⚡ 快速结论：
- 定价： ActiveCampaign starts at $15/month vs Copper 客户关系管理 每席每月 9 美元
- 最适合： ActiveCampaign for marketing automation and email campaigns, Copper CRM for Google Workspace users who live in Gmail
- 主要区别： ActiveCampaign is a marketing automation platform with a built-in CRM. Copper is a sales CRM built around Google Workspace
- 我们的选择： ActiveCampaign for most users — broader feature set with email, SMS, automation, and CRM in one platform
Choosing between ActiveCampaign vs Copper CRM comes down to one question.
Do you need marketing automation or a Gmail-native sales CRM?
Both tools manage contacts and help you grow your 商业.
但它们为截然不同的用户解决了截然不同的问题。
This guide shows you exactly which tool fits your needs.
概述
本次对比涵盖价格、功能和易用性。
我们还会分析每种工具最适合哪些用户。
我们的信息来源包括已发布的规格说明、文档和 G2 评测。
我们的撰稿人也亲自体验了每个平台。
By the end, you’ll know which tool fits your business.
ActiveCampaign是什么？
ActiveCampaign is a marketing automation and CRM platform.
It helps small to mid-sized businesses scale email marketing services and sales engagement.
The platform includes email marketing, advanced automation, and a built-in CRM.
It connects email campaigns, SMS, 社交媒体, and ads from one dashboard.
Most users choose ActiveCampaign for its intelligent marketing automation and high deliverability.
ActiveCampaign
A must have platform for marketing and sales automation. ActiveCampaign offers 900+ automation templates and 950+ integrations. It’s GDPR compliant with high deliverability rates.
ActiveCampaign 定价
以下是 ActiveCampaign 在 2026 年的费用。让我们来详细分析一下。
| 计划 | 价格 | 最适合 |
|---|---|---|
| 起动机 | 每月15美元 | Solopreneurs and small teams sending email campaigns |
| 加 | 每月 49 美元 | 小型企业 needing landing pages and SMS |
| 专业版 | 每月 79 美元 | Growing teams using more advanced features |
| 企业 | 每月145美元 | Big businesses needing single sign on and dedicated account team |
Pricing verified May 2026.
免费试用： 14-day free trial with no credit card required. You get access to most Professional-tier features.
退款保证： ActiveCampaign offers a 20% discount on yearly plans. There is no traditional money-back guarantee, but the free trial lets you test before paying.
📌 笔记： ActiveCampaign offers free migrations from other email marketing services. Every plan includes the built in CRM. Pricing scales based on the number of contacts you have.
⚠️ 警告： The Starter plan limits each automation to 5 actions. If you need more advanced automation paths, you will need the Plus plan or higher. Add ons like SMS and HIPAA support cost extra.
ActiveCampaign 的主要优势
Here’s what makes ActiveCampaign worth considering:
- 900 多个自动化模板： ActiveCampaign offers pre built templates for welcome series, follow up email flows, and cart abandonment. Users save an average of 20 hours per month with these workflows.
- 多渠道互动： Reach contacts via email, SMS, ads, ActiveCampaign and WhatsApp from one place. You can send sms, run ads ActiveCampaign manages, and trigger 文本 messages from automations.
- Built-in CRM Platform: Every plan includes the activecampaign crm with sales pipeline tracking and lead scoring. You can add notes, manage contact management, and run sales automation from the same tool.
- 高级分割： Group contacts by website tracking activity, location, or purchase history. Advanced segmentation makes email marketing automation feel personal at scale.
- Conditional Content & Dynamic Content: Show or hide content based on subscriber data. Dynamic content lets you send one email that adapts to each reader’s profile.
- 950+ 集成： Connect Shopify, Salesforce, WordPress, and Microsoft Dynamics. Premium integrations expand digital marketing options across your tech stack.
- 高送达率： ActiveCampaign’s deliverability scores are consistently among the best. Your email campaigns reach the 收件箱不是垃圾邮件文件夹。
我们的团队注意到了什么
我们的 作家 signed up for ActiveCampaign and spent several days exploring the platform. Here’s what stood out:
ActiveCampaign 的优点和缺点
✅ 优点
- 900+ pre built templates and automation workflows save hours of setup time
- Built in CRM included on every plan, no extra cost
- High email deliverability rates keep your messages out of spam
- Drag and drop email 建筑商 with AI content suggestions and conditional content
- Free migrations from other email marketing platforms make switching painless
❌缺点
- Add ons for SMS and HIPAA support raise the total cost
- Starter plan limits automations to 5 actions, which feels tight
- Phone support is reserved for the Enterprise plan only
- Learning curve gets steep once you build complex automations
Copper CRM是什么？
Copper CRM is a sales crm built specifically for Google Workspace.
