⚡ 快速结论：
- 定价： ActiveCampaign starts at $15/month. Copper 客户关系管理 starts at $9/seat/month.
- 最适合： ActiveCampaign for marketing and sales 自动化. Copper CRM for teams living inside Gmail.
- 主要区别： ActiveCampaign is an email marketing platform with a built in CRM. Copper is a sales CRM with light marketing tools.
- 我们的选择： ActiveCampaign, rated 4.0 against Copper’s 3.5, because it covers email campaigns and pipeline work in one tool.
These two tools are not really competing for the same job.
ActiveCampaign sells marketing automation with a CRM attached.
Copper CRM sells customer relationship management that lives inside your Gmail inbox.
Most buyers land here because they want one tool instead of two.
That single question decides which one fits your 商业.
概述
This ActiveCampaign vs Copper CRM comparison covers pricing, key features, and daily usability.
Our sources are published specs, help docs, and public user reviews.
我们的撰稿人也亲自体验了这两个账户。
这些笔记出现在下面的“我们的团队注意到”部分中。
By the end you will know which crm platform suits your sales process.
ActiveCampaign是什么？
ActiveCampaign is a Customer Experience Automation platform for email marketing and sales automation.
It combines email campaigns, automation, and a built in CRM in one account.
The visual drag and drop 建筑商 lets you build automations without code.
You can reach contacts through email, SMS, WhatsApp, and social ads.
ActiveCampaign offers four tiers, from small businesses up to large sales teams.
Most teams pick it for advanced automation rather than plain newsletters.
The walkthrough below shows the dashboard and the email builder in action.
🏆 优胜者：ActiveCampaign
Over 900 pre built templates and 950 integrations. Free migration from your old newsletter tool. Fourteen day trial with no card.
ActiveCampaign 定价
Four tiers, priced by contacts and features.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 起动机 | 每月15美元 | Small teams sending basic email campaigns |
| 加 | 每月 49 美元 | Lead scoring and a real sales pipeline |
| 专业版 | 每月 79 美元 | A more advanced user needing split automations |
| 企业 | 每月145美元 | Big businesses wanting a dedicated account team |
Pricing verified September 2026.
免费试用： 14 days with access to most Professional features. No credit card needed.
退款保证： No published refund window. Yearly billing cuts roughly 20% off the monthly rate.
📌 笔记： Every tier ships with the built in CRM. The Starter plan caps you at 5 actions per automation, so complex flows need Plus or higher. The Enterprise plan adds single sign-on, HIPAA support, custom objects, and phone support.
⚠️ Pricing conflict: Our research notes list the ActiveCampaign Starter plan at $19/month. The CSV records $15/month, and every table here uses the CSV figure. Check the live pricing page before you buy, since your contact count changes the number.
ActiveCampaign 的主要优势
Here is what makes ActiveCampaign worth the money:
- Automation depth: Over 900 pre built templates cover welcome series, follow up email chains, and cart abandonment. You can A/B test entire automation paths, not just subject lines.
- 高级分割： Group contacts by website tracking data, location, purchase history, or custom fields. Tags update automatically as people click.
- Conditional content: Dynamic content blocks show or hide sections based on subscriber data. One send covers several audiences.
- Multi-channel reach: 电子邮件， 文本 messages, WhatsApp, and ads run from a single dashboard. You can send SMS from the same automation that triggers an email.
- 950 多个集成： Shopify, Salesforce, WordPress, and Zapier connect to other tools in minutes. Automations can fire on events from those apps.
- Deliverability record: ActiveCampaign’s deliverability scores well in independent inbox tests. Free migrations move your list over at no cost.
- 人工智能辅助： Predictive sending picks delivery times per contact. Active Intelligence agents suggest audience segments and draft campaigns from live data.
