⚡ 快速结论：
- 定价： ActiveCampaign starts at $15/month. Close CRM starts at $35/seat/month.
- 最适合： ActiveCampaign for email marketing automation. Close CRM for outbound sales teams that live on the phone.
- 主要区别： ActiveCampaign is a marketing platform with a CRM attached. Close is a sales CRM with calling attached.
- 我们的选择： ActiveCampaign, because it covers marketing and sales automation in one account at a lower entry price.
ActiveCampaign and Close CRM both promise to help you win more deals.
但它们的设计用途却截然不同。
ActiveCampaign starts with email marketing and grows into a CRM platform.
Close starts with phone calls and grows into a full sales pipeline tool.
That single difference decides which one fits your 商业.
概述
This ActiveCampaign vs Close CRM comparison covers pricing, key features, and ease of use.
We reviewed documentation, pricing pages, and G2 reviews for both tools.
我们的撰稿人还亲自体验了每个应用程序。
这些笔记出现在下面的“我们的团队注意到”部分中。
By the end, you will know which tool matches your sales process.
ActiveCampaign是什么？
ActiveCampaign is a marketing automation and CRM platform for growing companies.
It started as one of the better known email marketing services.
Today it handles email campaigns, 文本 messages, ads, and deal tracking.
The company calls this customer experience automation, or CXA.
Its drag and drop 建筑商 lets you build automations without code.
Most teams pick it for advanced automation that a plain newsletter tool cannot match.
🏆 优胜者：ActiveCampaign
Email marketing automation with a built-in CRM on every plan. Over 900 pre-made automation templates. Free migration from your old tool.
ActiveCampaign 定价
ActiveCampaign offers four paid tiers. Prices climb with your contact count and feature access.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 起动机 | 每月15美元 | Small businesses sending basic email campaigns |
| 加 | 每月 49 美元 | Teams that need lead scoring and landing pages |
| 专业版 | 每月 79 美元 | The more advanced user who wants custom reports |
| 企业 | 每月145美元 | Big businesses needing custom objects and single sign-on |
Pricing verified September 2026.
免费试用： 14 days, no credit card needed. The trial unlocks most Professional-tier features.
退款保证： There is no standard refund window. Cancel before renewal to avoid the next charge.
📌 笔记： Yearly billing saves 20%. Transactional email, SMS add ons, and CRM add ons are billed separately from the base plan.
⚠️ Pricing conflict flagged: Our CSV lists the Starter plan at $15/month. Some third-party sources quote $19 for the same tier, likely a monthly-billing figure. We use the CSV number across every table and card here. Check the live pricing page before you buy.
ActiveCampaign 的主要优势
Here is what makes ActiveCampaign worth a look:
- Automation depth: Over 900 automation templates ship with the account. You can A/B test entire automation paths, not just subject lines.
- 高级分割： Group contacts by website visits, location, purchase history, or interaction history. Custom fields let you slice the list further.
- 全渠道覆盖范围： Run email, SMS, WhatsApp, and social campaigns from one dashboard. You can send SMS to the same segment that got the follow up email.
- Deliverability record: ActiveCampaign’s deliverability scores well in independent 收件箱 tests. That matters more than any feature list.
- Free migrations: The team moves your lists, email templates, and automations over at no cost. Non profits and small teams use this a lot.
- 数据处理： The platform is GDPR compliant and stores data on U.S. servers under the EU-U.S. Data Privacy Framework.
- 人工智能辅助： Predictive sending picks delivery times per contact. Active Intelligence agents suggest high-value audience segments from live data.
我们的团队注意到了什么
我们的 作家 set up an account and built a live welcome series inside it. Here is what stood out from that hands-on time:
ActiveCampaign 的优点和缺点
✅ 优点
- Over 900 automation templates and 950 integrations
- Built-in CRM and lead scoring on every paid plan
- High deliverability rates in independent inbox tests
- Free migration from your old email marketing platform
- User friendly menus and a 14-day free trial without a card
❌缺点
- Overkill if you only send simple newsletters
- No free plan, and costs rise fast with contact count
- The Starter plan caps you at 5 actions per automation
- No dialer, so calling teams need a second tool
什么是Close CRM？
Close CRM 是一款专为销售团队打造的客户关系管理工具。
It targets startups and small to medium businesses that sell by phone.
Email, phone calls, and SMS all land in one shared inbox.
Sales reps dial straight from the browser without a separate phone system.
Close captures every touch and pins it to the contact timeline.
That cuts the manual data entry most CRM options force on reps.
关闭 CRM
A sales CRM with calling, SMS, and email in one inbox. Power dialer included. One-click migration from other CRMs.
