⚡ Quick Verdict:
- Preisgestaltung: Instantly starts at $30/month. Lemlist starts at $63/month per user.
- Ideal für: Instantly for high-volume cold emailing from multiple email accounts. Lemlist for personalized outreach across multiple channels.
- Hauptunterschied: Instantly connects unlimited email accounts with inbox rotation. Lemlist adds LinkedIn and calls to the same sequence.
- Our pick: Lemlist for most sales teams, because one lemlist account covers multi channel prospecting without a second tool.
Instantly and Lemlist both automate cold outreach.
They do not chase the same buyer.
Instantly is built to send thousands of cold emails from many mailboxes.
Lemlist is built for personalized messages across email, LinkedIn, and phone.
Your sales process decides which one fits.
Überblick
This Instantly vs Lemlist comparison covers pricing plans, key features, and ease of use.
We read documentation, pricing pages, and G2 reviews for both tools.
Our writers also spent hands-on time inside each platform directly.
Those notes sit in the “What Our Team Noticed” sections below.
By the end you will know which sales software fits your Geschäft.
Was bedeutet „sofort“?
Instantly is a cold email platform for outbound sales teams.
It connects unlimited email accounts and spreads sends across all of them.
That step is called inbox rotation, and it keeps daily volume per mailbox low.
The platform bundles a lead finder, a unified inbox, and campaign analytics.
Sofort CRM sits on top, so you can manage leads without a second tool.
The walkthrough below shows how campaigns Instantly builds actually run.
Sofort
Built for volume. Connect unlimited mailboxes and warm them all up. The 14-day free trial needs no long commitment.
Sofortige Preisgestaltung
Here is what access to Instantly costs today.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| Wachstum | 30 $/Monat | Kleinunternehmen teams starting cold email |
| Hyperwachstum | 77,60 €/Monat | Teams, die Outreach-Kampagnen skalieren |
| Lichtgeschwindigkeit | 286,30 €/Monat | Agencies sending at very high volume |
| Unternehmen | Brauch | Ich habe den Support dreimal kontaktiert. Die Antwortzeiten reichten von wenigen Stunden bis zu über einem Tag. Einige Nutzer berichten, dass die Kündigung schwierig sei. |
Pricing verified August 2026.
Kostenlose Testversion: Instantly offers a 14-day free trial for new users.
Geld-zurück-Garantie: No published refund window. Monthly plans stop at renewal.
📌 Notiz: Sending, lead credits, and the CRM are sold as separate add ons. Check what your basic plan covers before you upgrade.
⚠️ Warnung: Our table lists the outreach plans from our data source. Instantly CRM is billed on its own, and public reports put it near $97 per month for unlimited seats. Confirm both numbers on the vendor page before you buy.
Wichtigste Vorteile von Sofort
Here is what makes Instantly worth a look:
- Unbegrenzte Anzahl an Postfächern: Connect as many sending addresses as you own. Unlimited email warmups run on every one of them.
- Lead finder feature: Search a vast database of 160 million contacts. Multiple filters narrow it down to your target audience.
- Unibox: Replies from multiple accounts land in a single place. That saves clicking between tabs all morning.
- Analysen: Dashboards generate detailed reports on opens, replies, and booked calls. You can fine tune subject lines from the same screen.
- Automatisierung: Schedules and follow ups take over repetitive tasks. Sales productivity climbs when nobody chases a spreadsheet.
- CRM feature: Deal stages track a simple sales pipeline. Contact management and lead management live beside the campaigns.
What Our Team Noticed
Unser Schriftsteller set up a lemlist account and an Instantly workspace in the same week. Here is what stood out on the Instantly side:
The clip below covers the same hands-on session in more detail.
Sofortige Vor- und Nachteile
✅ Vorteile
- Unlimited email accounts and unlimited email warmups on paid plans
- Lead finder with 160 million contacts and multiple filters
- Beginner-friendly interface that new users pick up fast
- Inbox rotation spreads sends and protects email deliverability
❌ Nachteile
- Instantly CRM is billed separately and raises the real monthly cost
- Customizable fields are thin, and minimal api integration limits custom workflows
- G2 reviews report glitches and export limits that slow teams down
- Support replies can lag when deliverability drops
Was ist Lemlist?