我们的团队注意到了什么
我们的 作家 set up an account and ran a real welcome series through it. Here is what stood out during that hands-on time:
ActiveCampaign 的优点和缺点
✅ 优点
- Automation builder handles multi-step logic without code
- Built in CRM on every plan, including Starter
- Over 950 integrations plus Zapier
- Free migration from your old email marketing services
- 无需信用卡即可享受 14 天免费试用
❌缺点
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- Price climbs fast as your contact list grows
- 没有免费套餐，只有试用版。
Copper CRM是什么？
Copper CRM is crm software built specifically for Google Workspace, formerly G Suite.
它于 2012 年作为 Gmail 扩展程序推出，彻底终结了手动数据输入。
A Chrome extension puts the whole CRM inside Gmail and Google Calendar.
Records fill themselves from your email, meetings, and contact data.
Copper 声称拥有超过 30,000 名客户，其中包括谷歌本身。
Watch how the sidebar behaves inside a live Gmail inbox.
🥈 Runner Up: Copper CRM
The only CRM built around Google Workspace. Create leads and tasks directly from Gmail. Fourteen day free trial.
铜 CRM 定价
Copper CRM pricing runs per seat, so cost scales with headcount.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 起动机 | 每席每月 9 美元 | Organizing contacts only, no pipelines |
| 基本的 | 每席每月 23 美元 | 小型企业 teams with 2,500 contacts |
| 专业的 | 每席每月 59 美元 | Sales reps needing workflow automation |
| 商业 | 每席每月 99 美元 | Teams that need email sequence sending |
Pricing verified September 2026.
免费试用： 14 days on the paid tiers. No free plan exists after that.
退款保证： None published. Copper does list its rates openly, unlike some other CRMs.
📌 笔记： The Starter plan has no pipeline functionality, so you cannot create pipelines until Basic. The Professional plan lifts the import ceiling to 15,000 contacts. Email sequence sending is locked to the Business tier.
⚠️ Pricing conflict: The CSV rates above match annual billing. Our research notes show higher figures when paid monthly: Basic at $29, Professional at $69, and Business at $134 per seat. Confirm the billing cycle at checkout.
Copper CRM 的主要优势
Here is where Copper earns its place:
- Google Workspace 集成： Copper’s integration syncs email, meetings, and contacts on its own. Nothing else matches it among Google products.
- Work from the inbox: Create new contacts, leads, companies, and tasks directly from Gmail or Google Calendar. Google Docs, Google Sheets, and Google Drive files attach to records.
- 可视化管道： Drag deals across stages and run multiple pipelines for sales and project management side by side.
- Activity tracking: Copper logs opens and clicks so you can easily track which follow up email landed. Add notes without leaving the thread.
- 自定义报告： Build your own sales 报道 from Copper data instead of fixed dashboards.
- 友好的API： Reviewers rate the API as easier to work with than HubSpot’s when building custom links to other tools.
- 安全 basics: Data encryption, two-factor login, and Google’s own security standards apply. A mobile app logs calls and texts automatically.
我们的团队注意到了什么
Our writer installed the Chrome extension and worked a small pipeline from Gmail for several days. Here is what came out of that:
Copper CRM 的优缺点
✅ 优点
- 任何 CRM 系统都无法比拟的最佳 Google Workspace 集成
- Almost no learning curve for Gmail users
- Cuts manual data entry through auto-populated records
- Transparent, published pricing
❌缺点
- Unusable without Google Workspace, so Microsoft 365 shops are out
- Marketing runs through Outfunnel and feels clunky
- Reviewers report contact records glitching and disappearing
- Expensive per seat with limited features at the low tiers
功能对比
Nine areas separate these two products, plus cost. The table gives you the short version first.
| 特征 | ActiveCampaign | Copper CRM |
|---|---|---|
| 起价 | 每月15美元 | 每席每月 9 美元 |
| 免费计划 | ❌ | ❌ |
| Bulk Emails & Newsletters | ✅ | ❌ |
| 营销自动化 | ✅ | ❌ |
| 销售渠道 | ✅ | ✅ |
| 领先得分 | ✅ | ✅ |
| 着陆页 | ✅ | ❌ |
| Google Workspace Sync | ❌ | ✅ |
| Works Without Google | ✅ | ❌ |
| 最适合 | 电子邮件营销自动化 | Gmail-based sales teams |
1. Email Marketing and Email Templates
ActiveCampaign： This is a full email builder with a drag and drop editor and AI content generation. You can send bulk emails, RSS triggered newsletters, and transactional email from the same account. Conditional content swaps blocks per recipient.
