快速入门
本指南涵盖了Frase的所有功能：
- 入门 — Create your Frase account and set up your first project
- 如何使用人工智能工具 — Generate drafts and content with AI assisted writing
- 如何使用SEO分析 — Track search rankings and engagement and site statistics
- 如何使用模板 — Speed up your content creation process with custom templates
- 如何使用博客标题生成器 — Create click-worthy blog post headlines in seconds
- 如何使用段落生成器 — Fill in your blank page with well-structured paragraphs
- 如何使用内容优化 — Score and improve your SEO optimized content in real time
- 如何使用大纲生成器 — Build data-driven outlines from top ranking pages
- 如何使用问题查找器 — Discover what your target audience is asking about your topic
- 如何使用SERP分析器 — Analyze competitors and find content gaps across search engines
所需时间： 每部影片 5 分钟
本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案
为什么信任本指南
我使用 Frase 已经两年多了，并且测试过这里介绍的所有功能。这篇 Frase 使用教程完全基于我的真实实践经验，而非营销宣传或厂商截图。
Frase是目前最强大的SEO内容工具之一。
但大多数用户仅仅触及了它功能的冰山一角。
This guide shows you how to use Frase for keyword research, content creation, and search engine optimization.
一步一步教你，附带截图和专业技巧。
短语教程
Frase 的完整教程将一步一步地引导您了解每个功能，从初始设置到高级技巧，让您成为高级用户。
短语
Create SEO optimized content that ranks on search engines and gets cited by AI platforms like ChatGPT and 困惑. Frase helps you research, write, and improve high quality content faster. Try it free for 7 days — no credit card required.
Frase入门指南
使用任何功能之前，请先完成此一次性设置。
大约需要3分钟。
现在让我们一步一步来。
Step 1: Create Your Frase Account
前往 frase.io 并点击“开始免费试用”。
请输入您的电子邮件地址并创建密码。
Frase works as a standalone content editor — you don’t need Google Docs or any other writing tool.
No credit card is required for the 7-day trial.
✓ 检查点： 检查你的 收件箱 请发送确认邮件。
步骤二：访问控制面板
Log in to your new Frase account.
The dashboard is your home base for all content creation.
这就是仪表盘的样子：
✓ 检查点： You should see the main dashboard with options to create a new document.
步骤 3：连接 Google Search Console
Click Settings, then Integrations.
Connect your Google Search Console account to unlock content analytics.
This lets Frase helps identify decaying content and trending topics on your site.
✅ 完成： You’re ready to use Frase for keyword research, SERP analysis, and content writing.
如何使用 Frase AI 工具
人工智能工具 lets you generate drafts and create content with AI powered writing in seconds.
Frase’s AI writing features produce well-structured text based on your topic ideas and target keyword.
以下是使用步骤。
观看人工智能工具的实际应用：
现在让我们逐一分析每个步骤。
步骤 1：打开一个新文档
Click “New Document” from your Frase dashboard.
Enter your target keyword or topic in the search field.
Frase will analyze top ranking pages for that query.
Step 2: Generate AI Content
Click the AI Write button in the content editor.
Choose from over 80 AI agent skills to match your needs.
The AI uses your brand voice settings to keep output consistent.
✓ 检查点： You should see AI-generated text appear in the editor.
步骤 3：编辑和优化输出
Review the generated draft for accuracy and tone.
Use Frase’s real time suggestions to improve keyword optimization.
Add your own insights to make the content truly engaging content.
✅ 结果： You have a polished AI-assisted draft ready for publishing.
💡 专业提示： Set up a brand voice profile before generating content. This ensures every piece matches your site’s tone and avoids generic-sounding text. You can configure this under Settings.
如何使用 Frase SEO 分析
搜索引擎优化分析 lets you measure audience engagement and track your site’s search performance from one dashboard.
Frase connects to Google Search Console to deliver valuable insights about your content strategy.
以下是使用步骤。
Watch SEO Analytics in action:
现在让我们逐一分析每个步骤。
Step 1: Navigate to Content Analytics
Click “Content Analytics” in the left sidebar menu.
Make sure your Google Search Console is connected.
Frase pulls in 数据 about your search queries and page performance.