It is the only crm software made for Gmail and Google Calendar.
The platform syncs gmail and google calendar data automatically into your customer relationship management system.
It eliminates manual data entry by pulling contacts from your gmail inbox.
Copper launched in 2012 as a Gmail extension before becoming a full CRM platform.
Copper CRM
A simple sales CRM built around Google Workspace (formerly G Suite). Copper claims over 30,000 customers worldwide. It is best for 小型企业 teams that live inside Gmail.
铜 CRM 定价
Copper CRM pricing is per seat. Here’s what each plan costs in 2026.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 起动机 | 每席每月 9 美元 | Solo users organizing contacts in Gmail |
| 基本的 | 每席每月 23 美元 | 小型团队管理多达 2,500 个联系人 |
| 专业的 | 每席每月 59 美元 | Growing teams using workflow automation and 报道 |
| 商业 | 每席每月 99 美元 | Sales reps needing email sequence and unlimited contacts |
Pricing verified May 2026.
免费试用： 14-day free trial available. New users can test the full platform before committing to a paid plan.
退款保证： Copper does not advertise a money-back guarantee. The free trial is the main risk-free way to test the platform.
📌 笔记： The Starter plan does not include pipeline functionality. The Professional plan adds workflow automation, custom reports, and lead scoring. Email sequence is restricted to the Business tier.
⚠️ 警告： Copper CRM pricing climbs steeply between tiers. Many small teams find the Professional plan necessary just to access basic crm add ons. The platform is also limited if you do not use Google Workspace.
Copper CRM 的主要优势
以下是Copper CRM值得考虑的原因：
- Google Workspace 集成： Copper’s integration with gmail and google calendar is unmatched. It works inside Google Docs, Google Drive, Google Sheets, and other google products you already use.
- Chrome Extension for Gmail: The gmail extension lets you add notes, easily track new contacts, and create pipelines without leaving your inbox. New leads sync to your sales process automatically.
- No Manual Data Entry: Copper auto-populates records from your gmail and google calendar. New contacts, follow ups, and emails sync without typing.
- 可视化销售流程： Create pipelines and multiple pipelines for different sales process stages. Sales reps can drag deals forward and easily track every stage.
- 工作流程自动化： Automate tasks, send automated emails, and trigger follow up email reminders. The Professional plan adds advanced capabilities for repetitive work.
- Email Templates and Tracking: Save email templates for common replies. Copper tracks opens and clicks, giving sales team insights into engagement.
- 用户友好型设计： The interface mirrors Google products, so the learning curve is small. Users familiar with Gmail adopt Copper quickly.
我们的团队注意到了什么
Our writer used Copper CRM with a Google Workspace account for several days. Here’s what stood out from that hands-on time:
Copper CRM 的优缺点
✅ 优点
- Best Google Workspace integration on the market — works inside Gmail directly
- Auto-syncs emails, contacts, and meetings from your gmail inbox
- User friendly interface with a small learning curve for Google users
- Powerful API for building custom integrations with other tools
- Visual sales pipelines and project management tools work well together
❌缺点
- Pricing is high compared to other crms with similar functionality
- Not useful if your team uses Microsoft 365 instead of Google Workspace
- Marketing functionality is powered by Outfunnel, which feels clunky
- Some users report contact management glitches with disappearing data
功能对比
Ready to dive into a detailed comparison of ActiveCampaign vs Copper CRM? We will explore 9 key features to help you determine which platform best suits your needs.
| 特征 | ActiveCampaign | Copper CRM |
|---|---|---|
| 起价 | 每月15美元 | 每席每月 9 美元 |
| 免费计划 | ❌（14天试用期） | ❌（14天试用期） |
| 营销自动化 | ✅ 900 多个模板 | ❌ Limited (via Outfunnel) |
| 内置客户关系管理系统 | ✅ 所有方案 | ✅ 原生CRM |
| 电子邮件营销 | ✅ 高级 | ⚠️ Transactional emails only |
| Google Workspace | ⚠️ Standard integration | ✅ Deep, native |
| 短信和 WhatsApp | ✅ With add ons | ❌ |
| 领先得分 | ✅ | ✅（专业版+） |
| 集成 | 950+ | Standard set |
| 最适合 | Marketing teams and small businesses | Sales teams using Gmail |
1. 营销自动化
ActiveCampaign： ActiveCampaign marketing automation is the platform’s strongest feature. It offers 900+ pre built templates for welcome series, follow up email flows, and cart abandonment. The drag and drop automation builder lets you build automations with conditional logic and end automation rules. You can A/B test entire automation paths.
