script
• Jak korzystać z Site Explorera — Reverse engineer any competitor in under five minutes

Czas potrzebny: 5 minut na każdy film

Również w tym przewodniku: Profesjonalne porady | Typowe błędy | Rozwiązywanie problemów | Wycena | Alternatywy

Dlaczego warto zaufać temu przewodnikowi

I have used Ahrefs daily for three years across client sites and my own site.

Every step below comes from real work, not from a product tour.

Ahrefs is one of the best known SEO tools in digital marketing.

Most people open it, run one report, and never touch the rest.

This guide shows you how to use Ahrefs feature by feature.

Step by step, with screenshots and the shortcuts I actually use.

Samouczek Ahrefs

This How to Use Ahrefs tutorial walks through every tool in order, from your first project to advanced keyword research.

Ahrefs

Find the keywords your competitors rank for and the links holding them up. Ahrefs runs backlink analysis, keyword research and site audit crawls from one dashboard. Free Webmaster Tools let you audit your own site before you pay a cent.

WYPRÓBUJ AHREFS TERAZ →

PRZECZYTAJ CAŁĄ RECENZJĘ →

ALTERNATYWY DLA AHREFS →

Rozpoczęcie pracy z Ahrefs

Before you touch any feature, finish this one-time setup.

Zajmie to około trzech minut.

Obejrzyj najpierw ten krótki przegląd:

Przyjrzyjmy się teraz każdemu krokowi.

Krok 1: Utwórz swoje konto

Go to the Ahrefs website and pick a plan that fits your workload.

Enter your email, set a password, and confirm the link in your skrzynka odbiorcza.

✓ Punkt kontrolny: You land on the empty dashboard.

Krok 2: Dodaj swój pierwszy projekt

A project can be a domain, a subfolder or a single URL.

Import it from Google Search Console, or add it manually and verify ownership.

Connecting search console also unlocks real click dane inside your reports.

✓ Punkt kontrolny: Your project appears on the dashboard with a crawl queued.

Step 3: Turn On Alerts

Open Alerts and add your domain for backlinks, mentions and keyword rankings.

Ahrefs then emails you when links or positions move.

How to Use Ahrefs Content Writing Helper

Content Writing Helper lets you draft and edit pages around target keywords without guessing what to cover.

Oto jak z niego korzystać krok po kroku.

Step 1: Open the Content Helper

Open any project and click the Content Writing Helper tab.

Paste your draft or start from a blank page.

Step 2: Add Your Target Keyword

Enter your main keyword and the country you want to rank in.

Ahrefs pulls the top ranking pages for that given search query.

Oto jak to wygląda:

✓ Punkt kontrolny: A coverage score appears beside your draft.

Step 3: Fill the Coverage Gaps

Work through the suggested subtopics one by one.

Write for your target audience first, then trim for search engines.

Jak korzystać z narzędzia Ahrefs Keywords Explorer

Eksplorator słów kluczowych lets you run your whole keyword research process inside one screen.

Oto jak z niego korzystać krok po kroku.

Krok 1: Wprowadź słowa kluczowe

Type a broad term like coffee machines into Keywords Explorer.

Seed keywords are the words that define your niche.

Ahrefs then lets you analyze keywords by clicks, cost and competition.

Step 2: Read the Keyword Metrics

Check search volume, keyword difficulty, clicks and estimated traffic potential.

Monthly search volume alone will mislead you, so read clicks too.

Oto jak to wygląda:

✓ Punkt kontrolny: The matching terms report fills with keyword suggestions and related keywords.

Step 3: Filter for Low Difficulty Keywords

Set keyword difficulty below 20 and volume above 100.

Long tail keywords with four or more words convert best.

Specific keywords bring fewer visits but far more sign-ups.

How to Manage Backlinks in Ahrefs

Managing Backlinks lets you run backlink analysis on any site and find link building targets fast.

Oto jak z niego korzystać krok po kroku.

Step 1: Open the Backlinks Report

Enter your domain in Site Explorer and click Backlinks.