Step 2: Review Your Content Opportunities
The Content Opportunities feature identifies underperforming pages on your site.
It shows pages that are close to the first page but need a push.
Sort by impressions, clicks, or position to find your best opportunities.
✓ 检查点： You should see a list of pages sorted by improvement potential.
Step 3: Take Action on Recommendations
Click any underperforming page to open it in the editor.
Frase imports the existing content for immediate optimization.
Use the optimization score to track your progress as you edit.
✅ 结果： You’ve identified which pages need updates and started improving them.
💡 专业提示： Check Content Analytics weekly to catch content decay 早期的. Pages that drop from position 5 to 12 are the easiest to recover with quick updates.
如何使用短语模板
模板 lets you save and reuse content structures so you never start from a blank page.
Custom templates speed up your content creation process across different platforms.
以下是使用步骤。
观看模板实际应用：
现在让我们逐一分析每个步骤。
Step 1: Access the Templates Library
Open a new document or click on Templates in the navigation.
浏览 the built-in templates or create your own.
Each template includes pre-set headings and content blocks.
步骤 2：自定义模板
Edit sections, add headings, or remove blocks you don’t need.
Include placeholder text for areas you fill in 之后.
Save it with a descriptive name for easy reuse.
✓ 检查点： Your custom template should appear in the Templates library.
Step 3: Apply the Template to New Content
Open a new document and select your saved template.
The structure loads 即刻, ready for you to fill in.
This saves 15-20 minutes per blog post compared to starting fresh.
✅ 结果： You have a reusable content framework that keeps every article consistent.
💡 专业提示： Create separate templates for each content type — one for how-to guides, one for comparisons, and one for listicles. This keeps your content strategy organized.
如何使用 Frase 博客标题生成器
博客标题生成器 lets you create dozens of headline options for any blog post topic.
It uses AI to suggest titles that match search intent and drive clicks.
以下是使用步骤。
Watch Blog Title Generator in action:
现在让我们逐一分析每个步骤。
Step 1: Enter Your Topic or Keyword
Navigate to the Blog Title Generator tool.
Type in your target keyword or general topic idea.
Click “Generate” to see title suggestions.
Step 2: Review and Select Titles
Frase generates multiple title options for your review.
Each title is crafted to attract clicks and match search queries.
Pick the one that best fits your content strategy and audience.
✓ 检查点： You should see at least 5-10 title options generated.
Step 3: Use the Title in Your Document
Click on your chosen title to copy it.
Paste it into your new document as the main heading.
The title sets the direction for the rest of your article.
✅ 结果： You have a click-worthy title that matches search intent.
💡 专业提示： Generate titles for the same keyword 2-3 times. Each run produces different variations that can spark new topic ideas you hadn’t considered.
如何使用短语段落生成器
段落生成器 lets you create well-written paragraphs from a simple prompt or heading.
It’s perfect for overcoming writer’s block and filling in sections fast.
以下是使用步骤。
Watch Paragraph Generator in action:
现在让我们逐一分析每个步骤。
Step 1: Place Your Cursor in the Editor
Open your document in Frase’s content editor.
Click where you want the paragraph to appear.
Add a heading or context sentence above for better results.
Step 2: Trigger the AI Writer
Click the AI Write button or use the keyboard shortcut.
Select “Write Paragraph” from the options menu.
Frase generates a paragraph based on the surrounding context.
✓ 检查点： A new paragraph should appear below your cursor.
Step 3: Refine and Continue
Edit the generated paragraph to match your voice.
Add relevant keywords and personalized content.
Repeat the process for each section of your article.
✅ 结果： You’ve filled in your article sections without staring at a blank page.
💡 专业提示： Write your heading first, then let the AI generate the paragraph. A clear heading gives the AI better context and produces more relevant output. This works especially well for how-to guides and listicles.
如何使用 Frase 内容优化
内容优化 lets you score your content against top ranking pages and close content gaps.
Frase provides real time feedback on keyword optimization, content depth, and SEO score.
以下是使用步骤。
Watch Content Optimization in action:
现在让我们逐一分析每个步骤。
Step 1: Open the Optimization Panel
In your document, click the optimization icon on the right side.
Frase loads the topic score panel showing relevant keywords you should include.
The panel shows your current score versus the average of top results.