Lemlist ist eine Vertriebsplattform für die Kaltakquise.
Founded in 2018, it now serves over 37,000 businesses in more than 100 countries.
One sequence can mix email, LinkedIn steps, and cold calling.
Lemwarm handles email warm up so messages skip spam folders.
Der Tonhöhe is quality over raw volume.
Watch how a multi channel sequence gets assembled step by step.
🏆 Winner: Lemlist
Email, LinkedIn, and calls in one flow. A lead database of 450 million contacts feeds it. Try it free for 14 days.
Lemlist-Preisgestaltung
Lemlist pricing is charged per seat, not per workspace.
| Planen | Preis | Am besten geeignet für |
|---|---|---|
| E-Mail-Profi | 63 US-Dollar pro Monat und Nutzer | Solo senders who need warm up and deliverability |
| Multichannel-Experte | 87 US-Dollar pro Monat und Nutzer | Teams adding LinkedIn and calls |
| Unternehmen | Brauch | Große Vertriebsteams mit individuellen Anforderungen |
Pricing verified August 2026.
Kostenlose Testversion: Lemlist runs a 14-day free trial with most features unlocked.
Geld-zurück-Garantie: No published refund window. Seats cancel at the next renewal date.
📌 Notiz: Per-seat billing means a five-person sales team pays five times the plan price. There is no free plan, only the trial.
⚠️ Warnung: Public plan pages have also listed four tiers, with Email Starter near $39 and Outreach Scale near $159 per month. Our table follows the figures in our data source, so check the vendor page before you buy.
Wichtigste Vorteile von Lemlist
Here is where Lemlist earns its price:
- Lead database: Over 450 million contacts sit behind the email finder. Waterfall enrichment returns verified emails and verified phone numbers.
- Custom intro lines: The AI Copilot reads linkedin profiles and drafts icebreakers. Incorporating custom intro lines takes seconds instead of minutes.
- Personalized landing pages: Customized images and dynamic landing pages change per recipient. Each prospect sees their own name or logo.
- Lemwarm: The most advanced warm up in the tool lifts sender reputation first. It doubles as a deliverability booster once campaigns start.
- Multichannel-Kommunikation: Email, linkedin messages, and calls run inside one flow. Conditions branch on what the prospect does next.
- Integrationen: Lemlist integriert sich mit HubSpot, Salesforce und Pipedrive. A chrome extension pulls contact details from linkedin sales navigator.
What Our Team Noticed
Our writer then built a short multichannel sequence in Lemlist and watched the replies land. Here is what stood out:
Lemlist: Vor- und Nachteile
✅ Vorteile
- Lead database of over 450 million contacts with verified emails
- Email, LinkedIn, and calls run inside one sequence
- Lemwarm lifts email deliverability before campaigns start
- Dynamic landing pages and customized images raise reply rates
❌ Nachteile
- Per-seat pricing gets steep for a growing sales team
- Poor customer support is a repeat theme among lemlist users
- Email tracking counts your own clicks as opens
- Advanced features carry a steep learning curve
Funktionsvergleich
Both tools send cold emails, but they aim at different jobs. The table below sums up the key features before we go deeper.
| Besonderheit | Sofort | Lemliste |
|---|---|---|
| Startpreis | 30 $/Monat | 63 US-Dollar pro Monat und Nutzer |
| Kostenlose Testversion | ✅ 14 Tage | ✅ 14 Tage |
| Unbegrenzte E-Mail-Konten | ✅ | ❌ (pro Sitzplatz) |
| Posteingangsrotation | ✅ | ✅ |
| Lead-Datenbank | 160M contacts | Mehr als 450 Millionen Kontakte |
| LinkedIn & Calls in Sequence | ❌ | ✅ |
| Dynamic Landing Pages | ❌ | ✅ |
| Integriertes CRM | ✅ (billed separately) | ❌ (integrates instead) |
| Am besten geeignet für | High-volume cold emailing | Sie benötigen 100%ige Genauigkeit ohne Fehlalarme. |
1. Email Accounts and Inbox Rotation
Sofort: You can attach unlimited email accounts on any paid plan. Inbox rotation then splits each campaign across those mailboxes. Volume per address stays low, which is how teams send thousands of messages without torching a domain.
