⚡ 簡単な評価:
- 価格: ActiveCampaign starts at $15/month. Copper CRM starts at $9/seat/month.
- 最適な用途: ActiveCampaign for marketing and sales オートメーション. Copper CRM for teams living inside Gmail.
- 主な違い： ActiveCampaign is an email marketing platform with a built in CRM. Copper is a sales CRM with light marketing tools.
- 私たちのおすすめ： ActiveCampaign, rated 4.0 against Copper’s 3.5, because it covers email campaigns and pipeline work in one tool.
These two tools are not really competing for the same job.
ActiveCampaign sells marketing automation with a CRM attached.
Copper CRM sells customer relationship management that lives inside your Gmail inbox.
Most buyers land here because they want one tool instead of two.
That single question decides which one fits your 仕事.
概要
This ActiveCampaign vs Copper CRM comparison covers pricing, key features, and daily usability.
Our sources are published specs, help docs, and public user reviews.
弊社のライター陣は、両アカウントの内部にも実際に足を運び、調査を行った。
それらのメモは、以下の「チームが気づいたこと」のセクションに記載されています。
By the end you will know which crm platform suits your sales process.
ActiveCampaignとは何ですか？
ActiveCampaign is a Customer Experience Automation platform for email marketing and sales automation.
It combines email campaigns, automation, and a built in CRM in one account.
The visual drag and drop ビルダー lets you build automations without code.
You can reach contacts through email, SMS, WhatsApp, and social ads.
ActiveCampaign offers four tiers, from small businesses up to large sales teams.
Most teams pick it for advanced automation rather than plain newsletters.
The walkthrough below shows the dashboard and the email builder in action.
🏆 受賞者：ActiveCampaign
Over 900 pre built templates and 950 integrations. Free migration from your old newsletter tool. Fourteen day trial with no card.
ActiveCampaignの価格
Four tiers, priced by contacts and features.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額15ドル | Small teams sending basic email campaigns |
| プラス | 月額49ドル | Lead scoring and a real sales pipeline |
| プロ | 月額79ドル | A more advanced user needing split automations |
| 企業 | 月額145ドル | Big businesses wanting a dedicated account team |
Pricing verified September 2026.
無料トライアル: 14 days with access to most Professional features. No credit card needed.
返金保証: No published refund window. Yearly billing cuts roughly 20% off the monthly rate.
📌 注記： Every tier ships with the built in CRM. The Starter plan caps you at 5 actions per automation, so complex flows need Plus or higher. The Enterprise plan adds single sign-on, HIPAA support, custom objects, and phone support.
⚠️ Pricing conflict: Our research notes list the ActiveCampaign Starter plan at $19/month. The CSV records $15/month, and every table here uses the CSV figure. Check the live pricing page before you buy, since your contact count changes the number.
ActiveCampaignの主なメリット
Here is what makes ActiveCampaign worth the money:
- Automation depth: Over 900 pre built templates cover welcome series, follow up email chains, and cart abandonment. You can A/B test entire automation paths, not just subject lines.
- 高度なセグメンテーション: Group contacts by website tracking data, location, purchase history, or custom fields. Tags update automatically as people click.
- Conditional content: Dynamic content blocks show or hide sections based on subscriber data. One send covers several audiences.
- Multi-channel reach: メール、 文章 messages, WhatsApp, and ads run from a single dashboard. You can send SMS from the same automation that triggers an email.
- 950以上の連携機能： Shopify, セールスフォース, WordPress, and Zapier connect to other tools in minutes. Automations can fire on events from those apps.
- Deliverability record: ActiveCampaign’s deliverability scores well in independent inbox tests. Free migrations move your list over at no cost.
- AIアシスタンス: Predictive sending picks delivery times per contact. Active Intelligence agents suggest audience segments and draft campaigns from live data.