Step 2: Add Missing Keywords and Topics
Look at the suggested keywords list on the right panel.
Green keywords are already in your content.
Add the missing ones naturally throughout your article.
Frase provides a dual scoring system — both an SEO Score and a GEO Score.
✓ 检查点： Your topic score should increase as you add relevant keywords.
Step 3: Reach Your Target Score
Aim for a topic score above the average of the top 10 results.
Keep writing until your score matches or beats the competition.
Frase shows real time suggestions as you type to guide your seo optimization.
✅ 结果： Your content is fully optimized for both search engines and AI platforms.
💡 专业提示： Don’t force every keyword in. Focus on the top 20 missing terms first. Keyword stuffing hurts your search rankings, so weave relevant keywords in naturally.
如何使用 Frase Outline Builder
大纲 建造者 lets you pull headings and structures from top ranking pages to build a winning outline.
It turns SERP analysis data into a ready-to-write framework for your article.
以下是使用步骤。
观看大纲生成器实际操作演示：
现在让我们逐一分析每个步骤。
第一步：搜索目标关键词
Enter your target keyword in Frase’s search field.
Frase analyzes the top 20 search results for that keyword.
It pulls headings, word counts, and key topics from each page.
Step 2: Drag Headings Into Your Outline
Browse competitor headings on the left panel.
Click or drag the best headings into your outline on the right.
Rearrange them to create a logical flow for your content.
✓ 检查点： Your outline should have 6-10 main headings pulled from competitor data.
Step 3: Export to the Editor
Click “Create Document” to move your outline into the editor.
All headings transfer as H2 and H3 tags ready for writing.
Start filling in each section using the AI 作家 or manual input.
✅ 结果： You have a data-backed outline that covers all the topics your competitors rank for.
💡 专业提示： Don’t copy competitor outlines exactly. Add 2-3 unique sections with original insights. This helps your content stand out and gives search engines new information to index.
如何使用短语问题查找器
问题 发现者 lets you discover exactly what your target audience is asking about any topic.
Using Frase’s question discovery tools assists in extracting “People Also Ask” queries for improved content relevance.
以下是使用步骤。
Watch Question Finder in action:
现在让我们逐一分析每个步骤。
步骤 1：输入您的种子关键词
Type your main topic or keyword into the Question Finder.
Frase scans Google, Quora, Reddit, and “People Also Ask” results.
It compiles a list of questions real people are searching for.
步骤 2：筛选和排序问题
按搜索量或相关性对问题进行排序。
Filter by source (Google, Reddit, Quora) depending on your settings.
Select the questions most aligned with your content goals.
✓ 检查点： You should see a curated list of questions for your topic.
步骤 3：在内容中添加问题
Click on questions to add them as headings in your outline.
Frase helps facilitate the creation of a direct answer after each heading.
This boosts your chances of appearing in featured snippets and AI citations.
✅ 结果： Your content answers real questions your audience is asking.
💡 专业提示： Use question-based headings in your blog post to target featured snippets. Google and AI search platforms love direct Q&A formats. Most users see their first AI citations within 2-4 weeks of optimizing content this way.
如何使用 Frase SERP 分析器
搜索引擎结果分析器 lets you break down the entire first page of search results for any keyword.
It provides SERP analysis data that reveals what makes top-ranking content succeed.
以下是使用步骤。
观看SERP分析器实际运行演示：
现在让我们逐一分析每个步骤。
Step 1: Run a SERP Search
Enter your target keyword in the SERP Analyzer.
Choose your target country and language for localized results.
Frase pulls data from the top 20 results on search engines.
步骤二：分析竞争对手内容
Review word counts, heading structures, and topic coverage for each result.
Click on any result to see its full outline and key topics.
Compare what competitors cover versus what’s missing.
✓ 检查点： You should see detailed data for each top-ranking page.
Step 3: Build Your Strategy from the Data
Note the average word count of top results — aim for that range or longer.
Identify content gaps no competitor has covered yet.
Use these insights to plan content that outranks the competition.
✅ 结果： You have a clear picture of what it takes to rank on the first page.
💡 专业提示： Look at the top 3 results specifically. They usually share common topics that Google considers essential. Make sure your content covers all of those plus something extra.
