ActiveCampaign 与 Close CRM：哪款 CRM 将在 2025 年胜出？

优胜者

4.6

• 电子邮件营销
• 动态内容
• 自定义落地页
• 集成人工智能
• 分割
• 免费方案
• 付费计划起价 15 美元

立即尝试

亚军

3.0

• 客户关系管理 概述
• 沟通
• 自动化
• 很棒的集成
• 销售人工智能
• 免费试用
• 付费套餐，每月 35 美元起。

立即尝试

选择合适的 客户关系管理 can feel like picking a team for a big game, right?

You’ve got ActiveCampaign vs Close 客户关系管理, and honestly, it’s a tough call.

你需要一个 客户关系管理 that boosts sales, but which one actually delivers in 2025?

It’s easy to get lost in features and tech talk.

想象一下选错的情景。

Wasted time, missed deals, and a clunky system. 

Let’s break down ActiveCampaign vs Close 客户关系管理 用通俗易懂的语言来说。 

概述

We’ve spent hands-on time with both ActiveCampaign and Close 客户关系管理让他们经历真实世界的场景。

Our comparison comes from direct experience, focusing on the features that truly matter for sales teams.

4.65分制

解锁一体化营销平台的强大功能。立即体验吧！

定价： 它提供7天免费试用。付费计划起价为每月15美元。

主要特点：

• 电子邮件营销
• 营销自动化
• 客户关系管理

试试 ActiveCampaign 阅读完整评论

35分制

立即开始试用，体验这款已帮助成千上万家企业提升销售额的 CRM 系统。

定价： 它提供免费试用。高级套餐起价为每月 35 美元。

主要特点：

• 内置通话
• 电子邮件序列
• 高级报告

免费试用 Close CRM 阅读完整评论

ActiveCampaign是什么？

ActiveCampaign？它可是个营销利器。想想营销吧。 自动化邮件、电子邮件和客户关系管理，尽在一处。

你想实现销售自动化吗？

这个工具可以帮到你。它还能帮你追踪客户，让你的营销更智能。

此外，还可以探索我们最喜欢的 ActiveCampaign 的替代方案…

我们的观点

ActiveCampaign 对于希望充分利用电子邮件营销和自动化功能的企业来说是一个绝佳的选择。然而，由于其复杂性，它可能不太适合初学者。

免费试用 ActiveCampaign 阅读完整评论 查看 ActiveCampaign 的替代方案

主要优势

• 高级自动化： 创建复杂的流程来培养潜在客户并实现任务自动化。
• 电子邮件营销巨头： 发送美观且有效的电子邮件营销活动。
• 内置 客户关系管理: 管理联系人并跟踪互动。
• 细分和个性化： 针对特定联系人群体发送个性化信息。

尝试 ActiveCampaign 免费

定价

• 起动机每月 15 美元。
• 加：每月 49 美元。
• 专业版：每月 79 美元。
• 企业：每月 145 美元。

优点

• 强大的自动化功能。
• 邮件送达率极佳。
• 详细的报告和分析。
• 非常适合成长型企业。

缺点

• 学习起来可能比较复杂。
• 价格可能迅速上涨。
• 它不如某些选项那样用户友好。

尝试 ActiveCampaign 免费

什么是Close CRM？

关闭客户关系管理系统 (CRM)。它是为销售团队打造的，尤其是那些经常打电话的销售团队。

它重视沟通——比如电话和电子邮件——并专注于 外联这有助于你达成更多交易。

此外，还可以探索我们最喜欢的 关闭 CRM 替代方案…

我们的观点

使用“关闭”功能完成交易 客户关系管理立即开始您的 14 天免费试用，体验这款已帮助成千上万家企业提升销售额的 CRM 系统。

免费试用 Close CRM 阅读完整评论 查看 CRM 替代方案

主要优势

• 内置通话： 在 Close 内直接拨打和接听电话。
• 强大的 电子邮件序列：自动化您的推广和跟进。
• 高级报告： 记录你的进度，找出需要改进的地方。
• 销售自动化： 简化重复性任务，节省时间。
• 专属支持： 需要时可向他们的专家团队寻求帮助。

免费试用 Close CRM

定价

• 基本要素：35美元/座位/月。
• 生长：99美元/座位/月。
• 规模：139美元/座位/月。

免费试用 Close CRM

优点

• 最佳内置通话功能。
• 节省了我好多时间。
• 这些邮件序列很有吸引力。
• 这份报道让我受益匪浅。

缺点

• 比某些客户关系管理系统更贵。
• 界面乍一看可能会让人觉得有点复杂。

免费试用 Close CRM

功能对比

You are likely debating which platform will best empower your sales team.

This comparison of core ActiveCampaign features and Close offers helps you decide where to invest your resources.

1. Built in Calling and Sales Communication

• Close offers superior built in calling features. It allows sales reps to dial multiple numbers using the power dialer and predictive dialer. This functionality for making phone calls is central to the platform.
• ActiveCampaign requires a third party add on for advanced phone support features, focusing more on email and 文本 messages for communication.