You will see every live link and all referring domains.

Step 2: Study a Competitor Backlink Profile

Swap your domain for a competitor’s domain and repeat.

Sort a competitor’s backlinks by domain rating to find the strongest sites.

Oto jak to wygląda:

✓ Punkt kontrolny: The report lists every backlinks pointing at the domain.

Step 3: Use Link Intersect

Link Intersect shows sites linking to rivals but not to your own site.

Jak korzystać z audytu witryny Ahrefs

Audyt witryny lets you crawl your site and monitor over 100 technical and on page SEO issues.

Oto jak z niego korzystać krok po kroku.

Krok 1: Utwórz projekt

Add a domain manually or import it from Google Search Console.

Step 2: Run Your First Crawl

Set the crawl limit, then start the audit and wait a few minutes.

Ahrefs flags every issue as a Notice, Warning or Error.

Oto jak to wygląda:

✓ Punkt kontrolny: The Overview report shows a health score out of 100.

Step 3: Fix Errors First

Clear red errors, then yellow warnings, then blue notices.

How to Use Ahrefs Traffic Estimation

Oszacowanie ruchu lets you estimate the search traffic any page or domain earns from search engines.

Oto jak z niego korzystać krok po kroku.

Krok 1: Wprowadź adres URL

Paste a competitor’s domain, a subfolder or a single page.

Step 2: Read the Traffic Graph

The chart shows organic traffic and organic keywords over time.

Sudden drops usually point to an algorithm hit or a technical fault.

Oto jak to wygląda:

✓ Punkt kontrolny: You can see which pages rank for the most valuable terms.

Step 3: Open Top Pages

Top pages ranks their web pages by traffic, so you see what works.

Jak korzystać z narzędzia Ahrefs Rank Tracker

Śledzenie pozycji lets you track your google rankings and compare them against rivals.

Oto jak z niego korzystać krok po kroku.

Krok 1: Dodaj swoje słowa kluczowe

Paste your target keywords, or import them from Google Search Console.

Krok 2: Ustaw lokalizację i urządzenie

Pick country, language and mobile or desktop.

Rankings differ sharply between urządzenia for the same given keyword.

Oto jak to wygląda:

✓ Punkt kontrolny: Your first position report appears within a few hours.

Step 3: Add Competitors

Add up to five rivals so you can see which competitors rank above you.

Jak korzystać z narzędzia Ahrefs SEO Reporting Tool

SEO Reporting Tool lets you turn raw seo metrics into a report a client can read in two minutes.

Oto jak z niego korzystać krok po kroku.

Step 1: Pick Your Project

Open the dashboard and select the domain you want to report on.

Krok 2: Wybierz swoje metryki

Add traffic, domain rating, keyword rankings and referring domains.

Cut anything the client will not act on.

Oto jak to wygląda:

✓ Punkt kontrolny: A preview of the report opens in your browser.

Step 3: Schedule Delivery

Set a monthly email so the report sends itself.

Jak korzystać z narzędzia Ahrefs Web Analytics

Analityka internetowa lets you see real visitor data beside your search data in one place.

Oto jak z niego korzystać krok po kroku.

Step 1: Add the Script

Copy the snippet and paste it into the head of your web pages.

Step 2: Verify Tracking

Load your homepage, then check that the live counter moves.

Data starts collecting immediately, with no cookie banner needed.

Oto jak to wygląda:

✓ Punkt kontrolny: Your first sessions appear in the dashboard.

Step 3: Compare Sources

Split traffic by channel to separate search from social and direct.

Jak korzystać z Ahrefs Site Explorer

Eksplorator witryn lets you study any domain’s backlink profile and organic keywords in one report.

Oto jak z niego korzystać krok po kroku.

Step 1: Paste a Domain

Drop any URL into Ahrefs Site Explorer and press enter.

Step 2: Read the Overview

Check domain rating, referring domains and traffic in the top row.

Domain rating measures link strength on a 100-point scale.