私たちのチームが気づいたこと
私たちの 作家 set up an account and ran a real welcome series through it. Here is what stood out during that hands-on time:
ActiveCampaignのメリットとデメリット
✅ メリット
- Automation builder handles multi-step logic without code
- Built in CRM on every plan, including Starter
- Over 950 integrations plus Zapier
- Free migration from your old email marketing services
- クレジットカード不要の14日間無料トライアル
❌ デメリット
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- Price climbs fast as your contact list grows
- 無料プランはなく、トライアルのみ。
Copper CRM とは何ですか?
Copper CRM is crm software built specifically for Google Workspace, formerly G Suite.
これは2012年にGmailの拡張機能としてリリースされ、手作業によるデータ入力を不要にした。
A Chrome extension puts the whole CRM inside Gmail and Google Calendar.
Records fill themselves from your email, meetings, and contact data.
Copperは、Google自身を含め、3万社以上の顧客を抱えていると主張している。
Watch how the sidebar behaves inside a live Gmail inbox.
🥈 Runner Up: Copper CRM
The only CRM built around Google Workspace. Create leads and tasks directly from Gmail. Fourteen day free trial.
銅CRMの価格
Copper CRM pricing runs per seat, so cost scales with headcount.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 1席あたり月額9ドル | Organizing contacts only, no pipelines |
| 基本 | 1席あたり月額23ドル | 中小企業 teams with 2,500 contacts |
| プロ | 1席あたり月額59ドル | Sales reps needing workflow automation |
| 仕事 | 1席あたり月額99ドル | Teams that need email sequence sending |
Pricing verified September 2026.
無料トライアル: 14 days on the paid tiers. No free plan exists after that.
返金保証: None published. Copper does list its rates openly, unlike some other CRMs.
📌 注記： The Starter plan has no pipeline functionality, so you cannot create pipelines until Basic. The Professional plan lifts the import ceiling to 15,000 contacts. Email sequence sending is locked to the Business tier.
⚠️ Pricing conflict: The CSV rates above match annual billing. Our research notes show higher figures when paid monthly: Basic at $29, Professional at $69, and Business at $134 per seat. Confirm the billing cycle at checkout.
銅CRMの主な利点
Here is where Copper earns its place:
- Google Workspaceとの連携： Copper’s integration syncs email, meetings, and contacts on its own. Nothing else matches it among Google products.
- Work from the inbox: Create new contacts, leads, companies, and tasks directly from Gmail or Google Calendar. Google Docs, Google Sheets, and Google Drive files attach to records.
- ビジュアルパイプライン： Drag deals across stages and run multiple pipelines for sales and project management side by side.
- Activity tracking: Copper logs opens and clicks so you can easily track which follow up email landed. Add notes without leaving the thread.
- カスタムレポート: Build your own sales 報告 from Copper data instead of fixed dashboards.
- 使いやすいAPI： Reviewers rate the API as easier to work with than HubSpot’s when building custom links to other tools.
- 安全 basics: Data encryption, two-factor login, and Google’s own security standards apply. A mobile app logs calls and texts automatically.
私たちのチームが気づいたこと
Our writer installed the Chrome extension and worked a small pipeline from Gmail for several days. Here is what came out of that:
銅CRMの長所と短所
✅ メリット
- あらゆるCRMの中で最高のGoogle Workspace連携機能
- Almost no learning curve for Gmail users
- Cuts manual data entry through auto-populated records
- Transparent, published pricing
❌ デメリット
- Unusable without Google Workspace, so Microsoft 365 shops are out
- Marketing runs through Outfunnel and feels clunky
- Reviewers report contact records glitching and disappearing
- Expensive per seat with limited features at the low tiers
機能比較
Nine areas separate these two products, plus cost. The table gives you the short version first.
| 特徴 | アクティブキャンペーン | 銅CRM |
|---|---|---|
| 開始価格 | 月額15ドル | 1席あたり月額9ドル |
| 無料プラン | ❌ | ❌ |
| Bulk Emails & Newsletters | ✅ | ❌ |
| マーケティングオートメーション | ✅ | ❌ |
| 販売パイプライン | ✅ | ✅ |
| リードスコアリング | ✅ | ✅ |
| ランディングページ | ✅ | ❌ |
| Google Workspace Sync | ❌ | ✅ |
| Works Without Google | ✅ | ❌ |
| 最適な用途 | メールマーケティングの自動化 | Gmail-based sales teams |
1. Email Marketing and Email Templates
アクティブキャンペーン: This is a full email builder with a drag and drop editor and AI content generation. You can send bulk emails, RSS triggered newsletters, and transactional email from the same account. Conditional content swaps blocks per recipient.
