⚡ Краткий вывод:
- Цены: Instantly starts at $30/month. Lemlist starts at $63/month per user.
- Лучше всего подходит для: Instantly for high-volume cold emailing from multiple email accounts. Lemlist for personalized outreach across multiple channels.
- Ключевое отличие: Instantly connects unlimited email accounts with inbox rotation. Lemlist adds LinkedIn and calls to the same sequence.
- Наш выбор: Lemlist for most sales teams, because one lemlist account covers multi channel prospecting without a second tool.
Instantly and Lemlist both automate cold outreach.
They do not chase the same buyer.
Instantly is built to send thousands of cold emails from many mailboxes.
Lemlist is built for personalized messages across email, LinkedIn, and phone.
Your sales process decides which one fits.
Обзор
This Instantly vs Lemlist comparison covers pricing plans, key features, and ease of use.
We read documentation, pricing pages, and G2 reviews for both tools.
Our writers also spent hands-on time inside each platform directly.
Эти заметки находятся в разделах «Что заметила наша команда» ниже.
By the end you will know which sales software fits your бизнес.
Что такое «мгновенно»?
Instantly is a cold email platform for outbound sales teams.
It connects unlimited email accounts and spreads sends across all of them.
That step is called inbox rotation, and it keeps daily volume per mailbox low.
The platform bundles a lead finder, a unified inbox, and campaign analytics.
Немедленно CRM sits on top, so you can manage leads without a second tool.
The walkthrough below shows how campaigns Instantly builds actually run.
Немедленно
Built for volume. Connect unlimited mailboxes and warm them all up. The 14-day free trial needs no long commitment.
Мгновенное ценообразование
Here is what access to Instantly costs today.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Рост | 30 долларов в месяц | Малый бизнес teams starting cold email |
| Гиперрост | 77,60 долларов в месяц | Команды расширяют масштабы информационных кампаний. |
| Световая скорость | 286,30 долларов в месяц | Agencies sending at very high volume |
| Предприятие | Обычай | Большие команды с индивидуальными потребностями |
Pricing verified August 2026.
Бесплатная пробная версия: Instantly offers a 14-day free trial for new users.
Гарантия возврата денег: No published refund window. Monthly plans stop at renewal.
📌 Примечание: Sending, lead credits, and the CRM are sold as separate add ons. Check what your basic plan covers before you upgrade.
⚠️ Предупреждение: Our table lists the outreach plans from our data source. Instantly CRM is billed on its own, and public reports put it near $97 per month for unlimited seats. Confirm both numbers on the vendor page before you buy.
Основные преимущества мгновенного
Here is what makes Instantly worth a look:
- Неограниченное количество почтовых ящиков: Connect as many sending addresses as you own. Unlimited email warmups run on every one of them.
- Lead finder feature: Search a vast database of 160 million contacts. Multiple filters narrow it down to your target audience.
- Унибокс: Replies from multiple accounts land in a single place. That saves clicking between tabs all morning.
- Аналитика: Dashboards generate detailed reports on opens, replies, and booked calls. You can fine tune subject lines from the same screen.
- Автоматизация: Schedules and follow ups take over repetitive tasks. Sales productivity climbs when nobody chases a spreadsheet.
- CRM feature: Deal stages track a simple sales pipeline. Contact management and lead management live beside the campaigns.
Что заметила наша команда
Наш писатель set up a lemlist account and an Instantly workspace in the same week. Here is what stood out on the Instantly side:
The clip below covers the same hands-on session in more detail.
Мгновенно Плюсы и Минусы
✅ Плюсы
- Unlimited email accounts and unlimited email warmups on paid plans
- Lead finder with 160 million contacts and multiple filters
- Beginner-friendly interface that new users pick up fast
- Inbox rotation spreads sends and protects email deliverability
❌ Минусы
- Instantly CRM is billed separately and raises the real monthly cost
- Customizable fields are thin, and minimal api integration limits custom workflows
- G2 reviews report glitches and export limits that slow teams down
- Support replies can lag when deliverability drops
Что такое Lemlist?