Copper CRM： Copper has basic workflow automation in the Professional plan. It can automate tasks, send automated emails from your Gmail account, and trigger follow up email reminders. But it cannot handle multi-step marketing campaigns. For marketing tools, Copper relies on Outfunnel as an external add on.
⚠️ 警告： If you need real marketing automation, Copper is not built for that job. ActiveCampaign wins this category by a wide margin.
2. Email Marketing & Email Builder
ActiveCampaign： The email builder offers a drag and drop interface with AI content generation. You can use email templates, build a newsletter tool flow, and trigger rss triggered campaigns. ActiveCampaign also supports transactional email and bulk emails. Conditional content lets one email adapt for different segments.
Copper CRM： Copper sends emails directly from your Gmail account. These are transactional emails without an unsubscribe link, so they are not for marketing campaigns. You can save email templates and send personalized email sequence flows on the Business plan. The system is fine for one-on-one sales 外联 but limited for broader email marketing.
3. Contact Management & CRM
ActiveCampaign： The activecampaign crm is included on every plan. It tracks the sales pipeline, scores leads, and manages contact management. You can use custom fields, custom objects, and custom reports. The Pro plan adds advanced features like predictive sending and AI-driven recommendations.
Copper CRM： Copper is a sales CRM at heart. It pulls contacts straight from your gmail inbox and auto-populates records. Sales teams can manage clients, track leads, and add notes inside Gmail. Contact management is reportedly unreliable for some users, with occasional disappearing data complaints in G2 reviews.
4. Google Workspace 集成
ActiveCampaign： ActiveCampaign integrates with Google Workspace through Zapier and native connectors. It works with Google Sheets, Google Drive, and Gmail through standard integrations. ActiveCampaign integrations cover 950+ tools including Microsoft Dynamics, Shopify, and Salesforce.
Copper CRM： Copper’s integration with Google Workspace is in its DNA. The Chrome extension installs inside Gmail. You can manage clients, create tasks directly, sync gmail and google calendar, and access Google Docs without leaving the inbox. This is Copper’s main competitive advantage.
5. Multichannel Engagement (SMS & Beyond)
ActiveCampaign： ActiveCampaign supports email, SMS, WhatsApp, social media, and ads from one dashboard. You can send sms with sms add ons and run ads ActiveCampaign campaigns track. Text messages can fire from any automation path. This omnichannel approach reaches customers wherever they are.
Copper CRM： Copper does not offer SMS, WhatsApp, or ad management. The mobile app lets you log calls and texts automatically, but it does not send marketing text messages. For multichannel campaigns, you would need a separate marketing platform.
6. Lead Scoring & Segmentation
ActiveCampaign： Lead scoring is built in across plans. Advanced segmentation groups contacts by website tracking, location, or purchase history. ActiveCampaign features include AI-driven scoring that updates automatically. Custom fields and dynamic content tailor every email to each lead.
Copper CRM： Lead scoring is available on the Professional plan and above. It uses simple rules to rank a new lead based on activity. Copper’s segmentation is basic compared to ActiveCampaign. You can sort by tags, custom fields, and pipeline stage.
7. Sales Pipeline & Workflow
ActiveCampaign： ActiveCampaign’s sales pipeline is built for marketing-led sales. It connects email campaigns to deal tracking. Sales automation can move deals forward based on email engagement. The CRM ties marketing activity to revenue.
Copper CRM： Copper offers visual sales pipelines and multiple pipelines for different deal types. Sales reps can create pipelines for new business, renewals, or projects. Workflow automation handles repetitive tasks like follow up email reminders.
8. 报告与分析
ActiveCampaign： Custom reports cover email campaigns, automation performance, and sales pipeline metrics. You can track every step in a customer journey. The Enterprise plan adds dedicated account team support for advanced reporting needs.
Copper CRM： Copper offers custom reports on the Professional plan. You can build sales reports using Copper data, track activity, and easily track deal progress. The reporting is fine for sales teams but lacks marketing analytics.