銅CRM: Copper handles one-to-one email only. You save email templates for common replies and send them from your Gmail address. There is no newsletter tool here at all.
⚠️ 警告： Copper’s automated emails leave from your own Gmail account. They count as transactional emails and carry no unsubscribe link, which is a compliance problem for real marketing sends.
2. Automation Builder and Workflow Automation
アクティブキャンペーン: ActiveCampaign marketing automation is the headline act. Multi-step workflows use conditional logic, waits, and branches, and you can A/B test whole paths. Users report saving around 20 hours a month once flows run themselves.
銅CRM: Copper’s workflow automation removes repetitive admin. It can automate tasks like stage changes and reminders, but it lacks the advanced capabilities of a drip campaign builder. Marketing sits with Outfunnel, an outside add on.
3. Personalization and Automated Tasks
アクティブキャンペーン: Dynamic content changes what a reader sees based on tags, custom fields, or past behaviour. Goal blocks let you end automation runs 早い when someone converts. Predictive sending picks the hour per person.
銅CRM: Copper’s personalization is simpler. Because messages leave from your inbox, they read like a human wrote them. Automated tasks then chase the next step for sales reps.
4. Built In CRM and Sales Pipeline
アクティブキャンペーン: The ActiveCampaign CRM tracks deals, tasks, and pipeline stages inside the same account as your email campaigns. It is competent rather than deep. New features in 2025 added sales engagement tools and AI agents.
銅CRM: Pipelines are Copper’s core strength. Boards are clean, drag-friendly, and quick to customise for any sales process. Just remember the Starter plan cannot create pipelines at all.
5. Lead Scoring and Lead Tracking
アクティブキャンペーン: Lead scoring reacts to opens, clicks, page visits, and form fills. A new lead can move itself into a nurture track without anyone touching it. Scores feed straight into automation conditions.
銅CRM: Copper offers lead scoring plus open and click tracking on individual messages. It tells you who is warm. It will not act on that signal by itself.
6. Contact Management, Custom Fields and Data Import
アクティブキャンペーン: Advanced segmentation slices your list by site visits, location, or interaction history. Custom fields and custom objects hold whatever your business tracks. Free migrations import your existing list.
銅CRM: Contact management pulls straight from Gmail, so records build themselves. Basic caps you at 2,500 contacts and Professional at 15,000 on import. Some reviewers report contact details vanishing.
7. Landing Pages, Content and Project Tracking
アクティブキャンペーン: You can build landing pages and forms in-app, then trigger automations on submission. AI content creation drafts subject lines and body copy for digital marketing campaigns.
The content tools sit one tab across from the page builder.
銅CRM: No landing pages here. Copper instead reuses its pipeline boards to manage client projects after the deal closes, which suits agencies tracking work for clients.
8. レポート作成とカスタムレポート
アクティブキャンペーン: Reporting covers campaign performance, automation results, and attribution by date range. Split-test data sits beside deliverability numbers, so you can see why a send underperformed.
銅CRM: Custom reports let a sales team build its own views of pipeline health. Reporting arrives on the Professional plan and above, not on Basic.
9. Integrations and Google Workspace
アクティブキャンペーン: Over 950 integrations plus Zapier reach Shopify, Salesforce, WordPress, and Microsoft Dynamics. Premium CRM and ecommerce connections pull purchase data back into segments.