Copper CRM： Copper handles one-to-one email only. You save email templates for common replies and send them from your Gmail address. There is no newsletter tool here at all.
⚠️ 警告： Copper’s automated emails leave from your own Gmail account. They count as transactional emails and carry no unsubscribe link, which is a compliance problem for real marketing sends.
2. Automation Builder and Workflow Automation
ActiveCampaign： ActiveCampaign marketing automation is the headline act. Multi-step workflows use conditional logic, waits, and branches, and you can A/B test whole paths. Users report saving around 20 hours a month once flows run themselves.
Copper CRM： Copper’s workflow automation removes repetitive admin. It can automate tasks like stage changes and reminders, but it lacks the advanced capabilities of a drip campaign builder. Marketing sits with Outfunnel, an outside add on.
3. Personalization and Automated Tasks
ActiveCampaign： Dynamic content changes what a reader sees based on tags, custom fields, or past behaviour. Goal blocks let you end automation runs 早期的 when someone converts. Predictive sending picks the hour per person.
Copper CRM： Copper’s personalization is simpler. Because messages leave from your inbox, they read like a human wrote them. Automated tasks then chase the next step for sales reps.
4. Built In CRM and Sales Pipeline
ActiveCampaign： The ActiveCampaign CRM tracks deals, tasks, and pipeline stages inside the same account as your email campaigns. It is competent rather than deep. New features in 2025 added sales engagement tools and AI agents.
Copper CRM： Pipelines are Copper’s core strength. Boards are clean, drag-friendly, and quick to customise for any sales process. Just remember the Starter plan cannot create pipelines at all.
5. Lead Scoring and Lead Tracking
ActiveCampaign： Lead scoring reacts to opens, clicks, page visits, and form fills. A new lead can move itself into a nurture track without anyone touching it. Scores feed straight into automation conditions.
Copper CRM： Copper offers lead scoring plus open and click tracking on individual messages. It tells you who is warm. It will not act on that signal by itself.
6. Contact Management, Custom Fields and Data Import
ActiveCampaign： Advanced segmentation slices your list by site visits, location, or interaction history. Custom fields and custom objects hold whatever your business tracks. Free migrations import your existing list.
Copper CRM： Contact management pulls straight from Gmail, so records build themselves. Basic caps you at 2,500 contacts and Professional at 15,000 on import. Some reviewers report contact details vanishing.
7. Landing Pages, Content and Project Tracking
ActiveCampaign： You can build landing pages and forms in-app, then trigger automations on submission. AI content creation drafts subject lines and body copy for digital marketing campaigns.
The content tools sit one tab across from the page builder.
Copper CRM： No landing pages here. Copper instead reuses its pipeline boards to manage client projects after the deal closes, which suits agencies tracking work for clients.
8. 报表和自定义报表
ActiveCampaign： Reporting covers campaign performance, automation results, and attribution by date range. Split-test data sits beside deliverability numbers, so you can see why a send underperformed.
Copper CRM： Custom reports let a sales team build its own views of pipeline health. Reporting arrives on the Professional plan and above, not on Basic.
9. Integrations and Google Workspace
ActiveCampaign： Over 950 integrations plus Zapier reach Shopify, Salesforce, WordPress, and Microsoft Dynamics. Premium CRM and ecommerce connections pull purchase data back into segments.
Copper CRM： One integration matters most and Copper nails it. Everything in Google Workspace connects natively. Companies on Microsoft 365 cannot use it as designed.