Frase Pro 技巧和快捷方式
经过两年多的实践检验，以下是我总结的最佳建议。
键盘快捷键
| 行动 | 捷径 |
|---|---|
| Generate AI content | Ctrl + J |
| 打开搜索 | Ctrl + K |
| 粗体文本 | Ctrl + B |
| Insert heading | Ctrl + Shift + H |
| 保存文档 | Ctrl + S |
大多数人错过的隐藏功能
- AI可见性追踪： Frase allows users to track their visibility across major AI platforms like ChatGPT and Perplexity. Enable this in Settings to see which AI engines cite your content.
- 导入现有网址： Content updating in Frase can be done by importing existing URLs to analyze and enhance old content. Paste any URL to pull it into the editor for optimization.
- 内部链接建议： Frase includes internal link suggestions for improving site structure and topical relevance. Turn this on in the optimization panel to find linking opportunities.
避免常见的短语错误
错误一：未经编辑就发布人工智能内容
❌ 错误： Clicking “Generate” and publishing the raw AI writing output directly to your site.
✅ 右图： Use AI as a starting point, then add your own expertise, examples, and voice to create engaging content.
Mistake #2: Ignoring the Topic Score
❌ 错误： Writing content without checking the optimization panel or topic score at all.
✅ 右图： Keep the optimization panel open while writing and aim to match or beat the average competitor score.
Mistake #3: Skipping the Research Phase
❌ 错误： Jumping straight into writing without running a SERP analysis or building an outline first.
✅ 右图： Always run SERP analysis first, build an outline from competitor data, then start writing with a clear plan.
短语故障排除
Problem: Topic Score Not Updating
原因： The optimization panel may not refresh if you’re writing too quickly or if the SERP data hasn’t loaded.
使固定： Wait a few seconds after adding new content. If the score still doesn’t change, refresh the page and reopen the optimization panel.
问题：Google Search Console 无法连接
原因： Permission issues or using the wrong Google account during connection.
使固定： Log out of all Google accounts first. Then reconnect using the account that owns your Search Console property. Make sure you grant all requested permissions.
Problem: AI Writer Generating Irrelevant Content
原因： The AI lacks enough context about your topic or brand voice settings are missing.
使固定： Add more context in your outline before generating. Set up your brand voice profile under Settings so the AI matches your style. Include specific instructions in the prompt field.
📌 笔记： If none of these fix your issue, contact Frase support through the in-app chat.
Frase是什么？
短语 is an AI powered SEO content tool that helps you research, write, and publish optimized content for both search engines and AI platforms.
Think of it like a research assistant and writing coach combined into one platform.
Frase is designed to help content teams create high quality content that resonates with audiences and ranks well.
In 2026, effective SEO with Frase requires both traditional search engine optimization and Generative Engine Optimization (GEO).
Frase’s dual optimization approach allows users to track citations from AI platforms like ChatGPT and Perplexity while maintaining Google rankings.
观看这段快速概览：
它包含以下主要特点：
- 人工智能工具： Generate drafts, blog titles, and paragraphs with AI assisted writing across 80+ skills.
- SEO分析： Connect to Google Search Console to track outages and protect your content performance while monitoring site statistics to understand your audience.
- 模板： Build and reuse custom templates for faster content creation.
- 内容优化： Score your content in real time against competitors and close content gaps.
- 大纲生成器： Create data-driven outlines by analyzing top ranking pages for any keyword.
- 问题查找器： Discover what real people are asking to build more relevant content.
- 搜索引擎结果分析器： Break down the entire first page of results to find content discovery opportunities.
Over 50,000 content teams and marketing agencies use Frase to create content that ranks.
Frase’s interface is user-friendly, making it accessible for beginners without technical knowledge.
Frase offers a free trial that allows users to explore its features before committing to a paid plan.
Inclusion Rate measures how often a brand is cited by AI engines, which is a new KPI to track alongside traditional metrics.
Frase also helps you understand how our services like Google search use cookies and data to deliver and maintain Google services, measure audience engagement and site statistics to understand how services are used, and protect against spam fraud and abuse.
When creating content, keep in mind that platforms continue to youtube and other sites that show personalized ads depending on your settings — so your content must serve audiences across different platforms effectively.
