ActiveCampaign vs Close CRM：2025 年哪种 CRM 会胜出？

优胜者

4.6

• 电子邮件营销
• 动态内容
• 自定义登陆页面
• 集成人工智能
• 细分
• 提供免费计划
• 付费计划起价 15 美元

立即试用

亚军

3.0

• 客户关系管理 概述
• 交流
• 自动化
• Cool integrations
• Sales AI
• 提供免费试用
• Paid Plans from $35/month

立即尝试

选择正确的 客户关系管理 can feel like picking a team for a big game, right?

You’ve got ActiveCampaign vs Close 客户关系管理, and honestly, it’s a tough call.

您需要一个 客户关系管理 that boosts sales, but which one actually delivers in 2025?

It’s easy to get lost in features and tech talk.

Imagine picking the wrong one.

Wasted time, missed deals, and a clunky system. 

Let’s break down ActiveCampaign vs Close 客户关系管理 in plain English. 

概述

We’ve spent hands-on time with both ActiveCampaign and Close 客户关系管理, putting them through real-world scenarios.

Our comparison comes from direct experience, focusing on the features that truly matter for sales teams.

4.6满分 5 分

Unlock the power of an all-in-one marketing platform. So, check it out now!

定价： It has a 7-day free Trial. Paid plan starts at $15/month

主要特点：

• 电子邮件营销
• 营销自动化
• 客户关系管理

Try activecampaign 阅读完整评论

3满分 5 分

Start your trial and experience the CRM that’s helped thousands of businesses boost their sales.

定价： It has a free trial. The premium plan starts at $35/month.

主要特点：

• Built-in calling
• Email sequences
• Advanced Reporting

Try Close crm for FREE 阅读完整评论

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing 自动化, email, and CRM all in one spot.

Do you want to automate your sales?

This tool can help. It also lets you track customers and makes your marketing smarter.

此外，探索我们最喜欢的 ActiveCampaign 替代品…

我们的看法

对于想要充分利用电子邮件营销和自动化真正力量的企业来说，ActiveCampaign 是一个绝佳的选择。然而，由于其复杂性，它可能并不适合初学者。

免费试用 ActiveCampaign 阅读完整评论 查看 ActiveCampaign 替代品

主要优点

• 先进的自动化： 创建复杂的工作流程来培养潜在客户并自动执行任务。
• 电子邮件营销强国： 发送精美且有效的电子邮件活动。
• 内置 客户关系管理: 管理联系人并跟踪互动。
• 细分和个性化： 通过个性化消息针对特定的联系人群体。

尝试 主动营销活动 免费

定价

• 起动机:$15/月。
• 加:$49/月。
• : Für immer kostenlos:$79/月。
• 企业:$145/月。

优点

• 强大的自动化功能。
• 出色的电子邮件传递能力。
• 详细的报告和分析。
• 非常适合成长型企业。

缺点

• 学习起来可能很复杂。
• 价格可能会快速上涨。
• 它不像某些选项那样用户友好。

尝试 主动营销活动 免费

What is Close CRM?

Close CRM. It’s built for sales teams—especially those who call a lot.

It prioritizes communication—think calls and emails—and focuses on outreach, which helps you close more deals.

此外，探索我们最喜欢的 Close CRM alternatives…

我们的看法

Close the deal with Close 客户关系管理! Start your 14-day free trial and experience the CRM that’s helped thousands of businesses boost their sales.

Try Close crm For free 阅读完整评论 Check close crm alternatives

主要优点

• 内置呼叫： Make and receive calls directly within Close.
• 强大的 email sequences: Automate your outreach and follow-up.
• Advanced reporting: Track your progress and identify areas for improvement.
• Sales automation: Streamline repetitive tasks and save time.
• Dedicated support: Get help from their expert team when you need it.

Try close crm FOR FREE

定价

• 要点: $35/seat/month.
• 生长：99 美元/席/月。
• 规模: $139/seat/month.

Try close crm FOR FREE

优点

• Best built-in calling feature.
• Saves me so much time.
• The email sequences are compelling.
• The reporting gives me valuable insights.

缺点

• More expensive than some CRMs.
• The interface can feel a bit overwhelming at first.

Try close crm FOR FREE

功能比较

You are likely debating which platform will best empower your sales team.

This comparison of core ActiveCampaign features and Close offers helps you decide where to invest your resources.

1. Built in Calling and Sales Communication

• Close offers superior built in calling features. It allows sales reps to dial multiple numbers using the power dialer and predictive dialer. This functionality for making phone calls is central to the platform.
• ActiveCampaign requires a third party add on for advanced phone support features, focusing more on email and Es ist für eine persönliche Wissensdatenbank konzipiert. Ihre Notizen werden als einfache messages for communication.