Lemliste: Inbox rotation exists here too, and it works the same way. The difference is billing. Seats are priced per user, so connecting many sending domains costs more than it does on the runner-up.
2. Warm Up and Deliverability
Sofort: Unlimited email warmups run in the background at no extra charge. Accounts trade real replies inside a private network. G2 reviews single this out as one of the more useful features for new domains.
Lemliste: Lemwarm ships with every paid plan and doubles as a deliverability booster. It raises sending volume gradually while engaging real accounts. It also watches domain reputation and tells you when messages risk spam folders.
⚠️ Warnung: Warm up and deliverability tools cut risk, they do not remove it. G2 reviews for both platforms mention sudden drops in inbox placement.
3. Lead Finder and Contact Data
Sofort: The lead finder searches 160 million contacts, and the wider B2B finder reaches 450 million. Search filters cut the list by title, industry, and size. You can also connect Google or Outlook, or upload a CSV of your own leads.
Lemliste: The email finder pulls from a lead database of over 450 million contacts. Waterfall enrichment checks several sources before it marks an address as valid.
Phone data comes from the same enrichment step, which matters if your outreach campaign includes dialling.
4. Campaign Builder and Email Templates
Sofort: The builder is plain and quick to learn. A/B testing, spintax, and deliverability scoring sit inside each campaign. Kleinunternehmen teams get running on the first afternoon.
Lemliste: Ready-made email templates come with the account, and the AI Copilot drafts full sequences. Lemlist campaigns branch on prospect behaviour, so a reply, an open, or silence each trigger different follow ups.
5. Personalization at Scale
Sofort: AI prompts read company data and write relevant opening lines. It is solid personalized outreach for email. Unlike Lemlist, there are no per-recipient images or pages.
Lemliste: This is the strongest part of the product. Customized images, GIFs, and personalized landing pages drop into each message. Dynamic landing pages can carry a prospect’s logo and their own booking link.
6. CRM und Lead-Management
Sofort: Instantly CRM handles customer relationship management next to the campaigns. Deal stages, task automation, and a website tracking pixel are included. The catch is depth. Compared with other crms it offers thinner reporting and minimal api integration.
Lemliste: There is no built-in crm system here. Lemlist integrates with HubSpot, Salesforce, and Pipedrive instead, and syncs activity both ways. If you already run crm software, that keeps customer relationships in one record.
7. Multichannel-Kommunikation
Sofort: Email is the whole story. AI prompts personalise each send, and calls or SMS tracking cost extra. For pure cold outreach campaigns that is fine, but linkedin prospecting needs another tool.
Lemliste: One sequence can hold an email, a LinkedIn visit, a connection request, and a cloud call. Multi channel prospecting is the reason most buyers pick it. Sales engagement stays in a single flow instead of three tabs.
8. Unified Inbox and Reply Handling
Sofort: Unibox is the unified inbox for replies from multiple email accounts. Positive answers get tagged so nothing sits unread. It keeps your team from opening ten mailboxes each morning.
Lemliste: The inbox stitches email replies and linkedin messages into one thread per prospect. Call notes attach to the same record. You see the full history before you answer.
9. Analytics and Detailed Reports
Sofort: Campaign analytics track opens, replies, and bookings over time. The CRM adds pipeline value and closing rates. Export limits on lower tiers annoy teams who want raw data in a spreadsheet.
Lemliste: Reports break performance down by channel, so email and LinkedIn are scored apart. That helps you spot which step actually books meetings. Both platforms offer in app support chat if a number looks wrong.