9. 定价与成本
让我们来并排比较一下这些定价方案。
| 计划 | ActiveCampaign | Copper CRM |
|---|---|---|
| 入门/基础 | 每月15美元 | 每席每月 9 美元 |
| 中档 | 每月 49 美元（Plus） | $23/seat/month (Basic) |
| 专业/专业人士 | 每月 79 美元 | 每席每月 59 美元 |
| 企业/业务 | 每月145美元 | 每席每月 99 美元 |
ActiveCampaign： Pricing is per account, not per seat, which makes it cheaper for small teams sending email campaigns. Each ActiveCampaign offers tier scales based on contact count. Add ons like SMS and HIPAA support raise costs but stay paid monthly.
Copper CRM： Copper CRM pricing is per seat. A team of 5 on the Professional plan pays $295/month. Copper CRM pricing climbs fast for larger sales teams, even though the entry-level Starter plan looks cheap at $9/seat/month.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 营销自动化 | ActiveCampaign | 900+ pre built templates and conditional content |
| Gmail-native CRM | Copper CRM | Built for Google Workspace users |
| Email + SMS campaigns | ActiveCampaign | Send sms and email from one tool |
| 可视化销售流程 | Copper CRM | Multiple pipelines and easy drag-and-drop |
| Tight budget for solo use | Copper CRM | $9/seat/month entry-level |
| Larger marketing team | ActiveCampaign | Per-account pricing scales better |
| GDPR compliant data privacy | ActiveCampaign | GDPR compliant data privacy framework |
💰 您的预算
ActiveCampaign offers per-account pricing, so a 5-person marketing team pays the same as one user. Copper charges per seat, which makes it cheaper for solo users but expensive for sales teams of 5+.
🔌 您的技术栈
If your team lives in Gmail, Google Sheets, and Google Drive, Copper feels native. ActiveCampaign integrations cover 950+ tools, including Microsoft Dynamics for non-Google teams.
📝 您的工作流程风格
Copper is a sales-first tool with light marketing functionality. ActiveCampaign is marketing-first with a built in CRM. Pick based on which side of the funnel you live in.
🎓您的经验水平
Copper has a small learning curve for Google users since it mirrors familiar interfaces. ActiveCampaign has more advanced features, so the more advanced user gets better results over time.
🆓 免费试用和演示
Both ActiveCampaign and Copper offer 14-day free trials. ActiveCampaign does not require a credit card, while Copper’s trial setup is similar. Test both on a real workflow before deciding.
🛟 支持选项
ActiveCampaign reserves phone support for the Enterprise plan but has a deep knowledge base and live chat. Copper offers email support and a knowledge base, with phone help on higher tiers.
切换指南
已经在使用这些工具之一了吗？如果您切换到其他工具，以下是您可能遇到的情况。
🔄 Switching from ActiveCampaign to Copper CRM?
✅ 你将获得：
- Native Google Workspace integration with auto-syncing gmail and google calendar data
- Chrome extension that lets you manage tasks directly inside Gmail
- Visual sales pipelines built for sales reps, not marketers
❌ 你会失去什么：
- 900+ automation templates and advanced email marketing automation
- SMS, WhatsApp, and ad management from one dashboard
- Conditional content and dynamic content for personalized email campaigns
📋 如何切换：
- Export contacts and custom fields from ActiveCampaign as a CSV
- Sign up for Copper CRM and connect your Google Workspace account
- Import the CSV into Copper, then map fields to pipelines
🔄 Switching from Copper CRM to ActiveCampaign?
✅ 你将获得：
- Real intelligent marketing automation with multi-step workflows
- Email marketing with high deliverability and bulk emails support
- Multichannel reach across email, SMS, and ads
❌ 你会失去什么：
- Deep, native Gmail and Google Workspace experience
- One-click data sync from your gmail inbox into the CRM
- The familiar Google-style interface that Copper users love
📋 如何切换：
- Export contacts, deals, and notes from Copper as a CSV file
- Use ActiveCampaign’s free migration service to import your data
- Set up your first automation using one of the 900+ pre built templates
我们的评测没有涵盖的内容
This comparison focused on small businesses and small teams choosing between marketing automation and a sales CRM. We did not test enterprise SSO setups in deep detail, nor evaluate how either tool scales for very large companies with 100+ users. Our observations are based on May 2026 versions, so new features may have launched after this review. If you run a large enterprise plan or rely on niche industry workflows, your priorities may differ from what we covered.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 Pricing (per team) | ActiveCampaign |
| 🚀 营销自动化 | ActiveCampaign |
| 📧 电子邮件营销 | ActiveCampaign |
| 🎯 Google Workspace Integration | Copper CRM |
| 👶 Ease of Use (for Google users) | Copper CRM |
| 🔌 集成 | ActiveCampaign |
| 📊 Multichannel Engagement | ActiveCampaign |
| 🏆 总冠军 | ActiveCampaign |
🏆 获奖者：ACTIVECAMPAIGN
ActiveCampaign 在 7 个类别中赢得了 5 个。
最适合： Marketing automation, email campaigns, multichannel engagement, and small businesses needing both a CRM platform and marketing tools in one place.