For a full Frase review, see our 短语评论.
框架定价
以下是 Frase 在 2026 年的成本：
| 计划 | 价格 | 最适合 |
|---|---|---|
| 起动机 | 每月 49 美元 | 独立创作者和 自由职业者 managing a single site |
| 专业的 | 每月 129 美元 | Content teams and growing brands needing collaboration |
| 规模 | 每月 299 美元 | 代理机构和管理多个客户的高容量团队 |
免费试用： Yes — 7 days with full access to all features, no credit card required.
退款保证： No official guarantee, but the free trial lets you test everything first.
The basic plan (Starter) includes 10 AI-optimized articles per month.
All plans include the full AI Agent, content optimization, AI visibility tracking, and SERP research.
Plans differ in volume and team features — not in capabilities.
💰 性价比最高： Professional at $129/mo — it gives you 3 seats, 40 articles per month, and 5 domains, which covers most team needs without the agency price tag.
短语与替代方案
Frase 与其他公司相比如何？以下是竞争格局：
| 工具 | 最适合 | 价格 | 等级 |
|---|---|---|---|
| 短语 | SEO + AI visibility tracking | 每月 49 美元 | ⭐ 4.3 |
| 冲浪者 SEO | 页面内容优化 | 每月 79 美元 | ⭐ 4.5 |
| 神经元写入器 | Budget-friendly SEO writing | 每月 19 美元 | ⭐ 4.2 |
| MarketMuse | 企业内容战略 | 免费/$0+ | ⭐ 4.3 |
| 无鳞坚果 | 大规模人工智能内容 | 每月 30 美元 | ⭐ 4.1 |
| SE排名 | 一体化SEO套件 | 每月 103.20 美元 | ⭐ 4.2 |
| 页面优化器专业版 | 技术性页面SEO | 每月 40 美元 | ⭐ 4.1 |
| 破折号 | 团队内容工作流程 | 每月99美元 | ⭐ 3.9 |
快速精选：
- 综合最佳： Frase — combines SEO and GEO optimization with AI visibility tracking in one platform.
- 最佳预算： NeuronWriter — strong optimization features starting at just $19/month.
- 最适合初学者： Scalenut — simple interface and guided content workflows.
- 最适合企业团队： MarketMuse — deep content strategy and competitive analysis at scale.
🎯 短语替代方案
正在寻找 Frase 的替代词？以下是一些最佳选择：
- 🚀 冲浪者SEO： Industry-leading on-page optimization with a content editor that scores your writing against top ranking pages in real time.
- 💰 NeuronWriter： Affordable AI writing and SEO optimization starting at $19/month with NLP-based content scoring.
- 🏢 MarketMuse： Enterprise-grade content strategy platform with deep topic modeling and content gap analysis.
- ⚡ 鳞片坚果： Fast AI content creation with built-in keyword research and SEO scoring for growing teams.
- 🔧 SE排名： Full SEO suite combining 排名跟踪, site auditing, and content optimization in one dashboard.
- 🎯 页面优化器专业版： Technical on-page SEO工具 focused on precise keyword placement and content structure analysis.
- 💼 破折号： Team-focused content platform with collaborative workflows and real time optimization scoring.
- 🧠 超越： AI writing assistant with built-in SERP analysis and automated content brief generation.
- 🌟 WriterZen： Keyword research and content creation platform with topic discovery and cluster building tools.
- 📊 内容和谐： Content brief and optimization tool designed for agencies managing multiple clients.
- 🎨 Rytr： Budget AI writing tool with 40+ templates and tone settings starting with a free plan.
- 👶 GetGenie： WordPress-native AI writing plugin with built-in SEO scoring starting at just $6/month.
- 🔥 兰克韦尔： Emerging SEO content tool focused on helping smaller teams improve their search rankings.
完整列表请参见我们的 短语的替代 指导。
⚔️ 短语比较
以下是Frase与各竞争对手的对比情况：
- Frase vs Surfer SEO： Surfer has a more polished content editor, but Frase wins on AI visibility tracking and lower pricing for similar features.
- Frase 与 NeuronWriter： NeuronWriter costs less at $19/month, but Frase offers deeper SERP analysis and AI platform tracking.