10. 定价与成本
Copper looks cheaper until you count seats.
| 层级 | ActiveCampaign | Copper CRM |
|---|---|---|
| 入口 | 入门级——每月 15 美元 | Starter — $9/seat/month |
| 中 | 此外——每月 49 美元 | Basic — $23/seat/month |
| 上 | 专业版——每月 79 美元 | Professional — $59/seat/month |
| 顶部 | 企业版——每月 145 美元 | Business — $99/seat/month |
ActiveCampaign： You pay by contacts, not people. A five-person team on Plus still pays $49/month, and yearly billing trims about 20%. Costs rise as your list grows rather than as you hire.
Copper CRM： Five seats on Professional reach $295/month. That is why Copper reads as expensive against other CRM options with similar functionality, especially when paid monthly.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| Bulk email campaigns | ActiveCampaign | Copper cannot send newsletters |
| CRM inside Gmail | Copper CRM | Native Google Workspace sync |
| 高级自动化 | ActiveCampaign | 900+ pre built templates |
| Cheapest single seat | Copper CRM | $9/seat/month entry tier |
| One tool for both jobs | ActiveCampaign | Built in CRM on every plan |
| Microsoft 365 office | ActiveCampaign | Copper needs Google |
💰 您的预算
Solo operators pay less with Copper’s $9 seat. Once you pass three users, ActiveCampaign’s flat contact pricing usually wins.
🔌 您的技术栈
If your day already runs through Gmail and Google Calendar, Copper drops in with almost no setup. Anyone else should skip it.
📝 你的营销风格
Sending one-to-one email to a short list? Copper is enough. Running segmented email marketing to thousands? Only ActiveCampaign handles it.
🎓您的经验水平
Copper is easier on day one because its user friendly layout mirrors Gmail. ActiveCampaign asks for a weekend of learning, then pays a more advanced user back with more advanced features.
🆓 免费试用和演示
Both give you 14 days. ActiveCampaign skips the credit card, so start there if you are only browsing.
🛟 支持选项
Both run a public knowledge base with chat backup. ActiveCampaign adds phone support and a dedicated account team on the Enterprise plan.
🔒 数据隐私和安全
ActiveCampaign stores data on US servers under the EU-US data privacy framework. Copper leans on Google’s encryption and two-factor login.
切换指南
Already paying for one of them? Here is what changes.
🔄 从 ActiveCampaign 切换到 Copper CRM？
✅ 你将获得：
- 一个内置于您的 Gmail 收件箱中的 CRM 系统
- Automatic capture of meetings and threads, cutting data entry
- Cleaner pipeline boards your sales team will actually update
❌ 你会失去什么：
- Every bulk email and newsletter feature
- Multi-step automation with conditional branches
- Landing pages, SMS, and 950+ integrations
📋 如何切换：
- Export contacts and deals from ActiveCampaign as CSV
- Start the Copper trial and install the Chrome extension
- Import the file, then rebuild pipelines and custom fields
🔄 从 Copper CRM 切换到 ActiveCampaign？
✅ 你将获得：
- Real email marketing automation with 900+ templates
- Landing pages, SMS, and ad audiences in one dashboard
- Flat pricing that does not charge per seat
❌ 你会失去什么：
- Gmail 和 Google 日历原生同步
- Automatic record creation from email threads
- The Chrome extension sidebar workflow
📋 如何切换：
- Export people, companies, and opportunities from Copper
- Open an ActiveCampaign trial and request the free migration
- Map fields to tags, then rebuild your pipeline stages
我们的评测没有涵盖的内容
We looked at small business and mid-market use, not custom enterprise contracts. We did not test the ActiveCampaign Enterprise plan’s HIPAA support, nor Copper’s behaviour at 15,000 contacts. Deliverability numbers come from published tests rather than our own sends. Non profits and agencies with unusual billing may see different rates. Our full ActiveCampaign review covers the ActiveCampaign features we skipped here.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | Copper CRM |
| 📧 电子邮件营销活动 | ActiveCampaign |
| ⚙️自动化 | ActiveCampaign |
| 🎯 销售渠道 | Copper CRM |
| 👶 易用性 | Copper CRM |
| 🔌 集成 | ActiveCampaign |
| 📊 报道 | ActiveCampaign |
| 🏆 总冠军 | ActiveCampaign |
🏆 获奖者：ACTIVECAMPAIGN
ActiveCampaign wins 4 of 7 categories.