ActiveCampaign and Copper CRM are two very different products. ActiveCampaign is a marketing automation platform with a built in CRM. Copper is a sales CRM built around Google Workspace.
Copper is excellent for sales teams that live in Gmail and want zero manual data entry. If your business runs on Google Workspace and your sales process is straightforward, Copper feels effortless.
However, if you need email marketing services, advanced automation, and contact management in one place, ActiveCampaign is the better choice. We recommend ActiveCampaign for most users who want a must have platform that handles marketing and sales automation together.
ActiveCampaign 的更多比较
以下是ActiveCampaign与其他竞争对手的对比：
ActiveCampaign 在以下方面胜出： Cheaper entry pricing, deeper email marketing automation, more flexible custom reports
HubSpot 在以下方面胜出： Free plan availability, larger marketplace of crm add ons, stronger inbound marketing tools
ActiveCampaign 与 基普
ActiveCampaign 在以下方面胜出： Lower starting price, more advanced segmentation, higher email deliverability
Keap 获胜理由： Bundled invoicing and payments, simpler setup for solopreneurs, included phone support
ActiveCampaign 与 GoHighLevel
ActiveCampaign 在以下方面胜出： Cleaner email builder, better deliverability scores, more polished UI
GoHighLevel 获胜： All-in-one agency features, white-label options, included landing pages and funnels
ActiveCampaign 在以下方面胜出： Faster setup, lower cost per user, native email marketing automation
Salesforce 的优势在于： Enterprise plan capabilities, deeper customization, larger app marketplace
铜CRM对比
以下是Copper CRM与其他竞争对手的对比：
铜的胜出之处在于： Deeper Gmail integration, simpler interface for Google users, lower setup time
HubSpot 在以下方面胜出： Free plan, broader marketing tools, more powerful reporting
Copper CRM 与 管道驱动
铜的胜出之处在于： Native Google Workspace integration, auto-sync from gmail inbox, easier for Google teams
Pipedrive 获胜： Lower pricing per seat, stronger sales pipeline visualizations, broader email integrations
铜的胜出之处在于： Tighter Gmail integration, simpler setup for sales teams, less configuration needed
Monday wins on: Stronger project management, more customizable workflows, lower per-seat cost
铜的胜出之处在于： Best Google Workspace experience, cleaner interface, faster onboarding
Insightly 在以下方面胜出： Lower entry price, broader project management features, stronger marketing functionality
常见问题解答
ActiveCampaign 的用途是什么？
ActiveCampaign is used for marketing and sales automation. It sends automated emails, runs sms campaigns, and manages a built in CRM. Many businesses use it to nurture leads with email marketing automation and track the sales pipeline.
ActiveCampaign 是 CRM 系统吗？
Yes, ActiveCampaign includes a CRM in every plan. It tracks contacts, deals, and the sales process alongside marketing campaigns. The activecampaign crm fits small businesses that want one platform for both marketing and sales.
Copper CRM是做什么用的？
Copper CRM is used for managing customer relationship management inside Google Workspace. It pulls contacts and meetings from Gmail and Google Calendar automatically. Sales reps use it to track new leads, customers, and projects without leaving Gmail.
Is ActiveCampaign legit and safe?
Yes, ActiveCampaign legit. The platform is GDPR compliant and stores data on US servers. Many recommend ActiveCampaign for non profits, agencies, and big businesses, since the platform regularly adds new features. Single sign on is available on the Enterprise plan.
How does ActiveCampaign and Copper CRM compare for small businesses?
For small businesses focused on email marketing and automation, ActiveCampaign is the stronger choice. For sales-focused small business teams who use Gmail, Copper CRM is easier to adopt. Both work for small teams but solve different problems.
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