关闭 CRM 定价
Close charges per seat. That changes the math once your sales team grows.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 基本要素 | 每席每月 35 美元 | Solo founders and two-person sales teams |
| 生长 | 每席每月 99 美元 | Teams needing multiple pipelines and email sequences |
| 规模 | 每席每月 139 美元 | Managers who want call coaching and custom graphs |
Pricing verified September 2026.
免费试用： 14 days with no card required. A motivated team can finish setup inside that window.
退款保证： No published refund window. Billing stops at the end of the current cycle after you cancel.
📌 笔记： Calling minutes and phone numbers are billed on top of the seat price. Budget for that before you compare the two tools on cost alone.
⚠️ Pricing conflict flagged: Our CSV lists Essentials, Growth, and Scale at $35, $99, and $139 per seat. Third-party research still quotes older Startup, Professional, and Enterprise tiers at $59, $109, and $149 monthly. We use the CSV figures throughout this article. Verify on Close’s own pricing page.
Close CRM 的主要优势
Here is where Close earns its seat price:
- Calling that works: A power dialer and a predictive dialer both ship in-app. Reps can dial multiple numbers back to back without touching a keypad.
- 智能视图： Saved search filters surface the leads worth calling first. Managers use them to keep reps on the right prospects.
- 在线辅导： Managers can listen in and whisper advice mid-call. New reps ramp faster this way.
- Fast onboarding: A CSV import tool and a free one-click migration move your contacts from other CRMs. G2 reviews highlight full team engagement within days.
- Automated follow ups: Workflows fire reminders and email sequences so nothing sits idle in the sales pipeline.
- 移动访问： The Close app runs on any mobile device, so reps can add notes between meetings.
- 支持与 安全: A staffed help center, API documentation for your developer, and regular product updates back the platform.
我们的团队注意到了什么
Our writer ran a week of outbound calls through a trial account. Here is what stood out:
关闭 CRM 的优缺点
✅ 优点
- Best-in-class calling, rated 4.7/5 on G2
- Email, calls, and SMS share one inbox
- Quick setup with free one-click migration help
- Visual pipeline view exposes stalled deals fast
❌缺点
- 报告 is weak next to bigger CRM platforms
- Less customizable, with limited custom objects
- Roughly 80 integrations, well short of rivals
- Per-seat pricing gets expensive for small teams
功能对比
Here is where the two tools actually split. We walk through ten areas that decide the purchase for most buyers.
| 特征 | ActiveCampaign | 关闭 CRM |
|---|---|---|
| 起价 | 每月15美元 | 每席每月 35 美元 |
| 免费计划 | ❌ | ❌ |
| 电子邮件营销 | ✅ | Basic bulk email |
| 内置通话 | ❌ | ✅ |
| 营销自动化 | ✅ | ❌ |
| 着陆页 | ✅ | ❌ |
| 领先得分 | ✅ | Smart Views only |
| 自定义对象 | 企业计划 | 有限的 |
| 集成 | 950+ | 80+ |
| 最适合 | 电子邮件营销自动化 | High-volume phone 外联 |
1. Email Marketing and Campaigns
ActiveCampaign： This is home turf. The email builder ships with pre-made email templates, AI copy suggestions, and split testing. You can trigger a campaign from a form submission, a purchase, or an RSS triggered feed update.
关闭客户关系管理系统： Email here serves outreach, not broadcasting. You get email sequences, templates, and bulk email to a filtered list. There is no design editor and no newsletter workflow.
2. 自动化和工作流程
ActiveCampaign： The visual builder handles multi-step journeys with conditional logic. Over 900 automation templates cover welcome series, cart abandonment, and re-engagement. ActiveCampaign says customers save around 20 hours a month this way.
关闭客户关系管理系统： Workflows fire task reminders and follow ups after a call or a reply. They keep reps moving. They will not run a marketing journey across channels.
⚠️ 警告： The ActiveCampaign Starter plan allows only 5 actions per automation. Any real workflow needs Plus or higher tiers.
3. 客户关系管理和联系人管理
ActiveCampaign： Every plan includes a CRM for deal tracking and pipeline stages. The ActiveCampaign CRM is solid for marketing-led sales, though power users find it thinner than Salesforce or Microsoft Dynamics.
关闭客户关系管理系统： Close was designed around the sales process first. Contacts, deals, and tasks all sit in one view with activity history attached. It manages customer relationships better than it manages marketing.
4. Lead Scoring and Advanced Segmentation
ActiveCampaign： Lead scoring runs on opens, clicks, page visits, and purchase history. Advanced segmentation then routes each score band into its own automation. This is the feature that separates it from a basic newsletter tool.