2. 营销和销售自动化

• ActiveCampaign is a leader in marketing and sales automation, offering intelligent marketing automation and an advanced automation 建筑商. You can easily build automations for lead scoring and sophisticated email marketing.
• Close offers advanced features for sales engagement, automating follow up email tasks to help sales reps manage their leads.

3. CRM Focus and Purpose

• Close is designed from the ground up to be a sales engagement crm platform, built to help sales teams handle their prospects and close deals faster. You choose Close if your main focus is pure outbound sales.
• ActiveCampaign crm is more of a comprehensive customer experience platform, offering strong contact management with crm add ons.

4. Custom Data Structures

• ActiveCampaign features custom objects, allowing you to track unique 数据 relevant to your business.
• Close also supports custom objects, along with custom fields, but this is typically available only on its higher tiers, which is something a more advanced user should note.

5. Email Sequences and Templates

• ActiveCampaign offers robust email marketing services with a strong emphasis on email marketing automation, using pre built templates and dynamic content.
• Close also provides powerful email sequences and email templates, but its bulk email tools are mainly for one to one sales engagement rather than large scale digital marketing campaigns.

6. 销售渠道管理

• Close excels in visual sales pipeline management, simplifying how sales reps manage multiple pipelines and organize their leads. The interface is clean and built for daily sales activity.
• ActiveCampaign’s sales pipeline is strong and integrated with its advanced features, but Close offers more tools dedicated solely to pipeline optimization.

7. 用户体验和可访问性

• Close is well regarded for being extremely user friendly for a sales team, allowing new users to manage leads quickly and easily from a desktop or mobile device app.
• ActiveCampaign, while powerful, is a more advanced user platform. Both platforms offer a free trial to test the experience first.

8. Reporting and Insights

• ActiveCampaign allows for advanced features like custom reports and custom graphs to analyze your marketing and sales data, often requiring the enterprise plan for full access to all features.
• Close also offers strong 报道, focusing on sales performance metrics and providing call coaching insights to help the sales team improve.

9. Scalability and Enterprise Features

• Close offers a range of professional features that scale well from a 小型企业 or startup features level, offering a dedicated account team on its higher tiers.
• ActiveCampaign is highly scalable due to its core strength in advanced automation and is a good ActiveCampaign alternative to other crms for big businesses looking for strong marketing and sales alignment.

选择CRM软件时应注意哪些方面？

• Sales vs. Marketing Focus: You need to decide if you need a pure sales system (like Close) to handle follow-ups and close more leads, or a must-have platform for ActiveCampaign marketing automation (like ActiveCampaign) that adds a built-in crm.
• Team Use and Data Entry: Look for tools that reduce manual data entry. Close is excellent for full team engagement and eliminating data entry during phone calls and other sales activities, which helps small teams and improves team engagement.
• CRM Scalability and Features: Check if the crm options offer advanced features like custom objects and native integration with complex systems like Microsoft Dynamics. ActiveCampaign is a good starting point for integrating marketing and a built-in crm.
• Omnichannel Outreach: If you want to send sms messages, 制作 sure the platform offers sms add ons or integrated tools. ActiveCampaign offers new features like its sms add-ons and its ability to manage ad campaigns.
• Email Deliverability and Content: A good ActiveCampaign alternative must offer high ActiveCampaign’s deliverability for email marketing and transactional emails. Look for a quality email builder with conditional content and a strong newsletter tool for all your contacts and clients.
• Advanced Segmentation and Personalization: True advanced segmentation is crucial. ActiveCampaign is a leader here, allowing you to segment based on purchase history and in-platform behavior for better customer relationships.
• 合规与 安全: Security is non-negotiable. Look for proof of a robust data privacy framework and compliance, such as ActiveCampaign gdpr compliant features and even HIPAA support for specialized companies. Look for single sign on as a key security feature.
• Setup, Learning, and Support: Check the platform’s knowledge base and product updates. Platforms like Close are often described as being very easy to learn, but sometimes users feel like they are busy redesigning old workflows. An honest ActiveCampaign review will help you assess the learning curve for the key features.
• 自动化深度： Ensure the platform offers true end automation capabilities and that your essential landing pages and reminders can be automated. Look for tools that can create automatic tasks and log add notes after zoom meetings.

最终判决

Choosing between ActiveCampaign and Close CRM depends on your needs.

If you prioritize detailed marketing automation and personalized customer journeys, ActiveCampaign is the stronger choice.

Close CRM excels if you focus on streamlined sales processes and efficient deal closing. 

We’ve spent significant time testing both, and based on our experience, for businesses needing strong marketing and sales alignment.

ActiveCampaign edges ahead.

However, we encourage you to consider your specific requirements.

We’ve given you the facts, now it’s up to you to decide which CRM best fits your 2025 strategy.

试试 ActiveCampaign 阅读完整评论 查看其他方案

免费试用 Close CRM 阅读完整评论 关闭 CRM 替代方案

ActiveCampaign 的更多内容

更多关于Close CRM的信息

常见问题解答