Lemlist — это платформа для взаимодействия с клиентами в сфере холодных продаж.
Founded in 2018, it now serves over 37,000 businesses in more than 100 countries.
One sequence can mix email, LinkedIn steps, and cold calling.
Lemwarm handles email warm up so messages skip spam folders.
Он подача is quality over raw volume.
Watch how a multi channel sequence gets assembled step by step.
🏆 Победитель: Lemlist
Email, LinkedIn, and calls in one flow. A lead database of 450 million contacts feeds it. Try it free for 14 days.
Цены Lemlist
Lemlist pricing is charged per seat, not per workspace.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Email Pro | 63 доллара в месяц за пользователя | Solo senders who need warm up and deliverability |
| Эксперт по многоканальным сетям | 87 долларов в месяц за пользователя | Teams adding LinkedIn and calls |
| Предприятие | Обычай | Крупные отделы продаж с индивидуальными потребностями |
Pricing verified August 2026.
Бесплатная пробная версия: Lemlist runs a 14-day free trial with most features unlocked.
Гарантия возврата денег: No published refund window. Seats cancel at the next renewal date.
📌 Примечание: Per-seat billing means a five-person sales team pays five times the plan price. There is no free plan, only the trial.
⚠️ Предупреждение: Public plan pages have also listed four tiers, with Email Starter near $39 and Outreach Scale near $159 per month. Our table follows the figures in our data source, so check the vendor page before you buy.
Основные преимущества Lemlist
Here is where Lemlist earns its price:
- Lead database: Over 450 million contacts sit behind the email finder. Waterfall enrichment returns verified emails and verified phone numbers.
- Custom intro lines: The AI Copilot reads linkedin profiles and drafts icebreakers. Incorporating custom intro lines takes seconds instead of minutes.
- Personalized landing pages: Customized images and dynamic landing pages change per recipient. Each prospect sees their own name or logo.
- Лемварм: The most advanced warm up in the tool lifts sender reputation first. It doubles as a deliverability booster once campaigns start.
- Многоканальный охват: Email, linkedin messages, and calls run inside one flow. Conditions branch on what the prospect does next.
- Интеграции: Lemlist интегрируется с HubSpot, Salesforce и Пайпдрайв. A chrome extension pulls contact details from linkedin sales navigator.
Что заметила наша команда
Our writer then built a short multichannel sequence in Lemlist and watched the replies land. Here is what stood out:
Плюсы и минусы Lemlist
✅ Плюсы
- Lead database of over 450 million contacts with verified emails
- Email, LinkedIn, and calls run inside one sequence
- Lemwarm lifts email deliverability before campaigns start
- Dynamic landing pages and customized images raise reply rates
❌ Минусы
- Per-seat pricing gets steep for a growing sales team
- Poor customer support is a repeat theme among lemlist users
- Email tracking counts your own clicks as opens
- Advanced features carry a steep learning curve
Сравнение характеристик
Both tools send cold emails, but they aim at different jobs. The table below sums up the key features before we go deeper.
| Особенность | Немедленно | Лемлист |
|---|---|---|
| Начальная цена | 30 долларов в месяц | 63 доллара в месяц за пользователя |
| Бесплатная пробная версия | ✅ 14 дней | ✅ 14 дней |
| Неограниченное количество учетных записей электронной почты | ✅ | ❌ (за место) |
| Ротация входящих сообщений | ✅ | ✅ |
| База данных потенциальных клиентов | Контакты 160М | Более 450 миллионов контактов |
| LinkedIn & Calls in Sequence | ❌ | ✅ |
| Динамические целевые страницы | ❌ | ✅ |
| Встроенная CRM-система | ✅ (billed separately) | ❌ (integrates instead) |
| Лучше всего подходит для | Массовая рассылка холодных электронных писем | Персонализированное взаимодействие |
1. Учетные записи электронной почты и ротация входящих сообщений.