10. Preisgestaltung & Kosten
Here are the plans side by side.
| Stufe | Sofort | Lemliste |
|---|---|---|
| Eintrag | Wachstum: 30 $/Monat | Email Pro: $63/month per user |
| Mitte | Hyperwachstum: 77,60 $/Monat | Multichannel Expert: $87/month per user |
| Hohes Volumen | Lichtgeschwindigkeit: 286,30 $/Monat | ❌ |
| Brauch | Unternehmen: Benutzerdefiniert | Unternehmen: Benutzerdefiniert |
Sofort: Entry cost is less than half of the winner, and mailboxes are unlimited. Watch the extras though. The CRM, calls, and SMS tracking are separate add ons that stack up fast.
Lemliste: You pay more per seat, and you get the lead database, lemwarm, and multichannel steps inside that price. For a two-person team chasing more deals, the higher rate often beats buying three tools.
Verschiedene Szenarien
| Falls Sie Folgendes benötigen: | Wählen | Warum |
|---|---|---|
| The lowest monthly cost | Sofort | Ab 30 $/Monat |
| Many sending domains | Sofort | Unlimited mailboxes included |
| LinkedIn plus email | Lemliste | One multichannel sequence |
| Per-recipient images and pages | Lemliste | Dynamic landing pages |
| A built-in pipeline | Sofort | Instantly CRM included |
| The biggest contact pool | Lemliste | 450M+ verified records |
💰 Ihr Budget
Instantly wins the sticker price by a wide margin. Count the add ons first, because the CRM and calling change that maths quickly.
🔌 Dein Tech-Stack
Lemlist plugs into HubSpot, Salesforce, Pipedrive, and Google Calendar for booking. Instantly connects to fewer other tools, so map your sales processes before you commit.
📝 Ihr Outreach-Stil
High-volume email campaigns favour the cheaper seat and unlimited mailboxes. Hand-picked lead generation campaigns aimed at 200 accounts favour the winner.
🎓 Dein Erfahrungslevel
The features Instantly ships are simpler, and beginners get a first campaign live fast. Lemlist rewards people who already understand sales outreach sequencing.
🆓 Kostenlose Testversionen und Demos
Both give you 14 days. Run one real segment of potential customers through each, not a dummy list.
🛟 Supportoptionen
Neither support team gets glowing marks. Lemlist’s customer support draws mixed reviews, and Instantly customers report slow replies during deliverability incidents.
Umstellungsleitfaden
Already on one of them? Here is what changes if you move.
🔄 Wechsel von Instantly zu Lemlist?
✅ Was Sie davon haben:
- LinkedIn steps and calls inside the same sequence
- Dynamic landing pages and per-recipient images
- A larger pool of verified contact records
❌ Was Sie verlieren werden:
- Unlimited mailboxes on one flat fee
- The built-in pipeline for closing deals
- The lower entry price
📋 So wechseln Sie:
- Export your lists and sequences from Instantly as CSV
- Start the Lemlist trial and reconnect your sending domains
- Run lemwarm for two weeks before you resume sending
🔄 Wechsel von Lemlist zu Instantly?
✅ Was Sie davon haben:
- Unlimited mailboxes without extra seats
- A cheaper entry plan for lead generation at volume
- A pipeline view without buying separate crm software
❌ Was Sie verlieren werden:
- Multichannel sequencing across LinkedIn and phone
- Custom pages and image personalisation
- Channel-level reporting
📋 So wechseln Sie:
- Download your leads and reply history from Lemlist
- Open an Instantly trial and add your mailboxes
- Rebuild sequences as email-only steps, then automate follow ups
What Our Review Didn’t Cover
This comparison looked at solo senders and small teams doing cold email. We did not measure inbox placement over months, and we did not test enterprise contracts or custom quotes. Deliverability results swing with your domain age, list quality, and copy, so your numbers will differ from anyone else’s. Newsletter-style email marketing sits outside both products as well.