最适合： Email campaigns, marketing and sales automation, and teams that want one platform instead of two.
These are different products wearing similar labels. ActiveCampaign is a marketing engine that happens to carry a CRM. Copper is a Google-shaped CRM that happens to send email.
Copper is excellent at the narrow job it picked. If your whole company runs on Google Workspace and nobody sends a newsletter, it will feel effortless.
We recommend ActiveCampaign for most readers because it covers more ground. Its 4.0 rating against Copper’s 3.5 reflects that range, and the free migration removes the usual reason to stay put.
ActiveCampaign 的更多比较
Four rivals come up most often when readers weigh ActiveCampaign 的替代方案:
ActiveCampaign 在以下方面胜出： Far lower entry cost, deeper branching in automations, no forced onboarding fee
HubSpot 在以下方面胜出： Reporting dashboards, a genuine free tier, service and ticketing modules
ActiveCampaign 在以下方面胜出： Cheaper starting tier, wider integration list, stronger segmentation rules
基普 获胜方式： Built-in invoicing, appointment booking, phone line included for small teams
ActiveCampaign 与 Pipedrive 的比较
ActiveCampaign 在以下方面胜出： Email sending at scale, landing pages, marketing reporting
管道驱动 获胜方式： Deal-stage clarity, per-seat simplicity, faster setup for pure sales use
ActiveCampaign 与 GoHighLevel 对比
ActiveCampaign 在以下方面胜出： 收件箱位置 record, cleaner interface, more stable release cycle
GoHighLevel 获胜方式： White-label resale, unlimited sub-accounts, agency client billing
铜CRM对比
The video below walks through the closest Copper rivals, followed by our own notes.
铜的胜出之处在于： Gmail sidebar access, automatic contact capture, faster adoption for Google shops
周一 CRM 胜出： Board customisation, project management depth, cheaper mid-tier seats
Copper CRM 与 胶囊客户关系管理
铜的胜出之处在于： Calendar and Drive sync, richer activity logging, mobile call logging
Capsule 胜出： A free starter tier, lower paid pricing, Microsoft 365 support
铜的胜出之处在于： Google-native design, lighter interface, quicker record creation
Insightly 在以下方面胜出： Project delivery tooling, built-in marketing module, more reporting controls
Copper CRM 与 Freshsales CRM 的比较
铜的胜出之处在于： Workspace integration, simpler onboarding, cleaner pipeline view
Freshsales 在以下方面胜出： Built-in phone and chat, AI deal insights, free plan for small teams
常见问题解答
ActiveCampaign 的用途是什么？
It runs email campaigns, automation, and a sales pipeline from one account. Teams use it for welcome series, follow-ups, cart recovery, and lead nurturing.
Copper CRM是做什么用的？
Copper manages contacts, deals, and tasks inside Gmail and Google Calendar. It suits sales and client-facing teams that already work in Google Workspace all day.
ActiveCampaign 是 CRM 系统吗？
Yes. Every plan includes a CRM with deals, pipeline stages, and lead scoring. It is lighter than a dedicated sales CRM but covers most small business needs.
Copper CRM 是否支持 Outlook？
Not natively. The product is built around Google Workspace, so Microsoft 365 and Outlook users lose the sync and inbox sidebar that make it worthwhile.
ActiveCampaign 贵吗？
Entry cost is $15/month, which is fair for the automation depth. Bills climb with contact volume, so 审计 your list before upgrading tiers.
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