Немедленно: You can attach unlimited email accounts on any paid plan. Inbox rotation then splits each campaign across those mailboxes. Volume per address stays low, which is how teams send thousands of messages without torching a domain.
Лемлист: Inbox rotation exists here too, and it works the same way. The difference is billing. Seats are priced per user, so connecting many sending domains costs more than it does on the runner-up.
2. Warm Up and Deliverability
Немедленно: Unlimited email warmups run in the background at no extra charge. Accounts trade real replies inside a private network. G2 reviews single this out as one of the more useful features for new domains.
Лемлист: Lemwarm ships with every paid plan and doubles as a deliverability booster. It raises sending volume gradually while engaging real accounts. It also watches domain reputation and tells you when messages risk spam folders.
⚠️ Предупреждение: Warm up and deliverability tools cut risk, they do not remove it. G2 reviews for both platforms mention sudden drops in inbox placement.
3. Lead Finder and Contact Data
Немедленно: The lead finder searches 160 million contacts, and the wider B2B finder reaches 450 million. Search filters cut the list by title, industry, and size. You can also connect Google or Outlook, or upload a CSV of your own leads.
Лемлист: The email finder pulls from a lead database of over 450 million contacts. Waterfall enrichment checks several sources before it marks an address as valid.
Phone data comes from the same enrichment step, which matters if your outreach campaign includes dialling.
4. Campaign Builder and Email Templates
Немедленно: The builder is plain and quick to learn. A/B testing, spintax, and deliverability scoring sit inside each campaign. Малый бизнес teams get running on the first afternoon.
Лемлист: Ready-made email templates come with the account, and the AI Copilot drafts full sequences. Lemlist campaigns branch on prospect behaviour, so a reply, an open, or silence each trigger different follow ups.
5. Personalization at Scale
Немедленно: AI prompts read company data and write relevant opening lines. It is solid personalized outreach for email. Unlike Lemlist, there are no per-recipient images or pages.
Лемлист: This is the strongest part of the product. Customized images, GIFs, and personalized landing pages drop into each message. Dynamic landing pages can carry a prospect’s logo and their own booking link.
6. CRM и управление лидами
Немедленно: Instantly CRM handles customer relationship management next to the campaigns. Deal stages, task automation, and a website tracking pixel are included. The catch is depth. Compared with other crms it offers thinner reporting and minimal api integration.
Лемлист: There is no built-in crm system here. Lemlist integrates with HubSpot, Salesforce, and Pipedrive instead, and syncs activity both ways. If you already run crm software, that keeps customer relationships in one record.
7. Многоканальный охват
Немедленно: Email is the whole story. AI prompts personalise each send, and calls or SMS tracking cost extra. For pure cold outreach campaigns that is fine, but linkedin prospecting needs another tool.
Лемлист: One sequence can hold an email, a LinkedIn visit, a connection request, and a cloud call. Multi channel prospecting is the reason most buyers pick it. Sales engagement stays in a single flow instead of three tabs.
8. Unified Inbox and Reply Handling
Немедленно: Unibox is the unified inbox for replies from multiple email accounts. Positive answers get tagged so nothing sits unread. It keeps your team from opening ten mailboxes each morning.
Лемлист: The inbox stitches email replies and linkedin messages into one thread per prospect. Call notes attach to the same record. You see the full history before you answer.
9. Analytics and Detailed Reports
Немедленно: Campaign analytics track opens, replies, and bookings over time. The CRM adds pipeline value and closing rates. Export limits on lower tiers annoy teams who want raw data in a spreadsheet.
Лемлист: Reports break performance down by channel, so email and LinkedIn are scored apart. That helps you spot which step actually books meetings. Both platforms offer in app support chat if a number looks wrong.