銅CRM: One integration matters most and Copper nails it. Everything in Google Workspace connects natively. Companies on Microsoft 365 cannot use it as designed.
10. 価格設定とコスト
Copper looks cheaper until you count seats.
| ティア | アクティブキャンペーン | 銅CRM |
|---|---|---|
| エントリ | スタータープラン — 月額15ドル | Starter — $9/seat/month |
| 中 | プラス — 月額49ドル | Basic — $23/seat/month |
| アッパー | プロプラン — 月額79ドル | Professional — $59/seat/month |
| トップ | エンタープライズプラン — 月額145ドル | Business — $99/seat/month |
アクティブキャンペーン: You pay by contacts, not people. A five-person team on Plus still pays $49/month, and yearly billing trims about 20%. Costs rise as your list grows rather than as you hire.
銅CRM: Five seats on Professional reach $295/month. That is why Copper reads as expensive against other CRM options with similar functionality, especially when paid monthly.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| Bulk email campaigns | アクティブキャンペーン | Copper cannot send newsletters |
| CRM inside Gmail | 銅CRM | Native Google Workspace sync |
| 高度な自動化 | アクティブキャンペーン | 900+ pre built templates |
| Cheapest single seat | 銅CRM | $9/seat/month entry tier |
| One tool for both jobs | アクティブキャンペーン | Built in CRM on every plan |
| Microsoft 365 office | アクティブキャンペーン | Copper needs Google |
💰 あなたの予算
Solo operators pay less with Copper’s $9 seat. Once you pass three users, ActiveCampaign’s flat contact pricing usually wins.
🔌 あなたの技術スタック
If your day already runs through Gmail and Google Calendar, Copper drops in with almost no setup. Anyone else should skip it.
📝 あなたのマーケティングスタイル
Sending one-to-one email to a short list? Copper is enough. Running segmented email marketing to thousands? Only ActiveCampaign handles it.
🎓 あなたの経験レベル
Copper is easier on day one because its user friendly layout mirrors Gmail. ActiveCampaign asks for a weekend of learning, then pays a more advanced user back with more advanced features.
🆓 無料トライアルとデモ
Both give you 14 days. ActiveCampaign skips the credit card, so start there if you are only browsing.
🛟 サポートオプション
Both run a public knowledge base with chat backup. ActiveCampaign adds phone support and a dedicated account team on the Enterprise plan.
🔒 データプライバシーとセキュリティ
ActiveCampaign stores data on US servers under the EU-US data privacy framework. Copper leans on Google’s encryption and two-factor login.
切り替えガイド
Already paying for one of them? Here is what changes.
🔄 ActiveCampaignからCopper CRMに切り替えますか？
✅ 得られるもの：
- Gmailの受信トレイ内に存在するCRM
- Automatic capture of meetings and threads, cutting data entry
- Cleaner pipeline boards your sales team will actually update
❌ 失うもの：
- Every bulk email and newsletter feature
- Multi-step automation with conditional branches
- Landing pages, SMS, and 950+ integrations
📋切り替え方法：
- Export contacts and deals from ActiveCampaign as CSV
- Start the Copper trial and install the Chrome extension
- Import the file, then rebuild pipelines and custom fields
🔄 Copper CRMからActiveCampaignに切り替えますか？
✅ 得られるもの：
- Real email marketing automation with 900+ templates
- Landing pages, SMS, and ad audiences in one dashboard
- Flat pricing that does not charge per seat
❌ 失うもの：
- GmailとGoogleカレンダーのネイティブ同期
- Automatic record creation from email threads
- The Chrome extension sidebar workflow
📋切り替え方法：
- Export people, companies, and opportunities from Copper
- Open an ActiveCampaign trial and request the free migration
- Map fields to tags, then rebuild your pipeline stages
私たちのレビューで取り上げられなかったこと
We looked at small business and mid-market use, not custom enterprise contracts. We did not test the ActiveCampaign Enterprise plan’s HIPAA support, nor Copper’s behaviour at 15,000 contacts. Deliverability numbers come from published tests rather than our own sends. Non profits and agencies with unusual billing may see different rates. Our full ActiveCampaign review covers the ActiveCampaign features we skipped here.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | 銅CRM |
| 📧 メールキャンペーン | アクティブキャンペーン |
| ⚙️ 自動化 | アクティブキャンペーン |
| 🎯 セールスパイプライン | 銅CRM |
| 👶 使いやすさ | 銅CRM |
| 🔌 連携機能 | アクティブキャンペーン |
| 📊 報道 | アクティブキャンペーン |
| 🏆総合優勝 | アクティブキャンペーン |
🏆 受賞者：ACTIVECAMPAIGN
ActiveCampaign wins 4 of 7 categories.