2. Marketing and Sales Automation

• ActiveCampaign is a leader in marketing and sales automation, offering intelligent marketing automation and an advanced automation 建造者. You can easily build automations for lead scoring and sophisticated email marketing.
• Close offers advanced features for sales engagement, automating follow up email tasks to help sales reps manage their leads.

3. CRM Focus and Purpose

• Close is designed from the ground up to be a sales engagement crm platform, built to help sales teams handle their prospects and close deals faster. You choose Close if your main focus is pure outbound sales.
• ActiveCampaign crm is more of a comprehensive customer experience platform, offering strong contact management with crm add ons.

4. Custom Data Structures

• ActiveCampaign features custom objects, allowing you to track unique Das bedeutet, dass Ihr relevant to your business.
• Close also supports custom objects, along with custom fields, but this is typically available only on its higher tiers, which is something a more advanced user should note.

5. Email Sequences and Templates

• ActiveCampaign offers robust email marketing services with a strong emphasis on email marketing automation, using pre built templates and dynamic content.
• Close also provides powerful email sequences and email templates, but its bulk email tools are mainly for one to one sales engagement rather than large scale digital marketing campaigns.

6. Sales Pipeline Management

• Close excels in visual sales pipeline management, simplifying how sales reps manage multiple pipelines and organize their leads. The interface is clean and built for daily sales activity.
• ActiveCampaign’s sales pipeline is strong and integrated with its advanced features, but Close offers more tools dedicated solely to pipeline optimization.

7. User Experience and Accessibility

• Close is well regarded for being extremely user friendly for a sales team, allowing new users to manage leads quickly and easily from a desktop or mobile device app.
• ActiveCampaign, while powerful, is a more advanced user platform. Both platforms offer a free trial to test the experience first.

8. Reporting and Insights

• ActiveCampaign allows for advanced features like custom reports and custom graphs to analyze your marketing and sales data, often requiring the enterprise plan for full access to all features.
• Close also offers strong 报告, focusing on sales performance metrics and providing call coaching insights to help the sales team improve.

9. Scalability and Enterprise Features

• Close offers a range of professional features that scale well from a 小型企业 or startup features level, offering a dedicated account team on its higher tiers.
• ActiveCampaign is highly scalable due to its core strength in advanced automation and is a good ActiveCampaign alternative to other crms for big businesses looking for strong marketing and sales alignment.

选择 CRM 软件时要注意什么？

• Sales vs. Marketing Focus: You need to decide if you need a pure sales system (like Close) to handle follow-ups and close more leads, or a must-have platform for ActiveCampaign marketing automation (like ActiveCampaign) that adds a built-in crm.
• Team Use and Data Entry: Look for tools that reduce manual data entry. Close is excellent for full team engagement and eliminating data entry during phone calls and other sales activities, which helps small teams and improves team engagement.
• CRM Scalability and Features: Check if the crm options offer advanced features like custom objects and native integration with complex systems like Microsoft Dynamics. ActiveCampaign is a good starting point for integrating marketing and a built-in crm.
• Omnichannel Outreach: If you want to send sms messages, 制作 sure the platform offers sms add ons or integrated tools. ActiveCampaign offers new features like its sms add-ons and its ability to manage ad campaigns.
• Email Deliverability and Content: A good ActiveCampaign alternative must offer high ActiveCampaign’s deliverability for email marketing and transactional emails. Look for a quality email builder with conditional content and a strong newsletter tool for all your contacts and clients.
• Advanced Segmentation and Personalization: True advanced segmentation is crucial. ActiveCampaign is a leader here, allowing you to segment based on purchase history and in-platform behavior for better customer relationships.
• Compliance and Die 9 besten Lernmanagement-Softwares (LMS) für 2025 15: Security is non-negotiable. Look for proof of a robust data privacy framework and compliance, such as ActiveCampaign gdpr compliant features and even HIPAA support for specialized companies. Look for single sign on as a key security feature.
• Setup, Learning, and Support: Check the platform’s knowledge base and product updates. Platforms like Close are often described as being very easy to learn, but sometimes users feel like they are busy redesigning old workflows. An honest ActiveCampaign review will help you assess the learning curve for the key features.
• Automation Depth: Ensure the platform offers true end automation capabilities and that your essential landing pages and reminders can be automated. Look for tools that can create automatic tasks and log add notes after zoom meetings.

最终裁决

Choosing between ActiveCampaign and Close CRM depends on your needs.

If you prioritize detailed marketing automation and personalized customer journeys, ActiveCampaign is the stronger choice.

Close CRM excels if you focus on streamlined sales processes and efficient deal closing. 

We’ve spent significant time testing both, and based on our experience, for businesses needing strong marketing and sales alignment.

ActiveCampaign edges ahead.

However, we encourage you to consider your specific requirements.

We’ve given you the facts, now it’s up to you to decide which CRM best fits your 2025 strategy.

Try activecampaign 阅读完整评论 check alternatives

Try Close crm for FREE 阅读完整评论 关闭 CRM 的替代方案

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