关闭客户关系管理系统： Smart Views replace scoring. You build a saved search on any field and reps work that list top to bottom. Simple, fast, and enough for most small 商业 团队。
5. 人工智能功能
ActiveCampaign： Predictive sending times each email per contact. Active Intelligence agents can build campaigns and suggest audience segments from live data. This is intelligent marketing automation in practice.
关闭客户关系管理系统： Sales AI summarizes calls and drafts follow-up notes. It aims at the rep’s daily grind rather than campaign planning.
6. Landing Pages and Content Creation
ActiveCampaign： You can build landing pages and forms inside the account, then trigger automations from submissions. That closes the loop between digital marketing traffic and your list.
The same editor also drafts subject lines and body copy with AI.
关闭客户关系管理系统： No landing pages and no content creation tools. You will pair Close with other tools for anything top-of-funnel.
7. 动态内容和个性化
ActiveCampaign： Conditional content shows or hides blocks based on custom fields or behaviour. One email can read differently for a first-time buyer and a repeat customer. Dynamic content is included from the Plus tier up.
关闭客户关系管理系统： Personalization here means merge fields in a sequence and full context in the inbox. The rep sees every past email and call before they talk to the prospect.
8. 报告和分析
ActiveCampaign： Campaign, automation, and deal reports come standard. Custom reports and attribution unlock on Pro. You can track revenue back to a specific email.
关闭客户关系管理系统： Reporting is the weakest part of the product. G2 reviewers say analysing performance in depth is hard. Custom graphs arrive only on the top plan.
9. 集成和插件
ActiveCampaign： Over 950 integrations, including Shopify, Salesforce, WordPress, and Zapier. Premium connectors cover ecommerce and CRM data. Transactional emails and SMS ship as paid add ons.
关闭客户关系管理系统： Around 80 integrations, covering Zoom meetings, Slack, and Zapier. Useful, but you will hit gaps that other CRMs already fill.
10. 定价与成本
Plan names differ, so compare entry cost and what a five-person team pays.
| 层级 | ActiveCampaign | 关闭 CRM |
|---|---|---|
| 入口 | 入门级：每月 15 美元 | 基本套餐：35 美元/座位/月 |
| 中 | 另加：每月 49 美元 | 增长：99 美元/席位/月 |
| 上 | 专业版：每月 79 美元 | 价格：139美元/座位/月 |
| 顶部 | 企业版：每月 145 美元 | ❌ |
ActiveCampaign： Pricing scales with contacts, not seats. Ten marketers on one Plus account still pay $49/month. Costs climb as your list grows, so forecast that first.
关闭客户关系管理系统： Every rep costs another seat. Five reps on Growth run $495/month before call minutes. Close offers real value only if those reps are dialling daily.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 最低入门成本 | ActiveCampaign | $15 flat vs $35 per seat |
| 大量电话 | 关闭 CRM | Power and predictive dialer built in |
| 电子邮件营销自动化 | ActiveCampaign | 900+ automation templates |
| Manager call coaching | 关闭 CRM | Live listen and whisper |
| Deep custom reports | ActiveCampaign | Close reporting is thin |
| Fast rollout | 关闭 CRM | Setup inside the free trial |
💰 您的预算
ActiveCampaign bills by contacts, so headcount does not raise the bill. Close bills per seat, which punishes small teams that still want the pricier tiers.
🔌 您的技术栈
With 950 integrations, ActiveCampaign plugs into most stacks already running. Close covers the common ones but leaves gaps you may need to bridge.
📞 您的销售流程
If reps close deals on calls, choose Close and let the dialer do the work. If deals close after a nurture sequence, ActiveCampaign fits your sales processes better.
🎓您的经验水平
Close is easier on day one and reps rarely need training. ActiveCampaign asks more upfront, but the more advanced features pay off within a month.
🆓 免费试用和演示
Both give you 14 days without a card. Import real contacts, not test data, or the trial tells you nothing useful.
🛟 支持选项
Both run a public knowledge base and email support. Phone support and a dedicated account team appear only on the top ActiveCampaign tier.
切换指南
Already paying for one of these? Here is what changes if you move.