最適な用途: Email campaigns, marketing and sales automation, and teams that want one platform instead of two.
These are different products wearing similar labels. ActiveCampaign is a marketing engine that happens to carry a CRM. Copper is a Google-shaped CRM that happens to send email.
Copper is excellent at the narrow job it picked. If your whole company runs on Google Workspace and nobody sends a newsletter, it will feel effortless.
We recommend ActiveCampaign for most readers because it covers more ground. Its 4.0 rating against Copper’s 3.5 reflects that range, and the free migration removes the usual reason to stay put.
ActiveCampaignの比較
Four rivals come up most often when readers weigh ActiveCampaignの代替品:
ActiveCampaignが優れている点： Far lower entry cost, deeper branching in automations, no forced onboarding fee
HubSpotが優れている点： Reporting dashboards, a genuine free tier, service and ticketing modules
ActiveCampaignが優れている点： Cheaper starting tier, wider integration list, stronger segmentation rules
キープ 勝利したタイトル： Built-in invoicing, appointment booking, phone line included for small teams
ActiveCampaignが優れている点： Email sending at scale, landing pages, marketing reporting
パイプドライブ 勝利したタイトル： Deal-stage clarity, per-seat simplicity, faster setup for pure sales use
ActiveCampaignが優れている点： 受信トレイへの配置 record, cleaner interface, more stable release cycle
ゴーハイレベル 勝利したタイトル： White-label resale, unlimited sub-accounts, agency client billing
銅CRMの比較
The video below walks through the closest Copper rivals, followed by our own notes.
銅が勝つ点： Gmail sidebar access, automatic contact capture, faster adoption for Google shops
月曜日のCRMの勝利点： Board customisation, project management depth, cheaper mid-tier seats
銅CRM対 カプセルCRM
銅が勝つ点： Calendar and Drive sync, richer activity logging, mobile call logging
Capsuleの勝点： A free starter tier, lower paid pricing, Microsoft 365 support
銅が勝つ点： Google-native design, lighter interface, quicker record creation
Insightlyが勝利した点： Project delivery tooling, built-in marketing module, more reporting controls
銅が勝つ点： Workspace integration, simpler onboarding, cleaner pipeline view
Freshsalesが勝利した点： Built-in phone and chat, AI deal insights, free plan for small teams
よくある質問
ActiveCampaignは何に使われますか？
It runs email campaigns, automation, and a sales pipeline from one account. Teams use it for welcome series, follow-ups, cart recovery, and lead nurturing.
Copper CRMは何に使用されますか？
Copper manages contacts, deals, and tasks inside Gmail and Google Calendar. It suits sales and client-facing teams that already work in Google Workspace all day.
ActiveCampaignはCRMですか？
Yes. Every plan includes a CRM with deals, pipeline stages, and lead scoring. It is lighter than a dedicated sales CRM but covers most small business needs.
Copper CRMはOutlookと連携できますか？
Not natively. The product is built around Google Workspace, so Microsoft 365 and Outlook users lose the sync and inbox sidebar that make it worthwhile.
ActiveCampaignは高額ですか？
Entry cost is $15/month, which is fair for the automation depth. Bills climb with contact volume, so 監査 your list before upgrading tiers.
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