- Frase vs MarketMuse： MarketMuse excels at enterprise content planning, while Frase is more accessible for smaller teams and freelancers.
- Frase vs Scalenut： Scalenut is great for fast AI content generation, but Frase provides stronger optimization tools and GEO scoring.
- Frase 与 SE 排名： SE Ranking is a broader SEO suite with rank tracking, while Frase focuses specifically on content creation and optimization.
- Frase 与 Page Optimizer Pro 对比： Page Optimizer Pro is more technical and granular, while Frase gives a smoother all-in-one content workflow.
- Frase 与 Dashword： Dashword is simpler for teams, but Frase has stronger AI tools and deeper research capabilities.
- Frase vs Outranking： Outranking focuses on automated brief generation, while Frase offers better real time content scoring.
- Frase vs WriterZen： WriterZen shines at keyword clustering, but Frase has more advanced AI writing and optimization features.
- 短语与内容和谐： Content Harmony is great for agency brief workflows, while Frase offers a more complete writing environment.
- Frase vs Rytr： Rytr is the cheapest option for basic AI writing, but Frase provides far deeper SEO and content optimization.
- Frase vs GetGenie： GetGenie works inside WordPress which is convenient, but Frase has better SERP analysis and content scoring tools.
- 弗雷泽对阵兰克韦尔： Rankwell is newer with limited features, while Frase is more established with a complete content workflow.
立即开始使用 Frase
你已经学会了如何使用 Frase 的所有主要功能：
- ✅ 人工智能工具
- ✅ SEO 分析
- ✅ 模板
- ✅ 博客标题生成器
- ✅ 段落生成器
- ✅ 内容优化
- ✅ 大纲生成器
- ✅ 问题查找器
- ✅ 搜索结果分析器
下一步： 选择一项功能，立即试用。
大多数人都是从内容优化开始的。
It takes less than 5 minutes to see your first content score.
常见问题解答
“frase”是什么意思？
The word “frase” means “phrase” or “sentence” in several languages including Spanish and Portuguese. The company chose this name because its platform focuses on helping users 工艺 better phrases and sentences for search engine optimization. Frase.io is the full domain of the product.
什么是短语SEO？
Frase SEO refers to the platform’s content optimization capabilities for search engines. It analyzes top ranking pages for your target keyword and provides real time feedback on how your content compares. Frase helps you identify content gaps and improve your topic coverage so your pages rank higher on the first page of Google.
SEO中的80/20法则是什么？
The 80/20 rule for SEO means that 80% of your search traffic usually comes from 20% of your content. Focus on optimizing your highest-potential pages first. Frase’s Content Analytics feature helps you find those top-performing pages so you can prioritize updates that deliver the biggest results for your search rankings.
如何利用人工智能重写某些内容？
To rewrite content using AI, paste your existing content into Frase’s content editor. Highlight the text you want to rewrite and use the AI rewrite function. Frase generates a new version that maintains your meaning while improving clarity and seo optimization. Always review AI output before publishing to ensure accuracy and your brand voice.
ChatGPT可以撰写SEO文章吗？
ChatGPT can generate article drafts, but it doesn’t know what keywords to target or how competitors rank. Frase combines AI writing with real SERP data, so your content targets the right relevant keywords and matches search intent. Using Frase alongside AI tools gives you much better results than ChatGPT alone because Frase provides data-driven optimization that general AI tools lack.
什么是短语？
Frase is an AI powered content platform used by over 50,000 teams for keyword research, content writing, and seo content optimization. It helps you understand how our services — like Google search — rank content, and build articles that perform well. Frase combines SERP analysis, AI writing, and content scoring into a single tool for faster content creation. As search engines evolve with personalized content and ads, homepage and tailored ads, and video recommendations a customized youtube homepage and tailored experience, Frase keeps your content visible everywhere. Understanding ad serving is based on location ad serving, ads based on past activity, and age appropriate if relevant content helps you write for the right audience engagement and site quality of those services. For more on how Google handles data, including details about managing your privacy settings, visit g.co privacytools. Platforms also protect against spam fraud to maintain google services and keep recommendations a customized youtube experience. You can also search for on youtube to see how Frase-optimized content performs across customized youtube homepage results — all depending on your settings and managing your privacy settings.
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