🔄 从 ActiveCampaign 切换到 Close CRM？
✅ 你将获得：
- Calling from the browser, with no phone system to buy
- Live call coaching and recorded calls for training
- A rep workspace that needs almost no setup
❌ 你会失去什么：
- Marketing automation, landing pages, and forms
- Lead scoring and behaviour-based segmentation
- Roughly 870 integrations you may already rely on
📋 如何切换：
- Export contacts, deals, and custom fields to CSV
- Start the Close free trial and run the one-click migration
- Rebuild your nurture emails as sequences, then rehome anything marketing to a separate tool
🔄 从 Close CRM 切换到 ActiveCampaign？
✅ 你将获得：
- Real marketing automation that generates more leads on its own
- Landing pages, forms, and dynamic email content
- Flat pricing that does not grow with headcount
❌ 你会失去什么：
- The dialer and in-app calling
- Call recording and manager whisper coaching
- The single inbox that merges calls, SMS, and email
📋 如何切换：
- Export leads, notes, and pipeline stages from Close
- Ask ActiveCampaign for a free migration, which is included
- Rebuild sequences as automations, then add a dialer app if reps still call
我们的评测没有涵盖的内容
We focused on small businesses and mid-sized teams. We did not test 50-seat rollouts, custom API builds, or regulated setups that need HIPAA-enabled accounts. Deliverability was judged from published inbox tests, not from a campaign we sent ourselves. Both vendors ship new features often, so check current plan limits before you commit.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | ActiveCampaign |
| 🚀 自动化 | ActiveCampaign |
| 📞 Calling and Outreach | 关闭 CRM |
| 🎯 细分 | ActiveCampaign |
| 👶 易用性 | 关闭 CRM |
| 📊 报道 | ActiveCampaign |
| 🔌 集成 | ActiveCampaign |
| 🏆 总冠军 | ActiveCampaign |
🏆 获奖者：ACTIVECAMPAIGN
ActiveCampaign wins 5 of 7 categories.
最适合： email marketing automation, lead nurturing, ecommerce follow-ups, and teams that want one bill instead of two
ActiveCampaign takes it on breadth. It handles marketing and the CRM side well enough that most small businesses never need a second platform. The ActiveCampaign features that matter most, automation depth and segmentation, are also the ones Close does not attempt.
Close is the better product at one specific job. If your revenue depends on reps making calls all day, its dialer and single inbox beat anything ActiveCampaign offers on that front. Sales engagement is its whole reason to exist.
For everyone else, we recommend ActiveCampaign. It costs less to start, covers more ground, and grows with your list instead of your headcount.
ActiveCampaign 的更多比较
ActiveCampaign marketing automation runs into a different rival in every category. Here are the three worth weighing, and you can dig deeper in our full ActiveCampaign 评测 或者 ActiveCampaign 的替代方案 围捕。
ActiveCampaign 在以下方面胜出： a $15 entry price against HubSpot’s steep jump to paid tiers, deeper branching inside a single automation, and no forced onboarding fee.
HubSpot 在以下方面胜出： a genuine free plan, a far stronger sales CRM with custom objects on more tiers, and native 会议 scheduling that ActiveCampaign leaves to add ons.
ActiveCampaign 在以下方面胜出： lower cost per contact, a cleaner automation canvas, and roughly ten times the integration count.
基普 获胜方式： built-in invoicing and payments, appointment booking inside the same account, and a phone line bundled with the plan.
ActiveCampaign 与 GoHighLevel
ActiveCampaign 在以下方面胜出： inbox placement, a calmer interface for non-technical staff, and reporting you can hand to a client without cleanup.
GoHighLevel 获胜： unlimited sub-accounts for agencies serving many clients, white-label front-end automation and funnels, and bundled SMS at agency rates.
相比之下，Close CRM 的优势更多
Close competes with tools that share only some of its key features.
险胜： setup measured in days not months, calling that needs no extra licence, and a price a five-person team can actually approve.
Salesforce 的优势在于： custom objects and fields with no practical ceiling, reporting depth Close cannot match, and a hiring pool of certified admins.
险胜： the dialer, call recording for coaching, and a layout built purely around outbound rather than general project work.
周一 CRM 胜出： board views you can create for any process, cheaper seats at the low end, and a desktop and mobile app that doubles as your work hub.
Close CRM 与 Freshsales CRM 的比较
险胜： dialer quality, faster onboarding for reps who resist software, and a tighter focus on conversations over configuration.
Freshsales 在以下方面胜出： a free starting tier, stronger built-in analytics, and support that includes phone contact on lower plans.
常见问题解答
ActiveCampaign 的用途是什么？
It is used for email campaigns, automated follow-ups, SMS, and deal tracking. Businesses run welcome series, cart recovery, and lead nurturing from one account.
ActiveCampaign 是 CRM 系统吗？
Yes. A CRM ships with every paid plan and covers pipelines, deals, and lead scoring. It is lighter than Salesforce but fine for marketing-led sales.
Close 与其他 CRM 系统有何不同？
Calling, SMS, and email sit in one inbox with a dialer included. Most rivals treat calling as an integration, so Close feels closer to a sales engagement tool.
Close每月费用是多少？
Plans run $35, $99, and $139 per seat each month. Call minutes and phone numbers cost extra, so a five-rep team should budget above the sticker price.
ActiveCampaign 贵吗？
It starts at $15 monthly, which undercuts most rivals. The bill grows with your contact list rather than your headcount, so forecast list growth first.
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