Endgültiges Urteil
| Kategorie | Gewinner |
|---|---|
| 💰 Preisgestaltung | Sofort |
| 📬 Sending Volume | Sofort |
| 🔥 Warm Up | Lemliste |
| 🎯 Personalisierung | Lemliste |
| 🔗 Mehrkanal | Lemliste |
| 🗂️ Built-in CRM | Sofort |
| 📊 Berichtstiefe | Lemliste |
| 🏆 Gesamtsieger | Lemliste |
🏆 GEWINNER: LEMLIST
Lemlist wins 4 of 7 categories.
Ideal für: Personalized outreach, LinkedIn prospecting, agencies selling high-ticket offers
These two products answer different questions. Instantly asks how much mail you can send safely. Lemlist asks how well each message can land.
Instantly is the better buy for high-volume cold emailing on a tight budget. Unlimited mailboxes plus free warmups is a real edge, and the CRM covers basic lead tracking.
Lemlist takes the overall win because it does more per prospect. If your deals are worth chasing across email, LinkedIn, and phone, the extra seat cost pays for itself in booked calls.
Mehr von Sofort verglichen
Here is how Instantly holds up against other sales automation tools:
Instantly vs Smartlead
Gewinnt sofort bei: Cleaner reporting screens, a friendlier first-week setup, a bundled pipeline view
Smartlead punktet in folgenden Bereichen: Sub-account management for agencies, a deeper API, white-label client portals
Sofort gegen Apollo
Gewinnt sofort bei: Unlimited mailboxes, stronger warm up, lower entry price for pure email automation
Apollo gewinnt in folgender Kategorie: Richer buyer intent data, dialler and call recording, a deeper record of customer relationships
Instantly vs Saleshandy
Gewinnt sofort bei: Larger contact pool, more mature deliverability network, tagging inside the shared inbox
Saleshandy gewinnt in: Cheaper starting tier, simpler billing with fewer add ons, generous sending caps for small teams
Instantly vs Snov
Gewinnt sofort bei: Higher safe sending volume, better inbox rotation, a stronger fit for outbound-only teams
Snov gewinnt in folgender Kategorie: Free tier for testing, a browser prospecting extension, tighter email verification credits
Mehr von Lemlist im Vergleich
Hunting for a Lemlist alternative? These are the better alternatives to weigh:
Lemlist vs Klenty
Lemlist gewinnt in: Image and page personalisation, a bigger contact database, sharper channel reporting
Klenty gewinnt in folgender Kategorie: Faster support replies, lower per-seat cost, tighter two-way CRM sync for sales processes
Lemlist gegen Apollo
Lemlist gewinnt in: Warm up quality, per-recipient creative, cleaner sequence branching for personalized outreach
Apollo gewinnt in folgender Kategorie: One platform for data and dialling, intent signals, a usable free tier
Lemlist gegen Specht
Lemlist gewinnt in: LinkedIn and call steps, a built-in email finder, AI drafting for first lines
Woodpecker gewinnt in: Agency-friendly pricing, simpler screens for beginners, careful daily sending limits
Lemlist vs Saleshandy
Lemlist gewinnt in: Multichannel steps, richer automation features, landing pages built for real customers
Saleshandy gewinnt in: Budget pricing, unlimited mailbox connections, other features aimed at high-volume senders
Häufig gestellte Fragen
Verfügt Instantly über ein CRM-System?
Yes. Instantly CRM tracks deals, tasks, and pipeline value beside your campaigns. It is billed separately from the outreach plans, so check the current rate before you subscribe.
Wozu dient lemlist?
It runs cold outreach across email, LinkedIn, and phone from one sequence. Teams use it to find verified contacts, personalise messages, and book meetings.
Kann man lemlist kostenlos nutzen?
Not permanently. Lemlist offers a 14-day free trial with most features unlocked, but there is no free plan afterwards. Paid seats start at $63 per month.
Ist Instantly für Kaltakquise-E-Mails geeignet?
Yes, especially at volume. Unlimited mailboxes, free warmups, and inbox rotation keep per-address sending low. That combination is why high-output teams pick it.
Ist Lemlist besser als Apollo?
For personalised sequences and warm up, yes. Apollo is the best alternative if you want prospecting data and a dialler in the same subscription.
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