10. Ценообразование и стоимость
Here are the plans side by side.
| Уровень | Немедленно | Лемлист |
|---|---|---|
| Вход | Рост: 30 долларов в месяц | Email Pro: 63 доллара в месяц за пользователя. |
| Середина | Гиперрост: 77,60 долларов в месяц | Эксперт по многоканальной рекламе: 87 долларов в месяц за пользователя. |
| Большой объем | Light Speed: 286,30 долларов в месяц | ❌ |
| Обычай | Предприятие: Индивидуальный заказ | Предприятие: Индивидуальный заказ |
Немедленно: Entry cost is less than half of the winner, and mailboxes are unlimited. Watch the extras though. The CRM, calls, and SMS tracking are separate add ons that stack up fast.
Лемлист: You pay more per seat, and you get the lead database, lemwarm, and multichannel steps inside that price. For a two-person team chasing more deals, the higher rate often beats buying three tools.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| The lowest monthly cost | Немедленно | от 30 долларов в месяц |
| Many sending domains | Немедленно | Unlimited mailboxes included |
| LinkedIn plus email | Лемлист | One multichannel sequence |
| Per-recipient images and pages | Лемлист | Dynamic landing pages |
| A built-in pipeline | Немедленно | Instantly CRM included |
| The biggest contact pool | Лемлист | 450M+ verified records |
💰 Ваш бюджет
Instantly wins the sticker price by a wide margin. Count the add ons first, because the CRM and calling change that maths quickly.
🔌 Ваш технологический стек
Lemlist plugs into HubSpot, Salesforce, Pipedrive, and Google Calendar for booking. Instantly connects to fewer other tools, so map your sales processes before you commit.
📝 Ваш стиль взаимодействия с аудиторией
High-volume email campaigns favour the cheaper seat and unlimited mailboxes. Hand-picked lead generation campaigns aimed at 200 accounts favour the winner.
🎓 Ваш уровень опыта
The features Instantly ships are simpler, and beginners get a first campaign live fast. Lemlist rewards people who already understand sales outreach sequencing.
🆓 Бесплатные пробные версии и демо-версии
Both give you 14 days. Run one real segment of potential customers through each, not a dummy list.
🛟 Варианты поддержки
Neither support team gets glowing marks. Lemlist’s customer support draws mixed reviews, and Instantly customers report slow replies during deliverability incidents.
Руководство по переключению
Already on one of them? Here is what changes if you move.
🔄 Переходите с Instantly на Lemlist?
✅ Что вы получите:
- LinkedIn steps and calls inside the same sequence
- Dynamic landing pages and per-recipient images
- A larger pool of verified contact records
❌ Что вы потеряете:
- Unlimited mailboxes on one flat fee
- The built-in pipeline for closing deals
- Более низкая начальная цена
📋 Как переключиться:
- Export your lists and sequences from Instantly as CSV
- Start the Lemlist trial and reconnect your sending domains
- Run lemwarm for two weeks before you резюме отправка
🔄 Переходите с Lemlist на Instantly?
✅ Что вы получите:
- Unlimited mailboxes without extra seats
- A cheaper entry plan for lead generation at volume
- A pipeline view without buying separate crm software
❌ Что вы потеряете:
- Multichannel sequencing across LinkedIn and phone
- Custom pages and image personalisation
- Channel-level reporting
📋 Как переключиться:
- Download your leads and reply history from Lemlist
- Open an Instantly trial and add your mailboxes
- Rebuild sequences as email-only steps, then automate follow ups
Что не было рассмотрено в нашем обзоре
This comparison looked at solo senders and small teams doing cold email. We did not measure inbox placement over months, and we did not test enterprise contracts or custom quotes. Deliverability results swing with your domain age, list quality, and copy, so your numbers will differ from anyone else’s. Newsletter-style email marketing sits outside both products as well.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Немедленно |
| 📬 Sending Volume | Немедленно |
| 🔥 Warm Up | Лемлист |
| 🎯 Персонализация | Лемлист |
| 🔗 Многоканальный | Лемлист |
| 🗂️ Встроенная CRM-система | Немедленно |
| 📊 Глубина анализа отчетов | Лемлист |
| 🏆 Общий победитель | Лемлист |
🏆 ПОБЕДИТЕЛЬ: LEMLIST
Lemlist wins 4 of 7 categories.