Oto jak to wygląda:

✓ Punkt kontrolny: The overview loads with backlink and traffic charts.

Step 3: Open Content Gap

Content gap reveals terms rivals rank for and you do not.

Porady i skróty Ahrefs Pro

After three years of daily use, these are the habits that save me the most time.

Skróty klawiaturowe

Ukryte funkcje, których większość ludzi nie dostrzega

• SEO Toolbar: Install the browser extension and see seo metrics on every search engine results pages listing you visit.
• Traffic potential: Ignore volume and sort by estimated traffic potential to find lucrative keywords others skip.
• Internal link opportunities: Site Audit suggests internal links based on the terms your pages already rank for.
• Radar marki: Track how often Large Language Models cite your brand in conversational search results.
• Free Webmaster Tools: Free tools that let you audit and monitor a verified site with no paid plan.
• Ahrefs Academy: Free seo tutorials and courses that cover the whole keyword research process.

Here’s the dashboard view I check every Monday morning:

Typowe błędy w Ahrefs, których należy unikać

Mistake #1: Chasing Volume Instead of Intent

Mistake #2: Treating Site Audit as a One-Off

Mistake #3: Copying Competitor Keywords Blindly

Rozwiązywanie problemów z Ahrefs

Problem: Site Audit Crawls Zero Pages

Przyczyna: Your robots.txt file blocks AhrefsBot, or the crawl needs JavaScript rendering.

Naprawić: Allow AhrefsBot in robots.txt, then turn on JavaScript rendering in the crawl settings and rerun.

Problem: Rank Tracker Positions Do Not Match What I See

Przyczyna: Your browser personalises results by location, history and device.

Naprawić: Compare in an incognito window set to the same country and device as your tracked profile.

Problem: Traffic Estimates Look Too Low

Przyczyna: Estimates only count organic keywords in the index for that country.

Naprawić: Switch the country filter to worldwide, then cross-check against Google Search Console clicks.

Problem: New Pages Never Rank

Przyczyna: The page targets a term far above your domain rating.

Naprawić: You rank higher by matching intent, not by writing more. Rebuild the page around low difficulty keywords first.

📌 Notatka: If none of these fix your issue, contact Ahrefs support through the in-app chat.

Czym jest Ahrefs?

Ahrefs is a search engine optimization platform built on its own web crawler.

It shows you what ranks, why it ranks, and which links hold it up.

Think of it as a telescope pointed at search engines.

It crawls the web, stores the links it finds, and turns that index into reports you can act on.

Obejrzyj ten krótki przegląd:

Zawiera następujące kluczowe funkcje:

• Content Writing Helper: Pisanie AI asystent that grades your draft against top ranking pages
• Eksplorator słów kluczowych: The keyword research tool behind every campaign, with full keyword metrics
• Managing Backlinks: Full backlink profile data with new, lost and broken link reports
• Audyt witryny: Scheduled crawls that protect your site’s technical health
• Oszacowanie ruchu: Organic traffic estimates for any URL, folder or full domain
• Śledzenie pozycji w rankingu: Position tracking across countries, devices and search engine results pages
• SEO Reporting Tool: Scheduled exports and dashboards for clients or your own team
• Analityka internetowa: A lightweight, cookie-free analytics script included at no cost
• Eksplorator witryn: The core research tool inside the Ahrefs SEO tools suite

Aby zapoznać się z pełną recenzją, zobacz naszą Recenzja Ahrefs.

Here’s how the platform is laid out:

Cennik Ahrefs

Oto ile kosztuje Ahrefs w 2026 roku:

Bezpłatny okres próbny: No free trial. Ahrefs Webmaster Tools stays free for sites you verify yourself.

Gwarancja zwrotu pieniędzy: No refunds, but you can cancel or downgrade at any point in the billing cycle.

Here’s the current plan breakdown:

💰 Najlepszy stosunek jakości do ceny: Standard — it adds Content Explorer and far deeper historical data than Lite.