Лучше всего подходит для: Personalized outreach, LinkedIn prospecting, agencies selling high-ticket offers
These two products answer different questions. Instantly asks how much mail you can send safely. Lemlist asks how well each message can land.
Instantly is the better buy for high-volume cold emailing on a tight budget. Unlimited mailboxes plus free warmups is a real edge, and the CRM covers basic lead tracking.
Lemlist takes the overall win because it does more per prospect. If your deals are worth chasing across email, LinkedIn, and phone, the extra seat cost pays for itself in booked calls.
Больше мгновенно сравниваемых
Here is how Instantly holds up against other sales automation tools:
Мгновенный против Smartlead
Мгновенно выигрывает по: Cleaner reporting screens, a friendlier first-week setup, a bundled pipeline view
Smartlead побеждает по следующим показателям: Sub-account management for agencies, a deeper API, white-label client portals
Мгновенно против Аполлона
Мгновенно выигрывает по: Unlimited mailboxes, stronger warm up, lower entry price for pure email automation
Аполлон побеждает в: Richer buyer intent data, dialler and call recording, a deeper record of customer relationships
Мгновенно против Saleshandy
Мгновенно выигрывает по: Larger contact pool, more mature deliverability network, tagging inside the shared inbox
Saleshandy побеждает по следующим критериям: Cheaper starting tier, simpler billing with fewer add ons, generous sending caps for small teams
Мгновенно против Снов
Мгновенно выигрывает по: Higher safe sending volume, better inbox rotation, a stronger fit for outbound-only teams
Снов побеждает по следующим критериям: Free tier for testing, a browser prospecting extension, tighter email verification credits
Больше сравнений Lemlist
Hunting for a Lemlist alternative? These are the better alternatives to weigh:
Лемлист против Кленти
Lemlist побеждает по следующим параметрам: Image and page personalisation, a bigger contact database, sharper channel reporting
Кленти побеждает по следующим критериям: Faster support replies, lower per-seat cost, tighter two-way CRM sync for sales processes
Лемлист против Аполлона
Lemlist побеждает по следующим параметрам: Warm up quality, per-recipient creative, cleaner sequence branching for personalized outreach
Аполлон побеждает в: One platform for data and dialling, intent signals, a usable free tier
Лемлист против дятла
Lemlist побеждает по следующим параметрам: LinkedIn and call steps, a built-in email finder, AI drafting for first lines
Дятел побеждает в: Agency-friendly pricing, simpler screens for beginners, careful daily sending limits
Lemlist против Saleshandy
Lemlist побеждает по следующим параметрам: Multichannel steps, richer automation features, landing pages built for real customers
Saleshandy побеждает по следующим критериям: Budget pricing, unlimited mailbox connections, other features aimed at high-volume senders
Часто задаваемые вопросы
Есть ли в Instantly CRM-система?
Yes. Instantly CRM tracks deals, tasks, and pipeline value beside your campaigns. It is billed separately from the outreach plans, so check the current rate before you subscribe.
Для чего используется lemlist?
It runs cold outreach across email, LinkedIn, and phone from one sequence. Teams use it to find verified contacts, personalise messages, and book meetings.
Можно ли использовать lemlist бесплатно?
Not permanently. Lemlist offers a 14-day free trial with most features unlocked, but there is no free plan afterwards. Paid seats start at $63 per month.
Подходит ли Instantly для рассылки холодных писем?
Yes, especially at volume. Unlimited mailboxes, free warmups, and inbox rotation keep per-address sending low. That combination is why high-output teams pick it.
Lemlist лучше, чем Apollo?
For personalised sequences and warm up, yes. Apollo is the best alternative if you want prospecting data and a dialler in the same subscription.
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