Ahrefs kontra alternatywy

How does Ahrefs compare with the rest of the market? Here’s the landscape:

Szybkie typy:

• Najlepszy ogółem: Ahrefs — the deepest link index and the fastest crawler
• Najlepszy budżet: Ubersuggest — free keyword tools plus cheap paid tiers
• Najlepsze dla początkujących: Mangools — clean interface and gentle seo training material
• Najlepsze dla agencji: SE Ranking — white-label reports at a fraction of the cost

🎯 Alternatywy dla Ahrefs

Szukasz alternatyw dla Ahrefs? Oto najlepsze opcje:

• 🚀 Semrush: Wider toolkit covering ads, social and PR alongside search data.
• 💰 Ubersuggest: The cheapest way to get keyword suggestions and basic backlink data.
• 🎨 SEO dla surferów: Grades drafts against top ranking pages while you write.
• ⚡ Treść Raptor: Builds briefs and outlines fast for teams publishing at volume.
• 🔒 Moz: Trusted domain authority scores and a large learn seo library.
• 🧠 Ranking SE: Strong AI visibility tracking and white-label client dashboards.
• 👶 Mangoole: The friendliest keyword research tool for first-time users.
• 🌟 Ranktracker: Focused position tracking with alerts at a low monthly price.

Aby zobaczyć pełną listę, zobacz naszą Alternatywy dla Ahrefs przewodnik.

⚔️ Porównanie Ahrefs

Here’s how Ahrefs stacks up head to head:

• Ahrefs kontra Semrush: Ahrefs wins on link data and crawl speed. Semrush wins on breadth and paid ad reports.
• Ahrefs kontra Surfer SEO: Surfer edits better. Ahrefs researches better. Many teams pay for both.
• Ahrefs kontra Content Raptor: Content Raptor is cheaper for briefs. Ahrefs owns the underlying data.
• Ahrefs kontra Moz: Moz is easier for newcomers. Ahrefs finds far more referring domains per site.
• Ahrefs kontra ranking SE: SE Ranking costs less for agencies. Ahrefs keeps a bigger index.
• Ahrefs kontra Ubersuggest: Ubersuggest suits hobby sites. Ahrefs suits anyone competing for money terms.
• Ahrefs kontra Mangools: Mangools is simpler and cheaper. Ahrefs handles enterprise scale research.
• Ahrefs kontra Ranktracker: Ranktracker tracks positions well. Ahrefs adds the research behind them.

Zacznij korzystać z Ahrefs już teraz

Nauczyłeś się korzystać ze wszystkich głównych funkcji Ahrefs:

• ✅ Content Writing Helper
• ✅ Eksplorator słów kluczowych
• ✅ Managing Backlinks
• ✅ Audyt witryny
• ✅ Szacowanie ruchu
• ✅ Śledzenie pozycji
• ✅ SEO Reporting Tool
• ✅ Analityka internetowa
• ✅ Eksplorator witryn

Następny krok: Pick one feature and try it today.

Większość osób zaczyna od narzędzia Keywords Explorer.

Here’s what my own dashboard looked like after the first month:

It takes less than five minutes to get your first report.

Często zadawane pytania

Jak działa Ahrefs?

Ahrefs runs its own web crawler. It stores links and rankings in a live index, then turns that data into backlink, keyword and site audit reports.

Jak korzystać z narzędzia Ahrefs?

Add a project and connect Google Search Console. Then run Site Explorer for competitor research, Keywords Explorer for keyword ideas, and Site Audit for technical checks.

Czy można używać Ahrefs za darmo?

Yes, partly. Ahrefs Webmaster Tools gives free site audit and backlink data for sites you verify. Paid plans start at $108 per month.

Czy Ahrefs jest dobry dla SEO?

Yes. Its link index is the largest of the major seo tools. The keyword metrics are accurate enough to plan a full content calendar.

Jaka jest różnica między Ahrefs i Semrush?

Ahrefs leads on backlink depth and crawl speed. Semrush covers more marketing ground, including paid ads, social posting and PR tracking.